Is a Lack of Passion Hurting Your Marketing, Sales and Business?

Author : , Date : January 12, 2015



How many business owners have lost their passion are just getting by? How many business owners are wondering what is it going to take to get their passion back or go to the next level?

When you first started your business, launched your website, blog or social media you were probably very excited, happy and passionate about what you were starting.

But somewhere along the way other things crept in and caused stress, chaos or a feeling of desperation.

What happened?

What allows one’s passion to get zapped or misplaced into other things?

When you lose your passion you lose your clarity and when you lose clarity you lose your focus; and when that happens you slowly (sometimes fast) start losing your business.

It reflects in our blogs, content marketing, social media marketing, sales, a drop in production and a lack of quality in one’s customer service.

We have to understand that passion is tied to the very soul and core of our businesses. It’s the inspiration and reason why someone would choose to buy us over our competitors, assuming all things are fairly equal.

Let me offer three ideas of how your passion got zapped and what you can do to turn it around and start growing your business again.


The Monotony of Business


There is a lot to do and for most of us we like to do the things we are comfortable doing. Routines are created and then we settle into them and breaking us free is a hard thing to do.

The challenge of a routine and comfort is that we get trapped, isolated and maybe even bored. Routines keep us from seeing our business for what it really is because we like our comfort more than the right work that while uncomfortable is a catalyst for growth.

When we accept mediocrity, and that’s what happens when we get complacent, we start down the path to losing sight of why we started the business.

When ones passion is gone we can get irritable, cranky and just unpleasant to be around. Our employees and vendors become unhappy and worse yet so do our customers, blog readers, etc…

Worse yet, do you really feel inspired when you’re in this space?

Allow me an idea please to help if you’re in this space… mix it up!!!

I know there are things as a business owner you have to do, but there are also the things you’re not doing that you could and should be doing because you’re stuck.

Mix it up… converse more with your customers or clients, engage online a little more and get to know your readers, prospects and customers.

Do whatever it takes to get out of you rut. Get a coach or hire a consultant?

Do something other than what you’re doing so that you re-connect with your business and discover the passion again for why you started your business and give people a reason to buy from you!


The Stresses of Business


Who doesn’t feel a certain level of stress? After all there are a bunch of things to be aware of at one time and a lot to do.


  • Marketing
  • Sales
  • Production
  • Customer Service
  • Administration


Maybe your stress stems from doing too much?

Maybe your stress stems from a lack of cash flow?

Maybe your stress stems from production problems that lead to unhappy customers?

Whatever it is that is stressing you out; it’s the same thing that’s zapping you of your passion. What you’re doing is replacing your passion with the stress. Stress has a way of taking over and crowding out your passion out.

This can leave you feeling desperate or like hope is fading when the truth is yes business is tough, but it’s not impossible!

Marketing is the cure for poor sales. But, in order to do contagious marketing you have to have a positive attitude, not a stressed out one.

Your stress will show in your blog articles, social media posts and in your engagement. It will show in your sales presentations and in how you relate to others.

If you want your passion back then focus on the things that are positive and on others instead of yourself. This is the point of great marketing.

In my article on titled “Contagious Content Marketing Will Forever Change Your Business“, I shared that contagious blogging ought to be interesting, business changing, soul transforming content that draws people in and leaves them no options other than to want more.

But your stress is preventing you from having the energy required to create contagious content because it requires work to write the article, share the article, engage on the article and converse on social media.

My suggestion is find the things you can do today to make a difference for others and focus on them and get help from outside for your business. No one can do it alone!!! So don’t try. Find a healthy outlet like exercise, sleep and time with friends and family.

Perspective has a great way of dealing with stress when we allow it to!


You’re Putting Your Identity and Passion in the Wrong Places


Identity is a powerful thing? Do you agree? Here is what I mean by this though and it may not be what you’re thinking.

Many people have put their passion in sports or celebrities. These are people who will never know you or care about you and yet we invest our emotional energy into something that really has no return for us in reality.

Now, before I say what I’m going to say there is nothing wrong with being an avid sports fan and having a favorite team, for example.

b74be41092ba804d7d78834bd682d722_f344I’m a HUGE New England Patriots fan and I don’t apologize for it, lol…

However, I’m only into it during the game and while I share my team on my social media and talk about what I love about my team and football I try not to put anyone down.

