6 Reasons Your Website Isn’t Working For Your Business and How To Fix It

Author : , Date : July 30, 2014

cookingIs your website accomplishing its purpose for your business? Have you even really defined what its purpose is and how it’s supposed to help your business?

Recently I was talking with Tom, the owner of a restaurant that is very upscale. The dining room is immaculate, the kitchen is pristine and the food is out of this world. Yes, it’s expensive but it’s worth every penny for the experience and the quality of the food.

As we were talking I asked him what business he was “really” in? His answer was very normal.

I’m in the restaurant business,” he said.

That’s the obvious. However, as we started talking about his website he began to understand why his website wasn’t helping his business the way it could.

He mentioned that very few people ever even mention the website.

As we began talking and I began asking him questions we discovered that there are a couple of reasons why his website was not very effective for his business.

The first three reasons are related to his business directly and the other three are related to the website itself.

 

Six Reasons his website wasn’t working for him:

 

#1 – Tom Didn’t Know His Business

 

Tom had gone to school to be a chef and had worked in the industry at several very nice restaurants over a fifteen year career. But he felt empty and it seemed like something was missing. He always felt he could do better and create a unique experience for his patrons.

But somewhere along the way, not long after he broke free from his job and decided to do it; he ended up giving himself a job in his company. He did the same things he had always done when he worked for someone else.

His vision was unique and fresh during the initial creation of the business. Of course he was focused and excited. He created the menu, the restaurant layout, and what he thought would be a great experience. He was for a moment being an entrepreneur that was creating something. Isn’t that what entrepreneurs do? They create!

However, he never took the time to think deeply about his business and how to articulate it beyond the obvious.

And that is where business owners make their first mistake.

You should be able to say in one or two sentences who you serve and what makes you different than everyone else. Tom couldn’t do that.

Being that I am who I am, I couldn’t help myself and I jumped right in… yes, on the spot and for free.

Here is what we came up with:

 

… Restaurant is an upscale, warm, inviting place to experience the absolute best meal you’ve ever had.

 

In fact, he went on to guarantee it or your money back.

This will forever change his website and his messaging.

 

#2 – Tom Didn’t Know What Problems He Really Solved

 

Like the majority of business owners, Tom had never thought long and deep about the practical problems people experience when they dine out and how he could solve that problem for them.

The good news was he did know who his customers where, or at least who he wanted them to be. But, he never thought about his restaurant in terms of solving problems. It’s a place where people eat, right?

Well, not necessarily.

Here is a short list we came up with of problems he solves for his patrons:

 

  • Are you tired of eating average tasting food at high prices?
  • Would you like a great night out at in a restaurant that offers a unique setting?
  • Do you want a luxury environment and great service that caters to you and your needs?
  • Are you tired of servers that don’t care and who are not true professionals?
  • Do you want an experience that a true professional can give you over that of an untrained college student?
  • Would you like to experience live entertainment with class in an inviting and warm atmosphere?

 

Do you see it?

Tom offers an upscale experience that includes the atmosphere, experienced and courteous staff, and amazing over the top food.

It just makes me want to go there right now! How about you?

 

#3 – Tom Couldn’t See His Vision, Strategy, Goals and Objectives

 

While his vision was there, it wasn’t clear; and you can’t communicate something you cannot see yourself.

In marketing, you have to really understand:

 

  1. Vision – what is the big picture that your audience cares about?
  2. Strategy – How will you relay your vision to your audience?
  3. Goals – How will measure the results you want from your strategy?
  4. Objectives – What are the specific tasks that will fulfill your goals?

 

When your website and your marketing are put into a framework you allow for clarity. Clarity is the engine that drives marketing and sales.

When you have clarity around your business, you then gain:

 

  • Focus
  • Execution

 

When you have these three practical things in your business come together, your website will potentially skyrocket your business.

Why?

Because people have clarity around your business and what you have to offer them. You have focus and you can execute your goals and objectives because you’re able to define them.

In return, your audience understands quickly and concisely when they are on your website  and are moved to do something.

You’ve created the essential steps to earning trust and you’re giving them a reason to like you.

 

#4 – Tom’s Website Was Layed Out Wrong

 

How your website is layed out is critical to how the eyes and brain receive information. Your website has to very quickly tell the story of how you solve their problems and meet their needs.

