7 Reasons Businesses are Wildly Successful in Online Marketing

Author : , Date : June 8, 2015

7-Reasons-Businesses-are-Wildly-Successful-in-Online-Marketing

 

Have you ever had a short period of time where you felt like everything was coming together? Your message was on point, opportunities were flowing and the future was bright!

This weekend I met three entrepreneurs that showed me why I’m in this game to help business start, grow, thrive and change their communities forever through their businesses. I have to admit, my wheels are spinning, my heart is pumping and business is exciting!

interstate-battery-lancaster-paI’ll share the story of my encounter with a local franchise owner of Interstate Batteries in Lancaster, PA. In no way did Grant, the owner of a local Interstate Battery Franchise, know I was going to write this article this morning nor have I received any kind of compensation. I’m sharing my experience with him and his company as an illustration of what I want to share with you today.

I was having a problem with my car starting and since I was an Electrician’s Mate in the Navy I knew exactly what the problem was, but that didn’t mean I was going to tell Grant. I wanted to see how he would respond to me and help me.

I have an Interstate Battery in my car and I’ve always loved their products and the company. They are just a fabulous organization and I love what they stand for!

From the moment I looked up the site and contacted Grant he was not only friendly but extremely  helpful.

So, I took the car over to the store and he spent the time to run the diagnostics and shared with me exactly what happened to the battery.

As he was doing the diagnostics we got into a great conversation when he brought up my favorite question;

 

“What do you do?”

 

Oh, how I LOVE that question!!!!!

Before I knew it, as he was bending over checking out my car, he heard every word I said in agreement about the reasons businesses struggle due to cash flow and eventually goes out of business. It’s a problem we can solve for those business owners who are open to ideas and solutions that are new to them or maybe even uncomfortable due to unfamiliarity.

Grant shared with me his experience as the leader of a large business but decided it was time recently to move on from corporate. So, he trained his replacement, left that business and bought an Interstate Battery Franchise here in Lancaster.

He has been allowed by corporate to use the web and experiment with what works to drive business to his store.

He explained some of what he is doing but more importantly what is behind what he is doing and it’s impressive.

Many confuse online marketing and think it’s a fast track to prospects, customers and cash. Grant gets it that that’s not the way it works.

The truth is the internet is way to full and competitive for that now. It takes hard work, consistency, and the 7 rules I’m going to share with you in order to bridge the gap between failure, mediocrity and success.

Without delay, here are the 7 reasons businesses are wildly successful in online marketing…

 

#1 – They Intimately Know Their Business and Their Customers

 

They know exactly what their customers want and need and what they are willing to pay in order to get it. Because Interstate Battery products can be on the higher end of quality they can cost a little more in some instances. But they also understand that their customers are smart and know that by paying a little more they are getting a longer life in their battery as well as a fantastic warranty.

They are not in the business of selling batteries. In my opinion, they are in the business of making life more enjoyable for those who use batteries to power their cars, laptops, phones, wireless devices, toys and more.

Nothing is more frustrating that replacing a battery that doesn’t last.

But there is more! Interstate Batteries has a unique corporate culture. Want to know what it is? Here it is straight from their website:

 

“It’s being Outrageously Dependable® in all we do. From treating our team members and customers with Golden Rule behavior to going above and beyond in every customer experience, our culture sets us apart and provides a tremendous competitive advantage.”

 

 

They know their business and they know their customers. Can you say the same in your business?

Has your business developed a culture from your personality instead of on purpose? Can your customers sense it, feel it and experience it both online and especially offline?

 

#2 – They Understand Networking

 

Networking is the lifeblood of your business. Yes, advertising and online marketing is vital to your success. But, nothing yields a higher ROI and return customers than referrals.

Many businesses understand the principles of networking offline, yet few are still very good at it or even do it.

I don’t mean the kind of networking where you go to a local event that is called networking and everyone is trying to sell each other.

That’s not networking, that’s marketing and selling and it doesn’t work.

Real networking is when you are learning about a few potential partners and finding ways to help them grow their business.

If you find the right referral partners and people to network with they will in turn start doing the same for you.

Networking develops business friendships that go beyond just referrals. It’s an investment in relationships and business.

You can and ought to do the same thing online. After reading a blogger or connecting with someone on social media engage with them. Over time they will let their life leak out in bits. Let them know they are on your mind.

Better yet, if it’s someone you’re interesting in networking with email them and let them know. Get on the phone or Skype and find a way to bring them value.

