How Networking and One Blog Article Can Put You in a Fortune 500 Company’s Blog

Author : , Date : June 15, 2015

interstate-batteries-don-purdum

 

Have you ever wanted to be in a Fortune 500 company blog? For many business bloggers, that would be an amazing achievement and proof that one’s message is so on target.

One of my all time favorite movies is Without A Paddle.  After their friend dies, three men decide to fulfill their childhood promise by going on a camping expedition for the lost D.B. Cooper bounty, with hilarious results.

There is one scene in the movie that even while writing this makes me crack up. One of the characters is fishing by hand when a Grizzly Bear comes up behind him. That’s when the character played by Seth Green is “cared for” by a Grizzly Bear.

As you can see at the start of the scene in the embedded video, when two people are present and faced with a bear you don’t have to outrun the bear, you just have to outrun the other person… lol.

 

It’s just as true in business and marketing.

The internet is filling up with billions of websites and in the near future getting your site found will become more and more difficult to do.

You can either find a way to keep fishing or allow the bear to distract you.

Or you can figure out how you will create the strategies that will allow you get ahead of the curve, stand out and give people a reason to not only discover you but follow your business content regularly.

This article is for businesses who are both offline and online. Just because you are online doesn’t mean you can’t have offline opportunities and just because your offline doesn’t mean you can’t network online just like you do offline.

Over the last year I have shared numerous times about the importance of building community so that your business doesn’t have to depend upon Google but you can still earn significant traffic for it so that your business can flourish and grow.

don-purdum-at-semrushI talked in my SEMrush.com article several months ago about how to build an online community that will help you overcome the challenges of Google and keep you from depending on Google to do the work for you. In fact, when you build a community online the right way Google and every other search engine will love it!

Likewise, how about the need to build community around your business offline as well?

It’s not one or the other when it comes to networking. Both online and offline there are opportunities around you all of the time. You just have to choose to see it and engage.

In fact, your business will be more sustainable and grow more efficiently when you combine both.

Let me give you a few examples.

First, networking online is how I got an opportunity to be published in SEMrush.com, do a live webinar with them and participate with them in a fun information packed podcast.

Here is what Michael Stricker, U.S. Marketing Director at SEMrush said:

 

 

“Don Purdum – you’ve earned quite the reputation for being so helpful and generous. Amazing to hear what others say about you! And now, you are also the first – to have a “Tweet This” quotation on the SEMrush blog. Good going!”

~ Michael Stricker, SEMrush.com, US Marketing Director

 

 

Plus, they’ve become good friends!

Just last week I shared how I met Grant, a franchise owner with Interstate Batteries, in the article titled “7 Reasons Businesses are Wildly Successful in Online Marketing.”

As I shared in the article it was an amazing conversation we had standing on the curb outside his store as he discovered the problem with my car battery. I want to encourage you to learn more about that conversation in the article.

Don-Purdum-on-Interstate-Batteries-Blog-smallHere is the cool part. Because of the value in the article for Grant’s business he contact corporate and told them about the article.

On Wednesday I was talking with Adrienne Smith on Skype (she’s on vacation this week and I hope she’s having an awesome time – also I have an article on her blog this week but more on that later) when I noticed on Google Analytics a load of traffic coming from blogbattery.com.

So I checked it out and behold I was on the front page of Interstate Batteries blog. Little old me right there on a fortune 500 company’s website. I was a little excited and felt deeply rewarded to be honest!

Now, this doesn’t happen every day to the majority of business bloggers!

My site is seeing massive increases in traffic now directly from that article and Google just since it went up.

Do you think that adds a little validation and credibility?

Of course it does.

And, I’m just scratching the surface of what is possible.

As I prepare to submit articles in the near future to Forbes, Huffington Post, Entrepreneur and Inc Magazine this certainly will not hurt and networking both online and offline will only help my business accelerate its growth.

 

Networking is a Function of Talking and Getting to Know Others

 

networking-Don

 

Are you out there getting to know business owners and talking about “their” business with them?

If you show interest in their business and then network with them you can find ways to take the relationship offline and add to it online.

Do you think Grant is interested in my eBook or upcoming webinar?