The issue with too many layouts is that there is a lack of understanding how pages should be presented. For every business type it ought to be different:

 

  • Restaurant websites should be using more pictures than text on home and landing pages. Reviews and testimonials are critical.
  • Entertainers should be using a combination of videos, audio samples, and pictures more than text.
  • Realtors and Real Estate Agents should be using pictures, charts, and text. Video is also very helpful
  • Manufactures should show and explain the practical uses for their creations through text, pictures, and videos and how their products solve problems for their prospects and customers.
  • Service based companies should be using testimonials in written and video formats and comparative charts that separate them from their competition.

 

While these are just a few examples of ideas, the point is that when you understand your audience and what they are looking for you can create a website that speaks to solving their problems by the way you layout your website and incentivize them to dig deeper and then contact your business or visit; or better yet buy something.

 

#5 – Tom’s Website Was Too Slow

 

Loading times are a very big deal. Tom’s site was taking longer than ten seconds to load and people simple were not waiting.

Consider what that practically means? How many people did not visit his restaurant who never heard of it before because they had a bad experience with his website?

Think about it, if it takes more than five seconds to load a website are you personally more inclined to return where you came from and start over again? I know I am.

There are a few reasons why a website may load slowly and they are all easy fixes:

  1.  There is a problem with a third party script loading. Sometimes it can be what we call a widget – it’s code from someplace like Facebook that is not loading properly and it slows down your site. Either replace or remove the widget.
  2.  You have a slow server. If the server has consistent slow or down times you should ask the hosting company why and what to do. If the problem persists you may either need them to move your site to a new server or find a new hosting company; and in the event you’re getting a lot of traffic you may need a dedicated server to handle the load.
  3.  Bad coding – I admit I see less and less of this, but it could still be an issue. If you’re site isn’t built properly it could have major affects on your load time; not to mention your users experience. This should be addressed immediately.

# 6 – Tom’s Website Was Not Easy To Navigate

 

We all get frustrated when we visit a website and get trapped inside of it. I want to get back to where I was, but how?

Or, how do I find a specific page where I was at in the past and want to find again?

You have to make it easy for people!

Plus, don’t forget that you really, really, really need a responsive theme for smartphone browsers. Make the experience easy for your website visitors on a phone to navigate around the site. I can’t express how important this is for people if they are traveling and want to find you.

 

There you go, there is six reasons your website isn’t working for you and how to fix it. The first three were more practical and dealt with your business and communication. The following three dealt specifically with your website.

So, how are you going to make your website better?

Do you need:

 

  • Your website updated?
  • Your website re-designed?
  • More clarity around your business?
  • A strategy for your website marketing?
  • A more comprehensive online marketing strategy?
  • To explore who you really are and what problems your “really” solve?

 

If you realize that the #1 one problem you have is your message, check out the Begin Here page and learn how you can develop an incredible, game changing message!

 

Previous Article: Mastering Your Business – 5 Areas You Must Perfect to Succeed

 

If you have a questions or comment, I would love to hear from you and engage with you. Please leave it below.

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Don Purdum

Don Purdum

Don works with businesses to help them discover who their customers are and what business they are "really" in. He is an award-winning blogger and branding / marketing consultant.
Don Purdum
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89 thoughts on “6 Reasons Your Website Isn’t Working For Your Business and How To Fix It

  1. Great points all! Having an idea is not enough these days to create a successful business. I really like how you build the elements of business (who is the audience, what is the problem being solved, etc.) into a website design. I see so many website folks just put in the coolest motion widgets, but the site inevitably misses the mark. Thank you for sharing this valuable info!

  2. Hi,

    You have rounded all the points very well. The last three are technical stuff with the website and it should be taken care by the designers of the website. Being the owner, the first three reasons are something to work upon.

    Having a strategy, vision for the business is the most important thing. One needs to have some metrics to measure, so the success can be measured.

    You are right, one needs to be clear about their business and the meaning of their website’s existence. Anyway, I found this post on Kingged.

  3. Hi Don,

    The reasons you have explained are worthy to be included in the mistakes list.
    Most of bloggers don’t know about their blog. It’s important to know about your targeted audience.

    ~Ravi

    1. Hi Ravi,

      We all make mistakes don’t we? It’s hard when you don’t know what you don’t know and then you just jump in and try to be successful at something you haven’t prepared for or been trained it.

      Yet, that’s what most business owners do and that’s why I believe failure rates are so high!

      You can’t figure out how to use your blog until you figure out your business.

