3 Human Strategies That Will Explode Your Digital Marketing

Author : , Date : March 21, 2016

 

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Have you decided that digital marketing is a great opportunity for your business only to find that it’s harder than it was promised?

Are you creating sales pages, landing pages, blog articles, strong call-to-actions and sales funnels but it’s not working the way the experts said it would?

Does something seem wrong, amiss and or incomplete?

If your results are not at all what you expected, there is a reason.

For nearly eighteen months I used to read up to fifty blog articles every week. Unfortunately, over the last several months I’ve backed way down from that.

Why?

For one simple reason… it’s obvious that most people are attempting to employ a digital strategy without any hint that there is a person on the other side of the screen.

Many blogs are impersonal, boring, repetitive (there are a thousand other blogs that are saying the same thing) and are saying absolutely nothing of value to me.

There is no “OMG, how did you know…?” moment in the content.

In an article last fall titled “How to Stop Being a Commodity and Start Building Value” I shared that companies are essentially competing on commodity values.

And, in a commoditized environment the business loses every, single time!

Most content strategies on the web are commoditized and if you read enough blog articles you can see it over-and-over again.

In the article I stated;

 

… a commodity business is not in demand because the company sells the same product or service as others and appears to be the same. Have you ever been to a true flea market? If so, you know what I’m talking about. Everything to the untrained eye is the same. Guess what? You’re consumer is untrained and all we’ve done is train them to see the price.

 

Now that you aware that you may be using a commoditized digital strategy, I’m going to share with you how you can flip your digital strategies into human strategies and I’ll share with you the results you can get for your business.

 

 

What is a Human Strategy over a Digital Strategy?

 

The difference between a human based content strategy and a digital strategy is in your mindset as the one who created the strategies.

If the end-result is about profits and money then you will by default create digital strategies that are highly processed and systematized instead of highly focused strategies that are about people.

 

Your content consumers know when you’re making it about you over them!

 

 

That’s why your results in digital or content marketing are mediocre.

That’s why few come back to read your blog.

That’s why no one is saying; “OMG, how did you know…?”

That’s why few fill out forms, contact you or show up at your place of business from your content strategies.

That’s why your social followers are lacking or engagement is not happening.

That’s why you don’t get great social validation through comments on your blog, Facebook posts or people tweeting out your articles.

 

Why is this all important?

 

Your number one job in content marketing is to establish your competency and credibility, and build trust with your audience.

Your goal is to create relevant and meaningful content to the degree that the consumers of your content feel that you get them at a personal, experiential and meaningful way.

Personally, I’m always looking for that “OMG, how did you know…?” response to my content and you should be as well.

content-code-linkedinIn his book “The Content Code”, Mark Schaefer reminded me that “no one has to read your content.”

There is so much content available on the web that one can get virtually anything they want and they can get it for free.

That means we have to create better and better content that is of more value. But that comes with a cost.

But is the cost worth it?

As I said in my article from above (click here to read it):

 

 

My definition of a commodity is simple: If someone buys a product or service from one company and that same product or service can be bought from another without the consumer being able to tell the difference in result, experience or quality, it’s a commodity.

 

But it’s not just a commodity, it’s a commodity that doesn’t have value while also costing you money. In reality, a commodity is supposed to be an investment that yield’s a return, but like any investment there is a risk.

In this case, the risk is that you are paying people to consume your content and you’re not getting a return.

In many ways you’re paying people to read your content, consume your content and hopefully share your content.

And sharing is the economy of the web.

If you haven’t gotten a copy of Mark’s book, click here and get it today! It will change the way you think about content marketing and help you immensely!

Learning how to humanize your strategies and content and make it about people over yourself is the key to growing a successful, human strategy for your digital marketing efforts.

With that said, allow me three ways that you can create and connect content that makes it personal and human.

 

#1 – Reach Out to Your Audience and Build an Online Community

 

Let’s be honest for one second… content marketing is work.

There, I said it!

Quit trying to find shortcuts and easy ways to create easy sales.

If that’s what you’re after, just spend money on advertising and pay-per-click.

