Transformational Changes in Online Engagement: Part 2 – Is Facebook In Decline?

Author : , Date : October 6, 2014

Transformational-Changes-in-Online-Engagement-Part-2-Is-Facebook-In-DeclineYou know the old saying; he who is first and grows the fastest wins and is hard to kill. Facebook has been a changing force in society and has forever changed the way we connect and communicate with one another.
In Part 1 of our series, we talked about Google and its decline and offered some ideas of how you can increase your engagement by building a community. In Part 2, we turn to Facebook. By far the largest social media platform in the world, Facebook has been an interesting and yet controversial player among both its peers and users.

If you’ve seen the movie “The Social Network” you know that Facebook wasn’t started as a social site that offered people the benefits of connecting together. Nope, their motives were much more sinister than that, lol…
The initial site pulled photos of Harvard students off of Harvard’s Web sites. It rearranged these photos so that when people visited (the original site name) they would see pictures of two Harvard students and be asked to vote on which was more attractive. The site also maintained a list of Harvard students, ranked by attractiveness. (See a full history of Facebook at Business Insider)

However, it didn’t take long to realize that people wanted to connect with one another socially and beyond the campus of Harvard. Eventually it spread to other campuses and as Paul Harvey said; You know the rest of the story.






Why Facebook Became #1


Unlike the other social platforms of 2008 – 2009, Facebook made it easy to share pictures, video and have longer conversations on their platform. It was revolutionary compared to its big brother of the time, Twitter.

Because of its ease of use and ability to share with your “friends” from anywhere in the world the site rapidly continued to experience hyper growth as families, friends, and co-workers found ways to connect with one another in ways not previously available to them, or at least they didn’t know other ways they could connect.

By the end of 2010 Facebook became the standard bearer of social media that Google had become in search, but Facebook did much faster.


How Does Facebook Make Money?


As a privately held company, Facebook worked to build an independent, internal platform that allowed them to learn everything there is to learn about a person based on what they post.

They have the ability to see what stores you shop when you check-in or mention them in your post. They can see your favorite moves, tv shows, sports teams, clothes… anything you post online they can learn about you.

They can learn from your posts about your family, recreation, hobbies…

All of the information you share willingly and readily becomes a tool for them to learn exactly what you’re interested in and how you like to spend your money based on your interests and habits.

That’s powerful!!!! Google could never rival that. In order to help target their advertisers to prospective buyers they had to download a cookie onto your hard drive and then track your online habits, i.e. they would track what websites you visit and then use that data to come to certain conclusions to know how to advertise to you.

That got Google in a lot of hot water with consumer advocacy groups as well as governments around the globe who felt it was a violation of their privacy laws.

Facebook doesn’t have those problems. They don’t download anything onto your computer. You agree in the terms of service that they can use anything you post a means to offer advertisements to you as you readily upload your life onto their servers.


Facebook Goes Private


In 2012, Facebook decided that being a private company was lucrative opportunity and they needed some help building their infrastructure. What a great way to get an infusion of billions of dollars. Just go public. Wall Street loved the idea of the data at the fingers of advertisers and direct access to a very target audience.

So Facebook launched their initial public offering. At first it didn’t go so hot but it has since recovered nicely if you’re an investor.


What Problems Did Facebook Create For Your Business?


So, what does all this have to do with your business?

I thought you would never ask, lol…

Prior to 2013, a business “Like” page was a great way for brands and small businesses to interact with their customers. It was free, and if you took the time to build your audience it was a great way to find more prospects and customers.

Why? Because it was FREE!

But hold everything. By the end of 2013 Facebook was in need of more cash flow and higher profits to satisfy both the needs of their business and their shareholders. Remember they are a public company now and profits are the number one thing. Investors like a return on their investment.

Might thought is at some point the likely began asking themselves at Facebook why businesses should be able to make billions of dollars cumulatively off of their platform without paying a penny?

After all, if you are advertise on the radio there is a cost. If you advertise on TV there is a cost. If in a magazine or even a popular online publication… there is a cost.

As a business owner, executive, or accountant would you allow your company to be taken advantage of? Facebook was ready and prime to make a move and monetize their business.