Over time and in turn you may develop a very good friend who is as interested in your future as you are in theirs.

Your prospects are much more willing to do business with someone they don’t know and haven’t experienced when they are referral or see the relationships that you have throughout the community or industry you are in.

 

#3 – They Know How to Find Strategic Partners

 

For those of you who read my blog, listen to my podcast, follow me on social media or watch my videos you know that I teach constantly about the need to network online and offline.

That means finding people who serve the same audience you do but in a different way and engage with them.

Learn about them and what’s important to them and then strive to help them. You can’t help someone you don’t know and vice versa.

Business is and has always been built around relationships.

Strategic partners aren’t just referral partners. This relationship goes beyond that to helping one another, advising one another and then building a community around one another.

Before you know it you have a spider web of strategic partners that are benefiting one another and a depth you have probably never experienced before.

Sometimes you give something away free to a partner so that in their experience with you they know better how to refer people to you and / or make recommendations that will help your business.

How do you find strategic partners?

Perhaps it’s through a local chamber of commerce or if you’re online via relationships with bloggers you are interested in partnering with. Maybe you are willing to be even more intentional and start looking for those who serve the same audience you do but in a different way and start reaching out to them.

Are you taking the time to cultivate an environment where networking is vital to your success?

 

#4 – They are Willing Collaborators

 

Collaboration is a mindset and most business owners struggle in this area. To collaborate means giving something up.

Collaboration is the new economy.

The reality is you are giving up business if you are hoarding and not collaborating. Fear is the controlling interest in your business and that’s a recipe for failure.

Collaboration means you are making meaningful strides to network and provide value to others.

Collaboration makes “it” about others and not yourself.

Want a list of some of the best collaborators I’ve met online? Here they are:

 

Adrienne Smith

Donna Merrill

Ryan Biddulph

 

These three internet marketers epitomize what it means to network. They are constantly sharing others on social media, in their blogs, and through video.

Adrienne is a relationship and networking machine. She is a natural and works diligently to connect with new bloggers and bloggers who need what she offers. Why? Because that’s her audience. But instead of trying to sell people she brings them real and lasting value and friendship that ultimately attracts those who want to buy her.

Donna and Ryan have both made videos promoting little old me and the first time it happened I was floored.

It was an immediate sense of loyalty on my part towards them.

They can write garbage for now on and I’ll read it and support them. Well, maybe not garbage but what they did is open the doors of relationship where if I sense they may have an issue I can chat with them.

Like Adrienne, they work hard at building relationships and trust online.

I’ve been blessed by these three who consistently for a year now have played a big role in some of my thinking and how I go about networking online.

Through collaboration they have become friends and partners at different levels in my business.

You need that for your business. No one can do this alone online!

That’s the big lie, isn’t it?

We all start alone, but we can’t stay alone. No business can.

Not even Interstate Batteries. This massive corporation has partners and tentacles everywhere they can because they know they need others to help them grow their business.

Do you have collaborators in your life and business?

 

#5 – They Take Smart Risks

 

Business without some risk is not a business. There is no such thing in business as playing it safe. In fact, what I’ve asked in the previous four points for you to consider may be really risky for you.

You may feel vulnerable, insecure and lack trust; all for very legitimate reasons.

It can be a risk to allow someone into your world only to have a personal issue in 12 months or 5 years from now and these people that were once partners are now smearing your name online or offline.

It happens. It has happened to me and it will probably happen to you at some point.

Will people take liberties with the truth? Sure they will.

But should that stop you?

Absolutely not!

Business is risky. You make money and you lose money or  even friends along the journey.

You may make some big mistakes that hurt.

But, nothing is so bad you can’t learn from the experiences and overcome them. It requires honesty and humility with yourself and with others.

Again, another truth is you will have to develop some thick skin in business. So what if someone doesn’t like you, agree with you or talks about you? So what if you lose money or possessions.

Many have gone bankrupt and come back to be even more successful than ever!

You can feel sorry for yourself and quit or you can endure, learn and improve.

The key is that you should do what I didn’t several years ago when I was forced by my own mistakes to learn how to be smart about who I put myself around.

Don’t be afraid of the 99% of the things that will likely never happen. Instead, overcome your fear and go after what you want and need to get where you want to go.

Take a few risks, it’s not the end of the world or your life.

What do you think about risk? If you have an experience where you overcame an obstacle please share it in the comments section below.

