Why “How To” Marketing Articles and Blogs May Be a Waste of Your Time

Author : , Date : April 20, 2015

Why How To Marketing Articles and Blogs May Be a Waste of Your Time


Are you wasting time researching, learning and trying to build your online marketing presence for your business?

There are some amazing resources out there to help you and most of them are fabulous! From SocialMediaExaminer.com if you want detailed “how to” articles about social media to Website Magazine for ideas on how to use your website or email.

There are countless blogs with ideas, strategies and tips.

But it may all be a complete waste of your time!


Personally, I love to learn and learning is wired deeply into my DNA. So much so that I scour the web every week looking for new ideas, strategies and concepts that can help both my business and my clients businesses.

Last week I had a unique opportunity to meet with a local business owner who connected with me through the Lancaster Chamber of Commerce.  I will call him Joe.

Joe is like most business owners. He needs more prospects that he can convert into clients so that his business can grow and make more money. More on Joe a bit later.

Several years ago I did a very informal study and asked over two hundred business owners how they look for online marketing products or services (web design, SEO, social media) to help them grow their businesses online and if they were satisfied with the results.

Nearly ninety percent had sought out one or more service providers to help them with their online marketing.

The staggering number was nearly seventy-five percent of them were deeply disappointed. Not a little disappointed, DEEPLY disappointed.

There could be a lot of reasons for their deep disappointment. In the rush to get sales some in web design, SEO and social media businesses have a tendency to over promise and under deliver; thereby leaving the business with less cash and less promise of meeting their goals and needs.

On the other hand, many businesses have unrealistic expectations and no matter how well a vendor tries to get them aligned properly and in the end they are still upset and disappointed.

So, let’s stick to the facts I’m really after. My next question for them was how much time had they spent really learning what business they are “really” in?


  • Did they know the specific problems they solved for their customers?
  • Did they know who they solved each “specific” problem for?
  • Other than the obvious, could they uniquely share how “a” solution could improve or change their prospects world positively because of their product or service?


I suppose you would like to know the answer since your still reading? LOL…


Not a single ONE had done this foundational work.


Did you know that one of the things corporations spend a lot of money on is learning, maintaining and strengthening their foundation? They spend millions upon millions of dollars every year just working through these core principles so that they stay in tune with their audience and the needs of their audience.

Yet, most of us as small businesses don’t do a thing and we wonder why we struggle.

talkHave you ever said any of the following to yourself?


  • I hear what she is saying, but I don’t really value what she’s offering when I can just do it myself.
  • I have no idea what he’s talking about, but it sounds good so let’s spend the money and hope they are right because it sounds so compelling.
  • If I only had four more customers today? Let’s hope someone walks through that door with deep pockets and spends their money.
  • I don’t need a thousand readers on my blog; I just need that one who will spend some money today.
  • I only need $1,000 dollars to make the lease this month?
  • I spent $3,000 on a website that is delivering what for my business?
  • That guy wants me to spend $2,000 a month on social media and I can’t even afford this cup of coffee? Is he serious? I mean, it’s social media… how hard can it be?


If you have ever said anything close in your head to one or more of the above, you are headed down a road you may not want to go down. You will likely get trapped into a belief that you can do everything yourself and then ultimately fail.

There is no way you can know it all nor is there the time when you’re trying to grow a business.

But isn’t that what some of us are doing? We are spending too much time learning something we don’t understand without the right framework to build what we don’t understand upon.

Is it any wonder why “how to” articles are a waste of your time in your business right now?


Why are “How To” Articles a Waste of Your Time?


Everything in life is built on a foundation. Just imagine for a moment that you started building a house on sand and all you did was lay the flooring down on top of the shifting surface. It made sense to you in the moment. Just level the sand, pack it down, and start building on top of it.

You will likely never get the house built because the sand will continue moving the foundation as you begin building on top of it. How frustrating would it be to put up three walls only to find when you do the fourth wall the whole foundation is no longer level and nothing fits together as it should?

Of course you would never allow a builder to do this would you?

Yet this is what many businesses are doing right now as they build their marketing foundations online.

How do I know that?

Because most small businesses will go out of business within two years of launching it and the number one reason is cash flow:



“According to Dun & Bradstreet reports, “Businesses with fewer than 20 employees have only a 37% chance of surviving four years (of business) and only a 9% chance of surviving 10 years.” Restaurants only have a 20% chance of surviving 2 years. Of these failed business, only 10% of them close involuntarily due to bankruptcy and the remaining 90% close because the business was not successful, did not provide the level of income desired or was too much work for their efforts. The old adage, “People don’t plan to fail, they fail to plan” certainly holds true when it comes to small business success. The failure rate for new businesses seems to be around 70% to 80% in the first year and only about half of those who survive the first year will remain in business the next five years.”