Do you think Interstate Battery went through my website and blog and discovered some new ideas, principles or ways that they can improve their online marketing?

The point here isn’t to promote me.

The point is to demonstrate to you that the things I teach, I do every single day.

Through networking offline I may have secured an opportunity for a guest series speech at Penn State University this fall and spring.

All because I know what “business I’m “really” in” and I can articulate it.

The challenge for most business owners is we are stuck at talking about what we do instead of how we make a difference through our vision in our communities or world and relate it to where the person we are talking to is at in their business or life.

If you learn how to think differently about how to communicate through your content (i.e. blog, podcast, video, email, website, etc) you can earn amazing opportunities to further the interest of your business both online and offline.

But, that requires you to really start networking!

 

Speaking of Networking

 

adrienne-smithIt was a year ago I first talked with Adrienne Smith. For those of you who don’t know her she is a blogging and commenting star!

Two months ago we began talking and since I have been working with her to transform her blog into a target marketing powerhouse instead of just a great blog that helps everyone but struggles to identify how she makes a difference and therefore money.

That has all begun to change!

Today, I am featured in her blog about her experience and the results she is getting and how you can get those results as well.

Be sure to check out the article on her blog.

 

 

Do You Want to Learn How to Network and Write More Powerfully?

 

If so, I want to encourage you to Click Here and contact me today !!! A window will open up with a form. I want you to fill it out and tell me your story and let’s plan to talk. It’s completely free and we can learn if I’m a good fit for you or not. You can also click on the image below.

 

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In addition, I have a free webinar series I’m starting this week. Click the image below and it will open a new window. It’s a great first way to learn more about me and more importantly how you can learn to market online and make more money.

 

webinar-banner-small

 

 

Whatever you choose to do, if you have a thought, idea or comment you would like to share please leave it below and let’s talk. I hope to hear from you!!!!

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Don Purdum

Don Purdum

Don works with businesses to help them discover who their customers are and what business they are "really" in. He is an award-winning blogger and branding / marketing consultant.
Don Purdum
  • MixStrix

    Don Purdum, there you go, turning mindfulness into marketing, with the power of networking. You make it look so natural and easy to build your personal brand by consistently being, well, nice! Thanks for the mention, I hope folks will take a minute to watch your webinar video.

  • Hi Michael,

    LOL… I try. It’s easy to share you guys with such a world class product and world class people!!!!

    We create opportunities when we network smart. But, I do recognize it’s a learned skill and trait so any part I can play in helping someone learn how to do it wisely is a great investment.

    Have a great week Michael!!!

    ~ Don

  • Hi Don,
    Blogging is a different thing to different people.
    Many bloggers require heavy traffic in order to sell their products, services and affiliate offers.
    Others seek a steady community of people to support their mutual special interests in a specific niche or topic area.
    Some bloggers want to grow a reputation and want to attract leaders in their field.
    If you’re just looking for masses of traffic, then you’ll probably turn to some of the SEO methods that target the specific audience you need to be in front of. That tends to be “cold” and disengaged traffic though, until you find ways to warm them up.
    Engagement is almost always the be best way to promote just about any blog, it’s just that not many people can do that on a mass scale.
    Network marketing and building communities, as you outline here, is a great way to actually create an audience that you can engage with and market to.
    That certainly turns it into a “target market powerhouse” instead of just another drop in the sea that gets washed against the beach every few hours.
    Thanks for the fascinating read, Don.
    -Donna

  • Hi Don,

    Congratulations on all your successes. I know you’ve gone well out of your way to network with other business owners and it’s paying off big time for you now.

    The other day, I had just accepted someone friendship request on facebook, and the next day she sent me a message which sounded like an ad asking me if I was interested in blablabla…

    I replied asking her if she thought that was the right kind of first message to send to someone she had not even introduced herself to yet. I also added that what she was doing was really not helping her business, but it’s like I’m talking to a wall. I really feel sorry for those idiots. Anyone can make mistakes, but if even when someone is trying to help you, you keep doing your stupid wrong marketing, that really makes you an idiot.

    I came to Adrienne’s blog earlier, but didn’t see you post. I’ll check it out very soon.

