When Should I Let Someone Else Handle an Area of My Business

Author : , Date : March 9, 2015



Are you finding that the demands of your business are pulling you in different directions? If your business is growing and opportunities are coming you are probably experiencing some natural tension in your business.

On one hand your business is still small and vulnerable while on the other hand it’s growing and the opportunities are exciting!

At this stage in your business cash flow is at a premium and yet the demands are big enough that if you’re not careful you will put your time, energy and cash in all of the wrong places and you will ultimately hurt your business.

Yesterday on my new Facebook Community page Lori Volkman ​asked a question that I believe a lot of entrepreneurs and business owners are struggling with!



“Rail one of the company, military audience marketing, is my “bread and butter” and I’m able to get small contracts rather easily because I am an influencer in that audience. However, the clients are all small business owners so there is a limit to the value of a single contract (around $8 – $10k). On the other hand, rail two is my money-maker. Example: I just closed an $80k contract for once a month training sessions for a healthcare team. Where is the “friction point” at which I let someone else take over the small business side of the house and focus my energy on the corporate contracts, keeping in mind that I’m the key person of influence on the military-based contracts.”



Here is a video I did to answer her initial question. Below it I will add a little more detail:


In addition to having a strategy to transition a team member to handle the smaller accounts, a real question every business has to wrestle with is what should you be doing with your time?

Here is my personal opinion by breakdown:


Marketing: 50%

Sales: 25%

Vision, strategy and organization: 25%


There is a lot to manage in a company and there is no business owner that can do it all. Every business has five facets that work in this order:


  1. Marketing
  2. Sales
  3. Production or product delivery
  4. Customer Service
  5. Administration


Let’s think about the order for a moment:


  • If you don’t market your business there will be few or no sales
  • If there are no sales there will be no products to deliver or production deadlines to meet.
  • If there are problems in the production processes or product delivery you will earn a bad reputation for not delivering.
  • If your customer service is bad you will lose customers who may buy from you again.
  • If your administration is lacking you could find yourself in trouble with your bank, creditors, IRS, state auditors, government labor relations boards and commissions, etc… This also includes vision and strategy.


In the beginning of many business owners and entrepreneurs have to be heavily involved in EVERYTHING!

But at some point you have to keep growing and relinquish control over certain areas of your business to qualified and comp tent staff who you have trained to help you run the business.

When should you get that help?

When you are no longer able to focus specifically in marketing and sales; and make time to evaluate if you business is fulfilling your strategies and goals and re-evaluate them monthly and quarterly.


Previous articles worth checking out:


Transformational Changes in Online Engagement: Part 1

Are You Marketing in the Year We Actually Live In? 3 Reasons Your Struggling to Earn New Business – Even if You Don’t Know It

What is the Difference Between Marketing and Sales


As the business owner, you are probably the face of your company or at least you should be. As your company grows your marketing influence grows with it. As bigger business opportunities come your way that means you have to let go of the smaller things in order to focus on the larger.

Make sure you have planned this well so that you don’t lose your smaller clients. That’s where a trained and competent staff member will be invaluable to you if you have trained them well and put in a transition period to make that shift.

Lori, that’s a simplistic answer to a complex issue. But it is a sound starting point in my opinion. There are many ways to do it and no one way is necessarily the best way; there is just a right way for you and figuring that out and anticipating is what separates an average business owner from a great one.

If you’re an entrepreneur or a business owner I want to encourage you to join us on my Facebook group. In a very short time not only are we growing but we are interacting and supporting one another. Click here and join us today!


Do you have a comment or question, please be sure to engage with me below in the comments section. I love comments so let’s get the conversation started!


The Shift

The-Shift-Bookcover-smallDon’t forget to get your copy of “The Shift” it’s now available on Amazon. “The Shift” is for those business owners and entrepreneurs who know that something is deeply wrong with their marketing but they are doing everything they are told to do to be successful, except for one thing… learning your business so well that you know what business you’re “really” in and learning to speak the language of those who are ready to buy from you.

