What are Your Customers Looking for?

Discover who your prospective customers are, what they want, and how to attract them through a highly tailored message that converts.

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"The #1 Reason people leave your website immediately is because of a lack of message. The clearer your prospects are about how you are relevant to them the more they will want to buy from you!"

Don Purdum Founder/Owner, Unveil the Web

Is Your Website Interviewing Well?

Your website is many times the first introduction someone has to your business and guess what?They are interviewing you.Learn in this video what they are looking for and how you can win the job.

Begin Here

If you are struggling with what to say about your business or how to differentiate yourself from your competitors, then do yourself a favor and take the time to work with Don.

Matthew Crofoot

Hiring Don is one of the BEST decisions and investments that I have made in my business and I could not be happier about the launch of my new brand. If you are unclear about the business you are “really in” hire Don. He is an excellent business coach and consultant.

Kim George

Don helped me understand what I was doing wrong and how to make my message much more clear so that I would start attracting that particular crowd.

Adrienne Smith

What are the Challenges for Business Today?

There is a big difference between what a business thinks is their problem and what the real problems are. For example:

In a recent IBM study, 90 percent of marketers agree that personalizing the customer experience is critical to their success. Despite this widespread agreement, nearly 80 percent of consumers stated that the average brand doesn’t understand them as an individual.

Begin Here

Discover the Business You are "Really" In!


It’s Not “What” You Sell, It’s the Story Behind “Why” You Sell

For many businesses, “what” is sold is the central message behind their marketing over “why” they sell it, and it’s costing them sales. You may have an amazing product or service, but if:   You’re struggling to connect with your prospects You feel pushback from your prospects You can sense they are not interested even […]

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Text Blogging No Longer Breaks Through the Noise

  After two and half years of blogging, receiving numerous blogging awards, and meeting some amazing people along the way, I’ve determined that it’s no longer worth breaking through the noise and continue text blogging. As with all things, one must constantly test, measure and evaluate what is working and what is not working. Text […]

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How to Powerfully Utilize Interactive Marketing and Explode Your Results

Interactive marketing is changing the way businesses attract their prospects and customers. If you need more traffic to your website, social followers, higher engagement and most importantly more people in your sales funnels, it’s time to get a step up on your competition and learn how to shift from static content marketing to interactive marketing. […]

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Increase Sales by Discovering the 80% Customers are Not Telling You

To increase sales and build your business from this point forward you must discover the 80% of what your prospects are not telling you. Your prospects and customers only want you to know 20% of what’s on their minds, yet they want you to give them what they need, want and desire. It’s a paradox. […]

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