If You are “Doing” All of the Time, You May Be Hurting Your Business

Author : , Date : December 14, 2015

don-in-the-navy-1991My time in the military prepared me business over 23 years ago. The discipline required to do the things I didn’t want to do; the physical and mental preparation required to get the mission done; the skills required to know what needed to be done and then to rally the team to help me do it.

Business is not just about selling. Successful business owners and entrepreneurs are continually learning and building new skills as well as bettering existing skills. It’s about personal and leadership development.

Successful business owners and entrepreneurs are learn to see the climate they are in, how to adjust and meet new needs and demands.

In the military we took time away from work in order to evaluate, re-evaluate, learn, discover and then create the plans to execute in order to meet the needs. We forecasted, anticipated and adapted to our situations.

If you all you are doing is “doing” you will soon find yourself in a world that has changed around you without you even knowing it. That is why I have taken December off from my routine. In fact, I was planning on not writing again but as I’m going through the process I’m encouraged to do so.


Because I love my visitors and I love to share with you in hopes that I’m encouraging you and helping you.

This year has been my best year in business ever!

I LOVE what I do and I love seeing businesses become successful. I honestly believe that business ownership and entrepreneurship is a major solution to our nation’s economic issues and our vitality as a nation.

I’m inspired by my clients, prospects, visitors to my site and followers on social media.

Together, we can make a positive change for America in spite of the conditions or challenges we face.

That’s what drives me and that’s why I’m so passionate about your success!!!!

In the last two weeks I’ve been taking the time as I did in the military to just walk away and think and begin experiment with a few things:


  1. I joined blogengage.com and I’m looking forward to getting to know some folks through it. It’s all about networking and meeting new people both online and offline; so I’m going to do something I haven’t normally done in the past by joining this community.
  2. I joined digitalmarketer.com to learn about new processes, systems and ways of doing things that will help my scale my business.


The ideas are flowing and the opportunities are huge. I’ll be looking to share some new products and services as well as some free ways people can learn more about how to develop their messages and brands as well as practical tips and ideas to help you.

Some ideas include:


  • A free, local, quarterly roundtable in Lancaster, PA for 3 months that is designed to help one another grow through the challenges of growing our businesses and learn from one another.
  • An online mastermind for free for 3 months that is designed to help one another grow through the challenges of growing our businesses and learn from one another.
  • Weekly interviews on my blog via video and/or through the blog.
  • Weekly webinars both on my site and other sites


Don’t be one of those business owners that has is running from one thing to another just putting out fires and dealing with issues. That’s a long-term losing proposition.

I hope you’ll take some time yourself to reflect, evaluate, re-evaluate and learn to see the future for what it ought to be and put a plan in place to go and get it!

What are you doing to better yourself?


Do you have an idea of what you want to learn in 2015 from Unveil the Web? If so, leave me a note in the comments below and share with me or email me directly at don@unveiltheweb.com.


I’m hoping to hear from a few of you!

If I don’t write again this year, and I may not, I wish you a very Merry Christmas and a Happy New Year!!!!

~ Don

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Don Purdum

Don Purdum

Don works with businesses to help them discover who their customers are and what business they are "really" in. He is an award-winning blogger and branding / marketing consultant.
Don Purdum
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23 thoughts on “If You are “Doing” All of the Time, You May Be Hurting Your Business

  1. “A free, local, quarterly roundtable in Lancaster, PA”

    ^ Am I going to have to make the drive to PA, Don? It’s only 5-6 hours from me. Where I live in Fort Erie, ON — I’m only a mile or so from Buffalo, NY. 😉

    To your point about entrepreneurship being a solution to America’s economic challenges… I think there is some merit to that. Same goes here in Canada.

    It’s just not the economic impact, but some of the greatest innovations yet to come from our two nations have yet to be developed. Somewhere out there, there are great entrepreneurs who are too scared to get started. But who may irreversibly change the future by taking their first steps into entrepreneurship.

    I truly believe that.

    Happy New Year, Don!


    1. Hi Brent,

      Nice to hear from you. I hope you had a great holiday season. I took some much needed time off for reflection, evaluation and of course some much need R&R.

