What would it mean to you if you could earn 126% more leads over you competitors in the next twelve months?
What would happen if you were able to increase your sales by 5%, 10%, 25% or more in the next twelve months?
If you could get those types of results would blogging for your business be something you would seriously consider doing?
I would like to think so.
Consider for a moment how big the opportunity is… only 20% of ALL blogs are run by businesses and of those only a small percentage are actually active in using those blogs on a regular and consistent basis.
The opportunity for your business is HUGE if you understand the process of blogging and the bigger picture of how to make it work.
In the last twelve months I have thought long and deep about a blog process that I have developed that has created a dynamic, engaged community of visitors who read, comment, share and helped my blog win a coveted award.
The best part is some have become clients and raving fans.
How did it happen?
I’m going to share with you in detail in my new upcoming eBook titled “The 7 Invincible Laws of Business Blogging Success.”
But for now, I’m going to share with you what the seven laws are and a brief introduction to each one. Be sure to let me know your thoughts in the comments below as to how this article is helping you learn how to be an invincible business blogger and how you can pre-order the book.
#1 – The Law of Invincible Competency
In the recent past it has been said that people buy based on if the buyer feels like they know, like and trust the seller.
While there is some truth in that, it’s an incomplete truth.
The truth is the buying process doesn’t start there. It starts with competency.
I have a firm belief that competency is the reason why people hire and fire any business. It doesn’t matter if it’s a business-to-business or business-to-consumer company.
According to Merriam-Webster, competency is defined as “ability or skill” and Oxford Dictionary says more specifically that it’s “The ability to do something successfully or efficiently”.
Until someone believes you have the ability or skills to do what you say you can do successfully it doesn’t matter if they like you or not. In fact whether they like or trust you will be predicated on your ability to influence them by making a difference for their your audience, their families or their businesses.
So where does blogging fit in as a strategy?
Remember I said that only 20% of all blogs are run by businesses. Did you know that most of those blogs only talk about themselves? That’s NOT what your visitors want from you.
Blogging helps to establish your competency through content that your visitors and readers:
- Can relate to
- Feel is relevant to their needs
- Believe makes a compelling case
- Are inspired to act upon
In other words, you content over and over demonstrates you are competent. That is done by solving one problem or meeting one need, for one person, in one article.
I explain why this is the case and in detail on the Begin Here page along with videos from real life people explaining in their own words what competency looks like for them. (Link opens in another page)
#2 – The Law of Invincible Content Attraction
How exciting would it be if new prospects were coming to your website every day and overwhelming you with request to give you their money?
I can tell you that it can happen for you!
But in order to do that you must have a message that first attracts them and then inspires them to do something; i.e. give you their money.
Content attracts people from search engines, social media and other forms of content like video, podcasting and email; but only when your message is crystal clear.
According to 2015 B2B Web Usability Report, nearly 50% of respondents said the #1 reason they left a website immediately was because of a lack of a message.
Your message is the true foundation of your business and ultimately is what attracts people to your blog.
Your message either attracts or it repels.
Unfortunately, most businesses have blogs that repel because to the visitor they say nothing, mean nothing, and don’t help them.
In short, it’s all about the business and not the visitor.
Great messaging is about clarity and clarity is about specificity in message over-and-over again that meets the needs of or soles the problems of your visitors.
Gone are the days of being broad and trying to talk to everyone.
The clearer you are in one blog article to one person with one problem or need the greater the opportunity.
With clarity comes the attraction of those who ultimately are able, willing and ready to buy from you.
#3 – The Law of Invincible Networking and Community
How many business blogs are falling into the trap of writing, writing and writing some more with the expectation that creating more content is the key to getting more traffic?
Unfortunately, it doesn’t work that way very often anymore. It used to be true but now it’s better to write less frequently and more in-depth.
The real opportunity to propel your blog is NOT found in writing every day.
The real opportunity is found in networking with others who serve the same audience you do but in a different way.
That means connecting with other bloggers who server your defined audience and start engaging with them and getting to know them through their content.
It starts with reading their blog and engaging with them by leaving valuable comments that are relevant to their articles; and sharing their blog articles with your social media followers and promote them without expecting anything in return.
We all recognize Google is harder to get traffic from, Facebook is making it harder to get traffic; as is virtually every other mass marketing type of website.
Instead of relying on third party sites like a search engine or social media site (I didn’t say don’t use them) why not focus on building an engaged community around you.
