Recently I’ve talked with a number of medium size and larger small businesses that have hired talented and gifted employees, especially in the area of graphic design and IT. That’s awesome! It means they are growing and experiencing a chance to get to the next level in their business.
I’ve always believed it is smart to be wise with your money and use your team wisely to help position your company for both the long and short term. That’s why your team is there! They bring certain expertise to the table that you need.
However, just because someone is a graphic designer or in IT, it does not qualify them to build your website. There, I said what they are thinking and won’t tell you if you’re the boss or business owner. They are trained, skilled, and ready to help your company in the area of strengths they have.
Just recently, I was chatting with a guy who is in IT. He gets extremely frustrated when his owner demands he do things out of his trained skill set and away from his expertise. In the end, he said it ends up costing the company significant more money because of the time and effort it requires him to learn something new that is out of the scope of his job or the time away from doing what is really important to the company.
Many business owners and executives don’t understand how diverse and challenging it can be to pull off a website done right. Their teams do not understand all of the following and this is partially what it takes in order to get it right:
- A comprehensive understanding of the psychology of the Internet and how it works
- How to determine the “right” design, concept, color scheme, and layout
- How to create the correct Sitemap structure (where pages link to from one page to another) that allows easy flow of content from one page to another
- Database integration for content management systems
- An understanding of search engines and how to structure a site’s coding properly for them
- Testing to make sure the site works on all browsers… ie desktops, laptops, tablets smartphones
… and more…
- The normal pattern is that your reputation and the online experience of your prospects and customers both suffer.
Your team is good at what they do, but don’t ask them to do something they are not good at or have no training for because of how much you fear it may cost!
An Example of the Real Cost of a Website
It’s probably costing you a lot more than you realize. If you’re paying a graphic designer $25 or more per hour or an IT guy $50 – $100 per hour, plus benefits… consider what you are really paying for?
We recently did a website for a company that tried to take a short cut and save money. Their IT guy was $70 per hour. It took nearly 60 hours for a five page website – That’s $4,200.00 plus whatever his salary was on top of that, plus the work that he had to catch up on in overtime. By the time it was said and done, the owner estimated he had really spent over $15,000 for a $3,000 website that did not have the modern requirements for smartphones, bloated coding that caused the website to load slow, navigation that frustrated their site visitors, and a website that said absolutely nothing. Needless to say he was unhappy when he realized the decision he had made.
By the time we were done, the real cost combined was $19,000.00 for a $3,000.00 website.
Be careful what you really are paying for!
Hiring the right web design and development company will enable you:
- To know it’s being done right by a trained professional
- To understand fully where your money is wisely being spent
- To enjoy some peace of knowing that your team is helping you move your business forward
- To feel excited that your website will represent you the way it should
- To be prepared to get positive comments about your site visitors experience with your company through your website
When you decide to cut corners, remember that just like in building a house, it may save you in the short term, but it will cost you more in the long term.
If you have comments, ideas, or suggestions we would love to hear from you. Please leave a comment below.