See more data and research on Moyak.com



The Challenge of Every Small Business


The overwhelming majority of businesses in the United States are small businesses. We do the majority of hiring and economic growth in this country.

As the quote above explained very well, the biggest struggle appears to be cash flow.

But is that the real problem or is it the symptom?

I suggest to you that it is the symptom of the real problem.

Where most businesses make a critical mistake in their marketing is they assume people understand them and their product and the consumer knows why they should buy from them over the competitor.


They fail to properly plan and therefore the business ultimately fails.


The truth is that the consumer doesn’t know why they need to buy from us and we shouldn’t assume they do. It’s our job to be relevant, inspiring, compelling and offer them a reason to check us out and buy from us.

Content marketing can be powerful but only when it’s applied properly and connects the dots between the needs of consumer and the specific solutions that our products and services offer them.

When we don’t have the foundation laid what ends up happening is the business ends up trying to create content that they think will appeal to the consumer without really knowing the true potential of the product to make a difference for the consumer from his or her own point of view.


Why Joe Knows He’s Struggling in Marketing But Won’t Do Anything About It


Let’s go back to my new friend Joe.

Joe owns a local painting company that is a franchise. When we first started talking he expressed a deep frustration that his online marketing wasn’t working and his franchise wasn’t doing much to help him.

He had hired a local SEO and social media company to help him expand his business and each one encouraged him to create blog content.

So he immediately began a Google search on blogging for business. He immediately found two “how to” articles that step-by-step on how to build a popular blog.

He followed the advice and six months later he has a whopping 25 visitors, no calls and no emails.

What was the root of the problem?

He knows people are online looking for painters.

It was very simple.

Joe had no foundation and no idea who is looking, how they are looking and what they are looking for.

In just a few minutes I helped him discover that people are looking for decorative ideas, not painting ideas. Painting is just one aspect of décor and a massive one at that. Everything ties into the color, texture and style of a wall. The décor of a room is built around it and if the color, texture and style is off then the paintings, mirrors, furniture, etc., will all be out of place and the room will be very unappealing.

He also didn’t have a full handle on who would hire a painter versus the do it yourself crowd.

His articles were talking to and about DIY people.

In the end he didn’t realize the real problems he solves. People might hire him because:


  • They don’t have the time to do it themselves.
  • They don’t have the desire to do it themselves.
  • They spend more money cleaning up the messes they create.
  • They only do half or three-quarters of the project before they are distracted and forget about it.
  • They hate painting.
  • They will have a massive disturbance in their calendar that will require a whole weekend for three weeks or more.
  • They don’t know how to pick out the right colors and are afraid they will waste their time, energy and money on something they will hate.
  • Little Johnny will be in the paint, touching the walls, smearing it in the carpet or on the furniture.


His primary audience is women between 30 – 50 who have active families with a family income of $75,000 per year or more.

Guess who he had been writing for?

DIY males who were taking on weekend projects that took him away from what he really wants to do. He can’t afford a painter and his wife is driving him crazy about the last botched paint job that looks horrible.

Joe was chasing strategies through “how to” articles that he simply wasn’t ready for. He was reading great articles but his business was not clear and therefore the “how to” article made things worse for him.

Was the problem the “how to” article?

No… the problem was he was building a house on sand and the foundation could not support the structure.

The truth is Joe left our meeting understanding that something is deeply wrong, but he isn’t going to do anything about it.


I’m not sure. Maybe he feels intimidated? Maybe he thinks he can do it by himself? Maybe he doesn’t have the money and he’s afraid to speak up and ask for help? Maybe he’s comfortable and he doesn’t want to do something different outside of his comfort zone to achieve a different result?

Regardless of the reason, Joe’s marketing results online will continue to struggle.

He will continue to treat the symptom instead of the real problem.


How the Internet Works


Before I share how the internet works for businesses let me share how it does not work!

It is not a mass marketing tool. This is why I wrote my book titled “The Shift” – it teaches in depth how we need to retrain our minds to think more specifically about whom we are talking to and why we are talking to them.


Great content is created when we learn our business so well that we can create content about one problem for one person.

Great content niches, it does not generalize.

Yet, many of us simply don’t understand how to do it and many feel overwhelmed and intimidated to learn one more thing that we simply don’t understand.

