One Over the Top Idea To Help You Grow Your Business Online

I am often asked by offline businesses how having a strong web presence really makes their businesses more money. First I tell them it depends on how serious you are about networking and meeting new people. Second, I tell them it depends on how much they really want to grow and how much effort are they really willing to work to improve their business.

 

Before You Do Anything Online You Have to Have an Open Mind

 

One-Over-the-Top-Idea-To-Help-You-Grow-Your-Offline-Business-OnlineMindset is everything and if you’re telling yourself that this website, blogging, social media stuff doesn’t work, you’re RIGHT! If you’re telling yourself and others that you don’t have time, you’re RIGHT!

Just the other day I was talking with Brandon who is the owner of a large local pet supply company. In fact, it’s one of the largest family owned retail pet stores in the area.

He is your classic business-to-consumer company that is trying to figure out a way to make his business more profitable through the internet.

Brandon’s biggest struggle wasn’t technology or even the cost of technology. His biggest struggle was trying to understand something that appeared to be complex coupled with the negative stories he heard from other business owners about their negative experiences online.

It was obvious that no matter how many good ideas or strategies I had he was simply not open. Now, could I possibly earn an opportunity to make it worth his while? Sure, I could show him stats and what he is losing out on and what he could be doing and possibly turn the tide and earn some money.

But, because of his belief system and what he taught himself the moment things are not going the way he wants them to go he will validate why this was not a good idea and my company will be left with a problem – an unhappy client.

I have enough experience to know that it won’t work out not because we don’t have good ideas but because in his mindset he is always looking to validate his belief system.

See, he built a successful business on the old practice of advertising and direct mail. Why does he really need this internet stuff? Okay, he knows why, I was just baiting you a bit there.

He knows that his website and internet marketing isn’t working but he’s not open to understanding that the old model of advertising is predicated on a different value system in an old economy that doesn’t exist anymore.

I run into a lot of business owners who still think that the old way of doing things is the way to go so they justify why their profits are down and they don’t have as many customers as they used to have.

 

Are You Serious About Networking and Meeting New People

 

 

The principles of networking are how every entrepreneur has gotten wealthy and every business was made successful. Reaching the masses via mass media has only gotten harder over the years and the cost is staggering for small business. Why do you think you only see the big companies advertising on television?

What the internet does for all of us is level the playing field. We can reach the masses who want to be reached and finding them and connecting with them is the key to successful online experience for a business in my opinion.

So, how can a business to consumer company like Brandon’s use the internet to reach a larger audience that wants to buy from them?

Great question, I thought you would never ask!

 

#1 Get to know your customers personally

 

As I walked through this massive store it was amazing watching exciting customers picking out their expensive aquarium tanks and then choosing which salt water fish they were buying. One guy seemed so excited he could hardly contain himself.

One idea is that there ought to be a staff member who is walking the floor and chatting with the customers, building the relationship between the customer and helping them with their every need.

But that is the in store experience. How do you take it online and how do you increase your visibility and earn more customers from online?

 

#2 Get your customers involved while they are excited

 

What if you asked permission to do a short, scripted spontaneous video after talking with the customer and of hearing his or her excitement? As a gesture of being willing to do it you’ll give something or a store credit in appreciation of their willingness to share their experience in the store.

Now you have video! WOW!!!!

Get a few pics as well if you can.

If they have their phone on them ask them to connect with you right there on your Facebook or Google Plus page and ask them to look for the upcoming video. Or better yet, you’ve given them a reason to join your email newsletter and now they can look for it when it comes in their inbox.

 

#3 Be smart with how you use the video

 

How many would just take the video and upload it straight to YouTube and then share it all over your social media? Yep, that used to be me. I did that all of the time. BIG mistake!

Here is what you should do…

Load it to YouTube but don’t share your video directly on your social media pages. Instead, embed it on your website blog and do a short article. It’s really super easy to do and requires little to no real technical knowledge. You can learn it fast no matter what type of website software you have (WordPress, Joomla, Concrete5, etc).

Be sure to add the pictures you took as well.

