How to Discover Passion, Influence People and Increase Sales

Author : , Date : February 8, 2016

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How to Discover Passion, Influence People and Increase SalesAre you passionate about your business? I’m talking about the type of passion where you can’t wait for someone to ask you; “What do you do?”

Are you so passionate that people can feel it right through their computer screen when they look at your website, blog articles or social media posts?

How about through your videos or podcasts?

Does someone sense your passion so much and feel so inspired by your web presence that they are influenced to say,


“OMG, how did you know” and are looking at all the different ways they can buy from you because you connected with them personally?


If you’re like most businesses you are probably not experiencing that when it comes to your content marketing.

You may be blogging, sharing content on social media, optimizing your articles for Google or creating videos…  and it’s all falling on blind eyes or deaf ears.

Technology and strategies are not your real problems yet that is what most businesses are chasing. The real problem is the disconnect between passion and communicating that passionate so that content is relevant, inspiring and compelling.

In fact, you can influence people through your passion and earn more business than ever before. The truth is that if you don’t connect with people emotionally it doesn’t matter how much traffic you drive to your website or how many people follow you on social media.

The results will be the same…

NO influence and few to NO sales.



What is Passion and Why Does It Matter To Your Business?


Passion is the essence of your business. It’s the window into the soul of your business.



It’s what people feel and sense. It’s the emotion behind your “why” and the feeling that inspires action.

Passion is about the results a business gets for their customers.

Passion focuses on the needs of the customer over the needs of the business.

Let’s be honest for a moment… why is that so many businesses struggle in their digital marketing?

It’s because they aren’t in touch with their passion.

Businesses are focusing on their needs and wants… more prospects, more business and a growing company.

But that isn’t what the prospect or customer cares about.

Every decision a person makes to spend money is an emotional decision. No one makes a buying decision based purely on logic.

Yet, the majority of businesses are creating information and facts that are completely detached from their passion and emotion only to discover that while people like the information they don’t do anything with it; namely give you their name and contact information or buy from you.

Is it any wonder so many businesses are struggling with Digital Marketing and have given up on it?

In a recent survey of 1,105 small businesses by Thrive Analytics in April 2015:


  • 55% of all small businesses said they don’t have a website
  • 40% of those who do have a website haven’t updated it in 6 months
  • 77% of small businesses feel they lack the time or knowledge to manage digital media effectively.
  • 70% stating they wish they could take advantage of digital media to help expand their businesses and reach new customers


If you’re passionate about your business you are going to make the priorities for what is important to the business.

If 70% of businesses “wish they could take advantage of digital media” what is holding them back?

The real problem is not time or knowledge, those are excuses.

The real problem is lack of focus and priorities due to a reality that many business owners have never discovered what their real passions are.

Recently in a mastermind I asked the six participants “what problems they are passionate about solving.”

Each one struggled with the answer and defaulted to sharing what they do.


Because its comfortable and easier to focus on logic than it is to connect with the passion and emotion behind what they do.


What About Those Businesses Who are Marketing Online?


I read dozens upon dozens of blog articles all week long and do know what they are missing?

Let me tell you what they are not missing?

They are not missing:


  • Logical or intellectual ideas
  • “How to” tips and strategies
  • Statistics


What are they missing?

They are missing:


  • Emotional connections that leave people inspired to do something other than leave
  • Comments that say “OMG, how did you know…?” in some form or fashion
  • Strong leads through downloads of your eBooks, reports, and more
  • People who sign-up for your email list because they feel your valuable to their lives and/or businesses
  • People who want to know more and high numbers of returning visitors
  • Lots of social media shares that result in more leads and shares


Passion is the emotional connection that is brought about through being relevant from the site visitor’s point of view.

When you understand “what problems you’re passionate about solving” you have a foundation for a dynamic business and a life altering message.


How Can You Discover Your Passion, Build Influence and Earn More Sales Than Ever Before?

I’m going to share a simple way you can identify your passions. Get ready because people pay me a lot of money to help them with this…

Simply answer the following question:


“What problems are you passionate about solving?”


My suspicion is you have never thought about this question. If you have, it will make your head spin for a while.

The temptation is that people love to answer this question by stating what they do. It’s the hardest part of my coaching or consulting.


I’m not asking what you do. In fact, I don’t care what you do for the purpose of this question. It makes no difference if you make airplanes, sell insurance, or have an online business.

It doesn’t matter what you do!

What you do is simply the means to fulfill your passion.

For example, one of the passions I’m deeply passionate about solving is the societal and political unrest that exists in the United States because over 94 million people are no longer participating in the workforce.

