Do you feel that blogging or content marketing is just another way of wasting your time and energy on something that won’t work or hasn’t worked in the past for your business?
Maybe you’ve been talking with fellow business owners who had negative experiences or had ideas around why internet marketing was an overblown waste of time and they are convincing you of the same?
But let me ask you; is doing something that could be profitable for your company over-and-over again a waste?
Perhaps you or the people you are talking to tried it or heard of someone who tried it but you didn’t really understand what you were doing? Wouldn’t it make sense in that case that blogging or content marketing wouldn’t work?
Think about it for a moment. Did you ever play a new sport? Without learning the game were you very good at it? Or how about a video game you played for the first time. Did you know what to do and beat it the first time around?
Of course not, so why would we assume that if we don’t have the skills for blogging or content marketing right now it would just automatically work for us because someone told us we should be doing it?
I was recently speaking with a local business owner about the struggles his business was facing regarding marketing. All of his energy was focused on the one off pieces that he hoped would bring new customers quickly who would spend their money. Unfortunately, it just wasn’t working for him.
We talked a bit about incorporating both short and long-term strategies that might help his sales and cash flow both now and in the future so that he didn’t have to keep chasing after cash and the wrong customers.
Unfortunately, his mind was made up about what to do and not do and blogging was not going to be it.
You may or may not be in my new friend’s position, buy you may feel that blogging is a waste of time just like he did.
You may feel like blogging simply takes you away from your business and what you think ought to be done. Maybe it’s completely out of your comfort zone?
I want to say that if you’re feeling this way about blogging and content marketing it’s for all the wrong reasons.
How can I say that? Why would I say that?
Because of the hundreds of personal interactions over the last ten years I’ve had with business owners just like you who time and time again didn’t like the results in their business they were getting but refused to change what they were doing; and they paid the price for it in one way or another.
In turn, each business just kept getting the same, or worse, results from their marketing which was only hurting the business.
“The fast cash, the fast cash… that’s what I need!”
I get it. We all need that at some time in our businesses and there are strategies that can be addressed to help with that need. But that doesn’t mean you forsake the tools that are going to help you for the long term; and make no mistake about it content marketing is a long-term tool that will be a massive game changer for your business.
But there are a few things you will have to do for it to be successful and knowing these things are the real issues. It’s time to learn what it really takes to be a successful content marketer!
Today’s article is going to be shorter than more normal articles, but I hope in my conciseness it will be a lot for you to consider.
How Do I Keep Blogging from Being a Waste of Time?
There are a few things you have to consider if blogging and content marketing is going to be a worthwhile adventure for you.
You have to have a right mindset
Up until know you’ve probably not had a lot of training or long-term experience or successes as a business owner or as a marketer. Over the last eight years a lot of new businesses have been started and that’s AWESOME!
But the mindset around business has forced many to struggle.
Maybe you came out of a corporate environment and you started a business because you couldn’t find a job and this was your chance?
Maybe you are really good at what you do and you thought you could do it better than the guy you worked for?
Maybe you’re very entrepreneurial and you just hate the idea of working for someone else?
Many business owners start their business unintentionally with the wrong mindset, meaning they are negative instead of positive. Even though you’re excited today once you figure out that you don’t know what you don’t know many new business owners get frustrated and ultimately decide it’s too hard and quit.
It’s also the same in blogging. It is hard but it’s by no means impossible to break through and be highly successful and gain new clients no matter what your business is or how competitive it is.
It just takes a positive mindset and attitude and a willingness to learn something new. You will have to learn in your mindset primarily that it’s not about you or your sales.
It’s about your prospects and customers, their needs and problems, and how to solve them!
Your mindset has to be taken off of you and your issues and put on customers exclusively if your marketing is going to be a success.
You have to be willing to learn something new
“In a world of change, the learners shall inherit the earth, while the learned shall find themselves perfectly suited for a world that no longer exists.” ― Eric Hoffer
Online marketing is much like offline networking in my opinion. If you have taken the time to learn how to network offline well then you will be very successful networking online.
