How To Build a Valuable Website that is Profitable

Author : , Date : March 28, 2016


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How-To-Build-a-Valuable-Website-that-is-ProfitableDo you have people who are clamoring to do business with you because of your website?

Is your website contributing to the profitability of your business or do you have a website just so that you can say you are a valid and credible company?


The internet is full of business websites that are taking up digital space that are unfortunately hurting businesses much more than they are helping them.

Let’s discover the subtle and overt reasons why that’s happening and I’ll share with you three tips that can help you turn your website into a profit making asset for your business.


Tip #1 – Create a Valuable and Profitable Website by Knowing its Purpose and What Experience You Want Your Visitors to Have


Do you know why you have a website and what you want to accomplish with it and how you want people experience you through it?

There are five primary purposes for a website and the one you choose will determine how your website should be designed and experienced by your website visitors.


  1. Information – An information website is more of a news or information sharing resource. An example would be MacWorld where they share information about Apple products or The Fast Lane Forum which is for entrepreneurs who have read The Millionaire Fast Lane by MJ DeMarco and want to learn from one another


  1. Education – An educational website is one that has an e-learning platform that is designed to teach someone something. Think of e-learning sites that offer courses like Udemy or it could be a self-hosted course. For example, John Lee Dumas at Entrepreneur on Fire has online courses on the topics of podcasting and webinars. It could also be a blog or membership site; or even an educational institution of higher learning.


  1. Marketing – Many, if not most, business websites are created for the purpose of marketing. These sites are designed to create and/or demonstrate competency in core capabilities that give people a reason to buy from the business (could be an offline, online or combination of both business).



  1. Ecommerce – These websites are strictly designed to sell a product. Think eBay or Amazon for example. In the past, my web development company built some sophisticated ecommerce sites for a golf cart supply parts company and a big press machine parts company. It could be virtually anything… if you’re selling online and accepting payments online for the purpose of providing a product or services then you’re into ecommerce.


  1. Combination of any of the above – Many sites will serve one or more purpose and are combined into one website. This adds increased competency and trust.


There are no lack of examples, but the point is that if you are going to build a website that is profitable you must understand its purpose and then design the website to meet the purpose.

Because many businesses don’t know what the purpose of the site is they end up not having a site that is designed to meet the result they are looking for.

Therefore, what is supposed to be an asset in your website actually becomes a liability.


Tip #2 – Create a Valuable and Profitable Website by Not Wasting Your Visitors Time – Have Content That is Worth Consuming


Have you ever met someone that just went on and on, and on, about how wonderful they are and how much everyone loves them?

How about the person that never allows you to get in a word edge wise?

How do you feel and what do you think?

If you’re like me, you’re trying to identify the fastest escape route without appearing to be rude.

Online, the fastest way “out” is to go back where you came from.

The back button on a browser may be the most used button on a screen.

The problem with our websites is that we make them all about ourselves.

Many talk about how wonderful they are and why they think someone should buy what they are selling.

Many are stuck on features and benefits.

There is nothing wrong with features and benefits but there is something wrong with leaving it there. Everyone talks about features and benefits. But, if that’s all you talk about the ene-result is your website looks and says the same thing that the last two, five or ten websites said.



You have to stand out and be relevant to your website visitor’s problems, needs, wants and desires.

You have to make it about them!

To do that requires a significant change in mindset from mass marketing to context marketing.

It requires a level of understanding that someone says “OMG, how did you know…?”



If you can tap into one person’s experiences, mindset and emotions you can win the day. You can earn a prospect and a high likely hood of a paying customer.

Businesses must adapt their website’s and change from the old static, brochure type websites to ones that demonstrate and show that a business understands their prospects and customers.

That requires saying something that is worth someone’s time.

That requires a relevant, meaningful and inspiring message.

Want to learn more, I encourage you to visit the Begin Here page of my site and learn more about how to create a message that can change your results forever!