Most have been laid off from corporate jobs, can’t find work, aren’t qualified for work that is available, and have no hope for a bright future.

America was built on entrepreneurship. The hope for America’s future rests upon those who will start successful businesses and contribute positively to their communities by creating jobs and fulfilling their dreams.

Yet, 70% of all business will fail in the first 5 years and of those who fail 60% of them will do so within 24 months.

The reason: lack of a relevant message that contributes to declining cash flow.

There is nothing more exciting than a prosperous America with citizens who are participating in our Republic through entrepreneurship. It’s entrepreneurs who have and always will make America great!

What problems are you passionate about solving?


Entrepreneurs Cannot Pawn Their Business Off onto Their Employees


I want to bring up a serious and recent trend I’m experiencing because it’s that important!

I recently shared on Facebook that of late I’ve been talking with a number of successful business owners who had obviously lost their passion.

Their once thriving business is now struggling and they want their cash flow to return to previous levels. It’s affecting their business, employees, investors and maybe more importantly their family and lifestyle.

They know they have a serious messaging problem and that they are not communicating relevantly to their prospects and customers and it’s showing in the declining sales reports.

It’s an issue they need and want to get resolved.

However, they don’t want to do the work themselves to discover their passion which will deeply inform the message and the brand identity.

Instead, they want to give that responsibility to an employee.

When you bequeath control to others, you essentially become a hitchhiker with no seat belt. You take the passenger’s seat of your own car and entrust your safety to someone who has never driven a car before.

You cannot become a victim if you don’t relinquish power to someone capable of making you a victim.

The problem for business owners who turn their message over to someone in their business is that they risk making themselves a victim.

They become a victim of mistaken identity or losing control of their business because the world sees them differently than they really are. This happens because someone else’s vision, who has no stake in or equity sweat in it, for the company over-road their own.

If you own the business, you are the one that is responsible for your message and you are the one who is responsible for the growth and well being of your company.

I don’t want to see a business owner fall victim to the “why did I trust them with my business and it’s failing” syndrome.


What is the Result of communicating with Passion?

The result is a business that is excited every single day to share their message.

The result is a business that has developed a vision around their passion and it’s infectious.

The result is a business that is growing by leaps and bounds because they are no longer trying to reach everyone.

Passion elevates the message and communicates to one person, with one problem/need/desire and offers just one solution.

The result is a growing, thriving business that is full of opportunity and hope.



Is It Time To Discover Your Passion, Influence Your Prospects and Increase Your Sales?


Ultimately, people are influenced to buy not because of what we have to sell them. They can buy anywhere. Amazon alone is a treasure trove of opportunities to buy virtually anything you want.

But what your customers can’t buy anywhere is “me” or “you”.

What they can’t buy from anyone else is the connection that is made because they sense and feel the power of your message through your passion and they identify with it so strongly that they have to buy.

Are you feeling that your passion is missing?

Are you sensing that you communicate logically but are leaving the emotion out of your message?

Is your business not achieving the sales you want because you don’t fully understand your customers?


Are you ready to make the leap forward and learn how to discover your passion?

If so, click here and learn how creating a powerful message through your passion will change your business forever!


In addition, I want to offer you a free copy of my highly popular eBook titled “The Shift – Making the Fast Paced Transition from Mass Marketing to Context Marketing” which has been read by thousands of small business owners and entrepreneurs just like you.

In it you will learn how to identify the “business you are ‘really’ in” from your prospects point of view and how to be so relevant to them in their context that they say to themselves in some way; “OMG, how did he know?” and then buy from you.


Click here or on the image to get your free copy today.





Special Thank You!


I want to thank the following for including me in their blog articles and email. I treasure each one and thank you for networking with me online!

To my readers; each one of the articles has immense value, and not just because I’m in them.

Be sure to check out these incredible articles!


7 Killer Website Branding Tips For New Bloggers And Marketers – Fabrizio Van Marciano

7 Examples of Well Written About Pages for Blogs and Websites -Kim George

Be a Better Blogger – Kevin Duncan


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Don Purdum

Don Purdum

Don works with businesses to help them discover who their customers are and what business they are "really" in. He is an award-winning blogger and branding / marketing consultant.
Don Purdum
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22 thoughts on “How to Discover Passion, Influence People and Increase Sales

  1. Hi Don,

    What an interesting and inspiring topic.

    My take on the issue of passion is simple: if you’re in a business and not passionate about it – quit!

    Passion is what spurs us to keep moving forward. It also helps to attract other people, including customers, team members and other multipliers and influencers.

    Of course, there are different ways of voicing passion. Marketers don’t necessarily have to ape those who have an over the top ‘in your face’ style. They can voice their passion in ways that suit their personality – and their audience.