Now, take the link on your website or blog and put that on your social media and email it to your customer with another coupon.

Here is what is likely to happen. They are going to share your website with a lot of people! They are going to do your marketing for you by sharing the social media pages and telling their friends and family. And, if your page template is built right you can have lots of reasons for these new folks to come and visit your store, and you can change the template once anytime by adding and removing messages, sales and coupons and it will change on all of the pages.

 

This can be duplicated over and over again all day long in your store. Think of the amount of exposure you can garner?

I saw people with dogs having fun in the store and mingling with other dog owners. People were adopting cats, buying birds… pets bring joy to our lives so why not share the joy?

 

It doesn’t really matter what business you’re in or even if you’re talking on the phone. Yesterday I read an article by Chery Schmidt where she offered some great tips on how to influence and win your online customers when you’re on the phone with them.

Your website and social media can do so much independent of a search engine like Google. Take advantage of the technology and use it to network with your customers and their friends, family, acquaintances, social media followers and co-workers.

They will love it and re-share it. All because you created a fun and interesting atmosphere and made it all about them.

 

The Question is Do You Really Want to Grow Online and Are You Willing to Do the Work?

 

Aren’t those the real questions? The reality of it is when you say:

 

  • I don’t have the time
  • I don’t have the experience
  • I don’t have the knowledge

 

Blah, blah, blah… is that it’s an excuse coming from a deep insecurity or fear.

The result is a list of excuses. Excuses, that is all that is. Just excuses from the mindset you have created that justifies why you won’t succeed and validates you when you don’t

Great ideas are born out of the desire to succeed. Great ideas come from trying and trying again until you get to the point that you find that sweet spot.

Many business owners I find just don’t want to take the time to learn something new. Do you think the one idea I gave you in this article was valuable? There are so many more where that comes from.

But, in order for you to be proactive and grow online it means you will need to take the initiative to build a community.

Who could that community be:

 

  • People who frequent  your store
  • People in your store who are excited to be buying your products
  • People attending your special events
  • Those who are on your mailing list
  • Those who are on your email list
  • Those who are on your social media

 

How are you engaging with them and are you giving them reasons to buy from you?

I will be honest with you, it’s a lot of hard work. But, it will pay for itself over and over again. One year from now your videos and web pages will be working for you even better than in the weeks following.

I hope you can see that your online presence is only limited by your own creativity. You can start online or as I illustrated you can network online with your offline customers. In either case, you have to know your audience.

 

Want to learn more about how to discover your audience?

If so, click here

 

Now it’s your turn. Do you have a question or would you like to contribute some ideas? If so, please leave a comment below and let’s share with one another in the comments.

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Don Purdum

Don Purdum

Don works with businesses to help them discover who their customers are and what business they are "really" in. He is an award-winning blogger and branding / marketing consultant.
Don Purdum
  • Hi Don,

    What a timely post.

    Just 1 hour ago I read a positive review of an eBook of mine on Amazon. The reviewer made a few positive suggestions, 1 of which was to hyperlink a table of contents for easier reading. A part of me said, “get on that now.”

    I spent the past hour tweaking, learning, being confused, wondering, tweaking, experimenting, and voila! Not there yet as I have 1 more question to ask – and did so on my Facebook – but I almost have figured it out. All because I was open-minded.

    I had no clue how to do this which is why I skipped this step until now. After opening up to suggestions, I’ll do it with upcoming eBooks because being open, and willing to be uncomfortable, is a most freeing experience.

    Your clients, my clients, and every entrepreneur on earth, can simply be open, and accelerate their growth, in seconds, really. The challenge lies in not knowing it all, in being open to suggestion, and of course, in doing things that vibe with our brand.

    If folks are willing to ask for help and to try new, freeing things, they and their businesses can grow like a weed.

    Love the recount here Don. You’ve a talent for making powerful concepts simple to see, embrace and use.

    Thanks so much.

    Tweeting through Triberr.

    Ryan

  • Chery Schmidt

    Hello Don, What an Amazing article POWER PACKED Full with Great Information.. I tell people everyday that they need to just quit making those excuses and to start building their Online Presence. and I love how you stated it!! ” You are only limited by your own creativity..

