Your Problems with SEO May Not Be On Your Website

Author : , Date : August 6, 2014

seoIf you search the web for search engine Optimization (SEO) you will find millions, maybe billions, of articles on how to get your website to the top of Google, Bing and Yahoo! If you could be number 1 or number 2 for any given website or page wouldn’t you want that?

Of course you would! However, have you considered the following when it comes to seo:

 

  • How competitive your industry is online?
  • How much research, work, and skill is required to rank a website or given article?
  • What are the financial and time resources needed?
  • Your over reliance on a search engine to bring you traffic?
  • What happens after they come to your site? Is it a dud or a winner?

When we talk about search engines, as website owners we have to remember that we are not their customers; those searching for information are their customers.

A search engine’s ultimate goal is to offer the best possible information to their customers based on what they are searching for. A lot goes into that and this is not a technical article that is going to go into those details.

For over ten years I’ve been building websites, engaging with social media, understanding and learning business so that I can better understand how people think, feel, and respond to websites when they arrive at them.

After working with hundreds of businesses over the last decade it has become apparent to me what the real, underlying issues are that is holding a business back. And it’s not Google!

 

#1 – Your Business is a Mess

disorganized-office

A few years ago I walked into a business that repairs old large format printers. When I walked into the office from outside it just hit me like a ton of bricks.

Disorganization isn’t even the word I want to use!

There were papers and books miles high and the person at the front desk was scrambling and digging through papers trying to find what he was looking for.  It was a nightmare just looking around the place.

When I was taken back to the offices to meet with the owner of the company, it wasn’t any better.

Personally in first meetings I like to learn what a business does, how it does it, what problems they solve, who the serve, and how they make a difference for their clients. This person did not even want to go there. They just want number one on Google and he wants to sell his stuff. That’s it.

His attitude was; SHOW ME THE MONEY!

Great, show me the money as well.

He shared with me all the tricks, gimmicks and tactics he wanted to employ. What a doozy.

So let me get this straight:

 

  • You don’t know what business you’re in?
  • You’re a disorganized mess?
  • You have no idea what problems you solve?
  • You have no clear vision, identity, or business model?

And somehow you think a website is going to solve your problems?

This is what ultimately led me down the road to coaching businesses and helping them discover their message and what business they are “really” in.

If your business is a mess and you can’t make money, your website is probably not going to help you if you’re going to do it right.

In fact, your website will expose you. It will expose that you haven’t laid the foundation for your business and it will expose that you don’t know what you’re doing.

Lesson number 1 in marketing and sales is competency. Before anyone will ever give you the chance to know, like or trust you they must feel you’re competent. I don’t care if you’re a restaurant, in the auto industry, bio-technology, a realtor, insurance, retail… it doesn’t matter. If someone is going to write you a check you must initially be:

 

  • Educated in your industry
  • Well informed
  • Articulate
  • Thoughtful
  • Respectful
  • Able to solve problems

 

In short, you must know your business and it cannot be in a mess!!!!

 

#2 – Are You Hitched to Your Ideas?

 

Everyone is an expert in websites, marketing, seo, social media or at least they want to be. Right?

Let me ask a question. If I just went on the internet and looked at websites that are in your industry or are your competitors; what would you think if I just came into your world and assumed, without any experience at all, that I know as much as you do? Would you like it if I told you how to do your business because I’ve looked online and got a few ideas?

I can’t tell you how many people come to me and say this is what I want and won’t listen to a thing!

I’m not sure that prospect is a good fit for me?

You apparently know something that I don’t.

Don’t get me wrong. I’m not an ego maniac and I’m always open to helping you have the best website possible and one that you will be proud of. After all, it is your website.

However, you don’t know what you don’t know:

 

  • Maybe the style of layout you indicate you like doesn’t serve your audience well?
  • Maybe what you like doesn’t help you shine and indicate that you can solve their problems or help them?
  • Maybe your format should be different based on your type of business?
  • Maybe you should be different and not copy someone else?

