If Someone Only Visits One Page on My Blog, Is It A Big Deal?

Author : , Date : July 4, 2014

bounceMany people, rightly so, are very frustrated that when they share out their links to blog articles and landing pages to social media and directories they don’t get people staying on their site to interact with it or engage at a meaningful level and leave the page as fast as they came.

Yesterday, we had a lot of interesting comments and discussions around bounce rates in the article Is Sharing A Link on Social of Directory Sites Killing Your Website?

A bounce rate simply is the percentage of people who visit your site and only stay on one page. The higher the percentage, the fewer people clicked through to another page.

Why is that important? In the psychology of it there is a process of building trust. The more pages that are visited the more interested your visitors are in what you have to offer because they feel that you have what they need or want, as a general rule of thumb. Statistically, if people only visit:

1 page – you have less than a 5% chance of them contacting you
2 pages – 12%
3 pages – 25%
4 pages or more – 40% – 50%


I don’t worry about bounce rates on my site. While I know that it’s important to navigate people through and keep it low, depending on where and why the audience is coming it may not be realistic to expect low bounce rates. If they are coming from social sites or directories, they are there for one purpose – read the article.

Even if I give them links and a great reason to look around inside that article, they may not. However, if I write another great article, and another, and they keep coming back; I’m developing a reason for them to start becoming a loyal reader and follower and their individual bounce rate will lower over time.

Your job as a site owner and business is to give your site visitors a reason to feel like they trust, like, and know you. Depending on their needs, you may not get that immediately just through your article. Again, they are there for reason; your article looked like it could solve a problem or meet a need for them. Nothing more, nothing less.

Just like in real life it takes time to cultivate a relationship and in an online enviornment where you are competing with thousands or millions of eyes; it’s hard. You have to create the environment over time with them and make it habit for them to come to your website.

Some people are going to disagree heavily and tell us how much money they are making on fist time visits… That’s great! I will guarantee there is a great reason for it.

Perhaps they have:



That’s not the majority! Many of us have not hit that level of success.


Want to learn how this all works together, you can read the previous two articles in the series:

Article 1: If Content is King, Why Isn’t Anyone Reading My Blog

Artice 2: Is Sharing A Link on Social of Directory Sites Killing Your Website?


If you have a question or comment, I would love to hear from you. Please leave one below so that we can learn together.

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Don Purdum

Don Purdum

Don works with businesses to help them discover who their customers are and what business they are "really" in. He is an award-winning blogger and branding / marketing consultant.
Don Purdum
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116 thoughts on “If Someone Only Visits One Page on My Blog, Is It A Big Deal?

  1. Hey Don, loved your post here. I was wondering about bounce rates and how important they were as well as what other bloggers such as yourself thought about them.

    Also the % of contact was really cool. I always love understanding some real stats.

    Thanks Don, appreciate your hard work. Have a great day.

    1. Hi Justin,

      Thank you for stopping by and for the very kind words!

      Bounce rates are a love/hate thing in my opinion. I love the traffic that comes from Google and FB and from my community. But normally people have one reason they are coming to your site from a search engine or social media and that’s to get the information they want or the solution they are looking for and then leave.

      Now, over the last several months I would say my site has done much, much better at drawing to people to different pages on the sites with links, etc and the bounce rates have come down, which is a huge positive.

      I think we have to remember the audience again and why they are on the site in the first place. I find that today my new visitor to returning ration is really hovering from 60/40 to 40/60 on any given day or week; averaging near 50%.

      That is great! I’m focusing more on that number because to me it says something the bounce rate doesn’t. For whatever reason they may not have time to look at other pages but they are making the time to come back and the number of visitors since this article was written has dramatically as well with time.

      So, for me it’s love/hate. I love the traffic but hate it when people leave; but I love it more when I can see they are coming back.

      I hope you’ll come back Justin and explore all my content has to offer if you’re a business owner or entrepreneur!.

      I hope you have a great end to your week!

      ~ Don

  2. Another great article about bounce rate.

    The whole article stays relevant to the title, which some articles are not doing.

    What I really like is that you added what bounce rate was since some people may not know what bounce rate is.

    Although the post is short, you answer the question and still stay relevant to your title.

    Great job on this article man and keep the good work up!

