How to Go From Out of Work to Successful Entrepreneur

 

How to Go From Out of Work to Successful EntrepreneurWere you out of work for a while and instead of looking for a job you decided to start a business and to become a successful entrepreneur?

The allure of creating your own future, deciding how you want to do things and working towards fulfilling your personal dreams was just too appealing to you.

Like many before you who started a business, you felt anxious, nervous, worried and concerned.

If you’re like most that have started a business, you’re probably wondering how you can make your startup a smashing success as fast as possible.

Today I want to share the essential things you should do in order to gain a strong presence in the marketplace and go from unknown and struggling to highly sought after and successful entrepreneur.

 

Meet Joe, a Former Unemployed and Struggling Ex-Employee Turned Successful Entrepreneur

 

I recently met a young man who worked for a large local company and was let go two years ago. He had a great job and leaving it wasn’t option at the time.

Joe had a great income, company provided healthcare and three weeks’ vacation every year.

He felt it would have been crazy to leave his job and he would have never thought about starting a business.

Until he lost his job and was unable to get another one.

Joe sent in numerous resumes and even worked with a job recruiter.

He went on a number of interviews and he was either told he was over qualified or that they were not hiring at this time.

When it looked certain that Joe was not going to find a job that met his needs he knew had that he to do something.

Things could not keep going on as they were.

He didn’t particularly like the idea of being one of the 94 million people who are no longer looking for work or is no longer qualified for unemployment. Living at home with his parents didn’t seem very appealing and the dent to his ego was shattered.

So last year Joe decided to start his own business and by the end of the year he was achieving a level of success he didn’t know was even possible when he started his business.

What were the things that Joe did and you can do to change your life and business forever?

How can you transition from unemployed to successful startup business owner?

In this article I am going to offer you six tips that will help you become a highly successful startup business owner.

 

 Tip #1 – Develop Your Message

 

Many startup businesses are struggling because they are focusing on the wrong things. Combine that with evidence that the economy is starting to see a regression and you have a recipe for trouble ahead.

There is one thing that can make you stand out from the crowd and earn you business.

That thing is to develop a highly specific, relevant and compelling message for those who are able, willing and ready to buy from you.

At the same time you don’t want to forget about those who serve the same audience you do in a different way. You want to find who the real networkers are and plug in with them and start networking.

You can learn a lot more about the importance of messaging and how to create one on the Begin Here page of my website.

 

Tip #2 – Make a Strong First Impression

 

I learned a long time ago in a college psychology class that people make a first impression of how they feel about you within seven seconds of meeting you.

Not only is this true offline, but it is also true online.

What you say and how you present yourself is vital to the impression you leave.

If you are not writing content where at least 20% of your audience is telling you “OMG, how did you know?” then you may not be leaving the first impression you want.

 

 

The reason this is so important is because according to Google’s Zero Moment of Truth research in 2012, on average it takes 10.4 pieces of content online before someone is ready to engage with you.

If you lose the majority of your prospects or potential referral partners because of either a flat or a negative first impression it will have strong, unintended and negative consequences on your business.

 

Tip #3 – Don’t Allow What You Hear to Taint Your Business

 

The news is full of bad news… that’s how they get us to watch.

You only need to know what you need to know and nothing more and nothing less.

However, you do want to pay attention to what is going on around you so that you can figure out how to leverage it to your advantage.

But don’t allow what you hear to negatively impact your business and then you go out and sabotage your opportunities because “they said on the news…”

Just because the economy may not be doing well doesn’t mean your business can’t. In fact, more millionaires are made during down economies than in good economies.

What you need to know are the problems, needs and desires of those who are able, willing and ready to buy from you because you are relevant, compelling and inspiring to them.

There are a lot of people and businesses who have money; but it’s up to you to give them the reason to spend it with you.

 

Tip #4 – Stop Trying to Make Friends with Everyone

 

For years I tried to be friends with everyone. Facebook wants us to be friends… right?

You don’t need more friends.

What you really need are more business partners who serve the same audience you do but in a different way. That doesn’t mean they can’t become friends in the future.

But what it does mean is that the relationship starts off based on business. Are you a “giver” or a “taker”?

Find those who are willing to balance both and build a partnership with them and your business will see success.