 

Don’t be so hitched to your ideas that you spend money for something that doesn’t really serve your audience.

Who’s more important; you or them?

If you have a relationship with a competent professional, please listen to them and their advice. If they can explain to you what and why they are recommending something please have an open enough mind to receive it.

Believe it or not, you don’t know everything and you probably do not understand holistically how the internet works. A competent, experienced, proven professional can show how if you’re open to learning.

Here is my suggestion; if you’re not open to learning and you know exactly what you want and you’re not open to receive ideas to help you; find a cheap web designer who do a basic brochure website.

When you do that though, be prepared to receive little to no traffic and for the traffic you do receive be prepared to not receive a single lead or opportunity.

Your website is a reflection of your company. If it’s put together wrong and offers no value, insights or help I assure you that few will link to you, comment on your blog (if you even have one), or engage with you on social media.

Your website and seo problem is because of your unwillingness to let go and allow someone to help you.

 

#3 – You Need More than a Search Engine

 

As I asked in the beginning of this article, who wouldn’t want search traffic from Google, Yahoo!, and Bing?

In reality, only a few sites can ever rank on the first page for a given keyword or phrase. There are a lot of reasons a search engine chooses one site over another. But there are a few basic principles:

 

  • How old is your website? Young websites rarely rank well especially if they are competing with much more established websites in heavily searched terms.
  • Do you have links from high authority websites to yours?
  • Is your content amazing and does it relate directly to the search?
  • Do you have strong social triggers from Facebook, Google+, Twitter, and LinkedIn? (There is some debate around social media and its impact on seo.)
  • Is your website static or dynamic? Meaning do you update it often by adding new pages, content or blog articles?

 

These are just a few basic ideas without going over the top on the technical details.

Here is my point; if you’re going to drive traffic to your website you have to have a mind shift, a change in thinking about how you approach your marketing.

To gain influence in a search engine, it’s my opinion, especially for sites younger than two or three years old that you have to work on building a community of raving fans.

What does that mean?

You should get involved online by:

 

  • Blogging – Offer very helpful articles that solve problems and help those who could use your products and services.
  • Blog Communities – some call them directories where you engage influential people online with your articles and read, comment, and share on their articles.
  • Social Media – engaging with and discovering your target audience.

 

If you’re going to get the attention of a search engine, you have to be active online. The days of just throwing up a static brochure website are long gone.

You do have other, expensive options to get search engine results. Here is the problem with that:

 

  1. A search engine could change its function at any time and all the money you spent will be wasted. Remember who their clients are? It’s not you. Google did this two years ago and many websites lost their rankings and never recovered.
  2. There are no guarantees.
  3. You still haven’t really thought through your business.

 

Putting your website and business in the hands of a search engine is dangerous. As I’ve outlined your search engine ranking probably have little to do with your website. It’s a mirror reflection of your business and of you the business owner.

Key to Success Online

Here is my key to success, and again it’s just my personal opinion:

Know your business:

 

  1. Who you are?
  2. Why you do what you do?
  3. What problems do you really solve?
  4. Who you do it for?
  5. How you do it?

basics of internet marketing

Get help with your marketing and learn within marketing how to:

 

  • Identify what needs to be done. I call this marketing vision and there should be several
  • Create multiple strategies for how you will achieve your marketing vision(s)
  • Create measurable goals for each strategies
  • Assign tasks (objectives) to each goal that you need to take action on in order to fulfill the goal.

Once you’ve identified these things and organized your business, you can actually create clarity and focus that leads to execution.

Can you see that your seo efforts are not working because you’re not working on your business? A search engine only knows what your website tells it, and your website only knows what you put into it.

What you put into it is limited on how well you know your business, your prospects and customers, what problems they have and how your products and services are part of the solution.

 

Are you ready to learn more? Visit my Begin Here page and discover how you can transform your business!