    ~Sylviane

  • Hi Donna,

    You bring up some excellent points that are well taken!

    I love your illustration about turning into a “target market powerhouse.” Unfortunately for many bloggers who rely on heavy traffic I sincerely believe it may be harder and harder to accomplish over time. Not impossible, but harder.

    Not only is the technology changing but so is the way we use the internet and the number of people around the globe who will be using it, some for the first time, over the coming years.

    Rather we like it or not more sites equal more competition for eyeballs.

    I have learned that if you attract the right audience and the right opportunities keep coming along then the other tools like SEO will begin to work in your favor. And guess what? It’s natural and organic all the way around.

    I love your comment and I always appreciate your point of view Donna!

    I hope you have a wonderful week!

    ~ Don

  • Hi Sylviane,

    Thank you, I really appreciate your encouragement! It’s all about getting to know people, where they are at in life and how can you bring value to them.

    It’s the same online as it is offline, it’s just that the tools are different.

    I’m really no different in either environment and neither should most of be.

    I really dislike when that happens. It’s so frustrating! I almost immediately unfriend them. I don’t even bother to share because they’ve either been taught somewhere to do that or they are just playing the old mass marketing numbers game. You know, like cold calling where we call 100 people hoping to get 1 sale on average.

    I even had a person yesterday tag on my timeline about sunglasses. Really? How cheap and tacky. Well, that’s how I feel about it, lol…

    I think the article on Adrienne’s site was posted at about 9 am EDT.

    It looks like you’re having a great time in Great Britain! I’m envious… Please, keep the pictures coming and if you happen to be in Wales please let me know. I have ancestors from there. My forefather came through Baltimore in the mid 1600’s as an indentured servant at 7 years old. Can you believe that? It’s a long story but I also learned there is a Purdum family crest as well and I understand it actually means something.

    Anyway, have a great week and thanks so much for sharing Sylviane!!!

    ~ Don

  • Kathleen Garvin

    Nice post, Don!

    I hope the PSU series comes to fruition — assuming it’s aimed at traditional students, that would be a wonderful asset to young professionals. The only time I heard about the importance of networking was in the weeks leading up to college graduation!

  • Hi Kathleen,

    Thank you. Me to, that would be a special treat wouldn’t it?

    It’s one of the sad commentaries of education that they don’t teach the basic skills required for success. But then again, the universities don’t exist to help people learn how to build a business, they exist to help people get a j.o.b.

    Of course that’s not always true and many schools have some classes about entrepreneurship but they don’t teach these types of skills that are required and necessary for business success.

    When I was in the military we had a saying when in school; learn it now and then forget everything you learned when you’re out of school because we are going to teach you what we want you to know that you didn’t learn. LOL…

    Thanks so much for commenting Kathleen!

    ~ Don

  • Hi Don,

    Every blogger tries to help readers by writing articles, but you have extended your help further which every blogger can’t do, Its a great initiative to help bloggers personally.

    I don’t want to bother you at present, I know after this post you might have got so many requests for 1 to 1 personal help.

    Thank you very much for offering 1 to 1 help.

  • Hi Don,

    I’m grateful, commenting on your post from Adrienne’s blog, and now here. You’re right on networking, and like other bloggers, you included, building relationships that last has been one of my top strategies. At first I failed because I knew nothing or was too ignorant to think of networking as a good idea. But after I realized how important it was, I got drowned and I’ve been joining blogging communities to comment on posts by other bloggers, share posts by other bloggers, and share ideas, which has seen my blog grow over the last few months.

    So I agree with you…and will be networking with you soonest. It just feels good.

    Enock

  • Hi Siddaiah,

    The truth is Siddaiah, we are all after readers and if we have podcasts then listeners and still yet if video we want viewers.

    So does everyone else and unfortunately, or fortunately, the amount of websites and blogs are going to grow astronomically over the globe in the coming years.

    How will we find our audiences? Is a search engine enough? Is social media enough? I don’t personally think it is because these things are all tools. They can only do what we do for ourselves. Personally, I would rather build my future on what I can accomplish over what someone can accomplish for me. I hope that makes sense?

