One Secret Behind Every Thriving Business and Why You Need to Know It?

Author : , Date : November 13, 2014



Why is one company really successful in a long-term down economy while the majority of them struggle or even go out of business? Businesses all across America continue to fight to realize their dreams and their potential but it doesn’t have to be that way! There really is a secret that most business owners don’t know that could make all the difference in the world for your company!

While many companies are struggling, others right now are highly successful. What makes them different from those who are not?

Is it:


  • That they are cheaper?
  • They have deeper pockets to market to larger audiences?
  • They are more efficient?
  • They employ the latest and greatest technology?


Maybe or maybe not, but these are not the real reasons for their success.

If you don’t want to discover the one over-riding reason why your business can thrive then don’t read any further.

Good, I’m glad you are sticking with me because I have an extremely important idea to share with you.

The long-term success of a business is not determined by anything else but this one thing and it’s the one thing that will change your business forever!


What is Your Business Driven By?


For my regular readers you know I ask one question that is the most foundational question of all for any business:


What business are you “really” in?


This foundational question when answered is the game changing answer you’ve been looking for. It’s what separates the mediocre from the spectacular and the failures from the successes.

If you don’t know how to answer this question, then you cannot begin to message your business in such a way that you can:


  • Create a well thought out and inspiring business model
  • Build a dynamic business around
  • Build a sustainable budget around
  • Communicate with inspiration and power to secure the right funding
  • Inspire new customers to buy from you at price points that are reasonable but maybe higher than your competition
  • Make more money and build your business for future success


In their book “Built to Last” by Jim Collins and Jerry Porras, they state that organizations driven by purpose and values outperformed the general market 15:1 and outperformed comparison companies 6:1.

Let’s look at a few examples from an established company and then we’ll look at how we are helping an existing client change their entire online and offline influence by answering this one basic question.

Let’s look at a few examples of how purpose has driven companies at their inception:

Wal Mart – Sam Walton knew people were tired of traveling great distances in rural communities to pay for overpriced average goods. They needed a retailer where they could get low prices on every day quality goods.

Southwest Airlines – Herb Kelleher knew that a very large portion of the population had never flown for travel but wanted to, yet prices were too high and kept new travelers out of the marketplace. They wanted “freedom to fly.”

Nike – “If you have a body you’re an athlete”


When we know what business we are “really” in and it’s at the heart of a company, it will drive the business and ensure that something remarkable is happening with the product or service.


Why Your Online and Offline Presence Doesn’t Matter


Everything you do is driven by your purpose. But how many websites don’t say anything, mean anything, or help anyone? How many networking events put you to sleep and you’re only there out of obligation to your company telling yourself you only need one sale?

How is that making a difference for either your business or the people who present buy not inspired or captivated to care one bit?

Online marketing has turned into nothing more than the old offline mass marketing efforts that promote a boring, uninspiring product or service that is very disconnected from the intended audience (check out my previous article titled “The Decline of Content Blogging in a Context Age“).

It throws our businesses both online and offline into a bad situation where the only thing we have to talk about is ourselves.

99% of the time I see a website or listen to a networking “commercial” I’m left asking myself “so what?” No one really cares about you if you are all that you have to offer.


Meet Crossroads Community Center


don-purdum-at-crossroads-freedom-centerWhen I met the founders of a non-profit start-up called Crossroads Freedom Center just outside of Frederick, Maryland I asked them the same question we all get asked the first time we meet someone:


“What Do You Do?”


If you’re like 99% of the people out there, you will come up with a list of things you do in order to answer that question:


  • We have an addiction recovery center
  • We help people who just got out of jail
  • We help people with eating disorders


Ok… I stopped them right there. So how do they talk to me without losing me? What if I do have a problem and have never thought about it but if they give me a list of 10 things they do and the one I need is #9 and you’re on five and I’ve tuned out or we’re out of time?

Folks, we do this online all of the time as well on our website home pages, landing pages, sales squeeze pages and in blog articles. We talk about ourselves all of the time on our Facebook, Twitter, LinkedIn and other social media pages.

And we wonder why traffic is not high or bounce rates are high or why no one is filling out my forms or calling me; let alone buying from me.