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Don Purdum

Don Purdum

Don works with businesses to help them discover who their customers are and what business they are "really" in. He is an award-winning blogger and branding / marketing consultant.
Don Purdum
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36 thoughts on “When Should I Let Someone Else Handle an Area of My Business

  1. Hi, Don,

    Very thought-provoking article, glad you brought this topic up (or answered Lori’s question). 🙂

    I believe that if you’re doing all of the work yourself, then your business is not a real business because you’re trading time for money, which is the same as a J.O.B.

    Everyone starts out this way, so it’s completely natural.

    At what point you decide to scale and outsource and/or hire a full-time or part-time VA/team member really depends on your cash flow and desire for growth. It comes at a different time for each person depending on the lifecycle of their business.

    Interestingly, I started outsourcing during the early part of my second year of doing business online because I understood the need for me to resist the urge to be a control freak in order to grow my business. OH my word, was I glad I did this, and wished I had done it earlier.

    Systems were put into place so that I could use other people’s energy for the smaller, less important things, and that way I could focus on the income-producing activities to scale my business.

    This has most definitely saved me time, energy, stress and money.

    Thanks for sharing, Don, and I hope you have a wonderful Wednesday afternoon. 🙂


    1. Hi Carol,

      I’m always excited to read your comment and get your feedback. I love your approach and no-nonsense style!!!!!

      I agree, and I didn’t start my business to give me a J.O.B. – But I wonder if you’ve discovered the same thing I did? I think that many business owners don’t have a real vision or purpose other than giving them an income and maybe even a certain lifestyle. Then they ending up giving themselves a job…

      Like you said it is natural and we all tend to start out in that space until we realize there has to be a better way, lol…

      I rely heavily on processes and systems that organize me and that’s what allows me the perception that I get so many things done at once.

      Again, I appreciate and value you immensely Carol!

      ~ Don

  2. Hey Don,

    Great post here and really relevant.

    I like how you purposely put marketing at the topic of the list. As it’s the fuel or gasoline that drives your business.

    The thing is, you’re right. In the beginning a lot of people have to do everything themselves as they grow. Which is fine … but at some point, you have to realize that you can’t do everything. Or that you shouldn’t waste your time on things that take you a long time to complete.

    For instance, I’m not a graphic designer so it makes no sense taking 2 hours trying to try to complete a logo or some other design when I could pay an expert that’s sole business is to focus on that and can do that in 15 minutes.

    My motto is “Do the things that you’re good at and let the experts do the things they’re good at.”

    Great post as always.

    – Andrew

    1. Hi Andrew,

      I love your illustration and you’re spot on! We can’t and shouldn’t do everything. In fact, I personally only try to do things that either contribute to marketing, sales or my clients benefit from something new I’m learning.

      You make some great points Andrew and I especially like your motto!

      I appreciate your comment and perspective.

      Have a great week!

      ~ Don

  3. Excellent and an extremely thought provoking article (as usual!) Don!

    You made several excellent points, especially with regards to how to effectively allocate your limited time resources. I really like your 50%, 25% and 25% time/resource allocation suggestion.

    Especially in or near the very beginning, when you’re not totally sure just how much time and energy to devote to each!

    And I really loved some of the powerful insights that you shared in your video too BTW.
    Especially your excellent advice about using our little smaller steady customers and clients to grow our business and the much larger customer clientele to expand our businesses!

    I really like that suggestion! Because once again, you’re talking about applying some serious potential marketing leverage there!

    I hope it’s okay, but since your excellent post and video sparked some blog posts (and quite possibly) some videos ideas as well!

    I plan to feature your video in one of my upcoming post as well, if that’s okay! Great job as usual Don! Thanks so much for sharing your proven real world insights!

    1. Hi Mark,

      Sorry I missed your comment somehow, so I’m here to make it right!!!! It’s always a juggle from day-to-day to learn where we should be putting our time, focus and energy.