There is nothing wrong with that at all!

But if you’re going to go the route of content marketing because you think it’s free or easy, you have been misled.

You are going to pay for it… in time, thoughts and emotional energy; which does have a monetary value.

 

Content marketing is about creating an opportunity through relationships

 

 

You need to get off or your own website and engage with your audience where they are at.

You need to start networking with people.

Think about it, offline you attend networking events with a goal of meeting people. But, for it to work you must provide them value and peak their interest.

It’s the same thing online.

At any one moment, you have three different audiences:

 

  1. Your prospects and customers
  2. Those who serve the same audience you do but in a different way and have influence with them.
  3. Someone is both #1 and #2…

 

Start discovering who is out there that serves your audience in a different way and start networking with them.

That means initially reading their blogs, commenting on them, and sharing them out.

Do it for a while and start building a relationship with them that brings them value and makes it about them.

Every week, I read and comment on a dozen of the same blogs I’ve been reading for nearly two years. I get a tremendous amount of value from them or I wouldn’t do it.

Let me share how this has worked for me in a tangible way…

 

adrienne-smithAdrienne Smith

 

Adrienne Smith is a highly accomplished blogger who is masterful at creating relationships.

It’s unbelievable how many people comment on her blog. And, it’s not short, pithy comments either.

I started engaging with her almost from day one of this blog in June 2014.

I started by leaving comments on her articles and sharing them to my social media pages.

That turned into telephone conversations, which turned into her hiring me.

In June 2015, I contributed an article to her site titled “Your Coming Dilemma in Online Marketing”.

It earned 116 comments, many new readers to my website, and most importantly several thousands of dollars in new sales.

It all started by reaching out to Adrienne through her blog and social media.

It has been a relationship that has turned from business to friendship.

 

A Short Note About Community

 

Since I’ve already written an article on this topic titled “Are You Flailing Around Trying To Build A Business Online Or Are You Actively Building a Community That Will Help You Do It?”, I will  keep this short and encourage you to read the article.

But I do want to make a serious point… for you to grow your content marketing you will have to build a community of loyal followers.

If done right, these followers will propel your content, introduce you to new people, and help you grow your business.

In effect, they become part of your marketing and sales teams.

Your community will read your content, comment, share and provide you with the most trusted and respected form of social validation available.

When I wrote my first article for SEMrush titled “DO YOU WANT TRAFFIC FROM GOOGLE? THEN BUILD A COMMUNITY!” they showed up when I asked them to and BIG!

As far as I can tell, a year later it is still the #1 most commented on blog article on their site.

Why?

dog-foodBecause I eat my own dog food!

I have a community that when I ask them to help me they do.

But there is a catch…

You must be willing to do that for them as well.

You must be willing to become that for each one as well. You must prioritize your time, efforts and energy and determine who is worth pursuing at that depth of relationship.

Please understand, your content will likely be the introduction into a potential relationship and what you do with that relationship will determine what comes out of it.

If you give without an expectation of anything in return, you will get back!

Again, I want to stress that there is not a shortcut, but this form of networking is a proven, long-term solution to extreme business growth.

 

 

#2 – Always Engage with Your Audience

 

I can’t tell you how many blog articles I read where the audience leaves comments and the blog owner never responds!

What a wasted opportunity!

I can’t tell you how many Tweets I send out from blogs and I never hear from the blog owner.

I can’t tell you how many times I’ve shared a post to my large LinkedIn following and there is no response.

Again, what a wasted opportunity!

I’m a networker at heart and if you’re going to participate in content marketing, you must become one as well.

I want to go back and reference Mark’s book again… In it he said that shared content is the new economy of content marketing.

It’s not about just creating amazing content… what good is that if no one knows it exists.

The more people share your content, the more social validation it gets, the greater the growth of your blog and business results you’re looking for (However, not without #3 below).

I never, ever, never miss an opportunity to say thank you.

It’s a great entry point into creating a relationship.

I want to say something about Twitter because I believe people are missing great opportunity.

It doesn’t take much effort to Tweet out a blog article.

