Have you ever tried to assemble Lego’s?
There are hundreds and hundreds of pieces. No, forget hundreds; it feels like it could be a thousand pieces.
You start assembling the pieces and one minute turns into two minutes when you look up and realize it has been three hours. Your neck hurts, your back aches and your legs are sore from all of the twisting and contorting looking for minuscule pieces.
The worst part is that the directions don’t make any sense to you; and you have an child that just wants desperately to play with that new toy; but the minute you finish you feel like all the work you put into it will be a waste once that child gets a hold of it and destroys the work and suffering you’ve put into it.
The closer you get to thinking you’ve got it figured out… BAM!
You can’t find that one missing piece because you assembled it by accident somewhere else and you don’t know which piece it even is. Or, maybe the dog ate it?
Your Lego set is incomplete and worse yet, you have to start over.
Online Marketing Can Be a Lot Like Creating a Lego Set – Assembly is Required
How many business owners, entrepreneurs and marketers are trying to build their business through online marketing? Many spend considerable money and time trying to learn the next new thing or “how to” that will earn them more traffic to their websites and blogs, engagement on social media and money in their bank accounts?
Some of you are doing nothing more than running yourselves in circles.
You keep learning how to do something but you’re not following the directions or you’re assembling the wrong parts in the wrong places; or maybe the directions seem foggy?
How many times do you feel like you have to start over after you learn a perspective or strategy and then run out and try to change what you’re doing all with the hopes of meeting new prospects that will turn into more money?
In essence, you’re chasing cash instead of growing your own knowledge and maturity level online. Chasing is always a losing proposition.
In reality, what you did changed but the results remained the same.
Frustration, frustration and more frustration.
This is supposed to work, right? The parts are all right here so why isn’t it coming together the way it is supposed to?
After all, why would someone who is successful and knows what he or she is talking about share their knowledge if it doesn’t work?
I spend a lot of time every day doing nothing else but reading, engaging and networking with bloggers on their websites and social media. Many of them are writing very helpful and interesting articles, but their articles may not be of help to you.
Because you’re missing one piece and that piece is the most important one!
How Do I Assemble My Online Marketing Properly?
I’m going to cut to the chase today and try to make this short.
The real piece that you are missing is found in this simple formula:
Clarity + Focus = Execution
You’re spending all of your time in the “Focus” and you’re neglecting your clarity. In essence, you have the cart before the horse and you’re focusing on the wrong things.
Clarity is focusing on understanding your business; both emotionally and logically.
Focus is creating strategies and goals. This is where “how to’s” happen.
Can you see why researching and executing “how to’s” can be a waste of your time if you haven’t done the hard work in your business?
Don’t allow technology to be the scapegoat for the results you have gotten thus far. Technology is not the problem; your lack of clarity is the problem. All technology can do for you is expose your level of clarity to an audience and through it build competency. If they don’t feel you are competent and can’t talk to them directly; they won’t engage with you any farther or buy from you.
You need to solve this problem!
How can You Gain Clarity?
Clarity is a function of learning your business. I realize I just lost about half of you or more. You’re going to argue with yourself that you know you your business. If you find yourself arguing or rationalizing in your mind right now that you know your business; I am willing to bet that 99% of you don’t and I can prove it if you have an open mind.
Let me ask you just one question: “What do you do?”
I love that question because it’s so revealing.
Having clarity around your business is not the same thing as creating a business plan or processes. Clarity deals with communication and most of us stink at communicating. I say that because I want us to get real about it.
We don’t have to struggle at communicating; we just have to learn how to do it.
I spent my first five years in entrepreneurship discovering how to message my business and be different that my competitors. The next three years I spent discovering myself. I made a lot of mistakes, entered into business relationships with the wrong people, and learned some really hard lessons through really valuable experiences.
Because I didn’t have clarity around my business.
It took me ten years to figure out “what business I’m “really” in.”
Most of you still don’t know what business you are “really” in and for the moment that’s okay; but you cannot stay in this space.
If you’re not careful, you will end up with bad marketing like a recent M&T Bank commercial I saw.
How M&T Bank Commercial Got it Wrong
I recently saw a TV commercial by M&T Bank. I was mesmerized at the lack of comprehension they have about their business. This is a highly successful company!
It starts off by introducing us to their customer who says “we are in the people business.”
WHAT? Are you kidding me?
What does that even mean? How is that helping anyone?
That’s a cop out. It says nothing and it means nothing. Of course they are in the people business. We are ALL in the people business. It doesn’t matter if you’re in a service, manufacturing or retail industry. It always comes down to people.
Here is my point; if M&T Bank with hundreds of millions of dollars in resources can get it wrong, you can to!
How Do You Tell Someone What You Do?
If you’re like 99% of people you will simply answer the question after your nerves jump up a notch and you take a gulp; and you’ll tell them what you do as best as you can hoping they love what you do.
But, you already know they probably don’t.
Because they don’t “really” want to hear about what you do; It’s just a pleasantry.
But what if they hear how you’re making a difference in a way that appeals to them.
They don’t want to hear you talk about yourself and how great you think you are and yet that’s what the overwhelming majority of us do.
How Do You Know When You Have Clarity?
You know you have clarity when you have mastered the craft of knowing your business so well that you can share with anyone, with any personality or need, at any time how you can make a difference for them in a way that is compelling, interesting, relevant, inspiring and engaging.
It means you know how to answer the question of “What do you do?” without nerves or blinking.
It means you have taken the time to understand how your business makes a difference in the world. Not through your lens, but through the lens of others.
Think you can do this by yourself?
Think again. It’s impossible. You need to find that one piece that is missing. You can try over and over again to do it on your own and waste a lot of time and money or you can get help and get on track faster than you thought was possible.
You don’t have to assemble the Lego’s without poor instructions anymore…
Where to Begin
If you want to learn a process that can get you on the right track and help you avoid the frustrations of the future I want to encourage you to visit our Begin Here page and learn the foundations you will need to be successful in marketing your business online.
You will learn how to create clarity and focus for your business as well as how the internet works for business.
Visit my Begin Here page and start learning how you can earn the clarity that will lead you to the right focus and will result in the kind of execution that delivers results.
Do you have a comment, question or idea? Please leave it below. I would love to converse with you.