 

Tip #5 – Focus on Marketing and Sales

 

How many business owners have failed because they focused on the wrong things?

Way too many unfortunately.

The number one reason that 70% of businesses will fail in five years (and of them 70% will fail in 24 months) is because they didn’t make enough money to survive.

You may have an incredible skill or ability and a lot of people may need you… but if they don’t know you exist, if they don’t know they need you, or if you don’t give them a reason to give you their money then it won’t matter.

Your number one job as a business owner is to ensure the survival of your business.

You must be involved in marketing and sales to ensure the growth of your business, especially as a startup.

Many business owners are more comfortable doing what they have always been trained to do. Because you’re not a marketer or salesperson you likely don’t feel comfortable doing either of them.

As a result, you do stay in your comfort zone and end up killing your business.

If you’re not comfortable with marketing and sales, I want to challenge you with this:

 

If you’re really passionate about the difference your product or service is making in the lives of your customers why wouldn’t you want to be the one championing it?

 

No one will share your passion like you do. Make marketing and sales a priority for your business and your business will reap the rewards.

 

Tip #6 – Don’t Avoid Details

 

Believe it or not, details are your friend if you’re going to be successful; especially in marketing and sales.

What kind of details do you need to know?

 

  • What are the specific problems and needs of your customers?
  • What is happening in their lives if you’re in a Business to Consumer model?
  • What are the business trends, issues and challenges if you’re in a Business to Business model?

 

Let me give you an example.

 

If you are starting an IT company that is designed to work with government agencies it would be good to know:

 

  • That it’s a $450 billion government IT market.
  • There are over 2,000 companies competing for government IT contracts at all levels of government (local, county, state and federal) thanks to shrinking profits in corporate America and cheaper IT services overseas according to the Reference USA database of business trends.
  • Government IT infrastructure that exists today goes as far back as the 1980’s and in some cases even the 1960’s are woefully inadequate to serve the needs of the public.
  • For the next ten years the forecast calls for a 4% annual growth in IT services which means there is plenty of room for a company with a dynamic message and the skill set required to meet the needs of the particular agency.
  • Governments are experiencing high costs to taxpayers and bloated government budgets due to wasted time and ineffiencies of older IT networks and systems.
  • Old equipment, wiring and software that is easily hacked into thus creating a major liability.
  • Lack of resources by government staff to handle the upgrade of the system themselves.
  • Lack of understanding of how specific networks and systems work and their advantages and disadvantages specific to their needs.

 

That list could be built upon even more and could be highly specific to any given governmental agency. But I think you get the point.

There are an incredible amount of tools, databases and specific research options to help you leverage your business growth through the details.

 

Bringing It All Together

Building a successful startup and becoming a successful entrepreneur is about knowing what you need to know so that you can scale your business as it grows.

If you follow the tips I outlined then you can go from being unemployed to successful startup business owner.

Do you want to go from formerly unemployed to highly successful?

 

If so, I want to offer you a free copy of my highly popular eBook titled “The Shift – Making the Fast Paced Transition from Mass Marketing to Context Marketing” which has been read by thousands of small business owners and entrepreneurs just like you.

In it you will learn how to identify the “business you are ‘really’ in” from your prospects point of view and how to be so relevant to them in their context that they say to themselves in some way; “OMG, how did he know?” and then buy from you.

Click here or on the image to get your free copy today.

 

The-Shift-Bookcover-small

 

Do you have a thought, idea, question or comment you would like to leave? If so, please share with me below in the comments and let’s chat.

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Don Purdum

Don Purdum

Don works with businesses to help them discover who their customers are and what business they are "really" in. He is an award-winning blogger and branding / marketing consultant.
Don Purdum
  • Hi Don,

    The more we move forward into the future, the more people will need to learn about creating their own business, because in a society that’s pretty much getting older and older, most people losing their job will have a hard time finding another one.

    I see here the job market has gone from great to very bad in France in a matter of 30 years. 30 years is not that much when we talk about a society phenomenon.

    I was talking to a friend of mine who is a baby boomer and when she entered the job market there were more jobs than people wanting or needing them. And once you had a job you NEVER lost it. Now unemployment and job insecurity is at an alarming high.

