What Do You Want to Be Known For? Create an Online Experience and Make More Money

Author : , Date : October 23, 2014



Everyone wants to be known for something. In the business world we call it branding. When you think of any one company you think of something either consciously or subconsciously that tells you if you want to go into a store or not go into a store, visit a website or stay away, or if you’re going to buy or not buy.

What you think of is related to how you perceive a company through the experience that they give you?

Companies each year spend millions of dollars just on branding and trying to create an experience for you both offline and online.

Offline that could be in the form of:


  • A logo
  • Color schemes
  • A store layout
  • Types of products they offer
  • Quality of products they offer
  • Price points of products they sell
  • Quality and training of the staff and how they interact with you


Think about it for one moment. When you think of the following stores you have a perception of their brand and they are all different:


  • Mercedes vs Ford
  • Sears vs Macy’s
  • Walmart vs Kmart
  • Tiffanies vs Dollar Store
  • Spencers vs. Hallmark
  • McDonald’s vs. On The Border


It’s easy to identify a brand offline and think through what makes them different. Online it gets much harder to do.


For one you only have a few seconds to make your initial impression and second in order for people to create in their minds an identity that is your brand and in order to do that they have to experience you repetitively.

It’s more than looking at your logo and your layout, it’s the whole package. It’s the process of building competency and trust and helping people begin to understand who you are, what you’re about, and how you can help them.

In my opinion, people tend to get stuck on the wrong things when it comes to creating a unique experience online that gives them a reason to keep coming back.


2 Ways Not to Build an Experience That Tells People What You’re Really About


I’m going to propose a few ideas. Some of them may be controversial and some you may flat out disagree. You may think I’m nuts for what I’m about to share. If so, I would love to read your ideas in the comment section below.


Don’t Rely on Your Web Designer to Create Your Brand


Don’t do it! Don’t rely on your web designer. I didn’t say don’t listen to their input. However, some web designers are really good at making it look like they know it all when it comes to helping you build a website or online presence.

Let’s get real for a moment and if any web designers are reading this article I hope you’ll jump down and comment.

For one, web designers are not generally business people. They are creative types who have been trained and shaped by one industry that is disconnected from the rest of the business world. Unfortunately, IT people, graphic designers, coders, social media and search engine optimization freelancers are generally in the same boat.

Web designers don’t take the time to learn how to build and run businesses very often. They learn how to use color pallets and layouts.

Have you ever had a web designer talk to you about your market, competition or industry? Has one ever sold you on understanding what’s happening in your market or industry and offer you suggestion on how to better connect with your audience by solving their problems because they researched your company and talked with you from a business point of view before making recommendations on your website?

Probably not, in fact most sales meetings go like this:


Web Designer: What would you like in your website?

Company: I researched these company websites and I like this, this, and this

Web Designer: We can do that… I will charge you $x.xx

Company: Great, when do we get started?


This is how we get business websites that don’t create an experience or unique brand, don’t say anything or mean anything, and very few people really visit it or stay on it very long. Building a website and doing it right is hard work. It can take months and lots of planning and hard work if it’s done right.

Website designers by far and wide are not business people and are not trained in understanding your business, marketing, or how to help you. They are trained in WordPress, coding, CSS and a few ideas of how make your website look great.

They are creative types who can make a website look nice and not say anything.

It’s not their job to help you decide what goes into your website or how to create an experience. That’s up to you. It’s their job to create the environment or conditions so that you can decide how you want to do that.


Don’t Rely on Yourself to Create Your Online Brand


How many of you have created a website and love the results you’re getting? That’s what I thought. Very few do. Check out this video… I have personally experienced conversations just like this one:


Everyone wants more traffic, more prospects and more customers from their websites. Everyone wants more with less.

By less I mean:


  • Less effort
  • Less work
  • Less thought
  • Less strategy
  • Less intentionality
  • Less time


But we all want more results. Think about it for a second. Does it really work that way?

You may spend a lot of money to create a tool that stinks in the eyes of your website visitors who are your prospects.

At that point does it really matter what you think if they don’t like it?

Every year I work a few companies who think they know more than they really know.


“Here is what I want, give it to me!”


Okay… I give it to them and in a few months they are not happy and guess whose fault it is?

It’s not MINE! It’s yours!

You thought you know it all. You know layouts and navigation and how to create an experience for people because you looked at five of your competitor’s websites. What if they got it wrong? Yep, you created one your visitors didn’t like or couldn’t understand how to quickly and easily get what they wanted because you didn’t think about it, you just took ideas from others and didn’t think it all the way through.