 

#6 – They Understand That Learning is the Key to Growth and Success

 

How often are you investing in yourself and your business?

Our society, business and technology is changing too fast. If you are doing in six months the same things you are doing today you will be on the road to failure.

Especially in internet marketing.

Allow me to say, please, that you cannot give up your right and responsibility to learn and know what is happening in technology to a third party company.

Here is why:

 

  • Technology is changing so fast that an industry could disappear and you weren’t ready for it. That could have a detrimental effect upon your business. SEO, Social Media, Web Design and Development are all under attack from artificial intelligence that could change the game completely within 5 years.
  • Your vendor could go out of business for other reasons or fail to deliver. Then what? How much money and time have you invested in something you don’t have a clue about?
  • You may be aware of a trend or opportunity your vendor is not that you can leverage to help your business.
  • They only have your best interest at heart to a degree. Let’s be honest about that. You are not their only client. That doesn’t mean they don’t care about you but it does mean they are not your full time employee or co-owner in your company. Being realistic with this helps a lot.

 

Remember, it’s your job to know your business and your customers. It’s your web designer’s, SEO vendors, social media vendors, etc., job to know your business.

They will get their information from you in order to help your business and they can only help your business to the degree that you’ve helped yourself.

They can’t possibly be expected to know what you know.

Can they give advice and direction?

Absolutely!

But they can only give it based on what you have to share with them.

Let me ask; each day, week, month and year are you devoting time for you and your team to:

 

  • Read websites about areas that are important to your business like industry journals, marketing websites and blogs, etc.
  • Attend business workshops and seminars
  • Attend conferences, conventions or expos
  • Register for free or paid webinars
  • Bring in a weekly, monthly or quarterly trainer, consultant or coach?

 

Or, are you making excuses about the lack of time and priority?

It’s okay if you are, but at least be honest with yourself about it so that when things go wrong you can be honest about where the problems are at so that you can fix them.

In today’s world knowledge and learning is power. It’s not the degree or certificate that hangs on the wall that’s important anymore. It’s gaining the skill of adaptive learning.

 

#7 – They have a Plan

 

Businesses that are successful rarely wing it. However, they do have plans that are flexible. How do you develop a plan?

Well, that’s where I will steer you to my “Begin Here” page. On it will share practically how gaining clarity and focus will steer you in the direction of developing the right plan for your business.

Without clarity around what business you are “really” in and fully understanding your business through the tangible values you offer your customers, the specific problems you solve and who you specifically solve them for; you are just wandering in the desert hoping to find some water (aka money).

Internet marketing without a plan is your biggest threat for failure.

Right now I’m developing a webinar titled “The 5 Step Formula to Attract Your Audience Online, Increase Revenue and Position Your Business for Success!” and the amount of work is staggering.

Coming up with the content that is interesting, relevant, compelling and data driven is intense. But what I gleaned through the process is even changing my business in a positive way as I think through how to help my webinar attendees.

webinar-planThe process has taken eight days so far:

 

  • Who is the webinar designed for, i.e. the target audience?
  • Research and data to support the title and call to action.
  • What is the flow of the webinar?
  • What slides have to be created?
  • What marketing and promotion has to be done to reach the audience?
  • Who will I partner with for promotion?
  • What is the specific follow-up plan?
  • What can people buy? Should they buy something?

 

I’m not even getting into the course I’m creating on Udemy right now. But the thought is the same.

While the detail is important, if I don’t understand the internet and how it works for business; if I don’t have clarity around my business and if I don’t therefore have the ability to focus then I will never execute well with purpose.

I will be doing nothing more that shooting arrows without a target.

 

  • Do you have a plan?
  • Do you know what you’re messaging on your website?
  • Do you know who you’re messaging to?
  • Do you know how to appeal to them without talking about yourself?
  • Do you have a blog? Need a blog? Should you blog? Why would you blog?
  • Why are you on Facebook?
  • What about Twitter, LinkedIn, Pinterest or any other social media site?
  • Who do I create partnerships with and how do you collaborate for your business?

 

There is so much to consider and think about.

Yet, so many of us are just doing, doing, doing without knowing why or for whom we are doing when it comes to internet marketing.

As I shared in this article “The Shift – The Fast Paced Transition from Mass Marketing to Context Marketing”  many of us are still treating the internet like a mass marketing tool because we know everyone is hanging out here.

