The Good and Bad: Why Artificial Intelligence is About to Transform Your Business and What You Can Do about It!

Author : , Date : November 19, 2015

The-Good-and-Bad-of-artificial-intelligence

 

Most business owners and entrepreneurs are not paying attention to what is happening in technology and one day soon they will wake up to find a new world that they were not prepared for.

Every industry and every business will be affected by the advancements of artificial intelligence over the next few years whether they like it or not.

Thanks to Naomi, a commenter below, I learned of how McDonald’s is creating a robotic workforce in Phoenix, Arizona. Here is a point of view to consider; if you take an entry level job and expect higher pay and at the same time lower prices there is a breaking point. We can’t have both.

In the video below from CBS News in September, 2015 titled “Will artificial intelligence overtake humans in the workplace?” they talk about the danger posed to the workforce. Some highly credible technology authors and experts suggest than within the next decade nearly 70% to 80% of all jobs may be lost to automation, artificial intelligence and robots.

I encourage you, read my full article before you watch this video. Some perspective may be helpful and will give you  framework to consider as you take it in.

You will have to watch a 30 second commercial before the pieces starts but it’s well worth the wait:

 

 

In another article by U.S. News and World Report they state; “The Pew Research Center recently surveyed a group of scientists and other analysts. Of these experts, 48 percent said robotic advances will have displaced a significant number of blue and white collar jobs by 2025…”

On a practical note, you may not realize it but Google is now a full blown artificial intelligent technology and Facebook is headed there as well.

You may not even be aware that Google has an Artificial Intelligent Chief. His name is John Giannandrea. Giannandrea believes that computers are actually quit dumb and incapable of understanding the complexities of our minds as stated in this article in Fortune Magazine.

Mark Zuckerberg, founder and CEO of Facebook, declared this week in the Daily Mail that “Facebook will be ‘better than humans at vision, hearing, language, and general cognition’ in a DECADE…”

 

What’s the Point and the Upside?

 

Okay, so that’s one aspect of the negative. Never mind the doomsday fears which are being talked about among leading scientists like Stephen Hawking and Elon Musk, and many, many more of which some are shared in the first video above on CBS News.

Will there be jobs lost? Yes.

Will the economy undergo a radical transformation unlike any we have ever seen before? Yes.

Will we be a workless society? I don’t believe so.

First, I think that human beings will always want interaction with other human beings. That may mean we all “serve” one another through service based businesses instead of through manufacturing. There will always be a need for a person to interact with another person.

We are social creatures and we will always be social creatures. Science has proven this over and over again that social interaction is vital to our health, mental state and well being.

Second, I think that the systems and AI that is created will complement our lives and businesses once things settle down and the reality takes hold over the science fiction. That means we can choose to be afraid of it or we can decipher where to take advantage of it.

Technology is changing society and the truth is if we are not aware of what’s happening we cannot change with it. We will be forced to react to it and that’s never a good position to be in.

In the same US World News and Report article I referenced above, they state; “the other 52 percent (of scientists) predicted innovation will create new industries.”

There you go!

That’s what I believe the likely outcome will be.

 

What Does it Mean on a Practical Level Both Today and Tomorrow for Existing and New Businesses?

 

What it means is that many people will be without jobs. However, consider that today, nearly 1/3 of the United States population has already given up on looking for work. Recent numbers put out by the Federal Government show that nearly 96 million people are not participating the Labor Work Force.

That’s why the unemployment numbers look good right now because those folks aren’t counted.

Millennials graduating college are finding it harder than ever to find good paying jobs that will support their college debt and their living needs. Many are returning home to live with Mom and Dad because the jobs they were promised if they got an education are simply not there and likely never will be.

On November 6, 2015 the New York Times came out with article that has a headline that says “Toyota Invests $1 Billion in Artificial Intelligence in U.S.”. What is going to happen to all of those jobs? White collar, blue collar or any other color for that matter?

What I believe is people are going to go back to the roots of our founding as a country and began starting businesses again.

I believe we are about to rediscover entrepreneurism as not something people do with access to venture capital but something we because it’s who we are!

How refreshing is that to consider!!!!

We’ve bought the story that we have to get an education in order to get a J.O.B. that no longer exists or will not exist in the near future.