But if you take the time to say thank you and recognize who are loyal tweeters, some amazing things can happen.

sam-on-twitterSam Hurley began following me a few months ago and I began to notice that he was tweeting out my posts every week a couple of times per week. Then, he started sharing one post over and over again.

Way cool!

While it starts with content, all business is built on relationships.

Sam has tweeted my articles faithfully and has become a big part of my Twitter community.

Some other loyal sharers on Twitter that I want to mention include:

 

 

 that I encourage you to connect with them.

It’s not just Twitter, however, where I’m blessed with an amazing community!

I have loyal followers on my blog, Facebook and LinkedIn, among others.

Build your community through providing others value first, and they will do it for you as well.

 

“Ask not how loyal is your

audience to you…

Ask how loyal are you to

your audience?”

                             ~ Don Purdum

 

loyalty

 

 

#3 – Make Your Content about Your Audience

 

According to the 2015 B2B Web Usability Report, nearly 50% of a website’s audience leaves immediately because of a lack of a message.

In an IBM study released in October 2015, respondents said that nearly 80% of businesses in no way identify with their needs, problems or desires.

In another report released early this year titled “The $958M Marketing Problem; “Companies with less 250 employees allocate 55% of marketing budget on content.

Yet, due to the supply and demand of content being published on the web it’s harder and harder for content to be “discovered” through search engines and social media.

What I’ve discovered over the last four years coming out of owning a high-end web development company where I worked with hundreds of clients is that businesses have gotten stuck in a mass marketing mindset.

The result is that businesses are putting an emphasis, unintentionally many times, on themselves and/or their products or services instead of on the consumer of their content.

When one is able to make their content about the audience, something magical happens.

The audience feels the business understands them, relates to them and the result is that they build trust and confidence in you.

That happens when one piece of content is created for one person, who has one problem/need/desire, and is offered on solution.

 

Conclusion

 

This article has been all about humanizing your digital strategies.

cup-of-coffeeIt’s about asking people out of a cup of coffee instead of asking them all at once to marry you.

 

 

It’s not all about facts, studies and research. Those things are vital but incomplete.

The real issue is how do you create strategies than are human centric instead of strategy centric?

Are you creating strategies that create community and leads to a relationship with your audience?

While it starts with content, by itself your strategy is incomplete if you leave it there.

Strategy should not be about traffic, shares or sales; it’s about creating opportunities for relationships.

If you create enough of the right relationships then your human strategies will propel your content, shares of content, marketing share and ultimately your sales.

 

 

 

If you’re ready to learn more about how to humanize your content, visit the Begin Here page where I share the process of how to do it.

 

In addition, for a limited time you can have a FREE copy of my highly popular eBook titled “The Shift – Making the Fast Paced Transition from Mass Marketing to Context Marketing.”

 

get-your-copy-of-the-shift

 

In total, over 1,500 of your peers have learned how mass marketing has influenced their marketing and hurt their business; while at the same time providing a real life case study of how one start-up achieved success quickly as a result of getting highly targeted and specific.

 

Be sure to get it while it’s still free!

 

Do you have a question, thought or idea and want to share with me and my readers? Leave a comment below in the comments section and let’s chat!

 


 

I’m Excited to Share…

 

I’m excited to share with you that my blog has been syndicated on Business2Community.com and I’m also contributing original content there.

 

In addition, I’ve also been accepted as a contributor to B2Bmarketing.net. Watch my social media pages as I’ll be sharing articles out this week.

 

In addition, I’ve gotten the approval to blog on Allbusiness.com and I’m waiting final credentials.

 


 

Special Thanks for the Recent Mentions

 

I want to extend a special thank you to those who mentioned me in their recent articles:

 

Whast My Friends Taught Me About Blog Commenting – by Kim Willis

10 Cool Blogs with Awesomesauce–Your Cheat Day is Ready  – by Matthew Kaboomis Loomis

 

If I missed anyone, please be sure to let me know!

