What is the Real Reason You are Not Getting Traffic to Your Website?

Author : , Date : August 20, 2014

What-is-the-Real-Reason-You-are-Not-Getting-Traffic-to-Your-WebsiteAre you being told by a web designer or developer that the reason you’re not getting traffic to your website is because you’re not using WordPress or some other content management system? If that’s the case, it’s probably not the real reason, not even close!

Recently I had a conversation with a client who was concerned about the traffic he is not getting on his website. It’s completely understandable!!! He has a fantastic business and he needs sales. I get it.

Just a few months ago, we launched his website using Concrete5 as the content management system. The site runs great, is highly functional and is easy to use. However, he was told by another company that his problem was he was not on WordPress. Other than that, they couldn’t tell him why he wasn’t getting traffic.

Is it me, or does this person sound like and IDIOT? Yes, I’m screaming because I can’t believe that people are out there pushing this nonsense. The content management system is not the real issue. It doesn’t really matter what the system is to build traffic:

 

  • WordPress
  • Joomla
  • Drupal
  • Concrete5
  • any other system

 

This is dangerous and there are people spending money unnecessarily in all the wrong places because some company didn’t know what they were talking about and either they intentionally or unintentionally took advantage of someone so that they could make money.

Making money is not wrong, but it is when you aren’t being honest with what people really need because you’re either uneducated or untrained; or a have a clear bias that is unhelpful to anyone but yourself.

Web design companies that are stuck in the middle ages of the internet (I know that’s just a few years ago now) should stop what they are doing and start learning what’s really going on out there. SEO has changed and while WordPress was a great platform for SEO prior to the great Panda updates of 2012 with their SEO plugins, it’s no longer relevant or necessary.

Once a website is built and it’s running properly, the search engine doesn’t scan the code and then decide it’s going to give preference to one type of system over another. It simply does not care.

So, the real issue is not the platform and it’s not Google, it’s what you do after the site is launched!

 

What is the Real Reason Traffic Isn’t Coming to His Website?

 

The problem is not his website. It has much more to do with an understanding of how to network online and build your long-term web presence. Rarely in this day and age is a new website going to gain massive traffic from a search engine.

At their most basic levels, search engines are looking for a few things:

 

  1. Great content relative to a search
  2. Credible backlinks from highly established and authoritative websites
  3. Perhaps some social signals – meaning are people engaging and sharing your content

 

Now, I’m simplifying greatly I know, but this isn’t a “how to” article on how to get to page one of Google.

The real reason a site doesn’t gain traffic is because too many are writing their content (could be good or bad), posting it, and then forgetting about it. While all the time hoping that Google will mysteriously come by and give them unearned love.

That’s right, you have to earn it! This isn’t 2004 anymore where anyone can put up a site and BOOM, there it is. Let’s not forget in 2004 you paid for a website, I mean really paid for it. A five or six page brochure business website could run $10,000 or more in some instances. Today, that same website may be $500 to $2,000.

However, you’re still going to pay for it. Either in real dollars or in time which is still equal to money.

How Can You Earn Google’s Love?

First, you may not ever earn their love. It’s a gamble? It’s dangerous in my opinion to leave your website traffic up to Google. However, at the end of this article I hope to show you a way that you can earn their love and without any risk at all.

 

How Do I Drive Traffic to My Website?

 

Most businesses don’t do well online because they don’t market and promote their articles. But there is a much deeper issue than this. It’s that they don’t know their business. How does a website work for you if you don’t know your business inside and out? And I’m not just referring to the obvious here.

This is where the work is at. In our program we help coach and consult companies on how to start thinking like their prospects and customers. What does that mean?

 

  1. Define the business you’re “really” in. That is not nearly as easy as you might think.
  2. Learn what problems you really solve
  3. Who are your specific prospects – be careful here, there are more than you realize
  4. Where do your prospects and customers hang out

 

Once you have a clear handle on your business, it’s time to create the vision or purpose and strategies for your marketing. What does this process look like? Here is just one small sample to give you an idea:

 

Vision or purpose statement: We will transform the way businesses and people interact and engage with one another over the Internet.

Strategy 1: We will blog about relevant issues that help our audience more meaningfully connect with one another

Goal 1 (Measurable and specific):  Write three blog articles per week that will help our audience connect with one another

Objectives (or tasks):

1.  Research idea for each article
2. Write Article and include quotes and links from relevant bloggers or writers
3. Proof and review each article
4. Post article

 

Now you will create many more strategies for your marketing. Some of those strategies may include the following ideas I’ve outlined in bullet format:

 

  • Post to social media to bring awareness to each blog article and share with any bloggers included in the article via social media and / or email
  • Share each blog article on blog directories to increase awareness
  • Engage and leave comments on other blog articles I find on social media
  • Engage and leave comments on other blog articles on blog directories
  • Read blog articles inside my niche every day and share and engage via comments
  • Read business blog articles that interest me but are not in my niche and share

 

The list of strategies could go on and on… don’t forget for each strategy there are multiple goals and underneath those measurable goals there are specific tasks.

