If You Want Blog Readers and Sales, Give Blog Readers and Sales

Author : , Date : February 16, 2015

If-You-Want-Blog-Readers-and-Sales-Give-Blog-Readers-and-Sales (1)


Jim is no different than most business owners. He knows he wants more readers on his marketing blog and he wants more sales to his website through his blog. But he has a problem. After blogging for two months he’s frustrated by the low numbers of people reading his blog and not one sale has come through his website.


Isn’t his website and blog supposed to be the place that people come to buy his product or service?

Jim is a regular member of the local chamber of commerce and he has heard presentation after presentation about the need to blog and use social media at every lunch or local networking event by the local experts that are pushing websites, search engine optimization and social media.

“If you’re not online, your losing business,” or so he is told.

As I wrote in last week’s article titled “Successful Blogging Tips for Service Based Businesses”:

81% of U.S. consumers trust blogs and 70% learn more about a company through their blog than through an advertisement and small businesses generate 126% more leads than those businesses who don’t have a blog.

Yet, only 13% of entrepreneurs and small businesses are blogging.

He is reminded at every networking meeting that blogging is one of the absolute best ways to get your name online and in front of your audience because search engines love fresh content and readers love to learn new things about you.

It all sounds so great doesn’t it?

So Jim hired a web design company to build him a blog.

Then he hired Jeanette to help him write his blogs. After doing some research online and talking with Jeanette he was sold on the concept.

After about an hour or two of talking about topics, he commissioned Jeanette to make it happen.

She wrote a 1,000 word article every week and it felt so good to be persuading people. Jim felt the writing and the text was perfect and he was ready for the sales, in fact he was giddy about the idea of all the sales coming his way.

Until two months went by and they realized it was yielding them nothing.

Thousands of dollars and nothing… how frustrating was that?

Never mind that Jim wasn’t seeing it as an investment. He didn’t usually expect any of his offline marketing to make a profit for six to eighteen months. Yet, he expected his website, blog and social media to do it for him in two months.

Before I talk about the strategy of networking online I want to deal with the unrealistic expectation of free traffic and leads.

Just like in any other form of marketing, there is no such thing as easy, free or guaranteed.

And, we have to get rid of the selfish, scarce mentality of hoarding readers, subscribers and customers. That is a losing recipe for business, especially online.

You have to have a foundation and strategies. Without them you will fail.

Here are a few articles on the subject:


Are You Playing The Game of Online Marketing But You’re Not Prepared for It?
One Secret Behind Every Thriving Business and Why You Need to Know It?
Meaning vs. Messaging: 2 Reasons Your Marketing is As Cold as The Weather?


If you get your mind right and have realistic expectations with real strategies, goals and objectives then you can grow quickly and go to amazing heights. But just blogging for the sake of blogging will get you nowhere.

In addition:


Don’t let the assumption that technology will make your marketing better. If your messaging isn’t interesting, inspiring, compelling or relevant then the technology will only expose that you don’t know your business or your prospects and customers.


I’ve already referenced articles that address this above, so let’s talk about one strategy that you can implement right now that within 3-5 months can begin to change your business forever.

While I don’t talk often  about “How To” articles… there are some great sites out there that do like Ana Hoffman’s blog Traffic Generation Café or Adam Connell’s site Blogging Wizard.


If You Want Blog Readers Then Be Willing To Give Blog Readers


Did you think blogging would be easy? Did you think that you could just write and article, hit publish and you’re done?

Jim and Jeannette thought just that and they were left feeling violated and cheated. They now believe that blogging is a waste of time and it doesn’t work.

It takes just as much if not more work earning the readers after you publish each article than when you wrote it.

But as you will see, the rewards can be MASSIVE!

So what do I mean by; if you want readers, give readers?

Online networking is not so different in principle than offline networking. The premise is that you find people who serve the same audience you do but in a different way, and you bring them readers without asking for anything in return.

You may say that’s crazy and risky. It’s too much work.