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Don Purdum

Don Purdum

Don works with businesses to help them discover who their customers are and what business they are "really" in. He is an award-winning blogger and branding / marketing consultant.
Don Purdum
  • Hi Don,

    Digital marketing is definitely changed. We have to put ourselves in a position that people can trust us. It is a human interaction and needs to be that way. To do this you best explained it in your quote “Ask not how loyal your audience is to you, Ask how you are loyal to your audience” Now that’s one of the best quotes I’ve heard in a long time.

    It’s all about serving others, and having that in our mindset, we come across that way. Just being polite and having some common sense online will go further than all the “how to get people” tips and tricks that are out there.

    Building communities on Google or anywhere else is so important. I do get at leas a few questions a week asking me to look over something or other from a blog design to an ebook from my community friends. They are polite starting with: “I know you are busy…” which I am, but I gladly will go over stuff for my peeps. This tells me that I’m reachable and that’s better than any questionnaire he he.

    Also, you mentioned the “OMG how did you know?” That has to be the biggest reaction we, as bloggers and marketers need. Numbers and stats are fine, but when it comes down to it, the human experience is the greatest.

    -Donna

  • Hey Don,

    I have to agree with you about the amount of content out there that doesn’t speak to us, their readers. I myself have backed off from reading so much of it as well because of this very thing. If I don’t feel like I’m connecting with a real live human being or that they actually care about me as a person then I’ll go find someone who will.

    I think this is especially important if you’re in the service based business. I believe this is where the know, like and trust factor come into play. I wouldn’t even take the time to get to know you if I didn’t think you were competent to help me so I know you’re really big on that one. I’ll never work with you if I don’t like you and I’ll never support you if I don’t trust you.

    Communities, loyal fans, awesome friends and terrific followers, that’s huge online today. You reminded me of the definition of an influencer and that’s when they ask their connections to do something and they do. They do it because of how they feel about that person and that’s really what everyone wants and needs. We need those people in our corners.

    Thank you for mentioning me here by the way and sharing how you went about this process is spot on. Despite everything today, we’re friends and I would do anything for you. That’s because I admire you, respect you and I genuinely like and trust you. That’s what people should be concentrating on today so get out from behind your own site and get out there and start making those very important connections. It’s just huge…

    Great share Don and hope your allergies aren’t giving you fits this week. They’ve really hit my sister hard but mine seem to be okay for the time being. It’s a new week though right!

    ~Adrienne

  • Hi Donna,

    That quote came to last week as I was doing some reflection on all the changes happening to the internet thanks to the high and growing supply of content relative to the lowering demand (mainly because people have so much time to read it all).

    That’s why the game is radically changing… it’s the reason Facebook is now charging an advertising ppc rate for access to news feeds because they are overwhelmed. It’s why Google is harder and harder to rank for as more and more content becomes available and less and less of it is original.

    It’s all about people and people strategies now. That’s why I love the idea and have always loved the ideas of building communities of those who serve the same audience we do but in a different way.

    It opens up access when the strategies and content are worthy of being shared, distributed and engaged with.

    It really is about connecting with someone to the degree that they say to themselves, or us a content creators, OMG…

    I appreciate you and thank you for being a big part of my blog community Donna!

    Your amazing!!!!

    Have a great week.

    ~ Don

  • Hi Adrienne,

    What can I say that you didn’t! You’r amazing and I know that your experiences over the years have taught you a tremendous amount of lessons and provided you some deep insights.

    You are spot on about connecting, competency and relationships.

    There are so many people who are not authentic and it’s so hard to know who to trust.

    That’s one reason why what I wrote today is so important.

    If one has a great group of respected colleagues who are in each other’s corner then the sky is the limit.

    Together, we can create amazing businesses and have lasting impact.

    Alone, we are not going to do much of anything significant. The truth is that we all need one another.

    I’m so grateful for your friendship and I too think the world of you!!! Can you believe in two months it will be 2 years since we started connecting on one another’s blog?

    Where has the time gone?

    I do feel much better today, but I had to drug myself for nearly four days to get here, lol… 🙂

    Now I’m getting back on the allergy meds as well…. I haven’t had to do that in four years. Oh well…. it’s just for a few weeks until the pollen settles back down.