The real reason is: I don’t know why you exist!!!!


Here is what we came up with after several hours of discussion: “We work with people who have little hope and introduce them to hope

You can build a message around that of why and how you do it.

Simply stated, it changes everything!

We can identify the problems we solve when we start asking why people feel they have no hope? Why do they want hope? Who is feeling this way? How do we help them?

From there the messaging opportunities are powerful.

Every presentation, fundraising opportunity, volunteer need, etc… is built around bringing hope to those who want to recover from something but don’t know how to find the hope to do it.


How To Find Your Passion and Purpose


One client I’m currently working with at this moment is experiencing a complete renewal of their business. They are a large established business and it’s fascinating to watch the changes happen in the life and passion of a business owner when they really connect their heart with their mind.

They are a keyless lock company who technically understands their business but they have been struggling to think through their messaging and how it relates to their prospects and customers from a marketing angle.

Right now, their website is nothing more than an online catalog and it’s not getting the results they had hoped for.

We have been spending a lot of time talking about what problems they are passionate about. At first all they could come up with was security. But in a short time we discovered they are passionate about solving the problems of:


  • Fear
  • Insecurity
  • Vulnerability
  • Perception of reality vs what is not real
  • Uncertainty
  • Peace of mind
  • Audit trails for law enforcement
  • Audit trails for companies with high security areas
  • Financial loss prevention
  • Inventory loss prevention
  • Employee safety
  • Home safety
  • Convenience
  • Remote access for various reasons
  • Accountability
  • Secure convenience
  • Cyber security


In a short time, we came up together with this list of problems they are passionate about and we can now focus on defining what business they are “really” in.

Answering that question means we have to take the focus off of us and talk with our prospects and customers where they are at and it’s always based on what they need.

It sounds so simple, but for the majority of companies it’s the hardest thing in the world to do.

Looking at a list like the one above, you can see how we can create their purpose from their passion and answer the other key questions that will play a role in their development:


  • What problems do you solve?
  • Who do you “specifically” solve them for?
  • How are your products and services a part of a solution


I’m a member of a fantastic networking group in the Washington D.C. area called CORE Networking. A few months ago I did this short video with Susan Bierly and I hope you will take a moment to watch how she shares powerfully and concisely:


When we get our heads around this we begin to understand from the prospects point of view “why?” they should buy us over our competition, even if our prices are slightly higher.

core-networkingYesterday in my CORE Networking group I heard an amazing story from a member of the group sharing about another member in the group who is an accountant.

Can you imagine a competing business is in the same room with you and you’re outnumbered 6 to 1? Both of you are pitching why the organization ought to go with you over your competitor that is in front of you.

Well, she took complete command of the floor and shared with passion and purpose. While I don’t know what she specifically shared, the organization chose her at a much higher price point because they felt more comfortable with her and believed that she both understood their need and is more competent to handle their accounting needs than the competition that was in the room.


It doesn’t matter if you own a pizza shop, retail store, restaurant, a manufacturing company or you’re in a service industry; it doesn’t matter if you’re a one person business or one of the largest businesses in the world… your purpose and the ability to articulate it well is the secret behind every thriving organization.

If you’re the leader of the organization your primary function is to build, nurture and fulfill the purpose of the organization. It’s your job to create articulation of the purpose in order to get:


  • Buy-in from your leadership team and employees
  • A steady and growing stream of new customers
  • A dynamic company that will flourish in virtually any economy


If you don’t know what business you’re “really” in then you are trapped into telling people what you do and you’re stuck in the advertising world spending lots of money for a small return. (See my previous article titled “Businesses Succeed and Fail Based on Their Marketing – You Can SUCCEED!)

Think about it for a moment…


A Search Engine Optimization company can help you drive traffic to your site, but they can’t influence people to buy from you. Odds are that your forms aren’t being filled out as often as they could be, the phone isn’t ringing as often as it should be, and people aren’t buying as often as they could be.

A Copywriter can help you create nice sentences and offer great grammar but they can’t message for you what you don’t know.

A Social Media company cannot present you properly online and are left with much fewer options to help you connect with your followers in a meaningful manner.

A magazine ad is left asking people to buy “something” instead of passionately tapping into their need for a solution.


