Have you ever wanted to be in a Fortune 500 company blog? For many business bloggers, that would be an amazing achievement and proof that one’s message is so on target.
One of my all time favorite movies is Without A Paddle. After their friend dies, three men decide to fulfill their childhood promise by going on a camping expedition for the lost D.B. Cooper bounty, with hilarious results.
There is one scene in the movie that even while writing this makes me crack up. One of the characters is fishing by hand when a Grizzly Bear comes up behind him. That’s when the character played by Seth Green is “cared for” by a Grizzly Bear.
As you can see at the start of the scene in the embedded video, when two people are present and faced with a bear you don’t have to outrun the bear, you just have to outrun the other person… lol.
It’s just as true in business and marketing.
The internet is filling up with billions of websites and in the near future getting your site found will become more and more difficult to do.
You can either find a way to keep fishing or allow the bear to distract you.
Or you can figure out how you will create the strategies that will allow you get ahead of the curve, stand out and give people a reason to not only discover you but follow your business content regularly.
This article is for businesses who are both offline and online. Just because you are online doesn’t mean you can’t have offline opportunities and just because your offline doesn’t mean you can’t network online just like you do offline.
Over the last year I have shared numerous times about the importance of building community so that your business doesn’t have to depend upon Google but you can still earn significant traffic for it so that your business can flourish and grow.
I talked in my SEMrush.com article several months ago about how to build an online community that will help you overcome the challenges of Google and keep you from depending on Google to do the work for you. In fact, when you build a community online the right way Google and every other search engine will love it!
Likewise, how about the need to build community around your business offline as well?
It’s not one or the other when it comes to networking. Both online and offline there are opportunities around you all of the time. You just have to choose to see it and engage.
In fact, your business will be more sustainable and grow more efficiently when you combine both.
Let me give you a few examples.
Here is what Michael Stricker, U.S. Marketing Director at SEMrush said:
“Don Purdum – you’ve earned quite the reputation for being so helpful and generous. Amazing to hear what others say about you! And now, you are also the first – to have a “Tweet This” quotation on the SEMrush blog. Good going!”
~ Michael Stricker, SEMrush.com, US Marketing Director
Plus, they’ve become good friends!
Just last week I shared how I met Grant, a franchise owner with Interstate Batteries, in the article titled “7 Reasons Businesses are Wildly Successful in Online Marketing.”
As I shared in the article it was an amazing conversation we had standing on the curb outside his store as he discovered the problem with my car battery. I want to encourage you to learn more about that conversation in the article.
Here is the cool part. Because of the value in the article for Grant’s business he contact corporate and told them about the article.
On Wednesday I was talking with Adrienne Smith on Skype (she’s on vacation this week and I hope she’s having an awesome time – also I have an article on her blog this week but more on that later) when I noticed on Google Analytics a load of traffic coming from blogbattery.com.
So I checked it out and behold I was on the front page of Interstate Batteries blog. Little old me right there on a fortune 500 company’s website. I was a little excited and felt deeply rewarded to be honest!
Now, this doesn’t happen every day to the majority of business bloggers!
My site is seeing massive increases in traffic now directly from that article and Google just since it went up.
Do you think that adds a little validation and credibility?
Of course it does.
And, I’m just scratching the surface of what is possible.
As I prepare to submit articles in the near future to Forbes, Huffington Post, Entrepreneur and Inc Magazine this certainly will not hurt and networking both online and offline will only help my business accelerate its growth.
Networking is a Function of Talking and Getting to Know Others
Are you out there getting to know business owners and talking about “their” business with them?
If you show interest in their business and then network with them you can find ways to take the relationship offline and add to it online.
Do you think Grant is interested in my eBook or upcoming webinar?
Do you think Interstate Battery went through my website and blog and discovered some new ideas, principles or ways that they can improve their online marketing?
The point here isn’t to promote me.
The point is to demonstrate to you that the things I teach, I do every single day.
Through networking offline I may have secured an opportunity for a guest series speech at Penn State University this fall and spring.
All because I know what “business I’m “really” in” and I can articulate it.
The challenge for most business owners is we are stuck at talking about what we do instead of how we make a difference through our vision in our communities or world and relate it to where the person we are talking to is at in their business or life.
If you learn how to think differently about how to communicate through your content (i.e. blog, podcast, video, email, website, etc) you can earn amazing opportunities to further the interest of your business both online and offline.
But, that requires you to really start networking!
Speaking of Networking
It was a year ago I first talked with Adrienne Smith. For those of you who don’t know her she is a blogging and commenting star!
Two months ago we began talking and since I have been working with her to transform her blog into a target marketing powerhouse instead of just a great blog that helps everyone but struggles to identify how she makes a difference and therefore money.
That has all begun to change!
Today, I am featured in her blog about her experience and the results she is getting and how you can get those results as well.
Be sure to check out the article on her blog.
Do You Want to Learn How to Network and Write More Powerfully?
If so, I want to encourage you to Click Here and contact me today !!! A window will open up with a form. I want you to fill it out and tell me your story and let’s plan to talk. It’s completely free and we can learn if I’m a good fit for you or not. You can also click on the image below.
In addition, I have a free webinar series I’m starting this week. Click the image below and it will open a new window. It’s a great first way to learn more about me and more importantly how you can learn to market online and make more money.
Whatever you choose to do, if you have a thought, idea or comment you would like to share please leave it below and let’s talk. I hope to hear from you!!!!
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