      Thanks so much for sharing!
      ~ Don

  4. Hey Don,

    I think alot of bloggers can relate to Tom’s struggles.

    1. The website being slow is one that really alot of people don’t pay that much attention to because they spend most of their time in the back panel and don’t really know what’s going on with their site from the readers perspective. I test my website speed every week or so and I may need to do it more and continue to get it faster than it is because you only have less than 10 seconds.

    2. Whoa boy, navigation is beyond important. I know a website owner who’s very successful and his site is impossible to navigate, but he gets more than 3000 views each day so he doesn’t mind. He also said that he tries to get people “lost” on purpose so they can not only spend more time on the site, but find some great additional gems of content as well. His strategy seems to work for him, but it’s not something I would do. Navigation is important because readers get frustrated easily and if they can’t get to where they want to be in 2 – 3 click, they’ll easily close down the window.

    3. In terms of the layout, I think that’s what we all go through fro time to time. We’re constantly thinking, “how can I change the layout to make it more responsive to visitors?” The layout is something that’s really taken for granted and it shouldn’t be. Like you had with the restaurant example, more pictures rather than constant text DOES make a difference. If I went to a restaurant site, I wouldn’t want to see 5 paragraphs of text and only 1 – 2 pictures. So for bloggers, it’s something that we always have to test and see what works best and gets the best results.

    Really good post here. Have a great weekend.

    – Andrew

    1. Hi Andrew,

      I don’t mind if a website takes five or so seconds to load. But if goes on for ten or twenty seconds there is a problem; and it’s not mine, lol… However, I also realize that sometimes there are factors out of our control like issues a hosting company may be having for any number of legitimate reasons. I’ll sometimes bookmark the page and come back to it, especially if it really interests me.

      WOW, the guy with the navigation story… that blows me away. I hope you’ll excuse me, but that seems idoatic, maybe even a bit offensive. Trapping your site visitors… that’s not smart at all. I know he thinks it’s working; but how much better could the user experience be, how many times will they come back, are they going to buy from you?

      The reason I bring that up is that part of a buying process is the reality of do they feel they know, like, and trust you. If your site is their first introduction to you and the feel you’re doing this to them or they feel you’re incompetent as a site owner, why would they ever buy from you?

      Your content may be that good and they will stay to get as much free as they can, but I doubt they are buying…

      Thanks for sharing that story!!!!

      Hope you enjoy your weekend as well!

      ~ Don

  5. Hey Don aka @UnveiltheWeb:disqus , these are dangerous 6 points and I think you properly addressed them.

    I think point #2 is the core of every business failure – if you don’t know the problem you are trying to solve, you certainly are not solving any. That means you are not serving any body. Every investment will hang up in the air because there is no objective.

    I think the biggest solution you provided Tom was help him figure out the problem his customers have. That way, Tom will be able (with your help) to draw out strategies to provide solutions. Everything else – revamping his web site, speeding it up, etc was just a means to providing appropriate solutions to identified problems.

    That has been an excellent post Don. Though I’m late on it, I’m glad I finally read it.

    Do have a wonderful weekend

    1. Hi Enstine,

      My goodness, you nailed it!!!! Too many people and businesses are blaming their website and online performance on the wrong things.

      The root problem is the business owner and / or marketers. Many simply don’t take the time to know what business they are really in and what problems they really solve for their prospects and customers.

      Just imagine; if you know your marketing vision, create the strategies, attach all the appropriate measurable goals, and then put the tasks / objectives in place to fulfill the goals… you have clarity and focus with = execution.

      But, if you don’t know your business, customers, and how you solve their problems through your products or services then I absolutely believe you’re wasting your time, efforts, and money. You’re making it harder than it has to be.

      However, since the overwhelming majority of business owners don’t do the hard work laying a foundation, they struggle and may likely fail.

      The real problem they have is very different from the ones they think it is…

      Great comment Enstine!
      ~ Don

  6. Hi Don,
    That was awesome and practical! The post did not dissect Tom’s restaurant problems alone but it indirectly dissects and proffered solutions to common websites issues of many businesses.

    Personally, I am reminded again of the need for clarity, focus and execution when it comes to running an online business.

    Your solutions are very practical and I am sure Tom and many entrepreneurs in his shoes would would find the recommendations very helpful.

    Thanks for sharing!