If people don’t know how to connect you to them then they are stuck buying the best possible option at the lowest possible price instead of buying the best possible solution at a reasonable but maybe higher price.

You may be spending a lot of money and/or time marketing and it may be going to waste. The most successful businesses in the world are deeply in tune with themselves and their customers.

Companies with a purpose who can answer the question “what business am I really in?” are motivated by the idea of making a difference and it excites them to think of the possibilities.

When was the last time you really felt passionate about your business and your prospects and customers felt it?

Take stock of your unique strengths and your genuine passions, and listen to what the world is calling you to do.


I am offering you a free one hour consultation. There is no obligation or commitment and I guarantee you that you will walk away with at least idea that will help your business immediately.

Click here to learn more and schedule your free consultation at the bottom of the page.


“I highly recommend following Don Purdum. He has provided me with business coaching on the fly several times over the past couple of years, and his guidance is always spot on. This guy knows how to do it right!” ~ Leslie Thompson


If you want to see some testimonials, please click here.


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Don Purdum

Don Purdum

Don works with businesses to help them discover who their customers are and what business they are "really" in. He is an award-winning blogger and branding / marketing consultant.
Don Purdum
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36 thoughts on “One Secret Behind Every Thriving Business and Why You Need to Know It?

  1. Love it Don.

    Practically every local company i meet with here are like that. Their sites are catalogues or just plain 1 page calling cards LOL.

    I love the points you made and the example, too. Sometimes, it just takes a quick talk to settle things and get things started on the right path.

    I better join a local networking group soon. Looks like a lot of fun! I’ve put it in the backburner for far too long!

    1. Hi Dennis,

      Thank you Sir! Almost every website that exists today is a catalog or brochure website. It’s just the way it is when someone is doing something and they don’t know what they are doing.

      Networking groups are a really powerful thing if you’re in the right group and they get it. It really is a lot of fun.

      I hope you have a great week Dennis!

      ~ Don

  2. Hey Don,

    Excellent post! Well put together and thought out perfectly.

    Finding your passion is a huge part of the equation for sure. With most things It just takes patience.

    I thought I found a my passion a couple times to only realize it was only the excitement of the new thing I’m enjoying. Rightfully so, that is the beginning of realizing your passion for the most part. The time part determines whether this is your passion.

    We can’t fight our purpose. It will find us. Then it’s up to us to determine if it will be just a hobby or something we turn into a viable business.

    I know myself and patience is one of those things I have to work on constantly. The way I’m wired, I want 100,000 visitors a month to my blog by week 2 🙂 Not really but I definitely want my blog to be well known sooner than later. I have to continue to remind myself about where I am and why I’m here.

    It’s hard but keeping things in perspective is a big part of patience!

    Purpose + Hard work + Patience= Success

    The Unfortunate part is even if you work hard and put your steps into play we never know when it will be our time.

    I enjoyed it Don! Take care…

    1. Hi Steven,

      You make an EXCELLENT point… many do confuse excitement of something new with passion. Passion will be determined as you said with longevity and your willingness to stick with something in the face of challenges and adversity.

      I so agree with you that our purpose is something we cannot run away with, yet many do try from either fear or insecurity.

      I get you about the way we are wired. I’m astonished when some people talk about how far I’ve come in less than six months, but I want to go farther!!!!

      I love your forumula!!! Thank you for sharing it.

      I appreciate your comment Steven and I hope you have a Happy Thanksgiving!!!

      ~ Don

  3. Hey Don,

    They keep setting you up with their problems and you keep knocking them out of the park with awesome solutions. Great post here.

    Finding your passion AND your purpose is key. And many bloggers, entrepreneurs and businesses don’t have a clue about any of that. I was in that boat around January – February this year and was really lost as to what I was trying to do online. I didn’t know what my ultimate plan was or what problem I was trying to solve.

    Luckily for me, I overcame that and I know know those answers.

    You said it best here, “It doesn’t matter if you own a pizza shop, retail store, restaurant, a manufacturing company or you’re in a service industry; it doesn’t matter if you’re a one person business or one of the largest businesses in the world… your purpose and the ability to articulate it well is the secret behind every thriving organization.”