      With that said; it’s exciting to consider the possibilities we can create for our businesses as well.

      The smaller clients are awesome to sustain and grow and our businesses upon and the larger ones can really help us expand. I’m glad you liked and caught that point because it’s really important!

      Please, by all means feature the video. That’s why it’s on YouTube and can be shared, etc.

      I appreciate your feedback and your comment Mark.

      I hope you have a great week!

      ~ Don

  4. Hi Don

    You also must have observed whenever the captain of a winning team is asked about the reasons of his success his simple answer most of the time is “it is just because of our team work”.

    We all know that the main difference between a manager and leader is that the former knows how to work while latter knows how to get the work done.

    Outsourcing can be voluntary and paid but both can never bring desired results if the one who assigns the job to others have an entrepreneurial mindset.

    Should I repeat the famous quote of Bill Gates who once said: “I used to fail in my exams and the one who used to top the rank is one of my highly paid employee now”.

    So glad to know your ebook has been published and now getting big response as well. I got to know about it a little late as was busy in winding up necessary chores on 1st anniversary of my blog.

    Thanks a lot for sharing yet another awesome post.

    1. Hi Mi,

      Absolutely right! No one person is usually responsible for a team’s success and great leaders recognize that and give the credit where the credit is due!

      I love your definition of a manager vs leader. So true!!!!

      I appreciate you my friend and thank you as always for contributing an incredible comment to my blog.

      This week has been particularly busy and I haven’t had a lot of time for commenting. I’ll be by your site very soon.


  5. Hi Don,

    Awesome analytical answer! I am sure Lori would be pleased with the
    answer you have shared for her question. I have learned from it equally.

    Many businesses fail today because this missing part of the puzzle is
    ignored. If a business owner shares his vision and trains a trusted and
    competent staff to take care of certain area of his business then it
    would be easier to delegate critical area of the business to someone
    I left this comment in kingged.com as well.

    1. Hi Sunday,

      Thank you for the encouragement! You know I always appreciate it!!!!!

      I couldn’t agree with your assessment more, it is definitely one of the reasons why a business may fail. One of the struggles that business owners have is that they either cannot find people that are qualified and they trust or they are not secure enough with themselves to give up areas in the business that while important are not critical to their personal attention.

      Great comment Sunday!

      ~ Don

  6. Hi Don,

    As usual great content.

    In today’s age of specialization you
    really cannot function as a jack of all trades. Thus hiring help is
    necessary. No matter how competent you may be you just cannot do

    Figuring out when to get help is the most important part
    here. Also re-evaluating the goal every quarter is a great idea.

    Thanks a
    lot. Have a nice day!

    1. Hi Nisha,

      Thanks so much! I appreciate you and your kind words!!!!

      Unfortunately, many small business owners feel very forced into doing everything in their businesses, especially if they are bootstrapping it (meaning they don’t have investment funding and are spending their own cash).

      But, I agree with you. At a some point they have to get the right help!

      I appreciate your comment so much. I’ll be by your site soon. It’s been an exciting and very busy few weeks!!!!

      ~ Don

  7. Hey Don,

    Surely I’m not the first comment on this post but if so, yay me! LOL!!!

    Great tips you shared here Don because I know as your business grows there will be more and more that you’re just not going to have the time to do but we can’t let it all just fall by the wayside because it’s a time issue.

    I’m still small enough I’m doing it all but I don’t have the talent or the know how for some areas so I definitely have to outsource those. If I took the time to learn how to do some of that then that’s time out of my day that I could be making money only to learn something I don’t need to really know.

    It’s just smart to find those people you trust and hand the reins over to them in the areas they excel in. That’s how your company will continue to grow and expand.

    Happy to help you with your book and congratulations on all the speaking engagements that are coming up. I know you’ll be awesome.