 

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Don Purdum

Don Purdum

Don works with businesses to help them discover who their customers are and what business they are "really" in. He is an award-winning blogger and branding / marketing consultant.
Don Purdum
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99 thoughts on “Your Problems with SEO May Not Be On Your Website

  1. Such awesome advice Don!

    And brutally honest as well. How easy it is to forget or totally ignore the fact that, like you pointed out, as the website or blog owner, desperately trying to rank as high as possible for some many different keywords and phrases etc.

    We are not Google’s customers and or major concern! Bingo!

    And on top of that, every so often Google decides to change their rules yet again. So it’s best we not get too fixated on that end of the SEO process.

    And what’s really funny is how you so eloquently point out the obvious about our websites/blogs.

    That being, it can and will only be able to reflect whatever we as the business owners put into it, in terms of answering the burning questions for our target audience.

    So if we as the business owners aren’t sure what business we’re really in or how our products and services help our targeted audience, there is no way our website and or blog will be able to answer those extremely critical questions either!

    Excellent points! And so very well said!

    1. Hi Mark,

      I think too many website owners and businesses fall into the trap of thinking that Google needs us and that Google is the beginning and ending of all things traffic.

      All Google really wants is an honest system where those who deserve to be found are because they’ve done the work of offering helpful content that gives their customers (ie searchers) a reason to keep using their search engine.

      If we do the work of networking and providing people a way to find us, Google will respond and react accordingly.

      That’s the key, we have to be proactive.

      I hope you have an awesome Sunday!

      ~ Don

  2. I loved the image of the office. I have been on the internet since the early nineties and must say that having a website up that long really does make a difference. How today that is not enough. Social media is the new game in. Well written post.

    1. Hi Arleen,

      I’m so sorry I didn’t see your post sooner as I always comment within a few hours. Anyway, having a website that has been in existence for a long time is HUGE!!! No question.

      Thanks as always for the kind words.

      ~ Don

  3. Hi Don,

    It’s my first time here and I am glad I finally made it to your site and I have to say I am impressed!!

    What a great post!! As important as it is to get ranked, it is extremely important to know your business and your website should be inviting and clear about what problems you solve and who are you and what are you and your business about!! And that’s not all, you need to be responsive, engaging with your audience and providing value and solving problems and search engines will react to that.

    Love this post and it is thought provoking indeed, and it gave me some ideas to think about my own website. I loved the questions you gave Adrienne to focus on and I will use them as a checklist to see where I need to focus. I absolutely need to improve in some areas. Hey, there is always new things to learn. We should always be open for tweaking things around for the better and thanks for pointing that in your post.

    Thanks Don for a great share!! Have a great week ahead.

    Be Blessed,

    Neamat

    1. Hi Neamat,

      Thank you for the kind words!!!!

      I believe it’s more important to know your business than it is to get ranked. What good is it to get ranked and no one has any idea what you really do and how you really help people?

      It’s up to us to know our business and then be articulate about it. It’s up to us to do the hard work of relating to our readers, prospects, and customers.

      I appreciate you mentioning my questions to Adrienne. She is a lot of fun to engage with!

      Speaking of tweaking, I spent last weekend tweaking this site and improving it. It’s always a work in progress, right?

      I’m so glad you stopped by and visiting my site. I do hope you’ll come back?

      Have a great week!

      ~ Don

  4. This should be required reading for all new website owners! I’ve experienced the truth of implementing your keys to success: Know who I am, Know what I do, Know what problems I solve, Know whom I serve, and Know how I do it. Effective marketing follows that business knowledge. Understanding these fundamentals makes it easier to resist cold calls that promise first page results in return for several thousand dollars. After all, what good is being on the first page of Google if I don’t truly know my business? SEO is not an end in itself, it’s a means to an end – to growing our businesses.

    1. Hi Gina,

      Thank you for the very kind words!!!

      Oh, I love your words: “Understanding these fundamentals makes it easier to resist cold calls that promise first page results in return for several thousand dollars.”

      I still can’t believe that people cold call for SEO. I love having conversations with them when they call because it’s so clear they don’t have a clue what they are talking about.

      I’ve thought of taking the call and then making them aware I’m recording it. That would be soooo much fun!

