Listen to the Audio Blog Download this episode (right click and save)
Do you have people who are clamoring to do business with you because of your website?
Is your website contributing to the profitability of your business or do you have a website just so that you can say you are a valid and credible company?
The internet is full of business websites that are taking up digital space that are unfortunately hurting businesses much more than they are helping them.
Let’s discover the subtle and overt reasons why that’s happening and I’ll share with you three tips that can help you turn your website into a profit making asset for your business.
Tip #1 – Create a Valuable and Profitable Website by Knowing its Purpose and What Experience You Want Your Visitors to Have
Do you know why you have a website and what you want to accomplish with it and how you want people experience you through it?
There are five primary purposes for a website and the one you choose will determine how your website should be designed and experienced by your website visitors.
- Information – An information website is more of a news or information sharing resource. An example would be MacWorld where they share information about Apple products or The Fast Lane Forum which is for entrepreneurs who have read The Millionaire Fast Lane by MJ DeMarco and want to learn from one another
- Education – An educational website is one that has an e-learning platform that is designed to teach someone something. Think of e-learning sites that offer courses like Udemy or it could be a self-hosted course. For example, John Lee Dumas at Entrepreneur on Fire has online courses on the topics of podcasting and webinars. It could also be a blog or membership site; or even an educational institution of higher learning.
- Marketing – Many, if not most, business websites are created for the purpose of marketing. These sites are designed to create and/or demonstrate competency in core capabilities that give people a reason to buy from the business (could be an offline, online or combination of both business).
- Ecommerce – These websites are strictly designed to sell a product. Think eBay or Amazon for example. In the past, my web development company built some sophisticated ecommerce sites for a golf cart supply parts company and a big press machine parts company. It could be virtually anything… if you’re selling online and accepting payments online for the purpose of providing a product or services then you’re into ecommerce.
- Combination of any of the above – Many sites will serve one or more purpose and are combined into one website. This adds increased competency and trust.
There are no lack of examples, but the point is that if you are going to build a website that is profitable you must understand its purpose and then design the website to meet the purpose.
Because many businesses don’t know what the purpose of the site is they end up not having a site that is designed to meet the result they are looking for.
Therefore, what is supposed to be an asset in your website actually becomes a liability.
Tip #2 – Create a Valuable and Profitable Website by Not Wasting Your Visitors Time – Have Content That is Worth Consuming
Have you ever met someone that just went on and on, and on, about how wonderful they are and how much everyone loves them?
How about the person that never allows you to get in a word edge wise?
How do you feel and what do you think?
If you’re like me, you’re trying to identify the fastest escape route without appearing to be rude.
Online, the fastest way “out” is to go back where you came from.
The back button on a browser may be the most used button on a screen.
The problem with our websites is that we make them all about ourselves.
Many talk about how wonderful they are and why they think someone should buy what they are selling.
Many are stuck on features and benefits.
There is nothing wrong with features and benefits but there is something wrong with leaving it there. Everyone talks about features and benefits. But, if that’s all you talk about the ene-result is your website looks and says the same thing that the last two, five or ten websites said.
You have to stand out and be relevant to your website visitor’s problems, needs, wants and desires.
You have to make it about them!
To do that requires a significant change in mindset from mass marketing to context marketing.
It requires a level of understanding that someone says “OMG, how did you know…?”
If you can tap into one person’s experiences, mindset and emotions you can win the day. You can earn a prospect and a high likely hood of a paying customer.
Businesses must adapt their website’s and change from the old static, brochure type websites to ones that demonstrate and show that a business understands their prospects and customers.
That requires saying something that is worth someone’s time.
That requires a relevant, meaningful and inspiring message.
Want to learn more, I encourage you to visit the Begin Here page of my site and learn more about how to create a message that can change your results forever!
Tip #3 – Create a Valuable and Profitable Website and Make Your Website a Destination Place
If you truly want your website to be a profitable asset for your business, you must figure out how to make it a destination place for those who visit your site once, twice and then over-and-over again.
