Businesses Believe They Do a Good Job Addressing the Needs of Their Audiences
Consumers said Businesses are NOT Relevant to Them
Website Visitors Left a Website Immediately Due to a Lack of a Message
Digital Marketing Consultant - Don Purdum
Don Purdum is a Digital Marketing Consultant who is known for his unique ability to create a strong, unique message and brand for his clients. His unique and personal approach to web marketing helps his clients attract prospects to their websites, blogs and social media platforms.
DON'S UNIQUE 5-STEP PROCESS TO CREATING A MESSAGE
#1 - What Problems are You Passionate About Solving?
#2 - What Tangible Values Do Your Customers Experience and How Did They Feel About the Experience?
#3 - What Specific Problems Do You Solve for Each Tangible Value?
#4 - Who Do You Specifically Solve Each Problem for?
#5 - What Business are You "Really" In?
YOUR MESSAGE DETERMINES YOUR MARKETING STRATEGIES!
Don guided me through a methodical process that helped identify the people I want to target, and ensures the content I write connects with them. ~ Lisa Irby