In a recent article titled “9 reasons I will Never visit your blog again,” Enstine Muki shares why he won’t return to a blog (or a website) and it can be summed up on one thought: you have not thought through your business, website or your strategies. What he shares are the results of why he won’t come back. Notice the ones that are and are not technical. It’s really worth you reading.

Here is what usually happens… most people start and end on the objectives or tasks. It comes natural to us. But don’t do that. Fight that tendency. The magic is really in the vision / purpose and the strategies. Everything flows from there.

Here is the beauty of it folks… if you’re:

 

  • Writing great content
  • Sharing out it
  • Connecting with others
  • Promoting others including influencers in your niche
  • Building real relationships online based on give and take

 

Rebekah Radice shared in an article titled “10 Strategies to Help You Stand Out Online” the practical outcomes of marketing done right. Notice not a single one of them is technical nor does it have to do with a search engine in order to get traffic.

Your search engine traffic will take care of itself in the long-run. You will gain authoritative links and your SEO will start working. This is how it’s meant to be done.

The real question is; have you thought it all out?

 

Why Am I Really Failing to Gain New Traffic?

 

The next time you talk to someone who says that the content management system your site is built in is the reason you’re not getting traffic, ask them for very clear, specific, and technical reasons why a site isn’t technically bringing you traffic. I would challenge them to find one if the site is running well from a technical point of view. Meaning it is not loading slow, timing out, links don’t work, etc.

The real reason your site isn’t getting you traffic is because you haven’t done the hard work inside your business. You’re just throwing stuff on the wall without any organization or structure and you’re just hoping something sticks.

You have to understand your business model, blog model and then connect with influential people and execute. Remember, it’s all about educating and giving with influential people in your niche and even connecting outside of it.

You have to genuinely learn how to communicate with and solve your prospects and customers “real” problems.

If you do create the environment and the conditions with purpose, you will succeed. It may or may not happen fast, but you will succeed.

Just today. Stephanie Frasco encouraged us to understand that when you work your vision and strategies, good stuff happens. Here is what she said in her article titled “How To Get More People To Link Back To Your Blog“:

 

“Of course it is a slow build like anything you do online. It takes time to reach the right people. It takes consistency. To put things into perspective for you, we’ve been blogging regularly for a little over a year. The first few months started off slow. We were new to the game. After around 3 months we saw a spike in traffic. After 6 months that spike increased. After a year it pretty much skyrocketed and we’re on course to beat our traffic each month. Blogging has paid off.”

 

So there it is. I want to encourage you to do something. If you’re talking to web designers and developers who are not even marketing themselves well and they aren’t generating traffic, comments, or engagement of their own; how are they going to help you?

I’m not suggesting that you shouldn’t hire them to build your site. But what I am suggesting is that you shouldn’t go to them and ask them to help you generate traffic if:

 

  • You don’t know your business
  • You don’t have a purpose, strategies, goals, and objectives in place
  • They can’t even do it for themselves

 

Remember, most web design companies are not marketing companies or people that have real business experience outside of building websites. They are creative types. So of course when you ask them why their site isn’t generating traffic they are going to default to the technical because it’s all they know.

Is that a good excuse for them?

Absolutely not, it’s their responsibility to know specifically what they do and to point you in the right direction in order to get you the real help you need.

Don’t get suckered into spending more money on what you don’t need and will only set you back. Instead, figure out where to spend your money wisely so that you can get your business where it needs to be so that you can market powerfully.

 

Here is the beauty to the system I shared with you above: it affects your entire business both online and offline.

 

When you know how to talk to your prospects by speaking their language and meeting their needs; a thirty second commercial at a networking meeting or a glance at your site or social media pages will assure them that you are what they need.

Does that sound like a technical problem to you?

You will stand out and be very different than everyone else who is just talking about what they do, blah blah blah…

 

If you already have a great website and you don’t have a technical problem, what you may need is to discover your message. Your message is the difference between success and failure. Visit the Begin Here page to learn more.

Related Posts Plugin for WordPress, Blogger...
Don Purdum

Don Purdum

Don works with businesses to help them discover who their customers are and what business they are "really" in. He is an award-winning blogger and branding / marketing consultant.
Don Purdum
  • Hey man,

    This is probably one of the most unique blog post I read until now! Very ‘technical’ and you write like for your students man!

    Nonetheless, great write and thanks for sharing!

  • Hi Reginald,

    Thank you for the kind words! It is more of a technical piece in some ways, isn’t it? I’m not sure I meant for it to turn out like that but I felt it important to share why people really don’t get website traffic and that they shouldn’t get taken by people offering an easy solution out that will ultimately just cost them more money, set them back, and not help them.

    Thanks for stopping by Reginald. I hope you have a great day!!!!

    ~ Don

  • Hi Don,

    I’ve heard it said that Google looks favorably on WordPress but have never believed that if you’re not on it that your traffic would suffer.