    An example. I know a lawyer who uses his website to share his vision for his clients (amongst other things). He has a compelling video on his home page with just him talking directly to the camera. Although he has a modest speaking style, the passion comes through just the same. But not just passion – there’s also integrity, confidence, logic and authenticity.

    Essentially we have to love what we do. Otherwise, what’s the point?

    Thanks again, Don. You did this topic proud


    1. Hi Kim,

      You bring up an excellent point about style. The real issue is can they sense and feel our passion within the delivery. There is no one way to do it and you are absolutely right that personality plays a big role in it form and delivery.

      You’re also right about it’s role in our entire business! Another excellent point.

      One thing I have known for a long time is that the majority of business owners are passionate but along the journey they get the passion sucked out of them by the rigors of business.

      They lose sight of what’s important and it’s so easy to do.Sometimes, they just need a spark or a reminder.

      That’s why I don’t ask businesses to discover what they are passionate about because it’s such a big and overwhelming question. But, I do ask “what problems are you passionate about solving?” because it can be taken in smaller pieces and lead them to their passion.

      Thanks for such a great comment Kim! I always appreciate your viewpoint and insights!!!!!!

      I hope you’ve had an awesome week!

      ~ Don

  2. Hey there Don! Excellent article (as always). I am so grateful that you have featured my post here as a reference for others. Your About Page is definitely an awesome example of how one should be done. So Kudos to you on that.

    One thing that jumped out at me in this article (among many others) …is the ability to communicate logically….which for me has lead to writing “me-to” posts. This is an area that I definitely am working on at this moment, because I want small business to understand how passionate I am about helping them create an online presence that “interviews well” as you have mentioned in one of your posts.

    That is what I am seriously passionate about because I know that “89% of folks are using the web to find information about products/services” — hence the importance of having a solid online presence.

    Wishing you a grand week! Thanks so much again for the mention 🙂

    1. Hi Kim,

      In my mind as I wrote it’s about connecting the logic with the emotion and balancing those two things. I want people to be able to both understand and feel. If our content can connect those two dots we can create a win for both us and our customers.

      As passionate as you are about helping businesses create an online presence (which is very commendable) I suspect your passion is really much more than that! In fact, one of your passions is sitting right on the second page of your homework. Once you see it you’re going to be excited.

      I look forward to seeing you tomorrow in the mastermind call and I hope you have an incredible day Kim!!!!!

      ~ Don

  3. Hi Don,

    I can totally resonate with you about having the passion in your business 🙂 Really enjoyed your post, gave me some big time “food for thought” for my own business. It is all about how passionate you are about what you are doing and people can sense that 🙂 I know for me that when my readers respond with a comment back to me about a certain post and topic that they totally resonated with and how it helped them makes me feel so happy and excited!

    So, yes, Passion plays a very important part in having success in business 🙂

    Thanks for sharing your awesome value!!

    Well said!

    1. Hi Joan,

      It really is a rewarding feeling! I love it even more when they contact me and say they have to hire me. I love accolades but the biggest accolade of all is a client!

      I have been engaging with a lot of people on different forums this week and I’m noticing this is a serious theme that is developing.

      People are really struggling to define their passion. I starting suggesting that that they don’t ask what their passions are but instead ask “what problems are you passionate about solving?”.

      I appreciate you kind words and your comment Joan! I’ll be by your site soon.

      Hope your week has been a smashing success thus far!!!

      ~ Don

  4. Hi Don,

    I often ask myself “would I enjoy doing this for free?”
    If the answer is yes, I know I am passionate about it.

    Personally, I LOVE anything that involves offering insight – especially into the human condition and how to use wellness in a way that promotes joy and vitality (also related to the human condition). I also LOVE helping others shine (if I genuinely believe in and get excited about what they’re doing).

    I’m often told “I’ve never thought of ___ that way. You’ve changed the way I think about _____”.
    I get such a thrill out of that because I know what true insight feels like. It’s freeing.

    I don’t think any of us are passionate about something if we’re ONLY in pursuit of a profit. That’s a lesson I’ve learned the hard way.
    While it’s possible to lie to ourselves, it isn’t possible to REALLY believe those lies because somewhere inside of us, our Spirit knows the truth. Those lies become our shadows – and they stay with us until we face them and bring them to the surface.

    And GET REAL with ourselves!

    We aren’t here to survive. We’re here to experience, perceive, create and express. Done properly, we then “know thyself” – and when this happens, we start to align with our purpose (passion).