The truth is you don’t really know how to do this because it’s not what you do. That’s okay, there is nothing wrong with that at all.

I don’t know how to put up dry wall, paint the right way, replace the engine in my car, fly a large airplane, run a crane, sell perfume and makeup, install windows properly, run a soundboard…

Why should I pretend if I hire these people that I know more than they know?


What Should You Do to Create a Great Online Experience for Your Website Visitors?


I want to propose a few quick of ideas of what you can do to create a great experience that helps earn the opportunity for business through your website.


Be Yourself and Stop Copying Others

In a recent article titled “Dare to Be Different and Reach More Prospects, Buyers, and Earn Raving Fans”  I started the article by saying:


“The internet is full of articles by different people that all say the same thing in a slightly different way. Just browse the marketing blogosphere and you will discover titles that have similar headlines like “7 Ways to…” or “Five Ways to Gain a 1,000 Twitter Followers?”

After a while, it all starts to look the same. It’s as if we are taking other people’s content and just re-writing it as our own. No originality, thought or uniqueness.” ~ Don Purdum


How do you learn to be yourself when everyone else around you is telling you if you want more traffic you have to copy what others are doing?

Okay, they don’t say it that way, but it’s true. I was reading an article the other day that literally said we ought to follow the influencers who are writing topics that get lots of comments and social media engagement because they know what people are looking for and want information on; and then write on the same topics they are writing on.

REALLY? Are you serious?

What if that’s not your expertise? What if you don’t know anything about it? What if you don’t care?

Why are you chasing traffic?

You will never truly build a following that is loyal if they keep finding the same topics re-written again over-and-over.

Stop doing that and find your own unique voice.


Being Different Will Bring Results That Will Speak For Itself!


You are your brand! You are what makes you different, interesting, relevant, compelling and worth following.

I’m living proof. Since April of this year, I’ve been blessed to create relationships online with many influential bloggers, business people and speakers that have created some amazing opportunities for me. It didn’t happen by accident!!!!

Just the other day Enstine Muki dedicated his blog to my influence on his thinking in his article “3 BAD reasons why your business Stinks and Sinks!

I’m mentioned weekly in one way or another in several blogs of how I helped someone and Is share the links in my Saturday morning roundup called “Marketing News from Those in the Know”.

And, people tell me in the comments of my blog how my articles help them. Here are a few samples taken from recent of how I resonated with them:

“Not only your posts ideas are unique but most of the solutions you suggest in your posts are not stereotyped. This has become your brand if someone has to get anything amazing he just needs to visit your blog and find some awesome stuff.” Mi Muba, ~ Be a Money Blogger


 “If we hadn’t already had a delightful phone conversation Don, this blog post would have inspired me to phone you!” ~ Deborah Tutnauer


“Don – your message is loud and clear here and I appreciate that.” Jane Sheeba – DoSplash


“Don! I love it when blog posts give action steps that can be taken right now to make a big difference. This does just that. It’s clear, thorough, and sound advice. A MUST read for business owners.” Angela Brower-Hobbs


“Don, the other day I was talking about how great a guy you are and how glad I am to know you. I feel that you are going to be invaluable for my own site” Sylviane Nuccio


If you read through the blog comments I get on all of the articles, you will find these themes over and over again.

Does it really get any better than this?

Do you think that people who are making money from their websites, no matter if it’s direct or indirect, are doing so because they have taken someone else’s voice and viewpoint and made it their own?

How many music stars have built long lasting, sustaining, profitable careers by singing other people’s music? Music is music in some ways, right?

If you listen to certain genres you know U2 immediately when you hear them. How about John Mellencamp, the Eagles, Lynyrd Skynyrd, Maroon 5, Madonna, Blake Shelton, Carrie Underwood… I could do this all day long.

Each one has created their own unique brand that has defined them and we love them for it!


Do the Hard Word Inside Your Business


Whenever I look at a small businesses website I can tell you immediately who is in touch with their business and who is not.


Because their messaging is clearly thrown together just like the rest of their marketing and presentations.

It’s clear that they never worked on their business.

Here is a hint and of how I prospect at a networking event. Most networking events allow a 30 or 60 second introduction to your business. The minute I hear:


  • We do…
  • We sell…
  • We offer…


Or anything like that, I know the business owner has not invested the time in seeing their business from the public’s point of view.