In either case:
- You have to learn to think like a business owner. What is your dream, vision, purpose and mission? How do you create marketing strategies that help you get there and goals that are measurable and specific to fulfill each strategy?
- You have to learn how to create really inspiring, meaningful and helpful content (ie blog articles, podcasts, videos, social media posts, etc).
- You have to learn how to find influential online people in your niche who serve the same audience you do but in a different way and connect with them.
- You have to learn how to network online the right way through proper commenting and social sharing that is uniquely you.
- You have to learn how to involve people in and through your blog articles.
- You have to learn how to make friends and have influence with them.
- You have to learn how to COLLABORATE!
- You have to learn how not to chase cash. Remember, there are strategies to help with generating short-term cash flow and long-term cash flow. If you run in scarcity mode, your prospects and customers will notice and you will likely do more damage than good to your cash flow.
You have to be willing to gut it out
Here is the truth; it’s not always going to go your way. There will be challenges. There will be days that you think you nailed it in an article and it’s the best you’ve ever produced, But your growing audience doesn’t feel the same about it and respond the way you had hoped.
There will be short stretches of time where it seems suddenly no one is reading or commenting or sharing your articles like they use to.
There will be times it seems new prospects aren’t filling out those forms, subscribing to your emails like they used to or they aren’t buying from you.
It’s not the time to quit. It’s the time to evaluate.
Are your strategies aligned with your vision, mission and purpose?
Are you meeting your goals?
Do you need to change some strategies and goals or is there another cause for the hiccup?
Don’t get discouraged and don’t run from the challenge. Face it head on and be determined. If you don’t believe in your company or ideas enough to stick it out, neither will anyone else.
Sometimes, you have to lead by example in order to get the results you want.
Blogging doesn’t have to be a waste of time. In fact, if done right it’s the best thing you will ever do for your businesses marketing.
What blogging does for you is establish that you’re competent, capable, that you understand your prospects and customers.
When done right blogging will create a community around you that will read, comment, share and even send your business referrals both directly and indirectly.
There is one other benefit… you do the work once and people still keep coming back to it. For example, there are articles I wrote in June that are still heavily read and commented on. Your blog articles, podcasts and videos actually help you as they age.
Articles like these from May and June of 2014:
Isn’t that cool that I am earning clients and money from the work I did six months ago?
I have personally met more people, earned more website traffic, and earned more prospects and customers through my blog than in any other form of marketing I’ve done hands down!
If you don’t have a right mindset, aren’t willing to learn something new and you’re not willing to gut it out then you may be right. Blogging will be a waste of your time.
But, if you are willing as I said earlier in this article to master the art of being a business owner and a good marketer you can build a business either offline or online through your blog that will be the best time gainer you’ve ever had!
Let me give you one more reason this that content marketing and blogging is powerful.
Your goal as a business is to find and connect with your prospects, ie those who are ready, able and willing to buy from you.
By doing everything I mentioned above it has earned me an opportunity to be a regular contributor on websites like SEMRush.com and now in Business 2 Community (coming soon).
I’m also working with several major business journals on the east coast to contribute regularly to their publications.
And, for example, I was mentioned in two awesome blogs just today. Adrienne Smith and Sylvianne Nuccio both included, mentioned and linked to me in their articles. That happened nearly 150 times from June to December of 2014 by great bloggers such as:
Just to name a few…
Do you think I might have met some new people? Earned some new customers? Made a few new friends with other influencers?
That’s why I created the “Foundations of Internet Marketing” so that you can learn with me one-on-one exactly where to start. It’s cost effective and the program will change your business forever.
Want to learn more and get a free one hour session with me? If so, click here to learn more about the Foundations of Internet Marketing or the image to the right and fill out the form today on the Foundations of Internet Marketing page.
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