Do you want to dramatically increase your website traffic?
The other month we brought you the first part of our series, “ 21 Insanely Effective Ways To Increase Website Traffic! [Part I].” It was a HUGE success. Because you all loved that article so much (and gave it over 700 shares!), we decided to put some extra TLC into Part II so we can help you increase your website traffic and build better businesses. After 30 hours of work, we are back with the sequel.
Are you ready to drastically increase the number of people who visit your website?
Here we go…
12- Build A Community Using Facebook Groups And Develop A Thriving Audience
Social media pages (the likes of Facebook and Twitter) aren’t bad places to start building a fan base… however, there’s one feature on Facebook that can drive devoted fans to your website like no other…
….have you guessed it? It is Facebook groups.
What are they and how are they so powerful? In layman’s terms, they are the exact opposite of Facebook Pages in nearly every regard. They are communities of like-minded individuals that are passionate about a topic and eager to help each other grow. There are both free and paid variations (generally included as a bonus for a course or program). Unlike pages, they are community focused, and not content focused. It is not about you as a brand; it is about the audience as a community. The mental transition between pages and groups is powerful. With pages, it is easy to put up mental walls to block out marketing messages. With groups, it is more feasible to talk with a particular audience member about problems they are facing and give actionable advice that can help them overcome their issues.
Here are ways to make Facebook groups more engaged:
- Set daily themes and topics. For example: Marketing Monday (where users are free to share the services on this post), Tuesday Success Stories (share wins big and small on the post), and so forth.
- Theming is a key element to a successful group. The goal is to make everything relevant to a target audience to attract the members you want to speak to. I am involved in groups specific to Facebook Ads and SEO since that is what I focus on. Each group is worlds apart from the other, and rightfully so.
- If you are using a group to promote your business (and let’s be real, you are) create custom graphics for each daily themed post.
- Host live mini-webinars. If your group features highly skilled professionals, invite them to present on specific topics.
How this increases website traffic:
By cultivating a community you are building authority. Authority leads to trust. When your audience trusts you, they will engage with your content. It is the same underlying principles used in email marketing applied to a larger, more active base.
13- Start A YouTube Channel And Build A Viral Campaign That Gets Noticed
Have you heard of Gary Vaynerchuk? Silly question- right? Most entrepreneurs in the online space are at least somewhat familiar with his name. Why? Because he was able to take his knowledge, experience, and passions straight to the market using YouTube. His goal is simple: Inspire as many young entrepreneurs as possible to succeed in the online marketplace. That theme is constant. Before he was a digital marketing influencer, he was a YouTube star promoting his wine company. Using YouTube alone he tripled the sales his company made. That success catapulted him into the digital marketing limelight.
So how did he do it?
I analyzed his tactics and noted the biggest takeaways.
- He over delivers on his “Share triggers.” Long story short, share triggers are WHY we are compelled to share an article, video, or another form of media with others. So what are these “Share triggers?”
- Storytelling – he uses stories to show his transformation and how his lessons can be applied to succeed in other business. He emphasizes “documentation” of your entrepreneurial journey. That documentation can be used to see your personal journey. All of the successes, failures and mediocre jobs all lead to a story that details your growth. People engage with stories because that is how we relate to others and the world around us.
- Utility – He provides practical, actionable tips on how to be the best entrepreneur possible. He recently made a video detailing how to create a successful eBay business. He explains, in detail, his strategies on how to find products, determine if you will make a profit, and flip it for hard cash. The pure utility of this video drives relevant audience members to share it. Moreover, let’s be frank for a moment- if making more money is not relevant to you as an entrepreneur, do you have any reason to run a business? 😉
- Epic Length- Gary is not afraid to go loooong. He recently has been promoting his self-made “documentaries” that often run north of an hour and a half. Mixed in with that are conferences and other highly valuable events he attended and spoke at.
- Positive Emotions – Despite his potty mouth, Gary is known for being uber-positive. It’s hard to find a video where he isn’t lifting up another entrepreneur or inspiring someone with a story and actionable tips that can help them succeed. His subtle humor plays well into this. When he makes mistakes, he owns them. Go back and watch the video on making money with Ebay. He messed up several times and said the wrong dollar amount. So what did he do? He recorded himself later saying the right number. When he said the wrong number in the original video, he cut to the redone version. It was a subtle, humorous way to correct his error. However, more than that, it reminded his viewers of his humanity. And when you are trying to create fans, that is a vital key.