Well, what’s crazier or riskier?

Doing nothing, creating the same type of marketing that is losing influence and customers for businesses or putting out great content your prospects and customers will never see…

Or connecting with people who already serve your prospects and give them a great reason to connect with you and share you and your content with their audience?

First off; how do you find bloggers who compliment you and server your audience?

You’ll have to think through your industry and business; and search for people who blog in complimentary fields.

For example, if you sell IT services who has access to companies or individuals who blog?


  • IT Bloggers
  • Web designers and developers
  • Telecommunications companies
  • Light construction companies
  • Commercial real estate agents
  • Commercial property management companies
  • Commercial insurance agents


The list goes on and on…

You might consider doing a Google search looking for bloggers and you can also join blogging communities like Triberr.com. Triberr is a great resource for bloggers to connect with one another.

Kingged.com is another great resource for bloggers.

If you know of some others, please share them in the comments below.

Now that you’re finding blogs that have some influence, start reading, offering ideas and solutions in the comments and share them on your social media. You can always tell who the influencers are by the way;


  • They have a generous amount of comments in their blogs and they always reply to comments
  • They have an active social media presence with their audience (I don’t necessarily mean large numbers of followers but it does mean they are heavily engaged with their audience)
  • They are established and have some kind of service or product and testimonials

Once you start reading, leaving comments and engaging with influential bloggers and learn from one another by offering them some insights and ideas you have that add real value to the article you’ve read for both blogger and his or her readers.

Then share an insightful reason on your social media why your audience should read the article and be sure to tag them. Here is an example on Google Plus of how that looks:



Connect with them through their social pages on their websites and be sure to have your social pages all setup on looking good on at least the following social media platforms:


  • Facebook
  • Twitter
  • Google Plus
  • LinkedIn


You may be saying, I don’t have many who follow me on social media.

So what?

You will if you start sharing and bringing value you will, I guarantee it. My Google Plus page and Twitter pages have grown from 200 to almost 2,000 in less than five months because I’m sharing and tagging fellow bloggers and their audience see’s really good content that we are conversing around. But there is more…

Now your social media is growing because you’re attracting an audience that is coming from a reciprocating relationship with another blogger and you’re earning new social media followers as you share one another’s comments.

As you engage with bloggers and their audience over time, you will begin to develop trust with influential bloggers who have the ability and power to send you new readers.

At this point, I would encourage you not to stop at reading and commenting on their blog and sharing on social media. In addition start including them in your blog by sharing an insight you learned from them on an article you wrote and link to the article. Share that you’ve included them in your article on social media and in your email newsletter.

That is powerful and it’s organic. Bloggers love the recognition and the links!


What Does It Look Like When You Actually Start Receiving Reciprocation with Influencers?


As you start engaging with bloggers through comments on their blog and social shares, many of them will typically start with giving you some social media shares of your articles on their blogs.

Then it will turn into them reading your content and commenting and sharing.

Over time as you get to know one another it could turn into them sharing your website and articles through links to your blog or articles from their blog as well as opportunities to write on each other’s blogs.

This is called developing a blog community. Learn more about developing a blog community on my article on SEMrush titled “Do You Want Traffic from Google? Then develop a Community!

There are some bloggers who I’ve actually had the opportunity to talk with on the phone or even meet in person.

Some have sent me business referrals. Hello Adrienne Smith, thank you very much!!!!

While some have referred me to other bloggers, some will make you aware of other resources.

For example, Adam Connell at Blogging Wizard shared with me about growthhackers.com. Because of Adam’s recommendation that I submit my articles at growthhackers.com, SEMrush.com saw at least one of my articles. They contacted me about contributing and article to their highly popular blog.




Now, I’ve contributed one article and I’ve met with them to become a regular blog contributor and do a webinar with them and who knows; there may be other networking opportunities with them.

That’s networking online and the beauty of it is you don’t always know where your opportunities are going to come from or who you’re going to meet.


