Business has changed. Or, should I say, the way we do business has changed. Don has been writing quite a few interesting articles on the subject.
But the fact is that’s nothing new, really.
Business has always evolved over time.
Back in the days, I remember the little shops my mother used to go to, as I was always going with her.
I remember that old fashion shop where she used to buy her sawing supplies. I can still hear the bell when we’d open the entrance door of that dark and rather old looking shop.
To this day, I can still remember the smell that rushed to my nose as we entered the shop. Not a bad smell, just a specific smell made up of the mixture of store supplies.
And last, but not least, I still remember that old lady, the store owner, who never smiled.
That didn’t bothered us, tough, because we knew her, and she knew us as well too. We accepted her as she was.
Times have Changed and Business has Evolved
Today, this type of stores has pretty much disappeared.
Over time, bigger and less personable stores began growing like mushrooms. For those stores it was all about low prices. Not so much about relationship with customers.
Customers would never get to know the store owner, and the store owner would never get to know the customers, unlike that lady and her small sewing supply shop.
Now, if you ask me which type of stores is more embedded into my mind, I’ll tell you without a doubt, the ones whose owners had a relationship with us (the customers). The ones we could put a face on (so to speak), whether they were of the smiling type or not.
The kind of stores where you had to come inside in order to be confronted with the merchandise, might be disappearing, but the need to build relationships with people you do business with… That has not changed.
I guess that as long as we are people, made of emotions and feelings, it will NOT change anytime soon.
People will always favor someone they know over someone they don’t, to do business with.
The question you have to ask yourself, if you are in business offering a service or product, is how can I connect better with my potential customers to improve my business?
A smart answer you might have read about before on Don’s blog, is that you should be blogging.
Yes, blogging could bring you more customers or clients.
But how do I do that, you might ask?
Well, let me tell you!
What are the Advantages of Blogging for your Business?
Back in the days of the little personable shops, there weren’t any easy transitions. Either you were a little shop on the verge of extinction, or you were a chain store of some kind, with much less personality, but considerably lower prices that would attract customers.
Today, however, whether you are a big or small business there are several tools that you can use to help you build a relationship with your customer or client.
One of such tools is blogging.
More and more businesses are becoming aware of the advantages of blogging, yet, there are still too many business owners who don’t understand the importance of having a blog attached to their brand, and how to go about it.
Here are 5 Good Reasons why you should have a Blog Linked to your Business
1 – A Blog Helps you Build Relationships with Potential and Current Customers
In today’s business world with access to the internet, you can’t expect to build relationships with your potential or even current customers, with a static website.
Static Websites don’t inspire trust anymore these days!
A website is a one way communication tool.
When you have a website on the net, people may (or may not) find your site, but even when if they do, what are your offering to them so they can learn more about you?
What type of message are you sending them, so can feel more at ease, and trust you more, even though they don’t know you yet at that stage?
If all you have is a static website, it probably doesn’t help the first time visitor to know that you are a reliable business.
Anyone can have a website.
Even if your first visitor goes to your about page to learn more about your company, would that be enough for them to know and trust you more?
Most likely not, as you are not going to say bad things about your business on your about page, are you?
Well, the potential customer knows that, don’t they?
When you have a blog, however, you are opening the door for discussion with your visitors, potential and current customers, on a daily basis.
But even more importantly, you are revealing to them what an expert you are in your business, and if you do it well, they will see that you are a reliable business that they can trust.
How do you do this?
You do this by writing valuable articles that are related to the service or product that you are offering. But you also do it as a service to your target market, not as a sales pitch.
You need to make sure that your content is always informational, educational or even entertaining in some way, but not pitchy.
Just look around Don Purdum’s blog and see how he does it very skillfully.
But whatever you write, make sure that your article is not about selling your product, but more about adding value in the purchasing circle of your potential customer.
Put yourself in their shoes, and think about what you would want to know about a service or product before you feel comfortable enough to purchase.
What would make your visitors, and potential customers feel more comfortable buying from you? What makes you an expert in your niche? Why are you worth their time and money?
2- A Blog Helps you Drive Traffic to your Website
It’s much easier to drive traffic to a blog than it is to drive traffic to a static website.
A technical reason for that is that search engines favor interacting sites over static sites.
If all you have is a static website that you don’t promote wisely, it will just sit there. Most likely, it will be invisible in the search engines. That’s why many businesses do not get traffic on their websites, especially because how search engines work today.
When you create a blog that you attach to your website the following will start happening:
- Your site will become alive because of the blog
- Search engines will start crawling your site because of the regular fresh content you add to your blog
- Your site will start ranking better in search engines
- Your potential customer will find you easier
- You will start building momentum for your site
- You will start building relationships with your visitors
- You will be getting more and more traffic
- You will start getting more business
3- A Blog Helps you Establish Authority as an Expert in your Business
As I mentioned above, if you write valuable and insightful content on your blog, this is going to help you to be seen as an authority in your niche.
An expert in your business.
This in turns, will work as a customer magnet.
People will see you as someone who knows his stuff. Someone they can trust.
For example, a web-designer friend of mine was discussing on her blog, the case of a client she got after he had been ripped off by someone who had no work ethics.
To help her future customers (using that negative experience)-, she wrote an article about tell-tale signs to recognize the type of businesses that you shouldn’t do business with and give your money to.
She and her husband have used their blog to establish authority for their web-design business, and there is no doubt that their blog is showing that they are experts in their business, and can be trusted.
If you have any type of writing skill, and good enough ideas, you can too, establish that type of authority as a business owner.
And thus, inspire trust.
4 – A Blog Helps you Generate more Business
If you know how to generate valuable content on your blog and have learned how you can use your blog to build relationships , your blog is bound to be the vehicle that’s going to help you to generate more business.
Most business owners that I know are also great bloggers that have done just that.
They have created a blog, started writing articles that they published on a regular basis, and started to generate more business that way.
All it takes is time and dedication, but it’s all well worth it.
If you don’t have the time or even the skill to write, you might want to consider hiring someone to do it for you.
5 – A Blog Helps you Establish Long Term and Recurring Business
If you use blogging well, you should be able to establish long term and recurring business that will be coming directly from your blog.
At the beginning it might take you some work to put everything together, and put yourself out there. But as time goes on, it will get much easier.
As time goes on, more and more visitors, potential customers and current customers will be sharing your content on social media. Maybe mentioning some points you wrote about. Maybe talking about your products or services, and so forth.
In other words, they will be helping you promote your business.
This will create more traffic, and more potential clients on a constant basis.
It may not happen overnight, but once it starts happening, it will most likely create a constant stream of recurring business for you.
Ask Don, ask me, or even ask anyone you see in the comments below, and we’ll tell you.
Because we’ve done just that!
About Sylviane Nuccio
Sylviane is an Author, Writer, Freelance Writer, Copywriter, Blogger, and Life Coach. Please take time to visit her website and learn more about her at sylvianenuccio.com and how she can help your business.