- He consistently creates new content. That is an understatement. As of today (February 27th) he has put out four videos in the last 24 hours. Is that nuts? No. It is If you feel that is too much, that might be the reason you do not see the success you want. Gary works hard. However, he also works smart. A lot of the videos are recycled content with different themes and angles. The remarkable part is that it feels completely natural and fresh each video. Never once do I think to myself “Oh gee, I just saw this part of the video last week!” Instead, I listen intently to what he is saying while trying to understand his angle. This brings me to another key point…Recycled content is a powerful tool when combined with different topics and conversational angles.
- Large portions of his show are focused on others. This is not forced interviews or staged events. It is natural and organic. Some of the most powerful videos that stand out in my mind are when he is driving around NYC in a taxi, gets out, and people come up and talk to him. In those moments, he drops insights and delivers the dreaded “V” word *cough*VALUE*cough* (solving one problem for one person, FYI). There’s so much confusion around that word- I just must make sure we are all clear on what I mean 😉
How this increases website traffic:
If Gary says go to his website, fans go to his website. It just happens. Why? Because he has spent an insane amount of time nurturing his audience, and they are ready to reciprocate on a moment’s notice. He does not demand much, but when he does, his audience obeys. Creating a fan base like this on YouTube could yield similar results for your business.
14- Create An Organic Community With Social Media Pages
Facebook, Twitter, LinkedIn, Instagram, and Pinterest still pose a powerhouse of opportunities for the modern marketer. Each platform has its own audiences and to limit yourself to only one platform would be a disservice. However, don’t think you need to be on EVERY platform know to marketer-kind. That simply isn’t the case. So what are the most popular social media platforms to develop your brand and increase website traffic?
Facebook Pages (NEW- and Messenger).
Because each platform has unique features, it can be hard to identify which features are worth your times, and which are…uh…dull.
So How Can You Determine What Platforms Are Best For You?
- Analyze the features that each platform offers. Facebook offers special groups. Twitter has “lists.” Pinterest encourages graphic based posts and encourages users to group them according to “boards.” Instagram is a uniquely mobile platform. Because of the features of each group, different demographics will flock to each platform. While it is true that Facebook is the largest, and most likely has your target audience, that does not mean they are fully engaged there. Many people have Facebook accounts only to connect with their friends and family, yet engage with brands and strangers on other networks.
- Determine the engagement of each platform. If your audience is on the platform, are they active and engaged? Middle-aged men with their own small businesses generally aren’t the most engaged demographic on Pinterest. Likewise, college-aged women are not engaged on Linkedin.
- Find a way to connect and engage with the audience. One of the big things I have been experimenting with is videos on Instagram. I created a brand new Instagram account dedicated to showing what my life as an entrepreneur is like. Since day one, I have gotten much How did I do it? I created a dialogue, used the right hashtags, and showed a genuine interest in adding “value” (solving one problem for one person with one piece of content) to their lives. A community gradually started forming around me. I built relationships with those that engaged with me. The key takeaway here is to find the most effective way to connect authentically with your audience in a way that they appreciate, and they will form around you.
How Can I Get More Value Out Of Social Media?
- Let your personality shine through. Don’t be afraid to tell your story. People are attracted to other people, and you never know whom it will inspire.
- Outsource tasks when needed. Platforms like Hootsuite and Buffer allow you to schedule content ahead of time. This allows you to do live content and post when you feel like it versus having to log on every day just to post a series of similar photos and videos. This takes the duality out of social media work.
- Watch for brand mentions. People mention brands all the time. On public channels such as Twitter (where most people do not set their status to private), give shout-outs to customers and fans who mention you on their walls. This creates a sense of community and goodwill. Friends and followers of the individuals will see that and immediately form an impression of you.
- Use analytics and insights to determine what’s working, and where you can improve. For Twitter, visit https://analytics.twitter.com/ to see in-depth statics about your account, tweets, audience members, and engagement. The statistics allow you insights so you can revise your social media strategy and adapt to get better results. For Facebook, use page insights on your fan page/business page.
