The 7 Invincible Laws of Business Blogging Success

 

What would it mean to you if you could earn 126% more leads over you competitors in the next twelve months?

What would happen if you were able to increase your sales by 5%, 10%, 25% or more in the next twelve months?

If you could get those types of results would blogging for your business be something you would seriously consider doing?

 

The-7-Invincible-Laws-of-Business-Blogging-Success-BookcoverI would like to think so.

Consider for a moment how big the opportunity is… only 20% of ALL blogs are run by businesses and of those only a small percentage are actually active in using those blogs on a regular and consistent basis.

The opportunity for your business is HUGE if you understand the process of blogging and the bigger picture of how to make it work.

In the last twelve months I have thought long and deep about a blog process that I have developed that has created a dynamic, engaged community of visitors who read, comment, share and helped my blog win a coveted award.

The best part is some have become clients and raving fans.

How did it happen?

I’m going to share with you in detail in my new upcoming eBook titled “The 7 Invincible Laws of Business Blogging Success.”

But for now, I’m going to share with you what the seven laws are and a brief introduction to each one. Be sure to let me know your thoughts in the comments below as to how this article is helping you learn how to be an invincible business blogger and how you can pre-order the book.

 

#1 – The Law of Invincible Competency

 

In the recent past it has been said that people buy based on if the buyer feels like they know, like and trust the seller.

While there is some truth in that, it’s an incomplete truth.

The truth is the buying process doesn’t start there. It starts with competency.

I have a firm belief that competency is the reason why people hire and fire any business. It doesn’t matter if it’s a business-to-business or business-to-consumer company.

According to Merriam-Webster, competency is defined as “ability or skill” and Oxford Dictionary says more specifically that it’s “The ability to do something successfully or efficiently”.

Until someone believes you have the ability or skills to do what you say you can do successfully it doesn’t matter if they like you or not. In fact whether they like or trust you will be predicated on your ability to influence them by making a difference for their your audience, their families or their businesses.

So where does blogging fit in as a strategy?

Remember I said that only 20% of all blogs are run by businesses. Did you know that most of those blogs only talk about themselves? That’s NOT what your visitors want from you.

Blogging helps to establish your competency through content that your visitors and readers:

 

  • Can relate to
  • Feel is relevant to their needs
  • Believe makes  a compelling case
  • Are inspired to act upon

 

In other words, you content over and over demonstrates you are competent. That is done by solving one problem or meeting one need, for one person, in one article.

I explain why this is the case and in detail on the Begin Here page along with videos from real life people explaining in their own words what competency looks like for them. (Link opens in another page)

 

 #2 – The Law of Invincible Content Attraction

 

How exciting would it be if new prospects were coming to your website every day and overwhelming you with request to give you their money?

I can tell you that it can happen for you!

But in order to do that you must have a message that first attracts them and then inspires them to do something; i.e. give you their money.

Content attracts people from search engines, social media and other forms of content like video, podcasting and email; but only when your message is crystal clear.

According to 2015 B2B Web Usability Report, nearly 50% of respondents said the #1 reason they left a website immediately was because of a lack of a message.

Your message is the true foundation of your business and ultimately is what attracts people to your blog.

Your message either attracts or it repels.

Unfortunately, most businesses have blogs that repel because to the visitor they say nothing, mean nothing, and don’t help them.

In short, it’s all about the business and not the visitor.

Great messaging is about clarity and clarity is about specificity in message over-and-over again that meets the needs of or soles the problems of your visitors.

Gone are the days of being broad and trying to talk to everyone.

The clearer you are in one blog article to one person with one problem or need the greater the opportunity.

With clarity comes the attraction of those who ultimately are able, willing and ready to buy from you.

 

#3 – The Law of Invincible Networking and Community

 

How many business blogs are falling into the trap of writing, writing and writing some more with the expectation that creating more content is the key to getting more traffic?

Unfortunately, it doesn’t work that way very often anymore. It used to be true but now it’s better to write less frequently and more in-depth.

The real opportunity to propel your blog is NOT found in writing every day.