There are few strategies you can employ to help you do this:
- Create a blog that solves one problem, meets one need, or fulfills one desire per blog article and add new articles to it at a minimum once per week; and always reply to comments when someone leaves one.
- Add a forum to your site where people can interact with you and one another.
- Add a free membership site where people can login for exclusive information from you or your business.
- Invite people from your audience or those you network with to contribute to your blog or interview them about their business and provide value or inspiration to your audience through them.
- When you network offline, be sure to do something fun and entertaining while also asking them for value while you bring them online to your website.
Let me take number five and put it into practice right now.
In my last blog article I wrote an article titled “3 Human Strategies That Will Explode Your Digital Marketing”.
Last week I had an opportunity to meet some wonderful entrepreneurs at the eWomen’s Network 7th Annual Success Summit near Washington, DC where I was involved as an exhibitor.
I took one of the principles and strategies outlined in the article at the event by offering a giveaway.
Part of the giveaway was to offer a picture and include their business in my blog.
One of my greatest pleasures is to include people and bring them value.
It’s a great way to introduce them to my visitors and loyal followers, offer them value for FREE, and start building a meaningful relationship with them while also showing them how to use the web to grow their business in a practical and insightful way.
Without further ado, I want to introduce you to their businesses and if you see someone who may be of interest to you I encourage you to check them out:
FWDThink – Owner Rabiah Sutton
If you’re looking for opportunities to do business with the Federal Government, FWDThink can help you prepare for the bidding process as well as connect you with the right decision makers.
Occassions Inc. – Owner Mary Windham
If you’re looking to create a distinguished event, Occassions, Inc is for you!
Navteca – Co-Owner Shayna Skolnik
Navteca is on the cutting edge of virtual reality video and software for both government and business applications.
Lize Metzger – Photographer
Lize is an incredible brand photographer who tells the story of your business through imagery.
Lancia Designs – Owner Lancia Soans
Lancia Designs is a premier boutique brand influenced by modern architecture, with clean lines and open space – Exquisite design, and Impeccable Quality are the hallmarks of Lancia Designs.
The Corner of Rainbow – A book authored by Jonee Brown
Star Bobatoon, Esq. – Trainer, Speaker and HR Consultant
What do you get when you combine an impressive legal background, outstanding presentation skills and passion for helping others illuminate their lives? A stellar training experience that instructs, inspires and gets results!
Advanced Bodywork Solutions – Owner Mary Histing, LMT
Have you ever wondered how to help your body release the emotional aspect of physical trauma? Come and experience a therapy that was designed to do just that.
White Space – Owner Suzette Smith
Avoid disappointment at the end of the day because you don’t have the time you need – or because your space ends up in the same disorder. White Space will fix that. For the space, you crave and the time you need.
Idea Success Network – Sylvia Henderson
You’ve got an idea. Get it out of your head and into action! Go from idea to implementation to income…
There you have it; there are three tips on how to build a website that is a profitable assett.
With every passing, day, month and year it feels like it’s becoming more and more complex to reach our target markets.
In some ways it is and in other ways, it is not.
If our websites are not communicating to the specific needs, problems, wants or desires or our prospects then what reason do they have to visit our websites or contact us; let alone buy from us?
If you are not sure how to build a website with a purpose and make it a valuable and profitable asset; I encourage you to learn more about our newly added web design services.
(FYI – I used to own a high-end web development company for over eight years and due to client demand I’ve added it back into the service offerings.)
Do you have a question, thought or idea and want to share with me and my readers? Leave a comment below in the comments section and let’s chat!
Latest posts by Don Purdum (see all)
- Increase Sales by Discovering the 80% Customers are Not Telling You - August 22, 2016
- Increase Sales: Discover the Secrets Your Prospects Aren’t Telling You - August 18, 2016
- Do You Feel Unfulfilled and Asking if There Has to Be More? - August 15, 2016