They have never taken the time to:


  • Learn what business they are “really” in. If you’re in the plumbing business you’re not in the plumbing business. You’re in the get the house clean smelling business, lol… or anything other than plumbing. Your homeowner doesn’t care that the pipes are too small they only care that the house smells or they have no water because a pipe burst.
  • Learn what problems you “really” solve. You probably don’t realize it, but you have in all likely hood hundreds of practical, real world problems you solve for your customers. They way they think about it what you do is probably very different than how you think about it.
  • Who do you solve the problem for? It’s not everyone I assure you. Not everyone wants “you.” I know, I want everyone to like me as well.
  • How do your products and services serve as a solution to their problems?


Now to the hard part…

When it comes to creating your brand how do you help people identify with you via your website where you only have a few seconds to make your first initial impression?

This is where defining your purpose for marketing is critical. You have to know “why” people are on your site and “why” they might buy from you.

From there you create multiple strategies, measurable and specific goals, and objectives (also known as tasks) to fulfill the strategies. (I talk about this more in my article titled “What is the Real Reason You are Not Getting Traffic to Your Website?”)

You have to create a reason for them to contact you and that is called a Call-to-Action. You do that via text, image or video. I’m going to do that for you in just a few paragraphs.


Once all of this is done, then you can start laying out your website’s look and feel, its sitemap (that’s like a flow chart that shows how one page relates to another), its content and pages.


How Do You Create the Right Content?


We have a coaching program that walks you through this process step by step by asking you to first work in your business.

We work with you to help you answer the questions above and then create a package you can use to develop your content.

There are a lot of benefits to this program for not just your online marketing but in every aspect of your company:


  • Learn what business you are “really” in from a marketing and messaging perspective.
  • Learn how the public perceives you.
  • Identify specific target audiences.
  • Learn all the problems you solve from the customers point of view.
  • Learn how to better communicate with you target audience as they learn your language (both online and offline).
  • Learn how to position your products or services as a solution to your client’s problems or needs.
  • You will have enough information to build content on your website that will benefit the site visitors.
  • You will have loads of helpful information to help a copywriter, social media or search engine optimization company know and understand your business.
  • Changes to your messaging company wide through print marketing materials, networking, or if they use other online media like social media, press releases, blogging, and more…


If you’re not getting the results you need or want, then you already know you have to change what you are doing.

If you don’t work on your business you are putting your business at risk and you limit yourself to competing with your competition strictly on price.

What do you want to be known for? How do your prospects perceive you and what reason do they have to buy from you when they come to your website?

Do you have anything meaningful to say to them that affects their world and helps them be better at what they do so that they can sell more and make a positive difference in the world?

If you want your website to work for you, you have to work for your website. You have to give them an experience through how it’s built and what it says that they can identify with and keeps them coming back for more. You have to be interesting, different, relevant and compelling to THEIR context if they are going to reach out to you and buy from you.

Here comes my call-to-action; If you don’t know how to provide an experience for your website visitors that gives them a reason to connect with you and then buy from you click here to visit the Begin Here page and learn more.

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Don Purdum

Don Purdum

Don works with businesses to help them discover who their customers are and what business they are "really" in. He is an award-winning blogger and branding / marketing consultant.
Don Purdum
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36 thoughts on “What Do You Want to Be Known For? Create an Online Experience and Make More Money

  1. In the SEO field, it’s actually pretty hard to not meet “Here is what I want, give it to me!” people.

    The next challenge is to actually explain what it is that we do. Like you said, you need to know what market you’re really in. I’ve still yet to have a fixed answer for that when I get asked because I’ve experienced both sides of the coin, a client that doesnt know about SEO and one that knows and got burned already. So it depends a lot on the people I talk to.

    I totally agree with what you said in terms of branding. I based my whole site around a single design goal and branding, including the name. Hopefully, it can become a recognized brand in the future like yours Don.

    1. Hi Dennis,

      We are all about creating experiences! I hear exactly what you’re saying. Our biggest job at the end of the day is educating people. That means we have to work harder than our competition to know what the trends and opportunities are out there.

      It means being highly competent!

      I really believe competency solves the problem for us as we educate those that don’t know or understand SEO, in your case, and those that have been burned by bad companies.

      If we can walk them through the options and give them an idea of what they can expect because we have taken the time to create strategies, goals and objectives for our prospects then we can create a dynamic, engaging and profitable experience for both ourselves and our prospects and clients.

      I appreciate your comment and I’m delighted to read that you are working through these issues. It’s critical for success in your industry!

      I hope you’re having an awesome week Dennis!

      ~ Don

      1. Yeah, but it does get tedious 🙂

        Especially when you make it really simple to understand but they wont listen because they feel like it’s technical (even if you haven’t said anything technical) LOL!