They had spent a few years and a lot of money developing the world’s top website and the numbers are staggering.

In an article by Jeff Bullas he shares:


  • 30 million businesses now have a Facebook Fan Page.
  • 19 million businesses have optimized their Fan Page for mobile.
  • Businesses are paying 122% more per ad unit on Facebook than they did just a year ago.
  • 1.5 million businesses now spend money on Facebook ads.
  • 399 million Facebook users only use Facebook on mobile each month.
  • 829 million people use Facebook on a daily basis, an increase from 802 million last quarter.


So Facebook started making it harder for your free audience to see your posts. If you want your posts seen more, you have to pay for it.

Many small business owners who are used to getting the service for free or couldn’t afford it immediately backlashed by complaining and some even left the platform. But I ask, if it were you would you want to monetize it? Is a fewer number of people on the platform spending money worth more than a lot of people on it for free? Apparently Facebook believes they have the answer.


What is the Real Issue?


The real issue is that social is now a feature and not a platform. You can embed social in everything, its’ all about engagement and engagement is what Facebook really wants.

Facebook is willing to make a trade-off. If you can convince people to stay on Facebook longer by engaging with you, they will reward you with more views. So long as those views equal likes and comments.

Engagement keeps someone on their site and the longer someone is on their site the more they learn about them and how to position ads and help their advertisers meet more prospects and new customers. It’s really pretty simple to figure out.

You give them what they want and they will give you what you want. But that is going to require work on your part. Are you willing to do the work to increase your engagement?

See, you are paying one way or another. You will either pay in time (which has a cost) to increase your engagement or you will pay out of your checking account to reach the audience.


How Can Your Business Increase Engagement on Facebook?


There are a few things you can do to increase your “Like” pages views if you don’t want to pay out of pocket. I’m not going to go into any how to’s to increase your Likes and engagement. But, here are a few ideas to help you:


  1. Engage with everyone who likes and comments on your page. Don’t just let the posts sit there and don’t ignore them. Remember, Facebook likes engagement and they reward it. So ENGAGE!
  2. Message every new follower and thank them for following your page. Ask them to check the “Get Notifications” link so that whenever you post they get a notice from Facebook. If you do this, only post three times per day or so. Don’t post every hour it will run off many of your fans for better or worse. See the image below
  3. Use video uploads. Facebook loves them!
  4. Tag other pages appropriately when you mention them in your blogs or posts that you share.
  5. Share other business pages content on your page wall.




There are some very successful strategists who are offering some great ideas to help you increase the value of your Facebook and social media presence. Here are a few ideas:


Social Media Tactics Every Small Business Should Be Using – Rebekah Radice

How To Grow Your Facebook Audience: The Tips, Strategies And Resource Post – Fabrizio Van Marciano

10 Outside-the-Box Tips on How to Get More Facebook Fans – Ana Hoffman

Blogging vs Facebook Pages – Donna Merrill

10 ways to drive the right traffic with social media – Sarah Arrow


Social media and Facebook are all about engagement. Are you engaging with your Facebook Like fans? It is completely possible to have a reach that is three or four times higher than the number of fans you have.

We’ve established in this article that Facebook is just another feature to help you connect, relate and increase engagement with your followers.

time-magazine-on-facebookWhat will the future of Facebook look like? It’s hard to know. According to a Time Magazine article published in January 2014 they report on a Princeton study and summarize:


“Researchers predicted that Facebook would see a rapid decline, causing the site to lose 80% of its peak user base between 2015 and 2017.”


They suggest that people are getting bored with Facebook and that is why they will start leaving the platform for newer ones. I have heard some people say that recently and that they are not on as much as they used to be. I hear complaints of ads in their feed they don’t want and find intrusive.

What do you think? Do you agree? Is Facebook on the decline and are you getting bored with it? Will there be a new way people use Facebook or will they abandon it?

Leave a comment below and let me know.


The reality is as I shared in Part 1 of the series that we cannot rely on other platforms to build our networks. Instead, we ought to be using them to build influence and relationships with other influencers and work diligently to build our communities. It’s in our communities we build that there is influence, growth and power as we are validated and opportunities are created. Again, I encourage you to read Transformational Changes in Online Engagement: Part 1 – Google.