The real opportunity is found in networking with others who serve the same audience you do but in a different way.

That means connecting with other bloggers who server your defined audience and start engaging with them and getting to know them through their content.

It starts with reading their blog and engaging with them by leaving valuable comments that are relevant to their articles; and sharing their blog articles with your social media followers and promote them without expecting anything in return.

We all recognize Google is harder to get traffic from, Facebook is making it harder to get traffic; as is virtually every other mass marketing type of website.

Instead of relying on third party sites like a search engine or social media site (I didn’t say don’t use them) why not focus on building an engaged community around you.

If you want to read more about this subject I wrote an article for SEMrush in January 2015 that goes into great detail titled “Do You Want Traffic From Google? Then Build a Community!

How do we reach audiences by finding bloggers who are willing to share our content, include us in their blogs and take our message out there for us?

I learned a long time ago a principle that says if you want something you have to be willing to give the very thing you want.

My entire blog exploded because a community came around me over the first six months of its existence from June 2014 – December 2014 where I gave and gave and gave; and one day they started giving back.

In the offline world many of us are great at networking but for some reason when we get online we have this propensity to make it about “me” and forget that our businesses always grow best when we help others and they help us.

 

#4 – The Law of Invincible Blog Commenting

 

Yes, it’s work. No question about it. You have to read other blogs and engage through commenting.

But, if you start reading blogs of those who serve the same audience you do but in a different way you discover the benefits of learning and networking with them.

You also learn quickly the benefits of earning new visitors, prospects and customers through your comments.

Folks, if you leave relevant, helpful and engaging comments on other blogs you will create opportunities to get noticed by other fellow commenter’s and readers. They will want to learn more about you and many will jump over to your site to see what you’re all about.

Your comments can give them a reason to check you out!

It’s POWERFUL!!!!

I’ll have a lot more to say in the book on this subject…

 

#5 – The Law of Invincible Tenacity

 

Do you have a desire to see results faster than you ought to?

If you get discouraged easily or want unrealistic results too quickly you will find yourself ill-equipped to succeed.

The truth is it takes time to learn and become competent at blogging and networking online.  It can take time to find the audience who goes from being a casual reader to a raving fan.

It will take nothing less than pure tenacity to find and create the strategies and goals and execute them. You will fail for a while more than you will succeed but once you find the sweet spot of success you will experience opportunity after opportunity.

Competency is nothing more than a test of will power. It comes through the process and the real question is have already quit before you already started?

 

#6 – The Law of Invincible Influencer Attraction

 

Networking and influencer marketing go hand-in-hand, but they are not necessarily the same thing.

Influencers are rare and hard to find; well at least those who are willing to engage with you and get to know you.

They are spread thin and have a lot of people coming at them who always want something. In particular access to the audience they have spent a lot of time and money building and earning.

How do you attract them? How do you earn the opportunity to get to know them and build a relationship with them?

How do earn an influencer’s opportunity to endorse you like Adrienne Smith did me in her guest post last Thursday here on my website? (I hope you’ll take a moment, click here to open a new tab with her article and read it!)

Why-You-Need-To-Hire-A-Business-Coach

 

Also, I just want to throw in that Ryan Biddulph at Blogging From Paradise including me in his newest audio book titled “27 Influential Bloggers You Need to Follow” on Amazon. Ryan has a massive following and anytime he includes me it’s not just a treat it’s a massive bump in traffic!

If your blog is going to grow you have to at some point have a few influencers who are willing to take your message to their audience.

There are many ways this can happen as I will share in the eBook.

 

#7 – The Law of Invincible Time

 

The internet has changed our perception of how fast things ought to happen.

Before the internet it would take a lot of time to get a return on investment (ROI) with direct mail, TV and radio advertising, or newspaper advertising.

Today, you can create a blog and in twelve months be an award winning blog with thousands of readers every month and 126% more leads than you got last year.

That sounds great doesn’t it?

Here is the truth; the internet is growing up and every year becomes more and more like the real world.

It takes time!