Yet, the internet is not a mass marketing tool. There is so much data available to us that we can harness the power of the web to attract those who are able, willing and ready to buy from us.

The problem is that the majority of us are not ready for our prospects or what comes with that growth.

How do I know that’s true?

Because you haven’t done the work to attract them.

Your website likely says nothing, means nothing and helps no one. Your blog may be nothing more than company newsletters that talk about how great you are doing, last quarter’s sales numbers or your current sales and promotions.

You may have the ability to drive massive amounts of traffic to your site with very qualified opportunities from the right audience who is able, willing and ready to buy from you.

If your marketing online is going to work, you’re going to have to change the way you think.

In a short time Grant impressed me deeply yesterday and re-enforced for me why Interstate Battery is such a great company.

They not only in some capacity live up to the seven principles I’ve mentioned they have also gone above and beyond for just one customer who had a problem who is now ready to tell the world.

Are your customers online and offline experiencing a reason to buy from you that is compelling, inspiring or interesting?

 

BONUS IDEA

 

f3d0e8c55b128cdac9a2725d9b093443_f734Here is one idea I want to leave you with you.

As I talked with Grant yesterday it dawned on me; don’t leave all your marketing online. Marketing and sales in the end is and always has been about people.

Can you communicate and share your tangible values and are you passionate about helping people so much that you can find a way to talk with someone in the grocery store line, while waiting for a ride at the amusement park this summer, or while your local business owner is helping you solve a problem you have?

You never know the opportunities that are going to come your way.

And, if you are in or around Lancaster, PA and you ever need a battery for ANYTHING, visit Grant’s store on Oregon Pike.  He’s a fantastic person and he’ll make you feel like he’s more than just someone who you are buying a battery from.

Here is the link to his landing page, just click here.

Remember, while people may buy something from you it’s because of YOU that they choose to give their hard earned money to your business.

 

 

Do you want to learn The 5 Step Formula to Attract Your Audience Online, Increase Revenue and Position Your Business for Success!?

If so, click on the image below and get on my email list. I’ll be sending the email announcement out shortly about what you can expect, what you’ll learn and why you should attend.

 

webinar-banner-small

 

Do you have a thought, idea or comment you would like to share? If so, leave it below and let’s talk about it. I hope to hear from you!!!! 

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Don Purdum

Don Purdum

Don works with businesses to help them discover who their customers are and what business they are "really" in. He is an award-winning blogger and branding / marketing consultant.
Don Purdum
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28 thoughts on “7 Reasons Businesses are Wildly Successful in Online Marketing

  1. Hello Don!

    It’s a piece of article that will steer every person’s success in online marketing. Marketers do not have secrets in becoming a flourishing person.

    The tips are shared over the internet a million times. But the reason why they grow and become successful is that they use the appropriate strategies, they target the right people, and they connect with influencers and exchange ideas with other marketers and bloggers.

    That’s why I agree with you, the collaboration, finding strategic partners and all.

    But what caught me off-guard here is the number 5, “They Take Smart Risks”. Not everyone has the guts to take risks or smart risks. I believe this number 5 reason will provoke minds.

    Thanks for sharing! Awesome and useful as always!

    1. Hi Roman,

      Thanks for your comment and sharing your thoughts. I’m getting a lot of conversation around #5 and personally I find that interesting.

      All businesses assume some level of risk whether is realized or not. But, the truly successful businesses who are confident and know their mission and message are positioned well to make the “smart risks” that come with rewards.

      Thanks again for your comment.

      Have a great day!

      ~ Don

  2. Hey Don,

    Excellent post here.

    #6 & 7 are key to me.

    You NEVER stop learning. NEVER. No matter how much you think you know, there’s always something new to learn and know. I’ve personally witnessed someone who thought they knew everything, fail miserably because they refused to gain any further knowledge on a topic.

    Regarding #7 … you HAVE to have a plan. No ifs, ands or maybes. And I think that’s a main reason many businesses … bloggers … people fail. They fail to have a plan and follow through with it.

    Excellent tips here again, Don.

    – Andrew

    1. Hi Andrew,

      Learning… it’s the true key indicator of growth in a fast paced world that is in full transition on an almost daily basis.

      There is so much we have to learn just to stay relevant. Those of us who can will succeed and those who can’t; well I think we get the point.

      A business with a vision or plan is one that is destined to die or turn into a hobby.

      Thanks for your comment and for the engagement.

      Have a great week Andrew!!!

