Should I Build a List of Email Subscribers or My Social Media Fan Base?

Author : , Date : January 29, 2015



From Don: Today I’m excited to have Carol Amato as a guest contributor on Unveil the Web. Carol is a blogger that I have admired for six months, engaged with heavily both on my blog and hers as well as social media. I’ve come to deeply respect her ideas, thoughts and experience and I know you are in for a treat today!

Take it away Carol…


Should I Build a List of Email Subscribers or My Social Media Fan Base?

The short answer is BOTH . . . IF you have the time.

However, if your schedule is busy, and you only have time for one, build a list of subscribers!


Social Media on the Rise


Social media has taken over as the most commonly used form of online marketing. Many email marketers, even those who’ve already built email lists, are shying away from using them.

It’s easy to understand why they would be swayed; the hype around social media is so strong that many Internet marketers feel compelled to follow.

I’ve often spoken of list building being the model for your future business success, and I’m grateful that I was taught the importance of building a list from day one.

There are many comments on high level forums where 6 and 7-figure earners regret not making building a list of subscribers a top priority early on in their businesses.


Results Are What Matter


Unfortunately, when it comes to getting new leads and improving your bottom line social media isn’t getting the job done as well as list building.

Consider this; when you send out a tweet you may get on average maybe 10, at the most 15, people getting back to you.

Research has shown that if you take the very same message and craft it into an email and then send it to your email list, there is a good chance that you may get between 30 and 40 people getting back to you.

Why is that?

To understand why email lists have a much better chance of growing your online business than social media does you’ve got to go back to the numbers.

It’s true that the number of social media subscribers is huge – Facebook went past the 1 billion mark some time ago and Twitter and others aren’t that far behind.

What most marketers fail to consider is that email is BIGGER!

There’re approximately 4.5 billion people on earth who have an email account that they look at once a day.

Now let’s look at it from an engagement point of view – what’s more likely to get attention, an email or a social media blurb?

Truth is, people receive so much social media marketing chatter that they don’t pay much attention to any of it. If they were to respond to just a fraction of what they received on social media they wouldn’t have time left to do much else.

When you look at the number of emails received in comparison they’re much fewer – on average the moderate person will receive about 100 emails a day. True, most of them might end up in the Trash Folder, but these are the ones that are nothing but absolute junk.

I’m not saying it’s not worth it to spend some time on social media to build up connections and relationships with like-minded people as we all know the benefits that connecting with influencers in our market can bring.

What I am saying is that if you have limited time, which I think we all do, then your efforts should be concentrated on building an email list of subscribers.

Seasoned Internet marketers will tell you that email lists come with an additional advantage – they are easier to build.

When you ask users to give you their email addresses you’re offering them some value. They leave their email addresses behind in your opt-in form because you’ll give them something back that they find useful.

It can be access to information in the form of a report, it can be the chance to be shortlisted for an upcoming event, it can be the chance to meet with you for a one-on-one strategy session – it can be whatever you choose it to be.

Social media, on the other hand, has no freebies really. You want users to respond to you simply because you initiated a conversation. Without any reward what’s the motivation for a potential lead to leave you their contact information?



Keeping your subscribers happy and interested in your content is an integral part of achieving success.



Traffic on Tap

Engaging your list of subscribers at a more personal level can make the difference in really connecting with your audience – or not. As we fine-tune our businesses to include everyone who might be interested in what we have to offer, it’s important to know exactly what each one is seeking.

You’ve got to make a true effort to know the nitty gritty about what they’re looking for and how you can help them find it. If you craft an email that’s engaging and that passes on the kind of information that users are looking for then BINGO!
You have traffic on tap!

You just got them to open your email, read it and if you are good at communicating, they will visit your blog, read your content, comment on your articles, and get back to you either for more information or simply to buy your product or services.


What’s Involved in Building a List?


We already said that all it takes is an opt-in form on your website. There is a lot of great software that you can use to do this. I like to use LeadPages, but many folks simply use their professional autoresponder’s tools.

The important thing to note when building opt-in forms/pages is where they are located on your site.

They should be within easy access of your visitors at all times. Give them a chance to opt-in at the top of the page, allow them to opt-in on every screen, each page, and where ever it makes sense to give them another chance to leave behind their email address.

That said, NOTE THIS: Users get confused by clutter.

