Value Proposition: How to Create One That Inspires Sales

Value Proposition: How to Create One That Inspires SalesDo you have a value proposition?

Do you struggle in your marketing either online or offline?

Does your website get consistent or growing traffic that results in more sales for your business?

If not, the foundation of your business either may not exist or it may have serious cracks.

Your value proposition is the foundation of your business; it’s the cornerstone and the most important thing you will ever do to ensure your success.

It represents that you know what business you are “really” in and that you are relevant, competent and different from your competition.

Are you ready to … Read the Full Article

Influencer: 6 Ways You Can Become an Influential Industry Expert

Influencer---6-Ways-You-Can-Become-an-Influential-Industry-ExpertHave you heard about the strategies and ideas behind marketing to an influencer in order to get one to promote you in their content?

Maybe you want a link, sentence or an endorsement from an influencer? Or maybe you want to contribute to their website so that you can get that all elusive opportunity to really reach their audience

The question is why should an influencer do that for you, and the many others constantly asking them for the same things?

Is this even the right way to go about building influence in order to increase traffic to your website, … Read the Full Article

Target Marketing:  Discover the Keys to Hidden Markets That Are Costing You Money

Target Marketing:  Discover the Keys to Hidden Markets That Are Costing You MoneyTarget marketing is one of the least understood and most underutilized tools in digital marketing.

Many businesses are focusing more on how their websites look over what they say, and more specifically who they are saying it for.

In fact, if you’re like many business owners who have made a significant financial and time investment, you’re probably wondering why you are putting all this money into a website that doesn’t make much money or have much traffic,

The reality is that you are likely leaving an incredible amount of money on the table and don’t even know it.

Learn in … Read the Full Article

Content: Why a Beautiful Website Doesn’t Equal Sales

Content: Why a Beautiful Website Doesn’t Equal SalesIs creating content a challenge for you, even though you have a stunning website?

Did you spend a lot of time or money on your beautiful website but it isn’t making your business any money?

Is traffic low and sales hard to come by?

Don’t waste money redesigning a great looking website when that’s not the problem… the problem is that your content may not be relevant or appealing to your audience.

Learn how to create content that is relevant to your prospects and customers and will inspire more traffic and sales.

 

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Content Marketing Success Secrets for Small Business

Content Marketing Success Secrets for Small BusinessHas content marketing success eluded you?

Have you tried content marketing in the past and came to the conclusion that it doesn’t work?

Are you researching content marketing as an option for your business but you’re questioning if you should do it or not?

Have you talked with other small business owners who said it doesn’t work and that you will waste your time?

The statistics all say the content marketing success is within your reach, if you deploy it properly.

If you’re ready to learn the unhidden, but little talked about, secret to content marketing success and why you … Read the Full Article

Video Marketing: How Animated & Personal Videos Drive Sales

Video Marketing: How Animated & Personal Videos Drive SalesVideo marketing can be very powerful and persuasive, especially if used properly in your website, social marketing or as a follow-up tool after a sales meeting.

But what kinds of video marketing best drive sales?

Should you focus on animated videos or personal videos?

Both of them have their purpose but many misunderstand their application.

Find out in the podcast or article below how to capitalize on both animated and personal videos in your video marketing to drive more sales.

 

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Video Marketing is All the Rage! How Can You Capitalize on

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Live Video Streaming: Why It Could Be a Massive Time Waster for Business

Live Video Streaming: Why It Could Be a Massive Time Waster for BusinessThere is a lot of buzz around live video streaming and for good cause. People love to consume video.

The question is this; is live video streaming the best marketing option for your business, audience and customers?

Before you pursue live video streaming as a strategy discover whether or not your audience is the right audience to consume it and if it makes sense for you to pursue it?

Discover in today’s podcast and article why live video streaming may be a waste of your time and resources and a few tips you can use to make it profitable if … Read the Full Article

Apps: 3 Reasons Why You Should Consider One for Your Business

Apps---3-Reasons-Why-You-Should-Consider-One-for-Your-BusinessApps are one of the best ways to connect with your loyal followers and customers. Not only do they look better on a smartphone screen than a mobile version of a website, they can be faster, easier and more convenient to use.

Listen in to the podcast or read on to learn 3 reasons why you should consider building an app for your business and compliment your mobile website.

 

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3 Reasons to Consider Apps to Compliment Your Mobile Website

 

I’m going to give you three reasons why you should consider … Read the Full Article

Social Media – What Impact is it Having on Business?

Social Media - What Impact is it Having on Business? Is social media having an impact on your business?

Is your business struggling to gain new prospects into your sales funnel and are you closing them?

If you’re like most businesses, the answer is probably not and there are good reasons for poor social media results.

Find out in today’s podcast and article how some companies are using social media to their advantage and steps you can implement today to become more “social” and earn a positive impact on your business.

 

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What has been the impact of social media marketing … Read the Full Article

Business Plan: Ignore It and Develop Your Vision Instead

Business Plan: Ignore It and Develop Your Vision InsteadDo you have a business plan that is inspiring, compelling or relevant?

Do you struggle to articulate your business’s vision and how you make a difference in the world?

Steve Jobs said it best when he said that a vision starts with the customer and everything else is built around them.

A business plan is nothing more than a list of things accomplished, money made to date and some ideas of things you will do to monetize your business in the future for a banker or investor.

However, your vision is not a statement of things you want to achieve. … Read the Full Article