Tip #3 – Create a Valuable and Profitable Website and Make Your Website a Destination Place


If you truly want your website to be a profitable asset for your business, you must figure out how to make it a destination place for those who visit your site once, twice and then over-and-over again.


There are few strategies you can employ to help you do this:


  • Create a blog that solves one problem, meets one need, or fulfills one desire per blog article and add new articles to it at a minimum once per week; and always reply to comments when someone leaves one.
  • Add a forum to your site where people can interact with you and one another.
  • Add a free membership site where people can login for exclusive information from you or your business.
  • Invite people from your audience or those you network with to contribute to your blog or interview them about their business and provide value or inspiration to your audience through them.
  • When you network offline, be sure to do something fun and entertaining while also asking them for value while you bring them online to your website.


Let me take number five and put it into practice right now.

In my last blog article I wrote an article titled “3 Human Strategies That Will Explode Your Digital Marketing”.

Last week I had an opportunity to meet some wonderful entrepreneurs at the eWomen’s Network 7th Annual Success Summit near Washington, DC where I was involved as an exhibitor.

I took one of the principles and strategies outlined in the article at the event by offering a giveaway.

Part of the giveaway was to offer a picture and include their business in my blog.

One of my greatest pleasures is to include people and bring them value.

It’s a great way to introduce them to my visitors and loyal followers, offer them value for FREE, and start building a meaningful relationship with them while also showing them how to use the web to grow their business in a practical and insightful way.

Without further ado, I want to introduce you to their businesses and if you see someone who may be of interest to you I encourage you to check them out:


FWDThink – Owner Rabiah Sutton

If you’re looking for opportunities to do business with the Federal Government, FWDThink can help you prepare for the bidding process as well as connect you with the right decision makers.


Learn more about FWDThink


Occassions Inc. – Owner Mary Windham

If you’re looking to create a distinguished event, Occassions, Inc is for you!


Learn more about Occassions, Inc.


Navteca – Co-Owner Shayna Skolnik

Navteca is on the cutting edge of virtual reality video and software for both government and business applications.


Learn more about Navteca


Lize Metzger – Photographer

Lize is an incredible brand photographer who tells the story of your business through imagery.


Learn more about Lize Metzger


Lancia Designs – Owner Lancia Soans

Lancia Designs is a premier boutique brand influenced by modern architecture, with clean lines and open space – Exquisite design, and Impeccable Quality are the hallmarks of Lancia Designs.


Learn more about Lancia Designs


The Corner of Rainbow – A book authored by Jonee Brown


Get your copy on Amazon


Star Bobatoon, Esq. – Trainer, Speaker and HR Consultant

What do you get when you combine an impressive legal background, outstanding presentation skills and passion for helping others illuminate their lives? A stellar training experience that instructs, inspires and gets results!


Check out Star Bobatoon


Advanced Bodywork Solutions – Owner Mary Histing, LMT

Have you ever wondered how to help your body release the emotional aspect of physical trauma? Come and experience a therapy that was designed to do just that.


Learn more about Advanced Bodywork Solutions


White Space – Owner Suzette Smith

Avoid disappointment at the end of the day because you don’t have the time you need – or because your space ends up in the same disorder. White Space will fix that. For the space, you crave and the time you need.

Learn more at


Idea Success Network – Sylvia Henderson

You’ve got an idea. Get it out of your head and into action! Go from idea to implementation to income…

Learn more about Idea Success Network




There you have it; there are three tips on how to build a website that is a profitable assett.

With every passing, day, month and year it feels like it’s becoming more and more complex to reach our target markets.

In some ways it is and in other ways, it is not.



If our websites are not communicating to the specific needs, problems, wants or desires or our prospects then what reason do they have to visit our websites or contact us; let alone buy from us?

If you are not sure how to build a website with a purpose and make it a valuable and profitable asset; I encourage you to learn more about our newly added web design services.

(FYI – I used to own a high-end web development company for over eight years and due to client demand I’ve added it back into the service offerings.)