If they see too many things on a webpage, they end up navigating away because the clutter’s too much. As you build your web pages keep in mind that users are jaded; their concentration spans are so short that if you don’t grab their attention in the first few seconds, you’ll lose them.

When they come to your website it should be very clear what business your in, who you can help, what you’re selling, where they should opt-in and where they should buy once they make up their minds. You should strategically plan where to put opt in forms, banners, etc. to encourage visitor flow.




Well and good about building a list of subscribers, but what should the emails contain?

That’s an excellent question because you can have a million email addresses but if your messages don’t connect with them, you’ll never hear back; you’ll never even get them to open your email much less buy your products or services.

Keeping your subscribers happy and interested in your content is an integral part of achieving success.

Engaging your list of subscribers at a more personal level can make the difference in really connecting with your audience – or not. As we fine-tune our businesses to include everyone who might be interested in what we have to offer, it’s important to know exactly what each one is seeking.

You’ve got to make a true effort to know the nitty gritty about what your subscribers are looking for and how you can help them find it. So, you must be in tune with the needs and wants of your target audience.

To learn to craft personal and engaging, as well as value-driven, emails correctly you must get in the subscribers’ minds: what kind of information are THEY looking for? It’s not about what you think they ought to hear. To find out what kind of information users want you could send a survey to ask them.


Ideas for How to Build Your List


There are many ways to build a list and as bloggers and entrepreneurs, we should be active in all of them including:

  • Infographics, videos and podcasts – Use all means available to catch the eye of potential subscribers who may not respond to written content. I plan on increasing my reach in this area in 2015.
  • SEO optimization and use of keywords – Also important to finding potential subscribers because it helps to track their online moves and lets you see what’s most important to them.
  • Review and Interviews – Not only do these methods increase the numbers of your list – they also serve to boost your credibility and establish your brand.
  • Incentives – Opt-in gifts that contain value and interest by targeting what you know about your audience and appealing to their interests and needs.
  • Links and opt-in forms – Leaving out links on your posts and within your content is a big mistake that could cost valuable leads. Each and every article you publish should link to another within your site.
  • Contests and Call-to-Action – These strategies can offer great incentives to your followers and can attract new visitors to your sites.
  • Solo ad – When you are guaranteed of the quality of service rendered, purchasing a solo ad is an excellent way to get targeted traffic to build your subscriber list quickly.
  • Be a guest or invite a guest – Guest posts can be invaluable to your subscriber list-building efforts. Almost every online entrepreneur enjoys and welcomes these methods to add to your list.
  • Forums, Blogging Communities, Networking Platforms – Help folks on targeted forums and blogging communities and make great connections at places like Triberr.

Only when you step out of your comfort zone and try new list-building methods are you likely to create a system that will propel you to business success. Reaching out at every level you can is the best way to catch their attention at a personal level so you hear from them again and again.


How’s Your Conversion Rate?


When your conversion rate isn’t what it should be, it’s time to rethink your strategies – and choose others or weed out those which aren’t doing you any good. So many great list-building strategies exist that you shouldn’t have a difficult time choosing.

Also, don’t oversell. I see many marketers making this mistake. It is annoying, and tedious at best, for folks on your list when every second line they read in your emails is urging them to buy from you.

Communicate information that they can use to better their lives and solve their biggest frustration. Become a leader in your niche by caring and helping others get what they want, and the sales will follow.


Staying Ahead of the Game


The consequence of not having strategies to make your list bigger and better is that you’ll get left in the dust by the competition. You’ll also lose the interest of those who are already on your list. If you’re not constantly updating and tweaking how you communicate with your list, they’ll fade in numbers and eventually disappear.

Explore new ways to add to your list and also new methods of communicating with them. There are so many new and different ways to catch the interest of your followers that you’re doing yourself a real disservice if you don’t try at least some of them.

Using new and varied ways to communicate with your customers also opens the door to building relationships with them. While one type of customer may not respond to a certain method – another will. It’s your job to weed out the methods that aren’t working for you and replace them with those that will.

Subscriber lists can pay off for you in a big way and the future of your business could depend on how you’re targeting these lists and drawing them to your sites so that conversions are not only possible – but probable.

So many methods of drawing customers to your sites are available, but none are as important as the lists you build from your subscribers.

You’ll know your list building methods are working when you experience a boom of sales conversions. If your business is stagnant, it may be time to investigate entirely new methods or targeting and segmenting your list.