    Thank you so much for the mention my friend, I do appreciate it and do hope that your readers get some value from this..

    Chery :))

  • Hi Ryan,

    Being open minded is the key to personal and business growth and yet so many think or falsely believe they have it all figured it out. Now, it’s different when you’ve been in business a while and you know yourself, your company, and have experience under your belt.

    But even the best have open minds. I’ve seen Donald Trump talk about that subject many times over.

    That’s awesome you can work on your book like that and get the help you need from a recommendation. That’s so cool!!!

    Hope you have an incredible day in Fuji Ryan!!!!

    ~ Don

  • Hi Chery,

    Excuses cause more destroyed businesses, marriages and lives. I’m all about stop the excuses!

    Sometimes they are disguised, but I can sniff them out every time.

    It’s so true, you are only limited by your own creativity and if that’s not you then hire a coach or consultant to help you with that who is creative. It will make all the difference in the world.

    You are so welcome for the mention. It just made sense after reading your article yesterday and it fit. So, it was my pleasure to include your article.

    I hope you have an awesome evening!!!!

    ~ Don

  • Hey Don,

    This is a really great post and very timely as well.

    As you know, I blog online but I’ve been operating a publishing company for the last bit and while I have online related things, the majority of the stuff I want to focus on and I know will do well, is offline. This post really helped me realize that I need to start taking that more seriously and actually you, as an individual, are a real testament to that. You’ve blended both online and offline beautifully.

    I love tip# 2 – Get your customers involved while they are excited. If you have the type of offline business that deals directly with customers, what you’re suggesting is really smart because it’s a live testimonial. And testimonials work.

    I also like your point about how to use the video, because after I read point #2, I was thinking that, “Hey, that’s really good … and then you can put it on Youtube or something if you have your own channel.”

    But what you said is correct. “Load it to YouTube but don’t share your video directly on your social media pages. Instead, embed it on your website blog and do a short article”

    Excellent point. Really great post, Don. And nice improvement on the site. It’s looking good. Can’t wait to see the other upgrades you plan to make.

    Have a great week.

    – Andrew

  • Hi Don,

    Wow, thank goodness you’ve got rid of that blue background. Don, the other day I was talking about how great a guy your are and how glad I am to know you. I feel that you are going to be invaluable for my own site, but me and the other person (someone you know) didn’t understand the blue background. Anyways, we still loved you, even with the blue background, but I’m glad it gone today.

    Man, do you know about what I teach as a coach. You are so right, if this guy has already accumulated a bunch of negative thoughts about why it shouldn’t be working, it most likely won’t work for him, and as you well said, the first thing that won’t work right, would be enough for him to blame everything, and yes, it will happen and validate his beliefs. That’s called the law of attraction and know all too well about this.

    It is SOOOOOOOOO sad that some people are that narrow minded and we can only pray for them to see the light some day.

    I think that nowadays any company, small or big, needs to have a presence online. If they don’t, eventually it would be like saying, I don’t want to use light bulbs I’d rather use candles. If people had thought that way when the light bulb was intervened, we would still be be lighting that candle today. We can’t go against progress. Progress is part of life.

    Thanks you for bring a very important point here.

  • elly stornebrink

    So true Don! Getting off the beaten path is what happened to me..I would love to get some focus – back to the blueprint – as you seem to be an expert in the area and what you subscribe. Thanks! 🙂 <3

  • Hi Andrew,

    WOW! I can think of so many things right now that a publishing company could do to position themselves online. Most publishing companies don’t do a good job online of connecting with their customers. A current coaching client of mine just came from the printing world where his family owns a fairly successful printing company and as I was sharing with him it was fun to see his reactions of how their company could accel online.

    Testimonials are really powerful, and even more so if you can take a testimonial in video where it also becomes part of a case study. Those might be a little longer video but they are powerful. I’m actually going to work on a few over the next month or so. Those videos could be 4-10 minutes long. People will definitely watch them. You might consider doing that.

    I appreciate your kind words Andrew and I know you’re going to be awesome in your publishing company. If I can ever help with anything please feel free to call or email me.

