Are you ready to hire a web designer and find the perfect match for your business?
Hiring a web designer or agency is a big deal and many companies don’t pursue building or updating their websites because of the concern, anxiety or frustration they encounter with web designers.
What should you be looking for when it comes to a web designer?
What questions should you ask?
How can you be certain that you hire the right web designer and the perfect match for your business?
Listen in to today’s podcast or read the full transcript below to find out.
Are You Ready to Hire a Web Designer but You’ve Heard or Experienced Horror Stories?
Today, I want to share with you how you to hire the right web designer or agency for your business that will build you a website that meet your needs or increase your sales.
One of the biggest frustrations that I come across often is that somebody hired a web designer and the process was painful and frustrating, and the website was woeful.
Hiring a web designer can be a frustrating experience (here’s a list of 27 Complaints About Web Design Companies that I found interesting).
For one, many web designers don’t have sales systems in place and don’t communicate well, and that can leave someone looking to hire a web designer frustrated.
Many times, I have had business owners share with me that after interviewing several different web designers they did not understand what they’re paying for and then they ended up getting a website that wasn’t the website they ultimately wanted.
Why is it that so many businesses experience such deep frustration when it comes to hiring a web design company?
The reality of it is that if you’re going to start interviewing freelance web designers or agencies to build your website, you have to come to terms with a few things so that you can ensure a great experience and that you get what you want.
For one, you have to understand what many web designers are and are not before you hire one.
Many businesses think they know what they want when they hire a web designer. However, the reality of it is that business owners are not a tech person and yet they are talking with someone who speaks a foreign language to them.
Many are just trying to run their businesses and you want a website to do whatever it is that they want it to do. You’ve probably gone out and done a little bit of research and discovered there are some websites out there that are exactly what you want.
Is that you?You’ve probably gone out and done a little bit of research and discovered there are some websites out there that are exactly what you want.
If so, you’ve probably gone out and done a little bit of research and discovered there are some websites out there that are exactly what you want.
It’s time to hire a web designer now
So, you do a Google search to find a few web designers you think you might want to talk too and begin to make a few phone calls. You might even ask for a few proposals.
As you talk with a few web designers they sound like they may be a great match.
You tell the web designer what you want and he or she says;
“Yes of course. Absolutely I can do this for you…”
You begin to negotiate the price, agree and then sign a contract.
Now, you’re off and running and before you know it you’re already frustrated.
What you thought was going to be a four-week process has turned into four months or five months and you have nothing to show for it. You may have spent thousands of dollars and you don’t know what they’re doing.
To make matters worse, they’re not communicating with you and when they do they end up creating more confusion.
I hear this over, and over, and over again.
What Should You Be Looking For When You Hire a Web Designer?
One of the first things you should assess is whether the web designer or agency is a problem solver and critical thinker.
Do they ask a lot of questions about your business, processes and give ideas about how to create a great user experience for your future website visitors?
Or in contrast, do they just think in terms of design and coding (Here’s another interesting article titled “20 Signs Your Web Designer is Terrible” that you might want to check out).
Designing and coding is important. I’m not downplaying that, but what I am saying is that too many web designers are not business people.
Because they are creative people who love to design and code, and not business people, they don’t necessarily understand how business works outside of their industry or business.
They don’t understand that there are different processes and systems, and relationships in networking, and they may not understand your business.
Unfortunately, many times they don’t know the right questions to ask you.
They don’t know how to listen, problem solve for you and then say to you;
“Okay, so I understand that based on what you said that you have this… this… and this… Let me ask a couple of questions to clarify.”
When you hire a web designer that doesn’t know how to ask the right questions, and they don’t know how to give you the right feedback, everything some can sound good and then you can end up getting the wrong product.
You end up getting the wrong type of website.
In a past article titled “How to Hire the Right Web Designer and Avoid a Major Disaster” I shared some step-by-step tips from clients who came to me after bad experiences with previous web designers.
Asking the Right Questions Because A Web Designer Understands Business
Let me give you an example of a prospect that could have spent $70,000 or more than she should have.
Because several web design companies she spoke with apparently don’t understand how to ask the right questions as it pertained to her specific business, processes and systems.
How would you feel if went to hire a web designer and found out you overpaid by that much?