      I hope you’re having a great start to your week!

      ~ Don

  5. When I started, I had no idea what SEO was. Not sure I’m much better, but I wanted to focus on quality vs trying to load my articles with key words. The most helpful advice I learned was in giving titles and adding keywords to my photos.

    1. Hi Christina,

      The important thing is to work on your business and know it. Then, you can focus on seo if you want to or hire someone. You are wise to focus on the quality. And yes, the titles and Heading 1 tags are extremely important.

      Thanks for sharing!
      ~ Don

  6. Hey Don,

    Good post here. It seems that people just aren’t realizing that it’s no longer 2004 where (I heard) that you could rank easier for keywords and rank on the first page of Google. I didn’t have a blog back then so I just have to base it off what I heard other people say.

    I obviously don’t do the business that you do but it’s really sad to hear when clients have that attitude. Especially with the example you gave how the person was like “They just want number one on Google and he wants to sell his stuff. That’s it.” People, clients, anyone who has that type of mentality and attitude usually don’t make it in business at all. They’re too focused on the numbers and are trying to achieve them the shortest way possible.

    I personally think that, not counting your client, more people are starting to not rely on Google so much because it’s constantly changing. Instead, they’re focusing on the things that you mentioned and with getting organic visitors – which is what I’m starting to do myself. And the best way to do that is by doing some of the things you mentioned. And who knows, if you do it well, search engines will find you anyway, like you said.

    Great post here, Don.

    Have a great weekend.

    – Andrew

    1. Hi Andrew,

      LOL…. it was so much easier in 2004. I was there and did that, rofl… No, I’m not a dinosaur yet.

      Unfortunately, it’s typical that businesses want to be #1 and that’s all they think about. It’s sad, they are not open to the ideas that could propel their businesses online outside of just SEO.

      I personally have experienced that if you do the right things, you don’t have to worry about Google. It will take care of itself.

      I hope you’re having a great start to your week!

      ~ Don

  7. Hi Don,

    The thing is, if people are attached to money outcomes, or can not open themselves to good ideas, they are beyond doomed. Awesome, awesome post here.

    Money is elusive on the SEO front or through any channel if you chase it; it’ll flee. It needs to be attracted by providing some sort of in depth, serious value, and by forming connections with like minded people….like-minded people who’ll share proven SEO concepts with you to get you on the prospering straight and narrow.

    I simply can’t understand why you’d want to think you’d know it all, any why you’d ignore expert advice. Take my new eBook. I proof read it twice, and I missed many typos. Kelli – my fiancee – has written and proof read thousands upon thousands of articles over the years. She suggested offering her proof reading services – gratis of course – for me, and since I’m not skilled in that area, I accepted. She found 4 typos in 2 minutes.

    So much for my proof-reading career 😉

    Anyway, listen to an expert. You don’t know the way, if you’re not skilled in that area. Heck, even if you’re skilled, people with more experience in your niche or life will teach you something or 2. Listen to them, and rid yourself of many problems.

    Thanks Don, great advice here.

    I’ll tweet in a bit.

    Ryan

    1. Hi Ryan,

      Your ebook is a great example, albeit a funny one… so glad you have a sense of humor and don’t take yourself too seriously.

      I love your point that seo is fleeting. They can change the rules, enforce rules you didn’t know exist, etc… the point I’m trying to make is that it’s dangerous to put your business in their hands when you’re not even their customer.

      Should we ignore them? Absolutely not.

      However, building our communities, solving people’s problems and helping them, writing for our audience – that should be our primary concern.

      Google is not our customer just as we are not theirs. So, yes we are using one another. But the weaker should always know who the stronger is and how to get around that.

      I said to Mi on a comment in this article that Google is reactive, no pro-active. It’s up to us to be pro-active and build our communities that will be our raving fans and champions.

      Thanks Ryan for stopping by as always!