    ~ Don

  • Good Morning Sylviane,

    Well, I suppose it doesn’t matter how much I like something if it isn’t working. It seemed that I either got extreme compliments or backlash on the background color. So, if a few people say publicly they don’t like it that means a whole bunch don’t that aren’t saying anything and it’s not worth sacrificing visitors and readers over a preference. Sometimes you just have to listen to your audience. I do like the balance I think I was able to attain with the new color scheme.

    You are very right, it is sad that some people limit themselves are too stubborn to change or see things as they are instead of how they would like it to be; and then make the necessary changes to get there.

    Insecurity, fear or the need to be right are absolute killers of a business. Again, it doesn’t matter if you’re right if everyone else believes you’re wrong.

    I agree, we all have to be online in the business community. I love your illustration!!!!!!!!!

    I hope you have a wonderful day Sylviane and your comments always exciting to read. Thank you for bringing value to my site and for your honesty regarding the color.

    ~ Don

  • Hi Elly,

    I appreciate your comment and your honesty. If I can be of any help, please feel free to call or email me.

    ~ Don

  • Hi Don,

    Congratulations on the white background, it certainly looks much better 🙂

    I know you were bored of white (as you’d mentioned in one of your earlier posts I think) and tried the blue one, and each to one’s own. But I guess white is a little better on the eyes, reading goes a lot quicker – just my thoughts, though you should keep doing and trying what works for you.

    You are so right about all that you said, especially the video part – embedding it within your post makes sense and sharing your links on the social platforms and creating a hype about it works the best.

    There is no time with anyone nowadays – tell me one person who says I have the time! However, time is always ‘made’ for things you wish to pursue and do, so such excuses are hardly any excuses I would say. I don’t know about the offline business because I work online all the time, but you need to keep going and trying new things that work for you, to achieve your goals, and find your share of happiness within it all – that’s just it!

    Thanks for sharing. Have a nice week ahead 🙂

  • Don — customer engagement is so key to success. I’m sold on the benefits of social media and online connections, but the in-store experience is what solidifies your brand. If you get to a store and wander around trying to find something and no one helps, you’re likely to walk out. That’s that. Your suggestions for having someone assigned to help these customers is an excellent idea. Bloomingdale’s in New York does it. At each of their entrances, they station a customer engagement employee who will ask if they can help. It already gives you a good feeling about the store.

  • Thanks Don, I appreciate that. I ‘m going to start taking it more serious and build it up and I may end up requiring some of your services in the future. Glad to have made a connection with you here online.

    Take care.

  • Hi Don

    I try to avoiding opening my comments by appreciating your post first because it is very stereotyped way of starting to speak but what I should do I can’t veil my appreciation any more.

    The most amazing aspect of your each post is its purely non-booking nature. You neither quote any boring data nor any oft-repeated theory and just tell us what you have observed with your professional experience.

    Both online and offline spheres can support each other but online support can go viral just with the click of the mouse if the idea is really great.

    The other way round I mean supporting an online project with offline efforts could bring equally great results but not that much as its counterpart can do.

    Internet is the latest tool to expand your outreach and cover the wider level of your target market. But before that you must be fully equipped at production and supply side to meet the demand which you grew up with your online efforts.

    This is the biggest business reality that nothing (as far as my knowledge is concerned) can be produced online but everything can be sold online. So the need is to enhance your production capacity to meet the ever rising demand of selling a product.

    Thanks a lot for sharing this awesome post to grow offline business with online efforts.

  • You’re welcome Andrew! That is exciting. I’m about to add a video to this article and on my social media that demonstrates the principles I’m talking about. I met a lady on LinkedIn who connected with me and then we set-up a meeting at a local Starbucks. We decided to do a short video together on my iPad.

    What is cool is we graduated at the same college one year a part and we never met until she connected with me. What’s really cool is that she is a respected copywriter and she serves the same audience I serve in a different way.

    I love how all this works together when done right!