What Can I Guarantee you!


I can’t guarantee you business or sales. But here is what I can guarantee you… If you take the time to learn:


  • What business you’re “really” in
  • What the tangible values are you offer your customers that make a difference in their lives
  • What the problems you solve are for each tangible value
  • Who you “specifically” solve the problems for
  • How your products or services are “a” part of a solution


Create the right strategies for your business online and then have specific and measurable goals and the tasks to execute them… You will SUCCEED and change your business forever.

Just six months ago Unveil the Web was an unknown. Today, we have thousands upon thousands of monthly readers, lots of new friends and partners, and the opportunities are endless.

We’ve grown from a website with a blog to a website with an influential blog.

Every week I’m earning new customers who want to spend anywhere from $500 one time to a few thousand dollars a month for consulting or coaching. My ebook is close to being finished and new products are on the horizon.

All with a goal of unveiling the web and its opportunities to business owners who know something is changing and that the old ways of marketing are less effective and need a change.

My blog is the catalyst for it all, but it isn’t just a blog.

It is a blog combined with networking that is creating massive opportunities. It has been the process of creating a dynamic community of collaboration.

It’s funny and exciting when others start to see your strategies unfold.

Just last week I was talking with my good friend Deborah Tutnauer on the phone and she said;

“Don, I don’t see you like many do.” Okay… now you have my attention Deborah, lol…

“You actually help offline businesses think about the web and its influence and power to help them and you nail that message home over and over again. You’re not trying to just teach people how to have an online business but how to use the online world in a collaborative way.”

Bingo Deborah!

See, today the offline world and the online world work together. Gone are the days where you can be offline and not online.

We have to get rid of the selfish, scarce mentality of hoarding readers, subscribers and customers in both arenas if we are going to earn massive opportunities.

If this article in any way got you thinking about what you’re doing online and what you’re not doing and the opportunities you are missing as a result, I would love to chat with you. I am offering you a one hour consultation to learn where to begin.

Don’t let the assumption that technology will make your marketing better. If your messaging isn’t interesting, inspiring, compelling or relevant then the technology will only expose that you don’t know your business or your prospects and customers.

All business is predicated not just on your ability to deliver a product or service; but on your ability to communicate “what business you’re “really” in” and then knowing how to create the opportunities to network your way to success.

If you want to learn how to discover “what business you’re ‘really’ in”, click here.


If you have a question, idea, or comment, please leave it below as I would love to converse with you!


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Don Purdum

Don Purdum

Don works with businesses to help them discover who their customers are and what business they are "really" in. He is an award-winning blogger and branding / marketing consultant.
Don Purdum
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41 thoughts on “If You Want Blog Readers and Sales, Give Blog Readers and Sales

  1. Hi Don,
    You are so right. As a matter of fact my story was like Jim’s till I learned the real deal: help influencers in your industry or marsupial industries. Then they will reach out and help you too. When I applied this strategy, it changed my blog from a ghost-town to a place an engaging environment.

    Another spin-off of this rule that I greatly recommend is collaborating with influencers. For instance, you could write an ebook with 10 other influencers and upload it to a huge market place like Amazon or Smashwords and set the price at 0.00. The goal here is not to make a few pennies but to get new traffic and to be perceived as an authority through your association with well-known influencers.

    Thanks for sharing priceless secrets that many will pay huge sums to get, Don :).

    1. Hi Chioma,

      It’s really nice to meet you (virtually of course, lol…)! I so appreciate your comment and for sharing a bit of your story.

      It’s really not hard to understand how to do what you’ve done, kudos by the way! But, it is challenging to discipline oneself to the practice and being willing to put oneself out there.

      Collaborating with influencers is one way my blog just screamed out the gate a year ago and hasn’t looked back since. The key word you used “collaboration.” I like to use an interachangeable word sometimes “Networking.”