    So, all this to say that more and more people are needing this type of info, how to succeed in business.

    Great post.
    ~Sylviane

  • Hi Sylviane,

    It’s becoming a serious issue everywhere, I’m afraid. As I said in the video there are over 94 million Americans who are no longer looking for work or cannot find work; or are under-employed.

    They have to do something.

    I didn’t reference it in the article but I recently saw a statistic from the US Small Business Administration that a lot of small businesses are being created at a tremendous pace. What does that tell you?

    I have seen in my own life that success doesn’t come without a price… and these six steps will help tremendously if anyone is trying to start a business.

    Thanks so much for your comment Sylviane.

    I hope you have an awesome week!!!

    ~ Don

  • Hi Don,

    Thank you for great tips! They are priceless and timeless!

    Entrepreneurial journey is never ending process of self development and education. And I am very happy that I finally found you on endless Internet!

    Your core questions about “What business am I really in?” completely reloaded my mind. I started to develop completely new vision of reality. More clear and focused! 🙂

    And by the way I’ve just read your ebook “The 7 Invincible Laws of Business Blogging Success” on amazon. Great work! Pure content without fluff!

    Thanks!

    – Dima

  • Hi Dima,

    I so appreciate your comment and your compliments. I’m glad we have connected as well!!!

    Clarity will be your friend and help you achieve a lot of success that is imagined right now.

    I’m glad you read my book and thank you for sharing your feedback.

    Have a great week Dima!

    ~ Don

  • Hey Don,

    I know that every time we have a hit to our economy then jobs are going to be lost. For all of those people, including me, it had absolutely nothing to do with our ability to do the job. Downsizing is inevitable if the company is able to keep their doors open. That just means there are that many more people on the streets searching for work. As in your statistics, 94 million Americans are either no longer looking for work, cannot find work or are under-employed. That’s bad Don so what are they supposed to do!

    Start their own business because even though that’s a risk too they have the potential to be even greater then they ever were in their day jobs. Having done this myself I know that we may not all have the tools we need to get started in this direction which is why I so enjoy what you share.

    With all the noise out there online today we have to learn how to not only get in front of the right people but get them interested in what we do and how we can help them. When you’re very specific in your messaging then you have a much better opportunity to getting their attention.

    I have a feeling that number will only continue to rise this year Don so I do hope that those eager to make a new life for themselves will listen to what you have to say and then dive in and go for it. I think they’ll find this being one of the most rewarding things they’ve ever done in their entire life.

    Thank you for this informaiton and love the new theme. Great job.

    ~Adrienne

  • Hi Don,

    It’s all about turning how you get clients round. Instead of having something to sell then going out to find people to then try to sell to. That’s doing things the wrong way round.

    Instead, it’s about finding people who are asking for solutions. Finding which one of these solutions to can give them. Then letting them know about it. This is where your Tip #1 comes in. A message is so important. This last part means getting to know them and why they want a solution – what’s the real problem.

    So many people struggle for success because they think they know what people want.

    It’s all about opening up to what’s going on for your potential clients. This starts with getting clear about what you’re aiming for. What do you hope to get out of your business? And how will you know if, or when, you’ve got that result?

    Enjoy your videos btw, Don. Thanks.

    – Tom

  • Hi Don,

    I am seeing the shift take place with several individuals I know in regard to setting the intention to start their own business – whether out of need financially or because the misery that accompanied their jobs has become too much to bear.

    In fact, I have a very special guest lined up for next week discussing their own story about how they became an entrepreneur – so this is a pretty hot topic now (and I don’t see it going away anytime soon – or ever).

    I appreciated hearing your own story in the video. We need to connect with one another – to relate to one another. It helps to know when someone gets it…so I guess that “OMG – how did you know” factor is evident in this post. I have NO doubt that at least 20% of your visitors will feel this way after reading this, if not more. I’m one of them.

    It’s VERY scary to have to think about how to make it without the security of a job. Even though I certainly see plenty of opportunity out there, knowing what action to take is intimidating.

    I know those who grab your book will find a lot of value in it, like I have.
    Just keep doing what you’re doing Don.
    And btw – the site looks great 🙂

  • Hi Don, this is an incredibly useful post buddy and I hope a lot of people who are in the unfortunate situation of being let go will find this article.

