5 Crucial Reasons Why You Need To Blog For Your Business

Author : , Date : February 26, 2015



Business has changed.  Or, should I say, the way we do business has changed.  Don has been writing quite a few interesting articles on the subject.

But the fact is that’s nothing new, really.

Business has always evolved over time.

Back in the days, I remember the little shops my mother used to go to, as I was always going with her.

I remember that old fashion shop where she used to buy her sawing supplies.  I can still hear the bell when we’d open the entrance door of that dark and rather old looking shop.

To this day, I can still remember the smell that rushed to my nose as we entered the shop.  Not a bad smell, just a specific smell made up of the mixture of store supplies.

And last, but not least, I still remember that old lady, the store owner, who never smiled.

That didn’t bothered us, tough, because we knew her, and she knew us as well too. We accepted her as she was.


Times have Changed and Business has Evolved


Today, this type of stores has pretty much disappeared.

Over time, bigger and less personable stores began growing like mushrooms.  For those stores it was all about low prices.  Not so much about relationship with customers.

Customers would never get to know the store owner, and the store owner would never get to know the customers, unlike that lady and her small sewing supply shop.

Now, if you ask me which type of stores is more embedded into my mind, I’ll tell you without a doubt, the ones whose owners had a relationship with us (the customers). The ones we could put a face on (so to speak), whether they were of the smiling type or not.


The kind of stores where you had to come inside in order to be confronted with the merchandise, might be disappearing, but the need to build relationships with people you do business with… That has not changed.


I guess that as long as we are people, made of emotions and feelings, it will NOT change anytime soon.

People will always favor someone they know over someone they don’t, to do business with.

The question you have to ask yourself, if you are in business offering a service or product, is how can I connect better with my potential customers to improve my business?

A smart answer you might have read about before on Don’s blog, is that you should be blogging.

Yes, blogging could bring you more customers or clients.

But how do I do that, you might ask?

Well, let me tell you!


What are the Advantages of Blogging for your Business?


Back in the days of the little personable shops, there weren’t any easy transitions.  Either you were a little shop on the verge of extinction, or you were a chain store of some kind, with much less personality, but considerably lower prices that would attract customers.

Today, however, whether you are a big or small business there are several tools that you can use to help you build a relationship with your customer or client.

One of such tools is blogging.

More and more businesses are becoming aware of the advantages of blogging, yet, there are still too many business owners who don’t understand the importance of having a blog attached to their brand, and how to go about it.


Here are 5 Good Reasons why you should have a Blog Linked to your Business


1 – A Blog Helps you Build Relationships with Potential and Current Customers


In today’s business world with access to the internet, you can’t expect to build relationships with your potential or even current customers, with a static website.


Static Websites don’t inspire trust anymore these days!


A website is a one way communication tool.

When you have a website on the net, people may (or may not) find your site, but even when if they do, what are your offering to them so they can learn more about you?

What type of message are you sending them, so can feel more at ease, and trust you more, even though they don’t know you yet at that stage?

If all you have is a static website, it probably doesn’t help the first time visitor to know that you are a reliable business.

Anyone can have a website.

Even if your first visitor goes to your about page to learn more about your company, would that be enough for them to know and trust you more?

Most likely not, as you are not going to say bad things about your business on your about page, are you?

Well, the potential customer knows that, don’t they?

When you have a blog, however, you are opening the door for discussion with your visitors, potential and current customers, on a daily basis.

But even more importantly, you are revealing to them what an expert you are in your business, and if you do it well, they will see that you are a reliable business that they can trust.


How do you do this?

You do this by writing valuable articles that are related to the service or product that you are offering. But you also do it as a service to your target market, not as a sales pitch.

You need to make sure that your content is always informational, educational or even entertaining in some way, but not pitchy.

Just look around Don Purdum’s blog and see how he does it very skillfully.

But whatever you write, make sure that your article is not about selling your product, but more about adding value in the purchasing circle of your potential customer.

Put yourself in their shoes, and think about what you would want to know about a service or product before you feel comfortable enough to purchase.

What would make your visitors, and potential customers feel more comfortable buying from you? What makes you an expert in your niche? Why are you worth their time and money?


2- A Blog Helps you Drive Traffic to your Website


It’s much easier to drive traffic to a blog than it is to drive traffic to a static website.

A technical reason for that is that search engines favor interacting sites over static sites.

