How many business owners have lost their passion are just getting by? How many business owners are wondering what is it going to take to get their passion back or go to the next level?
When you first started your business, launched your website, blog or social media you were probably very excited, happy and passionate about what you were starting.
But somewhere along the way other things crept in and caused stress, chaos or a feeling of desperation.
What allows one’s passion to get zapped or misplaced into other things?
When you lose your passion you lose your clarity and when you lose clarity you lose your focus; and when that happens you slowly (sometimes fast) start losing your business.
It reflects in our blogs, content marketing, social media marketing, sales, a drop in production and a lack of quality in one’s customer service.
We have to understand that passion is tied to the very soul and core of our businesses. It’s the inspiration and reason why someone would choose to buy us over our competitors, assuming all things are fairly equal.
Let me offer three ideas of how your passion got zapped and what you can do to turn it around and start growing your business again.
The Monotony of Business
There is a lot to do and for most of us we like to do the things we are comfortable doing. Routines are created and then we settle into them and breaking us free is a hard thing to do.
The challenge of a routine and comfort is that we get trapped, isolated and maybe even bored. Routines keep us from seeing our business for what it really is because we like our comfort more than the right work that while uncomfortable is a catalyst for growth.
When we accept mediocrity, and that’s what happens when we get complacent, we start down the path to losing sight of why we started the business.
When ones passion is gone we can get irritable, cranky and just unpleasant to be around. Our employees and vendors become unhappy and worse yet so do our customers, blog readers, etc…
Worse yet, do you really feel inspired when you’re in this space?
Allow me an idea please to help if you’re in this space… mix it up!!!
I know there are things as a business owner you have to do, but there are also the things you’re not doing that you could and should be doing because you’re stuck.
Mix it up… converse more with your customers or clients, engage online a little more and get to know your readers, prospects and customers.
Do whatever it takes to get out of you rut. Get a coach or hire a consultant?
Do something other than what you’re doing so that you re-connect with your business and discover the passion again for why you started your business and give people a reason to buy from you!
The Stresses of Business
Who doesn’t feel a certain level of stress? After all there are a bunch of things to be aware of at one time and a lot to do.
- Customer Service
Maybe your stress stems from doing too much?
Maybe your stress stems from a lack of cash flow?
Maybe your stress stems from production problems that lead to unhappy customers?
Whatever it is that is stressing you out; it’s the same thing that’s zapping you of your passion. What you’re doing is replacing your passion with the stress. Stress has a way of taking over and crowding out your passion out.
This can leave you feeling desperate or like hope is fading when the truth is yes business is tough, but it’s not impossible!
Marketing is the cure for poor sales. But, in order to do contagious marketing you have to have a positive attitude, not a stressed out one.
Your stress will show in your blog articles, social media posts and in your engagement. It will show in your sales presentations and in how you relate to others.
If you want your passion back then focus on the things that are positive and on others instead of yourself. This is the point of great marketing.
In my article on SEOtechyworld.com titled “Contagious Content Marketing Will Forever Change Your Business“, I shared that contagious blogging ought to be interesting, business changing, soul transforming content that draws people in and leaves them no options other than to want more.
But your stress is preventing you from having the energy required to create contagious content because it requires work to write the article, share the article, engage on the article and converse on social media.
My suggestion is find the things you can do today to make a difference for others and focus on them and get help from outside for your business. No one can do it alone!!! So don’t try. Find a healthy outlet like exercise, sleep and time with friends and family.
Perspective has a great way of dealing with stress when we allow it to!
You’re Putting Your Identity and Passion in the Wrong Places
Identity is a powerful thing? Do you agree? Here is what I mean by this though and it may not be what you’re thinking.
Many people have put their passion in sports or celebrities. These are people who will never know you or care about you and yet we invest our emotional energy into something that really has no return for us in reality.
Now, before I say what I’m going to say there is nothing wrong with being an avid sports fan and having a favorite team, for example.
I’m a HUGE New England Patriots fan and I don’t apologize for it, lol…
However, I’m only into it during the game and while I share my team on my social media and talk about what I love about my team and football I try not to put anyone down.
Except for those pesky fans who live their lives around the NFL and put their full identity into it, lol… Not really.
After yesterday’s loss by the Dallas Cowboys, I playfully posted on Facebook the following:
“I heard there are more earthquakes in Dallas. It’s everyone jumping off the bandwagon… Lol”
One person really took it a bit too serious. It’s sports and it’s fun. It’s not personal. A little trash talk now and then never hurt anyone unless your identity and passion are tied to it. If that’s happening then there are probably other problems happening in one’s life that are more serious.
We need to think about where our passions really are at and which ones are real and beneficial to us and which ones are not healthy for either us or our business.
If you are a business owner I hope we can have a conversation around this one question:
Are you as passionate about your business as you are something else in your life?
The way to infuse the passion back into your business is to gain a new perspective by asking yourself “why did I start my business in the first place?”
What excited you? What got you motivated to get up every morning and start working?
When your passion is gone and you reconnect with it a funny thing happens… your business begins to change and people begin to sense and feel your energy and guess what they want?
They want what you have!
It’s our job to give people a reason to buy from us!
Our passion is tied closely to a person’s reason they would buy us because it answers the “why” and we are focused on our blog readers, prospects who walk in your store and those who buy from us.
If our passion and identity are focused on the wrong things or if we’ve lost our passion it is hard to:
- Know what business I’m “really” in, or
- Solve other people’s problems or make a difference in someone’s life
Here is the simple truth… passionless businesses are about “me” while businesses full of passion are about others!
Get the right mindset and perspective and you will have an opportunity to have a business full of vibrancy and one that makes a real difference.
Making a difference is the key to building a lifelong habit of passion.
If your passion is in the wrong place today all of the “how to” courses on blogging and social media will not help you.
In my opinion, business is 75% mindset and 25% action (it can fluctuate but generally this is true). Get your mind right and you have given yourself an opportunity to flourish. Let’s not even talk about the alternative.
Blogging, social media, online networking are all reflections of your business. How is your audience receiving that reflection?
Are you ready to find out? If so, learn more on the Begin Here page and learn how your passion is tied to your message and is the game changer for your business!
Again, please leave me a comment below around the question “are you as passionate about your business as you are something else in your life?” I look forward to engaging with you!
Latest posts by Don Purdum (see all)
- How to Powerfully Utilize Interactive Marketing and Explode Your Results - September 21, 2016
- 3 Astonishing Ways to Stand Out From Your Competitors and Earn More Business - September 13, 2016
- Is Content Dead or are You Just Missing Something That’s Promising? - September 6, 2016