        PS. I linked/mentioned you in my latest post. You’re an inspiration Don. Keep up the great work!

        1. I get it. It used to drive me crazy after I explained something the third time and then they would come back again with the same thing. UGH!!!!!!

          Thanks Dennis. I’ll check your post out asap!

          ~ Don

  2. Hey Don,

    Great article here.

    You advice is top notch. I don’t have a web designer at the moment, but if I did, I sure wouldn’t let them build my brand for me. I remember my friend wanted to go into an online art business and he went to a web designer and that scenario you shared, was exactly what happened. My friend ended up still having to learn everything himself.

    You really threw me when you said not to rely on ourselves to build our brand. Because I was thinking who else is going to build it?

    But the points you raised is so correct. And what’s also correct is that we should be trying to create a great online experience, Which is what I try to do with each post I come out with but I know there’s more I can do. You’re a great example of someone who is really their own brand and you really inspire me because of that.

    Superb post, Don. Keep on being you and keep up the excellent work.

    – Andrew

    1. Hi Andrew,

      You would be surprised at companies expect of a web designer and what web designers are willing to do that are outside of their skillset.

      Web designers are web designers, not marketers.

      It’s really the same principles when it comes to relying on ourselves. We may know our businesses really well, but we have no idea of how to communicate to prospects, consumers and how to use technology to reach them.

      Simply put, we really do need help. There is a reason why a massive company like Coke or Southwest Airlines hires consultants to help them with what they don’t know.

      Our mistake as small business owners is thinking we know it all.

      It’s great to see you and I’ll be by your site shortly.

      Have a great week Andrew!

      ~ Don

  3. Hi, Don,

    I completely agree with what you’ve shared here today, and especially on ways not to build an experience.

    It’s definitely not up to a web designer to be involved in deciding what a brand should be or how to communicate the experience you’re wanting to provide visitors – these are all site owner decisions.

    They are executers, that’s it. The thought process and implementation should be fully drawn out for them to code elements in place only.

    Interesting video, was well done, I think.

    Actually, my opinion is that it STARTS in the Inbox (as so many of my readers have reached out with questions.)

    Yep, being in tune with your readers and subscribers is achieved by actually being willing to be accessible and respond to each and every question or comment they send. I’ve had this policy from the beginning and no matter how busy I get or how much my income increases, I will continue to do this.

    It benefits everyone, and helps me to give my readers/subscribers what they’re seeking and also keeps me abreast of what the biggest problems are that they’re facing. Love what I do!!

    You’ve written a good article, Don, and I’ll be sharing! 🙂

    Talk soon,
    – Carol

    1. Hi Carol,

      Thank you for your comment and the kind words!

      Building an experience takes thought, initiative, time, and hard work. Unfortunately, most don’t know how to do it right but read enough to become dangerous and only end up hurting themselves.

      It’s like a programmer trying to build a house. They may get the use of software to help them design it, but when it comes to doing it they have no idea. They may use the wrong supplies, type of wood, understand how to lay a foundation, etc.

      They probably don’t have the manual dexterity, knowldge of how things practically come together, etc.

      In the end, they should have use the right person to help them because it costs more in time, parts and labor than getting an experienced skilled person who knows what he or she is really doing.

      Thanks so much again for your shares and comment Carol!

      I hope you have an awesome day!!!

      ~ Don

  4. Hi Don,

    You are right. Majority of the Web & Graphic Designers do not know the bottom line of business. That’s probably why there are lots of talented people who doesn’t do well when it comes to business because they just don’t know how to do business. Period.

    Sometimes I think of Branding is like that show on TV — X Factor. What makes you unique which contain that X Factor? Of course, finding your own voice. Your own style. Your own music. Your own way of communicating with others.

    These are all parts of Branding what makes you stand out.

    Look at Psy, that famous singer in Korea. Didn’t he said after several years of singing he finally became a superstar overnight. On May 31, 2014, the video for Psy’s Gangnam Style hit two billion in views!

    But he’s been doing this, singing, for a long time before he found himself being unique that stands out the rest of the singer/performer in the entertainment industry. I think it’s the same thing with Blogging. You can’t be unique if you’re copying someone else. You have to speak your voice. Your own style. Your own way. Your own unique, unrepeatable self. Anyway…

    Outstanding post, Don. As always, I don’t expect anything less from you. Hope you have a very happy weekend with your loved ones and family.


    1. Hi Angela,

      Thank you so much for such a well thought out comment!!!!