      ~ Don

  3. Hi Don!

    What a fantastic blog post you are sharing here!

    Great great value brother! 🙂

    I would say the last tip, is the one to take the most serious – and that is because it really includes all of the above. You must create your own plan, and discipline yourself to follow it with massive consistent action!

    You know what they say …. “A goal without a plan, is just a wish!” ..and nothing more!

    You have to put everything together, the right way – and come up with your own blue-print to your own success. Do not hesitate to just try things, and never be afraid to make mistakes. Because making mistakes is actually trying, and trying means you are moving forward! 😉

    Overall, very valuable tips here to help new business owners!!

    Thank you for sharing this with us, Don!

    Have an awesome week!

    KEep up the great work!

    1. Hi Freddy,

      I’m so glad you picked up on that. I think you’re absolutely right that the plan is critical. If you do all of the other things right but then don’t take the time to develop the strategies and goals and execute them then what’s the point?

      People of action get things done!

      Now, a person of action with a plan… WOW!

      I do want to add a caveat… this article applies to those who are established business owners as well. There are numerous businesses that have stumbled into some form of success but fail in many other areas and those failures are holding it back from even more growth or an eventual dissolution.

      Thanks for a great comment Freddy!

      ~ Don

  4. Hello Don,

    This is a really great article. The 7 points are right on. # 1 especially is key because, I’ve come to realize that sadly, not many business men and women truly know the business their in or who their customers are.

    Ask someone what business he or she is in, and he’s like to start rattling off what they do – features of their product or service- We need to understand that our business should be about solutions for the customers so we need to describe these businesses in terms of the customers’ desires.

    Thanks for sharing

    1. Hi Dan,

      Thank you, I appreciate your encouragement and for sharing your thoughts around the article.

      #1 is really foundational, it all starts there! If you can’t tell me how you can make a difference for me or others then why should I keep reading or engaging if it’s always about you?

      That doesn’t mean there aren’t appropriate times to do so. It just means it’s the exception and not the rule.

      Thanks so much for your comment Dan!

      Have a great week.

      ~ Don

  5. ➤ Hi, Don,

    Awesome article, and I resonate with what you shared big time!

    Love the wonderful benefits in networking, and most recently have gleaned the blessings of this with regards to the outpouring of love and concern over my latest health issues. It definitely spills over to personal life, gotta love it. ?

    I wasn’t always the best at mapping things out, especially in the beginning. Oh, had what I thought to be goals written down… but they weren’t structured in a way for me to actually achieve them.

    ☛ When I realized I needed to start with the end in mind, and list out the steps that it took to achieve thE goal, then I was much more able put down goals that were a bit of a stretch, but actually attainable in real life.

    To be honest, I’ve seen a lot of self–promotion in comments lately, and I don’t believe this to be a good type of networking. ? So, I agree with Sylviane’s comment. It’s definitely best to network while building the other person up. It’s a sound principle indeed.

    I really think you’re on target ? with what you shared and think it’s wonderful you shared about Grant. That’s what it’s all about! Whatever we’re doing in life, make it real, make it last…for the good of everyone.

    Hope you’re having a great weekend so far, Don – talk to you soon.

    ?Carol Amato

    1. Hi Carol,

      Thank you so much! I’m so glad to hear you’re feeling better. When I saw on another blog comment somewhere that you had not been feeling well it was awesome to watch the outpouring of concern for you! That’s the mark of a great networker and collaborator!!!!

      It’s all about creating value for one another to the point when someone is missing we notice it and when we learn what someone is going through we are there for one another.

      I think many people are where you were out with one exception. Many don’t have a vision or idea of the difference they want to make or who they want to make a difference for and that really throws off the idea of creating strategies and goals to meet the vision and mission.

      Your website is really clear about who you serve and why you serve them! If I had to guess back when you weren’t as concrete it was there but it took some time for it to come out?

      I too have seen a lot of self promotion and I think there are two primary reasons:

      1. People don’t know better and they are actually being taught to market this way.

      2. People just don’t know better and are trying to figure it out because they observer others doing it.

      That’s why people such as yourself are so important because we can teach them how to do it and earn more traffic and opportunities by just contributing positively to the conversation and then network ourselves in.

      Thanks again so much Carol for such kind words. I appreciate you and if you ever need anything please don’t hesitate to let me know!

      Have a great week!