    And that’s the truth.

    Really great post here, Don. I’m definitely going to share this with a few entrepreneurs I know that could use this hear to heart advice.

    Have a great upcoming weekend.

    – Andrew

    1. Hi Andrew,

      Purpose and passion is the key to a great business! It’s the key to premier marketing, and it’s the key to meaningfully connecting with readers, prospects and buyers!

      Knowing what business you’re “really” in is hard work, but once it’s done it is the gift that keeps on giving!

      Thank you so much for the kind words Andrew! I always look forward to your comments!

      Have a great weekend. I still can’t believe it’s the weekend before Thanksgiving.

      ~ Don

  4. Hey Don,

    I have to agree with everyone here, steller post and another home run. I know that you’ve spoken about this topic many times and it’s exactly what I do about why community is so important. I probably sound like a broken record to them but it’s only because I want to get across to them just how important it is to their overall success. I seriously don’t think they’ll get very far if they ignore this.

    I also know that I am my business and I’m darn passionate about what I do. Just this weekend I have it on my notes to take a serious look at my tag line finally. I’m sick of it, it’s vague and I need to be much more clear on what my business is now. Before I felt like I was all over the place but people keep dragging me back to my community building which is why I released this particular course.

    Thanks so much for explaining this and you can do it over and over and over again because that’s what it takes for some people to totally 100% get it.

    Great job my friend and have a wonderful weekend.


    1. Hi Adrienne,

      Thank you for the kind words. What a blessing coming from you!!!! I’m so honored.

      Your passion always shines right through Adrienne. It is contagious and your personality only adds to the awesome dynamic. That is one of the big reasons why you have been so successful, in addition to all of the experiences that have built your competency and trust levels way up with your readers and followers.

      I can’t wait to see how your tagline comes out. It’s always a work in process. Kind of like my site, right? LOL…. I am finally pleased with it and I think I’ve removed virtually any distractions that will keep someone from following my content.

      You can bet that I will continue to bring my point home through different means, contexts, case studies, etc.

      I hope you have an amazing weekend Adrienne!

      ~ Don

  5. Hey Don,

    Another great one! But you know what I found out a couple of years ago. What action you’re trying to do in sales. As you mentioned, you want people to feel what you feel, so when you’re talking to them, you want to talk with them the passion you have for the product/services so that feeling carries over to them. When they can feel what you feel, then the rapport gets stronger. When the rapport gets stronger, the trust is being built. When you build the trust, then they’ll do business with you.

    It’s as simple as that, but as you mentioned, most companies don’t come across like this. They find it difficult to find out “What business they’re really in”. When this is understood by their customers, then their business will excel whether there is an up economy or a down economy.

    You know the more I read your blog posts, the more I figure out what business i’m really in LOL… I think about why I’m doing the things I do and inevitably I start to attract more people that think the same way i do, have the same purpose as I do, and struggle with some of the same things I struggle with. And you know what? I shows when I write a blog post. At least this year it has.

    Knowing what business you’re really in is a simple but yet powerful thing you want to get across to yourself to it can be with your customers and visitors. This is one of the things our mindsets should be focus on. Once we’re locked in, we’ll see the results that we want!

    Thanks for the share Don! Have a great weekend!

    1. Hi Sherman,

      WOW! What a wonderful thing to say (You know the more I read your blog posts, the more I figure out what business i’m really in). That’s the ultimate compliment and I’m so honored!!!!

      It’s great that you’re attracting those who identify with you and understand you! Keep up the great work Sherman!

      ~ Don

  6. Hi Don,

    Wow, you just nailed it with this amazing post.

    You brought your point to life with the story about the Crossroads Freedom Center and explaining how you digged deep to find their passion which led to the solutions they can provide for their audience, defined what business they are really in.

    And the motto: “We work with people who have little hope and introduce them to hope” will define what direction they will go to extend their help. Really loved this story and it really explained your point of view accurately.

    Thanks Don for a great share!! Really enjoyed reading this post!!

    Enjoy the rest of your week.

    Be Blessed,


    1. Hi Neamat,

      Thank you!!! I’m really proud of Crossroads and what they are accomplishing. It has been an exciting process working with them the last two months.