      Creative types struggle with this inside their own businesses as well. But, they can learn if they want to. It’s like anything, maybe they just need a little help to learn what they don’t know.

      You can just about guarantee if they don’t know how to think through another persons business they probably can’t do it for their own either.

      Great point about Psy. It’s so true… many businesses will grow over time and one day it appears that they just arrived overnight to the public. But they didn’t see the hard work, suffering, toil, and pain that finally got them there along the journey.

      What an awesome comment Angela. Thank you for adding to the discussion!!!!

      ~ Don

  5. Hello Don!

    I can so relate to everything you’ve said in this post! One time I spent $12,000 (I can’t believe it either!) for a custom logo and training site for real estate investors that were signing up for my personal and business credit workshops. Do you know I had a real dream, vision for exactly what I wanted? Did I get it? No. I saw everything so clearly and they spent time with me, but they never did “get me.”

    We all know that if we truly serve our customers or clients, the money comes. If you want to be successful, you have to put their needs above your own. I’ve been in business for myself for over 30 years with no lingering complaints. I go the extra 2 miles to make sure they are happy. If I make a mistake, I set it right. I’m humble, I’m teachable, I am a student of life!

    So, you’re probably wondering what I did? I went back to doing all the content and designing myself. I’ve tried 3 times in my career to delegate the job of just designing my blog or website while I focused on the content and marketing. It never got done to my satisfaction. No one ever cared about my branding as I did.

    I sure wish I would have known you a few years ago. 🙂

    Great post, spot on, really excellent advice!


    1. Hi Deborah,

      WOW! Thank you for sharing your journey!!!! I stress to business owners and executives all of the time that you cannot outsource something as personal as your online experience.

      It has to be genuine, real and authentic. If someone else outside your company is doing that it will never succeed or be all that it can be in my opinion. For one, no one knows your business like you do or has the same commitment and passion.

      Now, that doesn’t mean you can’t learn because obviously you do and continue to. That’s AWESOME! But what you learn is what you have to figure out how to apply.

      Well, you know me now so if I can ever be a blessing to you please don’t hesitate to call upon me.

      Amazing comment Deborah. Thank you so much!!!!

      ~ Don

  6. Haha! Nice post Don!

    Love this especially with the video and the ‘dialog’ between web designer and client. Can’t help but to agree with all the things you wrote.

    Reminds me (so much) on the time I was finding a web developer 🙂

    Have a great weekend man!

    1. Hi Reginald,

      Wasn’t that sketch great!!!! I was on the floor laughing as I watched it. Anyone in any creative field dealing with people who are not creative types have been through that one.

      Sorry I didn’t get back to your comment sooner. I have out of town since last Friday on business and with family and just couldn’t get to the blog. I so appreciate your comment!

      ~ Don

  7. Hi Don.

    That was great. And I liked the sketch. I really felt for the designer.

    You made some good points about being unique, and also about the problems that we solve. We are our brand.


    1. Hi Nathan,

      Unfortunately, I’ve experience the realities of that sketch way to many times, lol… That’s why I created my system so that doesn’t happen any more.

      I appreciate your comment. I do hope to see you again soon!!!

      I hope you’ve had a great week. This last week I spent a lot of time travelling up and down the east coast of the United States for family and business and I have not been able to really be active on my blog or social media as I normally am. I almost always comment the same day.

      Thanks again for stopping by!

      ~ Don

  8. Hey Don

    First of all thanks for the mention; I am so happy to be mentioned here as the regular visitor of your blog. It is a great experience for me.

    Never rely on web designer to build your online experience. Can I convert it in a little abstract term. Never outsource your dreams to someone for making them come true.

    To create online experience as a personal blogger equally requires same thing but yes not at that much higher level. But once we take a first step then we can’t afford to stand still and must keep exploring more and more ideas to expand our market by diversifying our experience.

    Right content is actually the great or epic content. If it is not meant for those who we aimed at while writing it means we are willfully hitting the wrong target.

    Thanks a lot for sharing such a insightful post.

    1. Hi Mi,

      You are very welcome and I’m so grateful you’re a regular reader on my site. I do hope to offer a lot of ideas and perspectives that truly help business owners in their internet marketing efforts.

      I LOVE, LOVE, LOVE your comment: “Never outsource your dreams to someone for making them come true.”

      This is an absolute truth!

      Speaking of content, I wrote what might be a very interesting article today on the subject. I will look forward to interacting with you on the subject matter.