Above all, don’t underestimate the power of your list. It can help in JV ventures, branding your product and being sure that your presence is felt on the Internet – and much more.

Staying ahead of the competition by using your list effectively is the single most important thing you can do for your online (and offline) business.

It’s not just about delivering news anymore – it’s about knowing how to entice visitors to opt-in and how to convert that opt-in information into a lucrative stream of income. Learn all you can – and then put your list to work for you. It should be understood that the underlying motive is to help others and bring value to their lives.


What If?


If my business was taken away from me, and I had to start all over again from scratch, and could choose only ONE thing to keep – It would be my list of subscribers!

I could easily build my business back up again in a short time because I have a wonderful relationship with them, and it’s like having traffic on tap.


Wrapping Up


I’m definitely a proponent of building an email list from the beginning because I’ve experienced success based upon this very foundation.

My first dollar was made with affiliate marketing, and how did I earn that dollar? By emailing my list an offer I had personally bought, found value in and recommended.

A lot of people ignore list building, and focus on other sources of traffic, mainly social media. Social media is fine, and I’m for it, but I highly recommend decreasing your dependency on Google, that’s for sure.

It really doesn’t matter what niche you’re in, building an email list is the best way to ensure sustainable traffic and income.



  • Are you building a list of email subscribers?
  • Why or why not?
  • Do you know any successful online marketers (6 and 7-figure earners) who are not building an email list of subscribers?>

Please share your thoughts below.
˜Carol Amato

carol amato


Side Note:  Make sure your website is mobile responsive – more than 50% of people accessing the Internet are doing so by mobile devices. Pull your site up in a browser on your smart phone, and if it’s a mess and really different from the desktop version, you need to take immediate action. This is critically important moving forward if you’re interested in online business success.


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Don Purdum

Don Purdum

Don works with businesses to help them discover who their customers are and what business they are "really" in. He is an award-winning blogger and branding / marketing consultant.
Don Purdum
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31 thoughts on “Should I Build a List of Email Subscribers or My Social Media Fan Base?

  1. Hii Carol mam,

    After being social media so much important for internet marketing and blogging, everyone wants to know weather they should increase their email subscriber or increase the social media fan?

    A big thank goes to you for clearing this confusion and presenting the actual importance for us. Thank you so much 🙂

    1. Hello, Amit,

      Yes, absolutely list building and email marketing should be the priority, but I also engage in social media, probably about 15-20 per day, tops 30 minutes over all platforms. No more.

      You’re welcome, my friend, and thanks for your visit and comment! 🙂


  2. Great post and graphics, Carol. Best if you build both a list of email subscribers and a social media fan base, by taking them over from one platform (email) to another (social media) or vice versa!

    1. Thank you, Andrea – glad you liked the content and images.

      Yes, that’s what was shared, but the foundation being the list building first, and email marketing first.

      Absolutely, publishing content on our own domain FIRST, whether it’s a quote, picture, comment, etc.

      THEN sharing that across to social media – that way we get the benefit of content published first on our own domain where we control it and every aspect of the monetization also, . . .

      . . . then share that with social media base, bringing them back to OUR domain, which should always be the goal, so we can get them as a subscriber. Cool!!


      So very much appreciate your visit, and thanks for sharing your feedback.


  3. You are good at picking the best experts to post
    on your website, Don J

    Great article, Carol.

    Before I started a blog, I was doing a lot of research on internet marketing,
    and when the 7-figure earners told me that their biggest regret when starting
    out, was not to build an email list – it was a no-brainer for me.

    There might be 6-7 figures earners out there who don`t have an email list.
    However, I do firmly believe that if they had an email list, they would earn
    even more money.

    Regardless whether you have an email list or not, the most important factors
    are that you stand out, and that you bring your personality when you engage
    with your community and fellow bloggers.

    It doesn`t help getting people on your email list, if you can`t WOW them and
    give them amazing value J


    1. Hello, Tor!

      You are so very kind, boy… that is an encouragement to me~! 🙂

      Oh, so you saw the comments of big earners regretting not building a list from the beginning also…Thanks for sharing that as it definitely verifies what I’m saying.

      Even the Ecommerce giants are adding a blog to support their Ecommerce websites so as to be able to build a list as well.