But thousands of years of developing an economics that says if you want to eat you have to work or if you want meaning in life you have to contribute, is not going away; EVER!

What this means is each and every business owner and entrepreneur MUST start thinking very differently about their business if they are going to make the transition.

While we are going through this transition it’s those who can make the change in mindset and practical application that I’m about to share whom I believe will excel, thrive and make it.

The new middle class and wealthy will no longer be employees but instead they will be business owners and entrepreneurs.

In my previous article titled “Why Digital Marketing is Complex and How You Can Simplify It” I share how simplicity is vital to a business’s success. Simplicity is the friend of business as it is critical creating a SIMPLE message that leads to a compelling vision that is inspiring to a specific audience.

Simplicity and messaging is at the heart of every business yet is the most ignored aspect of business today in my opinion.

 

How has it gotten so complex over the last five years that we have lost our way and are about to be eaten alive by what is coming and how do we change it now?

 

Over the last few hundred years we have learned to think in a mass marketing mindset that is disruptive to the audience.

Newspaper ads that gave only a little space for a business to talk to everyone in hopes of reaching a few.

Radio ads that had mass appeal and opportunity starting in the 1920’s to talk to millions in hope of reaching a few hundred or a thousand customers.

TV ads in the 1940’s became dominate by the 1980’s with the same intent and purpose.

By the 1990’s it was direct mail…

In the last fifteen years we’ve seen an explosion digitally via email, websites and then social media. We’ve seen the rise of the mobile smartphone and tablets that can connect us and do things unimaginable only 24 months ago.

In the modern times we find ourselves we have tools that give us direct access for less than ever before to audiences who are able, willing and ready to buy.

Yet, instead of talking to and with them we end up talking broadly to everyone and in turn we reach no one.

The internet is changing everything and AI is now behind it.

Remember I shared earlier that Google and Facebook are becoming forms of AI. They generate so much information in one day that it is mind numbing and they are putting that information to use.

Here is what they are learning about you and your customers:

 

  • They are learning that you don’t have the communication skills to talk your audience’s language and meet their needs, wants and desires.
  • They are learning that customers don’t want to be sold but they do want to buy.
  • They are learning that you are only interested in yourself and not your customers.
  • They are learning that your customers want an experience that shows you understand them.

 

Here are a few videos from a recent IBM study that get to this very issue and I hope you’ll watch and pay very close attention to what they have to say:

 

 

 

That’s the whole point folks! People are telling the AI all about what they want. Search engines and social media are learning how to match what people want with content and services that give them what they want.

 

The Key to Overcoming AI

 

Don’t try… don’t manipulate… this isn’t the old Google that relies on long-tail-keywords anymore. The algorithm is learning and growing and can already tell intent of search.

Did you know that the predominate problems businesses are facing have nothing to do with technology?

According to the 2015 B2B Web Usability Reportthe #1 reason 50% of people leave a website immediately is because of a lack of message.

I shared a few videos above from a recent IBM study that said nearly 80% of people believe business don’t understand them as individuals.

That’s what consumers of any business or industry ultimately want and that is a part of the competency building process.

These issues have nothing to do directly with technology. Yet, technology already is evaluating your businesses ability to directly and specifically communicate with your audience through your website, blog, videos, podcasts, social media posts, email, etc…

Here is what you must do in my opinion starting relating to your consumers today:

 

  1. Discover the problems you are passionate about solving. This is what makes you different from any competitor and attracts people to your business. It does not depend on what you do or the industry you are in.
  2. Learn the tangible values that people experience through your business and how they feel about the experience.
  3. Learn the “specific” solve the problems you solve, needs you meet or desires you fulfill in each individual tangible value.
  4. Learn who you “specifically” solve each problem for, meet each need or fulfill each desire.
  5. How your product or service is a solution, meets the needs or fulfills the desires.

 

You must learn to communicate by solving one problem, or meeting one need, or fulfilling one desire for one person in each individual piece of content.

You have to make the content about your audience. It’s the old principle of no one cares how much you know until they know you much you care… you demonstrate you care by being relevant and meaningful.