    Feel free to bother me Siddaiah! I do have slots open if you’re interested?

    I hope you have a great week!

    ~ Don

  • Hi Enock,

    I was just about to head over to Adrienne’s site to catch up on comments. Thanks so much for stopping by!

    No matter what other strategies you employ, I personally believe that networking ought to be a non-negotiable one. I’m excited to hear that you are pursuing it and connecting with other bloggers. But, don’t stop there because bloggers are likely not your core buying audience.

    Find a way into your buying audience as well.

    Congrats on your early success Enock and I hope to see you again real soon! I do have a podcast that I publish to 3 times per week as well if you like the audio format.

    Have a great week!

    ~ Don

  • adeshokan shamsudeen

    Hi Don,

    Networking is among many challenges I faced at the early stages of my blogging career, I have that kind of being an introvert person in me, but I won’t say I am one……but I just don’t do well in networking.

    The moment I realize how important this could be and the benefits that await, I took to it and learn to do well with it. On the side note, I love this line from your reply to Enock comment below, “But, don’t stop there because bloggers are likely not your core buying audience.”

    This is certainly true, it is something I have over the time study and confirm on my blog.

    First thing I discover is that most of the articles that generates leads or income are not the most engaged article; in fact some of them don’t even have a single comment on them but these are content tat generates leads and income for the blog.

    I leave this for another day, thanks for sharing.

  • Hi Adeshokan,

    Networking is really a learned a skill. It doesn’t come natural to many people. I am an extrovert and it comes easier to me but I can appreciate how an introvert has to overcome some emotional and mindset hurdles… here is the cool part; when they do they are the BEST networkers!

    They listen extremely well, they think more deliberately and because they are great 1-on-1 they develop meaningful relationships in both quality and quantity better than us extroverts.

    It is true that the majority of commenters are not our buyers; but they can be in our secondary audience where we champion one another if we serve the same audience but in a different way and can bring real value to each other.

    Sales is really more a function of great content marketing as you explained it. Perhaps the topics are sensitive enough that people don’t want to comment. That is really normal and a lack of comments doesn’t suggest anything necessarily in regards to content generating leads and income.

    Great comment Adeshokan! Thanks so much for stopping by.

    ~ Don

  • Hey Don,

    Network marketing is where as start as far has having a home business. But as you probably already know, networking was a struggle for me since introversion is my dominant trait.

    I managed to come out a bit from my shell. But as you shown, there’s a lot of power behind networking whether it’s online or offline. You not only lay out a foundation to build a business, but you also can create some meaningful relationships that can last a life time.

    On top of that, you tend to build a web of connections through those acquaintances and referrals which of course leads to the know like and trust factors.

    I do have to congratulation you for being put on the front page of a fortune 500 company. There’s not to many bloggers that even get this opportunity, but you have shown use that it is very possible and it all starts with networking!

    Thanks Don for sharing! Have a great rest of the week!

    I found your post on kingged.com under the category of blogging

    http://kingged.com/how-networking-and-one-blog-article-can-put-you-in-a-fortune-500-companys-blog/

  • Hi Sherman,

    Congratulations on your success in light of being introverted. You’re proving that being an introvert doesn’t have to hold you back, especially in online networking.

    Thank you so much for your kind words and thank you for both the kind words and the moment of openness. You are a great example for many!

    Have an awesome weekend.

    ~ Don

  • Lawrence Berry

    Networking is something I still have to get better at doing. I am in the habit of trying to do everything myself, but I know I could do so much more with the right connects. I have to start looking to network with more established people who can help me in my ventures because I am young and there is still so much to learn.

    I just learned the power of networking when someone I knew introduced me to a doctor and businessman who invited me to a special presentation to help me with my career. Thanks for sharing this post and reiterating the power of networking.

  • Hey Don,

    I want people to know that since I met you I’ve learned SO much from you. As you mentioned here that while we were having one of our sessions you noticed where your traffic was coming from and then we checked out that blog to our amazement there you were. I think that is so darn cool that they were so impressed with what you shared that they featured you in their post.