Click Here and learn more about how I can help you create a valuable website that is profitable today!



Do you have a question, thought or idea and want to share with me and my readers? Leave a comment below in the comments section and let’s chat!

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Don Purdum

Don Purdum

Don works with businesses to help them discover who their customers are and what business they are "really" in. He is an award-winning blogger and branding / marketing consultant.
Don Purdum
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35 thoughts on “How To Build a Valuable Website that is Profitable

  1. You are so cool! I don’t suppose I’ve read a single thing like this before.
    So good to find somebody with some unique thoughts on this subject.

    Seriously.. thanks for starting this up. This website is something
    that’s needed on the web, someone with a bit of originality!
    salon websites recently posted…salon websitesMy Profile

    1. Thank you for the extremely kind words! I’m honored!

      Originality comes from experience and understanding your message and audience.

      I certainly do try hard to be original, factual and helpful.

      Thanks so much for stopping by!

      ~ Don

  2. Hey Don!

    What a great post about making your website valuable. I totally agree that your voice/message is the core that everything else stems from.

    Knowing your purpose and what your audience wants is HUGE.

    I also agree that if you’re going to create content you better make sure it’s good. Otherwise you’re practically wasting your visitors time. And no one will be coming back if that’s the case.

    Your website should be a place that draws people in.

    I’ve just launched my new blog, so this is super valuable!

    Thanks so much for sharing!

    1. Hi Eli,

      Thanks so much for stopping by and visiting my blog; and for especially taking a few minutes to engage with me!

      I’m excited and happy that you agree with me. If you don’t have a message, voice and brand then ultimately you don’t have anything. It’s the foundation and core of one’s business and dictates virtually everything.

      Content better be good… or no one is going to take us serious, including those who are creating terrible content, lol…

      Congrats on launching your new blog Eli. What’s the link? I would love to check it out.

      Have a great week!

      ~ Don

  3. Hey Don,

    This is what I got from this post. You want to give people a great reason to come to your website or blog. This is the kicker!

    If your audience can not relate or see the value in your site, then you’re pretty much wasting time with it. You want your site to serve a specific purpose as well as put out content that’s going to make your audience say “OMG, how did you know…” as you mentioned.

    You want to get to know your audience, or in your infamous words figure out what business are you really in. This is a change of mentality compared to the mass marketing approach which was popular before the rise of the internet.

    Thanks for the share Don! Have a good one!

    1. Hi Sherman,

      Yes, it’s part the point… a reason to come to website over-and-over again…

      I couldn’t agree more Sherman. We’ve all seen people who are wasting our own time. If the site doesn’t say anything we haven’t read a dozen times already (in the same way, lol) or provides us with any real meaning or value; what’s the point in reading it?

      I am always looking for 20% of my audience in one piece of content to say; “OMG, how did you know…?” and take some form of action.

      Infamous words… I LOVE IT!!!!

      Thanks so much for stopping by Sherman.

      Have an awesome week. I’m a little behind the curve this week and will be publishing this week’s article today.

      Have a great week!

      ~ Don

  4. Don,

    Epic post! 🙂 Great breakdown of website purposes & love the ideas (besides blogging) for increasing visitor time/retain visitors. There are also some cool off-site ideas out there, like Facebook groups. Obviously your visitors are directed away from your site, but at the same time they are engaging with your brand, which means they’ll re-visit your site. Thanks for this post!



    1. Hi Camilla,

      Welcome to my site! It’s great to have you here!!

      In ten years of web development/design I identified that next to one’s message (which the purpose and layout is a part of) it’s one of the major reason’s a website doesn’t meet expectations or hopes.

      Agree about the off-site opportunities but in this article I really wanted to focus on the onsite and using it as a networking tool as well.

      I appreciate your comment and thank you for taking the time to stop by, read and comment!!!!

      Have a great weekend Camilla.