      I love your idea and in fact I’m actually reading a great book right now where a group of influencers did just that. It’s titled “Success Secrets of the Online Marketing Superstars” by Mitch Meyerson. It includes chapters by 15 fantastic well known internet marketers. I checked it out that library and it was just recently released. You might benefit from it?

      In my most recent article titled “The Buying Process is Reversed but You Don’t Know It – Learn How You can Increase Sales” I was able to pull together some of my thoughts regarding how many times people actually look at content and then make their own mind up to contact you about a sale. Attraction marketing at its best, I LOVE IT! Here is the direct link if you are interested: http://www.unveiltheweb.com/articles/buying-process-reversed-you-dont-know-it-learn-how-you-can-increase-sales/

      Thanks so much again for sharing Chioma! I’ll be by soon to check out your site. I appreciate you stopping by and hope to see you again soon.

      Have a great weekend!

      ~ Don

  2. hey Don!!

    What an interesting, and very informative blog post man! … I like your writing style and man, the tips you gave are gold! lol

    I agree with you. You need to give, in order to receive. That is a great strategy you just shred with us. That definitely works!

    Thanks for sharing this amazing value with us Don!

    Keep up the great work!

    I wish you the best!

    Cheers! 😀

    1. Hi Freddy,

      Thank you for the kind words! I appreciate the encouragement and that you took a few minutes of your time to share how the article blessed you.

      Have a great week Freddy!

      ~ Don

  3. Hi Don.

    You made so many good points, but I think they can be summed up in what you said in response to Sylviane: “That’s where preparation meets opportunity.”

    Much patience is required as we slowly build, but opportunities do and will come, even if once in a blue moon. The practical help that you gave will help us to be ready to grab them when they come.

    It truly is a big investment. That’s how I’m trying to see it. Some things are hard and frustrating to do right now, but it will pay off at some point. As always, your words of advice and experience are spot on.

    Thanks for sharing.


    1. Hi Nathan,

      I love that you have such a positive attitude! You will go very far because of it.

      Blogging is a massive investment but what I love is the older an article gets the more attention it attracts and as people discover it, share it, and engage with it. Especially if it’s still relevant.

      Thanks for the kind words Nathan.

      I hope you have an incredible week!

      ~ Don

  4. Hello Don, Nope it is not going to happen overnight HUH? Blogging does take a lot of consistent action, but as you have stated yes it is possible. Awesome post as always my friend and congratulations. Thanks for sharing.. Chery :))

    1. Hi Chery,

      Nope, unfortunately not… but if you have strategies, specific and measurable goals and you implement and execute them then the opportunity is there to for faster than normal growth.

      Thanks for the kind words Chery!

      Have a great weekend.

      ~ Don

  5. Hi Don,

    Thanks so much for the mentions, I really appreciate it.

    I remember you mentioning how SEMrush got in touch after you shared some posts on GrowthHackers – so glad it paid off for you!

    1. Hi Adam,

      You’re very welcome. You love tips and strategies! Thank you for sharing GrowthHackers with me, it was a game changer. I have another article coming out with SEMrush in two weeks and on March 12th I’m doing a live webinar with them.

      Pretty cool, isn’t it? If you had never told be about GrowthHackers I would have never gotten the opportunity. Thank you again!

      ~ Don

  6. Hey Don,

    You were really on point with this one Don!

    it really starts with networking with people within your niche. You want to engage with those who have a commonality with you and be a person of value to them.

    Once they recognize, they will, at least those who are serious and know the value of networking, will reciprocate that value back to you! It’s really simple.

    But what do most people do? Well most people have a more self absorbed mentality and as a result they don’t get anywhere with their blogs. Even if you are using different online strategies such as PPC or Solo Ads, there’s still that level of engaging you must convey to your leads that will eventually over time build trust!

    it’s all about attracting the right relationships from people more so then trying to get the sale. When you have the right relationships, the sales will automatically come!

    Thanks for sharing Don! We all need this mindset!

