Are You Someone’s Google? A Strategy To Grow Your Online Influence and Business

Author : , Date : August 14, 2014



Today you can find virtually anything you want to know on Google. You can search for anything you want to learn about anything. Google has become the major resource for information and connects people to one another as a result from all over the world.

In some regards it’s a networking tool. It networks one person with a problem, need or question to those who have the solutions or answers. For business website owners Google represents the pinnacle of online success; lots of free traffic and more money in your pocket. But let’s be honest, that’s not going to be everyone and it probably isn’t you.

So the real question is how do you position yourself so that instead of you relying on Google to grow your business and online influence, you can become someone else’s Google and do that for them while at the same time building your influence and online opportunities?

Remember, Google makes their money being the connector. That’s the genius of their business. Who says you cannot do the same? In the end, they are a networking company.

tim kerin and susan bierlyIn my CORE Networking group, the co-owners and my friends Susan Bierly and Tim Kerin came up with the question “are you someone’s Google?” when you are networking. Of course the lights went on in my head (it can get dark in there sometimes, lol…). We all understood immediately exactly what that meant when we heard it. The concept is brilliant!


How Most People Use Google or Any Other Search Engine

Just the other day my best friend and I were troubleshooting an issue he was having with synching his phone with his calendar. After playing with it for five minutes guess where I headed? Exactly I went to Google and I asked the question.

Instead of paying someone a lot of money to replace a set of $15 brake pads on my car guess what I did several years ago? I went to Google and I did a search that took me to a YouTube video that walked me through step-by-step on how to replace my brake pads on my specific car.

In the last few years have you bought a TV, car, or other item and when you decided what you specifically wanted you went to Google and did a search to see what the reviews said about it so that you felt validated by your decision?

Google networked you to resources to help you make your decision.


Are You Someone’s Google?

are-you-a-good-networkerSo let me ask you a question; are you are trusted resource for your readers? Do you offer your readers more than just your own insights by connecting them to news articles about your subject, other bloggers, or experienced people who know what they are talking about as it relates to your context?

As a business owner, are you a good networker offline?

If not, you need to learn to be. The skills required in that area are the same skills you need to be successful online.

One of the things that I love about CORE Networking and Tim and Susan is that they are proactive networkers. Tim has built several multi-million dollar businesses exclusively on networking. No ads, no internet marketing and blogging.

He shares how he built his businesses and the hard part about building a business as an instructor with the Small Business Administration and through his mentoring company Learning Lessons in Business.

Tim has taught me the value of being proactive in meeting business owners, identifying really fast what they are about and what they do and then connecting them with other people that can help them with their needs.

He is a trusted, networking resource for the people he comes across. Like I said, his multi-million dollar businesses were grown from networking. That includes long-term contracts with the Washington Redskins and Boeing, among just a few large corporations. It wasn’t advertising or marketing that got him the contracts, it was networking!

Susan speaks often of the need to observe, listen for, and identify what is going on around you at all times so that identify how to ask insightful questions that lead to offering referrals instead of waiting on her clients or prospects to tell her there is an issue they have and does she know anyone.

Both Susan and Tim are proactive in helping people upfront and then connecting people together who buy from one another.




So let me ask you again; are you someone’s Google on Your Blog and Social Media?


Are you a giver or a taker? I’m sure you already know what I mean by that but I’ll explain anyway.

Takers want traffic, referrals to their sites, mentions, comments; etc.; but they don’t want to give any out of fear that their tiny audiences will abandon them and buy from someone else. They live in a place of scarcity and fear.

Givers on the other hand are not easily threatened by competition and love helping others by connecting people and businesses with one another. They understand the importance of connecting with people who serve the same audience they serve but in a different way.

Great bloggers understand that in order to grow their online influence and business they have to reach new audiences and increase their traffic to grow regular and loyal readers.

As such, they become connection points to others. They network others together and become influencers within the communities that they create online.

donna-merrillIn her most recent article, Donna Merrill talks about the importance of connecting within your niche, but she also shares how important it is to do so outside of your niche as you become an influencer with those who have different perspectives and ideas that you can share with your readers. She has a great quote about how you can become someone else’s Google:


“…how are we going to keep ourselves in the know about things that have little to do with our tight little niche?  I dare to say, to accomplish this, you must get out of  your niche from time to time.  Read people’s blog post in related areas, and learn from them.  This is how you are going to expand your relationships. “


Are you being intentional about connecting with others? Are you being intentional about sharing what others have to say?  Are your being purposeful about building your community that will help you grow your online influence and business?


The Way to Become a Successful Networker Online

To be an influential networker, in my opinion you have to stop worrying about Google. Remember it’s your job to be proactive. Google is reactive.

Like Tim and Susan, and you have to understand your audience, your surroundings, and connect people with one another.

For them, it is easy because they have made it a part of their lifestyle. It’s who they are at their core (no pun intended).

article-adrienneIn a recent guest post on Adrienne Smith’s blog, Kevin Carlton warns us not to write for search engines but for people. He will go on to share one way to network online:

Many website owners refuse to link out. They think it’s bad SEO.

Yet, at the same time, they want everyone else to link back to their site as much as possible.

But think about it.

If you don’t link out to people then how on earth can you expect people to link back to you?

Links are the very lifeblood of the web. By including them in your own content you help your readers. You enhance their experience by providing valuable additional resources.”


What about on your social media? Like many blogs, is it littered with stuff that’s only about you?


The principles are the same across every networking application. Let’s think about it for just a moment…

You go to a live networking event. Maybe it’s with a chamber or a Meetup group. You see that one guy making the rounds and pitching himself. He never asks the person he’s talking to what they do with sincerity. His goal is to turn it quickly to how he can help them by selling his product or service. Admit it, we all cringe when we see it.

Now, let’s flip it. There is this guy that comes week after week. He spends five or ten minutes learning about someone’s business and thanks them for sharing. He talks to another and another. He never talks much about himself or what he sells, unless specifically asked. But there is never an ask for a meeting or for you to buy something, at least not directly.

As he’s listening to you talk about your business imagine for just a second that he says something like this;

“I was just talking with …, you should get to know them. She is just over there. Let me introduce you. You offer exactly what she’s looking for.”

Which approach will serve him better? Which approach will earn him respect? Which approach will offer him an opportunity to meet more people who actually need and want his services?

Here is a really big question:  “How many people in the room don’t need his service or product but because he built so much good will they know people who do and want to introduce him?”

You just discovered the power of the online world!


Being Someone’s Google is About Connecting Others While They Interact with You!


I hope you caught that last big question. Not everyone needs what I offer. But what if I’m helping great bloggers and business people connect with one another? People like Donna Merrill, Adrienne Smith, Kevin Carlton, Tim Kerin, and Susan Bierly. What if they all connect online and learn how they can benefit one another?

