From Don: I’m excited today to have Mi Muba share with us his business savvy and inspiration. So, sit back and be prepared to learn how to supercharge your brand!
Take it away Mi…
Your brand is lifeblood to your business. If it is on rising track your business keeps growing. If it stands still your business may go well but won’t expand its market share.
No expansion in your market share means you are giving a chance to your competitor to be ahead of you.
So your every business effort should equally aim to lift your brand to a higher level.
It is obvious that your every offline endeavor boosts your brand image. You do a lot of hard work for quality control, customer care and brand awareness. But all these efforts cost you at least your precious time if not money in some cases.
So, in addition to your regular offline plan of action for enhancing your business image, you must know how you can further build your brand with a little online wisdom and without paying a dime.
What is online wisdom?
Don’t worry online wisdom is not a software. Nor it’s a kind of magic trick to make your product a household name with a blink of your eye.
It’s actually a transformation of your offline experience into your online insight to make you noticeable in your target market.
But before going into its details first it is wise to know:
Why it is you must keep building your brand image?
There are several reasons you must stay focused and keep telling the world how wonderful you are. Most important of them are:
- Self-contentment in any kind of business takes you back if you don’t keep trying to move ahead
- Your standing still means you let your competitors to leave you behind them
- Not further growth means you are somewhere at a saturation point that means ultimately your business will shrink
- No competitor spares you kicking out from the market just because you are not a threat to him
- Above all, your fall begins once you stop rising
So it is must to avail every opportunity to make you popular and keep doing this whenever and wherever you get a chance to promote your business.
Here I tell you how to fully exploit your online wisdom to make people remember you, your business and the products or services you sell.
This is called brand awareness and to do this many companies spend millions every year.
But after reading this post you will just need to take a few steps without spending a dime and you will get permanent support to make you unforgettable both online and offline.
What people look at first?
If a person speaks in a party a little louder than others what we do first. We just want to know who he is. We don’t try to hear him what he is saying. This is our second query. First we just want to know about him.
So you must exploit this point in every kind of promotion. Big brands are already doing this everywhere. Their CEOs don’t ask people to buy their products. They are the famous people from showbiz, sports and entertainment who ask people buy the products of a famous brand.
I don’t mean to advise you hire a celebrity to promote your business and I call it online wisdom. What I mean to say is make you worthy of being remembered forever. Your business face should be prominent, lovely, eye-catching, unique and worth-remembering.
By business face I mean your logo, your brand name, its punch line, its colors, fonts; in short everything must be unforgettable. Just a look on it should make it stuck to the memory of the person who once watches it.
Synchronize your business face to make a big impact
This is called synchronization of your business face. Its every part should be in balance and not irrelevant to each other.
For example, if you sell an intellectual property or educational software you should not pick pink color as its theme color. Or you shouldn’t create a brand of sports with a black or very gloomy color.
I am sure you already know what is the significance of your business face to your business growth? You must have developed a wonderful logo of your business to make it lovely face of your business. But you have yet to identify and avail your online wisdom to make it more famous and worth remembering both offline and online.
What people do after casting a look on appearance?
Just after watching the appearance of a person what people do next? Then they notice what a person is saying. They notice how he is speaking. Here the secondary details of your business face works. It includes your tagline, your company’s name, your products names etc
In short you must reflect your business face at every place online to supercharge your brand. You can do this quite easily at every online place that is within your access. It may be:
- All social media where you are already registered
- All discussion forums related to your industry
- All important social bookmarking sites
- Your blog if you have the one
- All your email accounts
Your online presence at all the above places requires your personal profile. It means your personal details including the name of your company if you are registered as a business there.
I do advise to be registered as a business or brand or product and be the same everywhere. It is unwise to be registered differently at different online places. So synchronization of your business face online is also must. This is the first point of your online wisdom to get the benefit of face value.
9 Tips to Supercharge Your Brand with Online Wisdom
Here I tell you a few tips to make the face of your business unforgettable with a little care and nothing else.
1. Profile picture – the biggest online support to your brand
Either you put your own picture, your product’s image or your logo your aim should be to be noticed very clearly without any need of casting the second look at your profile. Your profile picture must be:
- With perfect balance of colors, shades, brightness and contrast
- As closer as possible without wastage of space in sides or up and down
- Unique from all the perspectives and should not give an impression of any other famous brand or something similar
2. Profile name – the second biggest support
The second important point to exploit your online wisdom for the boost of your brand is your profile name. If you want to be at online places as an individual to support your business then it is wise to put your name as your profile name. If you want to be purely as a business then the name of your company is fine as your profile name.