    1. Hi Sherman,

      That’s exactly right my friend! It really is simple but I think many are just a bit scarred and intimidated for a lot of different reasons; but those are the same things that keep holding them back. At some point, we have to do it if we are going to be successful.

      Thank you for sharing Sherman and for inspiring me my friend!

      ~ Don

  7. That’s amazing advice.
    Give before you ask for anything. I’ve found out that taking time to engage with other bloggers actually helps saving a lot of time. Cold emailing influencers usually won’t do any good but taking the time to comment, share and spread some love brings new opportunities your way. It’s really amazing!

    1. Hi Aurelie,

      Thank you so much for the very kind words.

      Engaging with other bloggers can be extremely profitable both in time and money. If we earn it the right way, they will introduce us to their audience in ways that are just phenomenal and nothing can come close to word of mouth, can it?

      It really is amazing.

      I hope you are having a great week thus far Aurelie?

      ~ Don

  8. Hi Don,

    It’s always my pleasure! You’ve so much value to share.

    Give to get, again and again, and you’ll find the getting to be much easier.

    Tech only amplifies things. If you’re clear on your audience, and if you are creating inspired, relevant value, and if you’re connecting with leaders, you are without a doubt going to see tech as a wonderful tool to spread the word. Work on that foundation, and yep, listen to Don folks because he’s a master business foundation builder for aspiring entrepreneurs.

    Keep on inspiring!


    1. Hi Ryan,

      I just finished watching your video with Ande Lyons. Well done!!!! I really enjoyed it and the advice you had to share with us so that we all can be successful in blogging.

      Give to get… that’s a great message by you and one I obviously resonate with so well.

      However, if you don’t have your foundation like I said the technology is only going to expose your weaknesses and leave you vulnerable.

      I think I’m going to quote you in your comment Ryan… “Work on that foundation, and yep, listen to Don folks because he’s a master business foundation builder for aspiring entrepreneurs.”

      I LOVE that!

      Hope your week ends well my friend!

      ~ Don

  9. Don,

    I can’t tell you how valuable your advice here is becoming for me. While typically my new business comes from referrals from past clients, I totally see the promise of reaching out to those such as yourself who serve my same audience in a different way. The trick is just finding them! I have started connecting with Brandon Shaefer like you recommended, and I’m always on the lookout for new connections.

    My problem before was, I was looking to network but I wasn’t really sure to what end. Anyone and everyone was my target– not a super productive manner of thinking! So thank you. I have you to thank for helping me get some clarity on that.

    Another great post!

    1. Hi Brittany,

      WOW! What an encouraging opening statement. Thank you for sharing that.

      It’s absolutely awesome your getting referrals from you previous clients. That says volumes about you and the way you do business.

      But, as you are learning you can expand that influence through great networking. I’m glad you connected with Brandon. He’s an amazing guy and I’m excited at some plans he and I have in the near future.

      So glad you’re gaining clarity Brittany. That’s super exciting!!!! Let me know if I can be of any help.

      I hope your week is going well?

      ~ Don

  10. Hi Don

    This is your style to cover all the aspects of a topic and instead of giving solutions at the end you keep mentioning different solutions at different places in your post to never let your readers perturbed what if a problem is there.

    You might also have observed that online world is also very gradually becoming just like offline world. The only difference between the two is search engine factor.
    In offline world the only yardstick to assess the popularity of a product is its rising level of demand. While in online world apart from public demand, search engine is also there.

    Earlier search engine was deciding what readers should read by putting those articles on top that were fully following its instructions.

    But now search engine put those posts on the top which people suggest it to do so by clicking more on them, resharing them and giving comments on them.

    From here the significance of blog community sky rocketed. Now it is impossible to succeed while living in the dreamland of search engine. So the rule of give-and take that is being applied in offline world since the beginning of this world has become the leading rule in online world also.

    So just hoping to get and get never works here and one must believe in give and give to get the same in return.

    You very wonderfully explained the concept of give readers to get readers with strongest possible arguments. I am impressed.