    It’s a favorite platform of many simply because of familiarity. I have a few HTML sites, my picture site for one on my .net, and I am a PR3 on that site, better than my blog, in fact.

    The first year or two I had my site, I did not spend enough time on content syndication. I started spending the same amount of time (maybe more) promoting as I do creating only in the last year, and it has made a huge difference.

    Awesome that you reference Enstine’s article because it is so relevant here. 🙂

    The five points you list in bullets for “the beauty of it” is spot on in my opinion!!

    That’s it in a nutshell. But people need to REALIZE the gold in that list and take action on the right things. It’s not enough to take massive action – massive action ON THE RIGHT THINGS (as you list) is what makes traffic come – well done, Don!

    I can definitely attest to the fact that what you’re sharing really does work! Thanks for so thoroughly covering this topic, and I will be sharing immediately!

    Have an awesome day. 🙂

    – Carol

  • Hi Carol,

    There is absolutely nothing wrong with WordPress, but for someone to say they’re traffic is dependent upon it is nothing less than silly and uneducated.

    The biggest sites in the world are not on WordPress… Twitter, Facebook, LinkedIn… and many, many more.

    My point is that your traffic is not dependent upon what you use for your website unless it performs badly. Then of course it matters.

    You have to do the hard work of marketing, promoting, connecting, sharing, etc… I really think Stephanie’s quote nailed it… it took time and then one day… BOOM!

    Some of this is really common sense.. the problem is that there are people out there without any real competency or experience telling others what to do who don’t understand how all this works. They end up confused, frustrated, and all they have to show for the money they spent is a website they feel isn’t working.

    The worst part is, the website probably isn’t the real problem.

    I appreciate you stopping by Carol!!!!

    I hope you’re having a great day!

    ~ Don

  • Chery Schmidt

    Hello Don Yeh That is a good one Huh Your content management system is the reason you are not getting traffic Too Funny! Who falls for that?

    I do agree you do need to have a strategy in place with measurable goals and specific tasks.

    When I first started blogging I had no idea what I was doing AND NO I did not get any traffic because I didnt have any of these things in place..

    Awesome Post Don Thanks for sharing..Chery :))

  • Hi Don
    This was a great article with so many helpful points and tips. Like you said here, one of the keys to gaining website traffic is our own efforts to promote our content and get it in front of our target audience as much as possible, and many people don’t want to make that effort plain and simple. These types of strategies require consistency and they build momentum over time. Lots of people do something for a week or two and then just give up because they haven’t seen results but it just doesn’t happen that quickly.

  • This is the first time I hear someone blames the lack of traffic on CMS.What was he thinking about? Is there a way you can get that designer in question to read this article? Having a light CMS of course is a point though but it’s not really in the right sense to draw this sort of conclusion.

    You flipped all the pages on this topic. I’m almost speechless. This can only come from someone who can deliver value in the industry.

    Thanks for the shout out. I love the way you link out. I have written on this about twice on my blog. I call this descriptive linking. That makes more sense than simply creating a link on keyword that may end up smashing Google’s toe – and you know what may happen next.

    An excellent article worth every bit of promotion Don. You are the attraction when it comes to creating productive websites.

  • Hi Chery,

    Fortunately, very few do. But to be very fair, if someone doesn’t know and all they need are the results they are looking for and someone is offering a reasonable explanation to them, then I can understand.

    The issue is with a company that is so uneducated and misinformed that they should consider, perhaps, doing something else.

    It’s not fair that a customer should have to pay for a companies incompetence as they take advantage of someone.

    We just have to do the work, there is no way around it. An SEO company cannot help you if you have not done your work on your business. Sure, they can work and do good things to drive traffic to you. But what then? What incentive does someone really have to buy from you?

    It doesn’t have to take long if you have good strategies in place, but it isn’t necessarily going to happen overnight either. In all likely hood, it will not.

    Thank you as always for your kind words Chery!

    I hope you’re having a great week!

    ~ Don

  • Hi Kelli,

    Your comment is really encouraging and exciting to me! I love people who get it!!!! It seems harder and harder to come by.

    If we just do the work and build our community, our communities will take off and do the work for us at some point. As we solve their problems, offer them value, help them, and help them know that we understand them; they will help market and share us.

    But, only after we’ve done those things and we helped market them. It really does go both ways. At some point, Google does catch up! But I don’t think we should write for Google, we write for our readers, prospects and customers.

    Thanks so much for sharing Kelli. I loved our comment!

    ~ Don

  • Hi Enstine,

    Unfortunately, I hear this a lot but that’s because I’m in the web design and development industry. It’s really someone’s way of selling someone a new system out of either ignorance or stupidity.

    There is a lot of “supposed” web designers who claim to know what they are doing but in fact they are worthless in terms of understanding the basics of modern SEO and how to market and promote articles the way that you and I do.

    What we do is totally foreign to them. They think everything evolves around coding and / or WordPress. It’s total incompetency and ignorance.

    I can’t say thank you enough for the kind words and the encouragement! Your article was so in line with my thoughts here that it just made sense to let your words speak for themselves. I think I said enough, lol… Let’s let someone else speak and validate my point.

