Your prospects only reveal only 20% of what’s on their mind.
We guarantee to help you discover the other 80% to increase your sales.
When people come to your website, read your social media posts or meet you or an employee in person; what do they think and how do they feel about your business?
If your prospects and customers don't feel that your business is relevant to their problems, needs, wants or desires... you are at a competitive disadvantage.
• Bootcamps • Workshops • One-on-One Consulting or Coaching
• Web Design • SEO • Infographics • Content Marketing
If you don't have a clear, compelling and relevant message your website and content will struggle to hit your goals.
Branding and messaging are changing and the old mass marketing mindset of just create a product and sell it to as many as you can reach is failing our businesses as the consumer becomes more educated and marketing channels become more numerous and diluted.
You need a new approach to digital marketing and a new way of attracting an audience who is able, willing and ready to buy you.
Two studies about your consumers agree:
In a recent IBM study nearly 80 percent of consumers stated that the average brand doesn’t understand them as an individual.
In the 2015 B2B Web Usability Report nearly 50% of respondents said the #1 reason they left a website immediately was because of a lack of a message.
We do two things at one time... help your audience find your website and content AND give them a compelling reason to engage with your business.
Problems that My Clients Experience and Need Solutions For…
In over ten years of owning seven businesses, one a high-end web development company, I saw business after business struggle when it came to building their websites, attracting an audience and growing their sales both online and offline.
Here are some of the specific problems I solve for my clients in some of their own words:
- We needed to reach new customers and capture new markets.
- We were miscommunicating with our target markets because we really didn’t understand who they were and, as a result, how to specifically attract them.
- We need a comprehensive strategy to attract new prospects online who are able, willing and ready to buy.
- We need to bridge the gap between the way we see our business and the way our prospects see our business.
- We need to a new competitive position in the marketplace to get to the next level and drive growth.
- We need a unique, memorable, relevant voice for our brand.
- We need to refresh our brand and better communicate what we stand for.
- We need to ensure that our employees understand our brand and can represent the brand.
How Can You Work with us to Create a Dynamic Message and Deploy It?
The image below explains quickly how we help our clients... below the image are tabs with more specifics.
Create Your Relevant and Unique Message
In the Marketing Bootcamp, we will answer the following questions together in depth about your business:
- What problems are you passionate about solving?
- What tangible values do your customers experience and how do they feel about those experiences?
- What “specific” problems do you solve for each tangible value?
- Who are you “specifically” solving each problem for?
- Discover the business you are “really” in…
Create Your Website with Your Audience in Mind
Deploy your unique and relevant message through your website.
Your website's colors, layout and text don't just convey a message, it builds confidence and trust, and gives your audience a reason to share and link to your content, as well as you buy your products and services.
On-Page SEO for Your New Website
Your website pages should be optimally built for Google. In our On-Page SEO program, we will ensure your site is optimized for fast load times, keyword research, and proper keyword placement on your static pages.
Ongoing Content Marketing
Do you no desire to create your ongoing content marketing?
Let us manage your content marketing and on-page SEO for you.
This service does not include off-page SEO.
Content Marketing Management + Off-Page SEO
If you don't want to worry about creating regular content and your SEO for high-quality ranking, we can help you with that.
This service will do all the SEO research for you. We will help you find powerful influencers who have the power and authority to link back to your website, and cultivate a relationship with them that leads to higher rankings and more traffic to your site.
Narrative Based Infographics that Lead to Engagement
Great infographics are visual content that tells a story and gets more shares and engagement than text content with images mixed in.
We help you connect with your audience better, engage with them authentically, and develop deeper relationships by creating visually appealing infographics. It's about more than just an attractive design. A great infographic tells a narrative that compels viewers to engage (share, comment, link back to it) because it resonates with a problem, meets a need or fulfills a desire.
See Consultative Services below
Other consultative services include:
How is Your Website Performing in Google?
In our SEO audit, learn how your website in performing in Google.
This service includes:
- In-depth keyword analysis
- Basic on-page analysis for your static core pages
- Consultation that summarizes the results of the analysis and how to achieve your SEO goals.
Additional - SEO analysis for your blog or content marketing pages.
Does Your Organization Need Training?
Hire us to come in and provide a workshop for your organization, business or team!
We have workshops on virtually anything related to digital marketing, growing your traffic:
- Creating and Deploying Your Message
- Content Marketing
- Influencer Marketing
- Social Media platforms
- and more...
Our workshops are perfect for events, conferences, or in-house training's.
We can Work With Your Team
If you already have an in-house team or vendor who works on your website, but you want our expertise in helping craft your message and deploy it, we are available in an ongoing consulting capacity to work with you alongside your team.
Coaching from Messaging to Deployment
Are you new to digital marketing or having a hard time keeping up with all the changes, but want a more hands on approach?
If so, our one-on-one coaching is perfect for you. We will coach you through what works and what doesn't and provide you with the tools you can use to implement your digital marketing success!