      ~ Don

  8. HI Don
    It’s an eye opener for those who still follow herd instinct to get higher page rank.

    Online marketing is more inorganic and less organic. Earlier it relied on Google bots now human aspect is leading it. Those who understand this fact are actually ahead in the market. Else are just writing post over post without any human engagement in them.

    Wonderful point you made. The real clients of search engines are searchers not we. They have their own parameters to send the content at top ranking. We have our own parameters to serve our clients and our own ways to access them and convert them as our regular customers.

    I think now machines have lesser role in online business also. Human face will also dominate here. Just recall a few years ago making money was most important in offline business world but now making relations is equally important there. Same is getting right in online world also.

    Thanks a lot for a very excellent post with reall life facts and figures.

    1. Hi Mi,

      Just reading through the comments and engaging across the web, too many people are fixated on Google and don’t understand that that Google is responsive. It’s not pro-active.

      Meaning if you are engaging, offering value, and people are responding to it Google will eventually follow and rank because people of influence are linking to your site and conversing with you both on the site and on social media. But, Google isn’t just going to come along out of nowhere and go; hey, love your work no one cares about let’s bring you to the top.

      People don’t understand that it’s dangerous to just rely on Google for your business. They are here to keep us in business they are there to keep themselves in business and satisfy their customers.

      If site owners would focus on building their communities, these issues wouldn’t exist. But that’s work and in the world today work is a rare commodity if we think we can get something for nothing. Right?

      Thanks for Mi for giving me an idea for my next blog post!

      ~ Don

    1. Hi Angele,

      It really is unfortunate but completely understandable. Micheal Gerber in his book “Emyth” talks about the challenges of the person who starts a business but doesn’t understand how to make the transition from being and employee or a technician from a particular skill he or she is good at and changing into a business owner.

      Not understanding business makes it hard, but that’s where most people are at unfortunately and until they realize they need to grow in this area they will struggle and likely fail.

      Thanks for commenting.
      ~ Don

  9. Excellent post. Absolutely need more than SEO and given the push towards this, it’s easy to forget. Because it can be hard to understand, there is a temptation to expend so much time learning it and forgetting the other stuff.

    1. Hi Jacqueline,

      Thanks for the kind words! Because it is so technical and hard to understand, sometimes the best way to do SEO without spending a lot of money on a professional who really knows what he or she is doing is to understand what the real problem is any way.

      You can spend lots of money, but if you don’t know your business, how to properly message your business to your audience and speak to their problems or needs; seo won’t help you earn business. It may drive traffic but what good is that if they don’t understand how you help them.

      Too many of our businesses are a mess and we wonder why we are struggling online?

      Thanks for sharing Jacqueline!
      ~ Don

  10. Good post. I think sometimes SEO is used as a shortcut to get traffic instead of focusing on having a site with great content and easy navigation. SEO should really be the last step after everything else is in place.

    1. Hi Ken,

      I can’t say it better myself. Many people I meet start with SEO instead of start with their business. Who are you, what problems do you solve, who do you solve them for, why should they choose you over your competition?

      In the end, your website and social media is a reflection of your business and the hard work you’ve put into it. If you haven’t done your work in the business it will show through your website many times.

      Thanks Ken for your comment!
      ~ Don

  11. I agree with the idea f “you need more than the search engine”. I think google want’s a strong presence of your site in their search engines and it takes years for it to be crafted. Plus the presence on the online sharing and social media.

    1. Hi Kath,

      It really depends on a lot of factors in terms of how long Google takes to index you, rank you, evaluate you… etc. It can sometimes be weeks and sometimes years.

      The point is to not get caught up in focusing on what you can’t control, ie third party sites like Google and Facebook who can change the rules at any time; but instead to focus on the things you can.

      Thanks Kath.
      ~ Don

  12. Wow, your article is a real eye-opener, especially for me who is newbie in this online field. Thank you very much for your valuable insight!

  13. SEO is a beast that I do not understand. I have attended a couple sessions about it and it is still over my heard.

  14. I so wished this was a live chat instead of a blog post as I wanted say I do agree vehemently every other paragraph.
    As a professional, how do you deal with clients that ask you “what´s wrong with my website?” and the most honest answer would be something in the lines of “it´s ugly and filled with bad content”?