      You’re always welcome. You can even bunk with us!!!! I actually have the page up at http://www.unveiltheweb.com/how-make-your-marketing-thrive/ and I’m starting my outreach on LinkedIn and through the Lancaster Chamber this week.

      I honestly do believe that entrepreneurship is a serious answer to some of our problems and challenges. You are so right, there are some who are afraid to start and are missing out; but when they are ready they will join us.

      Happy New Year to you as well Brent. I just published my new article titled “Leadership Influence vs Selling” right as I saw your comment in. I hope you’ll take a moment and check it out. I believe there is some inspiration in it for you.

      ~ Don

  2. Hi Don!

    I have to admit, I was one of those people that was ‘doing’ all the time, at some points working up to 16 hours a day because I always felt like I had more work to do. I’m not sure if I would’ve got off the ground if I hadn’t put in so much work, but I agree that it’s not sustainable at all. What I lacked in knowledge I tried to make up for in hard work, and well, I’m lucky things fell into place for me when they did. It was really rough.

    No doubt hard work is good and absolutely necessary, but I have realized very well there comes a time when there is too much of it, and it actually comes back to hurt us in the end. Working just for the sake of working doesn’t help us much – we need direction, we need a purpose, a plan. I find it imperative to allocate time each day towards planning and learning.

    I’m working less, but I’m getting more done because my work is more effective at delivering my goals. Couldn’t imagine trying to scale using my old system…

    Great message Don!

    1. Hi James,

      Doing, doing, and doing some more. I have a friend who always says he’s “busy being busy.” LOL… it’s a great line.

      You are right, it’s not sustainable. I had a mentor in my late 20’s tell me that the key to success was to learn how to work smarter, not harder. Of course there is a time for hard work; but it shouldn’t be year-after-year. That just leads to burnout.

      I’m really glad you mentioned “luck” because I do believe we make our own “luck” through our hard work and the right work. It’s all about the right message, in the right place, in front of the right people at the right time.

      We NEVER know when that’s going to be; but it could happen for any of us at any time.

      Sorry it took so long to get back to you. I needed some time to reflect, think, strategize and most importantly – rest.

      Have a Happy New Year James. I’m looking forward to learning more from you in 2016 and networking with you.

      ~ Don

  3. Hey Hey Heyy there coach Don!

    How are things going for ya! I love the idea of adding more content to help folks develop their messages and brands — because you are soo fantabulous at it.

    I also love the mastermind group idea as well. As you know, I am a HUGE proponent of getting involved in mastermind and accountability groups.

    Wishing you an Awesome 2016!

    Cheers bud.

    1. Hi Kim,

      I’m so sorry for not get back sooner. I had to take some much needed time off for rest, reflection and preparing myself to move forward. I am so READY!!!!

      I appreciate you and your kind words. Can’t wait to jump over to your site later to check it out!!!!

      Also, I’ll be sending you an email with info about the mastermind. I’m looking forward to you joining us.

      Happy New Year my friend!!!!

      ~ Don

  4. I absolutely can relate. Actually, Ive been “doing” a lot this year. I plan to step back by next week until the end of the year so I can plan things better for the whole year.

    Loved seeing your update and I cant wait to see how you can even improve your business further.

    Those are lovely ideas by the way. Starting a mastermind sounds awesome!

    1. Hi Dennis,

      I took time for almost three weeks as well Dennis. Good for you!!!! You did do a lot and I’m looking forward to engaging with you and networking with you more in 2016 than in 2015!!!!!

      I appreciate your kind words as always and hope you are having a Happy New Year!

      ~ Don

  5. Hi Don, thanks for giving us an update on your time out. I think you’ll love Digital Marketer, and see many familiar faces. As entrepreneurs, we need a changing landscape, we cannot and should not focus on one thing all of the time, if we did, we should just go and get a job.
    Renewing and refocusing is a powerful part of being human, I tend to do mine in the summer because I’m a winter person. When people wind down over Christmas, I’m just getting started :D, in August I go through my rest/receive/renew and come out the other side raring to go.