      ~ Don

  5. Hey Don,

    I finally made it by here, sorry I’m so tardy. Boy, what a week this turned out to be.

    Anyway, as you very well know I agree with you wholeheartedly. I’ve learned SO much from you and of course I’ve been one of those people who have visited someone’s site and didn’t have a clue what they heck they were about or what they did. Most of us know that we need to have a clear message, write to our target audience but most aren’t doing that. The simple truth is we just don’t know how.

    You know what I’m all about now so I fall under the category of marketing I would say now. Not sure if I’ll stay there but it has definitely helped me be much more clear on what I do and it’s helped get the attention of those people who need what I offer.

    You’re right, without knowing what type of services you offer and then going about it the right way people are always going to remain frustrated due to their lack of responses. There are too many sites out there doing it right so if you’re not then I suggest they give you a call because trust me when I say this, it will be the best investment they ever make! Hands down!

    Thanks for always sharing your knowledge with us Don and boy am I ever glad we met.


    1. Hi Adrienne,

      Better tardy than never, lol… we’re not on a time schedule here, lol…

      Thank you for your kind and generous words!

      I’m looking forward to your journey and who knows what will happen in the month(s) ahead for you, but it’s going to be exciting!!!!

      I’m so glad we met as well. I’ll give you a call soon and we can catch up.

      ~ Don

  6. Hi Don,

    Great advice as usual. I would say my blog is learning/marketing. I like to view it as a place where someone can come in and learn a thing or two very simply. I like keeping it simple so that people gan get something out of it and use it. But there is a method to my madness lol. It is written in a way to get the KLT factor. I see my blog as the “free” offer I give to others. If they want more information they can always opt into an offer I provide.

    It also works backwards. What I mean by this is that if I do a marketing campaign, people will come and check me out. When they see the information I provide and the comment section that is active, it shows credibility.

    It’s a win win as long as we don’t get off point. It has to be strategically done in a way whereby people will enjoy coming to our website/blog.

    I enjoyed clicking on some of the people you have put here. The Corner Of The Rainbow is just lovely as are the others.


    1. Hi Donna,

      Of course there is a method to your madness, lol… 🙂 That’s why I keep coming back to your site every week!

      I couldn’t agree more about the reverse in your comment; and credibility is a BIG deal! Without it, we are nothing.

      Jonee is a wonderful person and her book looks very interesting. She has a pretty amazing story of late but I’m not sure I’m at liberty to share.

      Have a great end to your week Donna!

      ~ Don

  7. Hi Don, first of all loved being able to tune into this blog post and listen on the go. I’m on the train back from London right now and I loved the tips you’ve shared here today.

    I guess I would look at my website and say I’m a mix of ecommerce and information for now though. You’re absolutely right about messaging, content usefulness and relevancy and all the rest of it, I recently made the decision to redesign the homepage of my site to make it even clearer to folks visiting, what it is that I did and what my site was about or offering.

    Content wise though I’ve always been a mix and mash of all things related to blogging, passive income and digital marketing, though I’m making huge efforts to create more content ‘relevant’ to what I offer as a service on my blog ‘WordPress hacks, design and graphics etc’.

    I guess I’m still a massive work in progress huh? ha ha 🙂

    All the best Don, thanks for the awesome tips once again.

    1. Hi Fabrizio,

      The audio blog seems to be a big hit! I’m getting all kinds of great comments and emails about it.

      It makes it so much easier to make our website’s an asset when we understand its purpose and make them relevant to our audiences needs.

      In many ways, we are all a work in progress.

      Have a great end to your week Fabrizio!

      ~ Don

  8. Hi Don,

    It’s great to read your article after a long time.

    Building a valuable website isn’t that much easy. People need to understand their readers. They should provide the quality content at their website.

    People like to visit the website which is easy to access and has the power to stop the mind to read.
    Sometimes advertisements are annoying. the bloggers shouldn’t always run towards money.

    Great post.

    1. Hi Ravi,

      It’s great to see you here! It has been a long time and I’m so glad this article caught your eye.