    Thanks a lot for sharing

    Have a nice rest of the week Don.

    1. Hi Mi,

      Nice observations! Thank you as always for your generous contribution to the conversation.

      Yes, in many ways the online world and offline world are a lot of like; and I think that is because the two are finally blending together where don’t necessarily have to different competing worlds but one holistic one where both work together to achieve the big together.

      Gone are the days when I’m online or offline. Now I’m meeting people in one world where I either talk to them via a Skype video or I meet them in person.

      In essence, it’s all integrating and that’s EXCITING!!!

      That means the principles have to be consistent and we have to break down the stereotypes of how the web works because it really isn’t different except for the variety of tools and how to use them.

      Great comment Mi!

      I hope you’re having a great week.

      ~ Don

  11. This is one of the longest blog posts I’ve read in a long while, but I have to say I agree 100% with all of it. You can’t expect to get traction if all you do is publish ghost written content and don’t reach out to the mavens of your niche.

    Case in point is Adrienne as it was through her I found my way here and now the disqus comments keep telling me about the content here, and I’m sure that I follow any of your links and comment on the blogs mentioned that someday in the future something good could happen.

    Blogging is a long term investment, and if you write good content today it will probably still be good content in 6 months time when someone might find you due to a good comment.

    Biggest trouble is the snakeoil salesmen who convince people that that large single investment at the start is all they need to do.


    1. Hi Andrew,

      Thank you so much for staying with it. My articles tend to run over 2,000 words so I can understand it’s longer than most. I appreciate your very kind words!!!

      I didn’t realize we connected through Adrienne. How cool!!!! It’s always good to know how someone finds me. It just shows you the power of commenting and networking, right?

      Great comment Andrew!!! I appreciate your feedback.

      ~ Don

  12. Hi Don,
    Another masterpiece post I must remark! The law of reciprocity works perfectly in blogging. We get as much as we give.

    There is a general misconception that blogging will start yielding benefit just by setting up. This is false conception.

    Without promotion how can we expect to get exposure and make sales from our blogging?

    Success in blogging is a function of knowledge, commitment, creativity, promotion, and patience. I guess Jim has learned of these hard facts as the truth for success!
    I left this comment after reading this awesome post in kingged.com

    1. Hi Sunday,

      Reciprocity, it’s a beautiful thing isn’t it? I forgot to add the links to Kingged and Triberr so I just updated the article and added it.

      Anyway… it starts with know what business you’re “really” in… developing amazing content… and then having the right strategies and goals to market and promote the articles.

      I love your synopsis… “Success in blogging is a function of knowledge, commitment, creativity, promotion, and patience.”

      Great way to say it!!!!

      Thanks so much for stopping by and I hope you have an incredible week Sunday.

      ~ Don

  13. Hi Don,

    You really have a unique title. I love it! 😀
    Indeed, blogging is not an easy job. It requires a lot of effort, energy and time. It was very different from blogging in earlier times. Now, blog is a business tool. And we must treat it as a business.

    I learned a lot since I started blogging. And I think, the way we blogging will never be the same from time to time, it is constantly changing. 🙂

    Thanks for sharing, Don.
    Nice share, indeed!


    1. Hi Nanda,

      Thanks, I appreciate that. I never know when a title is going to resonate and when it doesn’t. What’s interesting is if I use the word “blog” or “blogging” in the title the articles do really well.

      Keep learning my friend and never stop! You’re right, some things will change while others stay the same.

      Have a great week Nanda!

      ~ Don

  14. Hey Don,

    Excellent post.

    It’s interesting that many people who come from offline to online expect things to be produced much faster than any thing offline. Perhaps because the whole concept is that if you’re online, you have access to the whole world … as opposed to just your local area when you’re offline.

    I had the same type of thinking when I first started, but luckily I got set straight fairly quickly.

    You’ve done a lot in that time span, Don. Excellent job. I need to follow your time management regiment to be in so many places and still find time to blog.

    Great post. Great message.