Best part, guess where they all met? They will never forget that if the relationships becoming meaningful to one another.

If people see that you’re giving and not taking with a sincere motive they will want to become a part of your online community. They will want to give back when they receive.

You want to be someone’s Google, then stop thinking about yourself and start thinking about how you can benefit others.

When you do these basic things your traffic, influence and business will dramatically improve as a result. Your offline experience will be better when those folks learn how influential you are online.

It doesn’t matter what business you’re in.


How do I Really Network Online?

While the specifics for everyone may be a little different, here are some basic things you can do:

  1. Write relevant stories to those whom you want to do business with by solving their problems. Here is a tip; write to one person. You can be assured if one person is having the problem many more are also.
  2. Remember to include others in your article and when you share it on your social media add them in an appropriate tag that says something like: “Included or mentioned in this article is …”
  3. After you post your article, don’t just share it to your social media pages. Share it also to:Social media groups where you engage with others and leave meaningful comments on their posts.
    • Blogging directories where you engage other influencers such as:


If you want to learn from a few great bloggers I recommend you consider reading the following men and women who are brilliant in the blogging field and I read and comment on frequently:


Adrienne Smith

Enstine Muki

Kevin Duncan

Ryan Biddulph

Donna Merrill

Adam Connell

Ana Hoffman

Mi Muba

Erik Emanuelli

Andrew Warner


There are so many more I will share in another post on another day. So keep coming back and learn who you can read from.


Today you’ll notice I didn’t get into your website. That wasn’t the purpose of this article. While design, messaging, and the strategies behind your website are critical, I wanted to focus on networking as an online strategy today. I’ll come back to websites in another post.

So, I come back to the real question:

Are you ready to position yourself so that instead of you relying on Google to do that for you, you can become someone else’s Google and do that for them while at the same time building your influence and online opportunities?


Learn how by visiting my Begin Here page for more information!


If you have a question or comment, please leave it below. I would love to engage with you!


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Don Purdum

Don Purdum

Don works with businesses to help them discover who their customers are and what business they are "really" in. He is an award-winning blogger and branding / marketing consultant.
Don Purdum
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89 thoughts on “Are You Someone’s Google? A Strategy To Grow Your Online Influence and Business

  1. This is my first time here. I just made a 30 day blogging challenge to get out and comment on 1 new blog per day for 30 days. I’m a huge fan of Donna Merrill so that’s how I ended up here today, going outside of my niche. 🙂

    I’ve been in business for 30+ years. My main focus was real estate related. I considered real estate the “hub of my wheel.” I was a personal and business credit expert, author, real estate consultant, lender, investor… oh on and on. I became very good at seeing who people were, what they wanted, and what they needed. I did very well networking “in the real world.” Recently, that all changed.

    I moved from Florida to Arizona. On the trip out west, I knew I was leaving real estate behind forever. I had absolutely no desire to stay in it any more. I was in transition. Once I arrived in Arizona, the mountains and the scenery reignited my love for the mountains. I truly felt touched on a very spiritual level.

    “There will come a time when you believe everything is finished. That will be the beginning.” – Louis L’amour

    I discovered what I loved most about all of the things I had ever done was the creative part; designing, working with colors, photography. So, I went where my heart and passion led me. I have felt such a burden lifted since then! I love what I’m doing, I feel truly happy and free!

    Now, what does this have to do with this post? Everything! I felt inspired to come to this blog post today. I know after reading it that it was written for me! 😉 You give a wonderful list of quality people to go visit and comment on their blogs AND you are giving me great ideas on how to start networking online in a way where it’s a win-win for all. I am a giver and I came away with a gift.

    I have some long-term goals in mind which includes setting up my own community for my niche. I’ll be doing something no one else has done. I really feel by connecting with the right people and networking the right way, we are all lifted up.

    Thank you so much for sharing and giving.


    1. Hi Deborah,

      Thank you so much for choosing to come to my blog and for sharing your AMAZING story.

      Congratulations on your move and change of career. I’ve been there before in the past and it’s exciting, fun and even a little scary. Photography is a lot of fun.

      I’m an amateur photographer and I love history and military aviation photography.

      I love this quote from your post: “. I became very good at seeing who people were, what they wanted, and what they needed. I did very well networking “in the real world.””

      Deborah, if you did well offline you will do FANTASTIC online. It’s actually easier online in my opinion. Many of the principles of networking from offline are still true online, it’s just that the tools are a little different.

      The key as I said in the article is in giving. By giving, you get amazing relationships with people who have already blazed a trail and when you can find out how to help them, they will often help you.

      I’m so excited you came by and shared and I hope this won’t be the last time I see you?

      I hope you have an awesome finish to the week and if I can EVER be of help or assistance to you, please don’t hesitate to contact me.

      ~ Don

      1. Thank you so much Don! I am really looking forward to this journey. I am creating a solid foundation upon which to build the last business I will enjoy for the rest of my life. Thank you for your support! I WILL be back! 😉

  2. Excellent post Don!

    And I really love the creative simplicity of the extremely important point and concept that you are sharing!

    And thank you BTW, for that awesome one on one power consultation that you did with me today! You truly opened my eyes to such much and so many viable possibilities!

    And thank you for helping me get crystal clear on who my target market really is! Greatly appreciated!

    1. Hi Mark,

      I’m so sorry I didn’t see your post sooner. I’m not sure how that happened!

      You’re welcome. I enjoyed talking with you and getting to know you. I’m sure you’re going to rocket to the top!!!!

      Have a great week my friend!!!

      ~ Don

    1. Hi Jason,

      That’s awesome! Thanks so much for stopping by. I’m sorry I didn’t see your comment until now. Not sure how that happened but nonetheless so glad I could help you.

      I hope to see you on other articles.

      Have a great week!

      ~ Don

  3. You’ve just given me a whole lot to think about! I don’t consider myself as a taker by any means, but I could sure expand my giving. This is one of those articles that I need to read and re-read. Thank you for such valuable info!

  4. Hi Don,

    Such an informative post.:)

    I really like the topic you have come through your friends.
    There are many bloggers but there are few at which readers can trust. Making human bonds is really important for all the bloggers, business owners because it’s the key to build trust.

    If bloggers provide the content relevant to read and worthy to follow then for sure they may become Google for their readers.

    Thanks for bringing out this article.

    Have a nice weekend.:)


    1. Hi Ravi,

      It is hard finding bloggers we can trust. I think that’s because they are too busy selling us instead of getting to know us.

      Relationships are the driver of business and somehow we’ve forgotten that along the way as we try to automate everything and reduce the amount of interaction with have with people.

      I’m under the opinion that this is neither good or healthy.

      So, let’s get back to helping be a resource for one another. I’m happy to be your Google.

      Have a great week Ravi!

