Do you ever get spam messages on Facebook or LinkedIn that are just so spammy and full of sales pitches that it drives you crazy? Worse yet, are you someone who is sending those messages? If so, the odds are you’re not doing it on purpose; you just don’t realize what you’re doing and that there is a better way to do it.
I’m really involved on LinkedIn and it’s one of the best driver’s of new prospects and opportunities for me. However, I work to offer the absolute best value that I can without coming across as someone who is only interested in me.
As I’ve said in previous articles and all over social media; “It’s not about me, it’s about you!”
With that said, yesterday I received the following message in my LinkedIn inbox (article continues below):
What Went Through My Mind When Reading the Spam Message
If you’re like me, it hit you almost immediately.
This person does not know a thing about me, nor does it appear it he or she cares. In just a moment I will re-write and share how I would have done this, but before I do that please allow me to share how it hit me right out of the gate:
- “Who are you” and “SO WHAT!” The message said nothing, meant nothing, and didn’t serve me in any way.
- It’s obvious that this is a script. Only one sentence is dedicated to me and it says nothing.
- I have no relationship with you whatsoever and have never engaged with you at any level. Why do I want your stuff?
- It smells of desperation.
- You have no idea who my audience is or what problems I solve for them
- You have no idea who your audience is or what problems you solve for them
- You have no idea what products or services I offer
I could go on and on, but I won’t. These are the most important things I came up with almost immediately as I was reading through it.
So How Would I Have Written It Differently?
Let’s give it a try (yes, I did message this back to original sender):
I have really enjoyed seeing your post in our LinkedIn group; “Small Business Online Community.” You clearly have a strong sense of how you are trying to help your prospects and customers.
In fact, I really liked your article “If Content is King, Why Isn’t Anyone Reading My Blog?” You helped me see and understand that there is so much more to online marketing than just writing blog articles or spamming peoples inboxes with content that they can’t use or don’t understand how to use, or don’t want.
Because I was so moved by your article, it dawned on me that there is a whole audience out there doesn’t know you and needs to hear about your message. Gaining new readers, prospects and customers is why all of us are in business. Guess what? We have the target audience you’re looking for.
I work with … and we help people and businesses just like yours reach your target audience. In fact, we have over 500,000 readers.
Think about that for a second. What if out of 500,000 target readers just 1,000 looked at your site or articles? Would that make a difference for you? What if I could help you reach 50,000 (that’s only 10%), would that make a difference in your marketing and sales?
I’m so sure we can help you grow your business that I’m willing to offer you a free banner ad on our website if you consider buying two ads. That increases your opportunities even more!
Again, we have access to your target audience at extremely affordable rates. We would love the opportunity to share them with you.
Is there a time I could schedule with you to learn more about your business? Even if you don’t do business with me I enjoy meeting and connecting with new people who I find interesting and worthy of our products and services.
I look forward to hearing from you…
So, here is the question: Would this still work? Maybe, maybe not. However, it would at least say to me:
- You felt a connection with me even if you really didn’t
- You researched me at least a little bit
- You understand how your product or service solves my problem of needing new customers
Personally, I would never send this message out. I am convinced that the better way to market online is to offer value through content that helps people see how you solve their problems.
When you’re audience identifies with you because you’ve shown them you are competent and given them a reason to know, like, and trust you… when they are ready to buy, guess who they come to first?
I would love to know your thoughts. How do you market? How would you have responded to this person?
Let’s chat about it in the comments below!