    – Andrew

    1. Hi Andrew,

      That’s an excellent point and an article worthy of consideration. I would say it can happen in both arenas and I’ve had it happen to me several times. But, it takes a well thought out strategy to implement and execute aggressively; combined with a lot of intuition and a strong gut check every day.

      With that said, it still requires a lot of work and it’s not the norm. Steady goes the ship as people grow from one strategy and tactic to another. Just throwing stuff on the wall will get you nowhere, lol….

      Time management? I don’t have time management. I just have very specific strategies, measurable and specific goals and then I execute to the best of my abilities. That’s it Andrew.

      I hope you have an incredible day my friend!

      ~ Don

  15. Wow, Don, what a comprehensive treatment of your topic! Blogging was easy enough 11 years ago when I was writing for only friends and far-away family. Now that I have a message to get out, it isn’t so easy. Thank you for a powerful post packed with ideas.

    1. Hi Willena,

      It was much easier 11 eleven years ago, and the majority of businesses did not take it serious and still yet many don’t today.

      Thank you for the very kind words and for stopping by.

      I hope you have a great week ahead!

      ~ Don

  16. Hi Don,

    Another great piece here, yet, may I say an easy concept that many internet marketers have understood for a while now, while many businesses have not yet.

    Blogging alone for the sake of blogging certainly doesn’t work. The other day I was on the phone with Kumar who did my new blog design and we were talking about some bloggers we both know who actually had a regular blogging schedule and even lots’ of comments, but weren’t actually making any money.

    And among those bloggers there was me.

    So, while we want to keep are regular blogging schedule ,we need to pay attention to our potential client as well, and make sure that we are working (writing) with a specific goal at end.

    That’s why as far as I’m concerned, I now blog 20% for my fellow bloggers/readers, and 80% for my potential customers, because it’s easy to fall in that trap. And that’s why we need to (to borrow your favorite phrase) know what business we’re in.

    Connecting with other bloggers and marketers, yes, but in a smart way. Remembering that most of those are NOT our clients and will never be, but as you said doing some type of exchange with them so we can sort of promote each other, rubbing each other’s back so to speak, so we can both benefit from the extra exposure.

    You’ve certainly did a tremendous job in just a few months, Don, for sure. I’ve seen you grow. I was there LOL!

    Thanks for another great post!

    1. Hi Sylviane,

      Having been in the offline world for over 20 years, the overwhelming majority of businesses do not get networking. My guess is most internet marketers and internet companies don’t either.

      They are just chasing the cash. But the cash is really found in relationships, networking and in finding the opportunities through those relationships.

      Case in point is Adrienne’s referral and Adam’s recommendation that led to SEMrush.

      There is no such thing as luck. I was prepared and ready. That’s where preparation meets opportunity.

      I always appreciate your viewpoint and comments Sylviane. It’s been a fun ride for the last few months, now it’s time to kick it up another notch.

      Have a great week Syvliane,

  17. Hi Don,

    Because I have experience on both sides of the fence, online and offline business takes time. I remember when I started my first offline business and was sitting in the Chamber of Commerce. They advised me that there is a two year rule. Your business will really start making more money after two years. Hmmmm I did heed their advice, but you know me, thinking out of the box, I accomplished that in one year.

    Online is sort of the same. We have to be here for a while, make relationships with others which is so important. Use not only our blogs, but social media, etc. Yes, it takes time, but it is all relevant to how much smart time we put into our business.

    And people forget that there is no end to it.. That’s the fun part! We grow with our business. We grow as bloggers. To me, that is the key…growing. And of course never ever stop learning and applying.

    Fab advice once again!


    1. Hi Donna,

      It’s so good to have someone like yourself and a few others who actually get it! It’s amazing, according to the SBA nearly 80% of all business startups will fail in 5 years. However, did you know that 70% of those will fail in less than 2 years?

      That’s staggering!!!! But, not surprising.

