For many businesses, “what” is sold is the central message behind their marketing over “why” they sell it, and it’s costing them sales.
You may have an amazing product or service, but if:
- You’re struggling to connect with your prospects
- You feel pushback from your prospects
- You can sense they are not interested even though they initiated
- You get readers but no takers
It is likely because you are giving them information overload without the relational connection required to spur an emotional connection.
In today’s short video, I am going to share with you how to start the process of discovering your story and “why” you sell what you do.
Are you interested in learning more? In my free, on-demand webinar, you can learn more about how to create a message and story that relates to, and attracts those who are able, willing and ready to buy from you.
If you have a question, thought or idea, please share below in the comments.