    This April will mark 10 years since I quit my comfortable office job to focus on my online business as an artist. Luckily I wasn’t looking to start a business then, I had already built the business whilst working.

    However I can’t imagine how daunting the feeling must be for someone being let go all of a sudden, and being completely new to the world of online business.

    It’s weird because my partner, she’s pretty successful at what she does in her work, but her roll at this moment in time is to give the axe to an awful lot of people in the company she’s working for. The least favourite part of her job roll I can tell you, and often she wonders whether she should start up online and quit this corporate slavery lol.

    We had a chat the other night about it actually and wondered how many of those folks will be looking for work and how many will be thinking about starting up a business.

    Anyway, very useful post again, loved all the tips you’ve shared. And then there’s the challenge of learning how to build an online business and building a website etc. Here’s to creating more successful businesses and entrepreneurs in the future 🙂 – Fabrizio.

  • Hi Adrienne,

    Our economy is going to be going through massive transition over the next 15 years. Automation, robotics and artificial intelligence is about to change the way business is conducted and things are made, distributed and purchased.

    Unfortunately, I believe these numbers could go much higher in the coming years.

    I don’t think this is a bad thing. Our economy has always shifted heavily we just weren’t the ones who experienced it. For example, The industrial revolution was massive, and going from the horse and buggy to the train, car and plane was revolutionary.

    Computers changed a lot of business starting the 1980’s and forward.

    With that said, I believe America will return to our roots of entrepreneurship and business ownership vs going to school just to get a job. It’s said that some companies want a bachelor’s degree just to answer the phone.

    It’s not about education, it’s about teaching ourselves to learn!

    I truly believe we are on the precipice of opportunity!

    Have an awesome week Adrienne!!!

    ~ Don

  • Hi Tom,

    I remember the days of “hunting” for clients; and no one liked it. Not even most of those who were successful at doing it liked it. But at the time it was necessary.

    Now thanks to the internet we can focus on attracting vs hunting. The game has changed and the most important thing any business can do is learn “what business they are ‘really’ in.

    The message is now front and center and if done well defines the experience the customer has and wants.

    As I always say; clarity is your friend. If one wants success moving forward the days of cliches and taglines are over. It’s all about clarity of message – and a message is living and breathing. It’s not just words. It’s also part of the experience.

    Have an awesome week Tom.

    Thanks so much for your comment.

    ~ Don

  • Todd Worley

    this is a great article Don! I have been disabled now for years and blogging is the only way that I can really physically make a living for me and my family! It has been a tough struggle getting to where I need this business to be though and I really appreciate your tips! Thanks Don!

  • Hi Dana,

    I can’t wait to learn what your guest has to share with us next week!

    I’m glad my story struck a chord with you. The truth is that many will be starting businesses over the coming years. Some because they have to and others because they have always dreamed of doing it but were too afraid to leave their jobs and the security of a paycheck.

    With that stripped away, people can begin to realize the excitement of actually choosing to do something that is meaningful and important to them in their lives.

    So your friends are actually very normal and I hope they succeed beyond their wildest dreams!

    II am after 20% or more of my audience who feels and believes my content is so relevant to their needs, wants, desires and problems that they have no choice but to respond because they said to themselves, “OMG, how did he know?”

    When we can be so specific that they are moved we have an opportunity to serve that person in real and meaningful way.

    Great comment Dana.

    Thanks so much as always!!!!

    ~ Don

  • Hi Fabrizio,

    You are a really fortunate person! The fact that you knew what you wanted and were able to make that transition must have been huge for you?

    Unfortunately, for those who lost jobs and find themselves in the uncertain place of needing to do something it isn’t as easy for them. I know their feelings all too well. As I shared in the video that was me ten years ago.

    I can’t imagine how your partner must feel in that role. To have to break that news to someone cannot be easy, especially if families are depending on that income.

    I so appreciate your comment Fabrizio and I hope that she one day will make that jump herself. You know how much I believe in the entrepreneurial lifestyle!

    Have a great week my friend!

    ~ Don

  • Hi Todd,

    I can’t express how much I appreciate your comment! I admire your tenacity and fight and I know you can do this!!!!

