Many people, rightly so, are very frustrated that when they share out their links to blog articles and landing pages to social media and directories they don’t get people staying on their site to interact with it or engage at a meaningful level and leave the page as fast as they came.
Yesterday, we had a lot of interesting comments and discussions around bounce rates in the article Is Sharing A Link on Social of Directory Sites Killing Your Website?
A bounce rate simply is the percentage of people who visit your site and only stay on one page. The higher the percentage, the fewer people clicked through to another page.
Why is that important? In the psychology of it there is a process of building trust. The more pages that are visited the more interested your visitors are in what you have to offer because they feel that you have what they need or want, as a general rule of thumb. Statistically, if people only visit:
1 page – you have less than a 5% chance of them contacting you
2 pages – 12%
3 pages – 25%
4 pages or more – 40% – 50%
I don’t worry about bounce rates on my site. While I know that it’s important to navigate people through and keep it low, depending on where and why the audience is coming it may not be realistic to expect low bounce rates. If they are coming from social sites or directories, they are there for one purpose – read the article.
Even if I give them links and a great reason to look around inside that article, they may not. However, if I write another great article, and another, and they keep coming back; I’m developing a reason for them to start becoming a loyal reader and follower and their individual bounce rate will lower over time.
Your job as a site owner and business is to give your site visitors a reason to feel like they trust, like, and know you. Depending on their needs, you may not get that immediately just through your article. Again, they are there for reason; your article looked like it could solve a problem or meet a need for them. Nothing more, nothing less.
Just like in real life it takes time to cultivate a relationship and in an online enviornment where you are competing with thousands or millions of eyes; it’s hard. You have to create the environment over time with them and make it habit for them to come to your website.
Some people are going to disagree heavily and tell us how much money they are making on fist time visits… That’s great! I will guarantee there is a great reason for it.
Perhaps they have:
- A strong online endorsement from a well respected person (in a previous article I shared that getting relationships with well known established bloggers is that BIG of a deal)
- A unique product or service offering
- They are already well known and established and thus liked and trusted.
That’s not the majority! Many of us have not hit that level of success.
Want to learn how this all works together, you can read the previous two articles in the series:
If you have a question or comment, I would love to hear from you. Please leave one below so that we can learn together.