If all you have is a static website that you don’t promote wisely, it will just sit there.  Most likely, it will be invisible in the search engines.  That’s why many businesses do not get traffic on their websites, especially because how search engines work today.

When you create a blog that you attach to your website the following will start happening:


  • Your site will become alive because of the blog
  • Search engines will start crawling your site because of the regular fresh content you add to your blog
  • Your site will start ranking better in search engines
  • Your potential customer will find you easier
  • You will start building momentum for your site
  • You will start building relationships with your visitors
  • You will be getting more and more traffic
  • You will start getting more business


3- A Blog Helps you Establish Authority as an Expert in your Business


As I mentioned above, if you write valuable and insightful content on your blog, this is going to help you to be seen as an authority in your niche.

An expert in your business.

This in turns, will work as a customer magnet.

People will see you as someone who knows his stuff.  Someone they can trust.

For example, a web-designer friend of mine was discussing on her blog, the case of a client she got after he had been ripped off by someone who had no work ethics.

To help her future customers (using that negative experience)-, she wrote an article about tell-tale signs to recognize the type of businesses that you shouldn’t do business with and give your money to.

She and her husband have used their blog to establish authority for their web-design business, and there is no doubt that their blog is showing that they are experts in their business, and can be trusted.

If you have any type of writing skill, and good enough ideas, you can too, establish that type of authority as a business owner.

And thus, inspire trust.


4 – A Blog Helps you Generate more Business


If you know how to generate valuable content on your blog and have learned how you can use your blog to build relationships , your blog is bound to be the vehicle that’s going to help you to generate more business.

Most business owners that I know are also great bloggers that have done just that.

They have created a blog, started writing articles that they published on a regular basis, and started to generate more business that way.

All it takes is time and dedication, but it’s all well worth it.

If you don’t have the time or even the skill to write, you might want to consider hiring someone to do it for you.


5 – A Blog Helps you Establish Long Term and Recurring Business


If you use blogging well, you should be able to establish long term and recurring business that will be coming directly from your blog.

At the beginning it might take you some work to put everything together, and put yourself out there.  But as time goes on, it will get much easier.

As time goes on, more and more visitors, potential customers and current customers will be sharing your content on social media. Maybe mentioning some points you wrote about. Maybe talking about your products or services, and so forth.

In other words, they will be helping you promote your business.

This will create more traffic, and more potential clients on a constant basis.

It may not happen overnight, but once it starts happening, it will most likely create a constant stream of recurring business for you.

Ask Don, ask me, or even ask anyone you see in the comments below, and we’ll tell you.


Because we’ve done just that! 


About Sylviane Nuccio

sylviane nuccioSylviane is an Author, Writer, Freelance Writer, Copywriter, Blogger, and Life Coach. Please take time to visit her website and learn more about her at sylvianenuccio.com and how she can help your business.


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Don Purdum

Don Purdum

Don works with businesses to help them discover who their customers are and what business they are "really" in. He is an award-winning blogger and branding / marketing consultant.
Don Purdum
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23 thoughts on “5 Crucial Reasons Why You Need To Blog For Your Business

  1. What you’ve mentioned in your Blog post is so very true.

    Only when you add value to your site visitors will they engage with you. Over
    time they begin to trust you. I believe that business happens only after a smidgen trust has been built.

    This just cannot be achieved via a static website, where the page content never changes once its created and published. Hence, once a site visitor has visited your site, they do not have any real motivation to come back.

    A Blog on the other hand, has Blog posts constantly being added to it. Bloggers who want to establish themselves as authority Bloggers take a lot of trouble to ensure that their Blog post content is factual, unique and does add value to the site visitor in some measurable way.

    This is what brings the site visitor back for more on a regular basis, this is what builds trust, and finally business happens.

    As you so correctly pointed out, when one’s Blog posts deliver superb content, your site visitor’s start sharing this on their social streams. It’s natural to want to share great stuff with your friends.

    This is when your site visitors are actually helping in promoting your business. I’ve
    had this happen to me many times, and I’ve always experienced a lot of happiness when it did.

    I love your Blog post content simply because it’s written without any jargon, simply and beautifully. I understood your Blog post content (and agreed with it) as I read through the Blog post.

    It sure does take time, dedication, writing skills and some small percentage of luck to craft a thriving Blog site, but as you’ve pointed out its really worth it.

    Thank you so much for sharing this and validating a lot of what I already believed in.

