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Facebook is one of the most popular social media platforms used by millions of people worldwide. The platform provides businesses with the opportunity to advertise their products and services to a large audience. However, sometimes Facebook ads can get stuck in review, which can be frustrating for businesses. 

In this article, we will discuss the reasons why Facebook ads get stuck in review and how to fix them.

Reasons Why Facebook Ads Get Stuck in Review

1. The Ad Does Not Comply with Facebook’s Advertising Policies

Facebook has strict policies regarding the content of ads, and if an ad violates any of these policies, it may get stuck in review. Some of the policies include not using prohibited content, such as hate speech, nudity, or violence, and not making false claims or misleading statements.

2. The Ad Has Not Been Reviewed Yet

Facebook has a review process for all ads, and it can take up to 24 hours for an ad to be reviewed. If the ad has not been reviewed yet, it will be stuck in review until the review process is complete.

3. Facebook May Be Experiencing Technical Issues

In such a case, there is not much that you can do except wait for Facebook to resolve the issue.

How to Fix Facebook Ads Stuck in Review

If your Facebook ad is stuck in review, there are a few things that you can do to fix it. Here are some of the steps that you can take:

1. Check the Ad Policy

Make sure that the ad does not contain any prohibited content and that it does not make any false claims or misleading statements. If the ad violates any of Facebook’s policies, you need to make the necessary changes and resubmit the ad for review.

2. Contact Facebook Support

If you have checked the ad policy and the ad is still stuck in review, the next step is to contact Facebook support. You can do this by clicking on the “Help” button on the Facebook Ads Manager page. 

Explain the issue to the support team and provide them with the necessary information about the ad. They will be able to investigate the issue and provide you with a resolution.

3. Edit the Ad

If Facebook support does not resolve the issue, you can try editing the ad. Make some changes to the ad, such as the ad copy or the image, and resubmit it for review. Sometimes, making minor changes to the ad can help get it approved.

4. Be Patient

Lastly, if none of the above steps work, you need to be patient. Facebook’s review process can take up to 24 hours, and sometimes longer. If Facebook is experiencing technical issues, there is not much that you can do except wait for the issue to be resolved.


Facebook ads are an excellent way to reach a large audience and promote your products or services. However, sometimes ads can get stuck in review, which can be frustrating. The reasons why ads get stuck in review include not complying with Facebook’s advertising policies, not being reviewed yet, and technical issues. 

To fix ads stuck in review, you can check the ad policy, contact Facebook support, edit the ad, or be patient. By following these steps, you should be able to get your ad approved and running in no time.

If you need help with your Facebook Ad campaigns, Unveil The Web can help. Our team of experts will work with you to create customized ads that resonate with your target audience and drive conversions. Contact us today to learn more about our services and how we can help your business succeed on Facebook.