      It’s not easy… a site must be on message, relevant and compelling… the words, the phrases, the images and yes even the layout.

      I couldn’t agree more, advertisements can be annoying and a major distraction.

      Thanks again for stopping by and I hope you have a great end to your week!

      ~ Don

  9. Wow, what a novel idea – building a profitable website!

    People should take note of your points, Don. You and I know, most people don’t optimise their returns from all the money and time spent on establishing their sites.

    It’s great to see you featuring different businesses on this post. It’s even better that you’ve met all of these folk offline.

    All three tips featured are on the money. But the one that stands out for me is this one:

    “Create a Valuable and Profitable Website and Make Your Website a Destination Place”

    This is a great point and although it’s hard to do, anyone who is serious about maximising their returns from their website should do whatever they can to get there.

    I like the idea of networking with clients by featuring them on our blog, then getting them to promote the post to their customers. If they’re in the B2B space, it’s an excellent way to find new clients.

    Thanks Don


    1. Hi Kim,

      A profitable website is what we all want, but many business owners admit that it isn’t doing for them what they had hoped or expected.

      It’s a tool and like all tools if not used and used properly it won’t help us.

      It’s a lot of fun to feature different businesses and it’s point I intend to pursue much more here on my blog moving forward.

      There are so many great businesses out there that no one knows about and sharing them can make a difference for both me and them.

      The point I intend to continue pursuing, which I have from day one, is to create content that makes a place of destination for business owners and entrepreneurs.

      I appreciate that you are part of my growing community Kim; and we are halfway around the world from one another.

      How cool is that!!!!!

      Have an awesome second half to your week Kim!

      ~ Don

  10. Hi Don

    Your post is a valuable blueprint for creating trust with the idea of
    respect for the custumer a golden thread that binds the three points

    point about solving one problem with one post puts everything in
    perspective. Blogging is about helping not pretty writing and pictures. A
    website needs to reach out and the only way of achieving that is by
    giving the sort of value that can solve problems.

    The suggestions
    listed in point three are especially valuable and anyone with a blog
    should include them when creating a vision and mission statement for his
    or her online place.

    Thanks for sharing

    1. Hi Igert,

      Thanks so much for stopping by! It’s great to have you here!!!!

      If you think about it, people are not searching often for multiple things and most don’t have the capacity to follow our train of thought if we are talking more than one thing at a time.

      Simplicity leads to opportunity and complexity only creates confusion that results in inaction.

      Creating a place to be a destination is vital for any website, blog or business. I learned a long time ago that profits are found in repeat business; same thing for momentum and growth.

      Thanks again for stopping by Igert! It is awesome to see you here and I hope to see you again!!!!

      ~ Don

  11. Hi Don,

    Fun and entertaining. That one screams out to me!

    I feel many well meaning bloggers build sites from a desperate, needy space, and block the entertaining, clever ideas that a few folks tap in to. For many years I had a tough time trying, straining and striving for folks to visit my old blog. I’d jealously spot creative, funny bloggers who reeled me in and wonder, “Where do they get these ideas?” Then I realized that this crew was unencumbered with the worry and stress i clung to, the energies blocking ideas that would take my blog to the next level.

    You don’t need to do it with style and pizazz, but when you do… just might get on TV from your biz blogging efforts 😉 Kelli and I are due to be filmed any day now for an episode of a new show a UK company is pitching to National Geographic. The woman said how my colorful tale of how I got giardia in India caught her eye.

    Stories really do change the world, and if you’re telling ’em, and it sure doesn’t hurt to entertain with ’em 😉

    Don, keep on story telling, entertaining, and networking like a boss!

    Thanks for the informative share and have a fun week 🙂


    1. Hi Ryan,

      Fun and entertaining is sometimes a work in progress for me on my blog. I sometimes feel I’m a bit too serious here… but for those who meet me in person we have a ball!!!!