      I hope you’ve had a great week. This last week I spent a lot of time travelling up and down the east coast of the United States for family and business and I have not been able to really be active on my blog or social media. But, I’M BACK! LOL…

      Looking forward to being on your site shortly.

      ~ Don

  9. Hi Don,

    When I realized I needed an overhaul on my blog, before I knew you ((wink)) I had someone I was pretty close to do it for me. But I didn’t leave it all up to him…I was going to, but he said NO! Shocked and surprised he told me we needed to talk for a while. To make a long story short, we came up with solutions of branding.

    Now, your site screams Don Purdom!!! The go to guy that will not only just build something for you, but wants to know who you are and what kind of uniqueness you can put on the table. Now that’s the way to do it!

    I know exactly how you are doing your wonderful business and the key is you get to know the person well…engage with them and see what they are all about so you can build up their brand.

    If a new person comes on our blogs it takes a few seconds of time weather they will stay on it or not. This is why it is imperative to have all our “ducks in a row” From design to content.

    I can see that when you work with people you take the time to ask them those important questions that you need to know to help them along.

    Here is a crazy example: I was searching for a hairdresser when I moved. It was a difficult task until I met a woman who studied under a great man. She was showcased in many magazines. When we had a free initial consultation she asked me to show her the hair styles I loved but more importantly, the hair styles I despised. After an hour, I made an appointment with her. Now she is pretty pricey, but a true artist and worth the money spent. All I have to do is go in there and say “do your thing” because she got to know me.

    This example applies to all businesses when working with people. And I can see you are one of those great ones that do the same. The reason why people will work with you is because you take interest in them.

    Kudos to you! I surely will pass this along…sorry for the novella, but you got me going lol.


    1. Hi Donna,

      I so appreciate your post and the fact that you get me! I really believe we cannot help our clients until we understand them.

      That means knowing who they are, where they come from, their culture, history, and what makes them unique to their competition or to their customers.

      People don’t buy products… I mean to say they are going to buy products but the question is who will they buy them from?

      If we align with them, understand them and then communicate to their needs instead of our own we create the conditions that make it possible for people to buy from us and become loyal customers.

      I love your example. That is the SMARTEST hairdresser I may have ever heard of. Good for her and for you!!!!

      Glad I can always get your mind spinning!!!! I know you do the same for me on your blog.

      I hope you have an awesome weekend.

      ~ Don

  10. Hi Don,

    Well, that’s why I was saying that your advice will be invaluable for my new site, because frankly, I’ve never read articles like yours. People are in business, but they don’t talk about what it takes to really understand their business and being in touch with it.

    Actually, I don’t know that many web-designers, but I can think of only one that seems to understand their business and that’s not only creating pretty websites, but for the most part, I know what you mean. Those guys have no clue.

    I think that being different is the way to go, but if you remember when I wrote about my intention of merging my 3 blogs, I’ve got bombarded by “don’t do it” comments and only you and another person told me that it was possible. So being different is not always well received to say the least.

    I don’t have the knowledge you have, but I do have a vision for my site and when you said that it could be done with the right strategy, it really made me feel good, and I know that I wasn’t that crazy after all.

    Have a great weekend.

    1. Hi Sylviane,

      WOW! Thank you so much!!!! I cannot tell you how much I appreciate your comment and your kind words. I definitely have a number of opinions and ideas that come from ten years of experiences. Some good, some not so good and some I wish I could just take back…

      There is definitely a way to merge your three blogs into one, and still keep them separate. We just have to think outside of the box a little bit

      Have you ever seen a website where a company served more than one audience? Maybe a company that serves a residential and commercial need? On the homepage of their website it would give an option for a commercial audience or residential.

      When you click on the option you need, it takes you to a landing page that is essentially a home page for that audience. It has its own navigation and everything. Google even treats landing pages like this like home pages when meta titles and the page are built properly.

      It’s really not a big deal and I’ve seen it done a lot over the years very effectively.

      So glad I can help give you ideas of how you can do it.

      I hope you have an awesome weekend and thank you again for the very kind words!

      ~ Don

  11. Hey Don

    I’m not a web designer but I built my own site. It might not be as polished as some but I enjoyed doing it. I also wanted to learn more about CSS so it was a good opportunity to do that. In its own quirky way it conveys who I am.

    We had a sleepless night last night because my daughter woke up a few times. I was thinking on and off about your post on daring to be different. I started formulating ideas in my head and felt very excited about how I could move things forward on my blog. The trouble is I’m so tired today I’m going to have to wait another day to get moving.