      ~ Don

  5. You make some very good points. I think when you start to see others in your “sphere of influence” as partners rather than competitors you understand the key ingredient to success.

    1. Hi Valerie,

      I’m so sorry I didn’t see your comment sooner. I have no idea how this happened.

      I agree 100%. In fact, we dont’ we go with the assumption we have no competitors really. If we are finding our own unique voices, perspectives, and messaging then we will earn the business from those who value us.

      If not, why not refer them to others who can serve them better than I can. When we do that we create a completely different atmosphere.

      Thanks for your comment. My apologies again on the delay. I always like to comment back asap and I just missed it.

      I hope you have a great week!

      ~ Don

  6. Hello; I don’t know if I am anyone’s google, but i am following most of these suggestions. I share other people’s posts and try to be helpful. and i am a fan of adrienne who has been teaching people the right way to do this for a long time now. thanks for the reminder, max

    1. Hi Max,

      Adrienne is awesome! She sets a great example for everyone!!!!!

      I appreciate you comment and I know you are doing a great job. I’ve seen you around many other places so I know you’ve benefited others.

      Thanks so much!

      ~ Don

  7. I love the concept of becoming a connector. We all know those people who are talented at bringing people together, and everyone appreciates them for it! Blogging can be really lonely, and I love reaching out to people through links, social media, and commenting. It’s just nice, not to mention productive. Thanks for this great article, and the resources!

    1. Hi Meredith,

      It really does feel good to give doesn’t it Meredith? I wouldn’t be honest if I said it isn’t nice to receive as well. But the key is to think about what we are doing and how we can incorporate others into it and give back to those who we know, like and trust.

      I’m like you, I enjoy promoting others and helping them achieve their goals.

      I appreciate you stopping by and I hope to see you again?

      Enjoy your day!!!!

      ~ Don

  8. Hi Don,

    As usual I’m always late to the party! 🙂

    I see what you’re saying of “Let me be your Google.” It’s like saying “let you be a go-to person for your readers & followers.”


    When the ambassador of “Liked Minded Professionals” Meetup group said, “I don’t like networking.” It made me scratch my head. He said that a lot of people tried to get him to join some business. Like Amway. He was referring to the MLM pyramid business.

    And so it made me think, if that’s really what’s networking is all about, then I don’t wanna do it. And now online, it made me think again…perhaps I’m now confused…what is really Networking all about?

    When I went to “eWomen Network” Meetup group, we had a speaker once, and she is a nurse specializing on weight reduction. She said, “I’m going to double my income and that is networking 30x a month.” Meaning she would network everyday. How she did it is, meet with network groups, perhaps 3-4 different people. And they would ask each other what they need to accomplish their business. They would refer each other. Btw, she is not a blogger. This is IRL. Face-to-face.

    In fact, this is the exercise I’ve experienced with eWomen Network. We each form a group consisting about 3-4 people. Before dinner we each get to know each other.

    …they tell us never to sit with your friends but sit with people younhavent met yet.

    In this group formation…
    We will identify each other:
    * what we do for a living
    * what do we need in 30-days
    * what is our goal for the year
    * what are we passionate about

    ….we would each introduce ourselves, what profession we are in, get to know each other, etc., etc.

    During that time when I was networking with eWomen I have gained a few client leads who needed a website or SEO for their business. BUT, I have stopped going to the Meetup for quite sometime because of lack of transportation.

    When my husband finally got me a car, came back to a different Meetup which is the “Like Minded Professionals” and “Central Valley Female Business Owners”. And just by attending this past month, I have gained 2 clients.

    …and I wasn’t really trying very hard to sell my business either. I was just enjoying the atmosphere, the company, the friendship, and I thought this is what networking is all about. Right? Getting to know people!

    Anyway, I have just written you a novel. LOL. I might as well blog about this.

    And now, I have learn something valuable from you…that networking offline is the SAME way networking online. Except you use a different tool online, thank you for educating me. Will talk more later.

    Have a good evening.


    1. Hi Angela,

      Networking is really about connecting and creating deep meaningful business relationships. I network with high end business owners and executives whom I’ve gotten to know and we all know, like and trust one another.

      I have earned $50,000 and even $150,000 websites just through networking. In reality, it’s the only way you’re going to get those types of jobs. Someone you know, knows someone who needs what you do, and they are willing to risk their reputation on referring you;

      Does that make sense?

      I feel sorry for the man who doesn’t like networking because he got involved in the wrong type of networking. In the end, all business is decided by relationships and networking is the means of developing them.

      I hope you’re having a great day Angela!

      ~ Don

      1. Absolutely! It make perfect sense.

        That’s the only way you can make substantial income from doing the networking with others. That’s how I got paid from designing a website. I know someone face-to-face. Although I have gained a client lead too online but she backed out because for some personal reasons (no comment on this) I’ll keep my mouth shut.

        As far as that man who didn’t like networking is concerned, he is a retired one. And I don’t really think he cares about expanding or making money on the product he promotes. Some people just go to that Meetup just to get out of the house! But for us, serious business owners, we need to NETWORK and establish relationship…relationship…relationship…


        1. YEA!!!! And I see you’re already getting it below with Arleen. Way to go!!!! Just remember, don’t make it hard, build relationships, let it come natural; and you can be a Google for others!

      2. P.S. Don, I am not getting a “response” to my comment here in your blog. Do you have this Disqus thingy? That’s one thing I don’t like about this comment system, it doesn’t notify me via email. Grrrrrrrrrrrr!

  9. Very well written article. I am familiar with several of the people you mentioned. If you rely on Google you will be out of business. I have been on the internet since the early the nineties. I have watched how Google has taken control of the web. I am so glad I have not put all my eggs in one basket. My business has grown because of philosophy is service, service and more service. There is nothing like word of mouth and building good relationships.

    1. Hi Arleen,

      I agree and you’re so right! Too many people are looking for shortcuts hoping Google will work for them. In my opinion, it’s dangerous. Google doesn’t care about you. However, build good relationships with people online and as you become their Google, connecting them with others, they will do the same for you most times.

      Thank you for stopping by! I hope to see you again.

      ~ Don

    2. Hi Arleen,

      Good to see you here on Don’s blog. Anyway, I have been thinking about purchasing some substantial promotional items. I might check out your website later. Anyway, keep in touch!


  10. I’m not gonna lie. As a food blogger, food photographer, blog designer and social media strategist (that’s a crap ton of stuff right?), I regularly flop between the stress of being a giver and worries about being a taker.

    I’m ALL about the social and try to give back way more than I take so A. I get to know amazing, incredible, valuable and nourishing people and B. I want to help people in my community. Both by sharing their content and providing other people’s content to them.

    If you’re shouting and rudely interrupting everyone saying “check out my new blog post” more than you’re commenting thoughtfully on others (or sharing on social media, or buying them a beer or pretty things), you’re doing something wrong.

