Should Digital Marketing Lead or Follow?

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Last week, Angie emailed me and asked if her digital marketing should lead or follow her offline marketing for here consulting business? Angie owns a business consulting practice in Ft. Lauderdale, FL and she has struggled with this question for nearly a year. Her business has been steadily growing but she has big hopes and dreams […]

Text Blogging No Longer Breaks Through the Noise

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After two and half years of blogging, receiving numerous blogging awards, and meeting some amazing people along the way, I’ve determined that it’s no longer worth breaking through the noise and continue text blogging. As with all things, one must constantly test, measure and evaluate what is working and what is not working. Text blogging […]