    I appreciate you! If there is ever anything I can do for you, you know how to find me, lol…

    Have a great evening Enstine!

    ~ Don

  • Hi Don,

    I know not the other CMS format you mentioned here but only WordPress. I stick to WordPress alone and that’s the only CMS I would recommend to my clients and/or those who is just starting their business online. If a client is already in certain format like Joomla for instance, they wanna keep it that way, then I prolly just stick what they have already.

    Anyway, you’re right. The first time I’ve blog my business I have actually got the traffic. Perhaps not as many as now but I did get traffic. And because I have learned that technique when I was blogging on livejournal, it’s just obvious that when you comment on other bloggers, they comment back to your blog as well. And that’s simply how you get traffic.

    Guess that person was trying to steal your business or what. It’s not the type of format you have. You can be on Blogger for all I know and get a great amount of traffic if you are mingling with other bloggers. Read their blog, comment on their blog, share their posts on social media, etc., etc. You know how this works so I won’t further my words.

    Anyway, I digress…

    I forgot to tell you that you have given me the greatest idea of “Networking”. I know Adrienne Smith is already doing this. But it didn’t really sink in my head til after I talked to you on Facebook. I’m going to start implementing on the post of “Bloggers of the Week”. Include 5 bloggers a week. Adrienne does it once a month. But now I have a reason to post at least 2x a week. What do you think?

    Anyhoo, thanks for inviting me to read this today. Until later…

    Cheers,
    Angela

  • Don,

    This is a fantastic article. I totally agree that SEO is not what it used to be– I always try to do some on-page optimization but my expectations are really not that high. It’s all about networking and putting yourself out there– not to mention a whole lot of being in the right place at the right time.

    You clearly know what you’re doing and the guy in the video… not so much. =)

  • Seriously?? You can’t just write content and Google will find it?? Damn!!!!!

    All your points here are spot on Don. Content needs to be written, be of value, be shared and gain interaction. Google needs to see that the content is being appreciated by others before it is going to send readers your way.

    The more time and investment you put into your blog, the more you will start to stand out. The more you stand out, the more Google will notice you. It’s a never ending cycle….but one that won’t just happen by hitting that publish button!

  • Hi Angela,

    I don’t think that person was really trying to steal my client. I think they believe that WordPress is the only acceptable blogging platform out there and they are very false on that notion.

    The results have nothing to do with the platform as I outlined above.

    It was just really, really bad advice from someone who really doesn’t know what they are doing. It’s so important to continually be reading and learning in our industry because the norm today won’t be tomorrow.

    You can see what’s coming once you get a handle on what’s happening. I am willing to be in 5 years from now WordPress will get squeezed out of its position unless it changes and gets easier to use. They have lost nearly 25% market share in the last two years alone as younger developers who do not have comfort zones transition to newer, easier platforms to use.

    Change is inevitable and as professionals in a technical field we have to be able to see the trends that are developing and what could happen in the near term and in the future or we risk becoming archaic like the man trying to help my client.

    It’s easier to keep your clients when you can articulately explain the technology and what the real problems are that will help them. Then they can make informed decisions.

    His problem has been that he has changed his sites and technology several times with the same results over and over.

    I knows that what he has done is not working, so when someone can explain logically to him why that’s the case, we can more to implement and execute the right strategies to help him.

    I hope you have an incredible day Angela. I always love seeing your work and when you visit my site!

    I hope you have a great day!

    ~ Don

  • Hi Brittany,

    Thank you! It’s good to do on page optimization. It helps us keep our sites flowing well and easy to read. I agree with that wholeheartedly.

    But, to your point it really is all about networking and building relationships with people who in turn will pull Google along at some point in the future, lol…

    LOl about the guy in the video…. I try… 🙂

    I hope you have a great finish to your week!

    ~ Don

  • Hi Catherine,

    Nope, painful isn’t it? LOL…

    I’m still amazed at how many people are still out their promoting that all you have to do is write good content. That is so previous 2009…

    You said on thing that is the best summary I’ve seen to date: “Google needs to see that the content is being appreciated by others before it is going to send readers your way.”

    That is a great quote!

    I’m going to hit the publish button on this comment now. Perhaps it will be enough to satisfy Google? Probably not but we can try, right?

    Have a great finish to your week!

    ~ Don

  • Ha ha…maybe Google will see it and then gives us both extra brownie points…lol.

  • YEA!!! I could use some free traffic from earned Google love, lol… I’m sure you could to?

  • Hi Don,

    Great post! Three things in particular jumped out at me, so I’ll tackle each one by one:

    “He was told by another company that his problem was he was not on WordPress. Other than that, they couldn’t tell him why he wasn’t getting traffic.”

    Wow. Well, as you know, I’m pro-Wordpress. But a business is either ignorant or flat-out lying if they say your PLATFORM matters one iota in regards to traffic. As you said, Google doesn’t care which platform you use. They just don’t. And speaking of Google…

    “It’s dangerous in my opinion to leave your website traffic up to Google.”