In fact, for most businesses I believe it can take up to 36 months for a blog to become profitable for a business on average. No different than in the real world.

Why?

Because you have to:

 

  • Establish your competency through consistent content
  • Network with others
  • Engage through blog commenting and social interaction
  • Fight through the learning process and failures with tenacity
  • Attract those influencers who can carry your message
  • Be patient enough to see it through

 

Get Your Copy Today

 

Are you ready to dig in and get serious about blogging for business? If so, you’ll want to get a copy of my eBook and learn how I’ve built an amazing business through blogging.

These are The 7 Invincible Laws of Business Blogging Success that have helped me go from zero dollars in the beginning of the business in May 2014 to nearly six figures today.

 

Click here to get a copy today!

 

Do you have comment, thought or idea you want to share? Please share with me and my visitors in the comment section below and let’s have a conversation! 

 

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Don Purdum

Don Purdum

Don works with businesses to help them discover who their customers are and what business they are "really" in. He is an award-winning blogger and branding / marketing consultant.
Don Purdum
  • Yikes! A lot to digest here, Don

    And its all so good!

    Yes, other than having a rock solid attitude including a fair degree of self belief, it’s all about creating great content, then leveraging that content to build an audience.

    And as you so eloquently point out the community is the thing. You mentioned Ryan Biddulph. Ryan not only featured me in the same book you were featured in – 27 Influential Bloggers You Need to Follow – but he got me started on the blog networking pathway.

    Congrats by the way on your new book. I think I will get a copy for myself

    You rock, Don!

    Kim

  • Hi Kim,

    Value is my “thing” and I love to deliver!!! LOL…

    Attitude and self belief is everything, I couldn’t agree with you more!!!! You make an excellent point!!!!!

    When my community started to come around me it was AMAZING. All you have to do is look at what happened when I asked people to leave the comments on the article I mentioned for SEMrush. To this day it’s the #1 ranked commented article on their site. I don’t have to tell you that they were impressed!

    Ryan is a great guy and he’s been a great friend to me. I really appreciate all he does and it’s great you were mentioned on that article as well.

    I do hope you’ll get a copy. It should be available anytime as a pre-order on Amazon. I just uploaded it this morning and sometimes they are really fast and other times it takes a few days. We’ll see… lol.

    Thanks again Kim.

    Have a great week!

    ~ Don

  • Great post Don! I have let blogging and inbound marketing lead the way for my own traffic for nearly 5 years now. Creating value, building authority, it all comes down to your resolve in seeing success to it’s completion…and even then there are things to learn and blogging to be done!

  • Hi David,

    Thanks much! I’m excited to see you here on my site. It was awesome for Ryan Biddulph to introduce us via his blog.

    I couldn’t agree with you more. What a great way to say it that we have to “resolve seeing success to it’s completion.”

    We never stop learning do we?

    Have a great week and I’m looking forward to visiting your blog shortly and engaging with you there as well!

    ~ Don

  • Hey Don,

    Wow, another book. I’m so excited for you and I’m sure it will also be a huge success as well.

    I personally think that competency goes hand in hand with the know, like and trust factor. Let’s face it… Who would ever hire someone if they didn’t already believe they were good at what they did or could deliver. So I don’t always see that as a separate thing, I’ve always just known it’s a part of the whole.

    I definitely agree with everything you’ve shared here though and since I’ve been online now for a number of years and had to learn a lot of this the hard way I can attest to the time, patience yet networking with others that will really help push you forward. We have to continue helping our audience with their problems and issues and through avenues that will get their attention.

    I used to be fearful of approaching people until the more people I connected with the more I realized they were just like me. We are all here for the same reasons actually, to build our business by helping others. So make those connections guys and watch what will happen.

    I was so happy to share my own experience with your audience too Don and I hope they see the benefit from your teachings.

    Have a great afternoon and a terrific week. I’m off to share this post next.

    ~Adrienne

  • Hi Adrienne,

    I’m excited about this book as well. It may have even more helpful content than the first one did, if that’s possible?