    1. Hi Paula,

      That’s a great question!

      I would answer it by letting them know that your website is a direct reflection of your company and the work you’ve put into it. If you haven’t thought about:

      What business you’re really in
      What problems you solve?
      Who you solve them for…
      What your vision, strategies, goals and objectives are…
      etc…

      You’re website will do nothing for you other than tell people what you do and what you sell. As a consumer, you do not think that way. You make buying decisions very differently. Yet, many business owners and marketers do not understand or have a clue about how to be a business owner and still think like a consumer.

      That would be my starting point Paula. Hope that helps?

      Thanks for your question and post. I really enjoyed your presence on out site!

      ~ Don

      1. Yes, lack of vision and techie knowledge might be an important component of the “ugly” part. Some content is rendered useless by the tangled confusion of the text or difficult to read because of the bad grammar. Some is just plain bad advice.
        Have you ever met someone for whom the best you could do for them is to tell them to find something else to do intead?

        1. Oh yea! Been there and done that. It’s a challenge to find a tactful way with some people. It’s not a lot of fun but it’s the best thing we can say for many of them while encouraging them in their strengths and talents.

  15. I think it’s great that you offer coaching. I know SEO is important, but you’re right, there’s more to it than just getting the SEO down pat.

  16. You have shared really useful information. I have learned a lot and realise that I need to take another look at my website.

  17. Hey Don,

    Gone are the days that you could rank on the first page of Google quickly and easily actually. I use to do it and even wrote a free report on how to as well. BUT, everything that you had to do to go along with it is no longer accepted anymore. Now I’m just talking about ranking a post and not your entire site but you have to admit, up to six years ago it was much easier than it is today.

    I think had I been you when I walked into that mess of a business and meeting the CEO who was telling me to just “get it done” I would have said it’s been nice meeting you but I’m outta here. You can’t help people who aren’t willing to help themselves.

    When you go to this depth and explain all of this I’m even starting to question whether or not I have everything in place. I’m going to be honest with you, probably not. I’m still unhappy with my tag line but that’s a long story. It will be changing darn it, I can’t take it anymore. LOL!!!

    Great job here Don and no wonder your business is booming. You know your stuff and I bet every company you work with is singing your praises. Thanks for pointing this out and you are so right here.

    Hope your day is going amazing as well as your meetings. I have a feeling they are.

    ~Adrienne

    1. Hi Adrienne!

      Yep, how we long for those days when it was easy,lol… But, as you said, they are long gone.

      You are so right, you cannot, should not, and I will not waste my time if you are a narrow minded person bent on justifying your failures. I may try once or twice because some people do like to poke and prod to make sure I know what I’m doing. I get that. But arragonce around your failures I can’t and won’t tolerate.

      Personally, I wouldn’t worry too much about your tagline. I would focus more on:

      * What business am I really in?
      * What problems do I “REALLY” solve?
      * Who do I specifically solve them for?
      * How do my products and services fit into the solution?
      * What are my marketing visions, strategies, goals and objectives?

      Your tagline will pop right out at you if you take the time to work through this. Of course, I guarantee to do it right you cannot do it alone.

      Thank you as always for your generous and kind words. I’m honored and humbled Adrienne!

      And yes, my day was AMAZING yesterday. Hope you check out my pics on Facebook or G+. It was a dream come true!

      It would have never happened without my business and the relationships I have been blessed with as a result of it!

      ~ Don

  18. Trying to figure out SEO and all the ways to increase readership and/or business is such a mammoth of a task with these guidelines and those rules and all the other things in between! You’ve pointed out key issues and ways to refocus! Plus knowing you are here as a valuable source for consultation is even better!

    1. Hi Pamela,

      It is a BIG challenge that is always evolving and changing. Nothing stays the same in SEO for long. However, the core principles never change:

      * Organize your business and what business you’re really in
      * Know what problems you solve
      * Know who you solve them for
      * Connect with influential people online and participate in the conversations
      * Share, share, share… don’t be stingy

      If you do the basics the SEO will take care of itself so that when you can afford it; it will really take off and help you convert; not just drive traffic.