    This post “kingged” or upvoted in kingged.com where it was shared for bloggers,social marketers,and online marketers.

    http://kingged.com/6-reasons-website-isnt-working-business-fix/

    1. Hi Sunday,

      I am absolutely convinced after ten years of entrepreneurship, failing, succeeding, failing again…. that the reasons for the majority of our failures is that we don’t take the time to learn the business we are really in and how do we offer solutions to our prospects and customers.

      Lack of clarity and focus will always mean lack of execution. That is what ultimately leads to failure.

      The problem is not the website or the online presence – it’s the business owner.

      Thanks for commenting!
      ~ Don

  7. Thanks for sharing this. I just have two questions about the web layout and the speed. How to choose a perfect layout for my blog’s niche and how to speed up the website. I hope you can make a post about that. I hope you don’t mind but I think those two are what a good website should have.

    1. Hi Kath,

      In a post I can make some general concepts or ideas for sure. The problem or struggle with the layout article is that there is no one way to do it. It really depends on your type of business, what problems you’re solving, and how do you communicate it. Depending on those issues will determine the issues around text, pictures, videos, etc….

      That’s why have someone who understands business, psychology, and web design is important to your overall strategy and goals. I hope that makes sense.

      I really appreciate the idea and I’ll see how I can craft an article for a future post.

      Thanks again,
      ~ Don

  8. Businesses should watch what Google is doing. Their most recent changes to search involve local search recognizing neighborhoods that exist within cities. This is going to be a critical change for local businesses.

  9. I love that you offered the list. And then you offered the fixes too!! I’d much rather hear possible solutions than just see a list of ‘what’s wrongs.’

  10. I hate visiting slow websites. I must admit that I will leave pages that take too long to load. Thanks for sharing your great points.

  11. Great way to help Tom improve his website. I think it just goes to show that no matter what business you are in a website can be beneficial if you do it right. Great advice as per usual.

    1. Hi Rachael,

      You are right. I love your positive viewpoint. The negative is that as much as it can help you it can hurt you even worse.

      Thanks for the kind words.
      ~ Don

  12. Great information for business owners. I am going to send a friend your way. I think you could really help them. Thanks for sharing.

    1. Hi Rebecca,

      WOW! Thank you! I have no doubt I could help. Let them know I’m happy to chat for 30-60 minutes. I guarantee I will help them in a short time figure a few things out.

      Thanks again!
      ~ Don

  13. I agree – you have to be really, really clear on what service and solution you’re providing – and it has to be obvious from the moment someone lands on your site

    1. Hi Jo,

      Clarity is beautiful thing; isn’t it? It creates focus and helps us execute. Yet, most of us don’t have clarity. We are just running in circles talking about ourselves instead of our prospects and customers problems and needs.

      Thanks for sharing!
      ~ Don

  14. Hi Don,
    Just like Tom, many of us find ourselves in such mess as well. Everything is being done right but the problem is; how come we aren’t yielding the expected results?
    What caught my attention is where you made the point that it appears Tom doesn’t know his consumers. That is a big issue many have to deal with and it cuts across blogging in general as well.
    That was a great piece filled with lots of insights. Thanks!

    PS: I found this shared on kingged.com

    1. Hi Emmanuel,

      Great observation. Yes, Tom doesn’t know his customer but it’s because he doesn’t know himself or his business. What does he “really” do? What problems does he “really” solve? Who does he “really” solve them for?

      This will lead one down the road of developing clarity and focus so that they can then execute with intention and purpose.

      Thanks for sharing Emmanuel!
      ~ Don

  15. Excellent, if just more people paid attention to their site as a customer and look at it from other’s view point, a lot of problems wouldn’t exist

    1. Hi Sharon,

      It’s hard to see the world through other people’s lenses. You have to work hard and force yourself to learn how to do that. Asking a lot of questions and getting out of your own bubble is a great first start.

      Thanks for sharing.
      ~ Don

  16. Hi Don,

    What a wonderful Q and A session. We can find all we need to know, website-wise, by asking questions and waiting for answers.

    For me, getting super clear on why I’m blogging helped all fall into place. I ditched my old blog and chose to model my new blog on my life’s experience, blogging from paradise. This is a piece of cake to me, and it solves a pressing problem; many people wish to retire and traveling through blogging, yet don’t know where to look.

    Some blogs offer kick butt blogging tips which you can use, and they darn successful. I go in a different direction. I’m also offering the in-depth, helpful blogging tips yet I load my site with fun travel images, helping to inspire folks to chase their dreams, through blogging, and through my power of picture suggestion.

