Rank And Rent
rank and rent: how to build a local lead generation business

What exactly is Rank and Rent? In his book “Rich Dad, Poor Dad” Robert Kiyosaki talks about the importance of building assets. 

Assets build wealth … and those are are wealthy (or want to become wealthy) build assets and invest of them inside of incurring more expenses and liabilities. 

That’s why over the last several hundred years, investors and entrepreneurs have invested in physical real estate. 

Physical real estate is an asset that allows an investor to get a steady, stable stream of cashflow every single month. 

But as we evolve into the information age, there are more types of real estate popping up …

Rank And Rent Is A New Type Of Real Estate … “Digital Real Estate”

Here’s the premise … we build very simple websites that look like real businesses. Take a plumbing company, for example.

We would build out a website that looks like a real plumbing company in a local city … and we would get that website to rank on the first page of Google using SEO tactics that we will discuss later.

So that website is now showing up first when someone types in “Plumbing in [city]”.

And this is where it gets interesting … calls start coming in from people in that city looking for help … these folks need plumbing, or roofing, or whatever it is that you offer.

Your Rank And Rent Website Can Now Be Rented Out To A Local Business

There are hundreds of thousands of businesses out there who would pay you good money to access those leads … so here’s what you do.

Get them to agree to “rent” out your website for $500 – $1,000 a month. In exchange, they get FULL access to all the leads and calls from that website.

If your website generates 25-50 customers a month, you’ve made that business several thousands dollars.

You become a lifeboat for them in hard times, and fuel for their fire in good times.

Because of this, these businesses will stay with you for a VERY LONG TIME.

How To Get A Business To Take Your Rank And Rent Sites

When you first start generating calls, take the first few yourself.

The customer will come to you needing help.

So you’ll say “Ok, what’s your contact information? I’m going to see what technicians are in the field right now to come and help you.”

Then you find a local business that’s either advertising online, or is on the 4th or 5th page of Google.

Call them, give them the customer information, and ask them if they can help RIGHT AWAY.

They always say yes because they need customers. Businesses always want more customers.

Do this four or five times and the business will come back and say “Hey … where are you finding these people … and how can we get more of them?”

And just like that, you can tell them about your process and how many people you’re getting.

If they’re skeptical, give them a full week of customers for free. This should, by itself, pay for many months worth of your “rent.”

When you have steady lead flow, getting clients to “rent” from you is easy.

How Do You Get Your Sites To Rank In The First Place?

Great question! So long story short, it all starts with choosing the right cities and niches …

Here’s what I look for when determining niches and cities.

#1 – Emergency services that are easy to rank in like tree service.

#2 – High value services. Ideally services that are several thousand dollars, and people act quickly on (see back to “emergency services”).

#3 – Cities with 100K – 300K population.

#4 – Low competition that I know I can beat (I personally use Ahrefs to check domain authority, but there are other tools you can use too)

When you choose the right cities and niches, ranking becomes MUCH easier.

From there, I want to build a high quality Rank and Rent site that looks professional, has great content, and convinces visitors to call us instead of another “company.”

We’re going to optimize our websites for the main keywords that users would type into Google to find our website … but also look for opportunities that your competition might miss.

For example, “tree service” is a common term. However, a lot of people miss “emergency stump grinding” because they don’t do their due diligence to see what users are typing into Google and looking for.

A couple of minutes worth of work could pay dividends are you get many extra calls … and if you’re new to Rank and rent, know this …

The more leads / calls you get from your Rank and Rent site, the more money you can charge! Want to see how Saravanan ranked and rented his first website? He put together a video showing you the exact process. Check it out.

Powering Up Your Rank And Rent Site

Now that your site is built you want to do a few things to power it up … here’s the short and skinny of it

  • Build local citations with the name of the website, the address (if you have one) and the phone number you’re using
  • Do press releases to build trust in Google
  • Get authority links from blogs, chambers of commerce, and other relevant websites
  • Build social profiles that point back to your site

And if you do these simple, quick tasks and you picked the right city, you should be able to Rank your website with relative ease. 

We recommend starting with simple citations. That’ll give you a good baseline to see where you land in Google. After that you can power up your site further by doing press releases and adding blog links to your website. 

Work incrementally, as you don’t want to go all out at once and put in way more work then is necessary. 

Rank and rent is not a complicated business model. It’s simple, fairly straight forward, and if you do it effectively you can have reoccurring passive income for years to come. 

Saravanan and I both do Rank and Rent. In fact, Saravanan is an SEO genius who built an empire of Rank and Rent sites and has over $25,000 revenue a month from his sites. 

We understand that Rank and Rent, especially if you’re new, can be confusing..

That’s why we put on a free on-demand training showing you the exact process step-by-step. You’ll watch as we do the entire process together. Want to sign up? Head on over to https://rankandrentit.com/training


Andrew Purdum

Andrew is a copywriter and entrepreneur. He just sells things, really. Chances are this blog post details something that helps him sell better.