    1. Hi Kristy,

      That is load of stuff, lol… Good for you!

      Sound like you completely get it to me. You’re aware and your making the effort to give. That’s AWESOME!!!!

      I can’t tell you how many people rudely try to get my attention. It really irks me on FB or G+ when people tag me and I’m not even in the article. That’s frustrating, lol…

      Thanks so much for stopping by and sharing. I do hope to see you often?

      Have a great week!

      ~ Don

  11. Don — I love the phrase, “Are you someone else’s Google.” How true that it would be the ultimate goal to have someone turn to you for advice instead of searching on Google. That requires extending your influence into many spheres online and offline at networking events, as you mention. While I’m aware of the value of SEO, I don’t write for Google. So often that traffic simply bounces off. The valuable traffic is referral traffic from influencers and others that know you.

    1. Hi Jeannette,

      You are so right, if we want to achieve that goal we really do have to extend our reach and influence so that we can be that connection point for others.

      I agree with you 100%, I’m aware of Google and SEO, but I don’t write for them. If I get traffic from them that’s great, and if not that’s great to. It does come with its own set of challenges and heartaches, lol…

      Thank you so much for sharing Jeanette.

      I hope you have a great week!

      ~ Don

  12. The mirror what others have said, awesome title.

    This is a wholly different way of working ad getting discovered. I really hadn’t thought about whether I might be a giver or a taker. I don’t believe most anyone sees themselves as takers, ever though they very well may be. In the end Google should not be the only way, nor should other forms of networking. Just my thoughts.

    It really is a great post offering great discussion points. 🙂

    1. Hi Susan,

      Thank you for the kind words. I think you’re right, most don’t think they are and don’t want to be told that they are takers. But, if we can at least bring awareness to it maybe we can help people transition to being givers and helping others so that then they can get help…

      I so agree with you that Google is not the only way. Yet, there are still so many banking on them. It’s actually dangerous in my opinion. It’s like diversifying in the stock market, you should never put all your eggs in one basket.

      Thanks again for stopping by and sharing.

      I hope you have a great week Susan!

      ~ Don

  13. Of course I would like to think I am a giver or sharer but then who wouldn’t. The alternative kind of sucks. I don’t have a problem with linking out to other blogs or websites as I am learning the way this medium operates. It is great to have articles like this one to reference so thanks, much appreciated.

    1. Hi Tim,

      I think you bring up a great point. I believe the overwhelming majority of people don’t realize what they are doing and they don’t understand how to use the tools.

      It’s really no different in networking offline. We really do have to be taught how to do it right and master the craft of networking to grow and improve our businesses.

      Great point Tim.

      I hope you have a great week!

      ~ Don

  14. Thank goodness, reading this post, I realize I am a giver – does that make a someone’s google? I have no problem adding links to my posts if I think it will benefit my readers. As a matter of fact, I have a link on my current post because the other site is able to do something better than I can.
    Interesting Post – enjoyed it.

    1. Hi Lenie,

      It’s so great to connect with other givers such as yourself! I agree, we should only put in links to other websites and blogs when the article pertains to our context and it makes sense.

      Thank you for stopping by and commenting!

      ~ Don

  15. I’m still new to this game, it seems. Blogs like yours are soooo helpful for networking. I took down as many of those links as pertained to my own material. You’re right about linking. It builds community from within and drives people back to your site. I also feel that way about sharing in that it helps foster a group of people that can depend on you to stand by their material. Perhaps they’ll pay it forward as well.

    1. Hi Carl,

      Thank you for the kind words! I hope you find the links to be helpful to your endeavors. When we read, engage with, and learn more about others and their businesses we are put in positions to benefit others. What a great way to do business!

      I like the way you said about sharing and how it creates a positive environment with other bloggers as we support one another.

      Great comment!

      I hope you’re having a great start to your week.

      ~ Don

  16. There is no doubt that I know I am a giver. After reading “The Go-Giver” it was cemented in my mind that I get so much more out of giving that taking, even an Chanuka, when I give my kids their gifts – it gives me so much pleasure to see the light in their eyes. As a speaker, I make a point to deliver a message that will resonate with my audience. Many times it involves sharing my story – but only if it serves a purpose. It’s all about them, not me. Watching people networking is fascinating. Seeing the people who shove their business card in others’ hands makes me chuckle – mostly because if that is done to me, I always say this, “why are you giving me your card? How do you know what I do or if I need your service?” The response is usually one of embarrassment, but I try to turn it into a lesson for the person and hope they get why I don’t accept cards that are pushed on me.

    1. Hi Laurie,

      I so agree with you!!!! I can’t remember the last time someone forced their business card on me. Once I identify that person who working the room in that manner I start asking a lot of questions of them. I try to get them thinking about others instead of themselves.

      Sometimes it works, sometimes it doesn’t, lol…

      I love that you are a giver!!! There are people who are just natural givers and those who take the time to learn how to give. My guess is you’re a bit of both!

      I hope you’re having a great start to your week!!!

      ~ Don

  17. Well this certainly adds another perspective to the whole discoverabilty issue. Let’s be clear, too that I don’t think most people think of themselves as takers, though they may be. Though Google can’t be discounted, nor should other ways of networking either. Great post Don. Just discussing this topic would be a great way to connect.

    1. Hi Jacqueline,

      I agree, many people don’t see themselves as takers. That’s why I chose to define the difference between them so that as someone is reading they can evaluate for themselves.

      We can all learn how to network better online. My hope is that we can inspire others to think best about how we can do that for one another when we feel we’ve connected, resonated, and gotten to know someone who we feel that level of relationship would be beneficial.

      I appreciate your comment. I hope you have a great start to your week!

      ~ Don

  18. I love the title of the article. We definitely need to give in order to win the trust and respect of prospects. Just taking won’t cut it.

  19. When I started out in blogging challenges, some three years ago, I was given advice that just didn’t resonate – don’t link to other bloggers – if you have to link, link to other posts on your own blog. I didn’t take that advice – it just didn’t seem right. I never thought of the vast amount of “free information” on the Internet as a kind of networking but you are absolutely correct. To pay this forward, I have shared this post on Pinterest and on my blog’s Facebook page. The LinkedIn button didn’t work but I am going to do that manually.

    1. Hi Alana,

      WOW! That was some really bad advice. It shouldn’t be one, it should be both. In fact, a search engine evaluates both.

      Regardless, I’m glad you got my point that it’s not about a search engine, it’s about networking and creating opportunities for those who serve the same audience you do but in a different way.

      Thank you so much for sharing!!!! I did double check and the LI button is working so I’m not sure what happened for you.

      Thank you for stopping by. I hope you are having a great weekend!!!