    ~ Don

  • Hi Don,

    First let me tell you that I enjoyed seeing you on that video! I loved the story you shared with this pet store. A fine example of how we as marketers can see that clear vision of how well an off line business can do on line.

    Let’s face it. We all have to be on line today, weather its a digital product or a tangible off line business, everyone is on mobile …yes, even my 84 year old mother! I just taught her how to shop on Amazon and she is having a blast.

    How can any off line business not be part of the new “yellow pages” which is the internet is beyond me. I just have to share with you a funny experience I had yesterday. A lawn maintenance company had put his business card in a plastic bag with rocks on my lawn.

    I just had to contact this guy for his innovative idea lol. I asked him if he was online. He said the same old thing you mentioned here. “My friends told me that it doesn’t work” Well I won’t go into the rest of the story … but I’m working on it ((wink))

    When you talk about those excuses people give you mention that it comes from a deep insecurity fear and you are spot on!

    I’ll leave you with a Donna quote “Never make a decision based upon fear”

    Cheers!

    -Donna

  • Hi Harleena,

    Thank you for the kind words. The white background just wasn’t working for people like it was for me. So, you know what you do when people don’t like it… yep, you give them what they need in order to be there for you.

    I learned a long time ago that videos draw a crowd and when used right they make a huge difference on a website. Besides, what value do they give in social media alone when you can get a two for one? LOL…

    I agree with you about the time issue… most offline businesses have the time but they aren’t going to make something they don’t understand a priority. And, it’s easier in their minds to do nothing than it is to learn something new. I know that sounds funny, but many really do think that way.

    I so appreciate your comment as always! You’re awesome Harleena!

    ~ Don

  • Hi Jeannette,

    It’s not just the idea of having someone assigned to help a customer, it’s more the idea in my context of having someone available to create an offline experience with a customer that you can take online. If a really positive experience or game is created that gives incentives for online engagement you can really gain a loyal customer who is both directly and indirectly marketing on your behalf.

    People love to be recognized and see themselves, and they love to share it out. It’s a win-win for everyone.

    Thanks for commenting Jeannette.

    I hope you have a strong finish to your week!

    ~ Don

  • Hi Mi,

    I’m so honored and blessed by your encouragement and your comment!

    I really think the majority of marketers are missing it when it comes to bringing people visiting your store online. It doesn’t have to be about selling. It can be about appreciation, sharing a significant event, or just capturing a special moment on video and pictures. Then posting and sharing it with them via their website.

    I was just thinking that another great idea is for restaurants. How many celebrate their birthdays eating out? Why can’t the restaurant record the “happy birthday” song, take a few pics and post it on their site, email them, and include them on social media?

    WOW! That could be a real winner!!!!

    I appreciate your kind words once again. Thank you for your friendship Mi!

    ~ Don

  • Hi Donna,

    Every business ought to be online! I couldn’t agree with you more. It seems you and I have something in common… my 86 and 87 year old grandparents are also online. Facebook, email… all kinds of sites they play around on. LOL… It’s fun to watch them.

    I’m weary of the excuses, but I also understand why people offer them. When you don’t understand something it’s easy to decide why you shouldn’t do it, even if you’re wrong and you know it.

    In Mi’s comment I was just thinking that another great idea is for restaurants. How many celebrate their birthdays eating out? Why can’t the restaurant record the “happy birthday” song, take a few pics and post it on their site, email them, and include them on social media?

    That could be a winner! What do you think? Not half bad if I don’t say so myself, lol…

    I love you quote. If I lived and made my decisions based on fear I would be living off the government. I’ll pass…

    Thank you so much for your encouragement and friendship! I’m very blessed.

    I hope you have a great finish to your week!

    ~ Don

  • Hi Don,

    Congratulations on the white background, it certainly looks much better 🙂

    I know you were bored of white (as you’d mentioned in one of your earlier posts I think) and tried the blue one, and each to one’s own. But I guess white is a little better on the eyes, reading goes a lot quicker – just my thoughts, though you should keep doing and trying what works for you. Great Article and Wonderful Work i like It Thanks a lot for Sharing me

    Regard
    Leena Shah

  • Hi Don,
    I saw something has changed on your site layout.
    I love the white background, it helps readers stay focused on your content.
    Wise decision! 🙂

    Be open minded and think outside the box.
    Great suggestions.