    1. Hi Sarah,

      It is so nice to see you here! I admire what you do and I’m a big fan!!!

      I’m definitely falling in love with DM. One of things that got exposed for me right away is that I do the process really well offline but I’ve been missing it a bit online.

      I have known for some time that how we do things offline are the same online, but the tools are different. Yet, I found a way to get off track just a bit online. It nuanced but yet significant. One of the biggest issues I realized I was doing wrongly was asking a stranger to marry me instead of just asking if they would like to get a cup of coffee.

      Reflection, evaluation, and continued learning is a powerful ally in business. Yet, so many don’t take the time to do it to their own detriment.

      I do this twice a year; in June and again in December. Although I do take more time away in December.

      Again, it was awesome to see you here Sarah!

      I hope you have a strong finish to your week.

      ~ Don

  6. Hi Don,

    To be successful in business we need to take time to evaluate and re-evaluate what we are doing. Thank you so much for bringing this topic up. Especially this time of year where people are pre-occupied with the holiday season. Things are pretty quiet and it is a great time to do so.

    Learning never ends. Not only is it exciting, but the more we ourselves join groups and learn the better we become. We are our business and it is imperative that we do this. Great to know you are on top of things…but hey that’s the kind of guy you are and I admire you.

    Mastermind groups are incredible. I’m in one now and it is fantastic. I just love meeting new people and engaging with them, doing joint ventures and so on.

    I can only imagine what you have for us in 2016! Keep on going and God Bless….


    1. Hi Donna,

      Yes, we have to take the time and yet I’m watching people ramp up in December trying to get their quotas and forecasts met before the end of the year. However, if they did a great job in December and June of taking the time to evaluate, re-evaluate, make adjustments, learn and strategize they would be in a far better place.

      I learned a long time ago that what you do today doesn’t impact today… it impacts what happens in 3, 6 and 12 months from now.

      I was sharing in the comment below with Adrienne that through my learning this week I see how I’ve gotten a number of things wrong. I’ve been asking people to “marry” me when we haven’t even had a date yet instead of just asking them for coffee. I skipped a number of important steps.

      Now, I’ve had a brilliant and successful 2015 and I’ve allowed people to buy me. However, I can see where some heavy tweaks are going to make 2016 five times better and allow even more to buy from me.

      You are on my list of invites for the mastermind once I get things settled. If you feel you have the time and are interested, I would love to have you; especially with your online and offline experiences.

      Of course, I’ll be inviting a number of businesses who are offline to join us.

      Lots of things are in store and I can’t wait!

      Have a Merry Christmas and a Happy New Year Donna!!!!

      ~ Don

  7. Hey Don,

    Well I finally made it by and glad you were inspired to write this post. I’m also glad you’re taking some time for yourself and your business. It’s always great to reevaluate what we could be doing better right!

    Sounds like you’re really been doing more thinking about how to improve things even more for the next year. I’m like Dana, I’m always interested in the mastermind group. I’ve been a part of some in the past and I have to tell you, they’ve benefited me greatly and I now have several really good friends from that experience. You know several of them too. It’s a great way to learn and help each other and the support and friendships that come from them is HUGE!!!

    Glad you’ve found a few sites that have interested in. I used to be a member of Blog Engage years ago but have never heard of Digital Marketer. Might have to check that one out while I’m off as well.

    Enjoy, happy learning, happy planning and happy holidays Don. May you have the best one ever!


    1. Hi Adrienne,

      It’s something I’ve been dwelling on for a while now. I just know if I don’t take the necessary time my business will eventually get “stuck.”

      So, yes, I’m taking a lot of time to reflect, evaluate and learn.

      It’s so funny because I’ve been taking one of the courses on digitalmarketer.com and it is eye-opening and common sense. One of the things they are saying is too many of us are just writing and then trying to sell our expensive services. It’s like asking someone on a first conversation to marry you when we ought to be doing is just asking them if they would like to get a cup of coffee.

      That really hit me hard and made such HUGE sense. I do this offline and then again there I am being guilty of doing something online that I should know better than to do. I wouldn’t have caught this if I weren’t taking the time.