    If you need anything at all, I’m here for you! The struggles we go through aren’t meant to break us, they are meant to teach us and guide us. I’ve learned that over the last ten years. While I’m not disabled, I have had some extreme challenges.

    Anyone who steps out into the entrepreneurial experience will sooner or later. But when that breakthrough happens, what an amazing feeling it is!!!!

    Thanks again so much for your comment Todd!!!!

    I hope you have an amazing and profitable week.

    ~ Don

  • Hey Don,

    I really like this 6 tip guide. When I first started, I really was confused on where to focus my attention, although I was taught to build a list.

    The shiny object syndrome kicked in and I was trying to be all over the place. This can amount to a lot of wasted years of chasing your own tail when in fact it doesn’t have to be like this. There are certain practices you much follow through everyday and this list gives you that framework.

    Now I do have to admit that I really like where I work. IT is a pretty challenging career that allows growth and wisdom in every aspect. But there are times where I don’t feel like waking up at 5:30 in the morning and driving back home. It takes over one hour on average to get to my destinations.

    But I love the options we have now in the internet age. I can’t imagine what it would be like having little time to getting your business up and running because of being let go from your job, but besides that, it’s well worth the effort to get one going.

    Thanks for sharing Don! Have a good one!

  • Todd Worley

    Thanks Don for your support! It means a lot to know that I have your support Don. Thanks again! 🙂

  • You’re welcome Todd! My pleasure!

  • This is awesome Don! I have to say some years ago I wish focused more on marketing and sales! I was one of those guys that got hung up on the product and waited way to late to start marketing and sales. You live and learn right! Bet that mistake will not happen again!

  • Hi Don,

    You’ve given lots of rock solid advice here, for sure.

    I particularly like the point about not listening to all the “bad news” that people spread around.

    I’m always hearing “experts” tell you how “this doesn’t work anymore” or “that might sound good, but it’s really so difficult to implement that there’s no point in trying”… and all the other “my own 2 cents opinions.”

    Entrepreneurs need to focus on what they’re doing and move forward with it, not get sidetracked by the musings of people who probably never even tried half the things they tell you not to bother with.

    -Donna

  • Hi Donna,

    Bad news is everywhere and 95% of the time it serves no purpose. The only reason to pay any attention to any news is to get clarity, understand what’s happening around us and then figure out how to leverage it to our advantage.

    Otherwise, it’s just a distraction that consumers our mental, emotional and spiritual energy.

    Experts can give us very broad overviews and what’s working/not working in their experience. But, that doesn’t mean it’s true of all of us. I have seen so many say don’t do this and don’t do that and if that one person listened they would be out of business. Why? Because what they are doing is working for them.

    Fantastic comment Donna!!!

    Have a great week my friend!

    ~ Don

  • Hi Sherman,

    Oh man, that shiny object syndrome is a nightmare disguised as a blessing. We all want success and when you don’t know what you don’t know those shiny objects look so good.

    Who among us has succumbed to the shiny object syndrome at least once?

    We have a lot of options Sherman, but I think you might be amazed at how many people no longer have options; or at least they don’t feel like they do.

    They have to go out and create their own options and it it’s a constant tension and battle to do what they know vs what they need to do in order to succeed.

    I appreciate your comment Sherman!

    Have a great week.

    ~ Don

  • Hi Steven,

    It’s great to see you! It feels like it has been a long time. I hope all is well with you?

    Live and learn… that’s the only way for sure. I know for many that marketing and sales is uncomfortable. But it’s something every business owner has to get comfortable with IF they are going to make it and cross the divide from out of work to successful.

    I’m sure that will mistake will not be made again. However, there will be others for sure…

    Have a great week Steven.

    It’s great to see you!!!!!!

    ~ Don

  • Hey Don,

    Very powerful message and post here.

    And it’s so full of truth too.

    Tip #2 is so key and is something you need to try to do as much as possible because you only get that one opportunity. If you squander it, it’ll be tough to try to get it back.

    I love tip #4 because I was in that same boat. I was trying to be friends with everybody but that won’t help me. I need to be strategic and choose business partners and perhaps down the road, meaningful friendships will form.

    Excellent post here, Don.