That’s why I’m here… to try to take the confusion and uncertainty out of how to create content that is original, interesting and compelling for your business.

My audience is not the DIY business owner or the person who is unwilling to spend the money to learn how to do things right.

The simple formula for business marketing success is:


Clarity + Focus = Execution


Clarity happens when you have a solid foundation.

Focus happens when you create strategies and goals.

Execution happens when you implement and execute.


There are no shortcuts. Gaining clarity is hard work But if you want your content to connect, resonate and inspire people to visit your site, share your content, engage with you on social media and call or fill out the forms… you have to get clarity right.

Clarity is your foundation.

What are the benefits of gaining clarity?


  1. Discover what business you’re “really” in from the world’s perspective.
  2. Get you outside of your box to see a whole world of opportunities.
  3. Discover who your customers are from who they are not.
  4. Discover the real difference you make in the world.
  5. Discover how you can communicate any product or service with inspiration and passion.
  6. Discover how it can be a new beginning for your business that will set the stage for growth.
  7. So much more…


If you want to learn more, I want to encourage you to check out my “Begin Here” page. I will share with you in detail how all of this works together and at the end of it will be a list of products and services that can help you.

Don’t get caught in the trap that 95% of us get caught up in and then we are led down the road to closing the doors in 18 – 60 months because the cash flow is not there to support the needs of the business or your life.

Begin Here and learn how you can take control of your foundation so that the next time you read a “How To” article you can decide if that is really worth your time and makes sense for your business.


Do you have a comment or thought you would like to add? If so, please share with me in the comments section below. I would love to have a conversation with you.


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Don Purdum

Don Purdum

Don works with businesses to help them discover who their customers are and what business they are "really" in. He is an award-winning blogger and branding / marketing consultant.
Don Purdum
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30 thoughts on “Why “How To” Marketing Articles and Blogs May Be a Waste of Your Time

  1. Great article Don. I know that I am spending way too much time on my site/blog but at least I know that it is mainly for fun. If I eventually get enough visitors to start making some money, great, but that’s not the point. I come across way too many sites that have no original content & they wonder why they’re not making money. I’ve been wondering a lot about this lately & think I should write a guest blog for somebody entitled…

    “Why the business of the business of blogging is one big pyramid scheme.”

    Let me know if you’re interested, wink, wink. For some reason, certain fields give people delusions of grandeur, think music & blogging, but what they don’t realize is that it takes years to develop these skills just like becoming a doctor or a professional cyclist. I’m an amateur bike racer & you learn real quick how hard it’s going to be to succeed even on the smallest level.

    1. Hi Roman,

      I couldn’t agree with you more. There are way too many sites and blogs that say nothing, mean nothing and help no one. In the end they are just re-treds of other blogs. They lack originality, thought or value and you’re right… they wonder why no one is reading or buying from them.

      The truth is that there is so much bland content and people are not stopping to discover their business and find their own uniqueness or voice.

      Sounds like a very interesting article. Your point is so well taken, blogging is a skill that is developed and acquired. There is a lot that goes into it and it starts with learning what business you’re “really” in and how to message yourself; again an acquired and developed skill.

      Thanks again for your comment.

      ~ Don

  2. Hey Don,

    Great post and story for sure.

    It comes down to truly knowing your readers. If you know your readers and write for them, and not just posts that you want to write, you won’t have any problems.

    But the fact that Joe KNOWS that something is wrong, that he’s doing something wrong, and isn’t doing anything about it, is what’s wrong with many entrepreneurs. I’ve gone through many metamorphosis during my time online and I’m always adapting. That’s the thing about business. You have to be willing and able to adapt. And if you’re not, then you’ll just be left behind.

    Great message and post here.

    – Andrew

    1. Hi Andrew,

      I couldn’t agree with you more! Joe is in a tough place and what makes it tough is his denial. That is what’s wrong with many business owners and entrepreneurs today. It’s a mindset that says “I know my business better than you do” and that only leads to one place… The results are in the numbers. 80% of businesses fail in 5 years and 70% of them fail in the first 24 months.

      Adapt. improvise and overcome… I love that motto!!!!

      I appreciate your comment Andrew.

      Have a great week!

      ~ Don

  3. Hi Don,

    Of course, the above article is really nice information, and useful to me.

    Sure, I agree what you said. We no need high traffic in order to make money from blog. You know..? Hundreds, even thousand of visitors visited our website daily, but if you don’t how to build loyalty of brand. I believe that you are not going get more leads from those traffic.