The future will no longer be about mass marketing. The future is rapidly becoming today. Can you communicate in a way that gives people a reason to engage with you, network with you, refer people to you or buy from you?

AI will continue to learn and grow and our ability to be transparent and open and solve peoples specific problems, meet specific needs or fulfill a specific desire is key.

Technology can and will only do so much in my opinion, no matter how advanced it gets. Yet, it will change our lives forever and either make us better for it or worse off.

There are risks but there are also major rewards.

If we are aware of what’s happening around us we can take advantage of those changes in a positive way that benefit both us and those around us; including our prospects and customers.

New businesses will come, the economy will change and those who can learn, adapt and change with it are the ones will reap the rewards.

Are you up for the challenge?

If so, I would love to talk with you and learn about your business, message (or maybe lack of message) and offer you some ideas of you can prepare for the coming future. There is no obligation or commitment. Simply click here or on the image below to schedule a one hour consultation with me.

 

free-consultation-with-don-2

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Don Purdum

Don Purdum

Don works with businesses to help them discover who their customers are and what business they are "really" in. He is an award-winning blogger and branding / marketing consultant.
Don Purdum
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26 thoughts on “The Good and Bad: Why Artificial Intelligence is About to Transform Your Business and What You Can Do about It!

  1. Hi Don!

    So glad that I ran into this article because the future is something I’ve been thinking a lot about as well, but many people have seemed to ignore. The adoption of artificial intelligence is going to transform everything and many people do not see it coming. I believe the adoption of virtual reality is going to be a gamechanger as well, maybe the biggest thing since smartphones.

    One thing we know for certain is that change is coming and it’s coming quickly. Technology is growing at an exponential rate and even just in the last 15 years the game has changed completely. I was talking with my grandmother the other day and she told me that if I would’ve showed her an iPhone when she was a kid, she would’ve thought I was an alien. It’s incredible to think that future technology that will impact every aspect of our lives may not be something we can even imagine to ever be possible.

    While overall this is definitely going to improve our overall quality of life, it does raise many concerns in terms of unemployment. The entrepreneurs and the people actually designing and programming the robots / AI are going to be the real winners here, I think. In any case, I recommend everyone learn a bit of computer programming – it may just be an extremely important skill heading into the future.

    I could think about this all day, so I’m going to cut it off here. Very interesting topic and I really look forward to see how things progress.

    1. Hi James,

      Sorry it took a few days to get back to you. I chose to take some much needed time away for Thanksgiving.

      I agree; in fact I see ai and virtual reality being linked together into one. I wonder if in our lifetimes we’ll experience a “holodeck” like in Star Trek the Next Generation?”

      Change is already here and new changes are on the way!!!

      That’s a great story about your grandmother. I was even thinking a bit about Back to the Future 2 and how some things are coming to fruition.

      Like yourself, I do believe that the future will see more freedoms associated with entrepreneurship. It could be a very exciting time.

      I’ll choose to remain optimistic.

      Have a great week James!!!

      ~ Don

  2. Hi Don,

    Very interesting news.

    Over here in Europe I’ve already noticed how humans have been replaced in places where there used to be workers doing the job. As we talked about the other day on Skype, movie theaters here in France are functioning without cashiers, and it’s the same thing in the subway system where only a couple of stations will have humans, but for the rest it’s only machines now.

    Thankfully I’m not a customers of places like McDonald’s, but at least the process is going to be cleaner, because we’ve all heard and at times seen disgusting stories about how the food can be handled by humans. At least this will be eliminated with robots.

    All of this made me think of all the extra good reasons that we should all be entrepreneurs as the jobs are disappearing more and more.

    Great timely info.

    Have a great Thanksgiving weekend!

    1. Hi Sylviane,

      Sorry to get back to you so late, with the holiday weekend I just needed to completely disengage and have some time off.

      That has been pretty common here in the states as well. I remember in the Dallas, TX area almost every theater had a kiosk by 2012 and in some you could only buy from a person if the lines were really long. They made an exception then, lol…

      The subways are the same in both NYC and Washington D.C. as well. There is no one to talk to.

      It just goes to show you that it’s happening all over the world. It’s only going to be more so as time goes along.

      It’s interesting you bring up the sanitary issues at fast food restaurants; I think there is a good case to be made there.