If you’re struggling to build your community and audience, I would love to offer a FREE, no-obligation 30 minute call to go over your business. I promise to offer you at least one idea you can use immediately to help your business. Simply click here or the image below to contact me and schedule our free, no obligation call.



Let me know what you think about Facebook; or if you have a question, idea or comment please share and leave it below in the comments section.


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Don Purdum

Don Purdum

Don works with businesses to help them discover who their customers are and what business they are "really" in. He is an award-winning blogger and branding / marketing consultant.
Don Purdum
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32 thoughts on “Transformational Changes in Online Engagement: Part 2 – Is Facebook In Decline?

  1. I like Facebook for my business but who knows what will pop up next. I just go with the flow since my ability to influence the evolution of social media is non-existant.

  2. It is very informative post. First time I came to know that facebook uses our likes to collect our data. I never thought by updating where I am checking in I can help facebook in many ways :).
    I was very active on facebook then one day I came to know that all the pictures we upload on facebook , become property of facebook and they can use it in any way hey want, after that I try to avoid uploading much information . But I still wonder if it is true???
    It is really very easy way to interact with family , friends and co-workers so many are turning to facebbok.
    Very nice tips to engage people on your pages and get some benefits out of that.
    Thank you for a great post.

    1. Facebook collects everything about you that you share with them. Pictures, family, pets, they know everything you tell them and it makes it easier for marketers to pay to be given access to that information.

      It’s not that they own it, they don’t and they have come out several times to disprove that rumor. But, what they do is reserve the right to use what you post to target you with advertising posts.

      So glad you stopped by. Thank you for commenting!

      ~ Don

  3. It is amazing that Facebook has grown to such heights but you never really addressed the question of whether FB is on the way out. I keep hearing it is but don’t really see any hard evidence of this. Certainly My Space and others fell from grace…is FB going to do the same?

    1. Hi Tim,

      You’re right, I didn’t really address that because I want the reader to come up with their own conclusions. Some will say yes and others will say no.

      What I see is a young company that experienced hyper growth, needed an infusion of cash and went public to get it. Now there is a balancing act between making shareholders and users happy and that’s where the rub is at.

      Their survival will be determined on how well they accomplish that feat in my opinion.

      What Facebook has going for itself is the large audience that is addicted to using it right now. What is the tipping point? I’m not sure anyone really knows and maybe they are starting to come up to that line?

      We’ll see…

      I hope you have an awesome day Tim.

      ~ Don

  4. Hi Don, another interesting article. I’m not on Facebook, still working my way through Twitter, LinkedIn and Google+. However, I do hear a lot of muttering on BHB at times about people being dissatisfied with Facebook and either leaving or not being as active as before. I never knew why but now I have a better understanding. We’ll see what happens by the time I’m ready to make the move.

    1. Hi Lenie,

      Thank you for the kind words! Facebook is going to be an interesting experiment to both watch and experience, that’s for sure!

      Some have left, others have come on board. I really comes down to recognizing the tool for what it is and figuring out how to best use it to our advantage.

      If someone quits it either means they don’t like anymore or it isn’t working for them; or they don’t understand the tool and aren’t using it properly to their advantage because they don’t have a strategy, goals and objectives for how to use it.

      For sure, it isn’t what it used to be since they have to balance the need between making shareholders happy and user happy.

      Stay tuned…

      I hope you’re having a great week!

      ~ Don

  5. We know what Facebook has to do to make money. And we know what brands want to get from Facebook. Only problem is neither of those things are really compatible with the reason most FB users go to the service. Unlike Twitter or Linked In, Facebook is very personal and most Facebook users are there to see what their friends are doing and what their babies and dogs and cats are up to. Brand content pretty much attracts no one within that context. Because of its sheer size and the global nature of its membership Facebook is certainly still relevant and for marketers probably still the greatest untapped marketing opportunity there is. But the demographic that built Facebook is over it and looking for something new. That’s way Facebook wanted to by Snapchat and why they are now talking about some sort of anonymous platform.

