If ever an evening of TV commercials prove that marketers are struggling and disconnected from their audience last night proved it to me. At $4.t million dollars per 30 second commercial it was a complete waste of most company’s money.
In an age where people avoid disruptive advertising, the Super Bowl as one of the only times to actually watch commercials.
In the past Super Bowl were iconic, hilarious and memorable. Last night I can only remember three commercials and they hit mark for me.
Two were by Doritos, the Fiat / little blue pill and one was a Ted 2 movie trailer featuring Tom Brady.
Check out the 2015 Super Bowl commercials:
The rest were boring, flat and just uninspiring.
In fact, we commented by halftime all we had really seen were car or truck commercials or movie trailers.
You have to know your audience and the marketers blew it big time! There are watch parties that exist for only one reason, watch the commercials.
The Super Bowl audience wants funny, light-hearted and rememberable commercials. The purpose of a Super Bowl ad is to be memorable and frankly there are fewer and fewer memorable ads every year.
Who remembers the polar bears with the Coca-Cola commercials?
Or the little boy dressed as Darth Vader stopping the car?
Why Did So Many Super Bowl Commercials Miss the Mark and Are You?
If you’re going to run one $4.5 million dollar advertisement you better make it count!
Now, Mr. or Ms. Small Business Owner, are you missing the mark?
Is your website missing the opportunity to relate to your audience? Do you realize you only have 1 – 2 seconds to make your point interesting relevant, compelling or interesting? That’s not a lot a time.
How are you going to keep from wasting hundreds or thousands of dollars and your time on your website and social media?
If you want to learn how you can make an interesting and compelling story, I encourage you to visit my Foundations of Internet Marketing page and discover today how you can move from the wasted opportunity category to being successful in online marketing.
Don’t waste another day or dollar! I will even give you a free consultation call up to 1 hour! Click here and get your free consultation today. I guarantee you that I won’t waste your time, you will get one idea that can change your business today, and there is never an obligation or commitment to buy anything.
I look forward to hearing from you!
Do you have a thought, idea or comment? I would love to hear from you. Please leave a comment below and let’s talk!