(If you’re curious, you can learn “Why Most Web Designers Fail Business Owners?” – it’ll tell you all you need to know…)
I started talking with the business owner about a month ago about her business and her ideas for where she wanted to take her website to help her business scale and grow.
One of the things that came out of our conversations was that she needed a website that could handle marketing and cross promotion of her products and services.
She sells niche products in the manufacturing/construction industries and the end-user contacts her directly and personally for quotes and purchasing, and she has very low competition in this space.
What she wanted to do was figure out how to expand and scale non-niche products to her customers, because often they are not aware that she even offers anything different than the niche items.
She doesn’t have a CRM that will integrate with a website to capture them easily because she hasn’t needed that functionality at this point, and she has a company that manages her online catalog of standard items for purchase that are not niche products.
In our first conversation, I didn’t know that about the CRM. It sounded like what she wanted was an e-commerce type platform where people can go onto the website and she could capture them via a log-in.
Based on our early conversations I was not sure if the catalog system would integrate with WordPress, would we have to build a big website full of tens of thousands of individual items, etc.,?
I was initially thinking that if the consumer logged-in to the site; they could start conveniently buy based on their past buying patterns and the website could cross promote other types of products and services to them that are in line with what they bought.
It sounded really simple on the surface and that’s exactly what we said we wanted, or so I thought.
But, in a later conversation as were asking questions about how the current CRM integrates with the catalog and shopping cart it starting to get confusing. It wasn’t making sense.
We had to back up and I had to simply ask some really deep questions for clarity…
I decided to start asking her questions about her current sales processes, how the CRM she is using works and does she want to manage more than one major database at this time?
What I discovered was her CRM doesn’t integrate with anything. It’s a complete stand-alone, inventory and quote CRM that allows the creation of custom quotes and sending out custom proposals.
There is no integration capability and no API. There is no type of widget that I can embed in the website where they fill out a form.
It’s not a sales CRM, it’s not a marketing CRM… it’s an inventory, database tracking CRM.
As I began to think it through it was obvious that what was going to be a very expensive website just got increasingly simplified and much less expensive.
I have to tell you this… she got proposals from other web designers recently that were $20,000, $30,000 and $90,000 proposals.
That’s a huge difference. Why the vast extremes for the same thing.
She would have massively overspent and there would have been chaos and confusion.
How did this happen?
It’s because what she initially communicated to me was the same thing that she communicated to them and they did not take the time to ask her the right questions.
They didn’t understand nor think to ask her about her systems and processes, and what she really needed.
What sounded like something big was really not if the right questions were asked.
Remember, When you hire a web designer it’s all about them getting to the right solution for you.
Now we can send her a proposal that she is going to be ready to buy because she has the confidence to know that we understand exactly what she wants; because we thought through her business, processes and systems; and what will and won’t integrate and work with her website.
All parties now know what she needs and wants for today with the ability to grow her website into e-commerce tomorrow if she needs or wants to.
Because of all this, we also are creating a strategy to integrate email marketing sales funnels and campaigns to her customers who buy niche products in order to promote her non-niched items.
Hiring the right web designer is a function of understanding;
- What you need
- What are the capabilities of the web designers
Is a web designer a problem solver or they just “yes” people?
The more problem solvers that you have that can get to the right solution for you, the happier you are going to be.
The more productive you’re going to be.
The more capable your website is going to be.
You can you actually have a tool that you paid for that can give you an ROI or it can meet your needs; as opposed to just having a website that you’re frustrated with and a process that you went through that left a really bad taste in your mouth.
Do you want to hire a web designer who has a process that will ensure your new website is set-up for success and is informative, hassle-free, and ready to work for you?
If so, click here and learn a process that is unique to web design.
As I spoke about yesterday in the podcast/article titled “Small Business Marketing: How to Create a Website that Will Inspire More Sales” it starts with developing your unique message and brand… which determines everything else you do.
If you’re looking to hire a web designer, I want to give you a FREE, no obligation consultation to talk about your business, website and needs.
Just click here or on the image below and schedule a time with me directly on my calendar.
Do you have a question, thought or idea and want to share with me and my readers? Leave a comment below in the comments section and let’s chat!