      They are really putting in the time and doing what few are willing to do. The beauty of it is that it’s already starting to pay off big for them!!!!

      I appreciate your comment and hope you have a wonderful weekend!

      ~ Don

  7. Hi Don,

    Another home run with this post! As a business woman, I know my purpose, passion and most importantly who I am. Now this doesn’t come overnight when starting a business. I think you know the quote I live by: “We are our business, therefore we are the tool, and that tool has to be kept sharp.” Yes, I made that up!

    I firmly believe that once we find our passion and have a vision of where we want to go, we need to have that end goal to be a sustaining business. Not the End! So what do we do?

    Create a solid business plan. It may take a while to put all the pieces into place, but it is sure worth it. And yes, we do need to leave a little room for tweaking along the way. If we want to create a business, we must be ready to handle it. It is a great responsibility.

    We have to make sure we have the time dedicated to what we are offering….that’s a biggie most people forget he he. We also need to know how to handle money i.e. invest it back into the business.

    But more importantly, we need that drive within us to meet challenges when working with others. We have to make business decisions ourselves to decide if we can honestly meet our client’s expectations.

    OK..I’ll stop my novella here! See how you got me going? You always seem to do that Don.


    1. Hi Donna,

      Please, don’t stop! You’re just getting going and I’m loving it!!!!!

      I embrace your quote completely! You are absolutely right… I am my business and my business is me.

      I cannot separate one from the other. As a result, I better be working on sharpening my business skills, bettering my business, networking with the right people and delivering exceptional customer service!

      A good understanding of the five areas every business needs to be successful in will guide and help mold that business plan:

      1. Marketing
      2. Sales
      3. Production or delivery
      4. Customer Service
      5. Administration

      But the drive in us is what keeps us going when it gets hard. It’s what helps us deliver when we don’t want to or when we have a bad customer.

      Donna, you just keep right on delivering those novella’s!!!!

      I hope you are having a great start to your week!

      ~ Don

  8. Could be the best article you’ve written that I’ve read so far Don!

    Though you’ve consistency discussing this topic since we’ve met, I feel you brought it to life in this article. And I’m so excited about your keyless lock company. I just started working with a jewelry company who is also well established. Yet they suffer from the same issues as your keyless lock client. Their website is basically a catalog of their jewelry pieces, but nowhere do they touch the heart of what those pieces do for their customers.

    We are about to begin a similar exploration to the one you just went through about locks and security. What business is a customer jewelry artisan REALLY in? The owner and master craftsman had never even considered that question before. Yet now is intrigued and excited!

    I love that you talked about this part of it – that when a business owner connects deeply with the emotions engendered by what his/her business really does – passion and even novelty are rekindled!

    Just wanted you to know and bookmarking this one and intend to share it!


    1. Hi Deborah,

      WOW! Thank you, that really means a lot to me coming from you!!!!!!

      A jewelry company would be so much fun. There are so many angles and places to go that defining what business they are “really” in would be exciting.

      I hope in the future you will share what your experience turns out to be with them and the results you get.

      I’m about to share some more stories in the near future of how a graphic designer I’ve been working with since February has transformed his company completely and is thriving as a result.

      It’s so exciting watching people learn how to transform themselves from being employees in their own companies to being a business owner.

      I hope you have an amazing week Deborah!

      ~ Don

  9. Hi Don.

    I learned so much from that post.

    I know you regularly mention key points such as “what business am I really in?”, but this time it made me think more deeply. I think that following those questions with “why” really nails it for me.

    That should also help me come up with some more ideas for blog articles.

    Thanks for the tips. Tweeting soon.


    1. Hi Nathan,

      That’s awesome! Thank you for sharing with me that the post was helpful to you.

      On the surface, it seems like it’s almost a silly question. But the truth is it may just be the most important question you could ask. Everything in a business is built on it in my opinion.

      I will look forward to reading your articles.

      Have a great weekend Nathan!

      ~ Don

  10. Hi Don,

    Great post. I have definitely fallen into the trap of listing services and telling customers what we do. I’m gong to use this post to introduce subtle changes to our company voice.