    Internet is so full of opportunities, we even are not aware of.
    And I must say engagement, interactions and connections with your customers or with people within your industry is a key for success.

    Thanks for your post,
    have an awesome rest of this week!

  • Hi Erik,

    Thanks for the kind words on the layout changes.

    Yep, if you don’t have an open mind and you’re stuck in your box you cannot see the broader picture or create a vision for where you can go and what you can do that is unique, different and yet relevant to your audience.

    They have to have a reason to follow and engage with us!

    I appreciate you stopping by as always and hope you have an awesome upcoming weekend!

    ~ Don

  • Hi Leena,

    I appreciate your support of the change! I suppose if it something is not working for my readers then I need to change it when they tell me it’s not working for them.

    Thanks for your encouragement. I hope you have an awesome upcoming weekend!

    ~ Don

  • Hi Don,
    I have seen a couple of friends ask similar questions about getting their offline business to profit online. I agree that mindset plays a major role in how the business owner is going to pursue success via the Internet.

    Proper networking is key even as every online entrepreneur should increase value engagement to attract others. Until we are ready to adopt consistent value creation in online marketing we would still be asking the said question. Thanks for sharing your viewpoint on this. Its quite reflective.
    I also left the above comment in kingged.com where this article was found.

  • Mark Laechel

    There are some great ideas here and one that struck me the most was “Get to Know the Customer Personally”. Great way to interconnect and get new clients if people think you care.

  • Hi Mark,

    I appreciate the kind the words! If we are not connecting both online and offline worlds together we are mission a ton of opportunities, and the best way to do that is to get to know our customers personally.

    I hope you’re having a great weekend!

    ~ Don

  • Good Morning Sunday,

    It’s a real issue for offline businesses, especially if you have a lot of online competition that is offering prices lower than an offline store is able to due to the overhead.

    So, the key is to create value and marketing opportunities online with your offline customers who are also online. And, who isn’t online?

    I appreciate your kind words Sunday!

    ~ Don

  • Oh my gosh, mindset plays a MASSIVE role in your success and yet it is something a lot of people don’t pay much attention to. If your head doesn’t believe you can do it, then you know what….you wont be able to!

    You have raised some great points here. Getting to know your customers personally is definitely the first step you need to undertake. If you don’t know who they are, they how can you provide them with what they want. It is all about defining that market and delivering to them what they need.

    At the end of the day, all business are moving to online, and if your not, you are going to be behind the game. It is worth while spending some time and effort into learning how to use this effectively 🙂

  • Hi Catherine,

    Mindset may be the MOST important thing. I can teach and learn from ideas, concepts and strategies. I can even follow a formula that is created.

    But if I can’t get out of my head that won’t matter. It all starts and ends in one’s mind. You are only as capable as you believe yourself to be.

    As more businesses continue to move online, and they will, it becomes more complex and competitive. A business ought to have a strategy to deal with it.

    Thanks for an awesome comment Catherine!

    ~ Don

  • Jacqueline Gum

    Mindset is bottom line…man you hit that nail right on the head Don. And the idea about embedding U-tube is brilliant! In the end, who really does share your stuff on social media? So that points right back to getting to know your customers personally. Good stuff as usual Don:)

  • Hello Don

    I think that the excuses that you have mentioned, come from our fear and insecurity. If we do not have time and we want to start a new thing we need to spare some time , if we will not put our effort in our work how come we can be successful.

    I was thinking if you have tweet button (tweetable statement) for your few statements then I must have gone for this one. I really like when you said,”Great ideas are born out of the desire to succeed. Great ideas come from trying and trying again until you get to the point that you find that sweet spot.” like we can do on http://findingourwaynow.com/

    Sharing your work on social media brings some rewards but we have to reach the people who actually are interested in our work.

    In business we always have to try new things to attract more people and networking , as you said, is really important. I like all your tips of having open mind , networking with people etc. I hope to try them to get me some part of success 🙂 .