      Yes, the sales funnel needs to be set up correctly in order to yield results that’s for sure. Adding value should be the core for everything we do, I couldn’t agree more!

      Thanks for your visit and your valuable feedback, Tor, I really appreciate it. Hope you’re having an awesome start to your week, and I’ll be talking with you soon.


  4. Hi Don/Carol,
    Absolutely, building a list makes it possible for us not to depend on Google for traffic. This is a good thing because we are somewhat in control of what and who comes to our websites/blogs.

    List building is still fanciful and profitable for online growth – if done well! More so, this can be supplemented effectively with social media – another non-Google dependent traffic building method!

    Its important to apply list building strategically on any blog or business out there. This can be achieved using the right subscriber tools – Aweber and LeadPages are familiar tested and trusted tools.

    Thanks for this helpful and explosive traffic building and converting article!
    I shared this comment in as well.

    1. Hello, Sunday,

      Your comment is so very appreciated!

      Your agreement that list building is an important basic for each and every site, is awesome. I like to focus on list building efforts in as many areas as possible.

      Building a list of engaged subscribers and practicing email marketing is one of the best things you can do for your business. It’s one of the best ways to ensure that your business is scalable and sustainable for the long-term.

      I had used AWeber for four years, but have recently switched to ActiveCampaign, and I still use LeadPages.

      You’re very welcome, I appreciate you coming by, thanks for your comment.


  5. Hey Carol,

    Great to see you here on Don’s blog.

    I’ll be honest with you. When I saw the title of this post, I didn’t even want to continue reading it because I knew the sure answer was email subscribers.

    But you got me to read through the whole thing and I’m justified by my choice. Email subscribers is the main thing that people should be focused on. It’s interesting that people get so fixated on social media fan base.

    The truth about that is it’s not viable. You don’t really own those accounts.

    If they decide to shut you down for whatever reason, they could. And that’s what pisses me off about that. But, with a list, you control everything. You own everything. Like what Mi said about Jon Chow, you can make all the money in your list.

    Also, the main difference between having a list of 1,000 people and a social fan base of 20,000 on all social platforms, is that the list of 1,000 people have said that they trust you enough to personally contact them.

    Building a list is what everyone should be doing.

    Great post all around.

    – Andrew

    1. Thank you, Andrew,

      You are spot on, my friend, We don’t own those social accounts, and we could be shut down at anytime. Social media is great but we cannot put too much time and effort into it because the owner could make a slight tweak or change that could devastate all the efforts, time, and work that we put into it up till now. We need to focus on platforms that we control and own.

      Absolutely – someone that has trusted you enough to hand over their email address is MUCH more connected to you than anyone on the social media platform, I agree wholeheartedly. My list is my biggest and most valuable asset in my entire business, and you are right – everyone should be list building.

      Thank you for your kind words, I really appreciate your valuable feedback.

      Talk to you soon,

  6. Hi Carol

    You really rock as you are looking everywhere nowadays; somewhere as guest author, somewhere with your more than wondeful comments and somewhere as one of the worth-following bloggers in 2015.

    Very insightful views, tips and suggestions you shared here with your professional approach of doing everything with clarity of mind. That is why your name is taken as an expert in online marketing.

    People say money is in the list but I would say everything is in the list; be it business success or business confidence. Once John Chow was asked what if all his high ranking posts collapse. He shrugged off and said no worries I have a huge list of email subscribers and that is sufficient to run my business without any slowdown.

    The option of mulitple optin forms and offering multiple incentives work well to build an email list because every visitor at a blog has his own needs and offering just one incentive can’t necessarily convert him. So multipe incentives boost the rate of conversion.

    The year of 2015 may see re-emergence of popularity of guest posting and this time not to get higher rank or back links but to strengthen networking. Now mature bloggers will set new trends in this field while delivering value at other blogs without any return or reward of better ranking.

    Thanks a lot for sharing and being guest authored at Don’s blog.

    1. Hello, Mi,

      Wow, you are such an encouragement, thank you so much! Yes, have certainly been busy lately with guest articles and enjoying other folks’ blog articles, yours included, and enjoy so very much reading, learning and then sharing my perspective also. What fun!

      Appreciate your kind words, Mi, and so very glad you can resonate with my message. I knew you would. Wow, that’s an awesome account of John Chow’s response, and I absolutely agree with him. 🙂

      I’ve heard the saying “The money is in the list.” – but I prefer the saying, “The money is in the Relationship with the list.”