      ~ Don

  6. Thanks Don!

    #4 is where it’s at. I recall seeing your blog before I knew you. On Kingged quite a bit, that’s where I saw you first. I noted the gazillion comments you received and the frequency with which I saw you all over the place, commenting, sharing and colabbing. I learned from you and from guys like Matthew Capala how to network, how to work together and how to share as much as possible to prosper. If we do this all together we all succeed because a rising tide lifts all boats.

    Power post as always!

    Ryan

    1. Hi Ryan,

      You’re so welcome! You have been a constant source of inspiration for me and it’s an absolute joy to watch you grow and transition your business. I love that you’re trying new things and the pace with which you’re cranking out those eBooks!!!

      Collaboration is HUGE! I think to many people are thinking too much about themselves and they miss what the great Zig Ziglar used to say: “If you help enough people get what they want they will help you get what you want.” Or some paraphrase of that, lol…

      Networking is where the power is at and today in my blog I shared how networking is landing me opportunities to be featured in the blog of Interstate Batteries and earn a potential opportunity to speak as a guest at Penn State University this fall and spring.

      Collaboration is where the magic happens.

      You nailed it… if we do this together we all succeed in ways we could never have dreamed of or been able to do by ourselves.

      Have a great week Ryan!

      ~ Don

  7. Hi Don,

    Excellent Post as usual. I have not met Grant but I might as well have from your description. The icing on the cake is your recommendation of his services. One thing that struck me was his marketing expertise, how he is using online mediums to create awareness of his business and build his brand but is not relying solely on just online marketing.

    For me that is wisdom. A lot of entrepreneurs make the serious mistake of believing that online marketing supersedes all other forms of marketing and hence all other forms (offline) are worthless. This is a mistake and as you pointed out in your article, business is all about building relationships with real people because its these real people that buy from you and refer their friends to you (like you just did for Grant)

    You mention 7 reasons that businesses are wildly successful online. I agree with all seven but I have my favorites.
    #7: Have a plan. I meet a lot of newbie entrepreneurs that are really enthusiastic about their business in the beginning and have puppy dreams of how the business will sprout into an empire, but when I ask one simple question, i watch/listen to them fall apart. The question normally is, “So how do you intend to attract your customers?”

    Its at that point that it dawns on them that they didn’t have a rock solid plan in place. They just believed the cliche “if you build it, they will come” adage. Without a plan, any business is on a fast-track to forced closure.

    #5: They take smart risks. Every business venture is a risk but what separates successful ventures from painful losses is taking smart risks. And the foundation of a smart risk is a rock-solid plan.

    #4: Collaborators: Business owners that hoard find it difficult to grow their business. In today’s competitive world you need to network with strategic partners and collaborators. I always advise my clients to know these collaborators before they open shop. Again back to the rock-solid plan, because if that was never part of your plan, there is no way you will be implementing that until life teaches you to (and many atimes, life is not a kind teacher)

    These were my faves. Of course every other reason is spot-on. I appreciate your writing this article as it is another eye-opener to the delicate nature of growing a business.

    Thanks for sharing Don. Do have a splendid day.

    1. Hi Chioma,

      Thank you so much for sharing such an insightful and helpful comment.

      I agree, as a business we shouldn’t leave our marketing and networking to just one place; i.e. online or offline.

      These two entities ought to work together to maximize opportunities as I shared in the article. There are so many opportunities we can create for ourselves and others IF we keep a collaborative mindset.

      Thanks for sharing your favorites and for your generous words.

      Have a great end to your week Chioma!

      ~ Don

  8. Great piece of writing Don, with some hugely valid points.

    Interesting point – point 7. Especially the image because that is what I used to start a new online business (it’s an Amazon affiliate site). I drafted everything out on a whiteboard (Ok, I’m lying, it was online mindmapping software, but the same really), because I wanted focus and direction for that business. I am guilty of building online businesses where I haven’t had this – in fact, I haven’t had many of the things you mentioned here throughout your post.

    The mindmap was a great exercise in defining what I wanted from the site, but also just as important; what I didn’t want or need.

    Great piece Don, and as another reader said, this should be a blueprint!

    1. Hi Richard,

      Thanks so much for your especially generous words and great comment!

      Hey, whiteboard… software… whatever works best for you. For me personally, I like to see it on the wall and I like to be able to interact with it through my hands and then be able to step back and see it. But, that’s just me and there is no right or wrong way; just do it. lol…

      I think we’ve all been guilty at one time or another. If I knew 8 years ago what I know today I would be extremely established and very rich. But, that wasn’t my story to this point. It’s definitely changing though!