    Yes. Yes it is. I refer to this as “putting all your website eggs into Google’s basket.” Diversify, people! It’s good advice with your investment accounts, and it’s good advice with your website.

    If you rely solely on organic traffic from Google, you are at Google’s mercy. It’s no different than having 100% of your retirement portfolio in REITs when the housing bubble burst. You’ve got to spread your risk around. Get traffic from Google, but also Twitter. And Facebook. And Google Plus. And for goodness sake, build up your mailing list! Then you’re not reliant on anyone or anything (except your mailing service provider).

    “Share with any bloggers included in the article via social media and / or email.”

    This probably doesn’t surprise you, because I’m sure you experience the same thing, but several times over the past month I’ve stumbled across a post which linked to me, but I had no clue. The blogger hadn’t tagged me on Twitter or Google+, and they hadn’t emailed me.

    No, they were relying solely on WordPress to “ping” me.

    If you’re mentioned a blogger, definitely let them know. Because they might not know!

    Awesome stuff, Don. Per usual.

    Hope you’re having a wonderful week!

  • Emmanuel Cudjoe

    Hello Don,

    I was like; is this guy normal? Hahaha! How on earth will someone attribute a site lacking traffic to the usage of a CMS?

    The most important thing when it comes any site is promotion. Building a brand without promoting is like standing in the dark and winking at a lady. You know what you’re doing but no one else knows what you’re doing.

    This is a great piece as usual. Emmanuel is my name and kabenlah.com is my blog. Hahaha!

  • Hi Don,

    It’s really scary to think that there are people out there, presumably earning a living from it, but giving such completely bad advice.

    Thanks for such a comprehensive and actionable set of steps to follow to improve traffic.

    I was also interested to read your thoughts on WordPress in your reply to Angela. Wow!

    Have a good weekend, Joy

  • Hi Joy,

    I agree, it is scary and it’s frustrating. It causes confusion and chaos to those who don’t know. That’s why it’s so important that we have great relationships with our clients that initiated with competency and confidence, and that we continue to affirm and re-affirm it.

    Angela is one of the kindest people I’ve gotten to know. She is an amazing person and very talented at what she does.

    Thanks for stopping by and I hope you have a GREAT weekend!

    ~ Don

  • Hi Emmanuel,

    You never know… lol. Normal is relative, right?

    Promote, promote, connect, give value, and share other peoples content with your audience inside your blog and via social media.

    It’s amazing how people want to help when you help and bless them.

    Networking really is the best way to go!

    Thanks for stopping by Emmanuel!

    ~ Don

  • Hi Kevin,

    Thank you so much for your feedback!!!! You’re awesome as usual and I so appreciate your comments.

    I really feel strong about what happened, could you tell? LOL…

    I really love what you said in your comment: “If you rely solely on organic traffic from Google, you are at Google’s mercy. It’s no different than having 100% of your retirement portfolio in REITs when the housing bubble burst. You’ve got to spread your risk around.”

    I actually think the best way to explain Google is to say they are reactive. They have to be. They are reactive to determine the quality and authority of a link and a website. Therefore, it takes time.

    You have to be proactive to promote, network, and create the opportunity for a website to build its backlinks the right way – in such a way that no matter what Google does it isn’t dramatic or devastating to our websites.

    Thank you again so much Kevin!

    I hope you have a great weekend.

    ~ Don

  • Awesome post Don!

    Although this is my first visit to your excellent site! It’s definitely not going to be my last! I’ve only read two posts so far and I feel like I’m back in school!

    Because my brain is racing and exploding with some really fresh ideas for some really good blog content and short “how to” video content as well! Thanks!

    BYW, I too recently recently read Enstine’s totally excellent post on his 9 reasons for not returning to your blog.Mighty good stuff!

    And it had me laughing as much as it was educating me as well! And even though I’ve yet to read Rebekah’s recent post, now I definitely will! Since you mentioned it.

    And study Stephanie Frasco’s teachings as well. You’ve covered and shared so many excellent points in this post!

    And truly giving me a ton to think about! Wow! Thanks so much!

    I often do a brief video once or twice a week about proven resources and I will definitely do one featuring your site and expertise!

    Thanks Don! Take care and continued success! I just enrolled in the University of Don Purdum!LOL!

  • I’ve only ever used WordPress as a CMS Don but as the saying goes, a bad workman always blames his tools. Or at least that’s what your client appears to be doing and looking for a scapegoat.

    WordPress or any CMS, is just that though, a tool. It’s what you do with it that counts. Writing great content’s a good start but even that won’t necessarily bring Google glory. As some people have said, you have to earn Google’s trust as much as you do a reader these days.

    Putting your eggs in one basket and relying on Google is too risky. Referral and social media traffic as well as direct also are equally important. Rely on one thing and you lose everything, diversify and if anything goes wrong, you have the others to back things up until you can sort out any problems.

  • Hi Tim,

    My client is actually completely innocent in this one. It’s a company who is using very bad sales tactics either out of ignorance or intentional stupidity.