    1. HI Ivan, and nice meeting you here.

      I really love your comment. As a matter of fact, the first two paragraphs are so true they should be tweeted.

      As I read your comment, I though about a friend of mine who has written a book, but has not taken the steps you’ve described here, and thus has yet to see any kind of success.

      I’ve been telling him what to do so many times, it’s not even funny.

      There is no way that people will get interested in us for no reason. We have to give them a reason to like us, to comment on our blogs, to want to read and share our info and so on.

      It doesn’t happen over night, it takes work and dedication and the will to share and interact with other entrepreneurs and like-minded people.

      Thanks so much for coming.

      1. Hi Sylviane,

        Lovely to hear from you. My mentors always told me under promise and over deliver, it will work in 8 cases out of 10. To me that’s excellent.

        In my life I’ve seem this happen 10 out of 10 many times.

        You’ve got to give before you will get in return. In a really awesome way, almost always the Universe has paid me back manifold when I’ve given first.

    2. Hi Ivan,

      Thank you so much for visiting my blog and commenting on Sylviane’s article. You are so right, she does a great job of keeping her content flowing, clean and it’s very easy to follow and understand.

      I agree with you that it takes time, dedication, writing skills… but I also don’t think successful blogs get lucky. They have a strategy, measurable and specific goals and they know how to implement and execute.

      I really the majority of bloggers have great content, but their message isn’t consistent or co-herent and it feels more like they are always trying too hard to get people to subscribe to something or buy without first giving them a reason to.

      If you can change your focus from you to them and then execute well and meet the right influencers who can help you; you can create an influential blog quickly.

      Thanks so much for stopping by and I do hope to see you again Ivan here on my blog!

      ~ Don

      1. Hi Don,

        I’ll definitely be back. There’s a ton of stuff that I find pretty valuable on this Blog site Don.

        I quite agree that very many Blog sites seem to carry Blog posts that appear forced. I guess its when you write from the heart that content flows coherently and engagingly. If you love the topic you’re writing on, its often tough to keep your Blog posts within 1200 words.

        While writing skills can be learned (my mother tongue is not English I learned the language in high school from a Grammar text book written by Wren & Martin), Passion for a topic cannot.

  2. Hi Sylviane and Don,

    Great to see you here at Don’s place and you have given such a great advice here.

    As business owners, we need a blog to act as a great branding tool for our business. And as you mentioned, blogging is also a great tool for networking and building relationships with our potential customers. Through our content which should provide value, we build the Know, Like and Trust factor which will lead to loyalty between the client and the business owner.

    Our blog is our brand, and how we connect with people and build relationships with them is what matter the most.

    Thanks Sylviane for a great share as always and thanks Don for having Sylviane over to share her wisdom. I hope you both are enjoying your weekend.

    Be Blessed,


    1. Hi Neamat,

      Yes, that know, like and trust factors are SO important, indeed.

      Since people check everything online these days, it’s very important to deliver them good stuff that makes us look good, but not a show off type thing, something of consistence. And that’s where blogging comes into place.

      If we know how to use this well, sky is the limit.

      Thanks for coming Neamat, and have a wonderful week ahead!

  3. Hi Sylviane (and Don).

    You put that message across in a fine way.

    I really liked the way that you used the familiar situation of the old traditional small shop, and how getting to know the shopkeeper was important.

    As you said, human needs are still the same, regardless of the time. Therefore, blogging and engaging are critical to nurturing those relationships.

    Great points. Thanks for sharing.


    1. Hi Nathan,

      Thanks for coming by here.

      I’m glad you liked my illustration. It came to me because of my memory database, which I often use to come up with illustrations that can help the reader grasp what I mean.

      Glad you enjoyed this post, and thanks for coming.

  4. Hey Sylviane,

    Awesome Article, the beauty of blogging is that we get to share our knowledge with others and help them solve there problems. It helps us build relationships with others in the same niche and also helps us build more trust with our clients. Blogging will def give you more exposure and traffic to our business which will eventually convert into more sales, Thanks for sharing 🙂

    1. Hi Kevin,

      Yes, you beautifully wrapped it up here, that’s why it’s so important to be blogging. Business owners, really need to start seeing blogging as a very important part of their business. Period.

      Thanks for coming.

  5. Hi Sylviane and Don

    Great to see you here Sylviane at Don’s blog and both of you have your own areas of expertise but one most common thing in both of you is your being a perfect and committed professionals.