      Thanks so much again for your comment!

      Have a great end to your week Richard.

      ~ Don

  9. Hello Don!

    It’s a piece of article
    that will steer every person’s success in online marketing. Marketers do not
    have secrets in becoming a flourishing person. The tips are shared over the
    internet a million times. But the reason why they grow and become successful is
    that they use the appropriate strategies, they target the right people, and
    they connect with influencers and exchange ideas with other marketers and bloggers.

    That’s why I agree with you, the collaboration, finding
    strategic partners and all.

    But what caught me off-guard here is the number 5,
    “They Take Smart Risks”. Not everyone has the guts to take risks or
    smart risks. I believe this number 5 reason will provoke minds.

    Thanks for sharing! Awesome and useful as always!

    1. Hi Metz,

      Yes, success comes from know what business you’re “really” in and having a great foundation for marketing and sales. I just came across the 2015 Web Usability Report and one number that jumped out at me was this; the biggest reason people leave a website is because of a lack of message.

      That’s powerful and I’ve saying this for years as you know.

      Those with a great message are also influential and are having success.

      I hear you about #5. However, if a business owner is not willing to take a risk then they are actually risking their company. As I said in the article, there is a difference however between taking a reasonable risk and being foolish.

      Thanks so much for your kind words and for your awesome comment.

      Have a great second half of your week Metz!

      ~ Don

  10. Hey Don,

    This was a wealth of wisdom!

    The one point you made that really stuck out is the one about collaboration.

    When I came online to market, I came with the mindset that everyone is my competition and that I needed to get my information out before anyone as well as get it out to more people. Instead I should have been doing real networking and collaboration. You definitely can’t do it along for long term.

    I liked the fact that you mention that knowledge and learning is power and not the degrees and certificates that hang from your wall. This is very true! This shows why I be level 75% of successful entrepreneurs don’t have a degree and yet theyre continuously learning and thriving.

    Thanks for sharing these 7 reasons why businesses thrive online! I hope you have a great rest of the week!

    1. Hi Sherman,

      Thank you, I appreciate your kind words and encouragement.

      Collaboration is HUGE! Yet, most of us ignore it and think we can just market or spend our way to success; and maybe you can.

      But what about the power of relationships, referrals and strategic partners?

      It’s HUGE!

      Although I have advanced degrees what they really taught me is to learn how to think critically, research and learn. Information by itself serves no purpose unless we can attach meaning to it.

      Learning how to learn is the key to success.

      Thanks so much for stopping by and sharing Sherman.

      I hope you have an awesome week!

      ~ Don

  11. Hi Don,
    This piece sounds more like a blueprint for success! Its brilliantly delivered and the message is clear.

    The reasons for business success online are hinged on delivering consistent value to the customers.

    Understanding who the customer of an online business is important, and so is the idea of planning in all businesses processes.

    Learning, planning, marketing, networking, and collaboration all add to the success of online business!
    I left the above comment in kingged.com where this post was found.

    1. Hi Sunday,

      Value is definitely one of the key contributors to success as more sites come online that don’t offer value. That means for those of us who do what it takes to be successful we will reap the rewards over those who are frustrated and upset.

      Plus, when we follow the path of collaboration I believe we create more opportunities than we could hope for with just advertising, content marketing or social media alone.

      Like I said, we are meant to do this together, not by ourselves.

      Have a great week Sunday!

      ~ Don

  12. Hi Don,

    First I would like to thank you for the mention and kind words. I do remember when I did that video for you. It was a reaction to something that hit me and was well deserved. You were so surprised he he he. But that’s what its all about. If you meet up with someone on line or off line and it “clicks” Do Something! It doesn’t have to take much to start a good relationship with others.

    We cannot do it alone. We do have to network and if we have the mindset that giving is better than receiving, somehow things just flow. I’ve been on both sides of the fence: offline and online. “It is giving that we receive” – St. Francis of Assisi A wonderful quote to live by. And doing business this way is a win win.

    But it has to be genuine and from the heart. It doesn’t work if one is doing it with the “receive” part in their mind lol.

    I love what you shared about Grant. I’m nodding my head because I get it! When I’m offline my mind is like a marketing machine he he he. I am also glad you mentioned by BFF Adrienne and Ryan.

    Thanks again for a wonderful article.