    1. Hi Adrienne,

      No you were not, for some reason the “/” was not on the end of your link so DISQUS sees it as a different url. It’s an easy fix for me, lol…

      Now to the goodies…

      All of us come to a point that our business grows beyond our expertise or knowledge; and it grows to a point to where there are things we just shouldn’t be doing anymore for the sake of productivity, quality service and keeping track of the records, etc.

      We can’t do it all at a certain point, can we?

      Thank you again for everything you’ve done for me. Words cannot begin to express my gratitude! No one can succeed on an island and without champions. Thank you again for being there!

      ~ Don

  8. Hi Don,

    That domino effect of problems really takes off. Like someone liking a spark in a dry desert, the tinderbox deal lights up the whole area and you have a disaster on your hands. Ditto with entrepreneurs who simply go overboard with trying to do everything, business-wise, like they did in the early days. I am not immune from this tendency but I’ve gotten better at delegating. Empires are not built through micro-managing, and you can’t be in 2 places at once, but you can use tools or pay people to expand your presence online and offline, and to handle areas of your business that you can’t handle on your own.

    My designer and developer Phil Dews has been a blessing to me. Totally revamped my site, making it faster, more responsive, lighter and better, and I simply allowed him to do it, instead of pushing my way through the process, or ignoring my theme issues, or any of that stuff. Life is so much easier when you delegate, and let experts handle what you can’t handle.

    Don, super post as always. I owe you a video too. Low season, so lots of rainy, stormy days here in Bali, and those ain’t good for 1080 HD videos 😉 Shoot me an email or better yet, Facebook message in a day or 2 if I haven’t sent it to you….and of course, it’s my pleasure and THANK YOU for mentioning me my friend 🙂


    1. Hi Ryan,

      You are sooo right. Once one small snow ball starts it can just keep getting bigger and bigger if we let it.

      I find that most times the real issues center around our emotions and not the facts as we search for solutions. I like to call it “the what if’s…”

      What if this happens… What if that happens…

      The key is finding great people to help you and there is a legitimate concern. But once you find them, don’t be afraid to train, enable and empower them to help you. That’s why they are there!

      Your site came out great! I connected with Phil on my new Facebook Group community and it’s been fun getting to know him.

      I hope you’re having a great start to your week Ryan.

      ~ Don

  9. Hi Don,

    I loved the video. Great in-depth answer.

    I recently compared (in my latest post) running a business to raising a child. I said…

    “You want everything to be perfect, you do what you think is best and you feel proud of every successful achievement so handing over certain tasks to complete strangers feels like the first day of school. All your hard work and effort is now in the hands of another person”.

    So I feel very similar to Heather Birdwell. But you do have to let go or your business won’t grow!

    Can you give me the link to your FB community page please? I’d love to join


    1. Hi Naomi,

      Thank you for the compliment and encouragment, I appreciate it very much!!!!

      It is a lot like raising a child. But there comes a time when the child must learn to become independent if he or she is going to mature into adulthood. I agree it feels very uncomfortable and unsetteling. But it’s all part of the process of growing and developing as a business owner.

      The key is finding the right people and I know for me that is always the scary part. What if it’s the wrong person. Been there and done that… But it all has a way of working out and it’s still a part of the growth process.

      I would love you to join our FB community. The link is https://www.facebook.com/groups/marketgrowsucceed/

      I hope you have a great week!

      ~ Don

  10. I have a really hard delegating. I am just starting my business, and as it grows, I am having to give more and more responsibility to other people. It’s hard to trust others with something I’ve created.

    1. Hi Zachariah,

      I agree with your feelings 100%. It’s normal and we all go through that at some level. Finding the right people to trust is the key and it’s hard to do sometimes.

      If there is ever anything I can do, please don’t hesitate to reach out to me.

      Have a great week!

      ~ Don

  11. I am so afraid to let someone else do anything because I am such a perfectionist. It’s horrible. I suffer anxiety attacks when I’m not in control. I need to remember these tips and start small so I can ease into it.