    I do think there is room to say that competency goes hand-in-hand with the know, like and trust factor but in reality I think competency precedes the other as I shared in the article. People will start the know, like and trust factor when they feel and believe we are competent to help them or give them what they need or want.

    We have all liked people that we would never buy from and it’s usually for this reason. Many times, it’s a “gut” thing that is informed by either a lack of information that leads to a lack of confidence or something seems off because the message is off; or one could just be picking up that this business is truly a scam.

    In either case, we hire and fire on competency. Yet, if we like someone and believe in their potential we may keep them around a bit longer than we otherwise would have and give them another shot at getting things right if they messed up.

    Isn’t that the truth! We are all trying to accomplish the same thing and we’re helping one another out in the process. That’s what makes bloggers so much fun and different than people who just hang out on social media in my opinion.

    Thank you so much for sharing your experience Adrienne. What an incredible blessing to me!!!!

    You have a great afternoon and week as well Adrienne and I’ll talk with you soon.

    ~ Don

  • Hi Don,

    I definitely feel propelled to do business with someone I know and trust – but of course, I’d have to see that they are capable of helping me with what I need – based on their own competency.

    I do love the blogging community, and part of this has to do with the comments.

    No where else do I EVER see people interact with one another after reading an article the way I have seen demonstrated here. It impresses me – and I can see why it’s important to build relationships and get to know people.

    It’s really no different than a brick and mortar neighborhood mom and pop shop – except it’s online.
    People may browse the store a few times before deciding to purchase something – but within that time, if they chat with and get to know the owners, what they stand for and how they serve their customers…they will eventually be comfortable buying from them.

    Once that first purchase is made, it’s like the ice was broken and it becomes even easier to buy again, especially if the product made them happy.

    This is how I look at this community.
    Like a place where people, with their virtual mom and pop shops, all have something unique to offer others.
    And then every so often, someone hosts a “get to know your neighbor’ pot luck at their location where everyone meets and interacts.

    And I’m thankful to be a part of this community 🙂

  • Hi Dana,

    I love it as well and the comments are definitely the start of building and maintaining our communities. Personally, I value comments maybe more than just social shares because someone had to take the time to read the article, think about it and write what their thoughts were.

    That’s a REALLY BIG deal!!!

    All that to say I completely agree with you. In fact, I have said for years that online networking as a strategy is identical to offline networking- it’s just that the tools are different and online it can happen faster and more impactfully than it can offline.

    The relationships we build are priceless. So priceless that over time we earn the opportunity to either earn a client or a partnership with someone who becomes a referral partner, or more.

    All because of the trust that is established through competency and consistency.

    I’m looking forward to the chapter if networking in the book as that is something I’m extremely good at doing. In the end, it’s all about value for others. I LOVE meeting people and learning about them.

    With that said I’m so grateful to have met you and so appreciate that you have come back to my site. I’m looking forward to learning from you on your site as well.

    I hope you have an incredible day and week Dana!!!!

    ~ Don

  • Hi Don,

    These are 7 laws to live by, alright. Don’t want to be a blogging law-breaker.

    One thing that stops newbie bloggers is that they really don’t like the “tenacity” law. They want to jump in, get lots of buzz and immediately generate sales.

    It just doesn’t work that way, does it?

    As you suggest, there are learning curves to negotiate, and they never really disappear. That’s why you’ve got to love what you’re doing (passion). It’s what keeps the fuel in your tank when you’re going uphill.

    Also, you make it clear that you’ve got to do everything possible to make people trust you. This starts with giving great value that they can run with in order to improve their lives, and business… in whatever niche you’re blogging in.

    I’ve had many people jump into a coaching program with me because they’ve actually found out how to move forward in their business in a concrete way… from something I shared with them for free on my blog, or in one of my training videos, or in a free course I’ve given away.

    When you give someone instant value, something that immediately solves one small problem they’re experiencing, they know that you know your stuff (authority), and are both able and willing to share it. They’re going to follow you everywhere you go.

    Thanks for the 7 laws, Don. I’ll keep doing my best to stay on the right side of the law.