    – Andrew

  • Hi Andrew,

    We only get one first impression and how many of us are missing out because we are not relevant, compelling or interesting.

    It was talking yesterday with someone who said they are getting nearly 3,000 visitors a day on their site. Yet, only .3 conversion.

    Something was seriously off so I went to the site and it was littered with me, me, me… and the problem was obvious.

    When that happens we lose out on that OMG moment and the first impression is killed. Now, the site has keep attracting new people when as we know it sales; it’s easier to keep a reader than get a new reader.

    We really have to get our heads straight about the difference between business and friends. Like you said, eventually a friendship can develop but the relationship shouldn’t start there.

    Thanks for your comment Sherman!!!

    Have a great week.

    ~ Don

  • Hi Don,

    Thanks for sharing your story and your tips. I didn’t know about your injury and how it was a life-changer for you. Well done on persevering and getting your business off the ground and becoming successful.

    You’re right about the news – it’s most often bad news – and I try not to watch the news programmes. Time can be spent better reading a good book!

    Have a great week Don!
    – David

  • Hi Don,

    Love the tips and so easily implemented!! The one I struggle with is Tip #3 – Don’t Allow What You Hear to Taint Your Business……you are right, there is so much BAD news everywhere and sometimes so difficult to steer clear of.

    The most important thing that I have learned since being online is to stay LASER FOCUSED on what I am doing daily and to be as authentic and real as I possibly can 🙂

    Awesome tips and so much value packed in this post!

    Thanks for sharing your awesome value!!!

  • Hi David,

    It was an extremely challenging time in my life and we had no choice. It was good for me in the end and the lessons learned were immense. I wouldn’t change it for anything.

    There is a place for everything and believe me when I say no one loves political news more than me… but I also know that I have to think about it in the positive prism of how I can leverage it. Otherwise, it is just hogging up emotional and time resources.

    Thanks for your comment David. It’s great to see you here!!!!

    Have an awesome week.

    ~ Don

  • Hi Joan,

    That’s a big one for many business owners. It’s amazing to me that anytime I’m speaking and talking with entrepreneurs everyone wants to talk about how bad things are and how bad the news is out there.

    Yet, when you ask them about their business it’s no so bad… until the mentally, emotionally and practically sabotage it because they all the negativity that isn’t real to set in.

    When I pay attention to the news, I’m always trying to find the other side of the story and how can I leverage it. That’s where there is value and benefit.

    I love your point and strongly agree!

    Thanks so much for stopping by and for your very kind words Joan!!!!

    Have an awesome week.

    ~ Don

  • Hi Don,

    Phenomenal post and wow is #3 important.

    I went from broke joke pier guard right into the entrepreneurial fire. BIGGEST mistake – ok, 1 of them LOL – I made early on was trusting BS from failing entrepreneurs. Or trusting lies spread by successes who perpetuated lies because they feared losing sales. Both camps were low energies I should have ignored because trusting in bad advice held me back for a minute, for sure. But I turned things around when I go super duper clear on building my blog from the inside out.

    I trust in the inner world. I know the outer world is an illusion in many ways. We are in Abundance. Things may appear to be bad, but returning to the abundant feeling, that freeing vibe, that fun-loving spirit, rights any appearances of poverty or a poor economy. Which is why all those millionaires you speak of come into fortunes independent of the economy or any outside conditions.

    Super stuff Don!

    Ryan

  • Hi Ryan,

    #3 seems to be a pretty common reference throughout the comments.

    It’s so easy to trust the wrong people and get taken advantage of Ryan. Especially in the beginning. Almost every client I’ve had to date has told me of situations where they were burned or trusted the wrong people – both they paid and those that they didn’t.

    But look at you… you persisted and overcame the challenges and now you’re a rockstar! All because you have your head on straight and you work smart; and most importantly you have a great outlook on things.

    I’m excited for your future Ryan!

    Have an awesome week.

    ~ Don

  • Hi Don

    Great post, great topic.

    I particularly liked the point you made about details. This is SO important. I’m not naturally a detail kind of person, but when it comes to marketing and sales, I’m quite diligent.

    It never ceases to amaze me how many people neglect the details. A simple example….