- DON’T OVERLOAD THE HASHTAGS! Sorry for the caps- this one is a killer. On Twitter, an overload of hashtags is obnoxious and could spell an early death for your social media campaigns. Use two at max for any given tweet (hey, even we have broken this one. Sorry guys. We love you!)
How this increases website traffic:
Developing a following and raising brand awareness has the power and authority to drive traffic to your websites. Social media is another distribution channel, one that we often use, but rarely think twice about.
15- Micro Blog On LinkedIn Pulse To Tap Into A MASSIVE Vault Of Professionals
LinkedIn Pulse is as much of a part of the LinkedIn Experience as Epcot is Disney World. There’s something unique about it. It is not like the traditional Social Media features you are used to (or else I would have included it above). It is a mico-blogging community akin to a super-powered version of Blogger (remember that? Pepperidge Farm does). Almost used as a separate feature from LinkedIn, it even has a dedicated App. Over the years, Pulse has evolved into a blog publishing suite. Per LinkedIn…
“If you represent a publication such as The New York Times or CNN.com or have an external blog, you are considered a publisher. A publisher’s content can be featured on Pulse when there’s an InShare button on the website. All the news articles featured on LinkedIn – the homepage module, Pulse, Channels and email updates – are powered by what members are sharing on the network. Without the InShare widget, content is invisible to the algorithms that parse and distribute the right headlines to the right professionals.”
So yes, if you have a blog, you are a publisher and you can contribute to LinkedIn Pulse.
So how can you make the most out of using LinkedIn Pulse? Here are a few tips:
- Republish your existing content. Do you have an article on your blog that’s highly popular? How about a video that’s ranking well on YouTube? Repurpose it! Take a series of main points and rewrite a smaller version of that same article exclusively for LinkedIn Pulse. Seriously- don’t write a beast like this article for LinkedIn Pulse. These are best for your blog, but not a third party. Trust me; it is really for the best 😉
- Publish at specific times. LinkedIn claims that the best time to publish on LinkedIn Pulse is in the morning (8-10am) and midday (12-1). These times are when the more engaged users are looking at LinkedIn.
- Add the appropriate tags. Much like Hashtags on Twitter and Instagram, tags work to help organize content so the right users find it. Choose up to three of the most relevant tags that match the topic of your article.
- Create a CUSTOM video to accompany your article. We are not talking crazy high-end (like what Dan Henry pumps out. Seriously- why are his videos crazy good looking?). I use my iPhone 6s (still waiting on the iPhone 8 here) to create average quality videos, and they kill it for me. Right now you are telling yourself that this is nice, but what exactly do you say? Summarize your article. Take the main points and explain it in a 60-second This is in line with what news websites and higher-end tech blogs do. They write an article and include a video at the top recapping everything that was mentioned.
- Follow LinkedIn’s editorial calendar. Every year, LinkedIn tells everyone in advance what they will write about and feature each month. In other words, they are telling you what to write about and when for the best possible results. If you align your content with their calendar, your chances of getting featured and seen more will drastically increase.
- Use 3rd party data and industry specific details whenever possible. LinkedIn is about connecting industry leaders together. If you appeal to them using specific data sets related to their industry, they are far more likely to share and engage with your content.
How this increases website traffic:
LinkedIn Pulse is a platform where industry leaders and influencers hang out. By engaging them where they are, you are tapping into their likelihood to engage and share your content more frequently. Get them interested enough and they will follow you over to your website, along with their armies of followers.
16- Use “Boomerang Targeting” To Welcome Visitors Back To Your Blog
While we are on the social media train, I would like to visit the more advanced, often confusing yet uber powerful features of the Facebook Pixel.
What on God’s green Earth is the Facebook Pixel? It is a very powerful (and very easy to damage) tool that Facebook gave us to track anything and everything on our websites and marketing funnels. Feel like we live in a dystopian future yet? (We do, but that is not the point here).
To put things in clear, easy to understand terms, the Facebook Pixel allows us to know when visitors hit specific pages on our website, sign up for our newsletters, buy products from us, and organize these individuals into custom audiences. Why would we want to create custom audiences?
Because we want our custom audience to buy a product or service. How do we get these individuals to buy a product or service? We serve an advertisement to them, and ONLY them.
Let me break it down this way, for clarity’s sake.
If you would like more clarification, please email me or contact me anyway you know how.