If you want to read more about this subject I wrote an article for SEMrush in January 2015 that goes into great detail titled “Do You Want Traffic From Google? Then Build a Community!”
How do we reach audiences by finding bloggers who are willing to share our content, include us in their blogs and take our message out there for us?
I learned a long time ago a principle that says if you want something you have to be willing to give the very thing you want.
My entire blog exploded because a community came around me over the first six months of its existence from June 2014 – December 2014 where I gave and gave and gave; and one day they started giving back.
In the offline world many of us are great at networking but for some reason when we get online we have this propensity to make it about “me” and forget that our businesses always grow best when we help others and they help us.
#4 – The Law of Invincible Blog Commenting
Yes, it’s work. No question about it. You have to read other blogs and engage through commenting.
But, if you start reading blogs of those who serve the same audience you do but in a different way you discover the benefits of learning and networking with them.
You also learn quickly the benefits of earning new visitors, prospects and customers through your comments.
Folks, if you leave relevant, helpful and engaging comments on other blogs you will create opportunities to get noticed by other fellow commenter’s and readers. They will want to learn more about you and many will jump over to your site to see what you’re all about.
Your comments can give them a reason to check you out!
I’ll have a lot more to say in the book on this subject…
#5 – The Law of Invincible Tenacity
Do you have a desire to see results faster than you ought to?
If you get discouraged easily or want unrealistic results too quickly you will find yourself ill-equipped to succeed.
The truth is it takes time to learn and become competent at blogging and networking online. It can take time to find the audience who goes from being a casual reader to a raving fan.
It will take nothing less than pure tenacity to find and create the strategies and goals and execute them. You will fail for a while more than you will succeed but once you find the sweet spot of success you will experience opportunity after opportunity.
Competency is nothing more than a test of will power. It comes through the process and the real question is have already quit before you already started?
#6 – The Law of Invincible Influencer Attraction
Networking and influencer marketing go hand-in-hand, but they are not necessarily the same thing.
Influencers are rare and hard to find; well at least those who are willing to engage with you and get to know you.
They are spread thin and have a lot of people coming at them who always want something. In particular access to the audience they have spent a lot of time and money building and earning.
How do you attract them? How do you earn the opportunity to get to know them and build a relationship with them?
How do earn an influencer’s opportunity to endorse you like Adrienne Smith did me in her guest post last Thursday here on my website? (I hope you’ll take a moment, click here to open a new tab with her article and read it!)
Also, I just want to throw in that Ryan Biddulph at Blogging From Paradise including me in his newest audio book titled “27 Influential Bloggers You Need to Follow” on Amazon. Ryan has a massive following and anytime he includes me it’s not just a treat it’s a massive bump in traffic!
If your blog is going to grow you have to at some point have a few influencers who are willing to take your message to their audience.
There are many ways this can happen as I will share in the eBook.
#7 – The Law of Invincible Time
The internet has changed our perception of how fast things ought to happen.
Before the internet it would take a lot of time to get a return on investment (ROI) with direct mail, TV and radio advertising, or newspaper advertising.
Today, you can create a blog and in twelve months be an award winning blog with thousands of readers every month and 126% more leads than you got last year.
That sounds great doesn’t it?
Here is the truth; the internet is growing up and every year becomes more and more like the real world.
It takes time!
In fact, for most businesses I believe it can take up to 36 months for a blog to become profitable for a business on average. No different than in the real world.
Because you have to:
- Establish your competency through consistent content
- Network with others
- Engage through blog commenting and social interaction
- Fight through the learning process and failures with tenacity
- Attract those influencers who can carry your message
- Be patient enough to see it through
Get Your Copy Today
Are you ready to dig in and get serious about blogging for business? If so, you’ll want to get a copy of my eBook and learn how I’ve built an amazing business through blogging.
These are The 7 Invincible Laws of Business Blogging Success that have helped me go from zero dollars in the beginning of the business in May 2014 to nearly six figures today.
Do you have comment, thought or idea you want to share? Please share with me and my visitors in the comment section below and let’s have a conversation!
Latest posts by Don Purdum (see all)
- Increase Sales by Discovering the 80% Customers are Not Telling You - August 22, 2016
- Increase Sales: Discover the Secrets Your Prospects Aren’t Telling You - August 18, 2016
- Do You Feel Unfulfilled and Asking if There Has to Be More? - August 15, 2016