      When I was starting out, I built a list from the beginning and started with affiliate marketing.

      It’s amazing how I was able to be on top leaderboards among the famous gurus of the day in affiliate launches because I had such a wonderful relationship with my list. If I recommended something, they bought it. I was on Top 10 leaderboards with high level and well-known marketers who had HUGE lists and made a lot of money in our industry – when I had a small list. Because they trusted me, they were responsive.

      List building is a powerful medium, and when someone isn’t on board wholeheartedly, I get antsy and try to convert them. 🙂

      There will be a lot of changes coming, that’s for sure, and you’re right, the popularity of guest posting is on the rise for purer reasons. You’re more than welcome. Thank YOU for adding such value here, and I really appreciate your thought-provoking comment.

      Talk soon,

  7. Hi Don,
    Thanks for letting Carol share on your blog. I was kind of surprised to read that you had not been so ‘hot’ on list building previously, but I see in the comments below you are converted already!

    Hi Carol,
    What can I say apart from I totally agree. Its so important to build your list and your relationship with prospects and customers. Its just another asset, like your website, that you control and own, and that is an important foundation.

    – David

    1. Hi, David,

      I was absolutely thrilled when Don invited me to share as a guest writer for UnveiltheWeb – what an honor! Yes, each of us is at different stages with different sectors of our business and not everyone builds upon a foundation of list building from the beginning as this is dependent on training received.

      Yes, I figured you would resonate with what I shared, David, as our list of subscribers is the most valuable asset in our entire business, without a doubt – in my opinion. I appreciate you stopping by and sharing your thoughts. Sent a reply to your email a little while ago.

      Have a wonderful evening…As I know it’s later for you. 🙂

      Talk soon,

    2. Hi David,

      Lots of reasons for my thought process on the subject but I’m definitely open to learn and try and figure it out successfully!!! I’m looking forward to the challenge.

      I am really thrilled with Carol’s article and the value she brought to the table in this article. It was very well done!

      Thank you for sharing David!!!

      ~ Don

  8. Hi there Don and Carol,

    Great to see you here Carol and Don, great choice of guests today. Love your message by the way.

    I happen to agree with you about building your list over social media. Granted, that’s how you can meet even more people to get them interested in you as we all know but our main goal should always be to get them on our list.

    Those are the people who are interested in what we do, what we share and will eventually buy from us. Only though if we build up that relationship with them and that’s the key here. We should all focus more toward that then anything else.

    Your suggestions and tips are great Carol, those can help others understand some of the things they can do to help entice people into growing their list. As you stated in the guest post you did on my blog, stepping outside their comfort zone is a must when you want to continue to move forward and keep getting great results.

    Wonderful share and thanks for this message. Hope everyone listens and makes this the year they focus on that list.


    1. Hi, Adrienne,

      What an uplifting comment – you’re the best! Figured you would definitely resonate with my message today. You’re right – social media is a great way to meet new people to increase our reach, but at the end of the day, you said it best – our subscribers are the people who are really interested in what we do…

      Yes, I linked to your site because that Spread Your Wings / Leave Your Comfort Zone to Grow Your Business article is a perfect fit to read along with this one. (You looked cute as an angel in the image by the way!) – Actually, when I made that image, I wasn’t thinking ‘angel’…. But so many people thought of that, and it fits! LOL

      Appreciate that a lot, Adrienne, and I do hope I can encourage some folks to get started and/or ramp up their list building efforts this year. Don’s ramped up due to our conversation over the past 10 days or so, and I’m super happy with his results so far, so I’m grateful to be encouraging folks in this area. Powerful stuff for sure!

      Hope you’re doing well and can relax this evening. 🙂


  9. Hi Carol,

    Great to see you here on Don’s blog! Oh boy the power of an email list! You are talking my language! Once someone opts into my list they are treated like royalty. I spend more time engaging on my list than I do on my blog and social media.

    These are people who are interested. Now, they may not convert immediately, but with a good sales funnel in place and especially engaging with them giving good content that they want, eventually a percentage will opt in. I mention a sales funnel because besides engagement, we do have to offer them something.

    When set up correctly, they can have options for upsells or downsells….whatever is in their comfort zone. Plus it takes a while to build trust with others. So engagement is the key. Also people need to be exposed to something 3 to 7 times before they may purchase something.