      ~ Don

  20. Hi Don.
    LOVE the concept you’ve used to portray the importance of giving freely and networking.
    You’ve also shared some great communities and bloggers that I’m not familiar with yet, so thank you for that. I’m going to check them out a little later today.
    I like to think of myself as a giver, not a taker. After all, it’s the first thing I was taught when my online journey started back in May 2010. Admittedly, it took me a while to fully understand the importance of it – and how to give effectively in an online world, but I got there in the end. 🙂
    Personally, with all the changes to Google’s algorithm, I think only a fool would rely on the search engines for business growth. Nowadays, more than ever, it’s important to Google proof our businesses and connect with others who share similar interests, desires and goals.
    And you know what they say, right Don?
    “It’s not what you know, it’s WHO you know that matters” and that’s SO true!
    Really enjoyed your post and I do hope you have a wonderful weekend. 🙂

    1. Hi Kerry,

      Thank you so much! I appreciate the kind words.

      It really is important to give back and be in the continual process of building a community of raving fans.

      It’s interesting that recently someone interpreted a raving fan as meaning someone who buys from you and champions you over and over. That is a true definition.

      But, it can be more. It can be the person with whom you’ve built a relationship with but doesn’t need what you offer yet believes in you so much they tell everyone about you and send lots of referrals your way.

      It can be the person that shows up on your articles every time you post and leaves a comment, interacts with you, shares it on their social media not just once but a couple of times. They create buzz for you because they like you.

      Why do they do that? Yes, they like what you have to say and you help people; but they also like that you do that for them.

      It’s really that simple in the beginning.

      You are so right, it’s not what you know that always matters (though being competent helps initially), who you know and give a reason to like you is what’s important as well.

      Thanks for sharing Kerry!

      ~ Don

  21. Thoroughly enjoyed reading this post but I must confess I will need to read it more than once to get everything out of it that you have so generously shared, I am learning more every day about network marketing (and blogging) thank you.

    1. Hi Lisa,

      Thanks for the kind words. It’s okay if it takes time to digest. No one learns it all at once. I’ve been personally networking offline for nearly ten years and people like Tim Kerin and Susan Bierly have been instrumental in helping me learn how to be a great networker.

      We use this line in our CORE Networking groups and when we meet people: “Can I Be Your Google?”

      When we step back and think about what networking is both offline and online, they are really one and the same, it’s just that the tools are different.

      Unfortunately, most of us make networking hard. But it’s really not.

      We just have to get in the habit of giving and getting out of own way; and then watch the magic happen! Do you agree?

      I hope you have a great weekend Lisa!

      ~ Don

  22. I do use this type of strategy on my daily blog of views no news. I look up a lot of information on Google which relates to the news item. Then, I share my own experience if I have one. Not that I can relate to dinosaurs, but you know what I mean. If needed, I link back to an article I read on the subject. Thanks for all the relevant information.

    1. Hi Francene,

      It really does work too, doesn’t it?

      It’s amazing how all of us love to feel appreciated and respected. What greater way to show someone that than include in them in your blog post, social media, and in other medias that appropriate.

      It also shows the world that we don’t live in a bubble. Influencers hang out with influencers, and the people who want to be influencers will as well.

      Thank you Francene for taking a moment to share with me. I appreciate it!

      ~ Don

  23. Hi Don,

    Thanks so much for featuring me with this awesome list of bloggers!

    I dig your networking event analogy; we get more out of life, and grow business, by helping others get more out of life and by helping them grow business. If you’re struggling, this is a great mystery to you because you’re SSSSOOOOO focused on yourself.

    Don’t do it! Don’t think about you, you, you, or you’re bound to fail, fail, fail forever.

    Kelli just alerted me to this post Don; I’ve been so crazy busy with my blog, writing for clients, and still trying to enjoy Fiji that I’ve missed some of my kind blogging mentions….you’re a master at this approach, because she was just saying 5 minutes ago, how much she likes your blog, and appreciates you.

    You have 2 lasting fans here in the South Pacific buddy. You epitomize networking, helping others, and being someone’s Google, or go to guy, for your prospering niche.

    Thanks again Don. Have a wonderful weekend 🙂

    Tweeting of course.


    1. Hi Ryan,

      I’m finding it absolutely exciting and amazing to be connecting with people all over the world that I may never have the opportunity to shake their hand and yet somehow feel a kinsmanship to. I’m really enjoying following your blog and your adventures. It’s like I’m living vicariously through your writing and pictures…

      I learned a long time ago in the military that we are only able to go as far as we push and pull one another. It’s always about giving and in giving is when we receive the most.

      I couldn’t agree with you more… don’t think about “you” or you will fail. You won’t relate, translate, or be accepted. It’s just the way it is. The days of rugged individualism are finally coming to an end I think?

      I can’t tell you how exciting that it makes me feel to know you and Kelli read my work; and to like and appreciate it – WOW!!!! That really means something to me personally as I’m starting out on this new journey and approach to marketing and relationship building online.

      Thank you soooo much for the encouragement and the shot in the arm. Knowing you two are fans means a lot to me!!!!!!

      I hope you are enjoying yourself in the amazing surroundings you find yourself? I know I am here in cozy Lancaster, PA!

      ~ Don

  24. Hi Don
    Great article with lots of excellent points and practical tips to put them into action. I particularly loved the part about being a giver vs a taker. Givers always prosper because their main focus is providing value and helping their readers in any way. They realize there is unlimited abundance in this Universe of ours and they are not thinking competitively, worrying about losing potential clients, book sales and the like to someone else should they reference them and alert readers to the existence of other great people in the niche. Good stuff here for sure!

    1. Hi Kelli,

      Thank you for the kind words!

      It’s so important that we stand in the middle between the people we know and yet do not know each other.

      Thinking in scarcity mode will help no one. In fact, it will likely devastate your business over time.

      The way I see it, not everyone wants to do business with me, nor should they. Maybe our personalities don’t work well together or I can’t make what you need work. Let’s find someone who can meet your needs.

      How can I do what’s best for the client if I don’t know who else is out there and where to send them to?

      The key really is in learning that it’s not about me, it truly is about them. If you take the right approach, you’ll never have to worry about money. You’ll be a magnet!

      Thank you so much for reading and commenting. I hope that you have an amazing weekend!!!

      ~ Don

  25. Hey Don,

    Thanks for the mention and really an awesome post.

    I never thought of things in the way that you put in, “Being somebody else’s google.” But you know what, it makes PERFECT sense.

    I’ve been a person that was always a giver and I genuinely like to try to help people. The main reason for this is because when I started out, this person I followed and took interest in their projects, didn’t even bother to answer my questions or reply to any emails. Not just myself, everyone on their list. And it wasn’t just myself, it was a bunch of us.