This is a simplified marketing funnel. Those are something we are going to cover more in-depth in the future here at UnveilTheWeb.com, so I might as well explain what I mean now.
A marketing funnel is a way to take potential customers from not knowing who you, to being interested in your brand, to buying their first product/service from you, to becoming a lifelong fan. It’s segmented by stages or “steps.”
The “Steps” Of Our Simple Funnel:
- The First Contact.
In this example above, the potential customer has first content with you through a high-quality piece of content. Therefore, you need to be on your A-Game when creating content. If you blow their socks off, you will influence them to appreciate your brand. Generally, we want our visitors to sign up for our lead magnets, but that does not always happen. That is okay. The Facebook Pixel helps keep us business owners and bloggers connected with our audience. By now, our visitor is familiar with us. Some might even go as far as liking us.
- The Pitch
Now that our visitor is warmed up and familiar with us, we can pitch them a low-dollar offer. This is sometimes referred to as “the tripwire.” I always felt liked that sounded like something treacherous, but we will roll with it (got any better suggestions?). This could be a video series going in-depth on a topic or subtopic. The goal is to make a medium-sized product that you can sell for a rather low-dollar offer. Sell it for $10 and promote it with a Facebook Ad.
How does this work if you are a…
- Photography blog. Produce a video mini-course about photography best practices.
- Ecommerce website. Pitch a low dollar offer for a cheap-to-produce product. Immediately upsell to an accompanying product that’ll make you more money. Example, If you are selling wedding décor- offer napkins for free or really cheap and offer chair covers as an immediate upsell. If you sell a chair cover at $2.50 per cover and a wedding has 200 attendees, you just made $500 off that one Facebook Ad.
- Local restaurant. Create a crazy discount on an appetizer. Once the potential customers sign-up for the deal and come into the restaurant, pitch them on a full meal. This is exactly what McDonald’s does. However, they get you to buy a one dollar burger and upsell to a full meal. These same principles apply here.
Do you see how this might work for you yet?
- The Sale And “Upgrade”
Always have a dedicated landing page and thank you page for your offers. You might get by using a plugin system like OptimizePress, but I highly recommend using a dedicated platform like Clickfunnels. (Heads up- both of those links are affiliate links. I use both systems and can attest to their quality. I’d never recommend a product I do not use and haven’t benefited from. If you do buy either from my link, I get a commission at no extra cost to you.)
Integrate your landing page with a payment gateway such as PayPal or Stripe. This allows you to accept payments.
Conversion hack: Include a view with either yourself talking about the product (when you first launch) or a customer giving a testimonial (recommended). If you are just launching the product, leverage your list to get your first testimonials. If you can, give away your offer for free to a limited amount of trusted clients/customers. Get their feedback, make changes if needed, and get a quality testimonial to put on the landing page. This is social validation you need if you want to sell your product and make money.
When the leads become customers, it’s time to “Upgrade” their order. Right away pitch them on a better version of the product, or a similar product you can get more money for. Think of how McDonald’s does this.
When you come in, craving that one dollar burger, do you often walk out with just that burger?
…well sometimes. Okay. But most of the time we are enticed by a simple question. “Would you like fries and a drink with that?”
And suddenly we see the deep fryer in the back and we think of salty fries, which makes us both hungry and thirsty at the same time (dang visual cues). Moments later we have a full meal when we meant to have a measly burger.
You take that formula “want fries with that?” to get more sales in your businesses. Going back to wedding décor…. Your customer just ordered napkins. All you have to do is ask “do you want chair covers with that?”
That is the sale and upgrade and a lot of money back into your pocket.
So How Exactly Do I Set This Up?
This is the “fun” part. The Facebook Pixel is complex. Depending on what platform you are using, you will install it a specific way. I am going to cover ClickFunnels here.
To find your Pixel, launch Facebook’s Ad Manager.
If you cannot find it, simply type “Ad Manager” into the search bar and it should appear.
In the drop-down menu, there should be (in fairly large letters) a link called “Pixels.”
A graph will appear. At the top of the graph will be a series of buttons. Click on “Actions.”
A small list will appear. Click on “View Code.”
This is where your Pixel code is stored. It will be displayed below. All you need to do is copy it and paste it into ClickFunnels. To find where to put the pixel, open your funnel and click on “settings.” Place the Pixel in the head tracking code.