      You are so right, there is no end to it. I cringe when I see internet marketers talking about all of the impersonal automation and that you can create an online business that runs without you while you make it rich.

      Really, I don’t know a business that has ever run like that, and certainly not a successful in ANY industry. They all require attention and smart work.

      Great comment Donna!

      I hope you have a wonderful week.

      ~ Don

  18. Hey Don,

    I can relate to what you’re saying having people approach me all the time wondering why they aren’t having any success with their blogs. They’ve been told that they’ll start getting immediate results which we all know can happen but you really have to put the work in.

    I had a conversation with an old friend last week and bless her heart she’s been online now for about five years and has not done well at all. We’ve had this discussion before too but she keeps falling into the trap of this person selling her this and that person selling her something else. As I told her it all boils down to basic networking. You have to get out there and meet the people. You have to help them get what they want, solve their problems or find them a solution. That’s when things can start to happen and just like the referral I sent your way (thanks for mentioning that by the way) that’s exactly what can start happening.

    Stop looking for the quick buck, it doesn’t exist. Put the work in and the results will come. Then you’ll be kicking yourself for not having done this sooner.

    Businesses want to make a quick buck and I’m always so surprised they’re not much smarter than that. Oh well, you’ll teach them all.

    Great share Don and thanks for the message. You have a great week now.


    1. Good Morning Adrienne,

      There is nothing like the quiet assumed expectations that people have. I remember when I was building websites several years ago I would tell people upfront that traffic will not just come. You have to either pay for it or earn it.

      Two months later they’ve done nothing and want to know why their site is generating traffic. How many times did I have that reminder conversation? Too many to remember, lol…

      The bottom line is you’re absolutely right. People want the quick buck without the work. Those businesses come and go, but the ones who lay the foundation and execute a plan are the ones that survive.

      Thank you for your comment Adrienne!

      I hope you have an amazing week!

      ~ Don

  19. Happy Monday Don!

    LOL – Love when I get your attention !! This is a stellar article my friend. It incorporates so much of what you and talk about every time we converse. The funny/interesting aspect to me is that when taken at a conceptual level, all you are really talking about is excellent networking and go-giver relationship building. This is the exact way that successful business people have been building business offline forever.

    Move it to the online platform and their is a false expectation that the ease and the workload will be different. But you are so right – there is no magic in this. There are certainly skill sets and online methodology to learn, but the mindset of mutual benefit and relationship building is the same timely art as before computers, since the dawn of time.

    When I work with my clients we discuss this in so many ways. Whether you meet someone online or you meet them at a coffee shop to share your services or products – you must have two things: (1) Deep clarity as to your message and solutions for them. (2) A desire to collaborate and find mutuality and wins-wins within all interactions. Thus your foundation of self, service and structure must be solid and crystal clear.

    Thank you for another great post Don!

    1. Hi Deborah,

      How could I not write an article on this subject and not include you! It’s kinda funny, but it is a lot of what we talk about. Isn’t that cool!!!

      It is exactly what I’m talking about! Great networking is still networking. Except in online we have the capabilities and means to not only be public with our networking but also meet a lot of people along the way who get us because we get them.

      It’s a massive win-win!

      I appreciate you Deborah! I hope you have a great week.

      ~ Don

  20. Love this: “If your messaging isn’t interesting, inspiring, compelling or relevant then the technology will only expose that you don’t know your business or your prospects and customers.” Too bad too many business owners turn their blind eye to that one – everything they do is brilliant, has to be, right? lol

    1. Hi Ana,

      Thank you! I run into a lot of businesses who think they are interesting, inspiring, compelling or relevant all of the time. They love to argue that they are, but when you ask them where the proof is they can’t tell me.

      As I said in the article, they have to get rid of the selfish, scarce mentality of hoarding readers, subscribers and customers, and they have to be wiling to accept the reality that what they say they have doesn’t match up with what they want.

      So good to see you Ana! Thank you for stopping by and sharing!!!

      ~ Don

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