    -Donna

    1. Hi Donna,

      You’re so welcome! It has been a complete joy to get to know you and David. I so enjoyed our podcast together back in February and the fun and lively conversation afterwards. I think we could talk forever, lol…

      Yes, your video completely took me by surprise and the gesture was so thoughtful that I haven’t and won’t ever forget it.

      Doing it alone is not possible. Besides, if we get honest we were never designed to be alone. People always need people. The key is finding the “right” people to align with. That’s the hard part isn’t it?

      As always I appreciate your kind words and your encouragement.

      Have a great week Adrienne!

      ~ Don

  13. Hi Don,

    Another great post here with lots of information.

    I agree that what some people call “networking” when all they are doing is sharing their own links and promoting themselves it’s not networking, It’s marketing and selling. I’m glad you said that because I see that a lot.

    The other day I was talking on the phone with someone we both know and they were telling me that they were annoyed when people mentioned them on their blog ONLY in the hope of them coming to their blog or promoting them in one way or another. This doesn’t work, because people are not stupid, you know!

    And last but not least, people who are talking only about themselves and how other people are promoting them or endorsing them, that can get a bit annoying if not in check. I know that’s why I’m trying to use my adventure in Europe to promote myself, but not to the point that I would nauseate people. Because it’s so easy to fall into the look at me, look at me trap if you see what I mean.

    Thanks for those great pointers, and you have a wonderful day!

    1. Hi Sylviane,

      Thanks so much for the kind words. I appreciate you and your time in making this valuable comment. I see way too much of that and I confess there was a time I did that when I shouldn’t have been. But, you live, learn and grow through it.

      It just takes stepping back and thinking it through and developing your business the right way and then messaging it well and appropriately. It’s all about attracting and networking, right?

      I agree with you’re saying about just mentioning people randomly and for no reason. The goal for me when I mention is to ask my audience to check someone out because they have something meaningful to say they need to know about.

      I don’t care if the person comes back and checks me out or not to be honest. In fact, I would hope that if my audience shows up on their site and starts to contribute and tells them where they came from then they perk up.

      That’s what is important right? Real value, not a contrived one.

      I get exactly what you mean Sylviane and you’re so right. That trap is way to easy to fall into. But, if you’ve had the right training and perspective it can be avoided.

      I appreciate you and I’m really enjoying your pictures. I have a distant relative that came to the new world in the mid 1600’s from Wales and one day I intend to go over and see where he came from. It’s a really interesting story but I’ll spare you the detail, lol…

      Have a lot of fun Sylviane and thanks again for sharing your journey with us on Facebook.

      ~ Don

  14. Hey Don,

    That’s what I love to hear, a wonderful experience from something that you needed and not only did Grant help you but he was nice and knowledgeable. Those are the types of people we enjoy doing business with.

    Love what you shared here and let me thank you for the mention up front. Such kind words you shared about me, Donna and Ryan. I’m SO glad I met you and you are the perfect example of why we should go out of our way to make those connections and support each other. You never know when you’ll be able to do business with someone and of course this helps us all in supporting each other. We do rally around those we’ve made those connections with first.

    Your advice is of course spot on and I was nodding my head all the way through. It’s become more and more obvious to me as the years progress that so many still aren’t exactly sure what business they’re in. I’ll stop by and read their posts but I couldn’t tell you what they did. I’m usually scratching my head wondering that myself. I can’t see how they’re having any success. If they were to only take your advice or work with you then they would be much more clear about their message. We both know how detrimental that is to our business.

    I’m excited about your webinar. I know it’s going to be a huge success for sharing so much valuable information with us. I can’t stop wanting to learn more and more from you. It’s doing nothing but helping me grow.

    Thank you Don for your awesome share and I’ll be sure to pass this one around as well.

    Take care and have a great week.

    ~Adrienne

    1. Hi Sylviane,

      Isn’t it awesome when the real world meets up with the virtual world?

      Grant was a HUGE help and I really love Interstate Batteries and what they stand for. You can’t go wrong with a great company, great culture and superior product.

      I’m really excited and glad that you I came across you guys last year. The three of you have been a HUGE blessing and encouragement to me as I launched my blog and business last year.

      I’m looking forward to the webinar. There is so much to do as I get ready for it. My gosh it’s almost exhausting, lol… But, that is what makes for a great end-user experience.

      Thanks again for everything Adrienne.

      I hope you have an awesome week!

      ~ Don

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