      Thanks so much for your comment, experiences and insights Sylviane!!!

      I hope you have a great week!

      ~ Don

  3. Hi Don,

    It’s funny you talk about AL because yesterday I was reading a news article on McDonald’s. Their employees are upset about their pay and McDonald’s is progressing towards machines that make burgers. Apparently, it can make 10 burgers in one minute.

    We do seem to be heading in the direction of AL take over and there are few jobs that can’t be replaced by a computer. Maybe that’s why there is always so much data being collected on us all the time, so that even creative jobs (that require natural thought process) can be replaced by computers, because the computer can be programmed to understand human creativity.

    And I know you spoke of humans needing human interaction, but I think that’s how adults feel. As the generations who were born into social media (where they interact using a computer) I feel they will be more likely to accept this scary future. People with real opinions and thoughts like us, Don will be long gone!

    Sorry Don, I am being so negative right now. But as I am sure you can tell I’m not a fan of AL.

    Besides from that great post. You brought an important issue to light that most people are not even thinking about

    Naomi

    1. Hi Naomi,

      What a great example! McDonald’s has market pressures and constraints in order create profits and value. If you take an entry level job and expect a pay for it that cuts deeply into profits a business is going to do exactly what McDonald’s is doing.

      The truth is we all want low prices and higher wages. Just think about that… it doesn’t work that way in the economics but it sounds great in the politics.

      The pressure to move away from humans may be partially caused by humans.

      With that said, you make a phenomenal point about the generations coming behind us. However, for us all there is a great opportunity IF we are aware of what’s happening around us. I believe this transition can create new industries and more importantly reinvigorate entrepreneurship and business ownership.

      I so appreciate your comment and views Naomi. Thank you for sharing your thoughts.

      Have a great end to your week!

      ~ Don

  4. Hi Don,

    It’s super scary for me to think about the future, our economy, and jobs of the future. Hopefully, I’ll be able to stick with my 9 year plan and retire to a life on the road. 🙂 People don’t understand how many of their jobs are already automated or being sold out oversees because works is cheaper. Very sad.

    I think it’s also horrible that the kids that are going to college to earn a degree, graduate, and can’t get a job for whatever reasons. I think the masters at the colleges really need to focus on what is going to be needed in the future versus right now.

    The world of freelance and entrepreneurship is growing rapidly. Do you think bloggers will be robots in the future? 😉

    Thanks for making me put my thinking cap on, Don. I wish you and your family a fabulous Thanksgiving!

    Brenda

    1. Hi Brenda,

      I have a good feeling that you will be just fine and able to retire and live your dreams!!!

      With that said, for those fifteen and twenty years out the picture may look very different as I shared in the article. The key is to recognize that we are in transition right NOW and plan for it accordingly.

      The opportunities will all be there and they will be massive ones for those who don’t get blindsided. You can’t plan or prepare for what you don’t know. Right?

      It really is the young adults who are going to feel the effects in the job market. My son refuses to go to college and instead has already started 3 businesses at 20 years old. What most people don’t realize is that 70% of millionaires never go to college. Yet, they are aggressive learners, researchers and implementers. They just execute. Unfortunately, college today is all about getting a J.O.B.

      I was talking with a young lady on Sunday night who is going to school and is majoring in Business. After 3 years she has spent an enormous amount of money and has no idea about how to start, build, scale and grow a successful business. Instead, she is taking theory, accounting and courses that will benefit a corporation until the ai can do her job for her.

      Glad I could ask you to put on your thinking cap Brenda. It’s exciting. It’s really not something to be afraid of so much as it something to understand. The better we understand it the more equipped we are to take advantage of it.

      Have a Happy Thanksgiving Brenda!!!!!

      ~ Don

  5. Hi Don,

    AI can be a scary thought sometimes, but we have to try and put things in context. We don’t know exactly what the landscape will be in 10 years time, as technology advances at such a rapid rate. What will humans do and what will robots do. Its quite common for car manufacturing plants to have robots building the cars now – who would have thought about that all those years ago.