    Have a great week Adrienne!

    ~ Don

  • Sherman Smith

    Hey Don,

    I have to admit as well that I use to get bored reading blogs that only talk about their products, services, and themselves.

    There was no connection and it seemed that they only saw their visitors as a number. You know that mentality.

    But when I find a blog where they bring up common issues I experience or can figure out what I’m thinking, then I’m hooked. It all starts with the headline all the way down to the conclusion. When you can keep your audience engaged to the end then you’re definitely on to something.

    One thing I dont like is not getting any type if response to my comments. It surely doesn’t take too much and I can understand if you don’t get to my comment right then and there, but at least respond when you can. All of us visitors will definitely appreciate it.

    Thanks for sharing Don! You have a great week ahead!

  • Hi Mark,

    We have been such a “number” society for so long that people want to be valued.

    I couldn’t agree with you more Sherman, it’s deeply frustrating when a blog owner doesn’t reply to our comments. The truth is it hurts them more than it does anyone else.

    It damages their credibility when someone takes the time to respond to them and then nothing… It’s a waste of time for them to even allow comments on their site.

    Your comment is so spot on.

    Have a great week Sherman!

    ~ Don

  • Don, I am so glad you said content marketing is WORK. It’s hard work indeed. And we must be willing to do it and be consistent. That builds the credibility factor big time.
    I agree with Herman that reading blogs just about others and all about them does tend to get boring after a while. I used to enjoy reading the income reports etc but month after month they got boring and I didn’t know the blogger any better except that money mattered to them.
    Thanks for sharing your ways to success with us and that success of others too. It really helps us along the path. Have a great rest of the week!

  • Hi Lisa,

    It sure is work and I have people tell me all the time in offline businesses throughout many different industries that they appreciate knowing that and therefore don’t want to incur the expense, lol…:)

    Consistency is a HUGE issue for sure; and I agree, Sherman offered some great insight.

    You’re welcome and thank you for taking time out of your busy schedule to engage and interact with me Lisa!

    Have an awesome week yourself.

    ~ Don

  • Wow, Don – this is possibly your best post.

    In a word, it’s AWESOME

    So much to digest here but I’ll make a few quick observations:

    1. Human Strategy

    John Naisbitt, who wrote the Megatrends books, said this: ‘the more high-tech we become, the more hi-touch we crave’. Tech types can wax lyrical about their wonderful plug ins, apps, funnels and so on. But the reality is that most people don’t care. They just want benefits – products that add value to their lives. And they also prefer to do business with people they like and have an affinity for.

    2. Community

    Even though I instinctively knew that this was the way to go, for whatever reason, I resisted it for many years. So I’m quite new to this community-building ethos. I think now of all the time wasted previously by not building a community. Six months after I fully started to go down this pathway, I now have a small, active and growing community. This stuff works, and you are one of the people I need to thank for that

    3. Engagement

    I’ve been good at engaging people on the phone, and I became effective at it with my email marketing activities. But do you think I could engagement happening on my blog? No way. Frankly, Don, I was lucky to get one bona fide comment a month (some months I had zero engagement). But last year I got introduced to the world of blog commenting and networking. Kapow! What a difference. Now I get engagement happening on my new blog, almost every day.

    Don, this is a fabulous post, and I thank you for it. And thanks for giving back.

    Kim

    P.S, And thanks for mentioning me, too!

  • Hi Kim,

    I love the 3 points you got out of the article and I think you said it very succinctly!

    It really is all about people and the methods you brought out point to that truth. If we are not actively building relationships with purpose and intention, then we are going to struggle to build our business.

    Another thing I said that I believe is vital to understand is that it takes time. Now, that’s relative to different businesses, business models, skill sets, etc… But, it still can take years to build a consistent revenue stream.

    Congrats on the results you’re seeing. I’m not surprised one bit!

    I appreciate your kind words and it’s a blessing to be a part of your community.

    Have a great week Kim!

    ~ Don

  • Hey Don,

    Your headline definitely intrigued me…

    “Human strategies?”

    “What’s Don talking about?!”

