The internet is full of articles by different people that all say the same thing in a slightly different way. Just browse the marketing blogosphere and you will discover titles that have similar headlines like “7 Ways to…” or “Five Ways to Gain a 1,000 Twitter Followers?”
After a while, it all starts to look the same. It’s as if we are taking other people’s content and just re-writing it as our own. No originality, thought or uniqueness.
Yet, we wonder why we are not connecting with influencers or audiences and we are certainly not getting noticed, not getting new loyal readers or people that are buying from us.
Be Different, Stand Out, Get Your Own Voice
Let’s be honest, it can be easier to watch other blogs and see what people are sharing and commenting on and then write on what they are writing on because it must work. And, it’s easy to get lazy and re-write other people’s ideas without experimenting and discovering how you are unique, relevant and different.
I also see infographics that are sharing what types of titles and information people are clicking on the most. There can be value in that, but the problem is everyone starts writing over each other. It’s like the stock market of bloggers… you know at the stock market where everyone is in a frenzy yelling to get there information in and it looks like and is utter chaos.
Here is my problem. Who cares!!!!
My job is not to gain massive readers. Do I want that? You bet I do.
But what do I really want?
What is the real purpose of my blog?
I hope you’re starting to ask yourself those two questions if you are thinking of blogging for business or you already have a blog?
What I really want is to be thought of as original, different and unique. I want to be considered a thought leader who offers a different perspective and ideas that are unique and sometimes even out of the box. Other times the ideas are just common sense but we don’t see it because we are too close to our businesses.
I want to bring ideas to the table that are fresh and interesting in order to help my readers.
I have a firm philosophy that if you come to my blog and read it and don’t come away with one idea you can use to help your business, I’ve failed you!
For example, in my recent article “One Over the Top Idea To Help You Grow Your Offline Business Online” I shared four ideas to help an offline business connect with their customers in the store and move them online. The ideas I offered are unique, fresh and mine and I have NEVER seen anyone do them before. But if they did I guarantee it would be a success!
Can you imagine the excitement around a business that is fun, entertaining and engaging all at the same time both in the store and online?
Your job is to find who you are and what makes you different. Then, drive it home online. Be yourself, stop being someone else.
Your experiences, passion and unique personality ought to shine through in your blog and social media posts; and your personality ought to jump right off of the monitor!
Stop Being Boring
When you write the same type of articles that everyone else is writing it’s boring and to be honest it’s a waste of time. I don’t want to read the same subjects over and over again.
That’s boring and we all know it.
So let me share some people who have found their own voices and are anything but boring!
My buddy Ryan Biddulph is about as unique as they come. Ryan blogs from Paradise and I have to tell you that his blogs are interesting and fun. Here is what he says his purpose is on his blog:
“Blogging from Paradise – our community – is the place to boost your blogging income and generate more traffic. If you really work at blogging you can retire to a life of island hopping through smart blogging.”
Adrienne is one of the most unique people I’ve come across in my blogging travels. What I love about Adrienne is in a personal phone call I had with her recently she was the most genuine and caring person I’ve come across in a long time. But that is also her blog! Her personality shines right through it in every paragraph. She just says things the way she sees it in her own unique and interesting way.
As a result of just being who she is, she has learned all there is to know about relationship marketing because she is a relationship building person. Her articles get comments in the hundreds. Why? Because people connect with and we just cannot help ourselves. LOL…
Kevin has created an amazing blog at Be A Better Blogger. What makes him different is his unique way of taking a serious subject and making it light-hearted and fun. He’s memorable and everyone who follows Kevin knows when he’s writing or commenting. We don’t need to see his name to know it’s him.
He has his own unique style and way of sharing that is witty, humorous and draws us in until we get his point. And we do get his point it’s powerful.
Andrew is one of those writers that after you read his work you’re left wondering what just happened?. You feel this thing in your gut and you just know you have to follow his advice and direction because when he writes as if he’s writing to you.
His articles are very detailed, thorough and most importantly helpful. He makes a difference for his readers with his candor and how to’s.
Donna is one of the most social people I’ve come across online. But, she has taken her own special view of online marketing that is relationship driven and branded it as attraction marketing.
Her articles and viewpoint always come from the context of how are you attracting those who really need YOU! She too is fun, interesting, and easy to read.
Okay, here is a person that has just flat out interested me through her writing and her style. But I can’t tell you why? I just resonate with her content around blogging and marketing. Her perspective is very different and eye opening to me.
She is a playwright, composer, actress, singer, Mormon, DIYer, entrepreneur and aspiring vegan. Her various talents and artistic way of sharing is so different to my style of thinking that I learn from her each time I read her blog on how to engage with those who are different than I am in the way I think and interact in the world. Brittany is just refreshing.
Traffic Generation Café with Ana Hoffman
If you read blogs at all on marketing you’ve probably come across Ana at one time or another. Her blog is fascinating and isn’t just another one of those “how to” blogs that tell you what to do.
Nope, she tells you like she experiences it and what the results really say about marketing. For goodness sakes one of her recent articles is titled “Why Traffic Generation Café Is Not Making as Much Money as It Should.”
Does it really get any more real than that?
Being Different Will Bring Results That Will Speak For Itself
It’s hard at first to figure out how you’re going to be different. The reason is that too many are fabricating themselves, they are forcing themselves to be different or trying to take on a celebrities personality instead of just realizing that you’re already unique and different.
You have a unique personality, experiences, training, and a history that is your own. Use it to your advantage.
I’m often asked why does one person turn into a star and another who writes for years struggles to get any real traffic on their site. Are the successful just lucky?
Not at all!
We’ve heard the saying attributed to the Roman philosopher Senneca; “Luck Is What Happens When Preparation Meets Opportunity.”
When your opportunity comes are you ready to seize it?
Here is a few ways to figure out how you are different:
- Define what business you are “really” in. Ask your best customers or readers and a few you just met how they would answer that question. Ask as many as you can and get a solid random sample. The point of this question is to learn how your readers, prospects and customers view you and your business. In their eyes what makes you unique and different.
- What problems do you “really” solve? Again, this isn’t from your point of view. You are probably too close and never even thought about this question. It isn’t about you, it’s about your readers, prospects and customers. You learn here how you are different and how you can communicate with them based on what they need and want; not based on what you do.
- Who do you “specifically” solve the problems for? Again, this is important because you will be talking and writing directly for them, not for everyone. This will help you be perceived very differently when people feel like you’re writing for the one person who’s reading the article.
When you’re different, people will naturally gravitate towards you. When you’re different influencers will want to learn more about you and connect with you. But, you have to figure out how to be unique an different and then be… DIFFERENT!
You’re blog will love you, your readers will love you, your prospects will want to buy from you and your customers will become raving fans.
If you’re a regular reader on my blog, I would love for you to tell me in the comments below how you think I’m different. Tell me how you think you’re different.
If being different and unique is something that is holding you back in your blog and you’re not getting the growth you need or want in your business, I would love to chat with you. Do you remember when I said that your job is to find who you are and what makes you different? I realize how hard that is to do by yourself. In fact it’s impossible.
Are you ready to be different and distinguish yourself from your competition? If so, click here to learn more on the Begin Here page.
Again, if you’re a regular reader on my blog, I would love for you to tell me in the comments below how you think I’m different. Tell me how you think you’re different.