    1. Hi Shaun,

      Thank you for the kind words! It’s a very natural tendency and easy to do. I’m glad my article was beneficial to you.

      I would love to hear what changes you implement as a result.

      Have a great week!

      ~ Don

  11. Hi Don,

    Just our hour conversation over Skype the other day, already helped me a great deal to understand that I need to position myself in a way that will translate exactly who I am and what I can do for my market – my potential client.

    As I was reading at the beginning of your article about well known companies that have understood what business they were/are in, it made me think about my car insurance. When I left my bad car insurance almost 10 years ago it was after I used it for the first time, and they sent me that nasty letter letting me know that they could no long insure me at that rate, because of that.

    Needless to say, I dumped them right away, and I was in a market for a car insurance that wouldn’t dump their loyal clients at the drop of a hat. An insurance that could remember that they are in the insurance business.

    I found it! Now that insurance has been nothing but good to me, and I had to use them a few times. They never became ugly no matter what. So they won a customer for life. It doesn’t matter how low a car insurance can go to try to entice me, I’m staying where I am.

    In the end your clients will thank you and stick with you if you really known in what business you’re in.

    You see, Bad-Insurance forgot they were in the business of insurance, I guess. I don’t miss a time where I can tell people how bad they are. Good-Insurance understands what business there’re in and I don’t miss a time to tell people how good they’ve been to me.

    Thanks for another great post!

    1. Hi Sylviane,

      I’m so glad that our talk was helpful to you! It was such a blessing to get to know you personally!!!!!

      Every company is different, though the service they may offer is similar or the same. A companies personality, culture, values and how they practice those values will be one part in dictating what business they are really in.

      For example, just based on what you wrote, I would say your insurance company is in the business of protecting their clients from financial harm while offering peace of mind and security that they will always be there, no matter what.

      That’s very different from your first insurance company is more protective of their own financial portfolio and risk exposure.

      I hope that makes sense?

      Have a great week Sylviane and I hope we chat again soon!

      ~ Don

  12. Hi Don

    As you have done in the past this is a compelling post! I believe the heart of any business alongside its vision is to clearly articulate what business they are into and to craft a message that takes second guessing out of the picture.

    Finding your purpose and passion is critical. What drives you each day? What make you want to roll out of bed at mornings when the feeling really is to sleep in for another hour or more? What problems am I helping to solve? Answering questions such as these will help a person to discover his/her purpose and passion.

    I agree SEO is a great marketing strategy which brings a lot of people to a business blog but does it always result in them buying from that business? Not at all. I think every business with a website and even bloggers have to discover the secret for themselves that brings customers or readers with a message in which it would be difficult to walk away and not purchase.

    Thanks for sharing.

    1. Hi Yvonne,

      I think you will agree, we all can sense our passion but many have a very hard time articulating in a powerful and persuasive way. Translating that into a cohesive message in each marketing presentation online or offline is the hardest thing for most business owners and marketing and sales people to do.

      When you can’t define and share quickly and concisely what business you are “really” in you are stuck at telling people what you do. Then, we are in the “so what?” mindset for the reader, listener or viewer.

      We have to tie what we do with what they need. It’s even harder to do online. That’s why blogging has to be done right with vision, purpose and clear strategies and goals; all with the clear purpose of helping the reader.

      Great comment Yvonne! Thank you so much for the kind words.

      I hope you have an awesome weekend!

      ~ Don

  13. Hi Don,

    The heart centered model you use works miracles where before, there was only struggle. I know this because I made the shift myself. Thriving businesses are heart felt businesses. Walmart, Southwest and Nike drive business because like-minded people buy into Walmart, Southwest and Nike. These examples are studies in reaching into a person’s heart to make them feel special, wanted and to note that they’ve been listened to.

    Sam Walton, Herb K and Phil Knight made their bones each customer at a time. Billion dollar businesses start off as $5 businesses. Each titan made their first sale, for 40 cents, or for 10 bucks, then built it up.

    I recall Phil Knight selling shoes from his station wagon at track events. He cared. So much so that he worked the streets to build up business each customer at a time. You need heart to do this and also you need to strike a chord with similar folks, with folks who want to belong to your community.