    Of course, this compelled me to read, which was part of the point I’m sure. 🙂

    Great thoughts, my friend. And Adrienne is a wonderful example to use for building relationships!

    Off to tweet…

    – @kevinjduncan

  • Hi Don,

    Thanks for mentioning me 🙂

    People will take you up on the cup of coffee ask. So ask. Whether literally – if you’re in the same area – or whether you treat folks to featuring them on your blog or asking them if they want to do a podcast with you or whatever the treat, they will usually be on board. THAT is where the digital strategy takes off. Loving that tweet ready wisdom.

    More than ever, I feel the humans behind the other side of the screen. My online friends are just, my friends. Help, help, connect, connect, make friends, made friends. You want that connection, that bond, that fun, enjoyable experience. I build my blog and brand on the stories which bring people into my world, to build my connections more easily. Loving it.

    Thanks for the 3 super strategies Don and have a fun week!

    Ryan

  • Hi Kevin,

    Absolutely, it was part of the point…. but it’s also THE point.

    Strategies for the sake of strategies have to stop… we ought to have the perspective of a person in our communications and marketing that is more than just processes and systems that get people onto our lists or into our checkbooks.

    Glad you were curious, lol… )

    Thanks for your tweet and for your comment Kevin.

    Have an awesome week!

    ~ Don

  • Hi Ryan,

    They sure will take us up on that coffee when we offer them value with no strings attached. The reality is though that people want to feel you are giving them something, even if it’s something small.

    Your idea of featuring them in a blog or podcast is fantastic.

    Tomorrow I’m at an event in N. Virginia where I will have a booth. I’m doing a drawing but one thing I’m going to do as part of the drawing is take pictures with people and later post to social media. In next weeks blog I’ll include them with links to their websites.

    How many businesses do you see that take people offline and bring them online and then for free expose them to a new audience.

    Who isn’t going to do that for free promotion for their business?

    It’ll be fun to share the results next Monday…

    But to your point, this is a great way to invite them out for coffee. Make friends with them and earn their trust.

    Have an awesome week Ryan!

    ~ Don

  • Sue Anne Dunlevie

    Hi, Don,

    Why, thanks for the mention! I appreciate that.

    You convey these points so wonderfully. It really is about connections and building a community isn’t it? I know for me, I didn’t really “get” blogging until I started commenting and interacting more, with other bloggers like yourself and with my readers.

    Thanks,
    Sue

  • Hey there Don,

    What an awesome post. No matter how much we automate our businesses, nothing will ever beat the human touch especially with relationship building and creating engagement.

    It may take some work…a lot of it, but it sure is worth it. I would rather work hard on something that is guaranteed to create a difference in my business much rather than automate something that may work and give minimal results or may not even work at all.

    I truly believe that the more we get involved in our digital marketing, the more of a personal touch our business gets.

    In my business, people who buy from me get shocked when they hear from me personally. They don’t expect someone from the internet to reach out to them and is genuinely willing to help out.

    Our goals should be to build long-term relationships not only with our audiences but with people in our niche as well. The more people we know and have relationships, the more things we will learn and the more exposure in return we can get.

    We should work hard on creating trust and response because it’s those two which creates profit. The internet may be changing and evolving as the day goes by but the human touch will always be valuable in the online marketing world.

    Thanks for sharing this post Don. You did an awesome job! Great video as well.

    Keep it up.

    PJ Zafra

  • Hi Sue,

    You’re very welcome! I appreciate your consistency on Twitter and for being a big part of my Twitter community!

    Many don’t understand or get it Sue, but that’s okay because it’s a process and we’re all learning together. That’s what makes “community” so great!

    I appreciate you and hope you have a great end to your week.

    ~ Don

  • Hi Niraj,

    It’s great to see you here. Welcome to my site! Networking is what makes business work both online and offline.

    It has all merged together, and for the better in my opinion!

    Thanks for commenting and sharing Niraj.

    ~ Don

  • Hi PJ,

    Amen, I love this line as a quote: “I would rather work hard on something that is guaranteed to create a difference in my business much rather than automate something that may work and give minimal results or may not even work at all.”