    I agree, it’s just a tool and is only as good as you use the tool. In this case, what needs to happen is a combination of blogging and then marketing and promotion. But a few things have to happen in house first and then it will all get sorted out.

    I’m glad I’m not the only one who isn’t interested in putting all my eggs in one basket, lol… I’m running into a lot of good and smart people the last few months.

    I hope you have a great evening and weekend Tim.

    I’ll be over to visit your site soon!

    ~ Don

  • I’m sorry Don! I did read that it was a company using bad sales tactics not your client at fault. Although it does sound as though they also expect to get success from their site without doing much work! I guess that’s where you come in to educate them :-).

  • Hi Mark,

    So glad you found our site and I’m grateful for your comments!!!!

    What is the link to your blog Mark. I would love to visit your site and read what you have going on.

    Each link I posted here was extremely valuable to me and this article, and anytime I can share another perspective on a subject I like to bring others in on it through their writing.

    It’s a great way to connect, network, and bring value to everyone.

    Thank you so much for your kind words and I look forward to connecting with you through you blog as well!!!

    I hope you have a great weekend!

    ~ Don

  • Hi Don!

    Thank you so much! I’d be extremely honored for you not only taking a look, but sharing any and all proven insights you notice on first glance!! At any rate, you can find me at http://www.youcanmarketonlinenow.com Thank so much!

  • Hi Don,

    I agree with you, the platform we use and the traffic we get or don’t get have nothing to do with one another.

    As you said, many people don’t even understand their own business, and they have no clue about building relationships either.

    Today I talked to one of my neighbors and asked her if she got into dog sitting as I’ve noticed that she’s got a different dog every weekend. She told me that she uses dog sitting to build relationships with people for her REAL business. Plus the dog sitting brings her an extra $200 a month, so who’s going to argue here 🙂

    Bottom line, this lady understood what it takes “thinking out of the box type thing” to attract more clients for her business. Online or offline we all need to do the same.

    Nowadays smart business owner got it that it’s all about building relationships. Nothing better than that!

    Here is my two cents on this Sunday afternoon 🙂

  • Well this is pretty bad news for me, Don.

    Seems like what you’re saying is that in order to get traffic, I have to know what my business is about, know who it’s for, and then do the work to put together meaningful stuff for them. After all that, I actually have to find out where they hang out in order to let them know who I am and what I’ve got for them.

    Wow… so much nicer if I just write an article, Google puts in on page one of the search, and, of course, in position one while they’re at it. Then tons of people search, find my article, jump into my sales funnel and start buying my sales and services.

    But wait, in order for that to all work, even if I have a ton of traffic, I still have to know what my business is about, know who it’s for, and now I even have to set up the sales funnel which requires I know what I have of value that my visitors would want to buy.

    I guess there’s just no getting around the fact that if I want my blog to function as my online business, or part of it, I’ll have to roll up my sleeves and work my business.

    Of course, this is all tongue in cheek, but is actually the way far too many people see their blog. I’d have to say that the majority of clients who ask me how to increase their traffic, don’t even begin to know what to do with it anyway.

    But for those who do, then you’ve given some good suggestions here to get the ball rolling. I like to tell folks, you don’t have to find traffic. It’s everywhere. What you need to do is jump in the middle of it so they know you’re there.

  • Hi Don – this is information every blogger needs and few, including me understands. As you pointed out in your post, we get advice from all kinds of ‘experts’, try to follow them all and end up just feeling overwhelmed.

    I know a bit more now than I did a month ago and so this this week i am going to go through all my information, sort it out, keep the relevant material, like yours and dump the rest. I imagine my information pile will be a lot smaller.
    Thanks so much for sharing.

  • Jacqueline Gum

    Lots of good stuff in here Don. Content is king, that’s for sure. And while one can’t ignore the mighty Google and put some thought into SEO, identifying your customer and marketing to them directly is something people forget to do! I think that your company’s service offers great direction!

  • Tim

    Well laid out and easy to understand post full of great advice Don. I have shared it with a friend who will derive a lot of benefit from it as well. As for me, I will make sure follow your steps and keep this one as a reference. This whole pursuit of Google love can be daunting so glad you highlighted it.

  • Hi Tim,

    Thank you for sharing my article and found it helpful. I try to keep my posts simple and organized. I appreciate the validation and kind words!

    I hope you have a great week!

    ~ Don

  • Hi Jacqueline,

    In my opinion the majority of folks spend way to much time focusing on Google instead of focusing on finding their target markets and connecting with real people.

    I remind people often that Google is reactive. That means we have to be proactive in getting their attention. However, we serve people not algorithms so we have to start doing a better job of connecting with one another and then allow Google to catch up with us.

    They will if we just do our part. Then we won’t have to worry about getting traffic from Google or losing it when Google changes the rules because we are playing by the rules of engagement and networking.

    It’s really the only right way to go in my opinion.

    I so appreciate your kind words.

    I hope you have a great week Jacqueline!