    I used watch “Dave Wood” from Empower Network. He said, “If you want to success, you have to slow down”. So, what you need is only people who will pay your the money, and buy your products.

    I absolutely, what you wrote here…

    1. Hi Kim,

      I’m happy that the article was of help to you. I appreciate you sharing that. I like the quote you mentioned from Dave Wood, I hadn’t heard of him before. But there is a lot of truth in what he said.

      We get so caught up on trying so hard to get results without understanding why or what we are trying to accomplish. If you don’t have the foundation and framework for your business, then just bouncing around for ideas and solution won’t help.

      Thanks again so much for commenting Kim!!!

      ~ Don

  4. Hi Don,
    A reflecting post for the mind I must say. Internet success is all about sticking consistently with the actions that provide real value to the marketers.

    I read through this piece and I am just reminded that there are things that truly make a difference for the success of small business online.

    The Joe example is typical of the experience faced by many online marketers and small businesses.

    Until we embrace the basics of business success which include given value to the content we create and share,we may keep struggling to break even!
    This comment was shared in kingged.com as well.

    1. Hi Sunday,

      I like the way you said success is all about sticking consistently with the actions that provide real value! That is so true!

      Joe was a very normal experience for me. Many times they come back within a year and the timing for them is right because they still haven’t achieved success and think back to what we discussed.

      That’s when it’s all worth it!

      Thanks so much for sharing Sunday and I hope you have an amazing week!

      ~ Don

  5. Hi Don

    I love this story and your message has always been so clear.

    One of the great things about the way you present marketing to business is that once businesses have clarity on what business they are in and the problems the solve, execution becomes easy.

    Every business must build its foundation on a solid rock so that when the wind and rain comes, it standing rock solid. Sad when one:s has a sandy foundation, it is doomed from the very beginning.

    Thanks for sharing.

    1. Hi Awazie,

      I’m so excited that you understand what the point is that I’m trying continually to make!!! If you have clarity, execution is easy. But, too many think they can skip steps and then just expect that the money will follow.

      It doesn’t work that way, does it?

      I so appreciate your comment Awazie!!!!

      Have a great end to your work week.

      ~ Don

  6. Hi Don.

    An extremely interesting post, especially the story about Joe.

    Because I could relate to it a lot. It happened to me. To cut a long story short, I did a review on a popular plugin a while back, but a lot of the content I put out there (YT vids mainly) were coming in at the wrong angle. My aim with the review was to give my audience an in depth look at the product (in exchange for a commission of they purchased). However, it got to the point where my videos were actually tutorial videos (how-to videos).

    The problem? People had already purchased this product, and my videos were helping them do different things with it. I was missing the commissions, and people were emailing me asking for help with x,y and z. Yes, I was helping, yes, the videos were valuable, but I lost sight of my own goals and what my primary aim was.

    So I was a little like Joe really. Although I have earned a lot of commission from this product, probably 40-50% of the content I had put out there was aimed at those who had already purchased.

    Thanks for an interesting read Don. Have a great week.

    1. Hi Richard,

      Thanks for sharing your perspective as a business owner creating content for end-users. Your comment is very relevant coming from the other side of it.

      Although my purpose was to explain how a business without the foundation is hurting itself by chasing strategies without knowing how or why your illustration makes it clear that a lot of people are creating content without fully thinking of the same thing in essence.

      It’s hard for businesses to match up when the purposed of the content creator and the audience don’t match up.

      Thinking back on it, is there a process or means you can identify that would help you prevent this from happening in the future?

      Thanks so much for sharing Richard!

      ~ Don

  7. Hi Don,

    You have touched upon an issue that I think has been left as such by almost everyone. No one ever came up with an idea to explore on the futility of all those “how to” articles on marketing and business success.

    You have put it very well – it is all about learning and keeping updated with the latest requirements of our target audience –
    something in which we small businesses don’t invest in (almost).

    Thanks for the valuable information you have provided in such a detailed form.

    Have a great day!

    1. Hi Nisha,

      Just to clarify, the problem isn’t the “how to” articles; it’s those who are consuming the “how to” content but haven’t laid the foundation in their business yet and are chasing strategies that they don’t understand the application to their business.

      I so appreciate you reading and commenting and sharing that the article is both unique and relevant to most business owners.

      I hope you have an incredible week ahead Nisha!

      ~ Don

  8. Hi Don,

    You make an excellent point – you must really know who your ideal customer is and how to speak to them.