    As you know, Adrienne shared a post on my blog about what happens when stress gets the better of us. It happens when we ignore the signs our souls (and our bodies) give us and intellectualize our way out of this insight – even for the best of reasons.

    Your video hit the nail on the head. We become boring when we’re not in love with what we’re doing. When we don’t have our true “why”.
    Running after money and engaging in activities and business pursuits that are anything other than an extension of our love of what we’re doing is living on autopilot (and then we sound/write/come across that way).

    There’s my book of a comment…but you wrote a thought provoking post and I couldn’t help it 😉

    1. Hi Dana,

      WOW! I Love your book! What a comment!!!

      I so identified with the need to get real with ourselves. We may be able to lie to ourselves, but eventually it catches up to us every single time.

      I know, because there was time when I tried it because I was trapped and had to convince myself.

      I’m just going to leave it there Dana for now and let your comment speak for itself; and I’m making it the featured comment!

      Have an awesome second half to your week!

      ~ Don

  5. Hi Don,

    I have to admit that when I come across content that really speaks to me it’s usually because I can tell that the writer is more passionate about what they do. I don’t find that a lot though but I would love to see more of it.

    As Donna said, I think that is why some people do really well and others not so much. I was approached just today from someone I’ve known now for about three years online to be part of their new podcast series. She would like to interview me because I’m one of the few people she’s run across who is very passionate about helping people. She hasn’t seen anyone else who communicates with others the way I do and she can tell that I’m authentic, caring and love what I do. For someone else to say that about me is just so rewarding and touching because it does tell me I’m on the right path.

    That’s just proof of what you’ve been saying all along as well. When you truly want to help your audience with whatever their issues are then that comes across. Say it in a way that they’re having their own aha moments, well that just priceless.

    Thanks Don for always helping us stay on track.

    You have a great week my friend and rock on!


    1. Hi Adrienne,

      You are so right, it’s hard do come across content that is clearly in line with someone’s passion and it’s always noticeable when you spot someone’s passion.

      I agree, I would love to see more of it as well.

      First webinars and now a podcast? You are going to be lighting the internet up on fire!

      I agree with your acquaintance’s assessment of you. You are definitely passionate about helping people and it really does come across throughout the web.

      You deserve the great accolades and I’m happy for you!!!!

      You are absolutely on the right path.

      I’m looking for big things from you in the next 11 1/2 months!!!!!!

      Have a great week!

      ~ Don

  6. Hi Don,

    You just clarified to me my missed piece of marketing puzzle! My passion! 🙂 Thank you so much!

    After you shared your passion about solving – “societal and political unrest that exists in the United States” – it almost instantly became clear to me about my own passions! It really was an AHA moment! It was cool and thrilling!

    I think that everybody have passions because it’s our deepest spiritual nature! But not everybody show them because of afraiding of becoming vulnerable!

    And it’s really our egocentric mind that is afraid.

    So don’t be afraid and be REAL! 🙂

    – Dima

    1. Hi Dima,

      I’m glad you caught the practical example I provided. It is insightful and helpful when you can see that others so I’m glad I could do that for you.

      Just to clarify, it is a little more than that because what I’m passionate is one of the problems tied to the unrest and that’s the major loss of jobs and 94 million people out of work and can’t find jobs. The key solution is entrepreneurship and business ownership.

      You’re right, we all have a passion but many of us either don’t directly tap into it or we lose sight of it. In some instances, businesses are started because the money potential is huge but that will only carry a business so far before the challenges consume it.

      Fear is definitely one aspect, vulnerability is another. There are many more as well but you definitely hit upon two important ones.

      Have an awesome week Dima and thanks for your comment!

      ~ Don

  7. Hi Don,

    You’re on target here, for sure.

    I work with lots of people who create digital info products. Some of them sell them for thousands of dollars, while others struggle to get ten bucks.

    What’s the difference?

    As you point out, it’s rarely the quality of the information, or even the slickness of the presentation. It’s almost always the tied in to the passion factor. The folks who are really logged in to their deepest desire to help people simply give off an energy that other more detached folks don’t.

    Passion is what really builds community and a loyal following. People aren’t usually looking for answers, they’re looking for leaders who care about them and are totally invested in helping them.


    1. Hi Donna,

      Bingo, you really said it well for me in a way that I didn’t even think about. Our passion gives off an energy and that energy is infectious!!!

      I think you’re right, they aren’t always looking for answers and they need leaders to show them the way. That is so powerful and true!

      I love, love, love and appreciate your comment Donna!!!!

      Have a great week.