      Thanks for your comment Pamela. Hope you have a wonderful weekend!!!

      ~ Don

  19. As with most endeavors it is time and effort that are the foundation however this information is excellent as it acts as a general guideline, stepping you through what must happen for your website reach some sort of success. You are right, SEO websites are everywhere and it’s hard to distinguish experts from those less than experts.

    1. Hi Tim,

      So, the real question is where do you spend your time, right?

      I’m of the persuasion that you spend it on and in your business. Learn what business you’re really in and what problems you really solve.

      SEO is meaningless if you drive traffic to your site and it says nothing, means nothing, and helps no one. It’s waste of your time, efforts and money.

      I’m also of the persuasion that the real experts teach and give; that don’t just keep asking.

      I appreciate your comment!
      ~ Don

  20. I learned a lot about seo while reading this. I feel like there is just so much to do and remember. But I can be organized so that it seems less overwhelming. thanks

    1. Hi Rachael,

      Great question!

      The first step is to simply follow the basic guidelines I outlined above:

      Organize yourself
      Know what business you’re really in
      Know what problems you really solve and who you solve them for
      Create a vision, strategies, goals, and objectives for your marketing

      Yes, that is a lot of foundation work. But, if you do it, it will change your business for the better – forever!

      Hope that makes sense?

      Hope you have a great weekend!
      ~ Don

    1. Hi Lenie,

      It’s definitely a bit of a learning curve. I recommend you focus on your business and let the SEO take care of itself until you have the resources for good seo.

      It doesn’t do you any good to have a website that says nothing, means nothing, and helps no one when they arrive at your site.

      Hope that makes sense?
      ~ Don

  21. This is invalu?able information about SEO. I know it changes any time Google wants it to, and maybe that’s part of Google’s fun…changing so often that it’s next to impossible to keep up! A 30-60 minute FREE conversation with Don might be just the thing I need! What do you think

  22. Excellent! It always boggles the mind at how some people with a mess of a business think a few posts on a site is going to change their business. Wake up people!

    1. Hi Sharon,

      Desparation does unique things to people doesn’t it. When you work from a position of scarcity it’s a challenge to organize and ensure your business is functioning the way it should

      In the early years of many businesses this is what happens. However, as it does grow if you don’t change your habits you’ll find yourself in big trouble.

      Thanks for sharing!
      ~ Don

    1. Hi Jenna,

      If you read the article, it really wasn’t about SEO, it was about your business and it’s affect on SEO. Get your business right and your seo will get better.

      Thanks.
      ~ Don

  23. Hi Don,
    Straight from the heart again! Yes, we don’t really need the search engines when it comes to solving the SEO problems.

    The more deeper solutions of search engine optimization emanates from the experience, skill, and commitment to excellence of the blogger.

    Inability to work on things that matters on the business offline would affect how it is perceived online!

    This post “kingged” or upvoted in kingged.com where it was shared for bloggers,social marketers,and online marketers.

  24. You really hit it out of the park with this. Valuable and relevant content is crucial, but so is presentation and having an active site.

  25. Agree Don! Google’s #1 Goal has & always will be to elevate the biz owner with the best
    relevant & valuable content. If biz’s focus on value, Google will honor that and visibility will

    come “almost” by itself! 🙂 Great post!

    1. Hi Norma,

      I agree and that’s true. But the point was not Google. The point was that we should all be more focused on our business. If you do the right things there and learn to think like your customers; then the search engine will take care of itself. However, if you don’t rely on it and market and promote you will shield yourself from their changes that could hurt you.

      ~ Don

  26. Agree! Google’s #1 Goal
    has always been to elevate the biz owner with the best,
    relevant & valuable content. If businesses focus on providing value, Google honors that and visibility with happen “almost” by itself! 🙂 Great post Don.

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