    I know that a lot of people don’t want to truly admit that they aren’t having success with their blogs or the direction of their businesses. It’s not a fun thing to admit that things just aren’t happening the way we had all hoped. As for me, I was doing “okay” but okay wasn’t good enough. You can’t keep moving forward if you can’t seem to get more and more clients. That was my issue which is why I wanted to work with you so much.

    I have learned so much from you and I can’t get enough of what you share. I would hope that everyone else would feel the same way too. My goodness, if what they’re doing isn’t working then why on earth would they not want to investigate to find out how they can improve upon what they’re doing.

    I appreciate the mention here and again I’m so blessed to be working with you. I can’t shout your name high enough to everyone but I’m going to continue doing my best.

    I’ll be on the webinar tomorrow and am eager to hear more of what you have to share. I can’t get enough of that.

    Hope you’ve had a great week over at my place and thank you again for sharing your knowledge with my readers. Enjoy your week.

    ~Adrienne

  • Hi Lawrence,

    The key to networking is just start doing it. For many it’s just uncomfortable at the start. It’s mostly a learned skill and one that depending on your experience, knowledge and personality can happen quickly or it can take more time.

    That’s a great example Lawrence. Thanks so much for sharing your your story!!!!

    Have a great week.

    ~ Don

  • Hi Adrienne,

    That was such an exciting moment. I remember I was checking my analytics to share a thought with you from it and then I saw all this traffic coming from this site. At first I wondered if it was spam because that happens sometimes and sure enough… I was so excited.

    Thanks for sharing that moment with me! It was special for me.

    I can’t tell you how much I appreciate your kind words and thank you for sharing them with me and my readers. It means a great deal!!!!

    I hope you have an awesome week and welcome home! It looks like you had a blast on your vacation.

    ~ Don

  • Hi Don,

    What a start, Hoo Boy!

    When two people are faced with a grizzly you don’t have to outrun the grizzly, you have to out run the other
    person. Always cracks me up.

    What you’ve said about building an online community is really sound advice. My take on this however is that today, (July 2015) it’s a lot tougher to do so when compared to between 3 to 5 years ago.

    People are a ton more clear headed about what they actually want to engage about (site visitors have matured) which makes community building tougher. Unless you deliver superlative material you cannot create a rich and diverse community around you.

    Networking is all about talking and getting to know others. This is very true indeed. Once barriers come down and people meetup and get friendly (which requires some trust to build) they almost always take that online as well. I’ve definitely experienced this myself.

    As you mentioned, someone from a fortune 500 company enjoyed what you said enough to hop across to your Blog site, discover measurable value there and then decided to feature this value on their site which drove focused site visitors to your site.

    This is the awesome power of an engaging conversation at a curb with Grant, a franchise owner of Interstate Batteries, while he was figuring out what’s wrong with your car battery. How cool is that?

    The way you write is really engaging Don. The offers you make within your Blog post completely generous.

    Excellent Blog post Don I truly enjoyed the read and learned a lot from this as well.

    PS:
    When I tried to fill in the form for a free consultation, I was displayed an SMTP error page first, then I was redirected to your normal Thank you page. I’m unsure whether my form was actually delivered to you or not.

    I think this is the second time this has happened to me when I tried to fill in your form. Just sharing.

  • Hi Ivan,

    Isn’t that a great scene? I love that movie… just gotta outrun you, not the grizzly, lol… 🙂

    To be honest, I have no idea if it’s easier or not now from a few years ago to build a community. I can only tell you that I spent the time from June through December 2014 meeting bloggers, building relationships and giving them a compelling reason to engage with me both on their sites and on mine.

    I can tell you, it worked magnificently and earned me more opportunities than I ever would have otherwise. That’s why knowing your business, audience and the message for the audience is so vital.

    It tells them how and why you can help them or give them what they are looking for and the message transcends online or offline as my story with Grant illustrated.

    Thanks you for such kind words Ivan. I did get your message from the form and have no idea what happened. I’ll look into that and I’ll be in touch with you shortly. I am about to change the way this works where people can schedule a consultation.

    If you would like to book a consultation on my calendar, please click the link here: https://don-purdum.youcanbook.me/

    I hope you have an awesome end to your weekend Ivan!

    ~ Don