    I attended a conference in the summer and one of the presentations was entitled: “Up Periscope and Fast Forward to Life in 2050.” It proved to be very thought-provoking and covered the topic of Artificial Super Intelligence. At the moment we, as humans, hold the key; it’s us who are programming the machines. We need to be careful what we actually program – can we insert human values into a machine? Its certainly food for thought…

    Thanks for sharing your research and thoughts on the matter Don.
    – David

    1. Hi David,

      While it can be scary, that isn’t where we should be putting out focus. We have to understand what it happening today and over the next few years. Projecting out much past that is next to impossible.

      My point was to understand what is coming in the big picture and begin now to think about what does this mean for me and my family.

      We an say the following with certainty right now in the U.S.:

      1. 96 million out of 350 million people are out of work and no longer even looking because they can’t find meaningful work.
      2. Technology is changing at the fastest pace in history and is absolutely replacing humans in the workforce.
      3. Our educational system is trying to prepare our kids for jobs that don’t exist or won’t exist.

      How can you be prepared to take advantage of something if you’re not aware of what is happening around you. I believe that in light of what is going on that the opportunities can be huge!

      2050 is a long time away and I’ll be 79 years old. I agree with the assessment that AI will be what we tell it to be. I’m not concerned about doomsday, Terminator type things.

      But, I am hoping that people can recognize what’s happening around them so that they can take advantage of the opportunities that opened in the vacuum.

      I appreciate your comment David and thank you so much for contributing to the conversation!!!!!

      I hope you have an amazing end to your week!

      ~ Don

  6. Hi Don,

    I’m actually glad you covered this topic, and given the nature of the content you write about, I’m not surprised you brought it up.

    It only drives home the point you make about truly relating to people in an authentic way.

    I have no doubt that we are living in a time that drives home the need to do some deep soul searching and observe what’s taking place around us. Especially what we are being told, and by whom.

    We will also need to allow ourselves to stay open and use our creative natures in order to not be (at least as) affected by the changes taking place. We live in a world consisting of constant thought suggestion. It’s more powerful than most realize.

    I have no doubt that technology offers some wonderful things. So does science. The idea, however, is not to allow either of these two assets in our lives to “get to big for its britches”.
    In other words, all things in balance. We can use technology, but if we’re not careful, it will certainly use us.

    But I do see more people getting closer to nature, being innovative and communicating more with one another. People are using their imaginations to create things and explore new territories.

    This is what it will take.
    That and a good dose of self-awareness. An independent mind is a terrible thing to waste.

    Thanks for posting this, and have a very Happy Thanksgiving 🙂

    1. Hi Dana,

      It’s a really serious issue and it’s not only going to affect the jobs market it is going to affect the way we do business. Perhaps one day I’ll do a complimentary article on that subject. Is that something you would be interested in?

      Some deep soul searching will definitely be taking place as the transition takes hold.

      Imagination… that’s a great point! In fact, that imagination will be needed in ways many of us have don’t since we were kids. We gotta unleash that creativity!!!!

      There is going to be a massive amount of opportunity but the key will be learning how to message ourselves. Messaging is going to be more important than ever as mass marketing continues to die off while at the same time the mindset exists.

      Self-awareness is going to be massive!

      Thanks so much for your comment Dana. I appreciate your insights.

      Have a Happy Thanksgiving!!!

      ~ Don

  7. Hey Don,

    I’m starting to see information access is becoming more and more convenient through search engines and social media.

    But I had my own experience in “getting canned” in a previous job. I worked in a university importing data to send documents of requirements to incoming freshmen, transfers, grad students, and foreign students. I was doing this for about 9 months then all of a sudden they found an automated way of doing this. This wasn’t the best feeling in the world, but then again, I had my freedom back and plus I was looking to work somewhere else anyways. So it worked out.

    But anyways, I can definitely see this happening more often in the near future. This is one reason why I became a solopreneur and start investing in home business, stocks and slowly into real estate. The transition period going from full time job to entrepreneur is a bit of a challenge which is why I believe it’s my calling to create that bridge for those who want to start a home business.

    Thanks for sharing this information! Have a great week and a great Thanksgiving!

    1. Hi Sherman,

      Thanks so much for sharing your experience. I believe there will be many more like you who take the plunge and find their own ways! Kudos to you!!!!!!