Creating Your Audience
Back in the Facebook Ads Manager, there’s a main tab called “Audiences.” Inside that tab, click on “Create Audience.”
Select “Custom Audience.”
Choose “Website Traffic.”
You will be taken to a screen that looks like this:
To set up your audience, simply replace the URL with the URLS your targeted audience members visited. Under “Website Traffic” select “People who visit specific web pages.”
Choose a name you will remember for this audience.
That is it! Now when you create an ad, you can select this audience for the targeting.
How this increases website traffic:
By promoting your blog and sales funnels to an already warm audience, you are staying on the top of their minds. The next time they log onto Facebook, you are there. The more they think about you, the more familiar they get with you. Once they take the plunge and buy a low-dollar offer, they become more than just fans- they become customers. Customers are far more engaged with brands than mere fans because they invested in the brand. They gave up their hard-earned cash. The next time you put out great content they are far more likely to consume and engage with it because their money went to supporting the people behind it.
17- Join A Blogging Community And Build Relationships With Influencers That Leads To Explosive Growth
Many people have most likely never heard of blogging communities before. So what exactly are they? Blogging communities are special social media platforms dedicated to helping bloggers and small business owners connect with others in their industry, get needed help, and succeed with their blog. At first glance, it might seem like a standard form- but these communities are exclusively for those that own a blog and are active on their own platforms.
Take BlogEngage.com. It is a full-fledged catalog of blogs, templates, and advice for both the novice and advanced bloggers alike. The website allows blogs to submit their latest articles and curates the content. They also have “groups” dedicated to certain niches and industries. This is where the bulk of the value is for bloggers like you and I. We are interested in building relationships. Yes, we might get some traffic from posting for all the world to see, but we both know there’s a far more effective way to use these types of platforms. Just on BlogEngage alone, there are groups dedicated to Farming blogs, CrossFit, Travel, and so much more.
How Can You Make The Most Of A Blogging Community?
- Share your wins, failures, and everything in between. By delivering value (solving one problem for one person with each post) you will be welcomed into the community instead of being met with suspicion.
- Get advice on what you can improve on your website/blog. Appeal to your influencer’s desire of being seen as an authority.
- Reach out to each blogger that helps you. Where relevant, give feedback on their work.
The same principles of being a forum member apply here, but make sure to follow them more strictly. These are professionals and influencers who expect to be surrounded by engaged, authentic, eager bloggers. Forums are more friendly to those starting out (and not to say these communities are not too), but these communities expect you to have a baseline of knowledge and experience.
Here’s a Series Of Blogging Communities You Might Consider Joining:
- LinkedIn Groups
- Google+ Communities
How this increases website traffic:
By connecting with influencers and other bloggers, you open your blog up to a larger community of like-minded individuals. These bloggers have the authority, power, and willingness to share, engage, and link back to your blog. Therefore, building relationships are vital. We only engage and do business with we those we are familiar and comfortable with. By spending the time needed to get familiar and comfortable with influencers, we are sowing opportunities for their audience to become familiar with us.
18- Link Internally Inside Your Website To Share SEO Power To Vital Pages And Get More Organic Traffic From Google
Did you know that every page on your website has a separate amount of “SEO Juice”? Yep, it is true. Your website as a whole has a set amount of power, and your individual pages do as well. I understand your mind might be blown right now. This can be confusing.
To understand more clearly, type in your website in Ahref’s. It might be a good idea to create a free trial.
Here’s UnveilTheWeb’s metrics.
Notice the “UR” and “DR.” Those stand for “URL Ranking” and “Domain Ranking.” Every company measures this differently, and there’s no set standards. However, Ahref’s is on-point with their data and it is whom we trust and use for ourselves and our clients.
We can see here the overall SEO power of our website, and the power of our specific.
Here’s the thing- our home page is a well-ranked page because so many bloggers and website owners link to it. We can tap into the “UR” power for any other page on our website by creating an internal link from the home page to any other page.
Let’s say we want to rank our services page in Google. What we would do is use a page with much authority (in this case our home page) to “transfer” authority to the services page. We do this with an internal link. Somewhere on the page we include a link that takes the visitor to the services page.
That is it.
I promise you… it really is that easy.
We are sharing the URL authority with another page, and Google will see that as a page we find valuable.