Except for those pesky fans who live their lives around the NFL and put their full identity into it, lol… Not really.

After yesterday’s loss by the Dallas Cowboys, I playfully posted on Facebook the following:


“I heard there are more earthquakes in Dallas. It’s everyone jumping off the bandwagon… Lol”


One person really took it a bit too serious. It’s sports and it’s fun. It’s not personal. A little trash talk now and then never hurt anyone unless your identity and passion are tied to it. If that’s happening then there are probably other problems happening in one’s life that are more serious.

We need to think about where our passions really are at and which ones are real and beneficial to us and which ones are not healthy for either us or our business.


If you are a business owner I hope we can have a conversation around this one question:


Are you as passionate about your business as you are something else in your life?

The way to infuse the passion back into your business is to gain a new perspective by asking yourself “why did I start my business in the first place?”

What excited you? What got you motivated to get up every morning and start working?

When your passion is gone and you reconnect with it a funny thing happens… your business begins to change and people begin to sense and feel your energy and guess what they want?

They want what you have!

It’s our job to give people a reason to buy from us!

Our passion is tied closely to a person’s reason they would buy us because it answers the “why” and we are focused on our blog readers, prospects who walk in your store and those who buy from us.

If our passion and identity are focused on the wrong things or if we’ve lost our passion it is hard to:


  • Know what business I’m “really” in, or
  • Solve other people’s problems or make a difference in someone’s life

Here is the simple truth… passionless businesses are about “me” while businesses full of passion are about others!


Get the right mindset and perspective and you will have an opportunity to have a business full of vibrancy and one that makes a real difference.

Making a difference is the key to building a lifelong habit of passion.

If your passion is in the wrong place today all of the “how to” courses on blogging and social media will not help you.

In my opinion, business is 75% mindset and 25% action (it can fluctuate but generally this is true). Get your mind right and you have given yourself an opportunity to flourish. Let’s not even talk about the alternative.

Blogging, social media, online networking are all reflections of your business. How is your audience receiving that reflection?

Are you ready to find out? If so, learn more on the Begin Here page and learn how your passion is tied to your message and is the game changer for your business!


Again, please leave me a comment below around the question “are you as passionate about your business as you are something else in your life?” I look forward to engaging with you! 

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Don Purdum

Don Purdum

Don works with businesses to help them discover who their customers are and what business they are "really" in. He is an award-winning blogger and branding / marketing consultant.
Don Purdum
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29 thoughts on “Is a Lack of Passion Hurting Your Marketing, Sales and Business?

  1. I’m most definitely as passionate about my business as I am about other things in my life because my business is built on my purpose and passions. I think that’s what’s essential. When it’s your foundation, things that are mundane or stressful are much easier to get through. There’s a bigger purpose that keeps you focused and moving, a bigger reason why you’re doing what you’re doing, a deeper passion that drives you.

  2. Hi Don,

    You’ve given me a lot to think about there, thanks. I had a very busy 2014 with my offline clients and family health issues. Those have been “all-consuming”, and although I’ve kept up with the “action” side of my online business I think it’s time to focus on the other 75%, which I’m not as good at!

    I have a coach, and we’re talking around new directions to give my business a boost. As my time-pressure eases I should have plenty of new ideas.

    Have a great week, Joy

    1. Hi Joy,

      Well, I do aim to please, lol… Having some ideas to think about means I helped you I suppose and that is why I do this and love it so much!!

      I do understand the “all-consuming” issues of life. It can be a real challenge and sometimes we unfortunately have to let something go for a while to take care of the things that require our immediate attention.

      I’m glad you’re working through several ideas with your coach and I will look forward with anticipation seeing the fruit of your labor!

      I hope you have a wonderful weekend and thank you so much for commenting and conversing with me!

      ~ Don Purdum

  3. Hi Don,

    “If your passion is in the wrong place today all of the “how to” courses on blogging and social media will not help you.”

    Too, too true. Amen to that. This is an awesome post, Don. Great job at diving into the role passion plays into our blog’s and business’s success (and how we can get it back if we’ve lost it).