      Getting freedom is vital to a great life. Isn’t it?

      It’s exciting and challenging all at the same time. But, it’s so worth it and I really believe self-employment is the future economy. Back to where we’ve come from.

      I hope you and your family have a Happy Thanksgiving Sherman!!!!

      ~ Don

  8. Hi Don,

    I’m so glad I picked today to drop by. It’s not the artificial intelligence that bothers me. It’s the substitution of humans with automation that irks me. As you say, there is no substitution for human interaction. Yet, the big box stores continue to install self-checkout registers and make it very difficult to interact with humans.

    There is a local home improvement store that consistently keeps one register (with a cashier) open at any one time. I avoid that store like the plague. On the rare occasion when I do go there, I give them my “two cents worth” on their survey.

    Now, the chain restaurants are doing the same thing. All the major chains around here are introducing the self-serve kiosks. (I’m sure you know the kind.) You can order and pay without involving the waitress. Your
    children are bored with their cell phones? No problem, they can play games while they wait for their food.

    Both my husband and I refuse to use the self-checkouts. However, at our lastvisit to a major chain (Chili’s), our waitress confided in us that while the local management did not pressure them, their corporate office had instituted a policy where they were rewarding their staff with better shifts based on the percentage of their customers who self-checked out. Honestly! I could boycott those restaurants but does that really help the waiters and waitresses?

    As for the artificial intelligence when shopping online, I’m all for it! I can locate things online that are elusive to other members of my family. Either I’ve learned how to search really well or not clearing my browser history may be working for me. 🙂

    Sorry I’m venting. (I sound old.) That’s what happens when you write thought provoking posts Don. I hope you’re having a wonderful week. Happy Thanksgiving!

    1. Hi Sherryl,

      I’m glad I stir the pot, lol… It’s good to hear from you and you opinion.

      It’s really amazing how every singe industry is being affected. I hadn’t even thought of the restaurant industry but it makes sense. The good news for the wait staff is that they still have the same job and responsibilities. The only difference is it seems the corporate side wants to take the pay option away from the staff to the computer.

      Just playing devil’s advocate… there is a lot of credit card theft of staff who steal the credit card numbers and info and by not the patron paying via the kiosk it takes away that potential and liability. My guess is that the company saves a lot of money from many different angles – insurance liability and theft losses – not to mention their reputation and loss of repeat business as a result.

      I know that AI and robotics (which I really didn’t talk about) is going to disrupt industries at a massive pace. Perhaps it will put human interaction back where it was before the industrial revolution where families were together and parents were more involved in raising their kids?

      Just a thought…

      I hope you have a very Happy Thanksgiving and a wonderful weekend!!!!

      ~ Don

  9. Hey Don,

    So sorry I’m just now getting by but my end of the week didn’t exactly go as planned. lol…

    I had read an article some time back on Forbes I believe it was where this CEO was predicting how jobs would be declining in the coming years do to so many of them being automated. I did watch the video where the guy said that there are still people behind the automation and he didn’t see that happening but I think it depends on the jobs actually.

    I know for a fact that right now jobs are hard to come by. I know that’s only going to get worse because companies are finding better ways to fulfill some of those jobs which means humans will never be a part of those again. People need to start looking to their future and not waiting until the last minute for the other ball to drop.

    Google isn’t just helping people with long tail keywords any longer, they’re helping us with complete sentences. They still aren’t exactly finding the best information for us which is why we need to be everywhere. In order to have success though you need to be speaking to your target audience or being in front of just anyone won’t benefit you at all. I’ve just seen so many people waste so many years just being in front of people and still not get any good results at all.

    This post does bring some things to the forefront and I do hope that they’ll understand what it is they need to be doing in order to grow their business and reap those fabulous rewards. If not then that’s what you’re for my friend.

    Thanks Don and have a wonderful terrific week. Happy Thanksgiving.

    ~Adrienne

    1. Hi Adrienne,

      It’s going to be an interesting few years, or decades for sure. Our economy is going to change whether we like it or not. This will be very different than the industrial revolution. However, I do believe that it will bring about a whole new opportunity for those of us who see it, recognize, acknowledge and leverage it.