    It’s not that my blog isn’t all me. It’s just that I feel like I’ve been reading far too many blogs that all sound the same and I’ve followed suit in what I write about. My Feedly account is full of all the same stuff and I can’t see the wood for the trees. When I first started blogging, I met so many interesting people and I’ve somehow lost focus on that. Time for a clear out of RSS feeds and a (slightly) new direction.

    Thanks for the inspiration!

    1. Hi Tim,

      You’re site looks good and for not being a designer you should commend yourself!!!!

      Good for you! I’m so glad my article inspired you to think through how you can be different, unique and relevant.

      I know exactly how you feel. I have a partially torn rotator cuff in my right shoulder and I haven’t slept for months. I get exhausted in the afternoons and have to walk away for a bit and then come back after a little refresher nap, lol…

      Oh boy, you’re trying to get me started again aren’t you? LOL… Way to many blogs are the same because of this really bad teaching out there in my opinion about following influencers and writing what they are writing because “it works” to build traffic.


      Why not write about what interests you and work to really connect with others and be original? I honestly don’t get it.

      Anyway… I hope you have an awesome weekend Tim!

      ~ Don

  12. Hello Don,

    If there is one thing about which kept me wondering was this interesting question you asked, why are you chasing traffic? What is the use of chasing traffic when you don’t know why their there in the first place?

    Moreover, being yourself is what matters the most as far as being an online guru is concern as you rightly stated.
    What do I have to say about Don and his blog? Don is an experience on his own and knows what he is doing and the blog unveiltheweb.com is an encyclopaedia on it own.

    Please do have a great day.

    1. Hi Emmanuel,

      Thank you for sharing your view and your kind comment! Chasing traffic is a no win situation that always leads us down a road of failure when we realize we are not earning new business or opportunities.

      Have a great weekend Emmanuel!

      ~ Don

  13. Hi Don,
    As usual, this is another blockbuster piece! The perceptive on online branding is revealing. A lot of small businesses are getting it wrong when it comes to online branding.

    Identity problem is often the cause of poor online branding. If a company understands what problem(s) they can solve for client then it becomes easier to create a “brand” around that “solution” they can provide. This is purely the genesis of branding.

    There are many things online businesses can learn from their offline counterparts. One is the ability to create a Unique Selling Proposition or USP on what it does to facilitated a prolonged branding!

    Online branding with a website is difficult but it is achievable if the right strategy is employed!
    I left this comment in kingged.com as well.

    1. Hi Sunday,

      I agree, many businesses are getting it wrong because they are paying more attention to talking about themselves instead of those who need their services.

      This happens when businesses have not taken the time to learn how to create experiences with their audiences.

      I appreciate your comment Sunday and hope you have an awesome weekend!

      ~ Don Purdum

  14. Hi Don,

    Your blog screams you. Your voice, your brand, and your business are all authentic. I could read a post without seeing your name and I’d know, it’s Don. That’s where the experience thing comes into play and that’s where the money is to be made. Write, write, and build personal bonds, networking to make a serious impact on people you meet.

    I enjoy being me. Writing more helps more of me come out. Also, meditating daily reduces my self conscious, worried, nervous head trash which of course, as it reduces, helps me create an authentic experience each time someone visits Blogging from Paradise. I’m my own brand, as are you, and this is why we’re enjoying the heck out of the ride, and prospering along the way. If you’re willing to stand out, and to inspire, you’ll create an inspired experience for your readers and client.

    Love it Don! Tweeting from Fiji.


    1. Hi Ryan,

      I am so honored by your comment Ryan. Words cannot express my gratitude enough!

      I think it’s certainly true about yourself as well. You have a very unique style and way about how you make your points. You’ve very much a storyteller and illustrator. I enjoy that about you and it’s something that is really not my strength. But, that has a lot to do with my academic training, lol….

      Developing our own ideas, styles, experiences and brands is exciting.

      I hope you have an amazing weekend Ryan!

      ~ Don

  15. Wow! Don

    This post is pure Genius. It really the kind of vibe I need. You are right about website design and this should not make any designer feel bad but it’s a blessing to them. Every web designer should be able to understand the industry to have an advantage.

    Creating a brand is difficult but this post has made the reason which is because a lot of businesses copy each other and you can’t distinguish the difference. Also I lie the fact that you mention the myth about following influencers. It is scent that is strong in the blogosphere; as good as such advice looks, I agree that it doesn’t help in creating a brand. Thanks for sharing.

    1. Hi Awazie,

      Thanks man! I appreciate your comment and kind words. You are right, it really is a blessing to them and it takes the pressure off of them as well.