If your company’s name is lengthy you can put the most important word as your profile name if you think people will understand what it means to say. Or you can also put the abbreviation if it is easy to understand once it becomes popular.
The third option is to make a mix of your personal name and business name to create a profile name. For example, many SEO experts take their first name and put at its end SEO to let the people know who they are personally and what their business is. But here again the length of the mix should be in a limit to make people remember it.
3. Signature means shadow of your brand
At the end of your every email you put your signature. Usually you simply put the name of your business or logo just below your signature to make it a regular source for your publicity as well.
So put your logo and name of your company just below your signature or your name and make it your online signature. This works great in your emails to make its receiver know both who you are and what you are.
Once you fully develop your online image and make it fully charged to supercharge your brand you simply need to be everywhere regularly and get noticed by as many people as you can.
4. Ten minutes after every 120 minutes
It is unwise to be online all the time and distract your attention from your other important business chores. You can’t convince a client while working at Facebook simultaneously.
So instead of just being at different online places all the time, spare a little time to be there at frequent intervals.
You can’t serve your purpose by just spending a few minutes at each online place daily. You need to be frequently there.
Every online place has its own peak hours. At LinkedIn people love to be during office hours. At Twitter traffic goes higher in the evening when people are free to be connecting with others.
Its best solution is to be at online places for ten minutes after every two hours. It means you simply have to spare one hour daily to cover your 12-hour business activities.
5. Talk to more and more people online
Your presence at several online places doesn’t mean you have multiple sources to promote your business. So you must interact with people there like you do in offline world. Let me clear this point.
Do you sell to whoever you meet offline. Obviously not. You meet many people just hoping to sell them in future. You meet a few others just to get their support to grow your business.
Same rule applies in online world. Your every connection is not your potential buyer nor should he be. You need to meet online with everyone who directly or indirectly can support your business. If you derive inspiration from a person it equally means he can support your business. Once you get an inspiration from him you can do your business with more vigor.
6. Appreciate with strong reasons
Do appreciate people more and talk to them on things which they like most. Appreciate their qualities and do prove you simply mean to let them know how good your opinion is about them.
Once you prove you appreciate them on merit they will also reciprocate. They will appreciate you in return and then you have the reason to let them know about your business and your products.
7. Criticize when you must criticize
Interacting with people online to supercharge your brand does not mean you simply need to appreciate people and pamper them to buy your products.
You need to be as natural as marketing professionals usually are offline. Making more and more customers doesn’t mean you keep your eyes closed whenever you see anything wrong around you. It is must to be socially responsible to build your image.
So while being online also you can criticize when it is must to criticize. Otherwise you will be treated an online sales person and not an online entrepreneur. Build your voice with confidence and without fear of losing something. Your power of gaining must be dominant on all your fears.
8. Wish them on every occasion of joy
This is the biggest advantage of online networking. You need to do nothing for greeting people. You can greet thousands of people with just one click of your mouse.
You can send the same greeting message to hundreds of people in one go-by just putting the name of each receiver on the top with any emailing software. So make your habit to greet people. Wish them on every occasion of their joy.
9. Stand with them on their every sad moment
Equally share with them their moments of sorrow. Don’t worry; you even need not to hug for consoling them. It is not possible online.
Simply a few supportive words are sufficient to get them notice you. It will put long lasting impact on your relations with them. People never forget the relieving words they listen in their moments of pain.
So this is the whole process of how you can supercharge your brand with a little online wisdom. First be good, then do good and ultimately achieve good while following the whole process as I mentioned here. Best of luck!
How you supercharge your brand?
What you do to supercharge your brand. Share your methods to make me and this blog’s community learn more. Together we can better learn more and more methods to promote our business.
I hope you will reshare this post at maximum number of social media to take benefit of this post for the promotion of their business.
You may also read my following blog posts someway related to the topic of this post.
About Mi Muba
Mi Muba has been blogging for the last three years. He manages his blog Be A Money Blogger. He earlier contributed more than 1,000 posts in two UK-based popular blogs as ghost writer. You can meet him at Facebook, Twitter and Google Plus to learn money blogging.