      I don’t know how much I agree with the guy in the video. The whole point of the AI is that it can learn, evolve and become independent. The question will be not if this happens but how long will it take to happen.

      In a sense though, I also think he is right. I imagine the best of it to be more like in Star Trek… holodecks, computers that can provide information at a whim and can react faster to needs than we can.

      There are some very positive aspects to it as well. But, transformation can be intimidating and scary – especially when it happens and we’re not prepared for it.

      I believe we need to be discussing this more in the business community. I didn’t even address The Grid, https://thegrid.io/, the artificial intelligent web design system. It’s going to be revolutionary and there are several coming that may be even better and easier to use.

      It’s about to get exciting so hold on tight and enjoy the ride!!!!

      I hope you have an amazing and wonderful, and Happy Thanksgiving. Please say hello to your Mom for me and I hope you guys have one of the best Thanksgiving’s yet!!!!

      ~ Don

  10. Hey Don,

    Very the thought-provoking post here.

    I think you’re right. Many people aren’t prepared for it, or just too blind to see it. Many jobs are being automated because they can “build it faster” and that leaves many people unemployed. Business is constantly changing and people need to either figure things out or come up with a contingency plan to make it.

    That’s why I’m so pro anyone who decides to start their own business. As the years go by, no job is certain. That’s why you need to pave your own future by working for yourself.

    Excellent article here.

    – Andrew

    1. Hi Andrew,

      You and I are talking the same language!!! I really believe we have to get out of this mindset of getting expensive degrees to find a job that may or many not exist in the near future

      I want to be a catalyst to help people start businesses and be successful in business!

      I appreciate your comment and your heart Andrew!!!

      Have a great week my friend!

      ~ Don

  11. Hi Don,

    Thanks for this thought provoking post.

    What I like about you is that you create content that is more than the usual ‘how to’ content that many bloggers seem to give their focus. While I love instructional blog posts, I also enjoy content that is more strategic and looks at the big picture – and this post fits the bill perfectly.

    One of your comments stood out:

    “The new middle class and wealthy will no longer be employees, but instead they will be business owners and entrepreneurs.”

    We already see this happen in a big way in many countries and regions. Massive disruption in the way business has been done made many people redundant. Among those who have jobs many are underemployed in dead end jobs with no future. Middle-class incomes have plateaued as a result.

    While many people are threatened by all this disruption, I see it as perhaps a once in a lifetime opportunity for ordinary folk to strike out on their own and create their income streams working from home, or wherever they want.

    The saying the more things change, the more they stay the same, still has a certain amount of truth to it. Apparently 100 years ago more people were self-employed than were in jobs. Then the industrialization era saw the massive growth of big manufacturing businesses that had quite an appetite for employees. The corporatist state satisfied the insatiable demand for labor by structuring educational facilities to be more like employee sausage machines for corporations.

    Now we’re in the digital era – lots of disruption but countless opportunities too.

    I have this quick story……

    Last week I was talking to a prospect. She was telling me that she was one year into her mature age MBA program (she is 40). After congratulating her, she said she was thinking of quitting. Why? This is what she said: “I have formed the view that MBA’s etc. are a complete waste of time and money. The world doesn’t need more MBA’s – it needs more creative people with ideas and vision.”

    She then told me she wants to be an online entrepreneur and has now lost all interest in being an employee of a large impersonal corporation.

    Bringing it back to the world of online marketing and blogging, I guess it’s true to say that more change is on the way. But this should present more opportunities for switched on marketers. No matter what happens if we stay true to the basics (build relationships, acquiring more competence, crafting a compelling narrative that really hit the spot with our audience etc), we should do just fine.

    Thanks for this post, Don. I loved it.

    Kim

    1. Hi Kim,

      Thank you so much for your kind words and fantastic comment!!!!

      I think the disruption is just beginning when you look at all of the industries that are about to undergo massive transformation.

      – Transportation
      – Manufacturing
      – Retail
      – Services
      – Government – especially in the areas of law enforcement, military and intelligence

      I could go on-and-on.

      That’s a fantastic story about the lady and the MBA. I have met numerous people who now believe it’s a waste of time as well. Last night, I was speaking with a college student studying business and I asked her the types of classes she is taking and what she hoped to learn.