    ~ Don

  • Hi Lenie,

    I’m so glad to hear that you are going to go through your materials from the experts and take what applies to you and throw the rest out. What worked for them will likely not work for you.

    They are unique, just like you are, and they have their own voice that people connect and resonate with. In the end you can reach and chat with your community in a way that the supposed experts will never be able to.

    That’s really a hard thing to learn but a necessary thing to do.

    Thank you your comment Lenie! I hope you have a great week.

    ~ Don

  • Hi David,

    I LOVE, LOVE, LOVE what you did here!!! Fantastic!

    Unfortunately, it’s not just their blog they treat this way, it’s how they treat their marketing and whole business. Anything that gets in the way of them making “money” as quickly and as easily as possible is an inconvenience.

    And they wonder why they are always struggling?

    You are so right, traffic is everywhere! I’m embracing our words and using them, lol…

    Great post David!

    ~ Don

  • Hi Sylviane,

    Your neighbor is brilliant! What a great way to get to know your prospects. It just goes to show you that there are a lot of ways to get to know and identify with people.

    I love out of the box thinkers. That’s why I don’t subscribe to listening to “experts” very often because they just trap us in the box with how they did it.

    But their experience is not mine, nor should it be. I feel that we need to be working on finding our own voices, perspectives and in our own personalities.

    It’s all about relationships, not techniques. We have to stop focusing so much on techniques in my opinion.

    Great comment Sylviane. It’s always a treat when I see you on my blog!!!

    ~ Don

  • I have been on the internet since the early nineties. Your tips are right on on. I was spending over $145,000.00 a year for SEO. The problem was that they company had no idea what I was selling. When I decided to change the game and do it myself, my site increased in traffic. I have designed my website many times since it first went up, but I have the control of the content, meta tags, desricptions, etc.

  • Hi Arleen!

    Wow! That’s a lot of money every year for SEO. You are the ideal person that I’m referencing. I’ve seen that over and over again.

    How do you get results when no ones understands how you relate to the audience or maybe even what you do or sell?

    I hope that with the change in direction you took you not only saw an increase in traffic but also conversions?

    Great post Arleen!!!!! Thank you for sharing!!!

    ~ Don

  • You don’t get the results when someone has no idea what you are doing. I wish I had saved some of things that they would write on a page. My traffic increased and also conversions. It is more not traffic that has been built from the interenet, it is now word of mouth and the use of social media. All needs your personal touch.

  • Hi Don; I think I had it easier for a long time because worrying about the technical was beyond my control and i could admit it. I didn’t have the skills to make major improvements myself, and I didn’t have the funds to hire someone to do it. so i concentrated on who am i, what service do i provide, and who are my ideal clients. I did find out that the pool was much bigger than I thought. I started with carnivals fun fairs amusement parks family entertainment centers and party rental companies only to later realize i also needed to include food and game concessionaires zoos and aquariums pumpkin patches shopping malls ski lodges and to some extent even shopping malls and major retail locations. all of these people may have interest in buying or selling amusement equipment. now i need to go back to those basics and apply them to the new site as the blind blogger inspiration and motivational coach or speaker. thanks for sharing this post, max

  • Hi Max,

    That is really awesome!!!! I love that you jumped in took control and really focused on the areas that are important anyway.

    While the technical is good and a site needs to look great, etc; if it says nothing, means nothing and helps no one it is of little value. Right?

    So you did the hard work of creating your business and then you worked on your site. That’s the way to do it!!!

    It’s amazing how you can find new target audiences when you open your mind to all of the possibilities.

    Well done Max!

    I hope you have a great holiday weekend!

    ~ Don

  • I agree with you Arleen. It’s the personal touch!!!! Something a lot of people have gotten away from with automation. Automation is only good to a limiting point, especially for small business owners. We really make a difference when our audiences have access to us.

  • I really like your points about knowing your business/clients and how SEO will start working if you’re taking the appropriate steps first. You give me hope for my own site!

  • hi don’ well i like to think of it as the benefit of having creativity and doing hard work instead of having cash. I think there are too many temptations from online courses, website designers, and others. You have to know yourself and what your company will be first. and as for targeting customers its odd. I read a lot of posts bout picking a narrow niche only to read more about niches so narrow that no one cares about them. You can be in a crowded market as long as you have your own voice and offer something different from the competitors. for my amusement equipment sales site its my use of social media and my encouragement for clients to list multiple full sized photos and videos. I also write or help write their descriptions. I probably won’t take much time off. that’s us bloggers. 🙂 i wish you a happy weekend, max

  • Blogging effectively really is much harder than work many people at first realize, which probably also is indicative of why there are so many abandoned blogs out there. Now that I know more about SEO, I’m able to marry good content with searchable topics, but it definitely takes some getting used to.

  • Hi Meredith,

    Thank you for the kind words! It’s a true statement. Google is reactive so if we are proactive then we give them a reason to work on our behalf.

    You have lots of hope Meredith!!!!!

    I hope you have an amazing Labor Day weekend!