    I knew that wasn’t the proper way to operate a business. I mean, I went and purchased products from this person. And they just took and took, and never gave back … in terms of time. From that moment on, I made a vow to myself to always try to help people and answer their questions and give advice the best that I could. I mean, I was always like that, but that incident with that person caused me to do it more.

    My goal, when I started my website, was to be a person that other would go to for specific advice and information on something. Reading this post, only re-affirms my goals for that.

    I think we all need to follow the advice in this post because we all have the potential to being someone else’s Google. We just have to work at it because while we work to provide content to our readers, we need to work more at taking a page from Google and always provide them with the information they’re looking for.

    Thanks for this great post, Don. Hope you have a great weekend.

    – Andrew

    1. Hi Andrew,

      I would say I’m sorry for your experience, but I’m not! It sounds like it was one of the best experiences in reality you could have possibly had!

      As you know, I have learned over the years that good marketing is not about me and my products and services.

      One of the biggest audiences we have are the people who may never buy from us but can certainly refer us to others.

      I can be your Google as I read your content, interact with you on my blog, your blog and social media. The more I know and learn about you the more I learn how I can connect you to the people in my growing network that may need you.

      Like I said in the article, if I all is do is hoard, there won’t be much to hoard and it will take a long to gather a lot of garbage. That’s usually what hoarders collect, right?

      I’m glad I’m learning how I can be your Google Andrew!!!!

      I hope you have an amazing weekend!

      ~ Don

  26. Hi Don,
    Firstly I want to thank you for the mention. I so appreciate it. I know almost all of the great bloggers you have listed and am honored to be here on your blog.

    Being a “giver” comes from the heart and mindset. It is all about giving without thinking of receiving. If we are out there in this huge internet world we have to keep in mind that it takes a small portion of people to connect with and build relationships. We need to be constantly learning and that is why I wrote that article you have mentioned above.

    We have to reach out to others first beyond the niche we are in. Take the first step and connect with them beyond comments on their blog, but also on the social media platform.

    If someone has a question, answer it! If you cannot, go find the answer for them! Or even better, write a blog post about a question you have resolved for a person. – A little trick I use for content lol!

    Being someone’s Google is such a great topic. People need to understand that their blog is part of their business. Writing good content, listening to the problems out there on social media and writing about “an answer” will quickly give you the “Google Crown” of Authority.

    This is a great way to change one’s mindset to focus on what they are doing, brand themselves, and get out there to connect.

    Thanks again!


    1. Hi Donna,

      It is a mindset, couldn’t agree more. I can almost always tell you who is successful and who isn’t within ten minutes of meeting someone.

      Like I’ve mentioned several times, the key to great networking both online and offline is the same…

      I am saddened as I visit blogs across the web throughout the week and their content is great, but they have zero comments and few to no social shares.

      It tells me right out of the gate that they are not promoting or marketing; or they don’t understand that good promotion and marketing starts with the mindset of giving instead of getting.

      This blog is only a few months old, but I’m in awe of some of the great people I’ve met in such a short time. It feels like I’ve known them forever.

      Here is what will happen over time. As I connect both online and offline, is I will be able to send quality referrals to my blogging community as both a resource and a potential customer / client.

      That’s the benefit to being someone’s Google! We can help those out that we’ve gotten to know at a deeper level than just saying; “what a great blog…”

      I hope you have a great weekend and that you like your Saturday surprise!

      ~ Don

  27. Hi Don,

    This is a thought-provoking post to buttress what Kingsley has highlighted. Networking and creating value for others can influence them into taking action.

    Being the “Google” of others is self sacrificing and it has undeniable beneficial rewards. I concure with this statement as subheaded in the passage “Being Someone’s Google is About Connecting Others While They Interact with You”

    I guess its time for us to start thinking of increasing our strategy of influencing others by effective networking and value delivery at all times. This is the core duty of the effective online marketer!

    Your post is well written and filled with factual details! Thanks for sharing this thought-provoking piece as usual 😉

    This post was “kingged” or upvoted in where it was shared for bloggers,social marketers,and online marketers.

    1. Hi Sunday,

      Thank you for the kind words!!!!

      It’s not always bad to be the middle man… Google has made billions of dollars being just that.

      If we really take the time to slow down and stop thinking about ourselves, we have an opportunity to be someone’s Google.

      I mentioned in a comment of Adrienne Smith’s on this article that we become not just a trusted resource for our readers but also those whom we network with online, which can take on many different forms of networking just like in real life.

      That’s the beauty of it all. As we get to know one another through our writing we also learn intimately over time what one another does so that as we meet new people we can send them back and forth to one another.

      Networking online has massive benefits and we can become a Google for one another.

      I hope you have a great weekend Sunday!

      ~ Don

  28. Hi Don, just wanted to drop a quick comment to thank you for the mention – will be taking some more time to digest this over the weekend.

    You mentioned some great blogging communities, I’ve used some of them to forge some great connections.

    There’s another I think you’ll enjoy, full of some really great folks and groundbreaking info;

    Have a great weekend!

    1. Hi Adam,

      You’re welcome. Your blog brings an incredible amount of value to me in a short time.

      Thanks for mentioning I’ve been meaning to check them out and I keep forgetting. Heading over their now.

      I do hope you’ll come back and tell us what you thought of the article.

      See you on the other side soon!
      ~ Don

      1. Thanks for the kind words, Don.

        Really enjoyed the post, one thing stood out for me which was what you mentioned Kevin Carlton wrote about writing for people not search engines.

        The way things are going, by writing for humans we’re more likely to get further with Google’s latest algo updates.

        Quality signals will play a much bigger part moving forward.

        Those writing for “search engines” in the typical sense are continuing outdated tactics. They’ll just present a better opportunity for the rest of us moving on 🙂

        1. Hi Adam,

          I’ve really been on this kick for a while. We have to stop writing for search engines and instead for people. Too many sites are still following the old way of doing things.

          You’re so right, that’s exactly what Google wants; for us to write quality content and information for our readers. Then they will follow! I always say that Goolge is reactive, it’s up to us to be proactive.

          Great comment Adam!!!!

          ~ Don

  29. Hi Don!
    First of all thanks for the mention,
    I really appreciate it!

    Since when I started my online journey five years ago,
    I’ve learned the principle of “giving”, without asking something in return.

    Yes, may be someone will just get your help, without giving back.
    But sooner or later, the good karma will come to you.
    This is also called the “power of reciprocity”.

    You see, building connections is what any newbie should do when starting a blog, or an online business.
    As in private life, our relationships and circles help us growing day by day and I believe we can learn a lot from each other.

    You mentioned a good point in your article.
    If your goal is to stay online for a while, then you must aim to become an authority.
    If you achieve that, then everything become easier.
    Making money, building connections, having a huge community of fans.

    Thanks for sharing this post on Klinkk,
    have a great weekend Don! 🙂

    1. Hi Erik,

      You’re welcome. Love what you’re doing and I’m enjoying I hope we get some more bloggers onboard and help you grow it!