      Now, I’m going to be implementing a whole different set of strategies through asking people if they would like a cup of coffee.

      Stay tuned my friend… this is going to get exciting.

      And of course… I would LOVE to have you on the Mastermind. I’ll have some more info in the very near future.

      Have a great end to your week and a Merry Christmas and Happy New Year!

      ~ Don

  8. Hey Don,

    I heard this saying a couple of years ago:

    “The laziest people are the hardest working people”

    When I first heard this, I got a bit offended because I knew i wasn’t lazy and I work pretty hard. But after a few minutes of got the message. A lot of us trap ourselves in doing the same routine over and over again expecting change. We never tend to re-evaluate and think outside the box. We just want to keep working hard as though we want to prove something.

    It’s not only smart to take time off, but also it’s more productive. When you can see how far you came, why, and what you have to do to get over those humps, then you can come up with a better plan for the following year to accomplish more goals and overcome obstacles.

    Lately I’ve been blogging less, but evaluating more, One of my plans for next year is to blog less and focus more on writing better quality posts, networking, writing more pdfs, and doing more marketing promotion.. Although I’m still putting in work, i see this as working smarter than I was doing before.

    Thanks for sharing Don, and if I don’t see you, Merry Early Xmas and Happy Early New Year!

    1. Hi Sherman,

      That is a very interesting quote and it stopped me dead in my tracks. I’ve thinking upon it for a few hours now since I first saw it.

      Wanting to prove something… what an excellent point! I suppose some are always trying to prove they are right without taking the time to evaluate and research and determine if they are correct. I have seen this first hand. Some business owners are so emotionally invested that they are actually hurting their companies instead of helping it. They protect it at all costs and just keep moving forward.

      I’m not saying there isn’t a time to believe in yourself or in a strategy. Yes, sometimes it needs time. But, there is always room to take time, evaluate and see if something needs tweaked.

      You’re going to have a great 2016 Sherman. I can feel it happening for you!

      Have a great second half of your week.

      Merry Christmas and Happy New Year my friend!!!!

      ~ Don

    2. Hey Sherman and Don,

      I just wanted to chime in here and add something that would harmonize well with what was said here.

      This >>>>”It’s not only smart to take time off, but also it’s more productive”<<< is so true when it comes to health and fitness.

      We think that exercise offers the benefits of muscular strength and endurance in and of itself…but in truth, it's in the rest periods where the muscle tissue actually has an opportunity to rebuild itself and become stronger after the stress that has been placed on it.

      We do and do…but it's in those moments of quiet and reflection that regeneration happens. Otherwise, like a muscle tissue, you could be looking at damage – not only to the tissue itself, but to the surrounding ligaments and joints because they end up taking on more responsibilities that aren't their job.

      We figure that we can handle the large amounts of stress that comes from constant movement (and noise), but when you realize that everything magical always comes from the stillness (silence), it makes "doing" far more deliberate, clear and productive.

      I had to add that in as an example of why that particular sentence holds so much value.

      I think this is a great post Don (obviously if I decided to leave a second comment). You've pointed out the necessity of balance (which is a beautiful thing).

      Have a fantastic day Gentlemen 🙂

  9. Hi Don,

    So true. However, it’s something the American culture in particularly doesn’t understand. Why am I saying that?
    They don’t believe in time off. I often think of that being from a country where people have a minimum of 4 week vacation per year. They also take 1 to 2 hours for lunch everyday.

    Having worked in the US for year, I can confirm that they believe in “doing” all the time. The last place I worked, had no regards for time off doing what so ever. So there something wrong with this for sure.

    Like you, I’ve taken some time off. Not off working with my present clients, but for thinking of the type of clients that I want to work with in the future. And to build a better and stronger business. Thus I stopped blogging a little. I couldn’t agree more, always DOING without reflecting and analyzing it’s a big mistake.

    I’m sure that you are going to rock even more next year!

    1. Hi Sylviane,

      I think what you are saying is very true and in my studies I believe it’s traced back to the industrial revolution where people worked six, twelve hour days per week to meet production quotas. It’s been ingrained in us as American’s that we ought to work hard and that hard work is the key to success.