    1. Hi Ken,

      I’ve not had that experience so much with Facebook. In fact, I’ve been able to connect with some businesses and business leaders throughout the US on Facebook and have conversations, relationship building opportunities and introductions to others that have turned into tens of thousands of dollars over the last year. Plus, my connections with bloggers.

      It really comes down to who you connect with on Facebook, what strategies you develop and how social you are with others on Facebook in my opinion.

      I really think the danger for them is in over commercializing the service so much that it turns people off all together. Right now the mass exodus isn’t there, but the frustration level appears to be growing.

      Time will tell, right?

      I hope you’re having a great week Ken!

      ~ Don

  6. What a great and insightful study of Face Book then and now. I do use it and go to great lengths to get likes for my author page. Hopefully, some of those folks will start subscribing to my blog and/or buying my book or any future books I may publish. From a personal standpoint, I like keeping up with cousins and distant friends that I rarely see. But there is an awful lot of talk about FB abandon for platforms like Instagram. I find myself posting less, but engaging more by reading other’s content. I do find the ads intrusive, but then the whole idea of data mining isn’t too appealing to me even though I’ll probably engage in some myself in trying to target readers:) But the future of Face Book? These social media sites seem to be taking on the characteristics of restaurants/bars… the newest and latest greatest and a year later they close. So I guess we’ll see who withstands the test of time. Remember MySpace??? I remember folks predicting that they were here to stay:)

    1. Hi Jacqueline,

      Great comment!!!! It really is going to be interesting to see what the future holds for Facebook. It’s still by far the largest social media site and in terms of raw numbers no one can compete with it.

      I do think that as long as it’s inexpensive, there is a lot of upside to their paid options to help us reach our very targeted audiences that are more pre-disposed to buy from us.

      I do plan in the near future on testing some paid streams just to see how it works for me.

      In reality, most things have a lifespan. Will they be an enduring company like General Electric? We’ll see. Since they don’t really make anything and they are a privately help corporation will they be able to make both their users and their shareholders happy?

      That’s the question, right?

      I hope you’re having a great week thus far Jacqueline!

      ~ Don

  7. Very informative Don! Social media platforms always evolve
    and the pace’s too rapid. Facebook isn’t a social media platform anymore, it’s
    a feature which businesses and people use for engagement and widen their growth
    and make more money. Additionally, you mentioned that Facebook is willing to
    make a tradeoff. Facebook is revolutionary, indeed.

    This platform became superior or became the king of all time
    in social media world. It started something that became huge and helped many
    people all over the globe.

    Millions of businesses use Facebook and results a good
    upshot with proper and smart usage to reach customers, make more sales, improve
    their brand and become influential.

    1. Hi Metz,

      They are evolving and growing rapidly. It’s pretty amazing how fast things can change now.

      I was just thinking about all the changes my grandparents have seen from the early cars to the space programs. But their changes happened by a decade. Ours is measured in months or a year.

      It really is phenomenal!

      Thank you for such a great comment Metz. I hope you have a strong finish to your week!

      ~ Don

  8. I thought it was brilliant how you brought your readers to the engagement part through showing them why it’s beneficial for FB to reward those who engage with their fans with more views, Don.

    As always, the mention is much appreciated!

    1. Thanks Ana ! I appreciate the kind words and the awesome comment. Like I said in the article, we have two choices to reach our fans on Facebook and the question is how do businesses want to pay for access to that audience? They can pay with time or with money.

      It is interesting how Facebook arrived at this place and the emotions it evokes when business owners who are used to getting access for free have to pay in order to play.

      You’re welcome on the mention! I always appreciate your articles!

      ~ Don

  9. Don,

    You shared some excellent points as well as some great tips here. Honestly, as much as people complain about Facebook, I can’t say I blame them for making things harder for businesses. People want to see things they care about and find interesting! The challenge is, how to you make sure they see your content so they have the opportunity to decide whether or not it’s interesting?

    That’s where your great tips come in. Tagging people when appropriate is a great one, as is video (if the video is good, of course) and sharing other popular content. Even with all the changes, I still get the bulk of my social media referral traffic from them, so it’s worth some extra effort if you can spare it!