What Are Some Best Practices To Make The Most Of Internal Linking?
- Don’t overdo this. Seriously. The more links you have on a single page, the more diluted your authority will be. I limit my articles and pages to only a few internal links for this purpose. If you create a link to every single page, you are wearing the authority out. You have a set amount of authority. When you transfer it to another page the authority is “shared.” Do this with too many pages and you will dilute the power of the original page.
- Create a power page. What is a power page? Well, it is a piece of content that is designed to get a crazy amount of shares, engagements, and backlinks. You are reading one right now. Power pages crank up social shares (storytelling, utility, social validation, epic length) to get more backlinks. Because of this, power pages get a LOT of With great authority comes great internal linking abilities (I think that is how it goes?).
- Natural links will always perform better than forced links. If there is no context for the link, it will not help you. Find reasons to link to other pages on your site instead of doing it randomly/without reason.
How this increases website traffic:
Internal linking, when done properly, increases the chances that your existing web traffic will stay on your website longer. Plus, it can give a massive boost to a page’s SEO juice when effectively done. And we all want more traffic from Google.
19- Gain Backlinks And Visibility Using Infographics
Our first article of the new year was “How To Get Organic Search Traffic With The Ultimate Google Hack.” It was an infographic and article tailored around how your messaging affects your SEO efforts. The infographic was a MASSIVE success. One month later we had 2,000 visits and 1,000 social shares on the article. It became our most popular article overnight.
Infographics have a unique ability to attract backlinks and shares link no other type of content.
Why? Because infographics are designed to be shared on other websites. And when they are shared, the original creators get nice juicy backlinks. How does that happen? Include an embed code beneath the infographic along with a statement encouraging visitors to share the infographic on their website using the embed code below.
Here are some tips to make the most of infographics:
- Design the infographic with your target audience in mind. What are the topics, themes, and angels that your audience is passionate about? Write these down analyze how you can use this information to compel them to engage and share with your design.
- Use 3rd party data. Data is a huge part of effective infographics. Find several data points that back up your angles in the infographic. SECRET: If you find other infographics in your industry, it is easy to trace their sources and find where good data is located. Google “[your topic]” + “infographic” and you will find many infographics. Look at their sources. If the infographic comes from a reputable site it is safe to assume that the sources are valid- but always double check.
- Keep the design simple and clean. A cluttered infographic is confusing and displeasing. If you struggle with creating simple designs it might be best to hire a professional designer to help you make an elegant, professional design. Anything less than professional means you will lose shares, engagements, and backlinks.
- Make it a manageable length. Too long and you will bore readers, too short and you will not make a compelling case for your angle.
- Don’t forget to promote it! Reach out to influencers who frequently share related infographics. Tell them the angle you are If it resonates with them, they will likely share it out with their followers.
How do you create an infographic yourself?
There are many resources out for designing infographics. The two we at UnveilTheWeb keep coming back to are DesignBold and Photoshop. If we are producing a simple infographic with only a few data points and no need for complex graphics, we will use DesignBold to crank it out fast and efficiently. If we are creating a more in-depth, advanced infographic, Photoshop is our go-to tool. If you would rather hire a professional, there are many wonderful freelancers on Upwork.com that can assist you in making a great infographic.
How this increases website traffic:
Infographics attract new visitors to your website because of their visual nature. Human beings love looking at content in new creative ways. Everyone can write a standard text article. But an infographic? Now that is cool. They have a higher share and engagement rate than text posts as well. Bonus!
20- Tap Into The Wide Audience Of Google Using On-Site SEO
There are two vital components to SEO. On-page and off-page. By now, you have learned many methods throughout this series about how to do off-page SEO (reaching out and building relationships with influencers who have the power to link back to you). Here, I am going to hone in on that other, equally important aspect. On-Page SEO.
So what exactly Is on-page SEO?
On-page SEO is the science of finding keywords that your target audience would use to find you in Google, implement them effectively on your website, and make sure that your website is as user-friendly as possible.
Sound like a big task? It might at first. However, we are going to make it simple.
Here are the top on-page SEO elements that you need to think about when trying to rank a page on Google:
- Page content length
- Image alternate text
- Keywords in the header, subheaders, body content, and title
- Page targets a specific search intent
- Primary keyword is in the URL
- Appropriate internal links to related pages on your website
- Appropriate external links to related websites that can provide better, more specific information on what you are writing about
- URL is static (it does not change)
- Well written metadata that informs the Google user of what benefit they would get by visiting your webpage.