    1. Hi Heather,

      I can really appreciate how you feel. I think you’re exactly right, you have to start small and build your way up to it. If you don’t, then your business may have already peaked.

      I know you don’t want that and I don’t want that for you!

      If you need someone to talk to or help you, please dont hesitate to reach out.

      I hope you have an amazing week!!!

      ~ Don

  12. Hello Don, When I first read the question I was very interested to see what you were going to say and I loved this advice. I guess I would have also said to take things slow. I think the worst thing people can do is to jump the gun to quickly so to say.. Awesome post.. Thanks for sharing.. Chery :))

    1. Hi Chery,

      Thank you so much!!! I appreciate your encouragement!

      I have been personally guilty of jumping the gun in the past and I have to admit the result was painful. Lessons learned that I will never repeat, I can promise that much!!!

      Have a great week Chery.

      ~ Don

  13. Hi Don,
    I agree, it’s hard to let go of any aspect of your business, because it’s like your baby.

    But at the same time I know that great leaders know how to delegate their work. And a good leader must be humble enough to understand that even though he may feel that he can do this best, somebody else can do it more than well enough to make everyone happy.

    It’s all about finding the right time to let go, and how is the best way to do it, and you’ve explained that well here.

    1. Hi Sylviane,

      That is a really common and completely understandable issue. But, if we are going to grow our businesses and achieve a high level of success we have to learn to see our businesses with an open mind, but with great conviction at the same time.

      I learned when I can make those around me better or allow them to be there best as I get out of their way; I can actually achieve my dreams faster than I thought was possible.

      If we can’t let go, we have to be open enough to ask why and work through it quickly before the business gets trapped in being all it is ever going to be and risk going backward.

      I appreciate your comment immensley. You have brought some serious things to think about and consider.

      I hope you have a great week! I

      ~ Don

  14. It is hard to “let go” of doing all aspects of a business – particularly when you have “birthed” it and nursed it through babyhood.

    Thank you Don for outlining some practical ways of thinking about this question and moving forward for scalable business growth. I think on the philosophical side, it all comes back to your vision. I would ask Lori, and others with the similar question, “What is your vision for your business and LIFE – today – in 5 years and in 10 years?”

    When you take the necessary time to lay out that vision, it can form a scaffolding that more easily supports finding the answer to questions like these. For Lori, which aspects of her business fit best with her overall vision? Which parts must she be involved with? Which ones can she outsource completely? Which one’s only partially, yet still have her face in front of the audience?

    Vision and business framework clarity allow for questions to be answered within the context of the business now and into the future!

    Great conversation starter Don!


    1. Hi Deborah,

      That’s a great question, but while agree about your vision for your life, business has become much trickier.

      I personally think it’s getting harder and harder to define what a business may look like much past 2 or 3 years due to the rapid changes in technology. It’s an extreme example, but Blockbuster could have bought Netflix for dirt cheap but they didn’t believe Netflix would amount to much. Now one company is gone and the other is thriving.

      Look at what Uber has done to the Taxi and the ground transportation industry. The internet is more and more becoming an invasive competitive entity and will eventually hit every single business in one way or another.

      So, I don’t personally focus on a long range vision. Short range… ABSOLUTELY!

      Having owned a web development and design company (in that order, lol…) for six years; I can tell you that two years ago I predicted artificial intelligence was going to play a massive role in the future of that industry.

      Just two months ago The Grid launched, it’s a complete AI web design system. You tell it what you want and it gives it to you. The technology already exists to go WAY past that.

      How many web designers even know it’s out there and will get a rude awakening because they didn’t pay attention to the trends and adapt before it all comes full fledged? Their vision has already been disrupted and few are even aware of it and the ones that are, well they are a bit nervous instead of excited.

      It’s happening in every industry and we are going through some massive shifts right now, so hold on it’s going to be fun for the next ten years. We are going to see things that we couldn’t have dreamed of even ten years ago.