    I want everybody possible to blog from paradise, wherever that is, so I intend to appeal to their hearts by making them feel special when they join my community. This is how titans do it, and how you do it Don, and it’s how I’m doing it too. Spot on as always.


    1. Hi Ryan,

      That’s a cool story behind Phil Knight. Every business like Nike has a story to tell of challenges being overcome because of purpose. Most people don’t realize that in the first seven years of Southwest Airlines existence as a company they did not fly their one play even one time. Why? Because Braniff Airlines had them tied up in court to stop them.

      Herb Kelleher was a great lawyer so while they were spending money and not making any money so that people would have the freedom to fly, they fought it and won. What would the airline industry be today without Southwest?

      You do a fabulous job at Blogging from Paradise and your passion is both clear and obvious. Keep up the great work Ryan.

      You are an inspiration to an entire group of people who want to learn how to escape to a life of paradise!!!!

      Have a great weekend Ryan!

      ~ Don

  14. Hi Don

    You are spot-on. Businesses can be created and managed with marketing, administration and production but can never be successful with the connectivity with your target audience.

    It is right an SEO company can bring a huge number of visitors to the blog of a business. A business can simply convert it as subscriber but to make him regular customer is heck of the task.

    For making a regular customer just customer care, high quality products or wonderful showcasing of products is not sufficient. For this purpose a business must have clear concept of why it is meant for any industry. Quality is everywhere but quality with a purpose is nowhere or hardly anywhere.

    Thanks a lot for sharing very insightful post.

    1. Hi Mi,

      Absolutely right! Over the years I’ve run into a number of really good companies who had outstanding SEO companies doing amazing work for them. Unfortunately, when people were not buying they blamed the SEO company. They SEO company did their job with the best information they had available to them.

      I’m thinking my next article is going to be “Are SEO Companies Unfairly Blamed When People Don’t Buy?”

      Thanks for such a fantastic comment Mi!

      I hope you have an awesome weekend!!!

      ~ Don

  15. Hi Don

    As usual your posts are inspiring and do have a solid message. Even though you talk businesses knowing what they do and having a compelling message, I can see this also being applied in blogging.

    A Blog should be able to have a compelling message. People should be able to know what it stands for. Thank you for this awesome post.

    1. Hi Awazie,

      You make a great point! I definitely believe that the article can benefit anyone, but I also believe that business owners and businesses ought to be learning how to connect with their prospects and customers via a blog.

      It demonstrates they are competent and likeable if done right. One company who blogs really well is Southwest Airlines. They do a FANTASTIC job of sharing their story through their blog.

      I appreciate your comment and I hope you have an awesome weekend Awazie!

      ~ Don

  16. Hi, Don,

    I love that you talk about “the business you are really in”.

    I’m currently reading “Made To Stick” and the authors talk about having only one important & concise point when you talk to potential customers or use in your marketing message. You are exhibiting that secret when you talk about your consultations!

    Thanks for the informative post,

    1. Hi Sue,

      Thank you!!! I appreciate your kind words. I have not read or heard of “Made to Stick” but it sounds like one I need to read!

      I agree with that premise wholly! In fact, I teach the idea of one topic for one person per article. It comes from my years learning public speaking in undergrad and graduate school and having a speaking coach.

      We were taught that a great speech has only one topic and all points exist to serve that topic for the audience you are talking to. That means you have to know your audience…

      It’s almost identical to a blog article, isn’t it?

      If we are trying to help more than one person with more than one article in any given blog article, we are probably not helping anyone.

      Great comment Sue! Thanks for sharing the book. I have to check it out.

      I hope you have an awesome upcoming weekend!

      ~ Don

  17. Hi Don,

    Behind every successful business there are some secrets which can’t be revealed. There are many things to know about to boost up any business. I love it when you write about these things. Finding anyone’s passion is not easy. Learning about your vulnerability is not an easy task. People need to maintain their value.
    Thanks for writing this article.
    Hope you are having great time.:)

    1. Hi Ravi,

      Indeed, there is a lot to know, I agree. That’s why it’s so important to start to get to know and learn the basic foundation so that one can build on it.

      Thank you so much, I always appreciate your encouragement and kind words!

      Have a great upcoming weekend Ravi!

      ~ Don

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