What are Your Customers Looking for?

Discover who your prospective customers are, what they want, and how to attract them through a highly tailored message that converts.

Click Here and learn how to become so relevant that your prospects have to buy from you

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"The #1 Reason people leave your website immediately is because of a lack of message. The clearer your prospects are about how you are relevant to them the more they will want to buy from you!"

Don Purdum Founder/Owner, Unveil the Web

Is Your Website Interviewing Well?

Your website is many times the first introduction someone has to your business and guess what?They are interviewing you.Learn in this video what they are looking for and how you can win the job.

Begin Here

If you are struggling with what to say about your business or how to differentiate yourself from your competitors, then do yourself a favor and take the time to work with Don.

Matthew Crofoot

Hiring Don is one of the BEST decisions and investments that I have made in my business and I could not be happier about the launch of my new brand. If you are unclear about the business you are “really in” hire Don. He is an excellent business coach and consultant.

Kim George

Don helped me understand what I was doing wrong and how to make my message much more clear so that I would start attracting that particular crowd.

Adrienne Smith

What are the Challenges for Business Today?

There is a big difference between what a business thinks is their problem and what the real problems are. For example:

In a recent IBM study, 90 percent of marketers agree that personalizing the customer experience is critical to their success. Despite this widespread agreement, nearly 80 percent of consumers stated that the average brand doesn’t understand them as an individual.

Begin Here

Discover the Business You are "Really" In!

Articles

Increase Sales by Discovering the 80% Customers are Not Telling You

To increase sales and build your business from this point forward you must discover the 80% of what your prospects are not telling you. Your prospects and customers only want you to know 20% of what’s on their minds, yet they want you to give them what they need, want and desire. It’s a paradox. […]

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Do You Feel Unfulfilled and Asking if There Has to Be More?

Do you feel unfulfilled as a business owner? Do you ever feel that there has to be more? Do you ever feel that there has to be more? Are you playing the game, building your business and doing it really well while at the same time feeling feel that there has to be more? Have […]

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Taking a Break to Create Our Course

Hi Everyone!   I’m getting a number of messages about when new articles and podcasts will start rolling out again. Currently, I’m aggressively working on creating courses that will help businesses like yours discover your message, what business you are “really” in, and how to leverage your message both online and offline. I’ll be back […]

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Value Proposition: How to Create One That Inspires Sales

Do you have a value proposition? Do you struggle in your marketing either online or offline? Does your website get consistent or growing traffic that results in more sales for your business? If not, the foundation of your business either may not exist or it may have serious cracks. Your value proposition is the foundation […]

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Influencer: 6 Ways You Can Become an Influential Industry Expert

Have you heard about the strategies and ideas behind marketing to an influencer in order to get one to promote you in their content? Maybe you want a link, sentence or an endorsement from an influencer? Or maybe you want to contribute to their website so that you can get that all elusive opportunity to […]

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Content: Why a Beautiful Website Doesn’t Equal Sales

Is creating content a challenge for you, even though you have a stunning website? Did you spend a lot of time or money on your beautiful website but it isn’t making your business any money? Is traffic low and sales hard to come by? Don’t waste money redesigning a great looking website when that’s not […]

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Content Marketing Success Secrets for Small Business

Has content marketing success eluded you? Have you tried content marketing in the past and came to the conclusion that it doesn’t work? Are you researching content marketing as an option for your business but you’re questioning if you should do it or not? Have you talked with other small business owners who said it […]

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Video Marketing: How Animated & Personal Videos Drive Sales

Video marketing can be very powerful and persuasive, especially if used properly in your website, social marketing or as a follow-up tool after a sales meeting. But what kinds of video marketing best drive sales? Should you focus on animated videos or personal videos? Both of them have their purpose but many misunderstand their application. […]

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