  • Hi Jacqueline,

    How think and feel about ourselves makes or breaks us and our businesses. I’ve actually had people disagree with me on that. But what was interesting is almost every single time those that disagreed were out of business within 2 to 3 years.

    I so appreciate your kind words. It’s through commenting and engaging that we get glimpses into relationships online that can help further one another’s companies.

    That’s exciting!

    I hope you have an amazing finish to your week Jacqueline!

    ~ Don

  • Hi Andleeb,

    I couldn’t agree more!!!! All excuses are in the end are symptoms of fear and security. If we are going to succeed as entrepreneurs and business owners we must get comfortable with being uncomfortable.

    I appreciate the idea for the tweet feature. I will definitely look into it. I appreciate you sharing that with me!

    I appreciate your comment and I do hope some of the ideas will help you and blessing to you.

    I hope you have an awesome finish to your week!

    ~ Don

  • Lots of good advice here, Don, but what I really liked best about this post is the totally awesome header image.

  • Hi Ken,

    Good to see you here. It is an interesting header for sure. I really liked it and was different.

    Have a great weekend,

    ~ Don

  • Tim

    Yes, that old system of direct mail is a dinosaur now. I was surprised to hear that Amazon is opening a brick and mortar store. Seems contrary to their methodology. But I agree with you about mindset and perspective. It is the most difficult thing to change when someone can justify their own mindset. It’s almost like an ego thing. Change is bad. The old way or no way 🙂

  • Hi Don,

    Love the impromptu video at one of my favorite places in the world — a coffeeshop! You made so many excellent points in this article about helping business bridge the online-offline worlds.

    As a coach, I work with local businesses who sometimes can’t make the connection and have the negatives you mentioned replaying in their minds.

    Another strategy that works to change the mindset is to interview the owner for one of my websites. Get’s his mind off his site that isn’t working or if he doesn’t yet have a site, it gets him excited to see and hear himself online. (I’ve mostly used audio.)

    You’ve given me some more tools to use with reluctant webpreneurs. 🙂

  • Hi Don, another article that I’ve bookmarked. One of these days I’m going to take all those bookmarked articles, turn them into a book and sell them on the internet using your principles LOL. It was interesting. I have to do a presentation on blogging at the Library (REALLY) and another blogger asked me to record it for her. It shocked me that I could do that so learned something new again. Thanks.

  • Hi Tim,

    I actually think that Amazon’s idea might just be a homerun. It will be interesting to learn what happens. I read yesterday it’s basically just a warehouse for same day shipping and people can also pick-up or take items back. However, in the future it also said there is discussion about an “Apple” like store where you can browse and use the Kindle and other electronic devices they are coming out with.

    You nailed it Tim, it’s all about ego at some level that affects ones mindset. In any case, if it’s fear or insecurity that holding one back that is a real inhibitor to success.

    I hope you have an awesome weekend!

    ~ Don

  • Hi Vernessa,

    I love doing videos and the impromptu’s are almost always the best ones!!!

    Bridging the two world’s is going to be critical in the future. Look at Amazon, they are now moving more into the offline, brick and mortar space. More offline businesses must learn how to use the online tools to help their businesses as well.

    It doesn’t have to be one at the exclusion of the other. In the future I believe that will be a losing formula for many companies.

    I love your suggestions and I’m so happy I could have a positive benefit for you in this article!

    I hope you have a great weekend Vernessa. If I can ever help you please don’t hesitate to call upon me.

    ~ Don

  • Good Morning Lenie,

    That’s awesome, thank you for the encouragement! I’m already writing the book now and hope to have it done by the end of the month.

    What a great experience and it’s amazing how many new ideas, strategies and opportunities we have when we open ourselves up to them.

    I hope to hear how your presentation goes?

    Enjoy your weekend Lenie!

    ~ Don

  • Don! I love it when blog posts give action steps that can be taken right now to make a big difference. This does just that. It’s clear, thorough, and sound advice. A MUST read for business owners.

  • Hi Angela,

    Thank you for the extremely kind words! I so appreciate you taking a moment to share with me.

    ~ Don