    That’s powerful!

    I get the same thing PJ, people are shocked at the most basic things, like responding to a comment, thanking them for a tweet, and doing it without automation.

    It’s not hard to do to tell you the truth and it makes a difference.

    Thanks for an amazing comment!

    ~ Don

  • @disqus_oYX9SLCVrj:disqus is always thanking me for sharing her material, and guess what? I remember her! Just like I remember you @UnveiltheWeb:disqus 🙂

    Rise above the noise and take the time to differentiate yourself, it’s the only way to truly gain a voice in such a saturated social landscape.

    Keep up the good work guys, you know the score!

    Thanks for the feature Don, see you around on Twitter…

    Sam

  • Hi Sam,

    Welcome to my blog!

    Being remembered and mindshare when someone needs you is what it’s all about… and that’s established over time through a strong and relevant message; that is consistent.

    I appreciate you taking a moment to share and it was my pleasure to share you as part of my exploding Twitter community!

    Have a Happy Easter and awesome weekend Sam.

    ~ Don

  • Coach Don…. ummm soo it looks as if we have both written about the same things this week….LOLZ! No, I’m kidding. But in all seriousness your article is spot on…so much so that I had to go back and update my own article because I failed to add the most critical piece of information there which is about networking and engaging with your fans and members of your community.

    Posting content and etc is one thing, but adding a “human” element to it by seriously interacting with your followers and truly making it about THEM is what I have seen make the biggest impact for my brand.

    This is definitely an article that I will be sharing and encouraging others to read. Wishing you a great weekend Don. Cheers!

  • Chris DeeWaard

    Hi Don.

    Excellent post. I listened to the podcast and read along with it. Also downloaded it for future reference.

    I do try to write as if I’m talking to someone for the first time. I don’t say hi and then jump to a sales pitch. I don’t promote anything on my posts. I just try to give value. I do need to have a stronger call to action to get people to join my email list, though. I do ask them to tell me their thoughts on the topic, in the comments, and tell them they can ask me anything through my Contact Me page.

    As far as networking goes, I do visit others’ blogs and leave comments relevant to the topic, as it is a necessary step to build relationships with them. If anyone leaves a comment on my blog, I do reply to it. Maybe not that day, but I do get it done. I will also go to their blogs, read a post and comment, if I can add value to the conversation.

    I share every post that I think will help people who follow me on Facebook, Twitter, etc. If someone tweets my posts, I do thank them for doing so. It’s important as they have taken the time to do it and showing them that it’s appreciated is just good business. Not to mention, it’s the right thing to do.

    If I notice that someone has shared my post on Facebook, I will thank them there as well. We don’t always see the share unless we are tagged so I may not be able to say thanks to all of them.

    We have to do all we can to treat people as people and not just a dollar sign.

    Thanks for sharing your insight with us.

    Have a great weekend…..Chris

  • Hi Don,
    There are times in our lives when you come across something that really makes you sit up and take notice.

    This just happened to me with your brilliant post.

    I thought I was aware of the ever changing neeeds of our digital marketing world and O have worked hard to focus on the interests and “pain points” of my target audience.

    But to be totally honest I think I have failed completely when it comes to some elements of our digital marketing.

    Yes I am building a supportive community around my blog and my focus is always on creating content that is relevant to my target audience.

    But the interactions I get on certain platforms like Facebook, are very disappointing.

    Twitter, YouTube and Pinterest are platforms (apart from my blog) where most of my engagment takes place. Facebook is a bloomin’ mystery to me.

    The principle of serving others is just so important and your message about making sure we humanize those serving experiences is critical to our success.

    Thank you again Don for your enlightening post

    Best wishes from a remote Thai village blogger

    Peter

  • Hi Kim,

    You’re hilarious… btw, I loved your FB yesterday on your new course. You’re really good on camera!

    I’m glad I was able to help you indirectly with your article, I’m looking forward to checking it out.

    The ideas around networking and engagement to building a community are vital and that is a function a human strategy.