    I’ll make sure to share this!

    1. Hi Brittany,

      That’s definitely a different way of looking at it from what I was proposing! You are absolutely right, there was a lot of stuff being posted that had no relative bearing or reason for someone to want to feel spammed on Facebook.

      It was going on too much so from that angle, that’s a great perspective.

      If done right, Facebook is still a great resource, you just have to put more into it. Now, what will the future hold? Stay tuned!

      You’re comment was awesome! Thanks for seeing it from a different angle!

      ~ Don

  10. Hey Don,

    Ah, Facebook. Everyone definitely has an opinion about this platform these days right!

    Here is my view about Facebook and business pages. I totally get that businesses were definitely benefiting from getting more fans, subscribers and customers from the efforts they were putting out on Facebook all for free. But that’s what Facebook offered. Individuals spent a lot of money to grow their fan base only to be hit with the realization that now in order for their content to be seen by their own fans that they had to start paying.

    I think Facebook went about this in the wrong way which totally pissed a lot of people off and they’ve left. I have to admit I wasn’t very happy about it either but I’m still there. Facebook is the largest social media platform out there but I also predict that as years go by they’re not going to remain number one. They’ll get greedy, they’ll start charging more due to more people leaving and then they won’t be able to make their investors happy and well we all know what that will lead to.

    I’ve seen this happen with so many companies and I believe it’s a matter of time for Facebook. For now I get to continue building relationships with the people I’ve connected with there so it’s benefiting me in that way. Until they fall on their face I guess I’ll still hang around.

    That’s my opinion at least so thanks for sharing this with us.


    1. Hi Adrienne,

      Yep, there is always an opinion, lol… I love that you are not afraid to share yours!

      If I’m hearing you right, you’re saying that they did a bait and switch?

      If so, I think I agree. They did offer so much for free in order to build their user base. However, we all know that things are always subject to change. It was a great ride while it lasted, right?

      It’s all about the relationships anyway. In the end, how many people can we truly connect with? Probably not too many.

      However, having a large fan base certainly helps with marketing and sales. Not that you didn’t already know that, lol….

      I can certainly understand why so many are upset since Facebook didn’t handle the transition well from free to paid. But, large companies tend to bungle large issues many times. That’s the thing I think many forget, it is a company and just like Google, nothing is free. You are giving up something in order to use the service.

      Great comment as always Adrienne~

      ~ Don

  11. Hello Don. What a great topic of conversation.. I am not much a movie buff so have not watched “The Social Network” sounds interesting, perhaps I will take me some time to find it..

    I do know that FaceBook has been making some drastic changes and not sure they are all for the good either. I mam wondering how long people are going to hang around if they are not getting any exposure..

    Yes you can either spend tons of time sharing or pay to be seen, but there are just way to many other sites out there to stay..

    Anyways those are my thought :LOL:

    Thanks for sharing.. Chery :))

    1. Hi Chery,

      It’s definitely worth a watch. It’s an interesting movie for sure so you should check it out.

      I agree, I’m not sure that all the changes they are making are positive either. However, I do respect that it’s their platform and they can do what they can to make money from it. The problem is that since they are a publicly held company they are now obligated to their shareholders, not their users.

      That is where I think the conflict is coming in.

      I appreciate your thoughts and I always look forward to your comments.

      I hope you have an awesome week. I’ll see you on your website soon!

      ~ Don

  12. Hi Don,

    Interesting topic of discussion 🙂

    Yes, Facebook seems to be loosing it’s charm or perhaps there are a few new sites coming up, like Ello, which might give it tough competition, unless they make some changes.

    What a co-incidence, just yesterday, one of our community members, Swadhin, was kind enough to write a post on reasons why the Aha!NOW blog community is better than Facebook…lol…sweet of him indeed. But jokes apart, unless Facebook comes up with something new and different, I wonder how long will it carry on.