    When I didn’t have a blog on blogging niche I had to do a lot of hard work to convince a client to hire me as his blogging consultant and had to show simply my green blog that does not reflect my knowledge on blogging niche.

    But now on title of my presentation I proudly mention my money blog by showing the level of readers engagement on it and its quality of contents. So now it is not much difficult for me to convince my clients I can become their blogging consultant.

    This is all because of the power of my blog and also of the relevant niche where I mostly do my business.

    You well said that a website can’t expand the business it can just give a support to already established business that was done with mostly offline efforts.

    Thanks a lot for sharing and have a wonderful weekend.

    1. Hi Mi,

      Yes, our blog is THE BEST portfolio there is to prove who we are to our potential customers and clients, just as you said. And that’s why business owners need a blog. It’s the best resume, customer service proof, window shop… you name it to show off what they’re made of.

      Thanks so much for comparing me with Don as far as being a committed professional. What a great compliment for me.

      Sorry for being so late here, but glad I’ve finally made it.

  6. Hi Don/Sylviane,
    Its exciting being reminded of the benefits of blogging to business. Its important that we get to keep these mind so as to be in tune with the realities of what works for the customers.

    Blogging is an effective tool for communication. If it is effectively deployed the results for modern day online business would be tremendous.

    I wonder if there is any business today that chooses to ignore the potency of blogging to draw traffic and sales. If there is then a change of heart becomes desirable.

    The power of blogging to create and establish a relationship is what makes a difference. In this vein, value should be infused in the act, the right people must be communicated to, and the right time must be adhered to.

    Thanks for reminding us of these crucial reasons to blog. Its good, profitable, and healthy for business!

    I left this comment in kingged.com where this awesome post was read.

    1. Hi Sunday,

      Sorry for the late reply here, but bit a been overwhelmed lately.

      Actually, we as regular bloggers, would tend to think that blogging is obvious for most business owners out there, but it isn’t really the case. Many of them are still to create a blog for their business, thus this article.

      I’m glad you came by and hope you enjoyed this.

      Have a great week.

  7. Hi Sylviane,

    I enjoy the long term aspect of this post, and your points all around.

    I work with clients on a short and long term basis through my blog. They know to find me, week after week, sharing long form content on Blogging from Paradise. Our bond grows, Repeat customers. All that good stuff. Such is the blessing of blogging with a long term, laser focused vision, build on freeing yourself and freeing your audience.

    And such is the blessing of blogging with an eye NOT focused only on today. Think foundation. Think bonds. Think all of the fab tips you shared above Sylviane.

    You’ve done it and Don’s done it too; holding that long term vision in mind helps you foster long term bonds which benefit all involved in the long run.

    Fab post, great to see you here!


    1. Hi Ryan,

      Indeed, you know all about it, having done such a great job yourself with your blog, and writing terrific content to show case your skills.

      Thank you so much for your feedback, and have a great weekend.

  8. Sylvaine and Don,

    Yes, yes, yes and YES!

    I say these things all the time to potential clients and for the most part, they’re getting it– it’s just a question of whether they feel like they can invest the time and money to make it happen. Companies who get it very rarely regret they made that choice!

    Thanks for sharing.

    1. Hi Brittany,

      Yes, that’s correct. They may be getting it, but can they invest time or money into this? I’m glad you added that when they do, they don’t regret it. Something to think about, isn’t it?

      Thanks for coming.

  9. A while ago, I was reading about the 8 proven benefits of business blogging. There, I have learned a lot. Now, I am here in your pillar. “5 Crucial Reasons Why You Need To Blog For Your Business” made me think how people debate why and how helpful blogging in business.

    Regardless if you are a small business, or a multinational company, blogging is integral to your online content marketing strategy. Drive traffic to your website, increase your SEO/ SERP, position your brand as an industry leader and last but not the least, develop better customer relationships.

    To wrap it up, build trust by being a source of information, this will be your key to a greener pasture!

    1. Hi Syvliane,

      Thank you for writing a spectacular article!!!! You hit on so many points that are helpful to business owners who really want to understand how blogging is crucial to their business.

      I’m glad you got power back on. It’s tough when winter weather hits areas that are not as used to it as we are in the north.

      I hope you have a great weekend Syvliane and thank you again for you outstanding contribution!

      ~ Don

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