    Thanks for sharing Kim! You’re the best!!!!

    Have a Happy Easter!

    ~ Don

  • Hi Chris,

    Thanks for sharing with me that you listened to the podcast as followed along with it. I’ve seen some amazing numbers on downloads of each one. A few of them are well above 200 downloads and I’m really happy with that thus far. Of course I want it to grow, lol…

    I’m glad you’re involved online and giving value through comments, shares and the like. That is an awesome place to start.

    And, it is so important to thank people for their shares. So few do it that when someone with any level of influence with their audience gets a “thank you” it really stands out.

    I’m starting to think more and more about how to incorporate people into my strategies… for example I was an exhibitor at an event this last week and I took pictures with people for a giveaway and one of the strategies I’m going to use is to include them in my blog with a blurb about their business and a link to their websites.

    That generated a lot of buzz and excitement.

    I also already put pics up on social media.

    The idea is to engage them and expose them to a new audience. In the process, I’m indirectly teaching them how to bring value and do it with a message.

    Thanks so much for your comment Chris!

    I appreciate that you shared your strengths and weaknesses with us!

    Have an awesome weekend and a Happy Easter!!!!

    ~ Don

  • Hi Peter,

    I don’t think you’re failing at all! In fact, you’re doing amazingly well!!!!!

    There is so much to learn and so many different ways to look at this… and it really is an experience.

    While there are a number of thing I know I am really good or even exceptional at, I’m the first one to admit that there are a lot of things I don’t know and a lot of areas I’m growing in.

    I tend to look at marketing with an offline worldview, even though I have over 12 years of online experience.

    For so long, the online world was compartmentalized from the offline world. They are now merging together more and more and for someone like me it’s EXCITING!!!!

    Facebook just may not be where your audience is at… I get decent results there but Twitter is amazing and LinkedIn is phenomenal for me.

    It’s all about connecting, being human with one another and creating value.

    Keep up the great work Peter and don’t ever see yourself as failing… see yourself as learning and growing.

    Have an incredible weekend and a Happy Easter!

    ~ Don

  • Thank you for your constructive comment Don.

    I don’t think negatively but just bemussed why Facebook does not work for me re engagment when the whole world is there!

    My engagement levels with other platforms is so high that it makes me think there must be a speciifically different way to engage on Facebook compared to say Twitter or Linkedin or even Pinterest.

    Happy Easter to you and your family as well Don

    Peter

  • Hi Don,

    I actually listened to your post this time instead of reading it. It was an interesting experience and I’m thinking I might like to add this option in as well.

    What you said about humanizing our message because there is plenty of free info available out there – you are SO right. I’ve noticed this about the health and fitness industry.

    There is an abundance of “eat this, do that exercise” yada yada yada. What pulls me in (and how I like to communicate with others) is by being personal.

    We’re humans. Humans like to learn cool things, but we really like to connect. Combine the two and in my opinion, you’re sort of combining the intellect with the creative nature (the Spirit).

    This creates balance. And balance is the key to beautiful insights.

    It’s great that you bring this message to the business world. You’ve brought something to the awareness of consumers (us) that we intuitively knew, but couldn’t or didn’t put our finger on.

    Enjoy the rest of the week Don.

  • Hi Dana,

    Doing the audio blog has been HUGE for me. Everyone single one gets between 300-500 downloads within 2 weeks. It’s a fabulous investment of time.

    The health and fitness industry is a great example especially when you consider there are so many large sites that garner people with incredible credentials. It can be hard to break through I’m sure.

    Connecting is the key and digital strategies by themselves do not, and cannot, accomplish the goal.

    I always appreciate your insights and thank you for your valuable contribution to the article through your comment!!!!

    Have a great second half to your week!

    ~ Don

  • You are so welcome Kim! I’m so glad you’re a part of my growing community!!!

    Facebook is a lot of work Peter! That’s just the honest truth. It’s more about engagement and activity to be honest that it is content sometimes. Just look at what people share…

    I have found video to be HUGE on Facebook.

    We did have a wonderful Easter, and I hope you did as well!!!!!

    ~ Don