    Sorry for being MIA lately. It’s been crazy busy around these parts!


    1. Hi Kevin,

      It’s great to see you my friend! I was just thinking about you the other day and was going to head over to your site soon to see what you have going on.

      I couldn’t agree with you more! As you know I’m emphasizing how important it is to really know your business and your prospects and teach people how to build their confidence as a result and achieve success!

      How to’s only work when you are connected to your business and people can experience your passion through your writing, podcasts, videos or in person.

      I hope all is well and I look forward to connecting with you on your site!

      ~ Don

  4. Hey Jon,

    You nailed this one. Really!

    Sometime I loses passion and yes, that affects my chance of making money (or marketing) in a huge way!

    I am looking forward to have a better strategy (that’s my goal for 2015) and definitely going to work my a$$ off if I could!

    Thanks for nudged and appreciate it man!


    1. Hi Reginald,

      I’m sorry I somehow missed your comment. Sometimes we all lose some passion. The weight of busienss can sometimes do that to us and yes we will miss an opportunity because of it.

      But we don’t have to stay in that space! You can do it and you can be massively successful… after all passion comes from knowing and believing in yourself and through building confidence with success.

      Keep the passion my friend!

      ~ Don

  5. Hey Don,

    Awesome post.

    First of all, how can that Dallas fan take that seriously? Are you serious? That’s just sad in my opinion. I’m a Brady fan so hopefully they win this weekend.

    Anyway, love the quote

    “Here is the simple truth… passionless businesses are about “me” while businesses full of passion are about others!”

    When I think about it, that’s true. When I was involved in a project with a friend of mine, I didn’t have the same passion as I do for what I do online. That was partly due to the fact my friend wasn’t ambitious and didn’t want to work but regardless.

    But even in the online world, when I was starting out trying to make money, it was truly about me. And the more I did it, the less passion I had for it. But when I made the shift to blogging and writing the posts that I do and everything, I have an energy when I
    see comments saying that it truly helped someone. It gives me a motivation to not only get better, but to help more people.

    And I love it.

    Similar to what Adrienne said, when I started making a connection with people and their lives, that’s when the passion started.

    Great post.

    – Andrew

    1. Hi Andrew,

      Some people just take their sports way too serious. If he takes that position, did he ever consider that perhaps a Texan fan might not want to do business with him because he’s a Cowboy’s fan?


      I’ve never seen that childish behavior before… but I know it’s out there and I finally found it, lol…

      Passion is what makes all the difference in the world. It shows in the business, in the product, in the employees, in the business climate, with prospects and with customers.

      Investors want to see the spark and vendors want to experience the result.

      A business without passion is just waiting to die a slow death. The root of passion is belief and if we don’t believe in ourselves or our businesses who is?

      I really appreciate your comment Andrew.

      Happy New Year and I look forward to learning from you throughout 2015!!!!

      ~ Don

  6. Hey Don,

    What a great post and this message just spoke to me today. The reason is I think I was heading for some burnout at the end of the year which is why I enjoyed taking some time off. To regroup and focus on where I’m headed.

    When I first came online I didn’t have a clue what I was doing I wasn’t passionate about anything or so I thought. I’ve always loved helping people but in my mind you had to do something like be a therapist. Remember, I was new to the online world and had no clue what I could or would be able to do.

    I started blogging but it wasn’t until I started to make that connection with people that I realized where my passion was. If I could do nothing all day but help them and not worry about creating an income I’d be all on it but it got to the point that I had to venture into that direction. It was uncomfortable to say the least but had to be done.

    The blogging and connections are still my passion which of course are what put me on the map. I think I just needed to come back from vacation with a revived attitude which is why I appreciate your post so much. I have a feeling there are a lot of people out there thinking this same thing

    By the way, sorry Dallas kicked ya’lls you know what! Go Texas.

    Have a great week.


    1. Hi Adrienne,

      I can understand you experiencing burnout with all of the sites you read, blogs you comment on, and all the help you provide your clients!!!

      You are one busy person so some much needed time off is just what you needed.

      It’s been fun watching you engage and interact with people. You are clearly a people person and you need that interaction with others… it’s obvious that’s where your passion stems from.

