What are Your Customers Looking for?

Discover who your prospective customers are, what they want, and how to attract them through a highly tailored message that converts.

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"The #1 Reason people leave your website immediately is because of a lack of message. The clearer your prospects are about how you are relevant to them the more they will want to buy from you!"

Don Purdum Founder/Owner, Unveil the Web

Is Your Website Interviewing Well?

Your website is many times the first introduction someone has to your business and guess what?They are interviewing you.Learn in this video what they are looking for and how you can win the job.

Begin Here

If you are struggling with what to say about your business or how to differentiate yourself from your competitors, then do yourself a favor and take the time to work with Don.

Matthew Crofoot

Hiring Don is one of the BEST decisions and investments that I have made in my business and I could not be happier about the launch of my new brand. If you are unclear about the business you are “really in” hire Don. He is an excellent business coach and consultant.

Kim George

Don helped me understand what I was doing wrong and how to make my message much more clear so that I would start attracting that particular crowd.

Adrienne Smith

What are the Challenges for Business Today?

There is a big difference between what a business thinks is their problem and what the real problems are. For example:

In a recent IBM study, 90 percent of marketers agree that personalizing the customer experience is critical to their success. Despite this widespread agreement, nearly 80 percent of consumers stated that the average brand doesn’t understand them as an individual.

Begin Here

Discover the Business You are "Really" In!

Articles

Hire a Web Designer: How to Find the Perfect Match

Are you ready to hire a web designer and find the perfect match for your business? Hiring a web designer or agency is a big deal and many companies don’t pursue building or updating their websites because of the concern, anxiety or frustration they encounter with web designers. What should you be looking for when […]

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Link Building: What’s the Bottom Line to Build Traffic and Sales?

What’s the bottom line about link building; is it still a profitable strategy to pursue to earn traffic to your website and increase sales? If so, how long does link building take to help you rank higher on a search engine? Let’s find out in today’s short podcast or in the transcript below.   Download […]

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Can Too Many Positive Reviews Make You Look Fake?

Everybody needs and wants a positive review and the social validation that comes with all the great reviews. But can too many positive reviews hurt your social validation? Does it look better if some people have some things to say about you that aren’t always so nice? Listen in, or read the transcript to find […]

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Facebook Instant Articles: What’s The Truth?

In the last few weeks, Facebook has introduced a new feature called Facebook Instant Articles. While there are some advantages to contributing your content to Facebook Instant Articles there are also some strong disadvantages. Chief among them, a potential decline in your sales. Listen in, or read the transcript to find how and why.   Download […]

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Is Facebook Authentic and Really Playing Fair?

Facebook has been in the news because we are all wondering; are they are the hiding stuff from people? Should authenticity and fairness be important to a company who gets so much information from their users? Listen in, or read the transcript. Let’s get started with today’s podcast…     Download this episode (right click […]

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How to Create a Powerful Voice for Your Business

Do you need a powerful voice for your business? Do you have a message that leaves people saying to themselves, OMG – how did you know? If not, you may be hurting your business more than you’re helping it. Starting today and every day of the week, I’ll be podcasting about things that are important […]

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HELP! I Need More Paying Customers or My Small Business Will Fail

  Download this episode (right click and save)   Last week at an event John asked me straight up; “Don, over the last year my small business has struggled to gain new clients. It’s never been a problem before but if I don’t figure this out my business will fail and I don’t want to […]

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Beyond Content… How to Use Your Website as an Interactive Asset

  Listen to the Audio Blog version Download this episode (right click and save)   Have you ever thought about using your website to go beyond content and make it a multi-purpose asset for your business? You know that you have to have a website, but how many times have you thought to yourself that […]

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How to Build a Brand that People Passionately Want to Buy From

  Listen to the Audio Blog Download this episode (right click and save)   Do you want a build a brand that people are passionate to buy from? Do you day in and day out see people coming and going from your website and they don’t contact you or buy from you? Do you talk […]

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