    -Donna

  • Hi Donna,

    Tenacity… that’s the make or break one for most people it seems. The mindset that I can just post “whatever” and they will come is still prevelant among many business owners.

    You are so right, they just want immediate results and easy money. The world doesn’t work that way. We forget that many businesses take years to become profitable and just because you’re online doesn’t change that reality.

    However, if you play your cards right, invest in the right people and they in you, then great things can happen. But, it won’t be by accident and it won’t be “luck.”

    Value… that’s one of my favorite words and one I define very tightly in the book. I think when people really understand what that means it’s a game changer.

    I get exactly what you mean!

    You just keep staying on this side of the law and all will be good; lol… rofl… 🙂

    You crack me up.

    Have an awesome week Donna!

    ~ Don

  • Sherman Smith

    Hey Don,

    I have to agree with Donna. These laws should be at the forefront on your daily routine.

    If you put these laws into consistent practice you’ll see amazing results and this will be a motivator to keep going. I really got serious about 2 years ago, making changes here and there and I built a realky strong foundation.

    Once you build the foundation the only thas inevitable is moving up. Thsee practices are simple enough to do but not too complicated to frustrate you. It’s why you need a mindset that’s aligned with building a successful blog.

    Thanks for sharing and I’m sure you have a lot of gems in the book!

  • Well I’m not going to argue with you about that.

    I guess it’s that assuming thing that we sometimes get caught up in ya know! I still believe though that in order for me to hire someone even though I do know, like and trust them I would want to make sure they were competent. I’ve yet to have this issue though, I’ve never hired someone who wasn’t. The major thing though for me is that the know, like and trust factor would definitely come first.

    ~Adrienne

  • LOL… you are so right Adrienne. Many times we are working on an assumption and comptency is just assumed if we are going to hire them.

    I think I’m trying to stress as someone who wants people to buy that we have to work hard at presenting the competency better so that we really stand out and don’t allow our competition to just compete with us on price alone.

    Thanks for bringing that point out because it’s really important and something I wasn’t necessarily thinking on the surface myself.

    ~ Don

  • Hi Sherman,

    It’s all about the foundation. Yet, so many businesses jump straight into trying to do complex things that require the foundation first. It’s like learning physics. No one wakes up an instant genuis. There are certain foundational principles that have to be learned first.

    But like you said, once you build the foundation you can build on top of it.

    I appreciate you taking a moment to share your thoughts and I’m looking forward to helping a lot of people through the book.

    Have a great week Sherman!

    ~ Don

  • Wow @UnveiltheWeb:disqus thanks so much for the shout out!

    Appreciate it Don!

    You are a gem of gems when it comes to each of these laws. I am excited to see your blog commenting book because I know it’ll rock. I dig sharing my blog commenting successes because it is a free, direct and simple way to build bonds, to brand yourself and to drive traffic and to do all of that good stuff. And all you’re doing is sharing your opinion. It’s nuts. Really.

    As @disqus_ZQcTubqSC9:disqus and @donna_tribe:disqus and all of our buddies are saying in these comments we need but make these foundational pillars in our daily routine and we’ll rock it out. Blogging is simple; our impatience and fears and worries make it difficult, especially when we honor these energies and ditch proven strategies. Thanks SO much again Don.

    Signing off from Nicaragua.

    Ryan

  • Hi Ryan,

    Well, it’s a lot more than just about commenting but for sure that will be covered. It’s more of a big picture view with some specifics of how to make a business blog holistically successful.

    Blogging is simple in concept until you get down to what I’m going to write, who am I writing for and how do get the message out? For many business owners that is extremely complex. There are a lot of resources but few that can simplify it in the big picture and it’s that simplification that I’m after in the big picture.

    In fact, I think I just an idea for the sub heading.

    See, just engaging in community is a massive boom for ideas and more clarity as we brainstorm.

    Thanks Ryan.

    Have a great weekend!!!

    ~ Don

  • Great list Don! Everybody should definitely be aware of them in order to make the most of their efforts. #7 is definitely the biggest thing for me when I talk to people. The perception of things being easy on the internet is still very much alive so it does take some convincing 🙂

    This is definitely a post I will share for people like that.

