A lot of people are asking; how do I grow my business online through blogging? I’ve tried it and it just doesn’t work. Google doesn’t like my website, and my social media is… well it’s not very social. How do I grow my online presence for real?
I want to take this post and do something a little different today. I’m not going to get all technical nor am I going to give a big set of how to’s. Instead I’m going to share with you a few ways I’ve started promoting my articles and growing my online influence:
#1 Write great content that solves someone’s problem and gives them a reason to build a relationship with you
We moved beyond the branding economy of the past and are now in the relationship economy. The more people feel they know, like and trust you the more apt they are to buy from you over and over again. Solving problems is the key to unlocking the door. It’s the introduction to the relationship.
At the end of this article are a few practical links to articles that will help you with understanding the concepts of how to think like your prospects and customers and start solving their problems.
#2 Connect with others who serve the same audience you do but in a different way
This is one form of target marketing. Visit their blogs and leave valuable comments that focus on building the relationship with site owner and providing their readers with more ideas, suggestions, or thoughts that can help them.
Include others in your blog articles and share their social media posts. Don’t be stingy or selfish. Remember, it’s about relationships.
I have been blessed to connect with a few really great bloggers that I’ve come to appreciate. I hope you’ll connect with them as well. They have unique voices that can make your business better.
There are many more but these guys have gone out of there way for me several times and I’m excited to share their unique talents and abilities. Many of these bloggers have become new online friends and I read and comment on their blogs weekly. I do hope you will connect with each one!
#3 Promote and market your content in addition to connecting with great bloggers
There are many resources out there to distribute your content to. In fact, in one way or another, I have met every blogger I mentioned above on one of these sites either directly or indirectly:
And there are many, many more. But these are the main ones for me. Whatever you do, remember, it’s about giving back to the community. If you don’t give back you will not get!
Can you see how engaging, sharing, and promoting others has helped to promote me? I get far more when I give than when I just do nothing and hope for the best, or worse yet post my links around and wait for others to share when I’ve done absolutely nothing for them.
If you want to be promoted, then start promoting. Share in your blogs, your social media, and in your emails of how others are making a difference for you.
Does content marketing work? You bet it does!
Does it take some work? In the beginning it absolutely does!
Is it worth it? I GUARANTEE that it’s worth it.
I want to encourage you to look at the relatively few amount of articles I’ve written and look at the engagement on each one. I am averaging nearly 100 comments or more per article. People are seeing them and I can prove it!
Above I mentioned I would share articles that have gained popularity on my blog because of the efforts I have mentioned above. They are full of comments, shares to social media, and all start by somehow solving a problem:
I hope you’ll take the time to get to know my new friends and check out the few directories I linked to for you. If you work at creating friendships and opportunities, you will gain more readers, traffic, and opportunities to grow your business online.
You can get great results, but only if you’re willing to work for them.
Please leave a comment or question below, I would love to interact with you and get to know your thoughts as well.
Latest posts by Don Purdum (see all)
- How to Ensure Your Content Marketing is Effective Before Increasing Your Budget - October 21, 2016
- Is Creating Content on Your Site and Sharing It the Best Strategy to Gain Traffic? - October 20, 2016
- It’s Not “What” You Sell, It’s the Story Behind “Why” You Sell - October 19, 2016