      I have met so many web designers who get stressed when it comes time for the “content” talk because their buyers believe that the web designer knows it all. Unfortunately, many of them play the part and they don’t and they feed right into a problem they create.

      Each business must create their own unique identity and brand. Like you affirmed, if we follow others too closely we just end up being little clones. That’s not helpful or good, lol…

      I hope you have an awesome weekend Awazie!

      ~ Don

  16. I have a funny story to tell you Don…from someone who not only knows of what you wrote about, but coaches my clients in a similar manner.

    A bit over a year ago I decided that my website required a facelift. I am blessed to have two friends who have a combination wordpress and graphic design company. They have been my go-to web people for many years. So I called them up and told them about the look I wanted, and the feel and the color scheme, etc… I shared weblinks that I hated and ones I loved. They know me and what I do, so it was a pretty easy process.

    But then, as we are doing this part – the part that most people think about when they talk to a web designer, I started thinking about the other part – the part you talk about in this post. I combed through my existing content and realized that much of it was old and not directly relevant to my current entrepreneur transformational coaching business. (Though it had decent traffic so we kept it and hid it.) I realized that tag line felt worn and my description meta was fuzzy.

    Midway through the blog facelift process I stopped it and said ,” You’ll have to give me a few weeks – it’s not just my blog that is needs the update, it’s my deeper connection to my authentic message and how I want to communicate it that requires a shift”. As per your article Don, most people who go get a website do not realize that this part is the more important part. They don’t realize that a pretty picture is quite worthless if it doesn’t engage their audience, until they have the picture and get no business.

    I knew enough to “stop the presses”. I spent a few week digging deep, surveying clients, questioning mentors. When someone lands on my blog today, I know they instantly get a feeling about me, that is real, engaging and intriguing enough to stay and read more. In those first 6 seconds my essence comes through as does my ability to potentially help them move past entrepreneur frustration or confusion. With one more click, they feel I am speaking personally with them. (Unless they are not someone who fits in my target audience – then they’ll also know pretty quickly that though my writing is fun to read, it’s not geared to their issues or needs).

    The depth you wrote about of this process in your article Don is awesome. I may very well share it (with your permission) when I’m explaining this exact process to my clients. When a business owner comes to me for marketing issues, I always take them back to their foundation. We work on their inner game, their core values, their long-held stories before we can move the the place of structuring their authentic business and online/offline messaging and game plan!

    As for the quote you pulled of mine from my comments to you – As we spoke that day on the phone, I knew were in alignment on many things. Your blog post that I commented on solidified that understanding. I always appreciate meeting kindred spirits on the this walk through the world! Enjoy your day!


    1. Hi Deborah,

      OMG!!! I LOVE, LOVE, LOVE your comment! There is so much value and helpful information here that I don’t even know where to start!

      Good for you! The fact that you recognized that your messaging was off and is more important to than the look and feel is a HUGE deal. When messaging and a great looking website combine… HOLY COW! Watch out world, there is a transformation taking place.

      Speaking personally to a site visitor… I wish everyone got it as well as you do. But, you are very skilled and adept at really thinking your business through from the clients perspective, and that is what’s important in one’s messaging.

      I have so many stories from the last ten years of people who don’t really care they just want a site up fast and then they want it to make conversions for them.

      I don’t think it helps than marketing and internet conferences reinforce this message. As unintentional as it may be, they stress all the wrong things.

      And then what are you left with? A website about a business that says nothing, means nothing, helps no one and one that no one wants to interact with.
      Leaving the site owner to wonder why they aren’t getting forms filled out, new prospects or business.

      Amazing comment Deborah! Thank you so much for the time and thoughtfulness you put into it!!!!

      ~ Don

  17. Don this is another awesome post man
    Web designers are just like those engineers. They can design and fabricate nice cars but they are not the best drivers. You just tell them what you want and they just do it for you.

    Many people don’t understand this. They think just having a website that looks as good as competitor A means they are an edge over them – wrong. The designer helps you in building a structure or tool you need to develop your business.

    Buying the best office furniture and acquiring the best equipment does not make your business the most successful. There is more to it that this initial investment.

    Thanks for another attraction here on your blog sir. I’m excited you mentioned my post dedicated to you on my blog.

    Isn’t that what we get when we offer value?

    1. Hi Enstine,

      Thank you Sir! I know that coming from web development industry you would get it!

      I can’t tell you how much I appreciate you dedicating your article to me!!!! What an incredible blessing and honor.

      I so appreciate you!

      ~ Don

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