    Like all of us, I sometimes get pitched on Facebook about MLM schemes, etc. The people who make these approaches rarely bother to check my profile and find points of common interest. Just a mere detail!

    Mastering the details means that marketers will have the ability to spot opportunities more efficiently. But the amateurs are blissfully unaware of this potential.

    We talk about how important it is to understand the concerns, pain points, and hot buttons in our niche. To nail it, once again we have to master the detail by properly researching the niche.

    Regarding point 4, you are right. We have to take full responsibility for the sales and marketing aspects of our businesses. It is where the rubber hits the road. A few years ago I outsourced the calling of leads to third party companies. The project failed dismally. The people phoning my leads did not have the same intensity of interest in a positive outcome as I did – they tended to be process driven rather than results driven. To me, I was just another client. Cut I long story short, when I started connecting with prospects again, sales began to happen once again.

    I could waffle on but will leave it at that today, Don

    Thanks for the opportunity to vent!

    Great post

    Kim

  • Hi Kim,

    I’m not naturally a detailed person either, but over the years I’ve been influenced by so many detailed leaders that my personality has been bent a little.

    Without details, we can’t see what is really going on. We can make educated guesses but too many times we will be wrong and the results could be devastating or at best it could cost a lot of lost time and money.

    I know exactly what you mean about people just spamming… They have no idea about who I am or what I do and it’s obvious they’ve never looked at my website, LinkedIn profile or anything… they are just playing the old mass marketing numbers game.

    It’s funny because I occasionally email them back and call them out. The return is silence and that’s so revealing.

    To point four, it’s our responsibility to ensure the growth of our company when we own the business. While we need help, we have to build the relationship with our sales team to the point that there is trust and even ownership on their part. It’s “our company” not “his company”.

    Thanks for taking some time to “vent” Kim. You’re always welcome to do so here. I appreciate your insights, experiences and wisdom.

    Have a great second half to your week!

    ~ Don

  • Stella Chiu

    Hi, Don

    Love that video – your personal story. Many people including myself can relate to that. It will give us needed encouragement.

    Job is not a secured mean of support for living anymore. More and more people is going to create their own business. Only when we have our own business, then we can still thrive in the mid of economic downturn.

    Step # 5 jumped out from the page for me. Two words are Marketing and Sales. I used to post weekly. In doing that, I felt like I worked for my blog instead of my blog worked for me. As the result, I did not have time to learn to improve my site, skills in marketing and sales. Yesterday I saw Derek Halpern’s old video in which he emphasised the important in marketing.as you do. He suggested instead of writing 4 posts per month without time of marketing, it is better of just to write one post per month with huge marketing activities.

    I read your free book which is a excellence resource for anyone who wants to have his own business.

    – Stella Chiu

  • Hi Stella,

    We all have a story to share and our stories can be very helpful and encouraging to others; so thank you for sharing that with me.

    You bring an incredible point about many who are working for their blog instead of enabling their blog to work for them! That really does suck the time, energy and life out of us when we are chasing our blogs and just hoping they will work for us.

    I still think one a week is really good number and that their is time to market and promote the article. I think consistency is important to building up a long-term audience who will become loyal. Hope that makes sense?

    Thanks for the kind words about my book Stella! I’m glad it was a benefit to you!

    Have a great second half to your week.

    ~ Don

  • Don does it again! Soo much great information here…my goodness. Thank you for sharing your words of wisdom and I absolutely loved hearing your personal story of triumph over hardship.

    Sharing right away!

  • Hi Kim,

    Thanks so much for your comment and encouragement!

    ~ Don

  • Don,

    What a great list of things for someone to know who is going from out of work to and entrepreneur.

    There is such a difference between working for someone else and being an entrepreneur. Even if someone lost their job it does not mean they can not become a great entrepreneur.

    I like where you talk about making a really good first impression and the quote “If at least 20% aren’t saying “OMG, how did you know?”” then you are not leaving a good first impression. I know how important it is as an entrepreneur to make a good impression but I like the idea of being able to measure it some how. I think it is so much more important as an entrepreneur to be making a good impression every time then it is and an employee. I know as an employee all I care about is if my boss thinks I am doing a good job but and an entrepreneur I care about what everyone thinks.