      Giving, no matter your industry, is the key to growth.

      You mentioned a point that I didn’t emphasize and I’m not sure if you intentionally knew you did it. But I believe competency is the introduction that pulls people in. Competency is based on educating people and sharing freely with them.

      The more we educate our audience the more credibility and validation that we build up with them.

      As we learn about them, we may learn that we don’t have the solution for them. But guess what? I know this guy, Erik, he has a tool that I don’t to help you grow your audience and you need to connect with him.

      It’s not hard, we just have to learn about the people we are connected to and deepen those relationships so that as we engage with our online audiences and learn what their needs are we know how to pair one another up.

      In that sense, we are becoming their Google!

      Thanks Erik for all you do! I’m looking forward to getting to know you better!

      Hope you have a great weekend.

      ~ Don

  30. Hi Don,

    Wow, fantastic post, and you are certainly someone who knows how to connect with others, I can vouch for that!

    As I finally sat long enough this evening to read some sun of a gun blog posts I was just thinking, OK, I’ve got my post for Monday 🙂 I”m going to feature those guys and it should make a great post, and now here I am reading your post. How interesting is this? I call it the Law of Attraction.

    Yes, some people with a scarcity mindset are afraid to mention other bloggers who they feel will take their audience, but this is something I don’t have as a coach any more at all. Fear of competition is just a limiting belief that I teach my clients to get rid off asap.

    Lately, life gave me some kicks in the butt, so I welcomed some other freelance writers to write posts on the blog that I use to promote my very own freelance writing. Not a problem at all. No one should be afraid of doing things like that.

    Indeed, we should be networkers, connectors, just like Google 🙂 and our business could grow like crazy like your friend’s and Google itself. That’s why they’re so big!

    Thank for this great post that I’ll add to my list 🙂

    1. Hi Sylviane,

      You are sooo kind. I really appreciate you! I know the last number of weeks have been hard for you and you were in my thoughts and prayers from a distance.

      How exciting, now I can’t wait for your article on Monday. Got a sneak peak for us????

      The same scarcity issues that exist with bloggers also exist offline in the business community. People are thinking too much about themselves instead of what’s best for the customer or prospect.

      I mentioned to Adrienne in the comment on this article that networking online is the same as offline, it’s just that the tools are different.

      Has anyone stopped to think that when you look out for the benefit of others they will look out for you? Isn’t that a part of being someone’s Google?

      Now, there are those who don’t and it doesn’t usually take long for them to be exposed. It’s not a big deal if you did right by the customers. Just move on and find another business partner who gets it. Maybe at first they don’t but they have real potential? Consider mentoring them…

      When you give, your business will go where you plan for it to go. If you’re a hoarder, you’ll just get trapped in your stuff and won’t be able to see beyond it. Eventually, it will suffocate a business.

      I can’t wait for your article on Monday now!!!!! Please make sure I know about it when you launch it.

      ~ Don

  31. This is certainly one of those articles that deserves the phrase “THOUGHT-PROVOKING” 🙂 Anyone who really reads this and doesn’t pause to THINK is missing something. The ideas in this article are absolutely worth thinking deeply about!

    It’s ideas like this that made me create over 2 years ago. For all of the 2 years now we just gave and gave and gave, with no intention of earning a dime back. I am happy to see that it’s indeed helping lots of bloggers and Internet marketers connect and network with each other.

    For example, you joined some weeks ago and have already connected with awesome bloggers like Adrienne Smith and others through our platform. That’s very fulfilling and thrilling for me to watch, especially as such relationships even blossom far beyond our platform!

    I have had people ask me why we send almost all the traffic we get on Kingged right back to blogs. That’s because we believe a lot in giving. Right on our homepage we put the direct links to the blog posts shared, to make it easy for our members to visit the blogs directly, without even needing to make another click.

    We have had MILLIONS of visitors since we started and from our stats we can see that we have sent over 70% of that directly over to the blogs that have their posts shared.

    Has that reduced our traffic? Absolutely not. It has, in fact, increased our traffic, as more people come to find awesome posts shared by awesome bloggers and connect with them. And of course, more people are now talking about us and freely linking to us in their blog posts and social media posts, 🙂

    So, you are definitely spot-on about the ideas in this post. Those who only think of receiving and not giving back have the scarcity mentality. They will lose at the end of the day. We are now in the era of “the more you give, the more you receive”. But you have to give first, as you so eloquently explained in this post, before you can receive.

    Thankfully there’s so much abundance in this world. It’s extremely hard to lose when you give, especially when you give with the thoughts of actually helping those you give to! Some people only give because they want to receive. Such selfish gestures are not hard to see through, and they don’t get the right results.

    By the way, thanks for mentioning yet again. We hope to continue GIVING to bloggers and helping more awesome bloggers find and connect with other awesome bloggers. I have “kingged’ this post by the way. I am sure others will too, 🙂

    1. Hi Kingsley,

      What a treat!!! I so appreciate you stopping by as always! I love what you’re doing at

      You’re so right, it was the introduction both directly and indirectly for virtually everyone I’ve connected with at this point.

      You are my Google!!!

      The principles of networking online is the same as offline, it’s just that the tools are different. So many are making something hard that simply isn’t.

      I so appreciate your comment and the time you put into it. You have a great platform and I’m honored to be a member.

      ~ Don

  32. Hey Don,

    As you’ve learned about me in this short time, I just enjoy helping people. So with that comes making sure that I’m providing the best information I can to help them with what they need. Why wouldn’t we link out to another post that’s sharing more relevant content?

    I’ve had people tell me I’m nuts and watch out because Google will slap me for it. Not when what I’m sharing will benefit my readers and part of the same topic. I’m thinking that others just aren’t quite getting why this is okay.

    I appreciate you mentioning Kevin’s awesome guest post on my blog and recommending that your readers connect with me as well. I think if we all can help and support each other then just like your example here about networking then that’s exactly what we’re doing online just like we would do offline.

    I don’t know everything in my field. I know quite a bit but I don’t know everything. That’s the beauty of having guest authors or linking out to others who do know more but at the same time we want to help our readers learn and grow and of course be successful.

    That builds up trust and just like Google they’ll know where to come when they’re looking for certain information. I would say it really doesn’t get much better than that right!

    Thanks again for sharing this and I love the headline. Really caught my eye for sure.

    Appreciate the mentions again, thank you so much and you have a wonderful rest of your week. I know it’s been going great.


    1. Good Morning Adrienne,

      Trust is the foundational key to any relationship. When I was an Army Chaplain years ago working with combat soldiers and their spouses, we had to teach many of them how to really trust each other. It was a challenging environment because we all know it takes a long time to build trust and only a few minutes to destroy it, unless truthfulness is a part of who you are and good will is built up so good that glitches can be overcome with a little work and effort.