    – Cracers

    I found this post shared on Kingged.com

  3. after seeing one post by viewers in any site they will come to know how that blog is helpful to them,of course after reading 2 or 3 posts they will come to a clear conclusion about our blog,and by that they will visits our blog if they like the blog.thank you for sharing such a useful information for all bloggers.

    1. Hi Harish,

      Thanks for sharing! I agree, it can be a process for someone to come around to bookmarking your page as well as visiting other pages around the site. It doesn’t have to be a big deal if you are giving people a reason to come back. They will investigate…

      Thanks again.
      ~ Don

  4. I put lot of emphasis on bounce rate, as it is a factor in organic ranking. At the end of day, things are comparative. If i compare my bounce rate of my tech niche blog with a coupon website and feel happy then i am trying to be artificially good to myself. Different niche have different averages. A blogger on content writing may aim for 15 to 20% as a bench mark. etc. Well can any one help me with a tool that can be little more accurate on this judgement. I have tried 3 tools to check bounce rate and all these 3 tools including our friend Google depict different figures ( difference margin is high)

    1. Hi Harish,

      I wonder why different tools are registering bounce rates differently? Perhaps they are working on different set of assumptions or definitions?

      I respect deeply that everyone considers bounce rates differently in their strategies and goals. It is definitely worth considering long-term as a site matures and grows. Because my site is so new and the way I’m sharing and marketing it, I expect the bounce rates to be higher than I would ideally like right now. It’s the nature of the beast.

      Thanks so much for sharing!
      ~ Don

    1. Hi Katrina,

      As a site visitor, I wouldn’t worry about that much. I would want to know if they are writing what I’m interested in and if not then there isn’t a reason right now to come back. However, perhaps if you wrote one great article they will come again for the next; or subscribe to our rss feed or newsletter and so they come back one article at a time until they have a need to go further.

  5. I also don’t mind the bounce rate on my website. I know the people who visit will enjoy the posts that they like. I’ll not force them to visit 8two or more pages. Visiting my page once a day/ one page a day is enough

    1. Kath,

      Plus, there may be reasons why they only come to one page – maybe they come through and rss feed or email, or social media and they just want the one article right now. They don’t need more yet. However, if they keep coming back perhaps they finally have the one need that gives them reason to click through as you’ve built trust with them.

    1. Hi Patranila,

      I agree, it is a great way to ask people to click through. But, just doing so without a bigger purpose than a bounce rate number may be self defeating? Just a thought…

      Thanks for sharing,
      ~ Don

  6. Thanks for going even further in depth on this subject to respond to your readers comments. But to me the other article was just fine

  7. It depends on Blogger to blogger.. some believe it is a big deal and some don’t.

    I think, it is not big deal, unless my readers are happy and they are getting what they like reading on my blog.. I am satisfied and more than happy 🙂

    1. Hi Payal,

      Exactly. I was commenting above that if you’re traffic is built on articles, like mine is, then you are in the process of building trust and credibility based on an article. If they come from an rss feed, email, or social media post they only want the one article. There isn’t a metric telling me how many are coming back over-and-over that I’m tracking. But, I know it’s happening as site traffic comes up and I see the higher percentages of returning visitors. One day, as they have need, they will click through.

      Thanks for sharing,
      ~ Don

  8. Nice post indeed, Don! 🙂

    I think it does matter to know that your visitors only visit one page in your website. Well, after all, it gives you at least a little chance that they might contact you. But one thing is, you should consider checking out what’s wrong with your site.

    I believe that all big things come from small ones. If someone only visit one page on your website, then you’ll get at least 5% chance of them to contact you. Well, as for me, that thing does matter a lot. Just be patient, and that 5% will surely increase.

    However, you should also take some valuable actions to make that 5% increase. Readers do not really interact that much in the first place, so what you should do is to reverse this thing.

    Thanks for the post! 🙂


    P.S. I’ve found this post shared on Kingged.com

    1. Hi Pauleen. It does absolutely give us a chance they will contact us if they visit more pages, as I said above. However, I have learned with blogging, and even from seasoned bloggers, that many times it takes multiple times for someone to come to your site, visit one page several times before they become a regular reader of various articles or look over the site.

      So, is it a big deal? I guess it depends on the type of business you have and the strategies you are employing, as well as why someone was led to a website.