      I’m so excited that my post could be a catalyst to bless you and help you reconnect with your passion. I appreciate your encouragement and I get my passion from reading comments like the one you left me. It just makes it all worth it!!!

      I’m a die hard Patriots fan Adrienne, New England didn’t play the Cowboys this year. In fact, if they win on Sunday they are in the Super Bowl again. YEA!!!!!!

      One game at a time though, right? Just like a blog….

      Here is a great end to a great week!!!!

      ~ Don

  7. Hi Don,

    Just caught your post on SEMRush and headed over here to read more of your content!

    This is a great post and it certainly rang a few bells with me! I had to put the brakes on at the end of last year as I was heading into a cul-de-sac. Thankfully, I’ve managed to reverse a little and get back onto the open road (I think you call them Freeway or Highway!) Hopefully I’m in a better place to help others now.

    Thanks for reminding us to let our passion shine through and make a difference for others.
    – David

    1. Hi David,

      Thank you so much for heading over her from SEMrush. I really appreciated your comment on that article. I hope you’ll take some time in the near future to see what else I’ve cooking over here?

      I think losing our passion happens to us all at one time or another and for a lot of different reasons. I know I experienced it 3 years ago and it took me almost two years to get it back.

      Of course I kept fighting, searching and pursuing my dreams but it wasn’t as easy as it is now. Perspective is everything isn’t it?

      I’m really glad to hear that you are in a better place now. Just keep optimistic and focus on how you can make a difference for others and out of no where it will come roaring back!!!

      I hope you’re having a Happy New Year and again welcome to my blog!!!

      ~ Don

  8. Hi Don,

    Wow, that’s an awesome post Don and very important one to start the year with.

    As I was reflecting on my last year, I honestly found that my passion is not the same as when I started my business and you are so right, we kind of get ourselves into a routine and get comfortable following it but the truth of the matter is we need to change and step outside our comfort zone.

    I like your point about finding ways to ignite that fire of passion inside of us. That’s a great advice and that’s exactly what I am trying to do now.

    Thanks Don for an awesome share!! Enjoy the rest of your week.

    Be Blessed,


    1. Hi Neamat,

      Thank you, that really means a lot to me coming from you! I really respect you and how you help people and make a difference for them. It’s so important that people understand what leadership is from what it isn’t.

      It is easy to get caught up on the routines and lose some sight and maybe even some focus. What always get’s me going again is when people can share with me how I made a difference for them. It’s powerful and I’m so grateful!!!!

      Sometimes we just have to ignite that fire again don’t we?

      I’m confident you will and I can’t wait to see the difference you make for others in 2015 and how that contributes to fulfilling all of your dreams.

      Happy New Year Neamat!

      ~ Don

  9. Hi Don
    Great post with some excellent points. It is easy to maintain that enthusiasm when we first start something..we are riding high off the excitement of doing something new, and imaging all the great things that will happen. But, this will naturally fade as we get deeper into the work aspect. This is natural, but it can really throw us for a loop. I liked what you said about going back to why you started. When we have a clearly defined why that speaks to our deepest values and desires, we have a solid foundation on which to build our success. We are not willing to settle for anything less than exactly what we want.

    1. Hi Kelli,

      Thank you! You are so right, I don’t think if most people believed that their life sucked after starting a business they would ever start one to begin with?

      But when it’s new it is fun.

      We really do have to remember where we came from and you hit it so well… never settle for anything less than you exactly what you want!!!!

      Thanks for an amazing comment Kelli!!!

      ~ Don

  10. Hey Don,

    This something that I thought about in my network marketing days. To be honest with you, I wasn’t too passionate about the network marketing companies I use to be in. I tried to motivate myself, but it just wasn’t happening.

    I found out that i was more passionate about marketing and the process of it than anything else. Even when I was doing network marketing, I was more passionate about the marketing expect more so than the network aspect. I get that was when the introvert part of me came out.

    Once I discovered online marketing, I got pretty giddy about, and that’s a word I never use LOL.. but I like the strategies and the more I learn about the solutions to correct my mistakes as well as utilizing those marketing strategies, the more excited I get, and when I get results, well I go beyond that, although I try to act cool about it 😉

    But yes, I like your point about when you get bored and lose passion about your business. Sometimes we put ourselves in the monotonous, routine rut. When this happens, then its the time to “mix it up” as you said. Once you do this and see the options that you have, then you put yourself back in stride again!

