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In 2015 IBM released a study, as did the 2015 Web Usability Report, and their research determined that:

Businesses Believe They Do a Good Job Addressing the Needs of Their Audiences

90%

Consumers said Businesses are NOT Relevant to Them

80%

Website Visitors Left a Website Immediately Due to a Lack of a Message

50%

Digital Marketing Consultant - Don Purdum

Don Purdum is a Digital Marketing Consultant who is known for his unique ability to create a strong, unique message and brand for his clients. His unique and personal approach to web marketing helps his clients attract prospects to their websites, blogs and social media platforms.

DON'S UNIQUE 5-STEP PROCESS TO CREATING A MESSAGE

1-passion

#1 - What Problems are You Passionate About Solving?

2-tangible-value

#2 - What Tangible Values Do Your Customers Experience and How Did They Feel About the Experience?

3-problems

#3 - What Specific Problems Do You Solve for Each Tangible Value?

4-who

#4 - Who Do You Specifically Solve Each Problem for?

5-business-really-in

#5 - What Business are You "Really" In?

YOUR MESSAGE DETERMINES YOUR MARKETING STRATEGIES!

Don guided me through a methodical process that helped identify the people I want to target, and ensures the content I write connects with them. ~ Lisa Irby

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