      I couldn’t agree with you more and it’s not just bloggers, it’s business owners offline as well.

      Please, keep me in touch with the TV show, that sounds great. One of my dearest friends just had his multi-million dollar home in Costa Rica featured on HGTV’s House Hunter International last week. We can’t wait to go down there with them.

      Oh, and before I forget, if you guys are going to be around for a while we were planning on a day trip to NYC. But we don’t know the city that well and was hoping you might be our tour guide?

      Hope to chat soon!

      ~ Don

  12. Hi Don,
    The thing that really grabbed my attention in your awesome post was to make your website “a destination place” and make it all about our visitors.

    I love that concept and in my own “ancient Aussie” way have adopted that philosophy and strategy with my blog – well its still work in progress but things are moving.

    By the way what a great tip you shared re the use of a photo and a business link for people you’ve networked with offline – what a truly smart way t o prmote your website. Simple yet so effective.

    As a blogger I want to have my target audience know that I understand them and that I am willing to take the extra steps to make them feel less skeptical and more trusting.

    This is a real challenge for me in the internet marketing niche where there are so many people with “less than honorable” intentions.

    For your interest there is one simple task that has been working for me that is totally in line with the theme of your post. Whenever a new reader leaves a comment on my blog, after responding, I immediately create a quick 30 second selfie “thank you” video, upload it to YouTube as an unlisted video and then email that commentator with the link to the video.

    This is an extra step that takes a few minutes but the responses have been nothing short of amazing – and its so easy to do. I want my blog visitors to really want to come back again and again and that is one of my driving factors in everything I do with “my place online”

    One other thing that is helping me make my blog a little more valuable each day is branding. I want to differentaite myself from the thousands of other very capable bloggers out there so I use a byline that is unique to me – “the remote Thai village marketer”

    Just doing this whenever I leave or reply to a comment has got me some attention and it aso forms part of my mission to make my place on line a “welcome mat” for folks in my target audience – beginners with an interest in blogging and affiliate marketing.

    As aways enjoyed your article Don – thanks for the continued inspiration mate

    Best wishes from the remote Thai village marketer


    1. Hi Peter,

      I LOVE it! Definitely we want to make our sites a destination place for our prospects and customers!

      The thing is Peter is it is simple and yet so many make it difficult. Or, they are uncomfortable for one reason or another.

      Your strategy is an amazing one. I’ve done that several times in the past and I do that often, although I’m select now. I might re-address it again…

      Thanks so much for adding incredible value Peter through your tip.

      Have a great week!

      ~ Don

  13. Nice post Don, I hope that I’m not being rude in saying that I have heard (read!) it all before in different terms!
    Please bear with me as I say, I have no intent to be rude. You and I (and anyone else who has been blogging for more than a couple of moths) know that these three tips are what it is ALL about!
    Simply employing these strategies is not enough to get your (my?) blog noticed! There has to be something else involved and for the life of me I don’t know what it is!
    I have been producing a blog full of quality posts (I think!), employing all of your tips for nearly eighteen months (over 130 posts!) and still can’t get engagement beyond a miniscule number.
    Thanks again for the post but, once again, there must be something more!

    1. Hi Chris,

      Nope, not rude at all… I appreciate your openness and willingness to share your thoughts.

      The truth is that no matter how original something is to a blogger/writer there is very, very little that is actually brand new.

      Realize that this article was also about how to build a profitable asset in as a business website, not just a blog. Most business websites are a complete disconnect from their audiences who are searching for solutions, not products to buy.

      I work predominantly with offline businesses who have no message or relevance to those they are trying to attract. To them, this is all new; even some Fortune 1000 companies struggle with these principles and have never had them articulated well before.

      Somehow, you noticed my blog, and you were kind enough to comment… Why? There is a reason…

      My blog pretty much exploded right out of the gate Chris back in May 2014. The key for me was a combination of content, promotion and primarily networking.