      Yes, lead them, Yes, give them opportunities. However, it doesn’t mean they will visit other pages no matter how good you are. I think that’s the conclusion I’ve come to is that they may have to come several times. One trend I’m noticing is the number of repeat visitors has been growing on my site but my bounce rates aren’t low where I would like them to be. Yet, I’m getting leads and opportunities. What does that say? For me, I’m on to something here.

      Thanks for commenting,

  9. Thanks for going into detail about bounce rates. I only thought it actually meant how long you were on the site and not the clicking through the pages. Thanks so much for sharing!

  10. I think having a series is a great way to get people to look at more than on page. Great information. Thanks for sharing.

  11. One page visits only hurt a site. I’ve learned to attempt to bring folks in as deep as 15-18 pages deep so far. And when checking stats on analytics with a time on site of over a minute it’s kind of hard to see where all of the time is spent.

    1. I’m not sure I totally agree with that Tony. It really depends on a lot of factors:

      Age of the site
      Audience type
      Site goals
      Are you marketing individual campaigns
      Where they are coming from
      What problem are you solving (they may not need other problems solved)
      Attention spans…

      As with the stats above, I would like to see people go in at least three pages for statistical reasons.

      1. For that one single page visit, what would you use to gain how valuable that visit is? The visitor would have to be do something else after getting there, wouldn’t they?

        1. Tony, not necessarily. If my goal is to gain the three essential areas of credibility, meaning do they feel they know, like, and trust me; it may take multiple times for someone to come to your site and visit one page several times before they become a regular reader of various articles in one sitting or look over the site, or certainly buy from me.

          Yes, lead them, Yes, give them opportunities. However, it doesn’t mean they will visit other pages no matter how good you are. I think that’s the conclusion I’ve come to is that they may have to come several times. One trend I’m noticing is the high number of repeat visitors has been growing on my site. They are coming from the single link posts I’m marketing and promoting. Yet, I’m getting leads and opportunities. What does that say? For me, I’m on to something here.

          Now, maybe that’s not how it works for everyone, but my suspicion due to experience is that is likely the case for most bloggers as some of them have attested in the comments on this and other articles on my site.

  12. Always great information. I am learning so much from this site. As a relatively newbie this information is very valuable. Thanks for sharing.

  13. Whenever I visit a site or a blog I really take my time looking around, not because I am considering the bounce rate of the site owner but because I really love getting information around the web especially if this site caught my attention, as in I can spend my whole day just for one site if it really hook me up.

  14. The bounce rate is kinda an annoying feature. I use two pages on 95% of my content to try to get around the number of bounces I get. I do share long blog posts so it works fairly well for me.

  15. Hmmm, this definitely had me thinking. I don’t pay much attention to bounce rates. When I am new to a site- I visit a lot of pages but once I am familiar and a regular visitor, I probably only hit one or two.

  16. I don’t believe in the philosophy of bounce rates. I have a list of sites I visit EVERY DAY and I never look at more than one page when visiting. I come back for what’s new. What bounce rates don’t consider is repeat visitors that are current on the site’s articles.

  17. I noticed your bounce rate is high, way higher than mine. I enjoyed reading the comments of your readers below, it gives me additional info.

    1. Thanks for noticing! LOL… It can be from time to time. It just depends. Again, I’m not personally too worried about it because I know most will be back. Thank you for commenting.

  18. I think offering something unique is key, or at least offering it in a unique way! As a food blogger it is hard to come up with something that is really “new” so I have to try and appeal to something else. Thanks for the good read.

    1. That’s a great point, especially for your niche. I visit some food blogger sites and wish I could just reach through the monitor and sample it. Maybe one day? Thanks for sharing!

  19. Wow I am ADD internet surfer, I look an article for a couple of seconds and then jump to another maybe that’s why I’m obsessed with Stumble Upon.

  20. Hey Don,

    I left you a follow up comment on your other post and shared with you my thoughts about the bounce rate. I did end up putting a code in my Google Analytics that would tell me how much time they’re spending on my post so with that code alone it’s lowered my bounce rate significantly mainly because of the issue that I shared with you.

    I am one of those that has built up a really great following and have made some awesome relationships with my readers so I have a lot of returning visitors to my blog. They’ve already read most of my posts and looking at my stats I show that they’re staying on my blog for a good amount of time. So I don’t really obsess with numbers because I think with each of us, what we’re doing has to speak volumes.

    Another great topic so thanks for bringing this up. Always good information to share with your readers. Enjoy your week.