    You mentioned some good ways to keep your readers engaged, but a lot depends on the time you have in hand. I honestly don’t, especially with a growing community, which needs all our eyes, ALL the time on the activities and new members signing up daily. I do put up updates twice a day and there is a lot more I can do to stay engaged like ask questions, etc. but that means an additional few notifications to the present ones I already get (I usually have 80-90 each time I log in, which I do twice a day- so over a 100 without doing anything!), so, how much of time am I really wanting to devote on just Facebook is a question because there is Twitter and Google plus also that need attention, besides the others. 🙂

    Nevertheless, those who have a strong hold on Facebook and love it, will spend lots of time engaging, and it works for them. For me, I am happy with my 3600 fans on my FanPage and around 2300 followers on my personal profile and each time I share anything – there is LOTS of engagement for me to handle – have to literally run away from there at times. And you know, I love to share everyone’s posts too, as much as I can, again depending on the time in hand. I guess to each ones own 🙂

    Thanks for sharing. Have a nice week ahead 🙂

    1. Hi Harleena,

      I hear you!!! I don’t know exactly how much time I want to devote to Facebook either. I used to get a lot of engagement and business them prior to a year ago.

      Recently, I literally had four times the amount of post reach to the number of followers. Now, no matter what I do, getting 1/3 can be tough. But, I’ve watched Google Plus, LinkedIn and even Twitter exploding for me.

      So, I’m spending my time where it counts best for me. If Facebook is going to make it unrealistically hard then I’m going where it’s easier.

      Like I said, you either pay for it with dollars or time. I’m not convinced that my main audience is on Facebook. My experience is saying LinkedIn is where my audience is at.

      Now, if you’re consumer-to-consumer then Facebook makes sense. It’s all about knowing your audience and where they hang out the most.

      Your blog is simple awesome Harleena and I know you are working to make it a community of value that does result in helping your company be wonderfully profitable. I sure do hope I can be a contributor for you as I engage with your content. I love what you do!!!!

      I hope you have an awesome week as well Harleena!

      ~ Don

  13. Hi Don,
    A great expose on Facebook. This social platform has come to stay even as the businesses have been transformed by engagement.
    This statement from the piece is quite reflective on the state of Facebook today

    “we ought to be using them to build influence and relationships with other influencers and work diligently to build our communities. It’s in our communities we build that there is influence, growth and power as we are validated and opportunities are created.”

    The use of Facebook has changed in the last couple of years but its still very relevant because it still promotes engagements.
    I shared this comment in where this article was found.

    1. Hi Sunday,

      It really is relevant. It’s now a question of how relevant does one want it to be and how important is it to have access to their market if you believe your target market is there.

      I was talking with a friend this morning in social media who reminded me that compared to other paid advertising, Facebook is still really affordable for the amount of visits and closed business one can get.

      I appreciate your comment and hope you have an awesome week!

      ~ Don

  14. Hi Don,

    I use Facebook as part of my business plan. I have a page that is getting juice because I like to have conversations there and I do. I use “Pagemodo” to schedule my posts and do it in a way where there is more CTA for engagement. This decreases the time spent. I just check in a few times per day to answer likes and comments. And of course, remind my followers to push that app button for my product.

    Using Facebook for marketing for me is amazing! I can target just about anyone I want and get really specific. Run ads and see what performs the best. It’s a heck of a lot of fun to do and the more successful you are, the lower the rate. I’ve ran some ads and did quite well.

    Then there is that good old re-targeting pixel I use so if someone clicked my ad and didn’t opt in, I get to follow them around. In marketing people need to be exposed to something 3 to 7 times before they will pay attention.

    I do not market to people I know…just different target audiences!

    So many people are fed up with Facebook because sometimes you just have to pay to play. So what does that say about their business? To me, they are not serious. Right now, Facebook is a marketer’s dream. I take my business seriously and do have a budget for that platform.

    OK…I’ll get off the soap box for now…..


    P.S. Thanks for the mention! I do appreciate it.

    1. Hi Donna,

      You’re a great inspiration and your comment makes my point exactly. You engage and it makes all the difference in the world. And, you engage wisely with your time.

      I have never used Pagemodo so I’ll have to check it out. I tend to manually visit all my social sites a few times each day.