    Thanks for share these points! I hope you’re having a great week!

    1. Hi Sherman,

      Over they years I’ve come to learn that the principles of network marketing are powerful and something that every good business owner, marketer and sales person does on a daily basis.

      But the people who are in network marketing don’t get it and they are way to pushy and in need of sales instead of being in it for the other person. But, that’s the training and culture many of them create unfortunately.

      It can definitely suck the passion out of you.

      However, I’m so glad you learned what works for you and that your passion is back in full force!!!! Internet marketing can and ought to be a lot of fun. Good good for you!

      I’m having one of the best weeks every Sherman. I hope you have the same!!!

      ~ Don

  11. Hi Don,

    Such a good point you’re making here.

    In my book, you can’t be truly successful in your business unless you are passionate about it. If you’re not, I would call this a JOB.

    Now some tell-tale signs if you’re not passionate about your business would be feeling like you’re going to job, when, really, you are lucky enough to make a living doing what you’re doing.

    In my case, still holding a job, I can tell you that being passionate about your business and having a job you don’t care for is the same difference as day and night. Soon, I will be able to let go of my job and embrace my passion – my business – more fully. When you like what you do, there’s nothing like it.

    Of course, the mindset is HUGE in everything we do. Our passion for our business included.

    1. Hi Sylviane,

      I don’t want a J O B!!! So, give me some more passion…

      Great point you’re making. The truth is that we all have times when passion spikes and falls, but in the end if our mindset is right it’s always present just waiting to make itself known!

      I can’t wait till you break free and achieve your dreams and goals. You are so close!!!! Keep fighting my friend, the end of the tunnel is near.

      I hope you’re having a great start to your week!

      ~ Don

  12. Hi Don

    First of all a very Happy New Year to you. Just heard at Adrienne’s blog you coined the new tagline for her blog. Never knew before you are also a creative copywriter.

    Life without passion is just like food without salt and main spices. Such food can be good for an ailing person but not for a healthier one.

    Yes passion varies from situation to situation and eventually it gets so matured with the blend of our experience.

    There are three starges of every one in terms of passion. In the beginning he first acts then thinks. After that the acts and thinks together and eventually he first thinks from all the aspects and then act. Once a person reaches at this final starge we say he is veteran, experienced or authority. Though he just have maturized his passion into his wisdom.

    But in the field of marketing and sales such bookish definition of passion does not work. Here one needs to set daily targets and to review his performance daily. It means he needs to be passionate daily without any break and must not follow his mood. Usually those who create just follow their mood but people in marketing and sales follow their targets.

    Thanks a lot for sharing such powerful post that is food for thought for those who take the aspect of passion so casually.

    1. Hi Mi,

      I wouldn’t consider my self a creative copywriter, but I do consider myself to be a great listener and I’m able to understand people, businesses and concepts that allow for that kind of creativity.

      Hope that makes sense? It sure sounds good to me, lol…

      I love the three stages of passion you expand upon. That is some serious value right there!!!!

      You are spot on that we are never the same from day to day, or even moment to moment. Our passion can change from one experience to another as stress or other things bear down on us.

      Ultimately thought, passion is a choice and when we live with purpose then passion is a part of it, right?

      What a wonderful comment Mi! Thanks for expanding my thoughts and ideas.

      ~ Don

  13. Hi Don,

    Let me start by wishing you a very Happy New Year, as it’s my first visit to your blog in this year, and when I also resumed blogging after my little break.

    Coming to your post – Yes, yes, and yes! 🙂

    Passion is one of the most important elements of success. I absolutely agree with you that passion is what keeps you going, and if you lose it, it adversely affects your work and business.

    As for me, yes I’m very very passionate about my blog and community. Honestly, I do get skeptical and weakening thoughts at times when I feel like I’m not getting the kind of return that I should be, then at that time I try to bring about some change, reignite my passion and push myself along a different approach.

