To increase sales and build your business from this point forward you must discover the 80% of what your prospects are not telling you. Your prospects and customers only want you to know 20% of what’s on their minds, yet they want you to give them what they need, want and desire. It’s a paradox. […]Read More
"The #1 Reason people leave your website immediately is because of a lack of message. The clearer your prospects are about how you are relevant to them the more they will want to buy from you!"
Don Purdum Founder/Owner, Unveil the Web
Is Your Website Interviewing Well?
Your website is many times the first introduction someone has to your business and guess what?They are interviewing you.Learn in this video what they are looking for and how you can win the job.Begin Here
If you are struggling with what to say about your business or how to differentiate yourself from your competitors, then do yourself a favor and take the time to work with Don.
Hiring Don is one of the BEST decisions and investments that I have made in my business and I could not be happier about the launch of my new brand. If you are unclear about the business you are “really in” hire Don. He is an excellent business coach and consultant.
Don helped me understand what I was doing wrong and how to make my message much more clear so that I would start attracting that particular crowd.
What are the Challenges for Business Today?
There is a big difference between what a business thinks is their problem and what the real problems are. For example:
In a recent IBM study, 90 percent of marketers agree that personalizing the customer experience is critical to their success. Despite this widespread agreement, nearly 80 percent of consumers stated that the average brand doesn’t understand them as an individual.
Is increasing sales important to you? What do you do? What are you selling? Why are you selling it? More importantly, do your prospects care? If you blog for your business, does it exist to merely give away your ideas and promote good will or does it exist to enhance your reach to new prospects, […]Read More
Do you feel unfulfilled as a business owner? Do you ever feel that there has to be more? Do you ever feel that there has to be more? Are you playing the game, building your business and doing it really well while at the same time feeling feel that there has to be more? Have […]Read More
Hi Everyone! I’m getting a number of messages about when new articles and podcasts will start rolling out again. Currently, I’m aggressively working on creating courses that will help businesses like yours discover your message, what business you are “really” in, and how to leverage your message both online and offline. I’ll be back […]Read More
Do you have a value proposition? Do you struggle in your marketing either online or offline? Does your website get consistent or growing traffic that results in more sales for your business? If not, the foundation of your business either may not exist or it may have serious cracks. Your value proposition is the foundation […]Read More
Have you heard about the strategies and ideas behind marketing to an influencer in order to get one to promote you in their content? Maybe you want a link, sentence or an endorsement from an influencer? Or maybe you want to contribute to their website so that you can get that all elusive opportunity to […]Read More
Target marketing is one of the least understood and most underutilized tools in digital marketing. Many businesses are focusing more on how their websites look over what they say, and more specifically who they are saying it for. In fact, if you’re like many business owners who have made a significant financial and time investment, […]Read More
Is creating content a challenge for you, even though you have a stunning website? Did you spend a lot of time or money on your beautiful website but it isn’t making your business any money? Is traffic low and sales hard to come by? Don’t waste money redesigning a great looking website when that’s not […]Read More
Has content marketing success eluded you? Have you tried content marketing in the past and came to the conclusion that it doesn’t work? Are you researching content marketing as an option for your business but you’re questioning if you should do it or not? Have you talked with other small business owners who said it […]Read More
Video marketing can be very powerful and persuasive, especially if used properly in your website, social marketing or as a follow-up tool after a sales meeting. But what kinds of video marketing best drive sales? Should you focus on animated videos or personal videos? Both of them have their purpose but many misunderstand their application. […]Read More