What are Your Customers Looking for?

Discover who your prospective customers are, what they want, and how to attract them through a highly tailored message that converts.

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"The #1 Reason people leave your website immediately is because of a lack of message. The clearer your prospects are about how you are relevant to them the more they will want to buy from you!"

Don Purdum Founder/Owner, Unveil the Web

Is Your Website Interviewing Well?

Your website is many times the first introduction someone has to your business and guess what?They are interviewing you.Learn in this video what they are looking for and how you can win the job.

Begin Here

If you are struggling with what to say about your business or how to differentiate yourself from your competitors, then do yourself a favor and take the time to work with Don.

Matthew Crofoot

Hiring Don is one of the BEST decisions and investments that I have made in my business and I could not be happier about the launch of my new brand. If you are unclear about the business you are “really in” hire Don. He is an excellent business coach and consultant.

Kim George

Don helped me understand what I was doing wrong and how to make my message much more clear so that I would start attracting that particular crowd.

Adrienne Smith

What are the Challenges for Business Today?

There is a big difference between what a business thinks is their problem and what the real problems are. For example:

In a recent IBM study, 90 percent of marketers agree that personalizing the customer experience is critical to their success. Despite this widespread agreement, nearly 80 percent of consumers stated that the average brand doesn’t understand them as an individual.

Begin Here

Discover the Business You are "Really" In!


Value Proposition: How to Create One That Inspires Sales

Do you have a value proposition? Do you struggle in your marketing either online or offline? Does your website get consistent or growing traffic that results in more sales for your business? If not, the foundation of your business either may not exist or it may have serious cracks. Your value proposition is the foundation […]

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Influencer: 6 Ways You Can Become an Influential Industry Expert

Have you heard about the strategies and ideas behind marketing to an influencer in order to get one to promote you in their content? Maybe you want a link, sentence or an endorsement from an influencer? Or maybe you want to contribute to their website so that you can get that all elusive opportunity to […]

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Content: Why a Beautiful Website Doesn’t Equal Sales

Is creating content a challenge for you, even though you have a stunning website? Did you spend a lot of time or money on your beautiful website but it isn’t making your business any money? Is traffic low and sales hard to come by? Don’t waste money redesigning a great looking website when that’s not […]

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Content Marketing Success Secrets for Small Business

Has content marketing success eluded you? Have you tried content marketing in the past and came to the conclusion that it doesn’t work? Are you researching content marketing as an option for your business but you’re questioning if you should do it or not? Have you talked with other small business owners who said it […]

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Video Marketing: How Animated & Personal Videos Drive Sales

Video marketing can be very powerful and persuasive, especially if used properly in your website, social marketing or as a follow-up tool after a sales meeting. But what kinds of video marketing best drive sales? Should you focus on animated videos or personal videos? Both of them have their purpose but many misunderstand their application. […]

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Live Video Streaming: Why It Could Be a Massive Time Waster for Business

There is a lot of buzz around live video streaming and for good cause. People love to consume video. The question is this; is live video streaming the best marketing option for your business, audience and customers? Before you pursue live video streaming as a strategy discover whether or not your audience is the right […]

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Apps: 3 Reasons Why You Should Consider One for Your Business

Apps are one of the best ways to connect with your loyal followers and customers. Not only do they look better on a smartphone screen than a mobile version of a website, they can be faster, easier and more convenient to use. Listen in to the podcast or read on to learn 3 reasons why […]

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Social Media – What Impact is it Having on Business?

Is social media having an impact on your business? Is your business struggling to gain new prospects into your sales funnel and are you closing them? If you’re like most businesses, the answer is probably not and there are good reasons for poor social media results. Find out in today’s podcast and article how some […]

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Business Plan: Ignore It and Develop Your Vision Instead

Do you have a business plan that is inspiring, compelling or relevant? Do you struggle to articulate your business’s vision and how you make a difference in the world? Steve Jobs said it best when he said that a vision starts with the customer and everything else is built around them. A business plan is […]

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