      I love the idea however of tying your business to your personal mission and vision for your life. I love to think about what my life will look like in 40 years. Even that is hard to really imagine but the concept can be there. That is an extremely neglected issue!!!!!!!

      Now, I might be misunderstanding your point, and I’m completely open to that Deborah.

      You know I love your brilliant mind!!!!!!?

      ~ Don

      1. OK Don! Here we go…..

        “Their vision has already been disrupted”

        From the perspective I am coming from, you cannot disrupt someone’s vision. Here is why.

        The Vision I am speaking about is the whole. It is the life you imagine for yourself in all facets over the next 10 years . (That’s about as far out as most people can go). It incorporates everything from core values to dreams and covers business, relationships, health, family, time, money, freedom.

        Vision is not tied to specifics of the world’s unfolding. Vision is you DECIDING the life that is important to you. The details of business, of health of relationship, etc…then come to life within the vision. A clear vision process and document sets up the framework for you to bounce ANY decision off.

        In Lori’s case – her question of how to juggle both tracks or what to let go of or outsource must be seen within the context of her overall vision for her life and her business. Then the decision has a context. Does it fit? Or does it not?

        Yes. We can never anticipate everything. In fact in my own business new avenues of opportunity present themselves constantly. But I have a Vision of how I want to live my life. I know what’s important to me in every facet. I can weight new relationships, new business ventures, new paths, against my Vision. Does it fit? Does it not?

        A tenet of a skilled successful business owner is that he/she must be almost constantly deciding what to focus on, what to delegate and what to let go of. I say those decision MUST come from within your Vision (personally) and within the Corporate Vision as well.

        I think you do have a Vision Don. We have talked about it. If something lands in your lap and it doesn’t fit, you’ll bypass it. Lori has a crucial crux question right now for her business. The way she answer it will determine how she grows . She must decide within the context of her overall Vision. Does it fit? Does it not?

        Successful business people speak of Vision all the time. Yet only a small percentage take the time to create a true Vision Document. It takes focus and time but in the end, this 20 page or so life plan is one of the most powerful tools an entrepreneur (and anyone) can have.

        1. Great conversation Deborah.

          This is where these conversations are so much fun and educational!!!!

          I think we are working on a different set of frameworks.

          First, I agree with you WHOLEHEARTEDLY on the vision for your personal life and how you will use a business to help you fulfill that vision.

          However, my training may be a little different, or maybe not…

          I start with the following in order:

          1. Vision – the very big picture dream that can change over a time as circumstances and situations may dictate, but generally should not if it’s a true vision. There are different means and ways to getting to the vision however that may change and that’s were my next point comes into play. Of course the other side of that is a vision may fail and that’s the risk of business, right?

          2. Mission – this is the core of who your business is and defines what you will and will not do – this is what you are referring to when it comes to what I will do to achieve my vision. I’ll explain more in just a second.

          3. Core Values – the paramaters of behavior that will guide me, help me and protect me.

          4. Strategies, goals and objectives that support the mission.

          I spend most of my time in mission and I evaluate it every six months to ensure I’m in line with my vision as I move forward with my strategies, goals and objectives.

          I absolutely have a vision that says we can do better as business owners and entrepreneurs and that we can make a difference. I have a vision that empowers entrepreneurs and business owners to discover their own passions for why they are in business and communicate that to an audience that will help make them more prosperous than they could ever imagine.

          I have a vision that says you can do better than mass marketing and lazy communication and to help them understand that the internet is undergoing the greatest change in two decades and if they don’t evolve with it they will die! Hence “Unveil the Web”.

          I have a vision that says every business can succeed if they take the time to be successful. Failure doesn’t have to be an option and success is always a destination!

          Big, bold and off I go, right?

          My mission is to help business owners and entrepreneurs learn how to think differently about their businesses, prospects and customers and communicate so persuasively that their audience will identify with them quicker as they attract those who are ready, willing and able to buy from them.