      ~ Don

  8. Hi Don,
    Your passion for helping people here in the U.S. to find passion again and overcome the lethargic job prospects caught my attention. Sounds like such a giant task at first. But if enough of us have that passion and do what we can in our sphere of influence, that will help–greatly if enough people catch that passion.
    I like how you’re focusing on solving the problem through business instead of politics. I guess you could one day run for office, but I think what you’re doing now will be more successful.
    Keep on trucking, Don! You are a light out there in a dark society these days. Let’s help more people find hope in the “new economy.”
    Thanks for getting this message out there.

    1. Hi Matthew,

      It does indeed seem like a giant task when you put it that way. LOL…

      You are right, it’s one person at a time informing another, and another, and so it goes on.

      No way am I running for office!!! I don’t believe that’s the solution and ultimately I’m not convinced that government is the answer. The answer is in “we the people” and my personal conviction is that when people are able to provide for themselves and their families and prosper… we are all winners.

      There is only one way that I believe it’s going to happen and it’s not by getting a JOB and spending 50 years saving money or making risky investments in others through the stock market.

      It’s in building sustainable businesses.

      Just my two cents, lol…

      Thanks for your kind words and for your comment Matthew. It’s great to see you here!

      ~ Don

  9. Hey Don,

    Happy Monday to you.

    Ahhh passion. That’s something many business owners sometimes lack. And i say this because i know some entrepreneurs who aren’t passionate about thier business, but it makes money.

    But if you’re truly passionate about your business, it’ll never feel like work.

    Now regarding that story you shared about that entrepreneur, it’s absolutely foolish to allow someone else to try to save your business and get back your passion. The onus has to be on that entrepreneur and no one else.

    It’s like a chef of a major restaurant asking a busboy to prepare a 3 course meal so that chef can rekindle the passion for food again.

    Can’t do things that way.

    Great message and post.

    – Andrew

    1. Hi Andrew,

      Happy Monday! No kidding here, Monday is my favorite day of the week.It’s when I get ready for the magic to happen for the next five days.

      Passion… I couldn’t agree more. It just doesn’t feel like work when we are living the dream.

      I agree and I’m floored every time it happens that someone just wants to push the businesses message off onto an employee who has no stake in the business other than to collect a check. I don’t care how much they love the company, stop paying them and watch what happens…

      I appreciate your comment as always Andrew and I hope you have an awesome week!

      ~ Don

  10. Hi Don,

    Well, if you are not passionate about your business it’s the same as having a job, now isn’t it?

    I understand not being passionate about a job, but when it comes to your own business, if you picked the right business for you, your passion should be obvious indeed. On the other hand, if you are truelove not passionate about what you do, maybe it’s time to reconsider and think if you’re not in the wrong business.

    I’ve seen that happen a lot with network marketers. They are promoting a product and a company they don’t truly believe in, and that’s why so many people fail at that type of business. I know I did myself.

    However, I am truly passionate at what I do now, because it’s my own, and it’s my heart and soul.

    Great message again, and hope people will take on your offer.


    1. Hi Sylviane,

      Your first sentence is worth it’s weight in gold!!!! Absolute truth there Sylviane!!! If you’re not passionate or if you lose your passion then you’ve just earned a job in your own company.

      While I agree with you 100%, as I shared in the article there a lot of very successful business owners and entrepreneurs who start out passionate. Albeit they haven’t focused it or messaged it, but they had passion and that does count for something…

      Anyway, as the business grew and the challenges set in they become focused on other things that begin to weigh them down and the passion slowly, or sometimes quickly, just gets sucked right out of them.

      I know this can happen because it has happened to me before in a previous business.

      But, that’s not an excuse for fighting to get it back!

      I saw your article today; simply FANTASTIC!!! Well done Sylviane!

      Have a great week and I look forward to seeing on the Mastermind call on Friday.

      ~ Don

  11. Hi Don,

    Such an inspiring article. I don’t know how one can have a successful business if they aren’t passionate about it. Doesn’t ones enthusiasm shine through when they are passionate? I believe so. If your readers and or clients see and feel enthusiasm, aren’t they more likely to “buy in” to the product or story your sharing? Makes a lot of sense to me. Thank you for sharing this with us. Happy Monday!


    1. Happy Monday Brenda!

      Most businesses start with passion, but a lot of them lose it along the way. As I shared in the article, I’m finding more and more than business owners and entrepreneurs don’t want to do the work to rediscover their passion but they know something is wrong and the declining sales are proving it.

      With that said, I couldn’t agree with you more! If they see and feel that passion and enthusiasm then great things are going to happen.

      It’s amazing how Google and social media shares just take off and how others want to partner with businesses that are passionate.

      Thanks for your kind words Brenda! I so appreciate your comment!!!!!

      Have a great week.

      ~ Don

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