    I agree it’s mostly about the mindset. Coincidentally, I’ve said more or less the same things in my first post this year. I’d add that one needs to keep changing, or keep sniffing for the cheese as told in “who moved my cheese”. Sometimes people forget and lose the reason and the momentum they started with, or become blind to the changing demands and requirements. That makes them suffer.

    If you manage your business passionately, you’ll find ways to overcome stress and come up with your solutions to not let your passion down. Let your passion become your prayer that you say all the time!

    Thanks for this great passionate post to stir our hearts and minds. Have a nice week ahead 🙂

    1. Hi Harleena,

      It is always so good to see you at my site and I’m better for your comments and input!

      I don’t think I can summarize any better than you just did! Wow! I love your comment.

      We all lose a certain amount of passion from time to time for very good reasons. But, the small fire ought to always be burning inside even when we feel burnout. Tired doesn’t mean the absence of passion, it just means tired and we need a break to recharge.

      I certainly understand feeling skeptical at times. But, you have an amazing think going and your opportunities are HUGE!!!! You have a tremendous website and I’m so grateful to be a part of your community.

      Thanks for being open and an inspiration Harleena!

      Happy New Year!!!!!

      ~ Don

  14. Hi Don,

    When it comes to passion in my business it’s a big YES! I start my day over coffee with David always masterminding. It’s just our thing! We pull from each other ideas and talk about different aspects of business. It’s like our child!

    Then comes to the daily routine. I love it! In the last 2 months I have been focusing on a Facebook Challenge to meet new people. Little by little, people FB messaged me and asked to chat…not about business but because we both felt a connection. What wonderful conversations we had!

    So if I run into a person that needs my new friend’s expertise, I can give them a glowing referral and the same will come back to me. To me business is all about people. I love connecting to them in many ways.

    I’ve met people online that like Blue Tick Hounds (because I have one) we talk and Boom, they ask to opt in to my products and services. It’s quite easy that way. Yes..they see me as a businesswoman with a blue tick hound.

    The passion of business is part of me and I couldn’t shake it if I tried. I get a lot of feedback from folks on my blog that I’ve “inspired” them. And when I get that it is the greatest feeling in the world.

    Indeed I agree that mindset is 75% of our business and 25% action. Great video BTW


    1. Don,

      I can totally vouch for the effectiveness of what Donna (and you, of course) have been doing! This kind of networking is not easy, but it does pay off.

      Congrats on your article on SEMRush! I’ll be checking that out soon.

      Passion is something I’ve been lacking a bit in my business efforts, but I’ve got passion to spare for making fun YouTube videos with my husband! I’m not under any assumptions that doing so is magically going to pay our bills, but I’m a big believer in following one’s passions. NerdyGirl Writers is growing slowly and I’m okay with that for now– like you said of Adrienne’s strategy, one relationship at a time! That’s how it goes, right?


      1. Hi Brittany,

        Lately I’ve been finding my passion through the results that my clients have been getting, how my blog is exploding and how relationships six months ago have blossomed.

        I didn’t really define passion on purpose, but I do believe that when logic and a sound mind combine with emotion from the heart… that’s when you get passion.

        If one of those go, so does the passion.

        The truth is it can come and go, but there are also things we can do to keep it going.

        I love your videos!!!!

        Adrienne’s tag line… it just made sense when she emailed me and asked for ideas. Boom, there it was. So glad she liked and I’m glad others did as well.

        Have a great week Brittany. Let’s do talk. The holidays are over and we are finally in a new season.

        ~ Don

    2. Hi Donna,

      I completely get how you start your day. I start mine with coffee and a review of the overnight activity from emails, comments, and social engagements.

      It’s funny how in six months my online presence has gone from domestic to include international. It’s pretty cool!!!!

      That just infuses even more passion in me and I LOVE it!!!! Helping people never gets old does it?

      The feedback we get on our blogs and social media makes it worth it, I couldn’t agree more!!!

      It’s also exciting to me that so many of my blogging friends stepped up today and helped me out with my post on SEMrush .com. Just incredible!!! Talk about feeling passionate and juiced up about my community. It makes me want to step up my game big time.

      It’s a great feeling!

      Thank you so much for being a contributor and friend Donna!

      Here is to a very Happy New Year!!!

      ~ Don

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