    It’s not easy coming up with the right marketing approach. You don’t want to give away the answers but you don’t want to sound too salesy either.

    I think “how to” articles have their place, if they are complementary to the services that you provide to your ideal customer.

    I hope Joe sees the light and comes back to learn how to implement the strategies you recommend. His time would be much better spent!

    1. Hi Neena,

      Thank you so much for taking a few moments to share. It’s great seeing you here on my site!

      Marketing is the hardest work in my opinion. If there is no marketing there will be no sales, no production or delivery of a product, no customer service and no administrative needs.

      It’s the lifeblood of a business.

      I think “how to” articles are great and they are not the problem as I mentioned. The problem is the business who doesn’t have a foundation and therefore no concrete reasons for a strategy and then implement how to strategies without a purpose or reason.

      They become frustrated and then when it doesn’t work they blame everything but themselves.

      Joe may see it one day, but for now he’s just not there. I hope so as well.

      Have a great week Neena and thank you again so much for stopping by!

      ~ Don

  9. Hi, Don,

    Wow, what an interesting post, and I really appreciate you sharing the example with Joe. How relevant!

    Those stats were very revealing, and greatly encouraged me. I’ve been an owner of an online business for more than four years, and we’ve owned restaurants since 1977, so we must be doing something right. 🙂

    I think the “How Tos” fall under the execution part of your formula, but think you’re spot on in saying that a lot of people skip the step of clarity, understanding who their target audience is (Who they serve) and what business they are in.

    When I provide video tutorials, Infographics, or text articles that share content for showing HOW TO do something, it’s complete and, of course, is intended to reach and help people that are already clear on their audience, business model and business plan. I can’t back up and cover that whole topic before I share a strategy for How To do something that will grow their business. It’s a given that they have taken care of that fundamental beginning step.

    I couldn’t agree more that clarity is the first step, but when we’re beginning, it may take a while to nail this down. Don’t you jus love the journey of this? I do!! 🙂

    Thanks for sharing, Don – I enjoyed your video.

    Have a great afternoon, my friend, and I’ll talk to you soon.


    1. Hi Carol,

      I’m so glad you caught my point so well. I can’t tell you how encouraging that is to me. I was a little curious how people would receive the article and so far, it’s really awesome.

      You are so right… how to articles exist for those who already have clarity and the foundation set for their business and marketing and the “how to’s” definitely fall in the “Focus” category.

      I learned for myself years ago that when I wasn’t clear it didn’t matter what my website said, what I put in social media, etc., because all I was doing is having conversations with folks online without giving them a reason to buy me.

      You do an incredible job on your site and it’s a must read for me every week. I’m always learning something new from you and you help me and my business tremendously.

      I hope you have a great finish to your week as well Carol!

      ~ Don

  10. Hi Don,

    I enjoy your point! I have seen first hand that you need that clarity to draw people in, and that WHY SHOULD is the first thing to focus on for you and your audience to even get them interested in the How To stuff. The emotional driver, that’s what makes folks hire you, or buy from you, because they want to know why they should gobble up your content and hire you or buy from you before they want to know anything else.

    I have seen my readers and customers are big on knowing how I can help them, which is different than me posting How To articles regularly. Clarity means everything as you aptly put, and I had to let go a ton of excess baggage to get that clarity down. For me that was 3400 blog posts, an old brand, and 1 major online income stream, but thank the lucky stars I did it for I’d be lost and struggling today, unless I let go, to grow, and to get super clear on the intent of my online ventures.

    Don, super point again. You are drilling this home and it’s SO critical to embrace for struggling and yes, even veteran marketers.

    Thanks much!

    Tweeting and Pinning from Bali.


    1. Hi Ryan,

      I appreciate your comment and affirmation!

      Too many people are consuming great content but they don’t have the foundation to apply it properly to their marketing.

      It’s like trying to learn how to drive without anyone giving you directions on how to drive or what the rules of the road are before you head out. That’s a disaster waiting to happen and it can affect more than just the drive. What about property, other vehicles on the road or even other people?

      You are doing a great job and it’s fun to watch you excel in your journey.

      Thanks again Ryan and I hope you have a great end to your week!

      ~ Don

  11. Hey Don,

    Many of us unfortunately get caught in that trap of wanting everybody to come to our sites etc

    When all we really need it’s that smaller percentage that actually want what we are offering!

    I enjoyed the story of Joe. It really helped put things in perspective.

    Excellent post Don!