      Our goal is to be so transparent that we create the environment to be a trusted resource. That means we have to be very competent, right?

      I bring this all up to say that we don’t have to know it all. You just have to know the resources that you can refer to in order to help someone. There is just sooooo much to know these days. That’s the beauty of connecting meaningfully with people we create relationships with where we know, like, and trust them so much we are willing to refer our readers, prospects and clients to someone else because it’s in their best interest.

      That’s part of being someone’s Google, right? We become not just a trusted resource for our readers but also those whom we network with online, which can take on many different forms of networking just like in real life.

      That’s the beauty of it all. As we get to know one another through our writing we also learn intimately over time what one another does so that as we meet new people we can send them back and forth to one another.

      Networking is awesome, and many of us are good at it offline but don’t understand it online. Though the techniques may be different, the principles are eternal.

      Thank you as always for stopping by Adrienne!!!!!

      I hope you’re week is ending strong and you’re looking forward to an amazing weekend.

      ~ Don

    1. Hi Ana,

      You’re welcome. I love the passion and helpful content you offer on your blog. It’s a one of a kind that we can all learn from!

      I didn’t forget It’s just below Perhaps you didn’t see it or you’re feeling chippy and getting a good laugh right now? lol…

      I hope you have a great finish to your week Ana!

      ~ Don

  33. Hey Don,
    It’s a huge thing to become someone’s Google considering what Google represents online. You said it in the beginning of this post.

    What we don’t understand is that Google doesn’t worry about us. It worries about its searchers. Google wants to give them the best. If we worry about Google, we end us making Google angry with us.

    The best stand point is to worry about the same people Google worries about. That makes us partners. If you worry about your readers, you focus on providing real value on your blog. That’s the only way to attract Google. Google will identify with you because you both have the same meeting point.

    I just wrote a rather funny post where I was asking for help. That’s the same point you have raised here. A lot of people who read just the introduction of that post and moved on to the comment box completely missed the whole thing. Google is really worried. He is asking bloggers to help him provide in-depth articles that will enable him accurately answer questions asked him by searchers.

    One other point you raised here is connecting people that can resolved issues. I’m excited about this because that’s what I have been doing. I try to feature experts like yourself on my blog so that my readers can connect with them and get help.

    Quite frankly, I have had several friends ask me on FB Enstine how can I find the post you wrote about XXX! Why didn’t they go straight to the Google we know? I think the answer is that I became their Google. Oh yes I see! your post is beginning to make more sense to me 😉

    I hope to become many people’s Google some day 😉

    Excellent post and thanks for talking much about your partners Susan Bierly and Tim Kerin

    Do have a wonderful weekend ahead

    1. Hi Enstine,

      I love your comment when you say: “What we don’t understand is that Google doesn’t worry about us. It worries about its searchers.”

      Why don’t we as website and blog owners have that same philosophy, drive, and determination to be that for our readers? It’s not about us, it’s about them.

      You are doing an amazing job of connecting others and being that resource!!!! You are creating an incredible amount of goodwill, trust, and reasons for people to share the good news about your blog.

      But more than that, when your content is combined with that you have created the conditions long-term for a mega site!!!!!

      You will be the networker, the Google, everyone talks about and says they want to be but won’t do it for some petty reason or because of insecurity and fear.

      Keep fighting the good fight my friend. Many are standing beside you as you need us!!!

      ~ Don

  34. Hey Don,

    First off, thank you for mentioning me! Every time I find someone who has linked to me, it feels like a present on Christmas morning. Gosh how I hope the feeling never gets old to me!

    “Am I someone’s Google?” Honestly, the thought has never occurred to me!

    But you’re right. That should be our goal. Right? To have readers who trust us and rely on us for information.

    I’m not sure if I’ve reached this point yet, but it’s definitely something to strive towards.

    Thanks for the great post, Don. And thanks again for the mention!

    Hope you’re having a great day.

    1. Hi Kevin,

      Will we arrive for everyone? I don’t think we will. But, if we are in the process of creating raving fans, for those people and businesses we absolutely can!

      You got it right, it is our goal to earn the trust of our readers so that they rely upon us, and they search for what they need inside our niche through us.

      You just gave me a good idea. Time for a search bar here on the sidebar.

  35. Hi Don

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    world is you can find here whatever you need. From money earning to spending a
    simple life, from becoming a great leader to dating of your choice, from
    tourism to online jobs the list goes on; you can find solution of your every
    problem here free and in abundance and with its ranking as per quality.

    You need not to check which one
    from the list of your searched solution is of the best quality. Your search
    engine does this job for you and put the high quality solution on the top of
    the list.

    To be an online leader you need
    to share most of the burden of search engine. You need to become an almost
    alternate of Google to a specific community.

    If a group of people just want to
    know the “different ways to knot your tie” for different events and different timings
    you must have command on this subject. You offer this information with the highest
    quality and exact relevance to people who want to know their tie in different
    ways on different occasion.

    If you develop yourself online
    leader to offer this solution people won’t write in search engine “different
    ways to knot your tie”, they will just write your name and get all the
    solutions they want.

    But you can’t reach at this level
    by just producing awesome tutorials to knot tie in different styles. You have
    to do a lot more for this purpose.

    You need to publicize your
    contents with social media, social bookmarking sites and communities related to
    fashion, fashion ware, executive suiting, those who love to wear tie on shirt
    etc. But this all people can do. Sharing your posts on them does not mean you
    are certified as online leader in this field.

    Here the next stage comes. You
    need to make contacts with opinion leaders of fashion industry, cloth
    merchants, garment tycoons, fashion critics to make them refer you, to
    appreciate you openly and recommend your name for the conferences, exhibitions
    and clients surveys. Then you become the online leader or one of the online
    leaders in a specific field.

    The whole process I mentioned
    here with the example of “how to knot your tie wonderfully” and you did the
    same with the example of online marketers. Process is same just the
    stakeholders are different. I wrote this piece of content just to know how much
    I learnt from your above post. Now you decided could I have learnt a little with
    your post because every point is so clear in it. The lengthy of my comment is
    ample proof of the fact that this post is one of the most wonderful posts on
    this topic.

    Thanks a lot for doing this great
    job and making every reader of your blog a perfect online marketer.

    1. Hi Mi,

      WOW!!!! What an amazing and fantastic comment. I’ve been wowed and schooled, lol… Great job.

      I love this line you offered: “To be an online leader you need to share most of the burden of search engine. You need to become an almost alternate of Google to a specific community.”

      In your example above, you get it completely! You can become the trusted resource and replace the search engine for your readers.

      I hope that people will read your comment. In fact, I’m going to post it and recommend that they do because you lay it out so well!!!!

      Thank you Mi!

      ~ Don

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