      Is hard work profitable and good… in many cases it is. Yet, we also know that burnout and fatigue drop production, decrease efficiency and hurt families. There must be balance.

      Likewise, the business owner ought to be spending time working on the business, not just in it. Every successful entrepreneur I’ve ever met understands that “doing” is only a small part of it. Investing in learning their business, increasing efficiency and working smart is the ultimate key to success.

      In my opinion, “doing” is for a season so that we can learn what is working and what is not working. Then we can come back to the table. This is a function of leadership and influence and that is what ultimately drives a company.

      I’m happy to hear you’re taking some time away to focus as well. I’m excited to see what you’re cooking up!!!!

      Great comment Sylviane. I can’t wait for next year. Some exciting things are in the works.

      Have a great second half of the work week!

      ~ Don

  10. Hi Don,

    First up thanks for the heads up about Blog Engage. I’ve got the page opened now and will review it later today. Looks good!

    I’ve also taken your short survey- hope my input helps.

    You are right – being always in doing mode is not a smart way to run a business. At least once a year we need to step back and take stock. I love this time of year because – like you – it gives me time to slow down, revevaluate and get creative again.

    I see that you are in full blown creative mode right now, which is awesome. In the past, January has often been my best month. One of the reasons is partly to do with the fact that I recharged my batteries in December!

    Don, you’re doing an outstanding job in terms of educating business folk about better ways to grow their businesses. In short, you’re a change agent.

    Thanks for your contribution.

    And have a happy and joyous Christmas and a prosperous 2016.


    P.S. Great pic of you as a young Naval dude!

    1. Hi Kim,

      So far I’ve dabbled in Blog Engage but I will say this: they are sending me a lot of traffic and connections on Twitter and LinkedIn. It’s been a great experience thus far!

      I have seen over the years, and its seems to be getting worse, how many businesses are just running from one thing to the next. Always doing and never having purpose. They have no message, strategies, goals or measurable methods of execution.

      We all have to pause somewhere and take time to learn.

      Personally, my biggest problem is I can stay in “learn” land all of the time if I’m not careful. I’m really enjoying digitalmarketer.com. What I’m learning there is pretty cool and so there will be some changes coming to my site. Some of it is common sense… some I’m already doing… some I’m not because I just didn’t think about it.

      Funny how that happens!

      I really appreciate your kind words Kim! Your encouragement is energizing!!!!!!

      I hope I can be that for you as well. Your blog is outstanding and your experiences shine through it and are so helpful!

      Have a great week and if I don’t get a chance to say it; Merry Christmas and Happy New Year!

      ~ Don

  11. Hey Don,

    Well I for one would like to learn more about the 3 month mastermind group you mentioned. I’d love to stay connected with those in the community..and I’d really appreciate sharing insights with others.

    I also went ahead and ordered a copy of The Seven Invincible Laws of Blogging Success. I can’t wait to read it, especially since I enjoyed “The Shift”.

    I personally feel there is a time to do, and a time to contemplate…and we’ll know when to do one or the other if we know how to listen to our intuition (as it never lies). It’s so easy to get caught up in a result’s oriented mindset that we forget that the magic of all of this is in the creative process (which lead to the results themselves).

    I’ll take your survey as soon as I’m finished here….and I wish you and your family a Merry Christmas and Happy New Year.

    1. Hi Dana,

      That’s great! I’m fleshing it out and putting the details together. Once it’s ready to roll out I will forward you the information. I’m excited your interested and I’ve had several others email me as well.

      I’m glad you got my book as well. I hope you benefit from it and that it helps you.

      There are just those times we must reflect, evaluate, plan and as importantly or more importantly LEARN! Business is an ever changing game both offline and online. Honestly, for businesses like mine that interact heavily in both worlds it’s a lot of learning curves, lol…

      Doing without growing will just get on stuck. I’m sure you agree.

      Thanks so much for your support Dana. In the short time I’ve interacted with you online I’ve come to appreciate you!!!!!

      Have a great week and if I don’t get a chance to say it; Merry Christmas and Happy New Year!

      ~ Don

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