    So many folks have told me they felt like they were on vacation with me after reading my blog. I love it. That’s the point; I want to take folks with me, folks who desire to live the internet lifestyle through smart problem.

    The vision point is dead on Don. Until you clearly see the desired end it’s tough to act on the processes to make the end come alive, because confusion will rein and you’ll not know which steps to take.

    Awesome breakdown here.

    Tweeting in a bit.

    Thanks Don!

    Ryan

    1. Hi Ryan,

      There is that wonderful word again; “clear!” You have to have clarity around your life and your business before you can have it for your prospects and customers; before your website can even come close to having the kind of impact you want it to have.

      I’m so glad you’re not all about the blogging tips Ryan. I enjoy your openness and transparency as you share your journey. You are refreshing and inspiring! You help us all to see that we can make it if we are willing to learn and put in the effort required.

      Your stories and adventures really do rope us in as readers and tell your experience as if we were there with you. It’s very powerful!

      But, when the fog comes again, and it will, your vision, strategies, goals and objectives will guide you and remind of the clarity you need in order to come out of it and emerge on the other side. The journey has different levels of easy and hard; but in the end your clarity, focus, and execution will be your guide;

      Great comment. Thanks so much for sharing!
      ~ Don

  17. Website layout is so important. I’ve messed with mine at least five times to figure out what best worked for my content.

  18. All good tips that should be considered. You have to know your target audience, what you have to offer, and what your goals are. And your website definitely needs to look decent and be user friendly.

    1. Hi Tiffany,

      I would add that it takes more than just being decent. It has to be spectacular. It has to be the best it can be. It has to impress and tell your story extremely fast and solve their problem quickly so that they can move on to engaging with you!

      You only get one first impression. Are you making the most of it?

  19. I just started a Word Press site with Go Daddy and am so lost. I’ll be using these tips, thanks as always Don!

    1. Hi Chrissy,

      Why are you lost? If I can help, please let me know. I realize this can all be confusing and leave someone wondering what to do, how to do it, and how to present it.

      ~ Don

  20. These are all great tips. I think what stood out to me was layout of the website. This is so important things should be easy to navigate.

    1. Hi Danielle,

      Great observation. A website’s layout will make or break a website. How it’s organized will tell the site visitor if your priority is you or them? If you have your act together? If your business is really in tune with the site visitors reality and experience?

      It’s serious and something to really work through.

      ~ Don

  21. Hey Don,

    Well isn’t Tom the lucky one that you were there to help him and for free. Isn’t it odd that we “dream” of something better but end up kind of at the same place we were when we left! I’m sure Tom is loving his own creation but as you mentioned here, he still seemed somewhat lost.

    Although I’m not at the scale that you are with your business I have the same conversations with my clients. What is it that you want to achieve? Most of them will tell me I just want to write posts that people will enjoy. What kind of answer is that if you’re building a business? Anyone can be a hobby blogger but I don’t think that’s what they had in mind. I think so many people just don’t realize the steps they need to take or the things you seriously need to think about with your website.

    I know for me if I go to a website for a restaurant, seeing the fabulous dishes and the testimonials will get my mouth to watering. I love your tag line too, you are good my friend.

    Thanks for sharing with us what Tom was dealing with and how you were able to help with the area of communicating and the website. Great examples indeed.

    Hope your week is going great and you have a good one okay.

    ~Adrienne

    1. Hi Adrienne,

      It was just one of those spur of the moment things. I was meeting a business coaching client and we got to talking. One thing led to another and bam! The conversation, lol…

      Tom is the classic small business owner – a technician in his own company that just ended up giving himself a job without the hope of a payout somewhere that would give him a choice to do what he wants, when he wants, with who he wants, whenever he wants.

      Isn’t that one reason we own a business and take on the hardships, struggles and pains? Don’t we want the assurance that we can build something that will give us freedom?

      If that’s true, which is why most people say they started a business, then how did we get trapped into giving ourselves a job?

      Now, his website was just a mirror of his reality. It showed that he had not given much thought to his business outside of the obvious and it was hurting him; as it hurts us all if we don’t make the time to define our lives and our businesses.

      You make a great point; anyone can be a hobby blogger. But, I only know people who are doing it to advance their business. But it’s the same old routine – talk about myself, talk about myself some more, and keep telling them about myself.