      I’m not sure Donna they are not serious about their business if they don’t pay Donna. I don’t pay but it’s because my core audience isn’t on Facebook. My core audience is on LinkedIn. But, with that said, I do know some businesses that won’t grow because they won’t invest. They don’t understand the power of marketing and it’s relationship to money when done properly.

      I can easily see where Facebook is a marketers dream, especially for certain types of businesses. It may be a great investment for many companies!!!!

      Thank you so much for sharing your experience and viewpoint! It’s good to learn how other companies are using Facebook and to learn of your success story.

      I hope you have an awesome week! And, you’re welcome on the mention!

      ~ Don

  15. Hi Don,

    As I promised in my earlier comment I am back here again.

    The second in series is talking a lot about FB and its activities and the uses by ordinary as well as the business community. Though it still stands on the forefront it looks like its on the decline too. In the recent times many new social platforms are coming up and fb is facing a real threat too. But at the same time as you said in the intro: “He who is first and grows the fastest wins and is hard to kill” That is indeed true but at the same time the active new ones coming up can really hurt such one too!!! The recent one Ello is I think on the way to give a big Hit to fb, though its CEOs are denying these facts, We have to wait and watch. Of cours Ello is on its Beta stage and now they are giving membership by invitation only. I just send a request invitation few days back but I am still in waiting for their permission to get in. I still wonder why such restrictions!
    anyways we need to wait and watch!

    Of course the wonderful growth of fb is indeed worth talking, Jeff Bullas’s statistics on fb in his new posts talking volumes, and of course the connected links in relation to this post is really worth reading too. I have to check this out one by one.

    Thank you Don for this wonderful and unique post.

    Keep up the good work

    Best regards

    ~ Phil
    I am here via but there was some hindrance to come here LOL hope that is fixed by now I am going back LOL
    ~ Phil

    1. Hi Philip,

      If been seeing a lot about Ello of late. I actually went over to their site recently just to check it out. I appears to me they are really working on the back end right now. The front end design is not very desirable, lol…

      But, who cares about that right now. I’ve seen sites that looked great and functioned terribly. That hurts much more than it helps. People will tolerate something not looking great for a while if the system is functioning well for them.

      It’s going to be an interesting ride to see where all of this takes us. Hang on tight it’s going to get interesting and much more competitive in the near future.

      ~ Don

      PS. did glitch when I submitted so I will let them know. Thanks!

  16. Hi Don,

    It seems engagement is the key to Facebook marketing success these days. Since organic reach all but died and FB wants to migrate users to a paid marketing model we best be on the ball to improve our campaign on the site, engaging frequently, building bonds and forming connections that will FORCE folks to stay subscribed to our Pages.

    If you can become memorable in an FB friend’s or Fan’s, eyes, you can supercede the marketing pay thingee.

    Becoming memorable means engaging in a timely fashion and also, tailoring each experience by tagging folks. I’m big on this because my first name is about the best sounding word in my native tongue. If I hear it, I’m happy, and you Don are a master of personalizing and tagging, which I dig.

    Many make excuses as far as the paid thing but I figure making close friends by frequent, personalized engaging, can overcome any paid marketing hurdles.

    My friend Andrew Spence runs a Page with some 30,000 users and he inspires 3000 people to engage on some posts.

    I’ve not seen anything like it on Facebook, Page-wise, and really, he’s brilliant in asking questions, inspiring with imagery, posting inspiring quotes, and of course, engaging like a machine. Those chats form the bonds which make FB pages and profiles go.

    Excellent post Don. Tweeting soon through Triberr.

    Signing off from Fiji 🙂


    1. Hi Ryan,

      Not a thing wrong if you want to pay and don’t want to engage in order to gain access to Facebook’s audience.

      But, don’t complain about it if you’re not willing to be “social” and play on the playground with others.

      Thank you for the kind words. I definitely try to give people a reason on social to connect with those I come across and if it’s a great article I want to share then I feel if it’s good enough for me, it’s good enough for my audience.

      I will have to check out Andrew’s FB page. Sounds like a great resource to learn from.

      I hope you’re enjoying your upcoming day in Fiji!!!!

      ~ Don

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