    ~ Don

  • Most people who get into blogging think it’s easy… then they start to realize there is much to learn and do. I do believe that’s why so many don’t stick around. I get that content is king, good well written and on point matters. identifying who our customer is and then marketing to them isn’t easy but oh so necessary. That is something I’m still working on… sigh!

  • I believe that connecting with your audience with good content is key to making a successful blog.

  • Hi Jason,

    I agree that is one small part of it. But how do you find the “right” audience, engage them, give them reasons to come to you… etc? There is a lot more to a successful blog than just good content.

    Do you agree?

    I hope you have a great weekend. Thank you so much for stopping by!!!

    ~ Don

  • Hi Susan,

    I think you’re right! But I think it’s even more than that because I’ll bet they also are struggling in their business whether they are aware of it or not.

    No successful endeavor happens with pure luck. I love the quote that says “Luck is what happens when preparation meets opportunity.”

    In our businesses that preparation is what I outlined above, and it’s hard work that the 95% of the people won’t do because they either don’t know how or their priorities are in the wrong places.

    But you know what happens when you build a foundation on sand? And that’s exactly why they stop blogging.

    They have no purpose, strategies, goals or objectives – absolutely no plan whatsoever to guide, measure, and evaluate from.

    When you know who you are marketing to and why, it’s a lot simpler!!!!

    I hope you have a great holiday weekend Susan!!!

    ~ Don

  • Hi Jeri,

    I agree, at first it is hard. Especially if you don’t have a plan and don’t know what your purpose is for blogging and for whom you’re blogging.

    It’s all about creating a community of raving fans. If you’re not doing that it won’t matter how great your content is because no one will even know it exists.

    Google is reactive, so we have to be proactive and build our community that is valuable so that Google in turn can do their thing. That’s assuming Google is important to you.

    Thank you for stopping by Jeri! I hope you have a wonderful holiday weekend!

    ~ Don

  • You’re right. Those steps you listed are part of the progress for having a successful blog.

  • Hi Don,

    Well, I don’t really know what the exact factor that determines the success of a blog or not, but that I believe is if you want to succeed in a field, then you must have passion in doing it. 🙂

    Furthermore, perhaps you can tell the original and useful content, build relationships with other bloggers, be diligently to promote your blog on social media can also be very helpful.

    This is the first time I visited here, I found you in kingged.com.
    Thanks for sharing, Don. Nice one 🙂

    Regards,
    Nanda

  • Hey Don,

    When I first was told to switch over to WordPress I was told the same thing. But their reasoning was that you could do on page SEO that would attract the search engines for each post you wrote instead of just the main home page. That’s why Google loved it so much. But anyone with a brain would know that if your content isn’t worth finding or you’re not promoting it properly then it doesn’t matter if you use WordPress or not.

    I have people ask me all the time how I’m able to get so much traffic to my blog. Now I can sympathize with people who don’t look at themselves as writers because it’s harder to “find your voice” and where you belong I believe. It took me quite some time myself to finally get some traction with my posts.

    But guess what! It’s not all about that now is it. Sure, we can write some content but those just waiting for people to show up are the ones that are frustrated by this. Did they really think that all they had to do was write it, share it on the social networks and then sit back and wait? Okay, I guess they did or they wouldn’t be having this issue.

    They do need to know their business and what they intend to accomplish because just writing to write won’t really get them to their final destination.

    Great share and explanation Don. Hope this helps those still in the dark!

    Hope you had a great weekend and as you can tell I’m pretty behind with everything but hope to gain some traction soon.

    Thanks Don and enjoy your week.

    ~Adrienne

  • Hi Adrienne,

    I’m behind as well. Gotta love playing catch-up, right? lol…

    I do believe that several years ago WordPress was a great platform for SEO and it made it simple at the time compared to what was out there.

    But today, it really doesn’t matter what platform you’re on. It matters what you have to say and how well you’re getting those you want to say it to on your website or blog to read it.

    I like to tell people that Google is reactive so that means we have to be proactive. Build your community the right way, gain the right backlinks along the way, make your content relative, interesting and compelling and then the truth is it will take care of itself.

    Now, if you want to spend money to drive traffic no problem. So long as you realize that when you stop paying it all goes bye-bye.

    But if you know your business and your audience, they will take care of helping you drive traffic in a relatively short time. in most instances.

    Just to play on what you were saying; yes, people are that naive. But to be fair there are people out there telling them how to create a passive income from blogging without telling them what it’s going to take.

    I hope you have a great week and I’ll be on your site soon enough so that I can be sure to give your articles some love!

    Have a great week!
    ~ Don

  • Nanda,

    Thank you so much for stopping by from Kingged. I love that site!!!!!

    The beauty of success is that you get to define what you want it to look like when you set-up your goals and objectives.

    But you’re right, you have to have passion for what you’re doing! It will show and others will want to get on board and help you with comments, shares, and engagement. In turn, you can do the same for them.

    Reciprocity is an amazing thing when done right and with a good heart!

    Thanks so much for stopping by Nanda,

    ~ Don