    1. I saw that Adrienne and commented back. You’re awesome!!!!!

      I use Google Analytics as well. I have a decent bounce rate at about 37%. Average time on a page is around 4 minutes. I’m pretty happy with that!!!!

      I’m sure as amazing as your content is, is your metrics are really good. We could all learn a lot from you and I hope that many will visit your site at http://www.adriennesmith.net/.

  21. For sites I visit regularly, I really don’t look beyond the current article because I’ve already read them. If it’s new to me, I’ll spend more time there.

  22. That makes perfect sense.. When i read a good article i do tend to look around the site and engage longer with the site.

  23. Great information on bounce rate. I have learned a lot in the past 2 years of blogging and this topic is one of many important things to learn about your page. Thanks for your tips!

  24. This was very informative, I’ll be sending this link to anyone curious about how the bounce rates work.

  25. Great info on bounce rates. I have so much to learn, it some time seems overwhelming. I appreciate all the info, I have gotten off your blogs!

  26. When you start a website/blog, one page is a big deal. It is your occasion to show what you can offer.

  27. I agree that it takes time to build a relationship. I also don’t worry about bounce rates. I know as a blogger, there are many blogs I read and comment on frequently for fun that I am caught up with- so only need to read the newest post!

    1. Thanks for sharing how you use the web Samantha. Your post really makes my point – you are there to read what you want and move on. Because you read what you are interested in does not mean you are necessarily interested in anything else.

      Here is my question – what could a site owner or blogger do or say that might give you a reason to visit another page?

      I hope you’ll get back to me on this, I’m really interested to know.

      Thanks again Samantha,

  28. Don,
    My bounce rate is very high overall but it’s mostly due to the fact that the majority of my traffic is coming from organic searches. If I look at my referral traffic, the bounce rate is much lower.

    You mention people coming to your site to read a specific article. That’s true and can often explain why some blogs have higher bounce rates than others. If someone is seeking an answer and finds it on your site, they may very well leave immediately. I find this especially true on articles that solve problems. (For example, a tutorial on how to create a Facebook like box.) 🙂

    1. Thank you for stopping by Sherryl!!!!

      That’s very interesting that organic searches bring higher bounce rates. It makes sense as it’s coming from people who don’t know you verses referral traffic from trusted referral sources.

      Another interesting perspective is that while all articles ought to be solving a problem or helping someone, that will look very different for different writers based on their products, services, and audiences.

      Thanks for the reminder. Hope to see you often. I can’t wait to learn more from you on your website. For those who want to see Sherryl’s amazing content visit her at http://keepupwiththeweb.com/.

      Thanks again Sherryl,

      1. Thanks for the shout-out Don. I’ll definitely try to get back more often. Between the July 4th week and summer in general, I haven’t been making the rounds as much as usual.

    1. Hi Alysia. Thank you for sharing, I’m glad I could help you feel better about the results you’re getting and that you’re doing better than expected.

      However, do you feel you could do better?

      Thanks again for sharing!

  29. I intend to be more careful with looking around sites better, rather than just stopping at the one page that grabbed my attention. And forgive me if this post is redundant, I thought I commented but it looks like it didn’t stick. 🙂

  30. It’s all well and good to reduce bounce and encourage more engagement but those numbers alone don’t do anything unless keeping them results in hitting one’s goals. Without a goal, the numbers are moot.

    1. Great point Warren!!! If you don’t have a purpose and goal then numbers mean nothing! I used to have a prof who said if you don’t have a target, you’ll hit it everytime. I loved that!!!

      Thanks for commenting!

      1. I thought the line was “no target, MISS it” .. I usually prefer to ask people what their niche is… if they say “everyone” I know they haven’t learned that a niche of everyone is a niche of no one.

  31. Excellent post. I had no idea what bounce rate meant until you posted it here. I agree that trust should be establish and it takes time and that is what I am working right now with my readers.

  32. This reminds me of the need to stick with value in the contents shared in blogs or websites. If the value is sustained then it truly becomes easy for readers or visitors to see a website as solution center. In other words, the trust and credibility level in the eyes of the visitor will increase.

    This trust can be spread beyond just one page. If this is rightly done, then there would be good reason to engage a website and automatically the bounce rate will increase.

    A blogger or website should learn and apply strategies of increasing value with his/her website!

    I have shared this comment in kingged.com where this post was found and “kingged” for its value to Internet marketers.