      Simply put, I eat my own dog food, lol… I am consistent in my message, I promote and I network a lot both online and offline… and part of networking as I demonstrated in this article is providing value; which I did in one way in this article.

      I’ve gotten an email from every single one thanking me and encouraging me; as well as scheduling consultations. I did something NO ONE else was doing at the conference.

      No matter how great your content, product or service is the key to any business growth and success in found in marketing and networking with those who serve the same audience you do but in a different way and are willing to propel your amazing message.

      Tie that into the reality that the overwhelming majority of businesses and those who blog don’t have a clear, concise and relevant message and you get stagnation, frustration and eventually blogging death.

      The principles are all there, but the key is the message and if the message isn’t driving home over and over again, then it’s going to be a struggle.

      If you have a moment, check out my Begin Here page in the menu. There is some revealing stats and a video that may have the answer to your question.

      I appreciate your openness and transparency Chris. Please know that you are not alone!!! I hear from folks every week who have the same struggles.

      If I can be of any help, please don’t hesitate to reach out.

      Have a great week!

      ~ Don Purdum

      1. Thanks Don, I really appreciate the simple fact that you bothered to respond to my comment. I have been making the same effort myself for a while now (not that I have many comments to respond to!).
        I’ll keep plugging away ( and if you, or anyone else for that matter, would like to make any assessments I would happily take note and respond.
        Thanks again mate.

        1. Hi Chris,

          You’re welcome! As you can see, I always make time for my commenters!!!! You guys breath life into my blog and website.

          As I wrote last week, what a wasted opportunity it is for a business owner/blogger who doesn’t take time to respond to people who take the time to leave a comment.

          I’ll definitely be by your website shortly.

          ~ Don

          1. LOL… I am, I’m working at my desk today networking online and creating some opportunities for an audio recording series with some amazing and highly successful entrepreneurs.

            It’s easy to respond when I’m right here, lol… 🙂

  14. Great article Don! Absolutely loved it. Great strategies on how to really capture the attention of your audience to have return visitors and ultimately build a business out of your website.

    I really do think that there are a lot of needless websites out there that don’t do anything but promote themselves.

    But when you build a website that shoulders the burdens of others, and help them with their needs, wants, and desires, you are on a true path to success! Thanks Don for sharing your insights. Really enjoyed the read!

    1. Hi Todd,

      It’s so important to build a website that is valuable and relevant, and therefore “for” the audience or target market.

      We’ve all seen websites that spend way to much time talking about themselves or their products or services. They fail to realize we can buy from anyone and the real question isn’t if, but from whom?

      Thanks so much for stopping by and sharing the kind words!

      Have a great week Todd!

      ~ Don

  15. Hi Don!

    I see what you mean about businesses hurting from websites that just don’t do anything for them. Might as well not even have one. Do you think businesses are overthinking or under-thinking it? I mean you look at a site, and you really want to know within 10 seconds what it’s about and how it can benefit your life.

    And then when you click on articles you really don’t want to read what you’ve already read a lot of times. For example, this article wasn’t what I expected – it wasn’t directly about monetizing a website or anything like that. It was much deeper. So just by this article, you are showing what you mean.

    Speaking of depth, there are many things here to think about – with regard to taking your site to the next level with making it a destination place, having it be a place where people will come for a specific purpose, just as they do on social networks – keeping people engaged.

    Thank you!

    1. Hi Maria,

      In some cases, if they aren’t willing to put in the work to have a great website, I agree… they shouldn’t have one. I believe for both statistical and rational reasons that it hurts one’s business more than it helps.

      You asked a fantastic question and my answer is it depends upon the business. Some do way overthink things and give themselves paralysis and others don’t think it through at all. In the end, the result is the same.

      I am glad this article wasn’t what you expected and it sounds like the mission was accomplished, lol…

      I appreciate that you took the time to read the article Maria and left such a great comment and added more value to my article.

      I hope you have an incredible week and I’ll be by to check out your website and blog soon!

      ~ Don

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