      WHO CARES???? REALLY??? WHO CARES????

      Dig deep and start changing your mindset around your life and business and your online issues will start to take care of themselves. Well, that is my opinion anyway. Like you I’m a little opinionated… but all my experience tells me this is true.

      Thanks for sharing Adrienne.

      My week is finishing strong! I hope yours does as well.

      ~ Don

  22. It sounds like you really helped Tom find out what his business is really all about. I’m sure his website looks amazing now! Thanks for the tips about layout and navigation.

    1. Hi Jessica,

      It’s definitely on the road to improvement! The challenge for all of us is to figure out who we are, what problems we solve, who we solve them for; and then go about making it about them and not us.

      That’s one of the hardest things to do.

      Thanks for sharing Jessica,
      Don

  23. You’ve always got the answers to fix my business problems! Why would I go anywhere else. Thanks so much for sharing!

  24. I’ve been challenged many times over the past 8 years to think about why my business is different or better than others, and I’ve honestly never came up with a really great reason yet,, which might be why I’m still struggling. It’s hard to go for help when you’re not generating an income that allows for that, and when you have taken personal income and had it wasted by marketing companies. It can be a very frustrating world out there for small businesses so any of these helpful tips are great!

    1. HI Deborah,

      If you’ve been around eight years, you are doing something right! Would you be willing to reach out to me and lets chat for 30 minutes and see if I can give you some real value and ideas – for free. If you think I can help you, lets find a way to make it affordable for you because I know I can really help you. Marketing companies aren’t really interested in doing that…

    1. Hi Mary Ann,

      That’s an excellent point. They also probably have never done the work to learn what business they are really in, what problems they solve, who they solve them for, and how their products and services help.

      I appreciate you sharing.
      ~ Don

  25. I’ve worked in restaurants for years, and I must say that the 4, 5, and 6 tips are ones that lots of restaurant owners could make use of. It certainly seems like tons of people can benefit from your advice!

    1. Hi Samantha,

      Thanks for your comments and kind words. Indeed, most websites have no thought, intention, or strategy behind them. It’s a real challenge if they don’t get the right help.

      Thanks again.
      ~ Don

  26. Great information to keep in mind for making your website user friendly while bringing us potential clients. People want to know what you offer without having to search and get stuck. As most of us have pretty busy lives we want to find information as quickly as possible. Thanks for sharing.

    1. Hi Meryl,

      Excellent point. The easier a site is the faster we can all decide what we want from that website or business. If I have to wait for it that makes it easier to make my decision. Right?

      Thanks for sharing.
      ~ Don

  27. Hi Don,
    This is indeed yet another wonderful tuto on two subjects at one go

    The Tom’s experience in his restaurant business along with his website you explained the important reasons which where the things went wrong and explained the solution to it.

    A well explained post for all business and web owners to note.

    For that matter any site which face slow speed is a big problem, if it takes lot of time to load people will surely go away from there. I think along with other reasons this may be one of the major reasons it failed miserably.

    As you said a restaurant website should carry more lovely and eye capturing pictures than contents or letters. Yes, pictures speaks louder than words!

    This may be another reason why Tom’s pages are not attractive.

    Don you did a good job here to explain it well the pros and cons of both business

    Thanks for sharing this in a simple manner

    Keep sharing

    May you have a great time ahead

    Best Regards

    ~Philip

    Hey Don I am here via kingged.com I found this post there and posted this comment there, and also i kingged it,
    Thanks a lot Don
    Best

    1. Hi Phillip,

      Thanks for the kind words! Tom’s restaurant is off to a great start. He’s going to do awesome now as long as he keeps his clarity, focus and execution going in a positive direction.

      A slow website is a killer. There is just no way around it.

      Thanks for commenting!
      ~ Don

  28. Excellent points and all true. Sometimes you need a fresh set of eyes to take a look at your website and give constructive criticism.

  29. I can really implement these tips into my own website and business. Thank you for this. Most helpful.

  30. Good analysis of the problems websites usually face! Slow websites definitely repel people more than anything else!

  31. Loved thinking through each of those problems with respect to my own website and business. The one that was clearest for me was who I help and what problem I solve. Still thinking about the others…

    1. Thank you for commenting. I’m encouraged to know that it was helpful to you. If you have any questions, please don’t hesitate to leave it here in the comments or contact me by email.

      ~ Don

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