    With all this in mind, setting up a good strategy with our email list is the best way to do business in my opinion!


    1. Donna!

      You’re absolutely spot on, and I’m in complete alignment and agreement with what you shared!

      This is exactly my premise and foundation for my business. Did we have the same business coach? 😉

      Yes, absolutely agree – a good strategy with our email list is critically important – and for achieving success, in my opinion.

      I’m ramping up even more with marketing automation so I can let my subscribers choose their own path of communication from me so that it’s super relevant to their needs and what they’ve shown an interest in already.

      I expect conversion rates to skyrocket this year when I have all of this in place with ActiveCampaign.

      Love what you shared!!! Awesome. Thanks, Donna, I appreciate it!


    2. Hi Donna,

      Thank you so much for sharing… well, I’m still learning and incorporating myself into email marketing. I see the advantages and I’m glad Carol has shared a few things with me privately that I’m working on in that area. She’s been a huge help and blessing to me in this area.

      You definitely offered a few ideas and one thing that really interested me about your comment was when you said; “I spend more time engaging on my list than I do on my blog and social media.”

      Thanks for sharing your perspective! Perhaps one day we can swap some mutually beneficial ideas?

      Thanks so much again for sharing Donna. I always love it when you stop by!!!

      ~ Don

  10. Carol, people hop on social media to see what’s going on and people check their email to see what you, individually are saying….AND people check their email many, many times daily, and people trust their email. Love the message here 😉 I listed things up for years with an old online bit and did OK with it, and then, I started list building through my blog some 6 weeks ago. Amazing, how quickly things changed when i gave my readers a convenient way to read my latest posts, and to get access to my latest products services, quickly and easily.

    Agreed fully here Carol. Thanks for the smart post and Don, thanks for sharing your platform….and oh yeah, Go Pats! 😉


    1. Hi, Ryan,

      You’re absolutely right! Both are great, but email is definitely more targeted and personal. It’s also more powerful because it’s an asset of our business, and one we own and control.

      Social media is great, but those platforms are not ours, and the efforts we’ve put into it could be wiped out in a second. Building relationships on our own site with our readers, converting them to email subscribers is just plain smart.

      Glad you’ve started building an email list now, Ryan, awesome, and happy you resonate with the message. Thanks for your encouraging comment. 🙂

      Guess I will tune into the Super Bowl…lol

      Talk soon,

  11. Good morning, Don!

    I so appreciate the opportunity to share this message with your wonderful readers, so thank you for allowing me this privilege!

    This topic is near and dear to my heart because the success I have is due to hard work done upon the foundation of list building.

    Hope it’s a help and encouragement to those who have not considered building a list of subscribers, and an inspiration to those who are but aren’t focusing on it like they should.

    Have a blessed day. 🙂


    1. Hi Carol,

      Thank you so much for being willing to contribute such a powerful article on the subject of list building. You’ve definitely been an encouragement to me and a great teacher in this area!

      I’m following your advice and looking forward to the results.

      I can’t wait to see how my readers respond. So far the article is trending strong on views… it’s a matter of time before you get some interesting engagement and comments.

      Thank you again for your awesome work! I’m extremely grateful.

      ~ Don

      1. It’s absolutely my pleasure! So glad I can encourage because that’s what we all need, encouragement.

        The race is a marathon, not a sprint so it’s a good idea to start with one method of building a list, test, tweak and get really good at that one, then move on adding a second method, etc.

        I don’t think I mentioned that in the article. LOL Over 2,400 words and still more to say about it. That’s a good thing.

        Everyone I look up to in this industry (some 6-figure earners, some 7 and 8), and I mean every single one, is building an email list of subscribers.

        Thanks for your kind words, Don – I appreciate it. 🙂


        1. I’m looking forward to learning more and creating the right strategies that will help me. Just in the last five minutes five people joined my list. from three different articles. I’m actually excited about this now.

          This is your fault… you may have created a monster, lol…

          ~ Don

          1. I am grinning from ear to ear!!! Powerful stuff! Congratulations to you for putting it as a priority – you will not regret it. So thrilled!!!

            Folks who take action, and like you, know you and trust you enough to hand over their email address are engaged and valuable, this is HUGE!

            WAY TO GO, Don – super happy about your new subs!

            ˜Carol 🙂

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