      Her goal is to start a business soon. Sad thing is schools are not in the business of teaching entrepreneurship. They have yet in six classes to talk about how business works:

      1. Marketing
      2. Sales
      3. Product delivery / services rendered
      4. Customer Service
      5. Administration

      She looked like a deer caught in the headlights. We are training people to get jobs that won’t exist in the near future instead of training to learn how businesses really work and how to think critically.

      Is it no wonder so many are in for a rude awakening?

      Great post again Kim. I appreciate your thoughtfulness and insights!

      ~ Don

  12. Hi Don,

    Thanks for putting together this information. I find it fascinating. I often tell my husband “I’m having a conversation with some bots” Sometimes one can tell the difference between a real life person and a bot especially when it comes to brands.

    Now I am a shop-a-holic. I love shopping but most of all I love the “deal.” So here is how I like to cyber shop with bots: I go to Amazon..find something and put it in my cart. I leave then go to another site put the same thing in that store’s cart. I may do this a few times. Now I go to Facebook and they all have a re-targeting pixel for me to see. The bots are at bot war. To make a long story short within a week I get that sweater I wanted at half the price. Boom!

    Will we be replaced? Never because human interaction is so needed. No matter how sophisticated cyber systems can work, they can never convey the specificity of a human. Maybe I’m an optimist, but that’s how I see it.

    -Donna

    1. Hi Donna,

      I find it fascinating as well! There are going to be so many changes start to happen so fast that for those who are unaware it could be catastrophic.

      I love that you are having some conversations with “bots”… lol. You never know? 🙂

      There are some really good aspects of these changes at the same time there are extreme negatives. We just have to figure out how to leverage the opportunities. Your example is one example on the consumer side. That’s pretty cool and you gotta love it!

      Will we be replaced? I don’t think we should out right deny the possibility. Elon Musk, Stephen Hawking and many technologist and physicists have sounded the alarms due to the type of research and development and capabilities they are giving the ai.

      It’s possible we could be replaced. The CBS video went into some detail about the potential we could be a workless society in 15 years.

      While it’s a possibility, that’s all it is for the moment. We have to keep our eyes open though and not allow fear to grip us but remain optimistic and leverage the opportunities.

      I so appreciate your comment Donna!

      I hope you have a Happy Thanksgiving!!!!

      ~ Don

  13. Hi Don,

    I am not kidding; I am wearing a Cyberdine Systems T shirt right now as I type these words LOL.

    Terminator Time!

    Really though, I’m writing these words wearing a Cybderdine Systems T shirt in Nicaragua at 6:55 AM after some insomnia, enjoying a cup of coffee, working because I’m having fun, and due for a nap in a few – insomnia – because my security guard job was handed over to computers. I am here because I was obsolete, the shipping terminal spending $600 million to revamp the entire grounds with widespread computerization. I fear like a handful of guards are left. Out of the 90 or so I worked with 8 years ago. Why? Growth. Progress. Menial tasks are now seen as fit for AI, or computers, and not fit for people with minds, at least in the first world, more and more each day.

    Follow your passion. Solve problems in that niche. As you said, people are social. We will always want to interact through different channels, online, offline, or through whatever means fit. So stick to the basics and you will Survive the….Rise of the Machines 🙂

    Thanks for the share Don and have a great weekend!

    Ryan

    1. Hi Ryan,

      LOL… that’s awesome. Love it. I saw you pic on FB of your t-shirt. Timing is everything. Isn’t it?

      I fear that the majority of the public has no idea what is coming. I talk with people all of the time who are shocked when I share with them what’s going on. But it’s not like it’s hidden. It’s right there in the open and that just tells you how pre-occupied people are with other things. I get it.

      However, with this transformation comes massive change and I believe it will be more profound and ground shaking than the industrial revolution.

      It’s time to get back to basics as you mentioned in your comment. Simplify things. As I said in my article on Monday simplicity is the key to vision, strategy, goals and execution. It’s the friend of our message that is the foundation of everything we ought to be doing.

      I hope you’re enjoying your time in Central America and can get some rest. I struggle with the same thing at different times and it can be no fun. But, it can productive… 🙂

      Have a great weekend as well Ryan!

      ~ Don

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