    Keep up the great work!

  • Hi Dennis,

    Thanks much! It’s been a while and I’m happy to see you here!!!!

    Time is a real issue for many people. So much so that today I wrote about a way to save time and increase efficiency and profitability.

    It’s not easy as you and I know, but it certainly can look like it!

    Thanks so much for stopping by Dennis!

    ~ Don

  • Going to go pre-order right now Don! =)

  • Hi David,

    That’s GREAT!!! Once its live and you have a chance to read it I’ll look forward to your feedback.

    Have a great week David!

    ~ Don

  • Don,

    I just pre-ordered your book. Looking forward to reading it. There is a lot of “meat on the bone” in this post.

    I could not agree with you more that the internet is growing up every year and doing business on the internet is more like the real world. In my opinion I believe this has always been the case, regardless of the perception that exists that the internet is somehow a completely different universe in which to do business. I am being a little facetious, as there is a “tiny fraction” that is different, but the premise remains the same. Offering products and solutions for businesses and consumers who have issues that need to be solved. Also, fulfilling the needs, wants, and desires of prospective consumers. It takes time, patience, and persistence to start and grow a business on the internet and failure still exists, much like it does in the real world.

    You have to have the tenacity of a pit bull to survive as it still is a dog eat dog world. Those that have it will survive and have a thriving business, and those that don’t will fold up and quit. Anyone can blog, but unfortunately it is not for everyone. If it were everyone would be doing it. Those who have a burning desire to succeed with their business online will find a way. Ryan and Adrienne are great examples of tenacity.

    The more things change, the more they stay the same. You mention how you cannot rely on Facebook and search engines for traffic solely as it is getting harder and harder to get traffic that way. Before all of this stuff we relied on word or mouth marketing to build business. Which is basically one person telling another about your business that grows over time. Fast forward to today in light of the explosion of the internet and social media we are going back in that direction by blogging – specifically blog commenting as I see it.

    I try to only do business or buy from those who are competent in what they do. Unless of course you’re not, but I really need what you have and you’re the only person to get what I need from. I think in today’s society with the way the media is and how people are in general we are skeptical of everything and are programmed that everyone is not trustworthy until proven otherwise. The internet is a big part of our society and we are leary of everything we consume for the most part or quick to judge. So from that point of view I feel the know, like, and trust factor plays an equal role to competency when deciding to business with someone.

    Communicating competency through the written word can be a challenge, but can be accomplished if you put the effort forth to make it happen. That is more than likely the biggest blogging challenge for most.

    Again looking forward to reading the book Don.

    I am going to Tweet this post.

    Have a great week.

    Kurt

  • Hi Kurt,

    That’s awesome. Thanks so much for sharing and I hope you will enjoy the book!!

    Amen, the more things change the more they stay the same. I really think the idea of the internet being easy came from those like Mark Cuban in the early days. Then Google, Facebook, Twitter, Mashable, eBay, Amazon; etc, came along. They all made an incredible amount of money!

    In addition there were a lot of pioneers who made an incredible amount of money. But it’s like anything else. The more it grows the more competitive it gets and the more difficult it is to make money.

    The internet is now a teenage and there is a lot happening and it’s easy to crowded out now.

    Competency can be a challenge to communicate; but only if you don’t know your business, audience and how to message yourself to that audience.

    Love your comment Kurt; so much so that I’m featuring it!!!!!

    Have a great second half to your week.

    ~ Don

  • Hi Don,

    Wow. Thanks for featuring my comment! So true. On that note competition is a good thing for business which means there is a lot of opportunity. Also, you need to be a step ahead and approach your business differently than everyone else. Much like Bill Belichick of the Patriots does in designing specific game plans for each opponent. No two game plans are the same.

    Enjoy the rest of the week Don.

    Kurt

  • Hi Kurt,

    You’re welcome! You just HAD to go there with the Patriots!!! Good for you, they are my FAVORITE since 1991. Lots I could say, lol…

    Have a great end to your week!

    ~ Don