    1. Hi Steven,

      Thank you for taking a moment to stop by. I really appreciate your comment!

      I learned a long time ago that when you have clarity and then develop focus from it you develop a whole different perspective of what success is.

      I’ll be honest with you, I’m not impressed when people post their Google Analytics reports and talk about their traffic growth, etc. Most of the time it means nothing to the businesses growth.

      I’m much more interested in knowing if it’s the right traffic. For example, if someone has a small amount of blog traffic but they increase their sales 126% per year over their competition because they blog and their competition doesn’t – that’s a metric worth looking at.

      You have to talk very specifically to one problem for one person… that may mean lower visits to that article initially but over time it will mean higher profits. Not sure about you, but that impresses me more!

      Thanks so much again Steven for commenting!!!

      ~ Don

  12. Hi Don,

    Great article, again.

    Your Joe sounds a lot like I did not long ago, because I certainly didn’t really know what is it that I’m selling and to whom.

    In my case, trying to figure that out and creating a handful of marketing avatars that represent my perfect clients really helped me to be more focused on what I’m writing about. But I’m still a work in progress.

    I discovered lately how much of a good life coach I am, but didn’t have enough confidence in my knowledge and was afraid to charge what I’m worth, but between your advice and some other things I’ve come to realize a lot of things, and mostly what I can TRULY do and for whom, while not under-selling myself.

    You are very right, no matter what you do, unless you’re very clear about that, you are building on sand. Great analogy.

    Thanks for sharing your knowledge.


    1. Hi Sylviane,

      Thank you, I appreciate your kind words as always.

      It’s been fun watching you make the transition over the last few months and I’m excited to see where your journey’s will take you.

      I think in the beginning of a business and for as long as clarity is missing many people struggle with what they are really worth. How do you value something that you are not of what the value is?

      I’m so glad the word picture is resonating with my audience and I appreciate you so much for sharing.

      I hope you have a great evening Sylviane!!!

      ~ Don

  13. Ding ding ding ding ding Don!!!

    I too appreciate you sharing the story of Joe and this example of where he was going wrong.

    I think some are missing the boat entirely but with your explanation I think will definitely be much more clear for them. That’s why it’s SO important to have such focus and clarity around who your target audience is or you’ll just be helping all the “do it yourselfers” and they won’t ever need your services.

    As you know, I’ve had my own issues in this area but with your knowledge am on the road to figuring this all out. I LOVE to help people, even those that take my advice and run with it on their own. Problem is that I’ll never build a solid foundation for my business when I continue to focus all my efforts in that area.

    We all have to become crystal clear on what kind of business we’re building, who our audience is, how to get in front of them and how to speak to them so they’ll be much more interested in what we offer.

    Love your message Don, thank you so much and I sure hope you’re enjoying your week. We’re having such beautiful weather here that it’s hard to stay inside.

    I’m off to share this one.


    1. Hi Adrienne,

      You are so kind and encouraging! I love that about you.

      Yes, many or most are missing the boat entirely. Unfortunately, when you don’t have the clarity that you need you’re forced to communicate “me, me, me” and you’re stuck talking about your products or services and competing on price.

      You’re foundation is starting to come together and I’m so excited about where you’re headed.

      I hope you have an amazing few days left of this week.

      ~ Don

  14. Hi Don,

    Great post and wonderful video as usual. I like the way you have explained Joe. He, like many others, were not focused on his target audience. Instead he was comfortable sending out the message in his own comfort zone form himself. He’s a guy who paints..so he was writing about that. When you came into the picture, you helped him define his customers. Aha…women between certain ages and with a certain income.

    Now that’s how he has to be writing and creating a message to in order to gain business. I can see where his “clarity” was clouded. And this is a fine example of how many people out there are writing from their own frame of reference. We need that clarity of our business, become key focused and then execute.

    Yes, there are many how to’s out there and they are fine, but if someone does not know how to cherry pick what is good for them to enhance their business, those how-to’s will not work, but more than that will be a wast of time if implemented without focus.

    We are bombarded with information and we do need to have that clarity of our business in order to focus on what tools and/or learning curves we need along the way that will work for us.

    Thanks for another powerful article,


    1. Hi Donna,

      Thank you so much for the very kind words! I really appreciate your affirmation. I’m glad you liked the quality of the content in the video. However, after this one I went back to my regular camera because YouTube can be really inconsistent in their recording quality.

      I’m excited that about the takeaways you got from the article as it was what I was going for!

      I appreciate you and I hope you have an incredible week Donna.

      ~ Don

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