          Everything I do and don’t do is tied to my mission, which is tied to my vision.

          I spend my time in mission because that’s where I make the difference for people and that can be disrupted at any time and for any reason from internal issues to forces external out of my control.

          Vision is the destination, mission is how we get there.

          I learned that as an Army Officer. The campaign to win a battle is the vision; the mission is how we are going to do it and is tied directly to strategies, measurable and specific goals, and of course the tasks to accomplish it.

          If a strategy doesn’t directly support my mission or can have serious consequences I have to understand that and know where and when to act or not act.

          Great entrepreneurs and successful business people have the ability to discern what to do and what not to do based on does it meet their mission that supports the vision.

          Well, that’s my take, lol…

          That’s why I say that while vision may not change, the mission to achieve it most certainly will based upon conditions on the ground (to use another military term). You really do see me operating in mission because the unchanging vision is always in the background.

          I hope that clarifies my thought process?

          You’re awesome Deborah!!!! I LOVE, LOVE, LOVE this conversation.

          ~ Don

          1. I believe we are in essence saying generally the same thing Don – with some perceptual difference and possibly procedural ones as well.

            Your big bold vision is a bit different than the vision I am talking about. You are are discussing the lofty ideals of business impact – which from my perspective might fall more under the macro aspect of your mission.

            Vision is not just that. And vision can’t fail. Vision is personal – it is how you want to live your life in all aspects. It encompasses everything you just wrote..and more! Maybe there is an even better word to describe it. But I don’t know what that is, at the moment. All I know is that the Vision I am alluding to forms the backdrop to everything we’ve been discussing and a host of other things as well.

            I can see a good place for this topic to go Don. Wink Wink.


          2. Absolutely, we can have some real fun with it, can’t we! Again, much of this is formed through my military training and some great business mentors I’ve had over the years.

            I certainly don’t want you to feel in any way I think you’re wrong, I think we may a few different ways of thinking about it and it’s awesome to hash out different angles and learn from one another.

            I definitely see the validity in what you’re saying and I may need to give it some thought.


          3. Thank Don. There are structures for thinking about this. I don’t think I’m wrong. I don’t think you are wrong either. That’s the beauty of conversations like this. There can be many “rights” and each perspective gets expanded by the exploration and discourse!


  15. Hi Don,

    This is exactly what I am struggling with right now. When to let someone come in and handle part of my business. It’s no secret that I’m preparing a launch. This means that David and I have to do all the work to set up an entire JV plan to cater to, plus set up someone to handle customer service whereby they can get on the phone to help customers around the site. (They always get lost lol)

    Then there is my blog and social media I have to take care of. That is part of the business. So, with that being said, I like your advice you have given to take things a little slower. I don’t have a staff, but can start getting people I know in the arena when I push that button to go!

    After reading this, I deem it necessary to get my ducks in a row now, and start interviewing people so when the flood gates open, I don’t have to miss a beat.

    Thanks Don, you have put me at ease.


    1. Hi Donna,

      What you and David are doing is an incredible amount of work! I’m sure you thought of this, but sometimes it’s easier and more cost effective to initially hire a vendor to do some things to alleviate pressure.

      Just a thought… it sounds like that is the direction you may be heading?

      Having a plan in place is critical because as you know there will be a training period, etc.

      Another thing you can do that I didn’t mention is you can create an SOP (Standard Operating Procedure). If you’re not familiar with them, it’s just a checklist of “to do’s” for vendors or new hires. It tells them exactly what to do step-by-step and can make the learning curve a lot simpler and faster; as well as the expectations, lol… We all know how that one can go…

      If you need anything, please don’t hesitate to reach out.

      Chat soon and I hope you have a wonderful week.

      I can’t believe it’s nearly 50 degrees here and beautiful. I’m off to take a nice long walk with my sweetheart.

      ~ Don

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