So I need to find high-quality keywords… how can I do that?
Start by using Google Keyword Planner. To use this, you will need to have an Adwords account. Select “Search for new keywords using a phrase, website or category.” Type in a related keyword for what you want to rank for. For this article, I use “website traffic.”
When the list pops up on the next page, click on “Ad Group ideas” instead of “Keyword Ideas.” A long list of keywords will appear. Here you can see the average amount of monthly searches. This is the only real metric that matters for us. For those with smaller blogs and websites, the competition might make ranking harder, but it is still doable.
To get specific keywords, click on a category. To get results faster, click on “Avg. Monthly searches” until it shows you the highest volume keywords first.
When interesting keywords jump out to you, click on “Add to Plan” on the far right. A medium-sized blue button will appear. This is how you will save all the keywords to be organized later.
Do this for all applicable keyword categories. When you get stuck, check your list you have saved. Type one of them in to hone in on similar keywords.
NOTE: I do not take on keywords that get less than 1,000 searches per month. It is simply not worth it.
When you are ready to use your new keywords, export them to Microsoft Excel or Google Sheets. From there, organize them into categories that help you determine where/when to use them. When done effectively, you can use these spreadsheets to plan out your entire content marketing strategy.
How this increases website traffic:
Google is one of the most popular search platforms on the planet. On-Page SEO sets the foundation for tapping into their potential. Of course, this is nothing without on-page SEO, but we have got plenty of resources to help you with that 😉
21- Gain More Newsletter Subscribers By Implementing An On-Exit Popup
For many business owners and bloggers, their main source of traffic is their newsletter. In modern marketing, most newsletter subscribers come from on-page pop-ups. However, the January 2017 Google update started penalizing websites that use that method. So what are website owners to-do? For starters, use an on-exit popup instead of an on-entry.
Why does this matter?
Google does not penalize websites that utilize on-exit popups because they do not stand in the way of search users and the content they wanted to read. According to SEORoundTable,
“Showing a popup that covers the main content, either immediately after the user navigates to a page from the search results, or while they are looking through the page.”
Considering that SEORoundTable is on the forefront of the SEO world, and other sources have confirmed this, it is safe to say their conclusion is accurate.
Uniquely, this also means that on-exit popups are not included in the penalty.
Of course, there are other reasons to do an on-exit popup. For starters, allowing a reader to consume the content the content before asking them to take action allows them to become familiar with your brand, voice, and personality. When an article resonates with them, they are more likely to sign up for your lead magnet/bait after reading it.
How Can You Implement An On-Exit Popup?
There are many ways to make an on-exit popup, but the cheapest/most effective method we at UnveilTheWeb found is Boxzilla. Boxzilla is a plugin for WordPress that allows users to craft advanced, on-exit popups. We prefer to integrate it with OptimizePress to add in list opt-ins. It works great on both desktop and mobile. We’ve recently switched over to Icegram for added functionality, but Boxzilla is a far cheaper option.
Where other programs such as AppSumo can cost $50 a month, Boxzilla is only $6 a month, making it an absolute bargain.
How Do You Activate The On-Exit Functionality Of Boxzilla?
First, make sure to subscribe to Boxzilla’s full subscription. Download all of their plugins and install them on WordPress. Once fully activated, Boxzilla will appear as a tab on your WordPress dashboard.
When you create a new pop-up, scroll to the very bottom of the page. An option named “Auto-Show Box” will be towards the bottom. Select “Yes, when visitor intends to leave the page.”
From there, publish your pop-up and your box is set up!
That is all there is to it. It is as simple as that.
How this increases website traffic:
By implementing an on-exit popup your allowing your new visitors to build a relationship with you, avoid Google’s penalty, and get more email list subscribers. It is a clever way to take visitors from not know whom you are to becoming a strong fan of your brand, content, and message.
That is all 21 methods!
Wow- what a journey. If you read both parts of this series from beginning to end, congratulations to you! You power housed your way through all 21 methods of getting more website traffic. Do you feel more equipped yet? If not, comment below on what methods you think we missed! We are certainly not opposed to expanding this list 😉