    I also agree with you entrepreneurs do not need lots of friends but lots of business partners. It is though networking and being business partners that we will all help each other make in our business.

    Thanks for lots of great advice.

    Dee Ann

  • Hi Dee Ann,

    I couldn’t agree with you more! In fact, I’m willing to bet that if security were not an issue many people would leave their jobs and start their own businesses.

    First impressions are VITAL! We make decisions about what we are going to do very quickly. We have to attract and then inspire that 20% or we are going to struggle and fizzle.

    Friends, who needs them, lol… 🙂 Friends are great to have but ultimately we need to grow our businesses and what we need are more business partners who may in the future become friends.

    I appreciate your comment as always Dee Ann!

    Have a great end to your week!

    ~ Don

  • Hello Don and wow…I am simply blown away with your truly valuable and extremely practical advice.

    OMG does not do your article justice.

    I must tell you as a relatively new (yet ancient in years) blogger who like so many others, is facing the struggles of getting my business up and really going, all 6 of your tips are going to be implemented immediately.

    Let me say this Don. I was aware of the importance of messaging from your previous posts, and the significance of making a great first impression. But I realized right then that I had not implemented your message in the right way. So I stopped reading your post and edited my “Home” and “About Me” pages immediately.

    Then as I made my way through your post what really hammered home for me was the statement about “stop trying to make friends”.

    The importance to me of building relationships by being the best giver of value I can, has indeed helped this inexperienced blogger to develop some wonderful new opportunities with other bloggers in the same niche as me.

    My focus on giving value is not just making my blog post content as relevant as possible for my target audience but also on the comments I leave for my fellow bloggers. Blog commenting has indeed opened up many doors for me as well as enabling me to learn so many ideas, tips and strategies that I can implement and share with my blog tribe.

    Thank you for this great share Don.

    Best wishes from a remote Thai village blogger

    Peter

  • Hi Peter,

    Thank you for such a kind and incredible comment!

    Getting a business started and building it profitably is not small task. But with determination, a willingness to fail and a desire to discover success you will do it!

    It’s as much a process and journey as anything else and as you learn success comes to those who execute what they learn.

    I’m glad that you are able to use some of what I shared here and use it to your benefit.

    Here is to a lifetime of success Peter!!!!!

    Have a great weekend.

    ~ Don

  • Hi Don,

    Firstly may I say thank you for making my previous feedback a “featured comment. Actually you have given me that privilege twice now and it is greatly appreciated.

    Your post not only prompted me to change the messages on my “Home” and “About” pages but I took a leaf out of your book and created my very own “Start Here” page.

    Step by step I am slowly but surely get the clarity to my message and lining up with the recommendations you present in your excellent ebook “The Shift” which by the way should be compulsory reading for any online marketer or blogger hoping to achieve and maintain success online.

    Thank you again Don and best wishes from a remote Thai village marketer

    Peter

  • Hi Don,

    Wow! I didn’t know your story about your wrist… that’s insane!

    I love that you’re embedding videos at the start of your posts now. That’s great. You’re an excellent speaker / presenter, and I like that you draw from your personal stories.

    I am subscribed to you on YouTube.

    I really appreciate this point…

    “Stop Trying to Make Friends with Everyone”

    ^ Don, ever since you appeared on my show, I’ve always stopped and asked myself… who am I really trying to connect with here?

    It’s changed my entire content strategy and the way I do things. It has changed the way I interact with clients, too.

    One person. One problem. One solution.

    Thanks for all you do!

    Brent

  • Hi Brent,

    It was a crazy, crazy time in my life. It was physically, emotionally and spiritually devastating!

    I’m making videos 3 or 4 times a week now so it just makes sense to include them. Starting today, I’m also going to audio record each blog article and make it available on my site and on Podbean.

    The “friends” issue has gotten a lot of people in trouble. It really does create unrealistic expectations and hopes because, hey; We’re friends.

    I’m glad I could be of help to you Brent. That’s a real blessing to me!

    Have a great week!

    ~ Don

  • You’re welcome Peter! Your comment made my day!

    I’m excited that I could make a difference for you and help you. I’m going to be creating a video course and I’m confident that if you consider taking it; it will help you immensely.

    Keep working on that clarity Peter!

    ~ Don