    Sunday – kingged.com contributor


    1. Love your comments Sunday. I can’t say it better!!!! It’s all about solving problems. I love your choice of words: “Solution Center”… I think I’m going to adopt that language!!!!

      Thank you!

  33. yes bro it is a big deal you will increase your bounce rate which will cause you to loose Google page rank causing in less traffic hence failure

  34. My bounce rate is pretty low so I’ve never really worried too much about it. I usually have another recommended post that they might be interested in reading and noticed that my stats for that is pretty good. Great article!

  35. This is a new information to me. I have seen that bounce rate and I thought the higher the bounce rate they positive it looks like. So this is “bounce rate all about. Thank you for this insightful post 🙂

    1. Hi Kenneth, it deals with understanding how many people go past just one page on your website. The bounce rate simply means one person visited one page and did not go past that one page into your site. The higher the percentage, the higher the number of people did not click through to another page.

      This may or may not be a problem depending on what your goals are…

      Thanks again for sharing,

  36. You are so right a person has to have profiles on many sites on the internet to share their blogs and more importantly share other peoples content. Furthermore we must share at least three other peoples posts on all those sites.

    Lawrence Bergfeld

    1. Hi Lawrence,

      That’s a great start!!!! Be sure to engage with them on their blogs and social media as well. Remember, influential people online want meaningful relationships that help them as well. It’s not all about you. Thank you for commenting!!!

    1. Michelle,

      Try to figure out what your audience is looking for. My previous articles deals with those issues and I encourage you to take a look at them. It starts with solving problems for them and in turn they will reward your efforts. Thanks for commenting!

  37. Hi Don,

    Great article, thanks so much – love the fact that you emphasize that it takes time to cultivate a relationship – couldn’t agree more! 🙂

    My bounce rate for the last 30 days is at 10.39%.

    You may ask what I did to achieve this – well, several things really.

    – My Products page has a problem solver on it, which takes folks through to other pages that they are interested in, more targeted for them.

    – Switched my Start Here page to my .com, and my blog posts/excerpts to .com/blog – this helps right away as most people click on Home tab now in the navigational menu.

    – I simplified the navigational menu to that there were not too many choices and made it easier for most folks to know where they want to go next.

    – Clear calls to action also help.

    – Simple, clean design

    – videos, more and move videos which keeps visitors engaged for several minutes.

    – Networking with other bloggers who come to comment on my site also helps

    There are many other variables, I’m sure, so these are just a few that work for me.

    Thanks for your thought-provoking article!

    – Carol Amato

    P.S. I found your post on Kingged.com. 🙂

    1. Hi Carol,

      Thanks for giving us a read from Kingged.com. Love that site!!!!

      You’re doing absolutely AWESOME!!!!! Keep up the great work. I love that you are SOLVING PROBLEMS and giving people a reason who have those problems to click through for more help. That’s the key to success.

      I look forward to reading your blog and connecting with you more through Kingged!!!!


  38. Great way to look at it. I often get down when people don’t move to another page after reading the first one but you’re right… keep writing great content and they’ll keep coming back.

    1. Hi Nicole – don’t let that get to you. Just keep writing great content and sharing it out, and contribute back to the community you are sharing in. You’ll find that people will start coming back on their own and re-sharing your content without needing the link where you shared it, and they’ll go through your site more deeply. Thank you for being so open!!!

  39. Linking to your own articles that are relevant can help keep readers on your site, and improve bounce rate. I just forget to do often.

    1. Exactly, I try to link to my other articles and give people a reason to read more or learn more about how we can help them if our services are relevant to the article. It really works and the search engines love that as well. Thanks for commenting!

  40. I hope I one day can get others interested in viewing all of my pages. It is still pretty hard to get people to see my site.

  41. I’ve been blogging for over a year now and have noticed that about half the time it is just a home page hit but the other half of the time people do take a look around at other pages and posts, so hopefully that is a good thing. =)

  42. This is something I am working on. My blog is still pretty new so it is going to take some time to get to where I want to be but I agree it is very important to keep people on your site longer.

    1. Time is on your side. Just remember the key is great content and marketing, market, market your blog article if you want readers – and be sure to give back. Thanks for commenting.

  43. Agree with you. There needs to be a sort of connection built with the readers only then will we have people who will keep visiting our blogs/websites.

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